The Werkbund: Design Theory and Mass Culture Before the First World War

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This digital document is an article from New Criterion, published by Foundation for Cultural Review on June 1, 1998. The length of the article is 904 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The Werkbund: Design Theory and Mass Culture Before the First World War.(Review)
Author: J. Duncan Berry
Publication: New Criterion (Magazine/Journal)
Date: June 1, 1998
Publisher: Foundation for Cultural Review
Volume: 16 Issue: 10 Page: 80(1)

Article Type: Book Review

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The Werkbund - Design Theory and Mass Culture Before the First World War

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The Werkbund - Design Theory and Mass Culture Before the First World War
FJ Schwartz
Manufacturer: Yale University Press
ProductGroup: Book
Binding: Paperback
ASIN: B000OSFJSQ

Customer Reviews:

A good introduction and survey of the world's largest market.......2004-01-02

As someone who has spent 30+ years living in the world that the authors describe, I found it a good outline of how the grocery business works - from a marketing point of view. The primary value of the book is in the breadth of its coverage, its readability and shortness. I have personally purchased at least a dozen copies to pass on as orientation material for my senior staff who may benefit from more of a big picture of the world they are working in, as well as specialized consultants for our firm that need to understand our milieu. None of these people would read the longer, more comprehensive tomes. So this book fills an urgent need for some of us practitioners.

Light weight.......2003-09-15

Barbara Kahn is a marketing professor at Wharton but I hear only because her husband Robert J. Meyer is also a chaired marketing professor in the same department. She wrote a "quantitative" dissertation for her PhD but Kahn actually is a touchy-feely behaviorist who works on variety-seeking behavior, a very trivial topic in marketing ignored by all serious researchers. She knows nothing about quantification by her own admission. She also says her dissertation was written entirely by her supervisor and not by her, my Wharton friends tell me. This background, or rather, the lack of any background, is reflected in her book. The book falls seriously short of its promise and reads like an alphabetical soup. Don't waste your money on this book when there are much better books available on amazon.com. Better still don't waste your time on this book. It's an IQ-reducer and will leave you dumber and more confused.

My review :).......2003-03-19

Hi. I read some of the book when I took Professor Kahn's Mktg 101 class. (for those of you in the class, not much was on the test about this book). Anyway, although it was recommended for "Anyone who shops" I shop practically everyday and grew up shopping often at grocery stores, but did not find the book to be a good read. I consider myself relatively well educated in business related literature as I took the class during my senior year at Penn's Wharton school. There seemed to be too much academic information which distracted me from enjoying the book and getting a lot our of it. For people on Prof. Kahn's level of marketing expertise this book is likely to be very useful, but it is not as useful to undergrads in Marketing 101 or to the general population.

Insights into consumer behavior and industry responses.......2003-02-12

This book is divided into two parts, one on the state of the industry, and one on consumer behavior. In the first part, the authors do an in-depth analysis of the changes in the retail industry (the move towards discounting, the responses of small grocery retailers to Wal-Mart-style companies, the changes undergoing the supply chain of suppliers to the grocery industry, etc). In the second part, they delve into the available research on consumer behavior, dealing with issues such as store layout and comfort (smells, colors, space, etc). A very solid book, very dense with information.

comprehensive view of marketing in the grocery business.......2000-12-15

First off, let me state that this is by no means a book meant for light reading. It was assigned to me as part of Professor Kahn's (the author) Introduction to Marketing lecture at the University of Pennsylvania. Although not the primary text used in class, the Grocery Revolution provides a comprehensive view of the grocery business. It thoroughly discussed the marketing mix (product, price, place, and promotion). Although the book covers everything very well, it tends to become very repetitive, with the same examples cited over and over. Also, there is a huge presence of numbers and percentages from various studies that become overwhelming after a while. The book, however, does provide a very good view of the whole marketing mix in one industry. It is a good book to use as an example for a concrete view of the basic marketing concepts.

Peanut Butter, Milk, And Other Deadly Threats: What You Should Know About Food Allergies (Issues in Focus Today)

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Manufacturer: Progressive Management
ProductGroup: Book
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Product Description

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Excellent Life Guide

Reflecting & Forging ahead

A Guide For Success

Get Over Yourself

A little life encouragement...

