Customer Reviews:
Major Enhancement to Travel in LA.......2006-02-04
I loved Laura's architectural tour of Hollywood. Her directions are clear. She includes lots of interesting places that are both on and off the beaten path. The pictures enable the reader to easily identify the buildings she features. And, she includes helpful descriptions of the architecture and interesting facts about the buildings' history. Great tool for travellers intersted in architecture.
A great way to see the sights.......2006-02-02
If you'd like to take any of several self-guided automobile tours of Los Angeles and nearby areas, Laura Massino Smith's books are excellent. Each tour book has clear directions and easy-to-read maps, lots of fascinating notes and information, plus photos of what to look for. I've lived in LA for over twenty-five years, and Smith's books have surprised me with things I'd never seen or hadn't noticed. There are three of her books in my glove compartment so far (Hollywood, Silverlake, and Hancock Park/Miracle Mile) and I'll be getting the rest as well.
Great series!.......2006-01-20
These are great guides to view all the architectural gems in my neighborhood and surrounding areas. Highly recommended for locals or people who visit Los Angeles often. You wouldn't think there are so many historical houses and buildings to see in this town, but Laura Massino Smith has compiled them into these handy books with great photos as well.
Customer Reviews:
A Fantastic way to see the city!.......2006-02-20
This book has been a valuable resource in getting to know the West Hollywood-Beverly Hills area. We have made many trips from our home in N.Y. to L.A. and each time we use another of these books as a guide to seeing the city and getting to know L.A. through its architecture and history. A great guidebook to
have. There are great photos and excellent detailed directions.
Customer Reviews:
Good Reference for English.......2007-09-29
If you are studying English seriously and looking for a good reference for yourself, this book will be your right choice!
I truly recommended!!.......2007-08-11
For those, like me, who want to learn english as a second language, could not have a better english grammar than this. I recommend!!
Best English Grammar book ever!.......2007-04-22
It is the best grammar book for people whose English is the second language and who always stive to perfect their grammar. This self-study book is truly meant to help a lot with grammar those who are in the intermmediate or advance level. The way this book is structured makes a big difference. It makes it possible to study grammar in an easy and interesting way. I highly recommend this book.
AMAZON PROBLEM.......2007-03-12
THE BOOK IS GOOD, BUT PROBLEM WITH AMAZON - WE RECEIVED THE HIGHER PRICED "NEW" BOOK FROM AMAZON DAMAGED. THE FRONT PAGES SEEM BURNED... IF I KNEW THIS I WOULD HAVE BOUGHT THE USED FROM OTHER PERSON.
Understanding and Using English Grammar (Third Edition).......2007-03-09
I love this book. English is my second language, so I am bad at grammar. I know more English grammar by reading this book. I recommend ESL student to have one.
Book Description
Now in its ninth edition, this classic book retains the features that have made it the best-selling introductory human communication text in the field: an engaging and reader-friendly style; an inviting visual design that includes high-interest marginalia on virtually every page; up-to-date information on technology, gender, and cultural diversity; and everyday applications based on solid research and theory. Maintaining the quality of presentation and student-focused pedagogy that have characterized previous editions, Understanding Human Communication, Ninth Edition, incorporates updated examples and coverage of current communication theory. It continues to equip students with effective communication skills that will make a difference in their everyday lives. This bundle also includes the Student Success Manual to accompany Understanding Human Communication, Ninth Edition, an invaluable resource that includes information on learning styles, guidelines for effective studying according to one's learning style, and additional activities for each chapter in nderstanding Human Communication. New to the Ninth Edition: * New material on mediated communication, personal listening styles, deceptive communication, and informative speaking * A revised section on the Cumulative Effects Theory and more applications of communication in the workplace, within the family, and at school * Updated research and examples on negative/positive language and gender influences on communication * Improved design and pedagogy: case studies at the opening of each part, highlights at the beginning of each chapter, and completely annotated full speech outlines with accompanying sample speeches * Additional teaching and learning resources: Student Resources Disc (in text), expanded Instructor's Manual and Test Bank, Instructor's Disc, and an a href="http://www.oup.com/us/uhc" extensive web site/a.
