Packaging Makeovers: Graphic Redesign for Market Change

Book Description

This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project.

Our society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design so business people and designers can choose the right strategy for their products and audiences.

Average customer rating:
Packaging Makeover: Graphic Redesign for Market Change
Stacey King Gordon
Manufacturer: Rockport
ProductGroup: Book
Binding: Paperback

General | Instructional & How-To | Arts & Photography | Subjects | Books
General | Commercial | Graphic Design | Design & Decorative Arts | Arts & Photography | Subjects | Books
General | Graphic Arts | Graphic Design | Design & Decorative Arts | Arts & Photography | Subjects | Books
General | Arts & Photography | Subjects | Books
Similar Items:

Little Book of Big Packaging Ideas

1,000 Type Treatments: From Script to Serif, Letterforms Used to Perfection

LogoLounge 3: 2,000 International Identities by Leading Designers

ASIN: 159253399X

Book Description

New in Paperback

Whether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly.

This book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project.

Tracks the makeover transformation using before, during, and after photos
Features color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to execution
Offers dozens of package redesigns from food to cosmetics to entertainment
The only book of its kind that focuses on redesigns

Average customer rating:
The George Bell School: Students, friends, influences
Mary Eagle
Manufacturer: Resolution Press
ProductGroup: Book
Binding: Unknown Binding

General | Instructional & How-To | Arts & Photography | Subjects | Books
ASIN: 0908180055

Book Description

Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.

Customer Reviews:

Calculations are only as good as your numbers.......2007-08-03

Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.

Pants on fire?.......2007-07-19

Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.

Accepted History & Chronology Must Be Changed. .......2007-04-09

There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.

For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.

Very Interesting.......2007-03-07

It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.

History as Science Fiction.......2007-01-10

Anatoly Fomenko has written a very intriguing book, full of pictures, charts, and computer 'proof' of his thesis: backwards of AD900 we don't really know what happened or when. Between AD900 and AD1600 there is more certainty, but there is still a lot of fuzzy ground, and things don't get reliable until we get past the 1600's where the printing press made it very difficult for the perpetrators of this timeline manipulation to change anything that had been committed to print. The Dark Ages did not happen. Books were burned for a reason. One organization has doubled the actual length of its existence by expanding the real chronology. Read why.

I had always wondered why Christ died about AD33 and yet men waited until the 11th century to form the Knights Templar, the Cathars, etc and go after the Holy Land by force. Why the 1000 year gap? Turns out there wasn't more than a 10-12 year gap and he proves it using astronomy. This also implies that the planet is not as old as we have been told, and current Christian and other creationist scientists are already championing that idea without being aware of Fomenko's book. The two groups, creationist scientists and the Russian mathematical analysts corroborate each other. Fascinating.

Of course, all this flies in the face of what we have been told traditionally is the 'proper' chronology of western civilization, and most readers will experience 'cognitive dissonance' in reading this book. It means that our history going backwards from AD1600 becomes progressively more incorrect and unreliable until it cannot be trusted at all... in the space of 700-800 years.

Naturally, the curious, open-minded reader will want to know WHO did this, WHY, and did any of the events we think of as really ancient ever happen?
Dr. Fomenko is a respected scientist/mathematician at Moscow State University who has already answered these questions to the satisfaction of his initially skeptical colleagues. Most of them are now believers, a few still refuse to believe (the usual diehards), and of course the western press has ignored Fomenko's work -- for obvious reasons when you read the book. The ones who perpetrated this chronology ruse have a lot to answer for. They are still with us. That's why this book is a well-kept secret.

I gave the book a 4-star rating because I was unable to check out some of his claims; those I checked were as he said. But if even 1/3 of his claims are true, this punches a big hole in what we think is our history, the meaning of western civilization, our educational process (for repeating the ruse as gospel), and the trustworthiness of the organization that perpetrated this ruse, well-intentioned or not.

This book relates to current research into a Young Earth paradigm, to John Keel's discoveries about our planet, and Fr Malachi Martin's insights (in his now out-of-print books). We are indeed sheep who are manipulated and kept ignorant -- for a reason. While knowing what these men have to say may be the "booby prize" (as in: 'what can you do with this knowledge?'), it will provide interesting reading. Didn't someone say: "...and the Truth will set you free."?? For you to judge if this book contains the truth.

