Typographic Design: Form and Communication

Book Description

For more than two decades, the type book of choice for design professionals and students

Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its relevancy in today's digital world, Typographic Design: Form and Communication, Fourth Edition continues to provide a compre-hensive overview of every aspect of designing with type, now in full color.

This Fourth Edition of the bestselling text in the field offers detailed coverage of such essential topics as the anatomy of letters and type families, visual communications and design aesthetics, and designing for legibility. Supplementing these essential topics are theoret-ical and structural problem-solving approaches by some of the leading design educators across the United States. Unwrapping the underlying concepts about typographic form and message, Typographic Design, Fourth Edition includes four pictorial timelines that illustrate the evolution of typography and writing within the context of world events - from the origins of writing more than 5,000 years ago to contemporary Web site and electronic page design.

New features include:

Full-color treatment throughout

A new ancillary Web site containing resources for self-learners, students and professors (www.typographicdesign4e.com)

Two new chapters: The Typographic Grid and Typographic Design Process

An updated design education section that includes recent examples of projects assigned by leading design educators

New case studies that showcase design for Web sites and animated typography projects

Case studies detailing examples of visual identification systems, environmental graphics, book and magazine design, Web site design, type in motion, and wayfinding graphics

Updated coverage of digital type technology

Customer Reviews:

Typographic Design: Form and Communication.......2007-09-21

I was impressed to be ableto get this textbook as quick as I did. I needed it right away for school and the campus bookstore didn't even have it. I paid a little more but it was convenient for me.

A Text Book?.......2007-05-06

I am very disappointed by this book. We used it as course book in second year type classes and my students were less than thrilled. We'd switched from the Lupton Thinking With Type book. My question is this: Is this meant to be a textbook or a brief history of typography?

The book is full of the sort of language that belongs in academic journals discussing visual culture. It is too sweeping in its coverage. Nor does the text does not relate to the examples in any sensible way. Too often the text discusses issues then refers to an example without explaining how they are connected.

There is much valuable information in this book but it is buried.

My remedy: I would make this typography textbook. I would get rid of the history section or make it very shorter. The first thing you see are ancient stone tablets and hieroglyphics, very off-putting to any student. The type specimens and type technology are unnecessary. The chapter on legibility is, well, awful. Tell me how type works. (Or, I should shut up and write my own type book!) This book is also poorly designed and lacks a design concept. The cover is especially bad.

Review: Typographic Design: Form and Communication. May 2007

4th Edition, Updated for digital font coverage and more.......2007-03-17

Among the things that Gutenberg invented was the whole idea of type. Since then however, there have been literally thousands of type designs developed. Some have been developed for greater readability, some came about so that a greater density of words could be put on a page, some were designed for a logo that would be unique and recognizable around the world. Today the typography world in in a state of flux greater than ever before as new digital fonts are being designed.

This book is the bestselling book in the field and discusses virtually everything there is to know about type, its uses, the effect that different styles have on the mind, the characteristic of new electronic fonts, screen fonts, laser printer fonts and much more. It is a highly graphic book using pictures to clearly illustrate what creative use of fonts can do to a book, an ad, or a web site.

Typographic Design: Form and Communication

Average customer rating:

Fair primer
A must have
Up to date
One of the best
Wow, what a letdown

Typographic Design: Form and Communication
Rob Carter , Ben Day , and Philip B. Meggs
Manufacturer: Wiley
ProductGroup: Book
Binding: Paperback

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ASIN: 0471383414

Book Description

Includes 80 full-color pages addressing the important issue of color in typographic design.
* New case studies showcase design for Web sites, CD-ROMs, and environmental graphics in addition to the existing case studies which detail examples of visual identification systems, book and magazine design, film and video text, and wayfinding graphics, along with outlines for analysis and solutions.
* Revised technology section emphasizes current digital type technology.
* Five new typefaces are included in the type specimens chapter.
* New information is included on legibility and the Internet.

Customer Reviews:

Fair primer.......2007-07-04

I imagine this book working well as a text for an introductory course on typography. Part of that impression comes from the clear need for an instructor to tie the material together and bring it to life with practical exercises.

