Babies are Born with Hearts of Gold (Sandra Magsamen)
Average customer rating: 5 out of 5 stars
  • My 9 mo. old daughter loves this book.
Babies are Born with Hearts of Gold (Sandra Magsamen)
Sandra Magsamen
Manufacturer: Stewart, Tabori and Chang
ProductGroup: Book
Binding: Hardcover

Self-EsteemSelf-Esteem | Self-Help | Health, Mind & Body | Subjects | Books
GeneralGeneral | Babies & Toddlers | Parenting | Parenting & Families | Subjects | Books
InfantsInfants | Babies & Toddlers | Parenting | Parenting & Families | Subjects | Books
GiftsGifts | Spirituality | Religion & Spirituality | Subjects | Books
GeneralGeneral | Arts & Photography | Subjects | Books
Similar Items:
  1. Daughters Make Every Day a Gift (Gestures of Kindness) Daughters Make Every Day a Gift (Gestures of Kindness)
  2. When I Grow Up I Want To Be Me When I Grow Up I Want To Be Me
  3. The Story of the Heart The Story of the Heart
  4. Sisters Understand Each Other Because They Share the Same Roots (Sandra Magsamen) Sisters Understand Each Other Because They Share the Same Roots (Sandra Magsamen)
  5. Your Friendship Means the World to Me (Sandra Magsamen) Your Friendship Means the World to Me (Sandra Magsamen)

Accessories:
  1. Health o Meter  HDC100-01 "Grow with Me" Teddy Bear Scale for Babies and Toddlers Health o Meter HDC100-01 "Grow with Me" Teddy Bear Scale for Babies and Toddlers
  2. philosophy hope in a jar daily moisturizer philosophy hope in a jar daily moisturizer

ASIN: 1584790040

Book Description

Celebrate every day with the cheerful images and imaginative verse of Sandra Magsamen. This simply beautiful book focuses on babies. Magsamen's magical ability to connect special occasions with the powerful feelings they provoke is showcased here; her unique and colorful illustrations, paired with uplifting capture the joys and happy responsibilities of childcare

Customer Reviews:

5 out of 5 stars My 9 mo. old daughter loves this book........2003-12-06

This has to be my 9 month old daughter's favorite book. She especially loves the illustrations. We love to read it to her at bedtime. It is a sweet story about how precious children are and how we should enjoy being parents. I can't wait to get more books by this same author.

S by S Ceramics Mosaik German
Average customer rating: Not rated
    S by S Ceramics Mosaik German

    Manufacturer: Hamlyn
    ProductGroup: Book
    Binding: Unknown Binding

    GeneralGeneral | Instructional & How-To | Arts & Photography | Subjects | Books
    Pottery & CeramicsPottery & Ceramics | Crafts & Hobbies | Home & Garden | Subjects | Books
    ASIN: 0603505805

    Rube Goldberg: Inventions!
    Average customer rating: 4.5 out of 5 stars
    • A Primer for Bryan
    • RUBE IN CLASSROOM
    • "Do it the hard way."
    • I thought It Would Be Better
    • The zaniest universe
    Rube Goldberg: Inventions!
    Maynard Frank Wolfe
    Manufacturer: Simon & Schuster
    ProductGroup: Book
    Binding: Hardcover

    Artists, Architects & PhotographersArtists, Architects & Photographers | Arts & Literature | Biographies & Memoirs | Subjects | Books
    GeneralGeneral | Biographies & Memoirs | Subjects | Books
    GeneralGeneral | Comic Strips | Comics & Graphic Novels | Subjects | Books
    GeneralGeneral | Comics & Graphic Novels | Subjects | Books
    GeneralGeneral | Humor | Entertainment | Subjects | Books
    GeneralGeneral | Arts & Photography | Subjects | Books
    Look Inside Entertainment BooksLook Inside Entertainment Books | Trip | Specialty Stores | Books
    Similar Items:
    1. Gizmos & Gadgets: Creating Science Contraptions That Work (& Knowing Why) (Williamson Kids Can! Series) Gizmos & Gadgets: Creating Science Contraptions That Work (& Knowing Why) (Williamson Kids Can! Series)
    2. The Way Things Go The Way Things Go
    3. World's Wackiest Inventions World's Wackiest Inventions
    4. Build a Better Mousetrap: Make Classic Inventions, Discover Your Problem Solving Genius, and Take the Inventor's Challenge Build a Better Mousetrap: Make Classic Inventions, Discover Your Problem Solving Genius, and Take the Inventor's Challenge
    5. Chain Reaction: Rube Goldberg and Contemporary Art Chain Reaction: Rube Goldberg and Contemporary Art

