Persuasive Images: Posters of War and Revolution from the Hoover Institution Archives
Average customer rating: 5 out of 5 stars
  • One of a kind
  • Powerful graphic images that appear cutting edge today. . .
Persuasive Images: Posters of War and Revolution from the Hoover Institution Archives
Peter Paret , Beth Irwin Lewis , and Paul Paret
Manufacturer: Princeton University Press
ProductGroup: Book
Binding: Hardcover

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  1. Design for Victory: World War II Posters on the American Home Front Design for Victory: World War II Posters on the American Home Front

ASIN: 0691032041

Book Description

With powerful, often shocking immediacy, the 317 posters reproduced and discussed in this volume document the political and military conflicts of our century. These works reveal their meaning most clearly when we do not relegate them to the function of illustrating a text or see them merely as specimens of the applied arts, but take them seriously as unique combinations of historical witness and aesthetic object. Drawn from Russia, Central and Western Europe, and the United States, from the turn of the century to the aftermath of the Second World War, the posters form a bridge between the claims of ideology and the state on the one hand and the support or submission of millions of men and women on the other. How can men be persuaded to fight for their party or country, and how can women be convinced to enter the workforce in wartime and retreat to the home when their men return? How can women be brought to believe that losing their husbands and sons is a noble sacrifice? Where can money be found to pay for the costs of the war and of reconstruction? Are guilt, compassion, and fear sufficient to bind the homefront to the fighting men? What is the most effective way to dehumanize the enemy, whether foreign or domestic? These are some of the issues that the posters in this volume lay bare and begin to explain. Together text and image open fresh perspectives on half a century of war, revolution, and renewed war, and point toward a new kind of integrative history. Except for seven posters, the images in this book are from the archives of the Hoover Institution on War, Peace and Revolution at Stanford University. Soon after the outbreak of the First World War, Herbert Hoover began to collect documents, including posters, from the warring powers. He laid the foundation for one of the world's great poster collections, now consisting of some 75,000 posters as well as of nearly 40,000 proclamations and other purely typographical announcements.

Customer Reviews:

5 out of 5 stars One of a kind.......2000-01-29

Persuasive Images is a visually stunning book. No other book comes close in terms of quality or, for that matter, quantity.

Viewed purely as an art book, it's a must-have. As a history book, it's jaw-droppingly intriguing. I have never found a book, website, or museum collection as appealing and thought-provoking as you will find in this book.

I teach high school -- I have had students stay 3 hours after school just to pore over the pages of this book. It's that good.

5 out of 5 stars Powerful graphic images that appear cutting edge today. . ........1999-04-14

I was extremely pleased with this book. . .I was looking for images and I was not disappointed. From humorous to chilling it's filled with tremendously powerful works. . .many of which are as vivid and visceral now as I'm sure they were then. . .

Martin Kippenberger: No Drawing No Cry
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    Martin Kippenberger: No Drawing No Cry
    Martin Kippenberger
    Manufacturer: Verlag Der Buchhandlung Walther Konig
    ProductGroup: Book
    Binding: Paperback

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    ASIN: 3883754498

    Book Description

    "No Drawing No Cry" is the third and final volume in Kippenberger's edition of "Hotel" drawings, following "Hotel--Hotel" and "Hotel--Hotel--Hotel"--both of which were published in 1992 and quickly sold out. Whereas the previous two volumes featured drawings done by Kippenberger on Hotel stationery from all over the world, "No Drawing No Cry" ups the ante by presenting only the blank stationery of the hotels where Kippenberger stayed. This edition posthumously completes the witty and significant "Hotel" project just as the artist had planned it during his lifetime. One of the last works by a true original, "No Drawing No Cry" makes a lasting and essential contribution to Kippenberger's oeuvre and is a must for any collector of artist books.

