Emotion as Promotion
Average customer rating: 4.5 out of 5 stars
  • the success of failure
  • Luxurious yet unpretentious
  • Easy to Love
Emotion as Promotion
Rick Valicenti
Manufacturer: Monacelli
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Instructional & How-To | Arts & Photography | Subjects | Books
GeneralGeneral | Design & Decorative Arts | Arts & Photography | Subjects | Books
GeneralGeneral | Graphic Arts | Graphic Design | Design & Decorative Arts | Arts & Photography | Subjects | Books
GeneralGeneral | Drawing | Arts & Photography | Subjects | Books
GeneralGeneral | Arts & Photography | Subjects | Books
HappinessHappiness | Self-Help | Health, Mind & Body | Subjects | Books
jp-unknown3jp-unknown3 | Specialty Stores | Books
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ASIN: 1580930972

Book Description

From innovative fonts and commercial logos to products and artists' books, the work of graphic design collective Thirst (3st) is unmistakable: dazzling in form, intellectually challenging, incorporating Real Human Presence, just over the edge of the Discomfort Zone. The first monograph on the design group, Emotion as Promotion is an exuberant manifesto, a collective autobiography, and a brutally honest heart-to-heart with the next generation of design. The volume showcases work known (designs for Gilbert Paper, Gary Fisher Mountain Bikes, Wired magazine, and Absolut vodka), unknown, and notorious.

Customer Reviews:

5 out of 5 stars the success of failure.......2005-10-15

Flip through this journal once and you will find it provocative, insightful and entertaining. Valicenti's talent and dexterity is impressive as is his curiosity and almost conceited thirst for exploration.

Sit in the park reading it carefully, you will find the most compelling portions of the book are those describing thirst failures in detail. Salvation lies here for the reader, both designer and client.

4 out of 5 stars Luxurious yet unpretentious.......2005-09-01

Of all the famous graphic designer vanity books, Rick's is the least pretentious because he actually does the work - He's the man. Nice and thick for the money, good volume/quantity of dead trees.

5 out of 5 stars Easy to Love.......2005-08-02

Simplistic and beautiful, Emotion as Promotion, surpassed my expectations. Rick Valicenti's brilliance, humor, and talent clearly shine in this entertaining and thought-provoking work. I recommend this big beautiful book to anyone, especially those interested in design.
Emotion in Advertising: Theoretical and Practical Explorations
Average customer rating: Not rated
    Emotion in Advertising: Theoretical and Practical Explorations

    Manufacturer: Quorum Books
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Business & Investing | Subjects | Books
    AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
    GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
    Social Psychology & InteractionsSocial Psychology & Interactions | Psychology & Counseling | Health, Mind & Body | Subjects | Books
    CultureCulture | Sociology | Social Sciences | Nonfiction | Subjects | Books
    ASIN: 0899305377

    Book Description

    Written by leading industry practitioners and academic researchers, this book explores the complex relationship between emotion and advertising. The chapters include both theoretical and empirical papers representing a broad spectrum of approaches and techniques. Some of the key topics include the measurement of mood, emotion and feeling in an advertising context, the effects of mood on recall and advertising effectiveness, the interaction of the message with the emotional make-up of the recipient,and the structural aspects of an ad and how they relate to emotional responses. Taken together, these papers represent the cutting edge of research in the area of advertising and emotion and a major contribution to the literature of consumer psychology. The volume is organized into six general sections. Part I provides an overview of the ways in which emotions affect the advertising environment. The next group of chapters investigates how emotional responses to advertising can and should be measured. The third section is comprised of empirical chapters which examine such issues as the potential role of facial expression in the arousal of emotion, differential emotional responses to storyboards, animatics and finished commercials, and the impact on emotional response of the introductory position of the brand name and product category within a commercial. In Part IV, the contributors look at how the emotional reactions to ads affect other constructs or behavior of interest to advertisers, including message recall and attitude toward the ad. The following section contains two chapters that explicitly examine how the emotional make-up of the viewer interacts with the emotional fabric of the ad. The final chapter presents an overview of the role of consumer psychology in the social sciences. Ideal as a set of readings for graduate students and researchers in consumer psychology and advertising research, this book would also be invaluable as a supplemental text for advanced undergraduate or graduate courses in cognitive psychology, social psychology, mass media/communications/journalism, or family economics.
    The Heart Masters Blue Book: A Programme for the Promotion of Emotional Intelligence and Resilience for School Children Aged 5 to 8 (Lucky Duck Books)
    Average customer rating: Not rated
      The Heart Masters Blue Book: A Programme for the Promotion of Emotional Intelligence and Resilience for School Children Aged 5 to 8 (Lucky Duck Books)
      Bob Bellhouse , Andrew Fuller , and Glenda Johnston
      Manufacturer: Paul Chapman Educational Publishing
      ProductGroup: Book
      Binding: Paperback