    ASIN: 0684867249

    Book Description

    Welcome to the world of that archetypal American, Reuben Lucius Goldberg, the dean of American cartoonists for most of the twentieth century. For more than sixty-five years, Rube Goldberg's syndicated cartoons -- he produced more than fifty strips -- appeared in as many as a thousand newspapers annually He was earning a hundred thousand dollars a year...in 1915. He wrote hit songs and stories and was, in succession, a star in vaudeville, motion pictures, newsreels, radio, and, finally, television.

    He even, at the age of eighty, began an entirely new career as a sculptor, and, in inimitable Goldberg fashion, was soon selling his work to galleries, collectors, and museums all over the world. Sure, Rube won the Pulitzer Prize. Every year some cartoonist wins the Pulitzer Prize. But the National Cartoonists Society named its award -- the Reuben -- after you-know-who.

    But it was Rube's "Inventions," those drawings of intricate and whimsical machines, that earned Rube his very own entry in Webster's New World Dictionary:

    Rube Goldberg...adjective...Designating any very complicated invention, machine, scheme, etc. laboriously contrived to perform a seemingly simple operation.

    "Inventions," even the earliest ones that date from 1914, are still being republished and recycled today as they have been over the last eighty-five years. New generations rediscover and enjoy them every day, even though their creator cleaned his pens, put the cap on his bottle of Higgins Black India Ink, and cleared his drawing board for the last time almost thirty years ago. The inventions inspired the National Rube Goldberg™ Machine Contest, held annually at Purdue University, an "Olympics of complexity" in which hundreds of engineering students from American universities and colleges -- and even middle and high schools -- compete to build and run Rube Goldberg invention machines that perform, in twenty or more steps, the annual challenge.

    In 1970 the Smithsonian Institution hosted a show honoring Rube Goldberg's lifework. In a life filled with superlatives, it hardly needs mentioning that Rube is the only living cartoonist and humorist to have been so honored. In his speech at the show's opening, Rube said, "Many of the younger generation know my name in a vague way and connect it with grotesque inventions, but don't believe that I ever existed as a person. They think I am a nonperson, just a name that signifies a tangled web of pipes or wires or strings that suggest machinery. My name to them is like spiral staircase, veal cutlets, barber's itch -- terms that give you an immediate picture of what they mean..."

    So welcome to a collection of spiral staircases and veal cutlets -- to the inventions of an American original, a creative genius named Rube Goldberg.

    Customer Reviews:

    5 out of 5 stars A Primer for Bryan.......2007-05-16

    Rube is a role model for our 5 year old grandson, Bryan, who is busily engaged in creating wonderful, imaginative inventions using "found objects" of string, and spools, and boxes. Bryan also diagrams them..........he is the spiritual son of The Man, Rube.

    Your efforts in preserving Rube's flights of creative imagination are being passed on to a new generation of young thinkers. Who knows where the ripples of this pebble cast upon the waters may wash ashore and take root?

    5 out of 5 stars RUBE IN CLASSROOM.......2006-02-24

    I purchased this book to use in my HS physical science class. IT WAS A HIT! I mainly used it for transformation of energy. The kids were first pretty confused but it didn't take long to get the hang of Mr Goldberg's style. I have a student with autism who was just facinated and read it cover to cover. What a treasure to have that hisotry and "uniqueness" preserved!! Many thanks to the authors and family!!!!

