1-2-3 Draw Cartoon Sea Critters: A Step-By-Step Guide (Barr, Steve, 1-2-3 Draw.)
Average customer rating: Not rated
    1-2-3 Draw Cartoon Sea Critters: A Step-By-Step Guide (Barr, Steve, 1-2-3 Draw.)
    Steve Barr
    Manufacturer: Peel Productions
    ProductGroup: Book
    Binding: Paperback

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    1. 1 2 3 Draw Cartoon Animals: A Step-By-Step Guide (1 2 3 Draw) 1 2 3 Draw Cartoon Animals: A Step-By-Step Guide (1 2 3 Draw)
    2. 1-2-3 Draw Cartoon Wildlife: A Step-By-Step Guide (Barr, Steve, 1-2-3 Draw.) 1-2-3 Draw Cartoon Wildlife: A Step-By-Step Guide (Barr, Steve, 1-2-3 Draw.)
    3. 1-2-3 Draw Cartoon People: A Step-By-Step Guide (1 2 3 Draw) 1-2-3 Draw Cartoon People: A Step-By-Step Guide (1 2 3 Draw)
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    5. 1-2-3 Draw Cool Cartoon Stuff: A Step-By-Step Guide (Barr, Steve, 1-2-3 Draw.) 1-2-3 Draw Cool Cartoon Stuff: A Step-By-Step Guide (Barr, Steve, 1-2-3 Draw.)

    ASIN: 0939217724

    Book Description

    Professional cartoonist Steve Barr shows kids how to use simple pencil shapes to create delightful cartoon versions of sharks, fish, whales and more. The book begins by showing readers the basic shapes and lines used in the drawings. Carefully designed step-by-step instructions give young artists the confidence to experiment and the know-how to draw colorful, refrigerator-worthy creations. The easily followed lessons conclude with a reproducible "Cartoonist's Apprentice" certificate.
    1 2 3 Draw Cartoon Animals: A Step-By-Step Guide (1 2 3 Draw)
    Average customer rating: Not rated
      1 2 3 Draw Cartoon Animals: A Step-By-Step Guide (1 2 3 Draw)
      Steve Barr
      Manufacturer: Peel Productions
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Instructional & How-To | Arts & Photography | Subjects | Books
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      3. 1-2-3 Draw Cartoon Sea Critters: A Step-By-Step Guide (Barr, Steve, 1-2-3 Draw.) 1-2-3 Draw Cartoon Sea Critters: A Step-By-Step Guide (Barr, Steve, 1-2-3 Draw.)
      4. 1-2-3 Draw Cool Cartoon Stuff: A Step-By-Step Guide (Barr, Steve, 1-2-3 Draw.) 1-2-3 Draw Cool Cartoon Stuff: A Step-By-Step Guide (Barr, Steve, 1-2-3 Draw.)
      5. 1 2 3 Draw Cartoon Faces: A Step-By-Step Guide (1 2 3 Draw) 1 2 3 Draw Cartoon Faces: A Step-By-Step Guide (1 2 3 Draw)

      ASIN: 0939217481

      Book Description

      Kids love animals, and with this book they can learn to draw all kinds of creatures. No-fail, step-by-step instructions illustrate how to create dogs, cats, horses, fish, mice and more.
      1-2-3 Draw Cartoon Wildlife: A Step-By-Step Guide (Barr, Steve, 1-2-3 Draw.)
      Average customer rating: 5 out of 5 stars
      • The best way to teach drawing I've ever seen!
      1-2-3 Draw Cartoon Wildlife: A Step-By-Step Guide (Barr, Steve, 1-2-3 Draw.)
      Steve Barr
      Manufacturer: Peel Productions
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Drawing | Arts & Photography | Subjects | Books
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      2. 1-2-3 Draw Cartoon Sea Critters: A Step-By-Step Guide (Barr, Steve, 1-2-3 Draw.) 1-2-3 Draw Cartoon Sea Critters: A Step-By-Step Guide (Barr, Steve, 1-2-3 Draw.)
      3. 1-2-3 Draw Cartoon People: A Step-By-Step Guide (1 2 3 Draw) 1-2-3 Draw Cartoon People: A Step-By-Step Guide (1 2 3 Draw)
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      5. 1-2-3 Draw Cool Cartoon Stuff: A Step-By-Step Guide (Barr, Steve, 1-2-3 Draw.) 1-2-3 Draw Cool Cartoon Stuff: A Step-By-Step Guide (Barr, Steve, 1-2-3 Draw.)

