Heavenly Mansions and Other Essays on Architecture (Norton Books for Architects & Designers)

Book Description

Brilliantly written essays on the aesthetic principles and enduring motives of architecture. A classic of architectural history and theory, Heavenly Mansions interprets architecture as a reflection of the age in which it flowers, and traces the alternating themes of fantasy and functionalism as exemplified in various styles and in the works of a number of influential men, including Wren, Viollet-le-Duc, William Butterfield, and Le Corbusier. Succinctly summarizing 800 years of viewpoints about architecture, it ranges from Gothic architecture to the Renaissance to the influence of modern abstract art on twentieth-century architecture.

Customer Reviews:

Summerson: Heavenly........2005-12-05

Certain architectural writers are a pleasure to read. John Summerson is one of them, approaching "la creme de la creme." Few can match him in terms of erudition, clarity of expressed thought, and sheer elegance of language. I think all students - after their first basic history courses - ought to read the following chapters:

"Heavenly Mansions: an Interpretation of Gothic"
"Viollet-le-Duc and the Rational Point of View"
"Architecture, Painting, and Le Corbusier"
"The Mischevious Analogy"

The other chapters are also all good, but the above will probably be the most interesting to those concerned with the development of modern architectural theory, giving an interested mind as much to think about as Complexity and Contradiction or Learning from Las Vegas (perhaps more than both combined).

HEAVENLY MANSIONS AND OTHER ESSAYS ON ARCHITECTURE

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HEAVENLY MANSIONS AND OTHER ESSAYS ON ARCHITECTURE

Manufacturer: W.W. Norton
ProductGroup: Book
Binding: Paperback
ASIN: B000GQXFOQ

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Heavenly Mansions and Other Essays on Architecture
John Summerson
Manufacturer: Cresset Press, London
ProductGroup: Book
Binding: Paperback
ASIN: B000IY9VIA

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Heavenly Mansions and Other Essays on Architecture
John Summerson
Manufacturer: W. W. Norton & Co.
ProductGroup: Book
Binding: Paperback
ASIN: B000O8DFPU

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Heavenly Mansions and Other Essays on Architecture
John Summerson
Manufacturer: W. W. Norton and Company, Inc.
ProductGroup: Book
Binding: Paperback
ASIN: B000QAX19G

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Heavenly Mansions and Other Essays on Architecture
John Sommerson
Manufacturer: WW Norton
ProductGroup: Book
Binding: Paperback
ASIN: B000JC9C08

Book Description

Welcome to the wacky world of the Dungeon, an epic tale teeming with trolls, goblins and other fiends, and starring the featherbrained hero, Herbert the Duck! When an army of tenacled soul- eaters threaten to attack the Dungeon, the Duck is ordered to fetch a fearsome barbarian from the vaults - but the plan goes haywire when the hapless her distracts the barbarous champ during training, causing his beheading. To avoid repercussions, Herbert decides to pose as the barbarian, with not the slightest clue of what he has gotten himself into! Fortunately, the trusty Marvin the Dragon, a blood-thirsty vegetarian warrior, joins him in his mission. the must-read comic of the year --Sequential Tart

Book Description

"The ultimate how-to book of direct mail letter writing." -- Victor Ross, former Chairman, Reader's Digest

Average customer rating:

Refute Book Bias
Useful sales letter cookbook.
You Pay for What You Get

Letters That Sell
Edward W. Werz
Manufacturer: McGraw-Hill
ProductGroup: Book
Binding: Paperback

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ASIN: 0809246848

Book Description

"Ed Werz is one of the few people in this country who knows how to write results-oriented sales letters." -- Gerhard Gschwandtner, Publisher Personal Selling Power "I found it to be an extremely instructive, well-documented, and helpful book. It [is] an important new reference tool for professional copywriters and the busy business executive alike." -- Ray Roel, Editor Direct Marketing Magazine With these 90 easy-to-use letters, you need never agonize over sales-letter writing again. Arranged by category, these model letters cover every business situation from direct-sell to customer service and novelty letters, each accompanied by invaluable marginal notes that will enable you to tailor them to your specific goals. Edward Werz, direct-mail expert, provides a bold new approach to sales-letter writing and a format so simple to use that you'll wonder how you ever managed without Letters That Sell. Whether you are selling a product, a service, or an idea, Letters That Sell will provide fresh insights to veteran letter writers and make the novice feel like a pro. This handy reference also includes:

The four crucial elements every sales letter must have
Attention-grabbing words
Notes on writing style
Closings that are sure to get results
Transitions that work
Maintaining credibility

Customer Reviews:

Refute Book Bias.......2003-07-19

Book Bias wisely said.... "I must say that I think it was a waste of there money."(their.. one must use words correctly in good sales letters)

"Basically the book is just to vague and non-specific." (_too_ vague, again, correct use of words is important). OK, it isn't fully fair to pick on poor grammar usually, but sometimes the invitation is blatant.