Book Description

The wide gamut of films that turn us on, as judged by the most distinguished group of movie critics in America

National Society of Film Critics dares to go where few mainstream critics have gone before-to the heart of what gets the colored lights going, as they say in A Streetcar Named Desire. Here is their take on the films that quicken their (and our) pulses-an enterprise both risky and risque, an entertaining overview of the most arousing films Hollywood has every produced. But make no mistake about it: This isn't a collection of esoteric "critic's choice" movies. The films reflect individual taste, rubbing against the grain of popular wisdom. And, because of the personal nature of the erotic forces at play, these essays will reveal more about the individual critics than perhaps they have revealed thus far to their readers.

The Society is a world-renowned, marquee-name organization embracing some of America's most distinguished critics, more than forty writers who have followings nationally as well as devoted local constituencies in such major cities as New York, Chicago, Los Angeles, Boston, Philadelphia, Atlanta, and Minneapolis. Yes, The X List will have something for every lover of film-and for every lover.

Average customer rating:
X LIST : THE NATIONAL SOCIETY OF FILM CRITICS' GUIDE TO THE MOVIES THAT TURN US ON
JAMIE (EDT) BERNARD
Manufacturer: Da Capo Press
ProductGroup: Book
Binding: Paperback
ASIN: B000OT0OJE

Book Description

* Every major singer from Frank Sinatra to Christina Aguilera * Every major composer from Irving Berlin to Stephen Sondheim * Every major song from a century of favorites * Every major musician and lyricist * Every major styling from blues, jazz, and country to folk, big band, and rock and roll * The most recorded songs of all time * A guide to understanding the "standard" lingo * The evolution of popular music from Tin Pan Alley to contemporary musical theater, and more

Download Description

Customer Reviews:

If you like this one.......2005-02-27

Interested in the Great American Songbook? Look up the book: The Great American Songbook: Stories Behind the Standards, by Chuck Denison and Dunccan Schiedt !

Fine introductory overview and defense.......2002-05-29

The fact that this brief and accessible but highly intelligent survey and defense of American Popular Song comes from an unlikely source (most of us think of Max Morath as a ragtime performer and spokesperson) probably increases its value. Morath lays it on line--American popular standards constitute a body of classic, timeless musical literature composed between 1920 and 1960, songs that outshine anything that has been written since or will be in the foreseeable future.

The author defends his position persuasively, drawing a distinction between those performers who interpreted a shared musical literature vs. today's performers who compose and produce their own material. He also explains how the theatrical contexts of songs from the so-called "Golden Era" led to material of uncommon craft, lyricism, depth and dramatic urgency. Finally, the author makes it clear that the longevity of the songs owes as much to the performers as to the composers or original contexts. From Frank Sinatra and Ella Fitzgerald to Duke Ellington and Miles Davis, Morath touches on virtually all the bases essential to understanding the art of American Popular Song and the lasting appeal of the "standards."

Morath's book is a "fast read" and not especially useful as a reference work for anyone who knows the field. The most informative, fascinating, and revealing account about American popular songs and their composers is still Gerald Mast's "Can't Help Singin'," a largely unheralded work that easily outpaces the field.

Musical Curiosity Satisfied!.......2002-03-09

There is no one better qualified to write about this tuneful subject than Max Morath, whose musical interests obviously range far beyond the ragtime that made him famous. The subject matter is the "Standard" songs that have defied the laws of popular music gravity. Instead of fading from view in a few weeks, these songs have remained in the public mind long after other tunes have been forgotten. Mr. Morath describes the songs, the composers, and the historical setting surrounding the music that has impacted the lives and loves of more than one generation, an influence that lives on yet today. A thorough treatment of a delightful topic.

Amazon.com

This book opens with an introduction to the game, follows up with instruction on advanced play, and ends with valuable information for those preparing for tournament-level competition. But there's far more to this tome than the how-to material. It's also a reference manual with such valuable information as a list of crucial but uncommon two-letter words (do you know what a "Li" is?) and a number of words that require a Q but no U. Exercise puzzles are included so you can practice what you learn.

Book Description

For both the beginner and the seasoned pro, this how-to book from the National Scrabble Association offers all the keys to better play:

Basic board strategies for surefire results
Turn the enemy -- Q -- into your best friend: a winner's list of Q words with and without U
Master the terrific "twos" -- a complete list of two-letter words that can boost your scoring average by thirty to forty points
Maximize your score with bonus squares and parallel play -- including triple triples, the pinnacle of SCRABBLE scoring success
Make more seven-letter plays -- and earn a fifty-point bonus
Secrets to getting better tiles
How to get your words' worth with high-point tiles J, X, and Z
Words with no vowels
How the world's greatest players win -- twenty-eight examples of outstanding SCRABBLE play

Featuring a rare interview with the SCRABBLE game inventor, the late Alfred Mosher Butts, this extensively illustrated guidebook covers all facets of the game and worldwide SCRABBLE culture, including the clubs, tournaments, champions and rules, and playing SCRABBLE with children, plus a complete history of the game.

