Book Description
A successful international artist offers a no-holds-barred approach to making it in the arts and selling your work.
"This profound, funny book, full of hard truths and smart advice, is must reading for artists. Read it and you just might transform your life and jolt your art career awake! Are you ready for some high voltage inspiration? Then come listen to the master's voice."
—Eric Maisel, A Life in the Arts
"The best bunch of advice I've ever seen for someone who is serious about this crazy addiction called art."
—Barnaby Conrad, artist and best-selling author.
Customer Reviews:
(a comprehensable) Mark Leyner meets the How To Book .......2007-01-26
This book is a nice break from the popular "list of resources" type of book available to artists seeking career clarity. The author is actually a very skilled writer and is quite funny and creative in his meandering tale of how he became uber-wealthy making art. The book tells you specifically the critical elements necessary to create hype and sell your work. The ultimate path that this artist takes would be difficult to recreate for most. But by reading this book you should get some bright ideas of your own. It was a fun read.
For the serious artist.......2001-11-11
That want to be able to sell their work. Innis lays down a lot of information, and he has some strong opinions. While you might not agree with all he has to say, he offers straight forward advice and no holds barred points of fact.
Besides all that, it is just an interesting book to read and fun too. He offers some tips on how not to be a "pigeon" (fat lazy birds that beg and simply follow the crowd) that are just good advice and can be applied to endeavors other than painting. His writing is humorous and often blasts certain types of thinking and institutions.
He gives advice on what kind of materials he feels are best, plus tips on how to arrange certain things in you life to be able to paint.
His plan on how to launch your career is straight forward, simple to understand and seems very realistic. The hard part is the work. This is no "pie in the sky" method, Innis insists that a painter have 2 or 3 hundred paintings under their belt before presenting work to the buying public. He wants the artist to be a good draftsman before trying to paint. He wants the artist to use a professional writer and a professional photographer to create a catalog of work. He doesn't offer any "secret" tricks here, just a solid method to becoming a professional well paid artist.
The one area of disagreement I have is that he is a little to emphatic when it comes to certain materials. He advocates using acrylics on inexpensive canvas with large brushes. While that is fine for many types of work, it simply doesn't cut it with others such as the seascapes I tend to paint. I use fine linen (yes it is 200 bucks a roll but it feels so nice) and I use expensive oil paints (the colors and the strengths of pigments make it worth it). I also use many small brushes for detail work. But these differences don't really effect the reading of the book, he just gives his reasons why he uses and prefers the types of materials he uses. He does make a really good point about staying away from watercolor and I have to agree 100 per cent on this.
All in all, for any one that is seriously considering trying to launch a career in painting, a career --not a weekend at the park selling 25 dollar paintings-- then this book is a must read and I highly recommend it.
Crusty but tasty.......2001-05-25
One of those gotta-have books for the artist. I laughed my way silly as I read through this book and pestered my friends with quotes from it for months! Unless you're married to an abstract expressionist who makes their living with grant money, you'll think it's funny and right-on too. He's sarcastic, biting and not a little cranky when it comes to Academic, Museum and Gallery commentaries. But hey - my experience as an artist has been pretty much the same, so I can't fault him for tellin' it like it is. And he does it with buckets of humor.
I guess you would call Joe a modern impressionist painter - if you want a classification for him. So he comes from a realist point of view rather than an abstract one. However, Joe is certainly not anti-abstract, he's just anti-pretensiousness (I made that word up I think?). Joe's been there and done that. He spills his guts and lets us know what works and what doesn't on the way to becoming a well-known and successful artist. I have no doubt, if you have talent and the guts to follow his program you can make a very nice living as an artist.
Highly recommended.