      ASIN: 0939217708

      Book Description

      Fun, step-by-step examples and instructions all but guarantee success for budding cartoonists! Starting with simple shapes and the most basic materials, professional cartoonist Steve Barr shows young artists the essential skills involved in combining shapes to make characters and objects, simplifying, and coloring them.

      1-2-3 Draw Cartoon Wildlife includes general drawing tips and a host of animals: bears, hippos, elephants, camels, apes, lions, an ostrich and more!

      Customer Reviews:

      5 out of 5 stars The best way to teach drawing I've ever seen!.......2005-08-20

      I was thrilled when I received my copies of Steve Barr's books. His approach to teaching the art of drawing cartoons is fantastic! From the beginning, he points out that there are "No Rules!". I love this approach for teaching children, and also for "big kids" like myself! People of all ages will learn a lot from his books, and have so much fun along the way. Each book shows step-by-step ways to accomplish adorable cartoons. I highly recommend this book to parents with budding artists, and to schools for their art classes!

      Tecnicas de Los Grandes Maestros del A. y C.
      Average customer rating: Not rated
        Tecnicas de Los Grandes Maestros del A. y C.
        Hugo Morley-Fletcher
        Manufacturer: Hermann Blume
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Instructional & How-To | Arts & Photography | Subjects | Books
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        SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
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        ASIN: 847214318X

        Boondocks: Because I Know You Don't Read The Newspaper
        Average customer rating: 4.5 out of 5 stars
        • Riley, you're not in the papers any more!
        • THE BOONDOCKS IS A MASTERPIECE!!!
        • Cute
        • Do your research
        • I'm going to buy more...
        Boondocks: Because I Know You Don't Read The Newspaper
        Aaron McGruder
        Manufacturer: Andrews McMeel Publishing
        ProductGroup: Book
        Binding: Paperback

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        ASIN: 0740706098

        Book Description

        The Boondocks has taken the syndication world by storm. Introduced in April 1999, the edgy new comic strip produced a stronger launch for Universal Press Syndicate than Calvin and Hobbes and For Better or For Worse. The impressive list of early papers included the Washington Post, Chicago Tribune, and Dallas Morning News. In fact, the notoriety landed Boondocks creator Aaron McGruder in publications ranging from Time magazine to People magazine which named him one of the "25 Most Intriguing People of '99."The first collection, The Boondocks, gathers together material from the record-setting first year of this sensational new strip. Centered around the experiences of two young African-American boys, Huey and Riley, who move from inner-city Chicago to the suburbs (or the "boondocks" to them), the strip fuses hip-hop sensibilities with Japanese anime-style drawings and a candid discussion of race. Funny yet revealing, the combination of superb art and envelope-pushing content provides one of the most unique strips in syndication today.

        Customer Reviews:

        5 out of 5 stars Riley, you're not in the papers any more!.......2007-07-22

        It was a sad morning when I opened my newspaper and found Boondocks gone. Well, I suppose most people really don't read the newspapers, but I do and I miss the ferocious honesty and sardonic humor of my favorite strip since Odd Bodkins.
        This is a fine reprint of the early Boondocks. The wit is subtle enough and the art is fresh enough to be enjoyed again and again in book form. If you missed Boondocks as a daily strip, then you're in the lucky position of catching it now. If it's too gritty for you, as Riley might say, it's your loss, sucka.