The format of letter plus wide column for explanation or comments on each paragraph is pretty informative.

At one point in "How to Write Sales Letters That Sell" 2003 edition, Dayton Bird suggests that you should be able to write some kind of summarising or crystalizing comment about each paragraph of a letter.

Sometimes this comment is a simple summary, sometimes is is a part of the psychological basis of your sales script.

This is a very good way to evaluate letters by others, and to self analyse your own letters.

Useful sales letter cookbook........2002-07-30

It's best to read the description of the book before you buy it. I have written hundreds of successful sales letters over the years and find this book to be quite useful. The author includes many different sales letters for different purposes. There is no book on the planet that will write your letter for you. Sorry! But, this book provides some excellent examples you can use for a start. Many of the letters are two pages in length, but, of course, the length of the letter depends on the purpose of the letter. This is a good addition to anybody's library of how-to business books. It's certainly not a bible, but then, it doesn't claim to be.

You Pay for What You Get.......2000-12-22

I ordered this book for my company (a sales company). I must say that I think it was a waste of there money. This book gives one letter per occasion. Now this may sound like a pretty good deal, but not when the letter is only 10 lines long.

Basically the book is just to vague and non-specific. It's a start, but if you want to finish your letter, I hope you have backup.

Amazon.com

Even some of the very best salespeople sometimes find that their powers of persuasion, which work well in person, fail to translate properly to the written word. Sales Letters That Sell, by business communication consultant Laura Brill, offers step-by-step instructions for solving that shortcoming by showing how to compose merchandising correspondence in a conversational tone that will "put prospects at ease, making them more comfortable--and more receptive to the pitch." Plenty of sample documents are included, as is an appendix detailing common grammar mistakes, techniques for improved proofreading, troublesome words, and useful facts.

Book Description

A good sales letter is a money-making tool that can make all the difference between closing a sale and losing a sale. And the secret to an outstanding sales letter is to write as though you were talking.

This lively book shows salespeople at all levels how to achieve a conversational tone that makes readers comfortable-and receptive-to their message.

In clear, concise language, Brill teaches salespeople how to:

** speak their prospect's language
** use the opening to capture attention
** keep sentences and paragraphs short and punchy
** motivate the prospect to act-now!
** quickly mention the benefits that interest the prospect
** avoid language that sounds fancy, stilted, legalistic, or parental

The book also provides 50 sales letter "makeovers" --a series of before-and-after letters that show salespeople how to turn a dud into a dazzler!

Customer Reviews:

Very useful book.......2001-03-16

For me, as a beginner in sales and non-English native speaker, this book helped me quite a lot in writing sales letters to new customers. Before I knew only old-fashioned, boring phrases. And now I see that I improved quite a lot (especially when I am comparing them to my colleagues' who are still using the old style.)

Dynamic Cover Letters: How to Sell Yourself to an Employer by Writing a Letter That Will Get Your Resume Read, Get You an Interview and Get You a Jo

Average customer rating:

HIGHLY RECOMMEND THIS BOOK
Review by CollegeRecruiter[dot]com
Highly Recommended
Excellent Resource - A must have

Dynamic Cover Letters: How to Sell Yourself to an Employer by Writing a Letter That Will Get Your Resume Read, Get You an Interview and Get You a Jo
Katherine Hansen , and Randall S. Hansen
Manufacturer: Ten Speed Pr
ProductGroup: Book
Binding: Paperback

General | Job Hunting & Careers | Business & Investing | Subjects | Books

Job Hunting | Job Hunting & Careers | Business & Investing | Subjects | Books

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ASIN: 0898153565

Customer Reviews:

HIGHLY RECOMMEND THIS BOOK.......2004-08-06

I cannot say enough good things about this book. I have the 1995 edition that I purchased as a destitute college grad. Aside from my education, this book was probably one of the best investments I have made in my career. The book details how to write thoughtful, meaningful, and impactful (if that's a word) cover letters and thank you letters. As others have written, I have received so many complements from potential employers after having used the techniques in this book. I definitely recommend using it if you want to stand out. It has served me well.

Review by CollegeRecruiter[dot]com.......2001-05-15

I have known Randall Hansen for several years and always been impressed with his level of knowledge and caring for the needs of job seekers. He and his wife Katherine have crafted an absolutely fabulous resource that all job seekers, from entry level to the most experienced, should find incredibly useful.

As the Founder and President of job board CollegeRecruiter.com, I make the final decision about which products to recommend to our users. "Dynamic Cover Letters" easily made the cut. It is a wonderful resource!