    5 out of 5 stars "Do it the hard way.".......2005-04-20


    Finding this book was a real treat.I haven't seen much of his work for a long time.Little wonder,since Rube died in 1970.Goldberg is a national treasure,not only for his Inventions,but also for many other art forms.He graduated as a Mining Engineer,did Vaudville,wrote songs and plays,was in Motion pictures,Newsreels,Radio,and TV.He also took up Sculpture at the age of 80 selling about 300 works to private collectors,galleries and museums.
    He created his own artform and was a resounding success by his early 30's and remained so the rest of his life of 87 years.His cartooning skills reflected the early years of cartoons where the message was more important than the artwork;which really came into its own and exploded after WWII.That is,more like the stuff we saw from Mutt and Jeff by Bud Fisher and R F Outault's Yellow Kid.Generally speaking,after the war,the great change in artwork after WWII became the world of comics,such as Dick Tracy by Chester Gould,Terry and the Pirates by Milton Caniff and what we see today in Doonesbury by Gary Trudeau.
    I can't remember if I ever saw any of Rube's cartoons in color and there is no use or mention of color in the book.While he still produced well after color became popular in comics and cartoons,the question remains unanswered.On his website there is a Machine Contest 2005 in color,but it is obviously not his work.Does anyone know if any of Rube's cartoons were printed in color?
    Overall,this is an excellent book and does a good job on the life and work of an artist who entertained so many for so long.

    1 out of 5 stars I thought It Would Be Better.......2003-02-20

    The concept of accomplishing a ridiculously simple task with incredible complexity, is invented and taught here by Rube Goldberg.

    As mechanical engineers in college, we used to play around with this concept quite often.

    The use of unpredictable things in his cartoons (people, animals) make a cartoon look impossible, if it isn't enough already.

    A plant being watered and growing (in a couple of seconds) to accompllish a task is to me, not possible, but at least predictable. An animal or person being heated up, causes Goldberg's desired effect only because he drew the human to do so. But for the human, the number of possible responses are many. We all know that the watered plant will do only one thing. Go up. The time suggested for it to do so; therein lies the humor.

    5 out of 5 stars The zaniest universe.......2000-12-20

    I have a real problem with this book. Namely, I can't get on a New York bus or subway without having dozen strangers leaning over me to look at the cartoons, first with curiosity and then suddenly bursting into hysterical laughter. It's that kind of book. The name "Rube Goldberg:" is supposed to vaguely resemble a machine more complicated than it should be. But as I discovered here, the inventions are more than over-complicated.. They are zany, zappy, and have the weird quantum logic of a parallel universe existing in some mad scientist's crazy mind. Take a "modest mosquito-bite scratcher", which is modest if you have dogs, cannons and worms all hooked up in tandem. Or a "self-scrubbing bath brush", which is easy once you teach a monkey to play outfield and hook the monkey up with a millwheel, a jack-in-the-box and an organ grinder. But why go on? Each time I open the book, one of the hundreds and hundreds of insane worlds plays itself out with kind of an eerie reality. Maynard Frank Wolfe has written a decent down-to-earth biography of the real Rube Goldberg , who (obviously!) started his long life as an engineer. But the amazing and endless cartoons are simply the funniest and best things around. At first, I thought of Leonardo de Vinci on LSD. But the more realistic affinity is Gary Larson. Both Larson and Goldberg turn science on its head, with their own creations both defying and DEIFYING logic. Now if only he'd invented a way to make strangers on a subway train go away! Let them buy their OWN book!
    The Best of Rube Goldberg
    Average customer rating: 4 out of 5 stars
    • Introducing kids to the very best Rube Goldberg inventions
    The Best of Rube Goldberg
    Reuben Lucius Goldberg
    Manufacturer: Prentice Hall Trade
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Humor | Entertainment | Subjects | Books
    Similar Items:
    1. Rube Goldberg: Inventions! Rube Goldberg: Inventions!
    2. Gizmos & Gadgets: Creating Science Contraptions That Work (& Knowing Why) (Williamson Kids Can! Series) Gizmos & Gadgets: Creating Science Contraptions That Work (& Knowing Why) (Williamson Kids Can! Series)

    ASIN: 0130747998

    Customer Reviews:

    4 out of 5 stars Introducing kids to the very best Rube Goldberg inventions.......2003-03-11

    I taught at a school were the final senior project in the Honors Physics class was the invention of a "Rube Goldberg" machine that had to accomplish a task such as making chocolate milk or putting toothpaste on a toothbrush. Goldberg's genius was to "invent" wonderful complicated mechanical solutions (totally tongue in cheek) for the real problems of American life such as a "Simple Way to Carve a Turkey" or "Putting the Cat Out at Night."