        5 out of 5 stars THE BOONDOCKS IS A MASTERPIECE!!!.......2007-07-01

        AARON IS A TRUE MASTER OF BRINGING ONE OF THE FUNNIEST COMIC STRIPS EVER! THE BOONDOCKS IS SO FUNNY AND SO REALIST THAT YOU CANT HELP BUT TO LAUGH AT THE HONEST AND RAW TRUTH ABOUT OUR SOCIETY. AARON DID A TERRIFIC JOB IN BRINGING RACISM TO THE FOREFRONT AND DID IT A BRUTAL AND FUNNY WAY. THERE ARE SO MANY GREAT MOMENTS IN THE BOONDOCKS...WHAT I TRULY LOVE IS THAT AARON MAKES YOU THINK ABOUT THESE CHARACTERS AND YOU DECIDE WHO IS RIGHT AND WRONG. IS HUEY OVERLY PARANOID ABOUT PEOPLE AND OUR GOVERNMENT? IS REILY TOO INTO GANGSTA RAP AND THUG LIFE? IS CINDY TRYING TOO HARD TO LEARN ABOUT BLACK PEOPLE AND THEIR CULTURE? IS JAZMINE ASHAMED TO BE BLACK BECAUSE OF HER HAIR? IS GRANDPA TOO STRICT ON THOSE KIDS? THESE ARE JUST SOME OF THE QUESTIONS THAT AARON SHOWS US IN THIS CRAZY WORLD OF THE BOONDOCKS AND EVEN THOUGH THEY HAVE SOME ISSUES BUT WHAT MAKE THESE CHARACTERS SO GREAT IS THE REALISM BECAUSE I CAN RELATE TO ALL THESE CHARACTERS ESPECIALLY CINDY AND HUEY I MET PEOPLE LIKE THEM. THANK YOU AARON FOR BRINGING BOONDOCKS TO LIFE. I TRULY HOPE THAT THERE IS A SECOND SEASON OF THE BOONDOCKS BECAUSE REGINA KING IS BRILLIANT AND FUNNY AS HELL AND THE WRITING ON THAT SHOW IS TRULY A MASTERPIECE. I MEAN IF THEY CAN KEEP SOUTH PARK WHY NOT KEEP THE BOONDOCKS!!!

        5 out of 5 stars Cute.......2007-01-05

        I liked this book better then I liked the season on DVD. It is a cute comic

        5 out of 5 stars Do your research.......2006-08-24

        I love the Boondocks and this book is the first thing before the show. All the Newspaper strips 4 one year in one book. BUY IT NOW!!!!!

        5 out of 5 stars I'm going to buy more..........2006-07-16

        I couldn't put this down. This had me laughing in the wee hours of the morning...and thinking too.

        Audition Monologues: Power Pieces for Women
        Average customer rating: 3.5 out of 5 stars
        • Excellent book!
        • Power Pieces for Women
        • Huge Disappointment
        Audition Monologues: Power Pieces for Women
        Deborah Maddox
        Manufacturer: Lucid Solutions
        ProductGroup: Book
        Binding: Paperback

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        ASIN: 0971682712

        Book Description

        This book has it all! Audition Tested, Industry Approved! "Audition Monologues: Power Pieces for Women" is a collection of dramatic and comedic monologues designed for women between the ages of 18 and 80. Expressively written in a way to enable the actor to project emotional range effectively and to experience the situation of the character, first hand. The content is powerful, includes surprising twists, and is appealing to both professional and amateur actors. Industry professionals such as casting directors, agents, acting coaches and actors have highly praised this book and actively recommend it to their colleagues and peers. Often casting decisions are made within one-minute's time, therefore, a two to four minute monologue can be lengthy and inappropriate. "Audition Monologues: Power Pieces for Women" offers over 60 monologues with unlimited character choices. Also includes valuable audition tips written from an Agent's point of view.

        Customer Reviews:

        5 out of 5 stars Excellent book!.......2006-04-19

        I am an acting coach and have been referring this book to my students. These monologues are great. They are written in a way that helps my students truly act and not just recite words. They leave room for reaction. I also like how this book offers so many different character types for all ages of women. Very useful book for auditioning and practicing purposes. I highly recommend it.