Book Description
A JOURNEY THROUGH THE STIMULATING HISTORY OF ART
With this chronological/historical approach to art, your students will understand how historical, political, geographical, social, and religious events shape each culture's art and makes it unique. The traditions of Western Europe are examined along with those of China, Japan, India, Native America, and Africa.
Book Description
Includes VARK Questionnaire to assess learning styles, guidelines for effective studying, synopses of each chapter in Understanding Human Communication, Ninth Edition, vocabulary tests, and synthesis questions that help students grasp the big picture.
Book Description
This discipline-based drawing program provides an outstanding introduction to studio art, art criticism, and art history. It will prepare students to excel in any art-related field.
Book Description
This is the custom version of the Indiana State University Student Resource Manual for Understanding Human Communications, 8e (0195166574), bundled with Understanding Human Communication, 8e (0195219104).
Book Description
An America's Cup Treasury returns to early races when Edwin Levick captured the spirit of sailing's most coveted prize through poignant black and white images of beautiful J boats and yachts, their crews, and spectators. An America's Cup Treasury features 150 of these photographs from the collections of The Mariners' Museum combined with the insights of one of today's most noted sailing experts.
Customer Reviews:
This is a hilarious book that anyone can enjoy........1998-06-14
This is one of Charles M. Schultz's best work. You can never put it down. You don't even have to be a Peanuts lover to get a kick out of this book.
Book Description
Bangkok has been at the frontier of capitalism's drive into the global south for three decades. Rapid development has profoundly altered public and private life in Thailand. In her provocative study of contemporary commerce in Bangkok, Ara Wilson captures the intimate effects of the global economy in this vibrant city.
The Intimate Economies of Bangkok is a multifaceted portrait of the intertwining of identities, relationships, and economics during Bangkok's boom years. Using innovative case studies of women's and men's participation in a range of modern markets--department stores, go-go bars, a popular downtown mall, a telecommunications company, and the direct sales corporations Amway and Avon--Wilson chronicles the powerful expansion of capitalist exchange into further reaches of Thai society. She shows how global economies have interacted with local systems to create new kinds of lifestyles, ranging from "tomboys" to corporate tycoons to sex workers.
Combining feminist theory with classic anthropological understandings of exchange, this historically grounded ethnography maps the reverberations of gender, sexuality, and ethnicity at the hub of Bangkok's modern economy.
Average customer rating:
- Globalization---Myths and Realities
- An Excellent Read
- Brilliant Injection of Realism into Fog of Controversy
|
The End of Globalization: Why Global Strategy Is a Myth & How to Profit from the Realities of Regional Markets
Alan M. Rugman
Manufacturer: AMACOM/American Management Association
ProductGroup: Book
Binding: Hardcover
 Exports & Imports
| Economics
| Business & Investing
| Subjects
| Books
General
| Popular Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
| Subjects
| Books
General
| International
| Business & Investing
| Subjects
| Books
Finance & Investing
| Finance
| International
| Accounting & Finance
| Professional & Technical
| Subjects
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
ASIN: 0814406386 |
Book Description
Globalization has been both lauded as a glorious solution to economic disparities and criticized as the malign cause of financial upheavals in developing nations. But, according to the noted economist and scholar Alan Rugman, globalization was never more than a myth, and the controversies it has spurred are based on the fictions of a homogeneous marketplace.
Instead, Rugman argues, international economic activity has been driven by just 500 multinational enterprises operating in the triad of North America, the European Union, and Japan. Neither globally monolithic nor politically powerful, these companies produce and distribute goods for highly competitive regional markets (for example, 90% of cars produced in Europe are sold in Europe).