      Family LifeFamily Life | People & Places | Children's Books | Subjects | Books | Adoption | General | Marriage & Divorce | Multigenerational | New Baby | New Experiences | Orphans & Foster Homes | Parents | Siblings | Stepfamilies
      NonfictionNonfiction | Emotions & Feelings | Social Situations | People & Places | Children's Books | Subjects | Books
      GeneralGeneral | Ages 4-8 | Children's Books | Subjects | Books
      GeneralGeneral | Education | Nonfiction | Subjects | Books
      GeneralGeneral | Education | Professional & Technical | Subjects | Books
      ASIN: 1904315089

      Book Description

      Imagine being able to help your students to:

      " motivate themselves

      " persist in the face of frustration

      " control their impulses

      " regulate their moods

      " improve their study skills

      " develop goal-focused habits

      " have friendly, positive relationships.

      The Heart Masters series provides schools with an exciting way to build resilience and emotional intelligence in their students.

      Each volume provides the teacher or facilitator with lesson plans designed to develop the following key aspects of emotional intelligence:

      " the ability to read and take into consideration the feelings of others

      " an awareness of our own feelings

      " the ability to regulate or calm our feelings

      " a sense of contentedness and belonging.

      The programme has a strong language focus with emphasis on writing, reading, speaking and listening. Every session has a core activity, discussion questions, copiable worksheets and habit builders.

      Packed with stories and activities aimed at creating a sense of belonging for young children in the classroom. The eight themes encourage:

      " friendly behaviour

      " positive relationships

      " emotional literacy.

      Each lesson has comprehensive teacher notes, activities, drama and role-play extension ideas and photocopiable resources.

      A simple reporting / evaluation tool is included.
      Managing the Difficult Emotions: A Programme for the Promotion of Emotional Intelligence and Resilience for Young People Aged 12 To 16 (Lucky Duck Books)
      Average customer rating: Not rated
        Managing the Difficult Emotions: A Programme for the Promotion of Emotional Intelligence and Resilience for Young People Aged 12 To 16 (Lucky Duck Books)
        Bob Bellhouse , Andrew Fuller , and Glenda Johnston
        Manufacturer: Paul Chapman Educational Publishing
        ProductGroup: Book
        Binding: Paperback

        Emotions & FeelingsEmotions & Feelings | Social Situations | People & Places | Children's Books | Subjects | Books | Fiction | Nonfiction
        GeneralGeneral | Education | Nonfiction | Subjects | Books
        Elementary SchoolElementary School | Education | Nonfiction | Subjects | Books | General | Reading
        PedagogyPedagogy | Education | Nonfiction | Subjects | Books
        GeneralGeneral | Instruction Method | Education | Nonfiction | Subjects | Books
        Adolescent PsychologyAdolescent Psychology | Psychology & Counseling | Health, Mind & Body | Subjects | Books
        ASIN: 1412910765

        Book Description

        This humorous, punchy book meets the needs of those working with young people in schools, youth clubs, social service provision - in fact anywhere adults and young people interact. This is serious and important work made accessible.

        Within the structure of the programme there are five habits that are continually practised:

        " Being calm

        " Having energy

        " Having courage

        " Giving care

        " Making plans.