    For example, here are the instructions for a "Simple Alarm Clock": The early bird (A) arrives and catches worm (B), pulling string (C) and shooting off pistol (D). Bullet (E) bursts balloon (F), dropping brick (G) on bulb (H) of atomizer (I) and shooting perfume (J) on sponge (K). As sponge gains in weight, it lowers itself and pulls string (L), raising end of board (M). Cannon ball (N) drops on nose of sleeping gentleman--String tied to cannon ball releases cork (O) of vacuum bottle (P) and ice water falls on sleeper's face to assist the cannon ball in its good work.

    Now, the description alone is pretty good, but add to this Goldberg's illustration in which everything is labeled from A to O (in this case). In "The Best of Rube Golberg," Charles Keller has collected the best of his prolific output to introduce those fascinating contraptions, which made the name Rube Goldberg a household word. Granted, today's children might not recognize his name, but if they have every played "Mousetrap" then they will totally understand the guiding principle at work here. The book is tailored for young children as an introduction to Goldberg's genius. There are dozens of examples from his "Automatic Weight-Reducing Machine" from 1914 to a similar goal in "Every Woman to Have a Perfect Figure" from 1944.
    Chain Reaction: Rube Goldberg and Contemporary Art
    Average customer rating: Not rated
      Chain Reaction: Rube Goldberg and Contemporary Art
      Ian Berry , Lawrence Raab , Linda Sherer , and Rube Goldberg
      Manufacturer: Tang Teaching Museum
      ProductGroup: Book
      Binding: Paperback

      History & CriticismHistory & Criticism | Arts & Photography | Subjects | Books | Criticism | General | Regional | Themes | Women in Art
      ModernModern | Schools, Periods & Styles | Arts & Photography | Subjects | Books
      GeneralGeneral | Artists, A-Z | Arts & Photography | Subjects | Books
      GeneralGeneral | Arts & Photography | Subjects | Books
      Similar Items:
      1. Rube Goldberg: Inventions! Rube Goldberg: Inventions!
      2. Crazy Machines: The Wacky Contraptions Game Win/Mac Crazy Machines: The Wacky Contraptions Game Win/Mac

      ASIN: 0970879008

      Book Description

      "Chain Reaction" looks to the influential, early 20th-century cartoonist Rube Goldberg to set the stage for contemporary artists engaged with humorous explorations of mechanical devices and functions. The book will combine drawings from the Williams College Museum of Art's singular collection of original Goldberg material with paintings, video, sculpture, and installations from artists such as Fischli & Weiss, Roman de Salvo, Jeanne Silverthorne, Tim Hawkinson, and more, which celebrate rudimentary processes and logical organization.

      Edited by Ian Berry. "Flipbook" by Dean Snyder. Afterword by Charles Stainback and Linda Sherer.

      70 color.

      7.75 x 11.25 in.
      Inventions!: 30 Rube Goldberg Postcards
      Average customer rating: 5 out of 5 stars
      • Excellent book!
      Inventions!: 30 Rube Goldberg Postcards
      Rube Goldberg
      Manufacturer: Stewart, Tabori and Chang
      ProductGroup: Book
      Binding: Hardcover
      Similar Items:
      1. Rube Goldberg: Inventions! Rube Goldberg: Inventions!

      ASIN: 1556705247

      Book Description

      A cartoon collection in color bound as postcards of thirty of those elaborate and ridiculous devices drawn to accomplish the most mundane tasks. Rube Goldberg has become synonymous with any maximum effort to achieve minimal results. His ingenious drawings demonstrating that the unnecessary can also be the mother of invention -- often with hilarious results.