        4 out of 5 stars Power Pieces for Women.......2006-02-17

        This book is very well organized with appropriate age ranges so you can easily find a character match. There are a variety of age ranges, mainly for women from teens to late 20s and there are a variety of lengths to suit auditioning needs. The drama scripts are well written and enable even the newest of newbies to manipulate the character into something very animated or very subtle, depending on the type of role you are auditioning for. Break a leg!

        1 out of 5 stars Huge Disappointment.......2006-01-08

        I was hoping this book would be a collection of monologues for women from plays that directors might have heard of! It appears they are written by the author and most are not appropriate for a serious audition. Feel like I wasted my money here.

        Experimental Ethnography: The Work of Film in the Age of Video
        Average customer rating: 3.5 out of 5 stars
        • Artificial intelligence
        • Read the 1star critic below for a slob's guide to an opinion
        • More pointless film theory puke
        Experimental Ethnography: The Work of Film in the Age of Video
        Catherine Russell , and Catherine Russell
        Manufacturer: Duke University Press
        ProductGroup: Book
        Binding: Paperback

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        ASIN: 0822323192

        Book Description

        Experimental film and ethnographic film have long been considered separate, autonomous practices on the margins of mainstream cinema. By exploring the interplay between the two forms, Catherine Russell throws new light on both the avant-garde and visual anthropology.
        Russell provides detailed analyses of more than thirty-five films and videos from the 1890s to the 1990s and discusses a wide range of film and videomakers, including Georges Méliès, Maya Deren, Peter Kubelka, Ray Birdwhistell, Jean Rouch, Su Friedrich, Bill Viola, Kidlat Tahimik, Margaret Mead, Tracey Moffatt, and Chantal Akerman. Arguing that video enables us to see film differently—not as a vanishing culture but as bodies inscripted in technology, Russell maps the slow fade from modernism to postmodern practices. Combining cultural critique with aesthetic analysis, she explores the dynamics of historical interruption, recovery, and reevaluation. As disciplinary boundaries dissolve, Russell contends, ethnography is a means of renewing the avant-gardism of “experimental” film, of mobilizing its play with language and form for historical ends. “Ethnography” likewise becomes an expansive term in which culture is represented from many different and fragmented perspectives.
        Original in both its choice of subject and its theoretical and methodological
        approaches, Experimental Ethnography will appeal to visual anthropologists, as well as film scholars interested in experimental and documentary practices.







        Customer Reviews:

        5 out of 5 stars Artificial intelligence.......2005-04-15

        I had to write this review as Amazon is a place where millions of people buy their books and unfortunately see idiotic reviews such have been offered here before me and this affects the sales of the book. I felt I must defend Russel's book which is an excellent overview of the evolving state of the ethnographic film beyond its roots in anthropological observation. To appreciate this book, one needs to have a few tools to understand some of her ideas, such as the history of the documentary film and its authority over what is to be considered 'real' and 'true' in human experience. This is a book for people interested in a more intuitive exploration of the documentary genre.

        4 out of 5 stars Read the 1star critic below for a slob's guide to an opinion.......2003-08-04

        on anything that he/she cannot comprehend. I am writing this review primarily to combat the effect that embittered incompetence can have on the artist/intellectual's fair chance to be heard by someone willing to put in a little effort. That said, I now confess I haven't purchased this book or read it in it's entirety. What I have read gave me a run for my money in trying to follow it's over all point. This does not mean something is wrong with the book, thought, or the theory. It means I was challenged by it. (This is a good thing!) What i was able to glean proved to be a fascinating look into the relationship(s) between man and reality, and man and cinema's reality. NOT a casual once-in-a-while read.

        1 out of 5 stars More pointless film theory puke.......2000-02-29

        You can't follow the thread of Catherine Russell's argument; you can only pretend to, whether you're posturing for stuck-up film theory boyz or forced to "identify the central concepts" in film class. Just read one of her sentences, and then ask yourself, "What is she trying to say?" I'll start you off: "Viola's use of video is informed by an existentialist theory of medium specificity. His treatment of possession is thus ontological and in many ways a more successful version of the 'cine-transe' imagined by Rouch" (234). Over 300 pages of such absurd drivel make this book unreadable. Don't read it passively--question every word, every invented phrase, every name she drops. Her goal is to sound creative and learned ("the cartography of modern culture" *is* a neat phrase), but are we really impressed? No. Well-written books give you plenty of ideas for your time. This crazy offal just gives you one: film theory is utterly pointless.