    Veruschka: Transfigurations
    Average customer rating: 5 out of 5 stars
    • Veruschka Grab it if you see it.
    • Insane example of body painting, totally inspirational!
    • Fascinating examples of body painting
    Veruschka: Transfigurations
    Vera Lehndorff , Holger Trulzsch , and Susan Sontag
    Manufacturer: Olympic Marketing Corp
    ProductGroup: Book
    Binding: Hardcover

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    1. Body Painting: Masterpieces by Joanne Gair Body Painting: Masterpieces by Joanne Gair

    ASIN: 0821216376

    Customer Reviews:

    5 out of 5 stars Veruschka Grab it if you see it........2002-10-06

    An excellent book, grab it if you see it, showing a wide variety of full body painting images. The canvas of the painting is the 1960s model 'Veruschka'. The book is divided into five chapters which are, 1 Mimicry-Dress-Art, 2 Signs and Animals, 3 Nature, 4 Peterskirchen, Spetse, Paros, and 5 Oxydation. The painting covers the entire body of the model and she merges seamlessly into her surroundings - if she is standing before a plain brick wall, the painting is such that she merges with the wall. Other body paintings include the illusion of suits and ties (like Demi Moore on Vanity Fair's August 1992 cover). Also Veruschka has appeared in bodypaint in Playboy January 1971. The contents pages from front and back covers of this book appear below.

    'Veruschka' Trans-figurations. Vera Lehndorff Holger Trulzsch. Introduced by Susan Sontag.

    In the 1960s there suddenly appeared on the scene a fashion model and actress of extravagant and exotic beauty known to the world as 'Veruschka'. She remained an enigma even when she starred in Antonioni's classic film 'Blow Up'. As we now discover, Veruschka was, and is, Vera Lehndorff, who, twenty years later, emerges in this book as an artist of extraordinary power and originality.

    Trans-Figurations. In 1970, Lehndorff met Holger Trulzsch, prominent painter and photographer. Their collaboration - Trulzsch's vision fusing with Lehndorff's resulted in these brilliant, unsettling images: Veruschka transfigured beyond recognition. Their work challenges every conventional assumption about photography, fame and anonymity, beauty and death.

    Trulzsch and Lehndorff use her body as the canvas. It can take sixteen hours to apply the theatrical paint that transforms Lehndorff. The artists never resort to technical contrivance. In some images, Lehndorff mimics cinematic beauties like Marilyn Monroe and Rita Hayworth. In others, she denies her humanity - becoming metamorphosed into an animal, a statue, a stone. Most haunting of all are those from the 'Oxydation' series, in which Lehndorff's body appears to disintegrate against the grim walls of a derelict building. Art critic Robert Hughes has called these 'an abandonment of consciousness: akin to being buried alive.'

    Whether witty, shocking, or erotic, the images are always intensely beautiful. Or, not merely beautiful, but as critic Susan Sontag writes: ''about' the beautiful... very much concerned with the testing of beauty - through artifice, through distortion.'. Sontag's introduction is a stunning exposure of the issues behind this work. Closing essays by Lehndorff and Trulzsch reveal their method and rationale.

    Vera Lehndorff studies painting and design in Hamburg and Florence. She became known as Veruschka while learning to act with Lee Strasberg in New York, and has appeared in many films, including Blow-Up (M. Antonioni, 1967), Salome (Carmelo Bene, 1971), and Dorian Gray im Spielgel des Boulevard-Presse (Ulrike Ottinger, 1983). She did her first body-painting in 1966.

    Holger Trulzsch studied painting and sculpture in Munich. he has been involved with experimental music as a member of a group with whom he composed the music for Werner Herzog's film Aguirre (1972), and he has recorded several albums. His own photographs, drawings, and paintings have been widely exhibited since 1962.

    5 out of 5 stars Insane example of body painting, totally inspirational!.......1999-02-04

    As an experienced body painter I found Verushka's work amonst the best examples of body art I have ever come across. If you can feast your eyes on a copy of this baby, it will totally change the way you see things. It has for me! Mind blowing and very clever.