Steven Rothberg CollegeRecruiter[dot]com

Highly Recommended.......2000-09-02

I used this book to create my cover letter. Potential employers have praised my cover letter; a recruiter asked me if she could use the same format for her career search.

Excellent Resource - A must have.......2000-07-20

I purchased this book several years ago and have successfully utilized its information to obtain interviews and even job offers. The book provides a step-by-step guide to how to effectively communicate your qualifications in a concise and professional manner. I would recommend this book to others!

Average customer rating:

Hotel Letters That Sell

Manufacturer: Hotel Sales Management Association
ProductGroup: Book
Binding: Paperback
ASIN: B000FRM57Y

Product Description

A compendium of actual letters generated by various U.S. hotels in the 1950's for use as examples by the Hotel Sales Management Association (for educational purposes) on every conceivable communication issue a hotel might need to address (to guests, vendors, staff, etc). 1950's parlance and letterhead and advertisements of the day. Fascinating.

Knock Their Socks Off: A Freelance Writer's Guide to Query Letters that Sell.(Book Review): An article from: Reviewer's Bookwatch

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Knock Their Socks Off: A Freelance Writer's Guide to Query Letters that Sell.(Book Review): An article from: Reviewer's Bookwatch
Magdalena Ball
Manufacturer: Midwest Book Review
ProductGroup: Book
Binding: Digital

Online Books | Books & Reading | Literature & Fiction | Subjects | Books

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Book Description

This digital document is an article from Reviewer's Bookwatch, published by Midwest Book Review on March 1, 2005. The length of the article is 789 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Knock Their Socks Off: A Freelance Writer's Guide to Query Letters that Sell.(Book Review)
Author: Magdalena Ball
Publication: Reviewer's Bookwatch (Newsletter)
Date: March 1, 2005
Publisher: Midwest Book Review
Page: NA

Article Type: Book Review

Distributed by Thomson Gale

Letters that sell--and why;: An analysis of several hundred sales letters and sales letter campaigns which proved especially effective in getting results,

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Letters that sell--and why;: An analysis of several hundred sales letters and sales letter campaigns which proved especially effective in getting results,
John Cameron Aspley
Manufacturer: The Dartnell corporation
ProductGroup: Book
Binding: Unknown Binding

Business Writing | Skills | Business & Investing | Subjects | Books
ASIN: B00085A49O

Writing Letters That Sell You, Your Ideas, Products, and Services,

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Writing Letters That Sell You, Your Ideas, Products, and Services,
Patrick C. Monaghan
Manufacturer: Fairchild Pubns
ProductGroup: Book
Binding: Textbook Binding
ASIN: 0870050788

How to write letters that sell (Personal success program)

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How to write letters that sell (Personal success program)
Warren L Levy
Manufacturer: Nelson Doubleday
ProductGroup: Book
Binding: Unknown Binding

Business Writing | Skills | Business & Investing | Subjects | Books
ASIN: B0007FB4H6

Buy the truth, and sell it not: Two letters to Dr. Vaughan, showing the illogical character of his arguments in favour of state education : and that the ... day school for the sake of government aid

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Buy the truth, and sell it not: Two letters to Dr. Vaughan, showing the illogical character of his arguments in favour of state education : and that the ... day school for the sake of government aid
Benjamin Parsons
Manufacturer: John Snow
ProductGroup: Book
Binding: Unknown Binding

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General | Christianity | Religion & Spirituality | Subjects | Books
ASIN: B0008BD5KI

Book Description

As China, Indonesia, Thailand, and Malaysia become world economic powers, questions arise regarding the fate of workers in these countries. This book examines the difficult road traveled by human rights movements in these nations when trying to create independent labor organizations free from governmental interference. The in-depth treatment includes:

a worker's rights/labor standards model individumental interference
comprehensive data tables on many aspects of the labor struggle ally crafted for each of these nations
comprehensive data tables on many aspects of the labor struggle
China's problems as it moves from complete state economic control to a modified form of capitalism.

Customer Reviews:

Superlative insight into a complex region.......1999-01-09

Those of us familiar with Professor Levine's previous books have come to expect deep insight coupled with clarity of writing and perspective. He has done it again with flying colors. This book focuses on a region of the world where dynamic economies go hand in hand with backward labor relations compared with western societies. The author assembles his vast and awesome knowledge to spotlight the problems facing these countries. Only an insider with such deep background knowledge of the region, with particular expertise on China, Indonesia, Thailand and Malaysia, could speak so authoritatively. Prof. Levine does it with enviable excellence. This should be required reading for many, from economists and labor officials to politicians and policymakers. Bravo for presenting such a colossal study in such a lucid manner.

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