        In Concert: Onstage and Offstage with the Boston Symphony Orchestra
        Average customer rating: 4.5 out of 5 stars
        • In concert is on target
        • The professional musician's life - and more
        • Wonderfully crafted inside view of a major symphony orchestr
        • A LITTLE DRY BUT GOOD ENOUGH TO FINISH
        In Concert: Onstage and Offstage with the Boston Symphony Orchestra
        Carl Vigeland
        Manufacturer: Backinprint.com
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Classical | Musical Genres | Music | Entertainment | Subjects | Books
        GeneralGeneral | Music | Entertainment | Subjects | Books
        ASIN: 0595284302

        Book Description

        To Seiji Ozawa, the Boston Symphony Orchestra season is filled with challenges. The audience at the opening night concert is greeted by leaflets declaring the musiciansÂ' grievances: A strike may cut off the season. Ozawa has chosen to make it a full orchestra, huge chorus, and outstanding vocal soloists: The local critics are eager to judge the results. And the season includes a performance at the reopening of Carnegie Hall, a major recording, and even a concert version of an opera.

        There is, as always, the tension between players and conductor. But for one of the musicians, the principal trumpet player, the season is both a challenge and a question of his professional survival, because of his conflict with his conductor. He feels forced to prove himself each time he plays. Yet his performances influence the way the whole orchestra sounds. The interplay between these two men becomes the dramatic center of an intensely moving story.

        The concertmaster, the choral director, the official coterie around Ozawa, the major players in the orchestra, are all part of a fascinating view of the BSO no outsider can witness. From rehearsal to performance, from back-corridor talk to at-home life, from Boston to New York to Tanglewood, here is an intimate, behind-the-scenes picture of one of the foremost orchestras in the world.

        Customer Reviews:

        5 out of 5 stars In concert is on target.......2006-03-02

        I am not a musician but I bought it for my son who is. I picked it up and couldn't put it down. I never knew what a big time symphony is really like. This author does a great job. I have to find other books by him. Whether or not you are a musician or not you will find this story fascinating. This is a must read for anyone who ever thought about playing in a big time symphony.

        Gary

        5 out of 5 stars The professional musician's life - and more.......2001-12-15

        Vigeland's work is an exceptional picture of the professional musician's life. It is essential reading for any student seeking a career in classical music. More, it is a picture of how 'work' and 'life' weave together in positive and negative ways. Because of that, it is a worthwhile 'read' for anyone whose work and life are closely related.

        5 out of 5 stars Wonderfully crafted inside view of a major symphony orchestr.......1998-11-28

        Vigeland offers a very well written, fly-on-the- wall, view of a year in the life of a major symphony orchestra and its conductor. It is a fascinating tale of how orchestras' create good, not-so-good, and sometimes great music in the midst of personality clashes between extremely talented, well intentioned, players and their Maestro, in this case Seiji Ozawa. The centerpiece of the book is a description of how the Boston Symphony Orchestra prepared for and recorded Mahler's second symphony. Hard to put down.

        3 out of 5 stars A LITTLE DRY BUT GOOD ENOUGH TO FINISH.......1997-07-21

        THIS BOOK PROVED TO BE QUITE A BORE AS I STRUGGLED THROUGH THE MIDDLE OF THE STORY. YET, I FOUND MYSELF DRAWN INTO THE STORY. I WAS ABLE TO RELATE TO EVERYONE INVOLVED IN THE STORY AND I BEGAN TO FEEL THAT DREAMS AND FEARS WERE MY OWN. THE AUTHOR DID GOOD JOB TELLING THE STORY EVEN THOUGH IN PARTS THERE WASN'T MUCH TO TELL

        Breath of Fire: Dragon Quarter Official Strategy Guide
        Average customer rating: Not rated
          Breath of Fire: Dragon Quarter Official Strategy Guide
          Casey Loe , and BradyGames
          Manufacturer: BRADY GAMES
          ProductGroup: Book
          Binding: Paperback

          Entertainment & GamesEntertainment & Games | Computers | Children's Books | Subjects | Books
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          ASIN: 0744002281

          Book Description

          BradyGames' Breath of Fire: Dragon Quarter Official Strategy Guide features an all-inclusive walkthrough to guide players through the enitre game and area maps that pinpoint all key items. Complete bestiary to help players defeat every enemy. Top-notch boss tactics to ensure victory in each battle. Magic spells, game secrets, and bonuses revealed!