The format addresses an audience that reasons in visual terms. Each two page spread, sometimes each page presents a complete thought. Illustration demonstrates each of the points made. The first section presents a history in sound-bites, highlighting the history of print and placing it in historical context. Next, about fifteen pages establish the anatomy of a character and typeface, and the words that describe it. Successive chapters describe basic visual hierarchy and composition, page formatting and legibility, technology as of 1993, and samples from typographic curricula at colleges around the US. The last and larger half of the book presents case studies in a few pages each, then nearly 100 pages of type specimens. Each specimen appears in enlarged form, making important details easily visible. Next, the specimen appears in several examples of body text, giving the font's real reading experience at several point sizes and spacings.

This book does a fair job with the basics, and educators may find ideas that will help their own classrooms. Experienced typographers, even students taking their second course, will bottom out quickly. Your experience of this book will depend on how you use it. A good instructor could find it a helpful adjunct, but self-taught students won't get the direction they look for.

-- wiredweird

A must have.......2007-01-02

Definitely a must have. If you are going to own only 3 books on design this should be one of them.

Covers the basics of typography in great detail and then goes on to discuss how it has been implemented through history. Great solid content and great examples, like most of Meggs work.

Up to date.......2006-02-07

This is a great text book for graphic designers to have in their library. It provides a lot of visuals and information designers should be familiarized with.

One of the best.......2004-07-05

I have been a graphic designer for over 20 years. I teach typography at the university level. I learned typography the old-fashioned way: by specifying, setting, and manipulating it by hand. From that background I can confidently state that THE best way to truly understand how type works is through understanding the forms of letters, words, and groups of words.

Students trying to understand typography today have a huge disincentive to slow down and truly study how type works and that is, the speed of the computer. It's easy to go right past the fundamentally subtle nature of letterforms and combinations thereof. You can't understand type at the pace that you can pull down a menu and select a typeface while rushing to get to the more exciting steps of design.

This book is one of the very best for SHOWING what type is really about. Comments about the layout of the book and the size of artwork in it should not dissuade students and instructors; this book will show you what type IS and how it works in design.

Wow, what a letdown.......2003-05-29

This is one of the rare books that my art college actually required me to purchase for a Typography class. The design of this book is poor and very dated. Just take a look at the cover. The first chapter offers a timeline which is interesting in concept--it features a brief history of lettering and type, and adds images of other significant events happening at the same time. But the timeline design forces you to jump back and forth from images to text and the grid layout forces the image placement to be so inconsistent that you give up trying to find the corresponding text. The rest of the book provides interesting and useful information for the type neophyte, but again, its WAY too dated to be a required textbook. I'm sorry I bought this book.

Typographic Design: Form and Communication. (Book Reviews).: An article from: Technical Communication

Average customer rating:

Typographic Design: Form and Communication. (Book Reviews).: An article from: Technical Communication
Rebecca C. Hall
Manufacturer: Society for Technical Communication
ProductGroup: Book
Binding: Digital

Book Description

This digital document is an article from Technical Communication, published by Society for Technical Communication on May 1, 2003. The length of the article is 1047 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Typographic Design: Form and Communication. (Book Reviews).
Author: Rebecca C. Hall
Publication: Technical Communication (Refereed)
Date: May 1, 2003
Publisher: Society for Technical Communication
Volume: 50 Issue: 2 Page: 273(3)

Distributed by Thomson Gale

Typographic Specimens: The Great Typefaces with Typographic Design: Form and Communication 4th Edition Set

Average customer rating:

Typographic Specimens: The Great Typefaces with Typographic Design: Form and Communication 4th Edition Set
Philip B. Meggs
Manufacturer: John Wiley & Sons
ProductGroup: Book
Binding: Paperback

Book Description

An accessible monograph on the work of David Seymour (1911-56), the Polish-born American photojournalist, who used his camera to record the political upheavals and social change of the 1930s. Known by his pseudonym, Chim, Seymour was a practitioner of concerned photography and his images provide an eloquent testimony to the strength and vulnerability of humankind. He became known for his sensitive documentation of war and its devastating effects on its victims, especially children, and his documentation of the Spanish Civil War established him as one of history's finest photojournalists.