      Customer Reviews:

      5 out of 5 stars Excellent book!.......1998-05-27

      A favorite book for kids and adults. If you enjoyed the game "mousetrap" or trying to figure out how things work - you'll like these crazy pictures of Rube Goldberg "machines". A great way to exercise your imagination and inventive skills!
      Rube Goldberg: Inventions and comics
      Average customer rating: Not rated
        Rube Goldberg: Inventions and comics
        Reuben Lucius Goldberg
        Manufacturer: Truman Gallery
        ProductGroup: Book
        Binding: Unknown Binding

        GeneralGeneral | Humor | Entertainment | Subjects | Books
        ASIN: B0006WQRMC

        Barstool Origami: The Art of Turning Sober Paper into Boozy Conversation Pieces
        Average customer rating: Not rated
          Barstool Origami: The Art of Turning Sober Paper into Boozy Conversation Pieces
          Nick Robinson
          Manufacturer: Universe
          ProductGroup: Book
          Binding: Hardcover

          GeneralGeneral | Humor | Entertainment | Subjects | Books
          Satire, GeneralSatire, General | Humor | Entertainment | Subjects | Books
          OrigamiOrigami | Crafts & Hobbies | Home & Garden | Subjects | Books
          GeneralGeneral | Papercrafts | Crafts & Hobbies | Home & Garden | Subjects | Books
          HumorHumor | British | World Literature | Literature & Fiction | Subjects | Books
          Similar Items:
          1. Sticky Note Origami: 25 Designs to Make at Your Desk Sticky Note Origami: 25 Designs to Make at Your Desk
          2. Office Origami: The Highly Successful Slacker's Guide to Workplace Procrastination Office Origami: The Highly Successful Slacker's Guide to Workplace Procrastination
          3. The Lost Art of Towel Origami The Lost Art of Towel Origami
          4. Minigami: Mini Origami Projects for Cards, Gifts and Decorations Minigami: Mini Origami Projects for Cards, Gifts and Decorations
          5. Very Naughty Origami Very Naughty Origami

          ASIN: 0789313413
          Release Date: 2005-09-06

          Book Description

          If your drunken antics have gotten old, entertain your drinking buddies with the ancient Japanese art of paper folding. Barstool Origami features origami projects designed for barflies who want to enhance their bar experience with more than drunken chitchat or televised ballgames. Just saying origami is funny when you have had too many beers and folding paper becomes a feat of coordination after a couple of cosmos. Origami is a far better icebreaker than your old pick-up lines. You can use the Peanut Catapult to get the bartender's attention when it's time for another round. There's an origami replacement date when your own heartthrob fails.

          Cannes: A Festival Virgin's Guide--Attending the Cannes Film Festival for Filmmakers and Film Industry Professionals
          Average customer rating: 5 out of 5 stars
          • Much needed guide
          Cannes: A Festival Virgin's Guide--Attending the Cannes Film Festival for Filmmakers and Film Industry Professionals
          Benjamin Craig
          Manufacturer: Cinemagine Media Publishing
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Movies | Entertainment | Subjects | Books
          Guides & ReviewsGuides & Reviews | Movies | Entertainment | Subjects | Books
          GeneralGeneral | Europe | Travel | Subjects | Books
          GeneralGeneral | France | Europe | Travel | Subjects | Books
          GeneralGeneral | Arts & Photography | Subjects | Books
          GeneralGeneral | Performing Arts | Arts & Photography | Subjects | Books
          Look Inside Entertainment BooksLook Inside Entertainment Books | Trip | Specialty Stores | Books
          Look Inside Travel BooksLook Inside Travel Books | Trip | Specialty Stores | Books
          Similar Items:
          1. Sundance: A Festival Virgin's Guide Sundance: A Festival Virgin's Guide
          2. Ultimate Film Festival Survival Guide Ultimate Film Festival Survival Guide
          3. Cannes: Fifty Years of Sun, Sex & Celluloid : Behind the Scenes at the World's Most Famous Film Festival Cannes: Fifty Years of Sun, Sex & Celluloid : Behind the Scenes at the World's Most Famous Film Festival
          4. Sundance to Sarajevo: Film Festivals and the World They Made Sundance to Sarajevo: Film Festivals and the World They Made
          5. International Film Festival Guide International Film Festival Guide