          Return on Customer: Creating Maximum Value From Your Scarcest Resource
          Average customer rating: 3.5 out of 5 stars
          • Moving mountains isn't easy
          • More daft nonsense from the people behind the CRM fiasco
          • Poorly written, lack of substance, over-stretched on one single term and impractical
          • Disappointing
          • Peppers and Rogers Deliver A Fresh Perspective on Customer Value
          Return on Customer: Creating Maximum Value From Your Scarcest Resource
          Don Peppers , and Martha Rogers
          Manufacturer: Currency
          ProductGroup: Book
          Binding: Hardcover

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          1. Managing Customer Relationships: A Strategic Framework Managing Customer Relationships: A Strategic Framework
          2. Managing Customers as Investments: The Strategic Value of Customers in the Long Run Managing Customers as Investments: The Strategic Value of Customers in the Long Run
          3. The One to One Future (One to One) The One to One Future (One to One)
          4. Harvard Business Review on Customer Relationship Management Harvard Business Review on Customer Relationship Management
          5. The One to One Fieldbook (One to One) The One to One Fieldbook (One to One)

          ASIN: 0385510306
          Release Date: 2005-06-21

          Book Description

          Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers kicked off the CRM revolution and changed the landscape of business competition with their classic bestseller, The One to One Future. Now, in Return on Customer, they have written an even more revolutionary book, redefining the very concept of what it means to be “profitable” as a business.

          Virtually every manager agrees that a company’s most vital asset is its customer base – the lifetime values of all its current and future customers. Yet when companies track their financial results, they rarely take into account any change in the value of this critical asset. As a result, managers remain blind to one of the most significant factors driving genuine, lasting business success, and instead become preoccupied with achieving short-term financial goals.

          Return on Customer is the first book to focus on how firms create value, not just by driving current profits, but by preserving and increasing customer lifetime value. In a powerful blend of theory and practice, Peppers and Rogers demonstrate how to create shareholder value more efficiently by concentrating on Return on Customer(SM), a revolutionary business metric focused on a company’s scarcest resource – customers. By paying close attention to Return on Customer, companies can improve their profits while still conserving and replenishing long-term enterprise value.

          Relying on their years of experience working with many of the world’s leading companies, Peppers and Rogers take readers far beyond marketing, sales, and service. Return on Customer will revolutionize how companies think about their basic competitive strategy, product development efforts, and even the issue of business ethics and corporate governance.

          Return on Customer(SM) is a registered service mark of Peppers & Rogers Group, a division of Carlson Marketing Group, Inc.

          “To remain competitive, you must figure out how to keep your customers longer, grow them into bigger customers, make them more profitable, and serve them more efficiently. And you want more of them.

          Unfortunately, the financial metrics you learned in business school are not easily adapted to account for the value companies generate from this scarce resource, with the right balance between current-period sales and customer lifetime value. But striking that balance is necessary if you want to know whether you’re better off investing in customer acquisition, or in product development, or opening new stores, or plant efficiency, or better qualified personnel, or more service, or cost reduction. While you may believe in your heart that a particular decision creates shareholder value, there’s no financial metric currently available to tell you how much shareholder value you actually created, or even whether you created any at all.

          But Return on Customer can help you. Return on Customer is a breakthrough financial metric that can quantify the actual shareholder value you are creating (or, possibly, destroying) with your various business actions and initiatives.”