    5 out of 5 stars Fascinating examples of body painting.......1997-03-27

    For anybody interested in the art of body painting, or in photography of the human / female figure, this book is well worth a look. The blending of the model into variously-textured backgrounds, as well as other approaches to body painting, are truly fascinating.

    Sustaining a Revolution: A Policy Strategy for Crop Engineering (Council on Foreign Relations (Council on Foreign Relations Press))
    Average customer rating: Not rated
      Sustaining a Revolution: A Policy Strategy for Crop Engineering (Council on Foreign Relations (Council on Foreign Relations Press))
      David G. Victor , and C. Ford Runge
      Manufacturer: Council on Foreign Relations Press
      ProductGroup: Book
      Binding: Paperback

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      ASIN: 0876093128

      El metco estn el canal: Juniper Networks busca consolidar su nicho de mercado con fuertes crecimientos. Su misin: proveer infraestructura de redes fuerte ... Networks Inc.): An article from: E Semanal
      Average customer rating: Not rated
        El metco estn el canal: Juniper Networks busca consolidar su nicho de mercado con fuertes crecimientos. Su misin: proveer infraestructura de redes fuerte ... Networks Inc.): An article from: E Semanal
        Torres Dur Alejandro
        Manufacturer: Thomson Gale
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        Binding: Digital

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        ASIN: B000Q36UMS
        Release Date: 2007-05-01

        Book Description

        This digital document is an article from E Semanal, published by Thomson Gale on March 6, 2006. The length of the article is 1177 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

        Citation Details
        Title: El met
        En Busca del Crecimiento
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          En Busca del Crecimiento
          William Easterly
          Manufacturer: Antoni Bosch Editor
          ProductGroup: Book
          Binding: Paperback

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          En Busca del Crecimiento (Paidos Empresa)
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            En Busca del Crecimiento (Paidos Empresa)
            Robert M. Tomasko
            Manufacturer: Ediciones Paidos Iberica
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            Nueva propuesta en telefonIP: Zultys busca mejorar la productividad de los trabajadores y ofrece la escalabilidad necesaria para un crecimiento sostenido. ... Technologies): An article from: E Semanal
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              Nueva propuesta en telefonIP: Zultys busca mejorar la productividad de los trabajadores y ofrece la escalabilidad necesaria para un crecimiento sostenido. ... Technologies): An article from: E Semanal
              Alejandro Arcos
              Manufacturer: Thomson Gale
              ProductGroup: Book
              Binding: Digital
              ASIN: B000PWR1N2
              Release Date: 2007-04-29

              Book Description

              This digital document is an article from E Semanal, published by Thomson Gale on February 13, 2006. The length of the article is 961 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

              Citation Details
              Title: Nueva propuesta en telefon
              Busca Softteck crecimiento global: el enfoque de la firma es empujar a las empresas Mexicanas a ser lres en el mundo, para ello aprovechara cercancon Estados Unidos.: An article from: E Semanal
              Average customer rating: Not rated
                Busca Softteck crecimiento global: el enfoque de la firma es empujar a las empresas Mexicanas a ser lres en el mundo, para ello aprovechara cercancon Estados Unidos.: An article from: E Semanal
                Alejandra Pz lvarez
                Manufacturer: Thomson Gale
                ProductGroup: Book
                Binding: Digital

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                ASIN: B000PTYE94
                Release Date: 2007-04-25

                Book Description

                This digital document is an article from E Semanal, published by Thomson Gale on October 3, 2005. The length of the article is 817 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                Citation Details
                Title: Busca Softteck crecimiento global: el enfoque de la firma es empujar a las empresas Mexicanas a ser l
                En Busca de La Escuela Perdida - Educacion Crecimiento y Exclusion Social En La Argentina del S.XXI
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                  En Busca de La Escuela Perdida - Educacion Crecimiento y Exclusion Social En La Argentina del S.XXI
                  Miguel A. Cuervo , and Alieto Aldo Guadagni
                  Manufacturer: Instituto Di Tella
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                  Binding: Paperback

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                  ASIN: 9871013094