Scholarly and researched-based, yet eminently readable, The End of Globalization explores this new concept of multinational enterprises as regionally based and locally operated. And the book helps managers and executives develop successful "regional/triad" strategies that are responsive to local consumers--complete with concise summaries of 20 strategies from major multinational companies.
Customer Reviews:
Globalization---Myths and Realities.......2002-10-03
Alan Rugman does yeoman service in dispelling the myths of globalization as an omnipotent and omnipresent force in international business. Drawing on a myriad of recent cases, such as Disney and Saatchi and Saatchi, Rugman presents a thorough, compelling and provocative argument that regional markets and intra-firm transactions and relationships within those markets (particularly the triad of Asia, North America and Europe) and not a globalized, cast-the-net-widely juggernaut approach to multinational corporate strategy will continue to rule the day.
An Excellent Read.......2001-12-30
Alan Rugman is one of the top business school researchers in the world. In this insightful book he takes a different view of globalisation than most. It is very useful and thougt provoking.
Brilliant Injection of Realism into Fog of Controversy.......2001-03-26
Rugman's "End of Globalization..." is a superb analysis of the international trade of product and services and the nature of foreign investment. He effectively shows how, in reality, international trade and investment needs to be understood in terms of firm and not market activity, and in particular, in terms of the activities of 441 of the Fortune 500 companies. Rugman's work shows how most globalization activity is, in fact, based within a triad of Europe, Japan and the U.S., Foreign Direct Investment is largely intra-firm and industry, and that the key driver is regional and local based economic activity, not a global free-for-all.
Rugman provides examples of how globalization fails (Disney, Saatchi and Saatchi) as well as success stories (ACER) and an analysis of how 20 of the world's multi-national corporations actually operate - i.e., with a strong regional and local presence.
We covers the role of the WTO (demise imminent), protectionism (NAFTA and EU), health and evironmental restrictions, and positions the dot com dream of internet-driven wealth as being one of media hype. There is no single global culture he says, and the new mantra really should be "Think Regional. Act Local. Forget Global".
This book is a brilliant demolition act on the false promises of globalization and also a stinging riposte to the doom-mongering paranoia of the Starbuck's trashers of Seattle and the McLibel crybabies.
Well written, clear, forthright, and with relevant examples this book is a must for students of globalization and international economics everywhere
Books:
- Baumschlager & Eberle: Hous-ing
- Baumschlager & Eberle: Hous-ing
- Bibiliographie Zu Flavius Josephus (Arbeiten Zur Literatur Und Geschichte Des Hellenistischen Judentums)
- Boldt Castle: In Search of the Lost Story
- Building & Renovating Schools: Design, Construction Management, Cost Control
- Bungalow Basics: Living Rooms
- Christopher Alexander: The Search for a New Paradigm in Architecture
- Cobblestone Quest: Road Tours of New York's Historic Buildings
- Concrete and Clay: Reworking Nature in New York City (Urban and Industrial Environments)
- Coral Gables: Miami Riviera : An Architectural Guide
Books Index
Books Home
Recommended Books
- Government By the People, Basic Version
- Carrera's Bride: Long Tall Texans
- Biothiols, Part A: Monothiols and Dithiols, Protein Thiols, and Thiyl Radicals
- Cosmeceuticals and Active Cosmetics: Drugs vs. Cosmetics, Second Edition
- Decorative Style: The Most Original and Comprehensive Sourcebook of Styles, Treatments, Techniques
- Cultivating Communities of Practice
- Country Baking: Simple Home Baking With Wholesome Grains and the Pick of the Harvest
- Concepts in Practice: Lighting : Lighting Design in Architecture
- Chinese Brush Painting an Instructional Guide
- Flesh Unlimited
Architecture Tours L.A. Guidebook: West Hollywood - Beverly Hills
Architecture Tours L.A. Guidebook: Silver Lake
Architecture Tours L.A. Guidebook: Downtown
Architecture Tours L.A. Guidebook: Hancock Park / Miracle Mile
Architecture Tours L.A. Guidebook: Pasadena