Average customer rating:
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Draw 50 Creepy Crawlies
Lee J. Ames
Manufacturer: Doubleday
ProductGroup: Book
Binding: Hardcover
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ASIN: 0385411898
Release Date: 1991-05-01 |
Customer Reviews:
My 5 year old loves it.......2005-02-12
My 5 year old son, who shows no particular artistic talent, enjoyed this book because he loves bugs. Even though this book is designed for older kids, he did a fair job drawing the crawlies. I uploaded two of his best work above. He gets no adult help.
Average customer rating:
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Draw 50 Insects (Draw 50)
Lee J. Ames , and
Tony D'Adamo
Manufacturer: Kingfisher Books Ltd
ProductGroup: Book
Binding: Paperback
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ASIN: 0753403935 |
Average customer rating:
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The Horse: Photographic Images, 1839 to the Present
Gerald Lang ,
Lee Marks , and
Elizabeth Atwood Lawrence
Manufacturer: Harry N Abrams
ProductGroup: Book
Binding: Hardcover
Collections, Catalogues & Exhibitions
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ASIN: 0810934078 |
Book Description
The good news: you won’t stop laughing. The bad news: Every word is true.
Profiling fifty of the most disgusting, painful, life-threatening and otherwise icky diseases, this remarkable book is the perfect treat for the closet temperature-taker, speed-dialing doctor stalker, or tissue-wielding virus-phobe in all of us. Each disease is fully documented, including a checklist of symptoms, an overview, treatment, prognosis, and—for the rare cases in which the reader is not yet infected—notes on prevention. With fascinating, sickeningly accurate text written by a member of the editorial staff in the Infectious Disease Department of Elsevier, The Hypochondriac’s Pocket Guide to Horrible Diseases You Probably Already Have is capable of startling even the most health-confident into fanatical hand washing.
Customer Reviews:
The Hypochondriac"s Pocket Guide to Horrible Diseases You Probably Already ave.......2007-09-01
This is the FUNNIEST book you'll ever read. Hands down. Fast delivery with good packaging (bubble wrap) for protection.
A hypochondriac's nightmare........2007-08-28
This book was funny. All the diseases shown are some of the worst diseases anyone could ever imagine. You won't even want to shake hands with someone after reading about Bejel. *ew*
At last! The perfect gift for the man (or woman) who thinks they have everything. .......2007-05-24
If you have the nerve, and are into perverse entertainment, this is the book for you -- or someone who will appreciate midnight black humor with a glossy blue sheen. We're talking forty-five horrifying ways that Nature is out to get you, with plenty of gruesome details on how she will succeed, and the pitiful or nonexistent steps you can take to protect yourself.
The writing is excellent. The author has a way with words, content aside. It really takes talent to make me laugh out loud, all the way through a book, especially when what I'm reading is also giving me cold sweats and an irregular heartbeat. I couldn't put the book down, and now I'm afraid to move or breathe. Other people have to get their thrills on mountain tops -- me, I can sit right here, white knuckled, waiting for unspeakable dangers to come to me. I am now regarding my cats and coworkers with suspicion -- no, outright terror.
Three days ago, I had no trouble making the leap from tiny flickering pain in my head to malignant brain tumor. Now I look at that self-diagnosis as a sign of childlike innocence. Do you have any idea how many truly unspeakable, debilitating, and deadly diseases start out with a simple rash or swelling? Numbness, coughing, itching, of course headaches, the list of innocuous symptoms is comprehensive, and all symptoms seem to lead to blindness and loss of body parts.
I find the ailment Fibrodysplasia Ossificans Progressiva, where your immune system decides to replace your sore muscles with bone, particularly insidious, although I feel better about not going to the gym now. Another favorite: Fatal Familial Insomnia, in which you never sleep again. (It's now 2 a.m. -- I'm feeling perky, and worried.) Furious Rabies, Norwegian Scabies, very bad. And let's not ignore good old pinworms, which 1 in 10 of us have at this minute and everyone has a 50/50 shot at getting at some point before they die (probably not from pinworms, which, by the way, are IN your butt and come out at night to lay their eggs ON your butt. Remember that time you scratched your itchy butt? Yuh huh. Trust me, the least of your worries. You want to be focusing on Scleroderma, in which your skin and organs slowly harden and you begin to resemble a statue, or Myasis, in which maggots crawl around beneath your skin. If you're lucky you'll get off with Chronic Idiopathic Diarrhea or Cyclic Vomiting Syndrome. Both of which sound marginally better than the Mycobacteriosis I could get from changing the water in my fishbowl, or Bacillary Angiomatosis (cat scratch fever).