          ASIN: 0954173732
          Release Date: 2006-01-24

          Product Description

          Each year in May, over 200,000 people from across the globe descend on the small Riviera resort of Cannes to take part in all of the glitz and glamour that is the Cannes Film Festival. The mere mention of the city instantly conjures up images of red carpets, paparazzi camera flashes, and celebrity parties. However, for those in the movie business the festival is an essential calendar date for another reason: it's also the largest film market and industry get-together on the planet. "Cannes A Festival Virgin's Guide" is the leading handbook for filmmakers and film industry professionals looking to attend the Cannes Film Festival for the first time. Demystifying the event and providing practical advice for attending, Cannes A Festival Virgin's Guide is about helping you make the most of your visit to the world's most famous film festival. Features include: THE CITY getting there, getting around, places to stay, places to eat, and more; THE FESTIVAL its history, structure, how to attend and all about the screenings; THE BIZ an overview of the business side of the festival, for filmmakers looking to attend Cannes for networking or with a project in tow; THE LOWDOWN a series of interviews with Cannes veterans, offering their advice and tips; SIX APPENDICES containing a wealth of additional information.

          Customer Reviews:

          5 out of 5 stars Much needed guide.......2003-01-31

          I was a "festival virgin" at last year's event and this book was a life-saver. Cannes is expensive, but if you know where to go and what to avoid, it can be a much more enjoyable experience. The insight into a rather confusing festival structure was also incredibly useful. Lonely Planet for filmmakers!

          Mel Bay Bass Scales in Tablature
          Average customer rating: 5 out of 5 stars
          • Perfect for learning scales!
          Mel Bay Bass Scales in Tablature
          Jim Betts
          Manufacturer: Mel Bay Publications, Inc.
          ProductGroup: Book
          Binding: Paperback

          GuitarGuitar | Instruments & Performers | Music | Entertainment | Subjects | Books
          GeneralGeneral | Music | Entertainment | Subjects | Books
          GeneralGeneral | Music | Entertainment | 4-for-3 Books Store | Stores | Books
          GuitarGuitar | Instruments & Performers | Music | Entertainment | 4-for-3 Books Store | Stores | Books
          All 4-for-3 DealsAll 4-for-3 Deals | 4-for-3 Books Store | Stores | Books
          ASIN: 0786607890
          Release Date: 1995-12-08

          Product Description

          This book provides the bassist with an "escape" from being locked in 1st position on the bass neck and improves left hand technique. Helps bassists familiarize themselves with notes and patterns throughout the entire range of the instrument, exploring modes and scales in all 12 keys. Each scale group is presented in a "circle of fifths" format, starting with the scale or mode with no accidentals. Written in notation and tablature. Numbers are written below the tablature to suggest alternate fingerings; use of all the fingerings will enhance your ability to shift positions throughout the neck.

          Customer Reviews:

          5 out of 5 stars Perfect for learning scales!.......2007-08-29

          As a beginning bass player, this book is perfect for helping me learn the bass scales and to practice reading music.
          Complete Book of Scales & Arpeggios in Tablature for Bass Guitar
          Average customer rating: Not rated
            Complete Book of Scales & Arpeggios in Tablature for Bass Guitar

            Manufacturer: JT Publications
            ProductGroup: Book
            Binding: Paperback
            ASIN: 1585600784
            Scales And Modes For Bass Guitar (Tablature Series)
            Average customer rating: Not rated
              Scales And Modes For Bass Guitar (Tablature Series)
              William L. Fowler
              Manufacturer: Creative Concepts
              ProductGroup: Book
              Binding: Paperback

              GuitarGuitar | Instruments & Performers | Music | Entertainment | Subjects | Books
              ASIN: 0943894204

              The Foxfire Book of Appalachian Toys & Games
              Average customer rating: Not rated
                The Foxfire Book of Appalachian Toys & Games
                Linda Garland Page
                Manufacturer: University of North Carolina Press
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Theater | Performing Arts | Arts & Photography | Subjects | Books
                GeneralGeneral | Puzzles & Games | Entertainment | Subjects | Books
                ReferenceReference | Puzzles & Games | Entertainment | Subjects | Books
                ToymakingToymaking | Crafts & Hobbies | Home & Garden | Subjects | Books
                GeneralGeneral | Anthropology | Social Sciences | Nonfiction | Subjects | Books
                GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
                GeneralGeneral | Sports | Subjects | Books
                Look Inside Entertainment BooksLook Inside Entertainment Books | Trip | Specialty Stores | Books
                Look Inside Home & Garden BooksLook Inside Home & Garden Books | Trip | Specialty Stores | Books
                Look Inside Sports BooksLook Inside Sports Books | Trip | Specialty Stores | Books
                All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                Arts & PhotographyArts & Photography | Qualifying Textbooks - Fall 2007 | Stores | Books
                EntertainmentEntertainment | Qualifying Textbooks - Fall 2007 | Stores | Books
                Home & GardenHome & Garden | Qualifying Textbooks - Fall 2007 | Stores | Books
                NonfictionNonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books
                Similar Items:
                1. A Foxfire Christmas: Appalachian Memories and Traditions A Foxfire Christmas: Appalachian Memories and Traditions
                2. Foxfire 10 (Foxfire) Foxfire 10 (Foxfire)
                3. Foxfire 12 (Foxfire) Foxfire 12 (Foxfire)
                4. Foxfire 11 (Foxfire) Foxfire 11 (Foxfire)
                5. Foxfire 6 (Foxfire) Foxfire 6 (Foxfire)