                  Africa's Choices After Thirty Years of the World Bank
                  Average customer rating: 5 out of 5 stars
                  • Thoughtful and Comprehensive
                  Africa's Choices After Thirty Years of the World Bank
                  Michael Barratt Brown , and Michael Barratt Brown
                  Manufacturer: Westview Press
                  ProductGroup: Book
                  Binding: Paperback

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                  1. Africa Unchained: The Blueprint for Africa's Future Africa Unchained: The Blueprint for Africa's Future
                  2. Theories of Development Theories of Development
                  3. Women in the Civil Rights Movement: Trailblazers and Torchbearers, 1941-1965 (Blacks in the Diaspora) Women in the Civil Rights Movement: Trailblazers and Torchbearers, 1941-1965 (Blacks in the Diaspora)
                  4. Radio Free Dixie: Robert F. Williams and the Roots of Black Power Radio Free Dixie: Robert F. Williams and the Roots of Black Power
                  5. When Harlem Was in Vogue When Harlem Was in Vogue

                  ASIN: 0813333342

                  Customer Reviews:

                  5 out of 5 stars Thoughtful and Comprehensive.......2001-09-09

                  This book demonstrates conclusively that the World Bank has done little more than shore up colonial economic structures. However, instead of stopping there, Brown goes on to demonstrate that African institutions and progressive NGOs provide an excellent alternative to the World Bank model -- an alternative that stresses development led by the people of Africa themselves.

                  Breakthrough Networking: Building Relationships That Last, Second Edition
                  Average customer rating: 5 out of 5 stars
                  • Anyone, regardless of profession, will befenit
                  • PERFECT FOR THE NEW ENTREPRENEUR
                  • Inspiration at it's best
                  • For aspiring and practicing free-lancers in any vocation
                  • Networking at its best!
                  Breakthrough Networking: Building Relationships That Last, Second Edition
                  Lillian D. Bjorseth
                  Manufacturer: Duoforce Enterprises
                  ProductGroup: Book
                  Binding: Paperback

                  MotivationalMotivational | Management & Leadership | Business & Investing | Subjects | Books
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                  3. Supernetworking: Reach the Right People, Build Your Career Network, and Land Your Dream Job-- Now Supernetworking: Reach the Right People, Build Your Career Network, and Land Your Dream Job-- Now
                  4. The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts
                  5. Make Your Contacts Count: Networking Know How for Cash, Clients, and Career Success Make Your Contacts Count: Networking Know How for Cash, Clients, and Career Success

                  ASIN: 0964883937

                  Book Description

                  Cradle-to-grave security is gone. Building relationships is your key to controlling your destiny. More than ever you need to hone and enhance your networking skills to make your interactions meaningful and memorable. DISCover your networking style. Understand the importance of your personal/printed image. Learn myriad tips from how to develop a powerful verbal business card to how to really work a room. Break the ice more effectively at conferences, meeting and workshops! The time is now!

                  Customer Reviews:

                  4 out of 5 stars Anyone, regardless of profession, will befenit.......2006-11-09

                  "Breakthrough Networking: Building Relationships That Last," by Lillian Bjorseth, addresses problems that many people have with meeting people, building relationships, and projecting a professional image. In an era where cradle-to-grave job security is a thing of the past, it is beneficial to continue building relationships throughout your career.

                  "Breakthrough Networking" makes it easy for anyone to network. Bjorseth discusses different networking styles, and through a series of questions about everything from appearance to desktops to office enhancements, the reader can establish his or her own networking personality type. Bjorseth addresses each networking style separately, listing strengths, weaknesses and suggestions for improvement. This personalized approach helps the reader understand how to effectively communicate with other networking styles.

                  In addition to networking styles, "Breakthrough Networking" also examines the effects of the personal and printed images. Bjorseth explores the positive and negative connotations of different colors, gender-specific discrepancies, and even the importance of seating arrangements.