Giving this book to a full-blown hypochondriac is what passive aggressive behavior is all about. Or, you just think your mom will really get a kick out of it.
an awesome book.......2007-05-16
This book is one of the funniest but factual things I have ever read! I loved it. Also read The Paranoid's guide to mental disorders you can just feel coming on.
Uproariously Funny...Unless, of course, you actually suffer from one of these diseases.......2007-02-26
First off, this is not a book for the faint of heart. It is, however, the perfect read for those with an off-the-wall sense of humor.
Mr. DiClaudio has compiled a list of forty-five of the most outlandish, obscure, and downright nasty diseases that you're likely to ever run across. Hopefully, on second thought, you'll never run across any of them, but in case you do, if you've read this book you'll at least be prepared for the horrid and totally disgusting ways with which you will suffer.
The diseases are broken up into categories, including Autoimmune, Bacterial, Genetic & Neurological, Idiopathic, Parasitic, Toxic & Fungal, and Viral & Prionic.
Although I found myself laughing hysterically at some of Mr. DiClaudio's observations, I sincerely hope to never find myself on the receiving end of these diseases. And, truth be told, I can't decide if I'd rather have worms living on my eyeball, having my flesh begin to decay while I'm still alive, or suffering from fatal familial insomnia (in which case, I'll never sleep again, and will probably spend my final waking hours wishing I had a disease as simple as worms living on my eyeball or having my flesh decay while I'm still alive).
Overall, a great way to spend a couple of hours. However, if you suspect you suffer from any of these forty-five diseases, you might want to actually see a doctor.
Book Description
Two idealistic scientists unwittingly developing the deadliest virus the world has ever known...A family making desperate choices as they struggle to survive the Infection's initial outbreak...A lone gunslinging survivor battling the Infected in a decimated London...Four original tales chronicling the greatest horror humanity has ever faced come together in a bloody conclusion as terrifying as the Rage Virus itself.
Written by horror master Steve Niles (creator of the classic 30 Days of Night) and illustrated by three of the most terrifyingly talented illustrators working in comics today, 28 Days Later: The Aftermath begins before the hit movie—and ends with a shocking revelation that leads into the events of the sequel, 28 Weeks Later.
Customer Reviews:
3 1/2 stars.......2007-09-03
I really hate only being able to give this comic three and a half stars, I really do. One reason is that I'm a big fan of both the 28 Days Later movie and Steve Niles, but another was that this had so much potential and promise that it hurts to not be able to score it perfectly. I'm not going to rehash the plots of the four stories, since that's been done in most of the other reviews. Character development is in the low, which is ok I guess since I didn't like any of these characters enough to care that much, aside from the brother/sister. The art in most of the stories is a little too cartoonish for me, but act three had great art, scratchier and darker than the others, which is great because it reminded me of Ben Templesmith a little bit, and I'm a fiend for Ben Templesmith. The dialog is huge, though, making this book a very quick read, and some of the pages where the text is near the spine gets hidden by the fold (at least my copy). Some of the story points are a little confusing, such as how a person who committed suicide in the first act managed to survive it in the third act. But, overall, if you were a fan of the movie why not buy this? It's a decent quick read, and some of the art is really great. Just don't expect anything revolutionary, like Steve Niles's '30 Days of Night'. Take it for what it is- something to add on to the 28 Days Later mythology. You might, however, laugh when it's discovered why the Infected know who is and isn't. I did.
great book.,.. so so ending.......2007-08-07
first off the art and writing in this one is very well done. the story moves fast and was quite fun to read... my only problem was that it ended to abruptly. the story is about a disease and a government cover-up. if you are a fan of steve niles you will like this one.