Visit the Naiton Scrabble Association Web site: www.scrabble-assoc.com

Customer Reviews:

Official scrabble dictionary.......2007-09-08

I was very pleased with my purchase of the above mentioned book. Fast shipping and well packaged.

GOOD BUT OUT OF DATE.......2007-03-31

The authors need to update this work. It still uses the words contained in OSWD 3. Anyone playing with a OSWD 4 knows that words like "Qi" and "Ki" are permissable and this edition of EVERYTHING SCRABBLE doesn't take that into account, so anyone using this version will be at a great disadvantage.

it's ok.......2007-01-13

the book is ok, if you're a big scrabble fan, it's not horrible, but the most i got out of it was a list of 2 letter words. one would probably be better off spending the money on the scrabble dictionary instead.

Very Useful Scrabble Book.......2006-08-11

*****
This is a book all about Scrabble; it is ideal for people familiar with the game who want to improve their playing. It is not an introductory book to Scrabble at all. I have been playing Scrabble for over 30 years at about the same level (not tournament play, just a few times a year with friends) and found it very, very helpful for me, giving me concrete ways to go about improving my score. The cover promises new ways to improve your game instantly, and the book delivers on this promise, detailing strategies and ways of deciding things like when to exchange your letters, how to best use "S"s and blanks, and how and why you should study and know two letter words.

There are many helpful suggestions that can improve your score with study, like word lists to memorize over time, and exercises to improve your abiity to see words from the letters in your rack. Other topics covered include how to make bingos, how to maximize your use of high-scoring letters and board hot spots, how to play on an open board and a closed board, how to end the game well, how to use the letter "Q", Scrabble for children, and using or not using "phoney" words. Scrabble history and tournament play are also covered. Amusing Scrabble anecdotes are told in another chapter.

The strategies for score improvement usually have practice exercises with answers so that you can practically see how to implement the strategies.

The cover says that this book is "The Only Book Authorized by the National Scrabble Association" and I believe it. It's a great book. I think that older teens who love Scrabble would enjoy it, but younger children and complete novices to Scrabble should probably get some experience under their belt before they'd really enjoy and/or understand it. Highly recommended.
*****

A very useful instruction manual and a pleasure to read.......2006-06-26

Imagine that you are playing in the 1993 World Scrabble championship. The normal rules have been adjusted so that if one incorrectly challenges an opponent's word, there is no penalty. You are to play and it is the first move of the game. And your seven letters are AGORRTT. What do you do?

Well, isn't it obvious? You play GARROT. Given the rules, your opponent will almost surely challenge. You know that GARROT is not in the Official Scrabble Players Dictionary. Your word will come off the board. Your opponent may be suspicious, but will almost surely play some sort of word. And your opponent may suspect that an E is not a good letter to play, but there are still good odds that you will see a word with an E in it. And then you'll get your 50-point bingo bonus with GARROTTE.

Actually, it wasn't at all obvious. Maybe it was clever. But don't be so sure. In that tournament, the Chambers English dictionary was used as a word source. After the challenge, the judge simply told the player that GARROT was acceptable.

Okay, here is a simpler and more practical example. Again, you are to play the first move of the game. And your rack is AAADERW. What now? AWARD? WADER? Neither? Actually, AWARD is better than WADER even though it scores less. But AWA (that's really a word!) turns out to be best of all, as it leaves you with ADER, creating serious chances for you to bingo.

Of course, this isn't all this book has to offer. It truly teaches the novice how to play Scrabble. The book drills us on the "96 acceptable two-letter words." Of them, perhaps the favorite of many Scrabble players is KA, because it forms so many three-letter words. By the way, do be careful. Since this book came out, there is a new fourth edition of the Official Scrabble Players Dictionary. There are more than 96 such words now!

From this book, we also learn to keep rearranging one's tiles on the rack. That makes it far easier to see words than mere staring at the rack! And we also learn to separate out popular beginnings of words, such as CON, EM, EN, EX, FORE, HAND, HEAD, IM, IN, ISO, MID, MIS, NON, OUT, OVER, POST, PRE, RE, SEA, SUB, and UN. As well as popular endings of words, such as ABLE, ATE, ED, EE, ENCE, ENT, ER, EST, FORM, FUL, GHT, GRAM, IA, IAL, IC, ICAL, IER, IES, IEST, IFY, ING, ISH, and TION.