                  Another valuable tool is Bjorseth's insight on setting networking goals. She includes checklists of questions to help readers refine their target market and networking strategies. Also included are suggestions on how to find groups to join in order to build a networking pool and how to get more specific results from those suggestions.

                  Bjorseth also includes a section of ice-breaking activities, games, and workshop exercises to flex the networking muscles such as "Networking Bingo" and "Networking Poker."

                  "Breakthrough Networking: Building Relationships That Last" is a guide to networking and building relationships from which anyone, regardless of profession, will benefit.

                  5 out of 5 stars PERFECT FOR THE NEW ENTREPRENEUR.......2005-04-22

                  Having been a start-up company within the past twelve months, BREAKTHROUGH NETWORKING was the perfect guide in developing my personal networking style and identity. Lillian Bjorseth provides clear and easy-to-apply examples of "How to Introduce Yourself" and "How to Work a Room," among many others. I'd recommend it to any businessperson interested in either defining or revising their business identity and actions to maximize success.


                  Dino Romano
                  President
                  www.GreaterCashFlow.com

                  5 out of 5 stars Inspiration at it's best .......2004-10-04

                  Breakthrough Networking: Building Relationships that last - delivers huge and is considered a must read for the Progressive Intelligence, LLC members. Each page is loaded with an infinite amount of wisdom creatively outfitted with substance that provides you the understanding to unlocking the whole premise to life - building relations. This is one of those books that you most definitely will keep reading over and over again, as you continue to build your networking arsenal in your quest for certainty in your business and personal lives. This book was so inspiring that it has caused to seek further into Lillian's intellect and experience, where we found, and were inundated with a wealth of information not only during numerous seminars, but through her various other books and publications. Thank you Lillian for helping us set the foundation of Progressive Intelligence, LLC as we continue on making our social contribution in society.

                  Ryan J. Lewandowski
                  Chief of Sales and Marketing
                  Progressive Intelligence,LLC

                  5 out of 5 stars For aspiring and practicing free-lancers in any vocation.......2003-06-12

                  Now in an newly updated and expanded second edition, Breakthrough Networking: Building Relationships That Last by syndicated columnist Lillian D. Bjorseth is a truly "user friendly" guide to building networking skills in order to control one's own career path and uncover bright future prospects in an era where corporate cradle-to-grave job security is a thing of the past. From presenting the best possible personal image; to staying in touch; to engaging in ice-breaking activities; to dealing with gender-specific discrepancies, and a great deal more, Breakthrough Networking is particularly recommended reading for aspiring and practicing free-lancers in any vocational category or job level.

                  5 out of 5 stars Networking at its best!.......2003-02-28

                  Breakthrough Networking offers practical, hands-on suggestions for building on networking and communication skills. I have found it a useful and informative resource.

                  Visionary Business: An Entrepreneur's Guide to Success
                  Average customer rating: 4.5 out of 5 stars
                  • Great Book, very inspiring
                  • Keeping it simple
                  • The power of our intentions create reality...
                  • Entertaining and Instructive until it gets patronizing
                  • Eyes on the Horizon...Both Feet on the Ground
                  Visionary Business: An Entrepreneur's Guide to Success
                  Marc Allen
                  Manufacturer: New World Library
                  ProductGroup: Book
                  Binding: Paperback

                  GeneralGeneral | Biographies & Memoirs | Subjects | Books
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                  3. A Visionary Life: Conversations on Personal and Planetary Evolution A Visionary Life: Conversations on Personal and Planetary Evolution
                  4. As You Think: Second Edition As You Think: Second Edition
                  5. The Ten Percent Solution: Simple Steps to Improve Our Lives and Our World The Ten Percent Solution: Simple Steps to Improve Our Lives and Our World