Disappointingly lame.......2007-07-27
Supposedly a brigde between Danny Boyle's surprisingly great film 28 Days Later, and the recent sequel 28 Weeks Later; 28 Days Later: The Aftermath is a collection of short stories revolving around the original outbreak from the first film. Scripted by horror comic maestro Steve Niles (30 Days of Night), 28 Days Later: The Aftermath throws such things as character development and suspense out the window, and instead piles on the gore. While this isn't necessarily a bad thing for some, the action is so incoherent, and the stories overall themselves just aren't very compelling. Personally, I've always felt that Niles has been overrated as a comic writer, as all his recent works have suffered from the same flaws: promising story with little delivery. The art here is pretty good though, with enough blood and gore to satisfy the most gore hungry comic readers. That aside though, 28 Days Later: The Aftermath can't touch either film in terms of quality, and as a movie tie-in, it fails as well.
Great stories, but too short.......2007-05-21
First off, I loved the styles of the art work. The stories were great, and it was awesome how they all connected, but they left a bitter-sweet taste in my mouth... Why were they so short? While they left you hanging just enough to use your own imagination (sometimes that's just fun.), it was a little disappointing. However, being the fan that I am of the story, I would still highly recommend picking up a used copy.
Days to Aftermath to Weeks.......2007-05-15
A fan of Danny Boyle, Cillian Murphy and co after seeing the first movie, was interested in finding out more about the background to the story and heard about the graphic novel. It's a gorgeous piece of work. Appreciated each of the 4 different, but related stories that it's made of, each adding layers of depth to the stories told by the 2 movies. Still trying to figure out which of the 4 I liked best. I'm definitely interested in seeing Niles' work interpreted on the big screen with 30 Days of Night and Criminal Macabre being developed. Also, I just saw 28 Weeks Later and loved it!
Average customer rating:
- Amazing Book and Movie
- Good movie, but basically this is Day of the Triffids
- Great debut
- I'm confused
- Well All Hope Is Gone
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28 Days Later (Faber and Faber Screenplays)
Alex Garland
Manufacturer: Faber & Faber
ProductGroup: Book
Binding: Paperback
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28 Days Later: The Aftermath
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ASIN: 0571216536 |
Book Description
In this latest film from director Danny Boyle, a massive epidemic has swept the world, leaving in its wake a host of rabid humans seething with hatred and bent on destroying anyone untouched by the disease. Four seemingly unaffected people—a young man, a young woman, a father, and his daughter—flee London through an apocalyptic landscape as they try to reach the coast, beset along the way by attacks of “Infected” at every turn. When they arrive at an isolated house in the country, inhabited by a small group of soldiers, they think they have found a haven from the violence outside. But they soon find they’ve jumped from the frying pan into the fire.
Customer Reviews:
Amazing Book and Movie.......2004-03-19
What do you do when all hope is gone, and a deadly plague has crippled humanity, law, and order. This is the question you will be left with, and come to think of it the threat of a deadly plague isn't so far fetched is it? look at mad cow, sars, bird flue, just to name a few, it's real people the question isn't if anymore it's when.
Good movie, but basically this is Day of the Triffids.......2003-12-23
Someone wrote that this is a rip-off of Richard Matheson's "I am Legend". But I couldn't help thinking of the novel "The Day of the Triffids". "28 Days Later" follows virtually the exact same story, with the plants and the blind folks of "Triffids" being merged together to create the crazed denizens of "28 Days Later".
Having said that, "Day of the Triffids" is basically a commercial for fascism, so any 'remake' that removes the fawning over militarism that's in "Triffids" has to be a good thing.
All-in-all, it's a good movie, but not good enough to merit the hype it received. For me, it has little to recommend it over the classics of the "Zombie Plague" genre. In the final tally, the classic "Dawn of the Dead" is by far the better movie, having altogether more intelligent things to say.