        The second part of the book considers:

        " Anger

        " Worry

        " Helplessness

        " Grief

        " Alcohol and tobacco.

        There are full facilitator's notes and the worksheets, activities and quizzes are presented in an enjoyable and lively style.

        Bob Bellhouse began his career as a teacher in mainstream schools before finding his niche working in alternative settings with marginalised young people. For the past 15 years, he has worked as a researcher and writer, specialising in education. He has an underlying interest in finding ways that help children and youth become deeply interested (engaged) in school and learning.
        Social Phobia: Alleviating Anxiety in an Age of Self-Promotion
        Average customer rating: 5 out of 5 stars
        • Writen by a non médical
        Social Phobia: Alleviating Anxiety in an Age of Self-Promotion
        Donald Capps
        Manufacturer: Chalice Press
        ProductGroup: Book
        Binding: Paperback

        EmotionsEmotions | Mental Health | Health, Mind & Body | Subjects | Books
        Social Psychology & InteractionsSocial Psychology & Interactions | Psychology & Counseling | Health, Mind & Body | Subjects | Books
        Pastoral CounselingPastoral Counseling | Ministry & Church Leadership | Christianity | Religion & Spirituality | Subjects | Books
        GeneralGeneral | Religion & Spirituality | Subjects | Books
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        ASIN: 0827234406

        Customer Reviews:

        5 out of 5 stars Writen by a non médical.......1999-09-22

        Exellent. Give a very good synthesis on the issue, especially the different methods of treatment (but not the pharmacological ones). A chapter on psychotherapy, often forgotten. The quality of this book is perharps due to the fact that the writer is not médical (very serious but not too technical) and a low grade social phobic. The chapter on the interest of religion is also very original and interesting.

        The Watercolourist's Guide to Painting Buildings
        Average customer rating: Not rated
          The Watercolourist's Guide to Painting Buildings
          Richard S. Taylor
          Manufacturer: David & Charles
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Instructional & How-To | Arts & Photography | Subjects | Books
          WatercolorWatercolor | Painting | Arts & Photography | Subjects | Books
          ASIN: 071531355X

          Aaron Siskind: Photographs. John Logan : poems
          Average customer rating: Not rated
            Aaron Siskind: Photographs. John Logan : poems
            Aaron Siskind
            Manufacturer: Visual Studies Workshop
            ProductGroup: Book
            Binding: Unknown Binding

            GeneralGeneral | Photography | Arts & Photography | Subjects | Books
            ASIN: B0006CRLLS

            Uncle John's Supremely Satisfying Bathroom Reader
            Average customer rating: 4 out of 5 stars
            • Awesome Book!
            • My Book for Anyone
            • Okay, it gave me something to read.
            • For those that never read
            • Good, but a lot of typos
            Uncle John's Supremely Satisfying Bathroom Reader

            Manufacturer: Portable Press
            ProductGroup: Book
            Binding: Paperback

            GeneralGeneral | Humor | Entertainment | Subjects | Books
            Jokes & RiddlesJokes & Riddles | Humor | Entertainment | Subjects | Books
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            3. Uncle John's Absolutely Absorbing Bathroom Reader (Uncle John's Bathroom Reader #12) Uncle John's Absolutely Absorbing Bathroom Reader (Uncle John's Bathroom Reader #12)
            4. Uncle John's Unstoppable Bathroom Reader (Bathroom Reader Series) Uncle John's Unstoppable Bathroom Reader (Bathroom Reader Series)
            5. Uncle John's Legendary Lost Bathroom Reader (Uncle John's Bathroom Reader Series) Uncle John's Legendary Lost Bathroom Reader (Uncle John's Bathroom Reader Series)

            ASIN: 1571456988

            Book Description

            Topics: History of Political Parties; How we got the Dollar Part 2; First Star Trek Convention; History of Tipping; Story of Garlic; History of Chocolate; Kung Fu; History of Sgt. Pepper, Rock's Greatest Album; History of Peanuts - the cartoon; How Does Soap Work?; History of the Bra; Origin of the Match; Origin of the Paperclip; Origin of Football

            Customer Reviews:

            5 out of 5 stars Awesome Book!.......2007-06-10

            I hate reading... Specially a couple pages at a time while sitting on the John... however this book is awesome... It is perfect for those long sittings and those short sittings... :)

            5 out of 5 stars My Book for Anyone.......2007-01-23

            If you're looking for something unique, different, and just a little crazy I'd most certainly suggest Uncle John's Supremely Satisfying Bathroom Reader. Described as a zany mix of trivia, strange but true stories, hilarious things people just had to and so much more! It's sectioned off into a wide variety of topics and lengths making it a possible reading choice whether you've only got a minute or two or a whole hour (and of course everything in between). Best of all I found all of the different articles equally interesting. Things which I would never even consider reading became personal favorites which I've read again and again. I can say completely honestly that this book actually has something for everyone! Despite the title I found that you can take this book anywhere, which means of course you'll find it evenly "satisfying" on your couch or in bed. Please take the chance to enjoy this fabulous book!

            3 out of 5 stars Okay, it gave me something to read........2006-06-25

            I recently received a copy of the book as a gift. This is certainly not the type of book I would buy for myself and reading this volume has not changed that. While mildly amusing and certainly successful in giving me an occasional case of "gluteus circulus" aka buttcheek ring from prolonged sitting, this SUPREMELY SATISFYING edition failed to win me over as a repeat reader. Not that I found that much fault with this book, and I'm sure it has a great following of readers, I just like my mind enhancement non-fiction reading to be a bit more substantial.

            I must also point out the flawed editing (or lack thereof) contained here. Typos abound and, while irritating, I can tolerate typos better than I can unsubstantiated material passed down as factual. For example, on page 114 in a short vignette on famous last words, William Bonney (Billy the Kid) is cited. Over a century after his supposed death, there still remains a dispute as to just exactly who lies in Bonney's grave. If we lack conclusive proof that Pat Garrett did in fact, kill Billy the Kid, than how can the publisher say with certainty what his last words were? This is just one example to illustrate that the reader may want to accept the contents with a grain of salt. In fact, the publisher even goes so far as to point out past faux pas' found in previous volumes!

            As I mentioned, there is a certain degree of amusement to be found here and the publisher did make a good attempt to include a wide variety of subjects. This is the type of reading Cliff Clavin would have loved. There is certainly water cooler (or neighborhood tavern) knowledge to be gleaned here. I just wouldn't bet the farm on its accuracy.

            1 out of 5 stars For those that never read.......2002-12-14

            If you have even spent a little time in your life reading newspapers, magazines, the net, etc you will have seen 99% of these trivia lists and items. Save your money so you can buy a better quality toilet paper.

            4 out of 5 stars Good, but a lot of typos.......2002-09-20

            The only reason this book gets four stars instead of the full five is because it is kind of heavy on the typographical errors. They seem noticeable and frequent. Otherwise, this latest installment is awesome!
            Uncle John's Supremely Satisfying Bathroom Reader - The 14th Bathroom Reader
            Average customer rating: Not rated
              Uncle John's Supremely Satisfying Bathroom Reader - The 14th Bathroom Reader
              The Bathroom Reader's Institute
              Manufacturer: Bathroom Reader's Press
              ProductGroup: Book
              Binding: Paperback
              ASIN: B000RIZL6S
              Uncle John's Supremely Satisfying Bathroom Reader
              Average customer rating: Not rated
                Uncle John's Supremely Satisfying Bathroom Reader
                Bathroom Reader's Institute Staff
                Manufacturer: Advantage Publishers Group
                ProductGroup: Book
                Binding: Paperback
                ASIN: B000P9D15W
                Uncle John's Supremely Satisfying Bathroom Reader
                Average customer rating: Not rated
                  Uncle John's Supremely Satisfying Bathroom Reader

                  Manufacturer: Advantage Publishers Group
                  ProductGroup: Book
                  Binding: Paperback
                  ASIN: B000GSC1LC

                  Maya Deren and the American Avant-Garde
                  Average customer rating: Not rated
                    Maya Deren and the American Avant-Garde