                ASIN: 080784425X

                Why We Buy: The Science Of Shopping
                Average customer rating: 3.5 out of 5 stars
                • Interesting
                • Good Retail Intro...
                • Excellent Example of Observational Market Research
                • Why We Buy is a must buy for retailers.
                • Interesting Findings
                Why We Buy: The Science Of Shopping
                Paco Underhill
                Manufacturer: Simon & Schuster
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Business & Investing | Subjects | Books
                Consumer BehaviorConsumer Behavior | Marketing & Sales | Business & Investing | Subjects | Books
                ResearchResearch | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                GeneralGeneral | Psychology & Counseling | Health, Mind & Body | Subjects | Books
                CulturalCultural | Anthropology | Social Sciences | Nonfiction | Subjects | Books
                Behavioral PsychologyBehavioral Psychology | Behavioral Sciences | Science | Subjects | Books
                Similar Items:
                1. Call of the Mall : The Geography of Shopping by the Author of Why We Buy Call of the Mall : The Geography of Shopping by the Author of Why We Buy
                2. How Customers Think: Essential Insights into the Mind of the Market How Customers Think: Essential Insights into the Mind of the Market
                3. 1001 Ideas to Create Retail Excitement, Revised Edition (2003) 1001 Ideas to Create Retail Excitement, Revised Edition (2003)
                4. Retail Success! Retail Success!
                5. Inspired Retail Space: Attract Customers, Build Branding, Increase Volume Inspired Retail Space: Attract Customers, Build Branding, Increase Volume

                ASIN: 0684849143

                Amazon.com

                In an effort to determine why people buy, Paco Underhill and his detailed-oriented band of retail researchers have camped out in stores over the course of 20 years, dedicating their lives to the "science of shopping." Armed with an array of video equipment, store maps, and customer-profile sheets, Underhill and his consulting firm, Envirosell, have observed over 900 aspects of interaction between shopper and store. They've discovered that men who take jeans into fitting rooms are more likely to buy than females (65 percent vs. 25 percent). They've learned how the "butt-brush factor" (bumped from behind, shoppers become irritated and move elsewhere) makes women avoid narrow aisles. They've quantified the importance of shopping baskets; contact between employees and shoppers; the "transition zone" (the area just inside the store's entrance); and "circulation patterns" (how shoppers move throughout a store). And they've explored the relationship between a customer's amenability and profitability, learning how good stores capitalize on a shopper's unspoken inclinations and desires.

                Underhill, whose clients include McDonald's, Starbucks, Estée Lauder, and Blockbuster, stocks Why We Buy with a wealth of retail insights, showing how men are beginning to shop like women, and how women have changed the way supermarkets are laid out. He also looks to the future, projecting massive retail opportunities with an aging baby-boom population and predicting how online retailing will affect shopping malls. This lighthearted look at shopping is highly recommended to anyone who buys or sells. --Rob McDonald

                Book Description

                Is there a method to our madness when it comes to shopping? Hailed by the San Francisco Chronicle as "a Sherlock Holmes for retailers," author and research company CEO Paco Underhill answers with a definitive "yes" in this witty, eye-opening report on our ever-evolving consumer culture. Why We Buy is based on hard data gleaned from thousands of hours of field research -- in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, from sweater displays at the mall to the beverage cooler at the drugstore, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

                In his quest to discover what makes the contemporary consumer tick, Underhill explains the shopping phenomena that often go unnoticed by retailers and shoppers alike, including:

                For those in retailing and marketing, Why We Buy is a remarkably fresh guide, offering creative and insightful tips on how to adapt to the changing customer. For the general public, Why We Buy is a funny and sometimes disconcerting look at our favorite pastime.