Great debut.......2003-11-27
Yes, the movie seemed fast-paced while I was watching it, but this book really drives that point home. Garland doesn't waste any words here - he dives right into the meat of the story. Instead of having some extraneous scenes up front where we learn about the characters, he lets them develop along with the plot, which I think is a great way to go.
For those who always say "the book is better than the movie" (usually a true statement), this is about as close to a book as it gets for this movie, and it was a great read - especially because you can go back and re-read sections to refresh your memory (well now that the movie is on DVD you can do it there too).
I like that it has pictures from the movie. It helps us see things. It may be just my memory fuzzing out, but I do think I read some discrepancies between the film and this script. There were at least 2 or 3 places where I thought "Did it really happen like that in the theater?" This is not a strike against the book. I think this book is great. For those who don't have much time to read, this is perfect because it covers a lot of ground in a short amount of time.
I'm confused.......2003-10-04
I read this book but was it just me or was this tome a complete rip-off of Richard Matheson's "I Am Legend"?
Well All Hope Is Gone.......2003-07-08
Don't be fooled. 28 Days Later is much, much more than just a mere zombie movie. It is a great piece of post-apocalyptic drama that is reminescent of some of the best end-of-the-world stories every published.
Alex Garland (author of the amazing novel The Beach) and director Danny Boyle (Trainspotting) have teamed up to offer us a one of a kind experience in fear and terror. Here, a man wakes up in a deserted hospital in the middle of an empty London. Everyone has vanished. Everyone, that is, save for a group of people who look like monsters that feed on human flesh. These are the infected, the last survivors of a plague that has wipe off most of England's population. Coming in contact with a single drop of infected blood can be enough to turn you into a monster, which only takes 10 to 20 seconds to happen. The threat is there and very real.
The few unlucky souls that managed to survive have now become the prey, the hunted. Jim teams up with a young woman and a father/daughter duo as they try to figure a way out of this whole mess.
Garland is a born storyteller. Here, he uses the zombie narratives to address more pressing issues. Often, it is not the zombies that are the biggest threat to our few survivors, but other normal humans. This is one horror story that is all about human nature, a story that places characters before plot.
In the end, this story will affect you in amazing ways. This is not a story to take lightly. Nor is it a story that you will soon forget. 28 Days Later is a rare masterpiece in terror.
Book Description
This digital document is an article from Semana, published by Spanish Publications, Inc. on July 6, 2003. The length of the article is 1394 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Pantalla grande. (En Proyeccion).(peliculas )(Resena de pelicula)
Publication:
Semana (Magazine/Journal)
Date: July 6, 2003
Publisher: Spanish Publications, Inc.
Volume: 9
Issue: 540
Page: 33(1)
Article Type: Resena de pelicula
Distributed by Thomson Gale
Book Description
When Jeff Buckley drowned at the age of thirty in 1997, he not only left behind a legacy of brilliant music -- he brought back haunting memories of his father, '60s troubadour Tim Buckley, a gifted musician who barely knew his son and who himself died at twenty-eight. Both father and son made transcendent music that mixed rock, jazz, and folk; both amassed a cadre of obsessive, adoring fans.
This absorbing dual biography -- based on interviews with more than one hundred friends, family members, and business associates as well as access to journals and unreleased recordings -- tells for the first time the intriguing, often heartbreaking story of these two musicians. It offers a new understanding of the Buckleys' parallel lives -- and tragedies -- while exploring the changing music business between the '60s and the '90s. Finally, it tells the story of a father and son, two complex, enigmatic men who died searching for themselves and each other.
Customer Reviews:
Best insight to Jeff Buckley.......2007-04-09
David Browne made it easier for a Jeff Buckley fan to understand the inner workings of Jeff's mind. This book was expertly reported. Browne wrote as both a music journalist- an expert in his field and as a true-blue Buckley fan. If you're a fan of either Tim or Jeff Buckley, buy this book...