Life's A Journey - Not A Sprint: Navigating Life's Challenges and Finding Your Pathway to Success
Jennifer Lewis-Hall
Manufacturer: Hay House
ProductGroup: Book
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Life Changes: Using the Power of Change to Transform Your Life (Life Changes)

ASIN: 1401901891

Book Description

Do you want to unlock the secrets to realizing your dreams in the face of personal and professional setbacks and challenges? Would you like to resolve your issues relating to relationships, careers, finances, or family matters—when you're running on all cylinders?

Join veteran reporter Jennifer Lewis-Hall as she shows you how to attain success even when you're feeling stressed or overwhelmed. Discover the keys to attaining fulfillment in all areas of your life and moving beyond the barriers that can hold you back. This book provides an invigorating and fresh new perspective, offering key strategies showing you how to enrich your inner being and achieve all that you can as you strive to achieve your goals.

Some of these key strategies include:

• breaking down barriers in the workplace to maximize your potential;

• attaining the inside scoop on what to say to your bosses and how to rise up the corporate ladder;

• unleashing the connection between mind and body with stress-busting techniques and health tips to excel in and out of the workplace; and

• balancing home, work, and family obligations to build more productive relationships and help you succeed as you progress on your life's path.

Offering amazing words of wisdom, positive affirmations, and expert advice, this is a book that will enhance your life in myriad ways and help you realize your dreams without sacrificing love and happiness!

Customer Reviews:

Excellent Life Guide.......2006-01-21

This is a wonderful book that reads like you're having a heart-to-heart chat with a good friend. It shares excellent information on dealing with life's everyday challenges, how to stay motivated, and ways to chart small and large victories. The author uses real-life stories to illustrate how success is attainable for anyone. I can't wait to read her next one.

Reflecting & Forging ahead.......2003-10-07

I found "Life's A Journey Not A Sprint" quite a useful book. With almost 20 years of corporate experience under my belt, I have learned that you have to constantly be open to re-inventing yourself all the while keeping your eye on your goals. In this process one must reflect for greater meaning and yet have the energy, persistence and tenacity to forge ahead. This book provided many useful hands on tactics to do just these things. This is not often found in "life management/self-help" books.( especially the section on diet with easy recipes). Further, I also found reading the wide variety of comments from interviewers across all walks of life and ages quite inspiring.

I am looking forward to more work from Ms. Lewis-Hall including calendars, journals,cd's etc. to help us stay focused on our journey.

A Guide For Success.......2003-10-03

Life's A Journey-Not A Sprint is a wonderful addition to my collection of "life supporting" books. Many of the paths recommended in Ms. Lewis-Halls book have helped make my life as a working mother much easier. It is often hard to juggle life's challenges. The practical ideas in this book have made my life easier and more rewarding. I recommend this book to any person trying to navigate their way to success. Kudos to Mrs. Lewis-Hall I await the next book in the journey.

Get Over Yourself.......2003-08-19

I made the mistake of buying this book thinking there would be some nuggets of value-added information inside. What a waste! This book underscores what is the current status of the publishing industry - anyone can get a book published! Technology and distribution these days allow publishers to print fewer copies of a book and still be profitable. Regardless of that however, it amazes me that Ms. Hall, a mid-aged, back-up anchor/reporter on an infrequently watched channel, CNBC, would be so presumptuous to think she can give advise on life! Give me a break! She obviously has lower standards as to what "success" is than most people. Case in point, she lists some award in her biography attained in college??? Digging pretty deep Ms. Hall.

A little life encouragement..........2003-05-16

A little life encouragement, that is how I would classify Life's A Journey- Not A Sprint by Jennifer Lewis-Hall. Noted life experiences, personal interviews and insight from noted psychologist Dr. Alvin Poussaint, makes Mrs. Hall's book an added treat to ones motivational book collection.

Life's A Journey - Not A Sprint offers readers personal, professional and spiritual motivation for those reader who sprint through the twists and turns of everyday life. From finding your own niche (my favorite), to focusing on healthy living, to build better relationships, Mrs. Hall offers readers a plethora of information that will apply to their specific situation. This is a book that any woman would enjoy reading. -LC

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