                    Manufacturer: University of California Press
                    ProductGroup: Book
                    Binding: Paperback

                    Arts & LiteratureArts & Literature | Biographies & Memoirs | Subjects | Books | Actors & Actresses | Artists, Architects & Photographers | Authors | Composers & Musicians | Dancers | Entertainers | Movie Directors | New Age | Television Performers | Theatre
                    Direction & ProductionDirection & Production | Movies | Entertainment | Subjects | Books
                    GeneralGeneral | Movies | Entertainment | Subjects | Books
                    History & CriticismHistory & Criticism | Movies | Entertainment | Subjects | Books
                    MayanMayan | Ancient | History | Subjects | Books
                    GeneralGeneral | Arts & Photography | Subjects | Books
                    GeneralGeneral | Performing Arts | Arts & Photography | Subjects | Books
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                    5. In the Mirror of Maya Deren In the Mirror of Maya Deren

                    ASIN: 0520227328

                    Book Description

                    Regarded as one of the founders of the postwar American independent cinema, the legendary Maya Deren was a poet, photographer, ethnographer, filmmaker and impresario. Her efforts to promote an independent cinema have inspired filmmakers for over fifty years. Meshes of the Afternoon (1943) ranks among the most widely viewed of all avant-garde films. The eleven essays gathered here examine Maya Deren's writings, films, and legacy from a variety of intriguing perspectives. Some address her relative neglect during the rise of feminist film theory; all argue for her enduring significance. The essays cast light on her aesthetics and ethics, her exploration of film form and of other cultures, her role as (woman) artist and as film theorist. Maya Deren and the American Avant-Garde also includes one of the most significant reflections on the nature of art and the responsibilities of the filmmaker ever written--Deren's influential but long out-of-print book, An Anagram of Ideas on Art, Form and Film, in its entirety.
                    Among the topics covered in this volume are Deren's ties with the avant-garde of her day and its predecessors; her perspective on vodoun ritual, possession ceremonies, and social harmony; her work in relation to the modern dance tradition and its racial inflections; her thoughts, written in the shadow of Hiroshima and Nagasaki, about science, including how form can embody moral principles; the complex issue of the "woman artist" in an avant-garde dominated by men; her famous dispute with Anaïs Nin; and an exploration of issues of identification and desire in her major films.
                    As the first critical evaluation of the enduring significance of Maya Deren, this book clarifies the filmmaker's theoretical and cinematic achievements and conveys the passionate sense of moral purpose she felt about her art. It is a long-overdue tribute to one of the most important and least written about filmmakers in American cinema, an artist who formulated the terms and conditions of independent cinema that remain with us today.

                    Dr. Charles Burney: A Literary Biography
                    Average customer rating: Not rated
                      Dr. Charles Burney: A Literary Biography
                      Roger Lonsdale
                      Manufacturer: Oxford University Press, USA
                      ProductGroup: Book
                      Binding: Paperback

                      GeneralGeneral | Composers & Musicians | Arts & Literature | Biographies & Memoirs | Subjects | Books
                      IrishIrish | Ethnic & National | Biographies & Memoirs | Subjects | Books
                      GeneralGeneral | Music | Entertainment | Subjects | Books
                      History & CriticismHistory & Criticism | Music | Entertainment | Subjects | Books
                      WalesWales | Europe | History | Subjects | Books
                      GeneralGeneral | Ireland | Europe | History | Subjects | Books
                      GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
                      SociologySociology | Religious Studies | Religion & Spirituality | Subjects | Books
                      GeneralGeneral | British | World Literature | Literature & Fiction | Subjects | Books
                      ASIN: 0198128851