Double-Wammy.......2007-02-01
This book was very impressive. Browne does a great job of elucidating the similarities (and differences) between Jeff and his father. Truth told, prior to reading this book I knew very little about Tim and I found myself going out to find Tim's music, as a result. The book alternates chapters about Tim and Jeff. While I found the Jeff chapters most interesting (as his contemporary), learning about Tim was critical to a full understanding of Jeff's life and music. I would suspect that Tim's contemporaries will probably enjoy those Chapters more.
An interesting read...........2007-01-10
Very interesting biography of two fantastic musicians. I kept wondering though how Jeff would feel with the references to the similarities between father and son--inevitable by birth, I realize. But Jeff did not want to be compared to his birth father--perhaps due to the pain of abandonment at such a young age. I admire his struggle to be an individual and to follow his muse, despite the odds.
A Chilling Tale...........2006-10-26
I loved Tim Buckley music. As a record collector I found it hard to find his LP's though, but I kept trying, I have nearly all of them in my collection now. I knew he had overdosed many years ago and it bothered me thinking about all he could have done...
Flash forward 20 years, his son is coming out with an album. I didn't think it could ever come close to Tim's work. But it did, despite the cheesy gold suit on the cover (an now you can find out why Jeff wanted that picture on the cover, and how stubborn he could be to get his way). I barely had a chance to hear or get into Jeff's music when I heard that he had drowned in Memphis, I couldn't believe what I heard, was it true, how?
This book gives the reader everything they need to know, to understand the genius behind both Tim and Jeff's music creations. Unfortunately it doesn't do much to stop the chill I get everytime I think about Jeff and how much he could have done, if he were still here...
The chapters switch back/forth between Tim and Jeff's lives, yet the story thread is maintained throughout. A death wish, or a premonition for an early death. The similarities are more than a little uncanny: both can't stand and are a bit paranoid of the music industry in general, yet both have the talent to succeed despite the problems they see. There is also another trait they both share: a desire to push the limits, go to the edge, and then change direction - over and over throughout both of their lives. They both loved Opera, and with their incredible vocal range 4 1/2 octaves they could sing it too. Jeff leaned more toward the Qawalli singer Nusrat Fateh Ali Khan.
Regarding the decisions Jeff made, they come a little easier to understand, but not always. Eventually, everything is explained, and you will soon realize that Jeff was catered to by the highest execs at Sony - that's how much respect they had for him going forward in his career and life, it's just too bad we'll never get to know where it would have gone, and the final pages leave you a little uneasy about what happened down by the Wolf river in Memphis that night back in 1997 - a true tragedy.
A somewhat Satisfied Mind.......2004-12-13
Having been intrigued by the music and aura of the late Jeff Buckley, I had contemplated purchasing and reading 'Dream Brother' for close to a year. My trepidation and reservations were mostly surrounding the notion that it would perhaps change my enigmatic vision of Jeff and his brief, but amazing, body of work. Regardless, I wanted to know him more, and I wanted to understand him. So, I finally decided to give it a shot...
Not very familiar with Tim's music or his life, I found his half of the story to be somewhat overly critical and less than forgiving at times. The description and overview of his body of work, methods of recording, and approach to his craft was given a good amount of attention, detail, and objection. However, the story of his life outside of the studio sometimes came off as overly subjective and sometimes leaning towards the prejudged. I felt that he may not have been given the same treatment in being covered as Jeff had been, which in all fairness, may very well be justified given the lack of contacts and accurate resources when compared to the younger Buckley. Whatever the intentions or purposes behind his actions, Tim Buckley's life is strikingly paralleled to his son's, and that alone made for a very intriguing read. I enjoyed the simplicity of the story's structure and the layout that Browne used. It is, by no means, a difficult or overly captivating read. It simply lets the story speak mostly for itself, which was neccesary, in my opinion, to keep you focused on the two subjects rather than any opinions that the author may be swaying to.