          —from Return on Customer

          Customer Reviews:

          5 out of 5 stars Moving mountains isn't easy.......2006-09-16

          Thirteen years ago, Peppers and Rogers' "The One to One Future" moved customer status from that of corporate pawn to valuable partner. Ensuing books - theirs and others - refined and facilitated that strategy.

          Now "Return on Customer" justifies the customer a seat and powerful vote on the board. It provides principles, compelling logic and financial rationale that management, analysts and investors can utilize, develop and apply within their corporation. Moving mountains isn't easy, "Return on Customer" goes a long way to fuel that shift.

          1 out of 5 stars More daft nonsense from the people behind the CRM fiasco.......2006-07-03

          So many managers read the 1-1 rubbish and wasted millions on CRM systems that were ill conceived and poorly managed.

          And now the same people take their old 1-1 idea and add customer lifetime value (LTV). While there's no arguing that LTV is important, the authors do not illuminate how it works or why it's important. The book could have delivered its message in a 5 page article.

          A real problem, and a practical one "where do these numbers come from" is left unanswered. It's frustrating and disappointing that the Peppers & Rogers buzz-marketing machine has deflected so much attention to themselves and away from better books on similar topics.

          Suggested reading:
          - Customer Equity (Blattberg)
          - Marketing and the Bottom Line (ISBN: 0273661949)
          - Marketing Payback (ISBN: 0273688847)

          1 out of 5 stars Poorly written, lack of substance, over-stretched on one single term and impractical.......2006-03-04

          Except the very equation of ROC which is a natural extension of ROI, and chapter 12 on data privacy issue that are quite unique in themselves, it is by far the worst book of its kind I had read within the last 30 days, amongst them "Technology and Customer Service" by Paul Timm, "Customer Share Marketing" by Tom Osenton, "The Dollarization Discipline" by Jeffery Fox, "Loyalty Rules" by Frederick Reichheld and "The Customer Loyalty Solution" by Arthur Hughes. I quoted those names not to boast anything, but to express my strong disappointment and frustration against this book or the authors, that I really feel being cheated of my valuable time and price of the book. I sincerely recommend you to look for something much better, which is so easy to find, if you truly want to learn CRM.

          1 out of 5 stars Disappointing.......2006-02-23

          This shall be an interesting short article not a book. Too much padding. Any high school grad can easily summarize it in a one single A4 page. Disappointing since written by serious people.
          Managing Your Customers as Investments, an Amazon book by GUPTA and LEHMAN is uncomparably better.

          5 out of 5 stars Peppers and Rogers Deliver A Fresh Perspective on Customer Value.......2005-12-10

          There's so much written out there about customer loyalty, and so much of it is the same song n' dance. Fact is, so few of the loyalty gurus go to the place of bridging the vision and the tactics. Don and Martha have taken the tried-and-true tenets of customer value and customer loyalty and wrapped some measures around them so that executives, shareholders, and board members can begin understanding--and measuring--the value of their customer assets.

          As with their other works, the authors offer a mixture of new ideas and real-world examples to bring their concepts home. The complexity of the work and thought required to understand not only customer interactions and behaviors, but there intentions, is explained via a clear and powerful framework that transcends marketing and advertising, and goes straight to the bottom line. I appreciated the book's organization, and the comprehensive end-notes were a nice annotation and background to the authors' thought processes and research.

          Another successful work by two pioneers who will continue to propel customer focus forward!

          Books:

          1. A Chance Meeting: Intertwined Lives of American Writers and Artists, 1854-1967
          2. A Survival Guide for Art History Students
          3. Alien Horizons: The Fantastic Art of Bob Eggleton
          4. American Modernism: Graphic Design, 1920-1960
          5. An Artist's Guide -- Making It in New York City: Making It in New York City
          6. Ancient Coin Collecting IV: Roman Provincial Coins (Ancient Coin Collecting)
          7. Artists and Prints: Masterworks from the Collection of The Museum of Modern Art
          8. Basics Design Format (Basics Design S.)
          9. Best of Wildlife Art 2
          10. Blueprints of Fashion: Home Sewing Patterns of the 1950s (Schiffer Book for Collectors and Designers,)

          Books Index

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