Average customer rating:

Chim 1911-1956.
David. Seymour
Manufacturer: Grossman Publishers
ProductGroup: Book
Binding: Hardcover
ASIN: B000UWV0H0

David Seymour--"Chim", 1911-1956 (ICP library of photographers ; v. 3)

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David Seymour--"Chim", 1911-1956 (ICP library of photographers ; v. 3)
David Seymour
Manufacturer: Studio Vista
ProductGroup: Book
Binding: Unknown Binding

General | Photography | Arts & Photography | Subjects | Books

David Seymour, "Chim", 1911-1956 (ICP Library of Photographers)

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David Seymour, "Chim", 1911-1956 (ICP Library of Photographers)
Henri (and others) Cartier-Bresson
Manufacturer: Grossman
ProductGroup: Book
Binding: Hardcover

Average customer rating:

David Seymour-""Chim"" 1911-1956
Cornell (Edt) Capa
Manufacturer: GROSSMAN PUBLISHERS
ProductGroup: Book
Binding: Hardcover

Customer Reviews:

Rough, raw, and fun. Still waiting for the movie........2006-10-12

I saw this book a long time ago but didn't actually pick up a copy of this graphic novel until recently at a second hand shop. I was drawn to the fact that it didn't look like any other indie graphic novels out there. It doesn't stick to any one style visually, but the ideas are as clever as anything I've seen in TV comedy shows of recent years. The humor goes from dry to very over the top and the story's surreal and stream of consciousness, to says the least. There are some lewd jokes and swearing, but the focus is on the bizarre menagerie of characters and their misadventures. There's a walking grape, a cherry headed woman, a big buff alien metrosexual type guy, and a high strung earthworm. Some of the story falls into parody, but most is original. There are some misspellings, but it appears that the creators of this book weren't working with a big publisher. In some places, the artwork and layout are weak, but again, it's no worse than any other independent cartoonists whose work I've seen in recent years. I met the author/artists at a convention way back in 2002, and they said they were working on a sequel. Either they're still working or sales were too poor, but I still haven't seen a second book. That's too bad. SG was a great beginning effort from some strange talents. It would also make a great CG movie for grown ups, in my opinion.

Average customer rating:

Do you like lists?

Funny Funny Funny

I've never laughed so hard!

Not bad, not great

Run away! Don't buy this book!

For the Love of Cheese
Might Magazine editors
Manufacturer: Berkley Trade
ProductGroup: Book
Binding: Paperback

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A Heartbreaking Work of Staggering Genius

ASIN: 1572971533

Customer Reviews:

Do you like lists?.......2004-03-02

Two things pointed me towards this purchase: 1) The Might Magazine people were involved, and 2) it was very, very cheap used. This book doesn't really have much to offer outside of a collection of occasionally funny lists. If you need something light for your coffee table (or bathroom [how cheesy would that be?!?!?!? {and how cheesy is unnecessary punctuation?!?!?!?}]) and you don't care to break the bank, I suppose this would suit your needs.

Funny Funny Funny.......2000-02-19

Buy this book! Do it now, before it goes out of print. This funny little book captures the joy that was Might Magazine. You will want to read it aloud to all your friends. They might get annoyed but they will laugh. Buy it now. Go ahead click click...

I've never laughed so hard!.......1998-12-29

For those who didn't enjoy this book, I have no answer. I guess it is not for everyone. I never saw the original cheese edition of Might Magazine, and now I wish I had. This book is so funny, so hilarious that I cried with howling laughter flipping through it. There are all sorts of categories (going out on a date cheese, girl cheese, boy cheese, work cheese, hip hop cheese, rock cheese, etc, etc.) and subsequent lists of all things inherently cheesy in those categories. I don't know what else to say except that this book is a treasure in my collection and a great conversation piece!

Not bad, not great.......1998-11-12

Basically, the Cheese issue of Might Magazine was a true work of genius; this book is a classic example of what happens when a good idea is extended into an overlong work. (See also: 'It's Pat', the movie.) However, the authors are deserving of your money - why not go ahead and buy it? And while you're at it, why not check out 'Shiny Adidas Tracksuits and the Death of Camp' by the same authors?

Run away! Don't buy this book!.......1998-08-23

Although the topic and the attitude are compelling, the execution is boring, dated the moment it was published, and totally without originality. It just pages and pages of lists that are without humour. Well-intentioned crap. I wish I hadn't paid for this book.

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I hope Miss Scapperotta will come out with a third book soon

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I hope Miss Scapperotta will come out with a third book soon.......2003-04-03

The title intrigued me, then the characters drew me in to this fantastic page-turner of a book. I found myself identifying with aspects of each character because they are all so real and human. Miss Scaperrotta is a gifted writer and I look forward to reading evey book she ever writes, which I hope will be many.

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