If I did have to make one complaint, though, it would have to be that at several points in the book, I simply wanted to know more. That is of no fault to Browne, assuming no facts were consciously omitted. It simply goes to prove how enamoring Tim and Jeff's lives and stories were to anyone who found themselves immersed in their tragic and brief time with us. It is, without a doubt, a great introduction to the Buckley story and a greatly intriguing, consuming read. Hopefully, it will also not be the last opportunity we get as fans and friends of their music to learn more about who they were and the haunting passion they both shared. Instead, may this book be an introduction into breaking down and coming to terms with the Buckley enigma. I doubt, though, that we will ever truly feel completely satisfied. With both no longer with us, and such a limited body of work to satiate us, it seems that we may always be left wanting more.
Less a journalistic triumph or a literary masterpice, this book is, instead, merely accomplishing what it seems to have set out to do: Celebrate the lives and legacies of two of the most mysterious and talented musicians we may ever know. For that, it is a must read.
Customer Reviews:
So great!.......2007-09-14
I bought this along with the Morning Meeting book and having these 2 books together provides an amazing resource in my 2nd Grade classroom for me! I can just turn to the activities section or the greeting section to find a greeting that will work for Morning Meeting. So many of the activities and greetings are so fun, also- the kids just love them! So glad I have this.
99 Greetings and Activities.......2007-09-13
Excellent resource to use in elementary classrooms! Contains many excellent, fun, interactive games that can be learned in a minute or less. I've used many of the games for my morning meeting as well as recess. Wonderful!
Share with hte building.......2007-01-06
Make sure there are multiple copies for your staff to share. If we all read the same theoretical ideas - and discuss how they would effect our situations - we all grow and change together.
I love it!.......2007-01-05
I use this book almost every day in my second grade classroom and have loaned it to several other teachers in my building. The games are easy to understand and teach and the students love them. The activities and greetings are easy to personalize and think of variations to be used over and over again.
Book Description
“A must read for any advertisers. A well-designed experiment that sheds light on the critical issue of the effect of audience program involvement on advertising effectiveness.” —Jerry Wind, Director, The Wharton School ”Uncover the Hidden Power of Television Programming does exactly that—demonstrates that consumer involvement in a program can mean the difference between a commercial’s success and it being unwept, unmourned, and unremembered. This is another tool that advertisers and their agencies can use to obtain more mileage from their campaigns.” -Jack Connors, CEO, Hill, Holiday Communications “The work that Clancy and Lloyd describe in this clearly-written and definitive book could-and should-change the way advertisers and their agencies think about (and buy) media. Advertisers who take the lessons of this study to heart will never buy television and print media the same way again. Clancy and Lloyd’s concept of the CPMI’s (cost per thousand people involved) is to CPM’s as cruise missiles are to artillery” -John Bernbach, CEO, The Bernbach “With all the hype and nonsense predicting the death of traditional media, it’s refreshing and important to understand the factual intelligence Kevin J. Clancy and David W. Lloyd offer to advertisers and agencies alike.” -Allen Rosenshine, Chairman/CEO, BBDO Worldwide This ground-breaking book shows that television (and print) can be much more powerful advertising vehicles than has ever been supposed—a key issue in a time of fragmenting audiences—by measuring the involvement level of viewers in television programs, newspapers, and magazines. The original research reported in this book finds that the more involved viewers are in a television programs, the greater the impact of the advertising carried by the program. Since advertisers buy programs based on audience size and composition (e.g., demographics), and since these factors have little to do with viewer involvement, advertisers are missing a significant opportunity to improve the effectiveness of their adverting. As television audiences continue to fragment and commercial costs continue to rise, the book’s message grows even more important to television advertisers. Uncover the Hidden Power of Television Programming provides insight into how an advertiser can make the firm’s advertising dollars work harder and smarter.
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Books Index
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