                      Book Description

                      Drawing on a wealth of unpublished material, this intimate study of one of the most engaging and energetic men of his age throws new light on his musical and literary career and on his acquaintance with such luminaries as Handel, Haydn, Rousseau, Garrick, and Johnson.
                      Dr. Charles Burney: A Literary Biography
                      Average customer rating: Not rated
                        Dr. Charles Burney: A Literary Biography
                        Roger H. Lonsdale
                        Manufacturer: Oxford University Press
                        ProductGroup: Book
                        Binding: Paperback
                        ASIN: B000OKXZ08
                        The Letters of Dr Charles Burney: Volume I: 1751-1784 (Letters of Dr. Charles Burney, 1751-1784)
                        Average customer rating: Not rated
                          The Letters of Dr Charles Burney: Volume I: 1751-1784 (Letters of Dr. Charles Burney, 1751-1784)
                          Charles Burney
                          Manufacturer: Oxford University Press, USA
                          ProductGroup: Book
                          Binding: Hardcover

                          GeneralGeneral | Biographies & Memoirs | Subjects | Books
                          GeneralGeneral | Music | Entertainment | Subjects | Books
                          GeneralGeneral | Criticism & Theory | History & Criticism | Literature & Fiction | Subjects | Books
                          Movements & PeriodsMovements & Periods | History & Criticism | Literature & Fiction | Subjects | Books | Arthurian Romance | Beat Generation | General | Gothic Revival | Medieval | Modernism | Postmodernism | Renaissance | Romanticism | Surrealism | Victorian
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                          ASIN: 0198126875

                          Book Description

                          Humorous, witty, and candid, these letters paint a fascinating portrait of Dr. Charles Burney (1726-1814), father of the novelist and journal-writer Fanny Burney, and distinguished author of the four-volume History of Music. Providing insight into the musical world of Burney's day, the
                          letters recount his travels on the Continent as he gathered information for the History, and describe his colorful role as the center of one of the liveliest literary cultural circles of the mid-eighteenth century, of which such noted figures as Johnson, Burke, Reynolds, Garrick, and the Blue
                          Stocking Circle were members.

                          The Colossal Book of Crafts for Kids and Their Families: 247 Neat and Nifty Projects
                          Average customer rating: Not rated
                            The Colossal Book of Crafts for Kids and Their Families: 247 Neat and Nifty Projects
                            Phyllis Fiarotta , and Noel Fiarotta
                            Manufacturer: Black Dog & Leventhal Publishers
                            ProductGroup: Book
                            Binding: Hardcover

                            Crafts & HobbiesCrafts & Hobbies | Arts & Music | Children's Books | Subjects | Books
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                            3. 175 Easy-To-Do Everyday  Crafts 175 Easy-To-Do Everyday Crafts
                            4. Look What You Can Make With Newspapers, Magazines, and Greeting Cards (Craft) Look What You Can Make With Newspapers, Magazines, and Greeting Cards (Craft)
                            5. More Incredibly Awesome Crafts for Kids (Better Homes & Gardens) More Incredibly Awesome Crafts for Kids (Better Homes & Gardens)

                            ASIN: 1884822576

                            Book Description

                            From charm mobiles and holiday decorations to pine cone bird feeders and toys from other lands, this book brims with crafts and art projects using nature and household materials. Contains 400 illustrations, step-by-step drawings and clear instructions.

                            What Every Real Estate Investor Needs to Know about Cash Flow... And 36 Other Key Financial Measures
                            Average customer rating: 4 out of 5 stars
                            • Excellent technical manual that every RE investor needs
                            • A Must Read Book For Any Real Estate Investor
                            • Let's get technical
                            • This Book Should be on the NY Times Best Sellers List
                            • Really Dry
                            What Every Real Estate Investor Needs to Know about Cash Flow... And 36 Other Key Financial Measures
                            Frank Gallinelli
                            Manufacturer: McGraw-Hill
                            ProductGroup: Book
                            Binding: Paperback

                            GeneralGeneral | Business & Investing | Subjects | Books
                            GeneralGeneral | Real Estate | Business & Investing | Subjects | Books
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                            ASIN: 0071422579

                            Book Description

                            Real estate financial calculations made easy

                            Every real estate investor needs to know how to calculate cash flow, long-term gain, net operating income, and a few other basic financial formulas. What Every Real Estate Investor Needs to Know About Cash Flow . . . is a guide to the 36 most essential calculations that answer such crucial questions as "What is this building really worth today?" "What kind of cash flow can I expect?" "Is this property a good investment?" and "How do I calculate my return?" For beginning investors, real estate veterans, commercial brokers, and sellers as well as buyers, this handy reference is a must-have for anyone who wants to make sound decisions based on accurate calculations of:

                            Download Description

                            Real estate financial calculations made easy

                            Every real estate investor needs to know how to calculate cash flow, long-term gain, net operating income, and a few other basic financial formulas. What Every Real Estate Investor Needs to Know About Cash Flow . . . is a guide to the 34 most essential calculations that answer such crucial questions as "What is this building really worth today?" "What kind of cash flow can I expect?" "Is this property a good investment?" and "How do I calculate my return?" For beginning investors, real estate veterans, commercial brokers, and sellers as well as buyers, this handy reference is a must-have for anyone who wants to make sound decisions based on accurate calculations of:

                            Customer Reviews:

                            5 out of 5 stars Excellent technical manual that every RE investor needs.......2007-09-21

                            No Real Estate investor should be without this book. Whether you are in residential, commerical, or industrial real estate, understanding the concepts and calculations in this book is a must. The reading can be a little dry, but the information is vitally important.

                            5 out of 5 stars A Must Read Book For Any Real Estate Investor.......2007-09-06

                            If you are serious about making money in real estate you must read this book. Gallinelli explains in plain English and with plenty of examples, how you objectively evaluate any real estate deal. To evaluate objectively means you use math - the numbers - to make informed decisions. Gallinelli explains each math concept, e.g. discounted cash flow, net present value, internal rate of return, etc., and why it's important. This is a quick read book. In a few hours you'll see why those who understand the math greatly increase their probability of being successful in real estate (or anything else). My only criticism is, there is no index.

                            One last point. I sent the author a question and he personally responded back - in detail - that same day. Now that's customer service.

                            3 out of 5 stars Let's get technical.......2007-08-02

                            Very technical read. Although the content was helpful in learning formulas and the technical terms, it was not an easy read for me.

                            I found Bubble Proof: Real Estate Strategies that Work in any Market by Tonja Demoff more suited for me.

                            5 out of 5 stars This Book Should be on the NY Times Best Sellers List.......2007-06-14

                            I have just finished reading "What Every Real Estate Investor Needs To Know About Cash Flow" and must say that Frank's ability to explain often complicated financial concepts is quite remarkable. This book teaches real estate finance in a language that other authors seem unable to communicate. Frank has a gift for which I am truely very grateful.

                            3 out of 5 stars Really Dry.......2007-04-09

                            This book is good if you are not familiar with NOI or the time value of money. If you truly understand those concepts you could probably do without. Good resource though and he does pound you with the idea of how to analyze a deal. Some useful info in here but very dry. I believe his other book about how to finance investment properties was better.
                            What Every Real Estate Investor Needs to Know about Cash Flow... And 36 Other Key Financial Measures
                            Average customer rating: Not rated
                              What Every Real Estate Investor Needs to Know about Cash Flow... And 36 Other Key Financial Measures
                              Frank Gallinelli
                              Manufacturer: McGraw-Hill
                              ProductGroup: Book
                              Binding: Paperback
                              ASIN: B000OFYITK

                              Books:

                              1. Every Man an Artist: Readings in the Traditional Philosophy of Art (Library of Perennial Philosophy)
                              2. Experiencing Art Around Us (with CD-ROM)
                              3. Fashionable Clothing from the Sears Catalogs: Early 1980s (Schiffer Book for Collectors and Designers.)
                              4. Francisco Goya y Lucientes : 1746-1828
                              5. Gardner's Art Through the Ages: Non-Western Perspectives
                              6. Harrison Fisher: Defining the American Beauty : With Price Guide (Schiffer Book for Collectors and Designers.)
                              7. Hollywood Haven: Homes and Haunts of the European Emigres and Exiles in Los Angeles (Studies in Austrian Literature, Culture, and Thought Translation Series)
                              8. Home Again with Me
                              9. How to Draw the Human Figure: A Complete Guide
                              10. I Send You this Cadmium Red

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