We then are drilled on the two-to-make-three letter words and the three-to-make-four letter words. On words with J, Q, X, or Z. We are taught the ten Q-no-U words: QAID, QANAT, QAT, QINDAR, QINTAR, SHEQEL, TRANQ, QOPH, QWERTY, and FAQIR. Once again, we're not taught some new ones, such as QABALA, QABALAH, QADI, QI (two letters, to boot!), and QIVIUT (which is in the original 1978 edition of the Official Scrabble Players dictionary). We learn lists of UN and RE words, partially to enable us to challenge the most popular "phoneys." We are shown the importance of tracking tiles, so that one can play the endgame well. And much, much more.

I highly recommend this book to all Scrabble players.

The Amazing Illustrated Word Game Memory Books Vol. I, Set I: The Central Seven Six-Letter Stems: INEAST, RNEAST, IREAST, INRAST, INERST, INEART and INEASR

Average customer rating:

The Amazing Illustrated Word Game Memory Books Vol. I, Set I: The Central Seven Six-Letter Stems: INEAST, RNEAST, IREAST, INRAST, INERST, INEART and INEASR
Frank, H Gaertner
Manufacturer: AuthorHouse
ProductGroup: Book
Binding: Paperback

General | Puzzles & Games | Entertainment | Subjects | Books

Word Games | Puzzles & Games | Entertainment | Subjects | Books
ASIN: 1425945082

Book Description

If ever you have been humiliated playing word games, wondered how some players seem to pull seven-letter words out of a hat, questioned what your favorite game words meant, or simply could use a humorous, mentally stimulating way to rapidly recall key bonus words, then The Amazing Illustrated Word Game Memory Book is for you. This volume organizes letters in groups of six, the so-called six-letter stems, according to those most likely to lead to seven-letter bonus-scoring words. The letters of my central seven six-letter stems; INEAST, RNEAST, IREAST, INRAST, INERST, INEART and INEASR, are ones that are highly likely to show up in scrambled array in a word-game-seven-letter hand, and are the ones most likely to generate seven-letter bonus words. For example, add any letter, except J, Q or Y, to INEAST and one or more of the seven-letter words in the official word-game lexicon show up, but of course you have to know them and quickly unscramble them to be able to use them. In this volume these words are mentally filed for instantaneous recall through the use of coded, dramatically humorous stories and pictures. Active participation on the part of the reader in the form of reading, reciting, writing and coloring is used to trigger memory traces in both the right and left-brain. Mental visualization of pictures is used to reinforce photographic memory. And the humorous, dramatic or sometimes politically incorrect stories that go with the pictures are used to reinforce emotional memory traces. In addition the stories and the seven-letter words that go with the stories are organized according to an alphanumeric code that helps create a mental filing cabinet for rapid retrieval of the words in question. A method of play that will further increase the chances of forming bonus-scoring game-words is also given.

Average customer rating:

Everything Scrabble

Manufacturer: Pocket Books
ProductGroup: Book
Binding: Hardcover
ASIN: 0739422294

Product Description

Updated and Revised edition. For beginners and pros alike. The only book authorized by the National Scrabble Association.

Everything Scrabble, Updated and Revised

Average customer rating:

Everything Scrabble, Updated and Revised
Joe and Williams, John D. Jr. Edley
Manufacturer: Pocket Books
ProductGroup: Book
Binding: Paperback
ASIN: B000Q6XP82

Everything Scrabble: The Definitive Book on Scrabble

Average customer rating:

Everything Scrabble: The Definitive Book on Scrabble

Manufacturer: Pocket Books
ProductGroup: Book
Binding: Paperback
ASIN: B000H28D00

Scrabble A to Z: Everything You Need to Spell Your Way to Victory

Average customer rating:

Scrabble A to Z: Everything You Need to Spell Your Way to Victory
John D. Williams , and Joe Edley
Manufacturer: Ballantine Books
ProductGroup: Book
Binding: Paperback

General | Puzzles & Games | Entertainment | Subjects | Books

Word Games | Puzzles & Games | Entertainment | Subjects | Books
ASIN: 0345481194
Release Date: 2007-06-26

Average customer rating:

EVERYTHING SCRABBLE

Manufacturer: Pocket Books
ProductGroup: Book
Binding: Paperback
ASIN: B000H2Q1FO

Average customer rating:
Trivial Pursuit TV Edition Quiz Book
Anonymous
Manufacturer: Boxtree
ProductGroup: Book
Binding: Paperback
ASIN: B000QR95YE

Average customer rating:
Trivial Pursuits - TV (Trivia)

Manufacturer: Parragon Plus
ProductGroup: Book
Binding: Paperback

Trivia | Puzzles & Games | Entertainment | Subjects | Books
ASIN: 0752511823

Books:

Books Index

Books Home

Recommended Books