                  ASIN: 1577310195

                  Book Description

                  This breakthrough book shows you not only how to envision and create success, but also how to build a truly visionary business: one that supports its employees, the community, and the environment. A combination of Richard Bach’s Illusions and Tom Peters' In Search of Excellence, Visionary Business describes the quest for entrepreneurial success as being far more than the ability to be financially savvy. It tells the story of entrepreneur Marc Allen’s unlikely rise to success. Told as an anecdotal tale of wisdom, Allen makes clear from the start that he learned as he went and that his secret to success lies not so much in management élan but in practical grace and humble persistence. In this story, Allen's steward/mentor, an older investment specialist named Bernie, teaches him the ways of ethical and socially responsible business. Together, they direct Allen's fledgling attempts into a thriving corporate success, founded on principles as diverse as Eastern and Western spirituality, simple kindness, mysticism, and market savvy. Allen summarizes his experience in the “Twenty-five Principles and Practices of Visionary Business.” He discusses the value of benefits and profit-sharing programs; the importance of hiring passionate people; management by goals rather than by crisis; why money, while essential, is secondary; how opportunities lurk within every adversity; why an employee handbook is a powerful tool for success; and how some understanding of a higher power can provide guidance and inspiration.

                  Customer Reviews:

                  5 out of 5 stars Great Book, very inspiring.......2007-09-26

                  I really loved this book. Its easy to read, but gives great concepts on being a business owner. Very motivational and inspirational and will lay a good foundation for any entreprenuer.

                  5 out of 5 stars Keeping it simple .......2006-03-28

                  I am a business coach. This is my favorite book to reccomend to clients who say "I don't read" .Inevitably, they always come back to the next session sharing how easy and relevant the book was! There is so much to learn and apply from Visionary Business. Three principles however seem to always stick with my clients.
                  * Have a plan- work the plan.
                  * Share with your people; when in doubt lean towards the employee.
                  * Find a bigger reason then money to be in business

                  In short; On a scale of 1-5 this is a ten! Alicia Fruin

                  5 out of 5 stars The power of our intentions create reality..........2002-03-23

                  ...and that's needed today more than ever.

                  I had never heard of Marc Allen before finding this book in audio format at a local rental store. You may not have heard of him, either, but whether you are starting a business or just trying to manage your life better, I encourage you to check out the audio or print version of this book.

                  I was just looking for something to help me in my work. The title "Visionary Business" caught my eye. It was a short, yet unabridged audio book, and read by the author. I figured it might help. Couldn't hurt. Why not try it? What I expected to get was the usual one or two good ideas that might make it worth the price of the listening...

                  It's such a thin volume, after all.

                  What I got instead was a new vision and practical approach to my business and to living, which was so amazing...

                  It's such a thin volume, after all.

                  In it, we meet a character named Bernie, who says (among other things):

                  "When you believe in yourself enough, your most important desires will become intentions, and your intentions will manifest in reality. It's a law of nature. Intentions produce results. Our thoughts and our words are powerful -- powerful enough to create what we want... So be it. So it is."

                  At the same time, I was reading THE POWER OF NOW, by Eckhart Tolle, and having daily Ah-Ha's that were nudging me into a little more presence and away from some of my old head trash...

                  In Visionary Business, I was reading a story of a struggling start-up business and an entrepreneur who reminded me of myself. I'm sure many readers would feel the same.

                  At one point, Bernie asks the young man how his business plan is working, and he describes it as a barge that is very hard to move... He is then encouraged, not to work on his plans, forecasts, action plans, etc., but on his VISION -- the vision of that barge... because as long as he sees it as not moving, nothing else he does will matter.

                  Understanding that your vision is the controlling factor is vital. There's a song I love by David Wilcox, that includes the words:

                  "I got such a mess between my ears
                  like dishes in the sink
                  Stuff I don't believe just tumbles in
                  until I don't have room to think...
                  ...All my failures are on display,
                  the broken dreams of yesterday
                  Stuff I should have thrown away,
                  but I've kept it here instead
                  I've got to empty out the inside of my head"

                  Stuck barge or cluttered head, we get what we envision, and the power of our intention is greater than we have dreamed.

                  This is a storyteller's tale. Spun more than told, and practical as well, with business advice and guidelines for a healthy enterprise in addition to the emphasis on working on your vision (and emptying the trash from the inside of your head).

                  A final thought that I found helpful (in reading the author's bio) was this: Decide you are going to do everything in life in an easy, relaxed manner & a healthy and positive way... I appreciate that bit of vision a lot -- maybe most of all, and I'm seeing its fruit in the lives around me.

                  2 out of 5 stars Entertaining and Instructive until it gets patronizing.......2001-05-23

                  This review pertains to the Audible.com version of the book. Initially, I enjoyed hearing the tale of a novice company builder and his patron, a wise old business man. The narrative style reminds me of sections in "Rich Dad, Poor Dad." A number of pithy maxims are shared with us through the eyes of the pupil, but towards the end of the book we start getting sermons.

                  There are long spiels on how science has only realized what many deep thinkers (e.g. Buddhists) have known all along. One silly example was his point that the Buddhists say "we are empty", and the author goes aha -- see they knew that before the physicists discovered atoms are mostly space. Maybe I'm overdramatizing here, but the author's naivete and aggrandizing statements remind me of the spin Nostradamus lovers present to the rest of the world. Other sermonizing statements include (paraphrasing) "if you don't know what to do with a company problem, put it in God's hands and do his will." Of course, the author must be unbiased, so he always says "God as you see him or her." Sounds reasonable, but then he goes into this section where even atheists *must* know there is some kind of God, and if they don't, can they create universes? Some great reasoning and open minded thinking there.

                  There were lots of other statements where I just shook my head thinking the author should stay grounded on earth, or at least, stay focused on the supposed topic. If you get this book, I suggest you avoid the final sections where he becomes heavily spiritual.

                  5 out of 5 stars Eyes on the Horizon...Both Feet on the Ground.......2001-02-17

                  It is important to understand that this is a fictionalized account of a true story, and, that the twelve "Keys of Visionary Business" will be of greatest benefit to those who are about to begin or have already embarked on an entrepreneurial venture of some kind. My own opinion is that the same twelve "Keys" could be almost as valuable to everyone else in business. I say "almost" because the perils and opportunities of entrepreneurship pose quite unique challenges which almost always must be overcome with limited resources, including (especially) experience. In Allen's fictionalized account, there are two main characters: The narrator and his mentor, Bernie. Allen devotes a separate chapter to each of the 12 "Keys" and then provides an Epilogue, followed by an Afterword in which he includes 25 principles and practices of visionary business. This term has many different, sometimes quite different denotations and connotations. In this context, Allen means (a) being able to envision with absolute clarity what you want your business to be and (b) building the business guided by that vision.

                  Having embarked on a number of entrepreneurial ventures myself, and now working with many others who have, I can personally attest to the great value of the "Keys" but it would be a disservice to the author and to you, were I to divulge them here. Each must be shared within the context of the on-going interaction between the two. Bernie asks all of the questions I wish someone had asked me. Of even greater value is the wisdom he shares, sometimes strategically withholding it until the narrator is ready for it. Their rapport reminds me of the rapport which Mitch Albom describes in Tuesdays with Morrie.

                  An entrepreneur is one who (literally) "undertakes", often at great risk and amidst uncertainty. That is true of the narrator. With all due respect to the practical value of Bernie's business acumen, Allen reveals certain dimensions of Bernie's spirituality which are -- for me, at least -- at least as important as his impact on the narrator's business decisions. Those who share my high regard for this book are urged to check out Robert L. Wallace's Soul Food. Both books share much in common (eg thoughtful, well-written, practical, and reassuring) even as they approach similar subjects from different perspectives. For those who are about to begin or are now embarked on an entrepreneurial venture, these two books are essential resources.
                  Visionary Business: An Entrepreneur's Guide to Success
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                    Visionary Business: An Entrepreneur's Guide to Success
                    Marc Allen
                    Manufacturer: New World Library
                    ProductGroup: Book
                    Binding: Hardcover
                    ASIN: B000KEZI7Q

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