                Customer Reviews:

                3 out of 5 stars Interesting.......2007-09-22

                Interesting and insightful with some good tips for people setting up an interactive environment like a shop or a library. It seemed more like an ad for his services and/or his other books but it was a good introduction to the principles behind his business.

                3 out of 5 stars Good Retail Intro..........2007-09-16

                A good read if you are a marketing or advertising professional who wants to get some insight into the retail psychology and its operations. However, there is no magic formula or scientific methodology given in this book.

                Besides making a lot of publicity for his company, Paco Underhill gives a lot of very interesting & practical examples of the consumer's shopping psychology and how it all translates in the retail environment. Paco will tell you why shoppers intuitively steer to the right upon entering a store and how retail managers can use that information to increase their revenues. Overall, not an extraordinary book by any means, but full of interesting examples and stories that could come in handy for any business professional.

                5 out of 5 stars Excellent Example of Observational Market Research.......2007-07-21

                Not only is this book interesting to the lay reader, it is a must read for retailers, marketers, and market researchers. There are gems within the pages!

                4 out of 5 stars Why We Buy is a must buy for retailers........2007-05-24

                This book gives you concrete suggestions for increasing sales.

                4 out of 5 stars Interesting Findings.......2007-05-14

                It was a really easy book to read and it gives you insides on strategies to set a retailing space, having a lot of things in mind, that might seem obvious when you read it, but they really aren't. It was a great; I highly recommend it for people on the retiling industry.
                Por Que Compramos / Why We Buy: The Science of Shopping: La Ciencia Del Shopping / The Science of Shopping
                Average customer rating: 5 out of 5 stars
                • Frederick Taylor's Scientific Management Used for Consumers
                Por Que Compramos / Why We Buy: The Science of Shopping: La Ciencia Del Shopping / The Science of Shopping
                Paco Underhill
                Manufacturer: Gestion 2000
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Business & Investing | Subjects | Books
                Consumer BehaviorConsumer Behavior | Marketing & Sales | Business & Investing | Subjects | Books
                GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                ResearchResearch | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
                GeneralGeneral | Negocios e inversiones | Libros en español | Formats | Books
                MercadotecniaMercadotecnia | Mercadeo y Ventas | Negocios e inversiones | Libros en español | Formats | Books
                No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
                Dirección ComercialDirección Comercial | Profesional y Técnico | Libros en español | Formats | Books
                ASIN: 8480887966

                Customer Reviews:

                5 out of 5 stars Frederick Taylor's Scientific Management Used for Consumers.......2007-03-13

                This book's thesis is that by making the process of shopping easier and more desirable, and the choices clearer, the consumer will buy more. That's very similar to the observation that Taylor made about manual labor. Make it simpler and easier, and more work will get done. The methods are remarkably similar. Measuring the actions that the person under study makes, and changing the environment and process to see how the productivity is affected. I think this work is an important extension of behavioral economics, and hope it will be applied to more areas of business.

                Although a book like this could be written in a very technical way, the voice and perspective are quite approachable. Also, the book is written to be equally interesting to shoppers and retailers. I'm sure you notice a lot of new things about your own behavior and that of others the next time you go shopping.

                I also thought that the book was a good example of the way that stalled thinking holds back progress. For example, without this kind of observational measurement of shoppers, most retailers would never know which shoppers leave without buying and why. Or, why some merchandising experiments succeed or fail. In both cases, there are opportunities to accomplish more, if you can only grasp how your own decisions and behavior are helping and hurting your sales.

                One of the sections I enjoyed was an evaluation of why many book stores miss sales. I often notice the inconveniences mentioned when I am in a book store, and wondered why the stores persist in doing things that make the store hard to shop in. There's a lot of stalled thinking in the industry, which is why we are fortunate to have Amazon.com to help us.

                The book does a nice job of discussing how people with different perspectives shop differently. You'll probably get a laugh or two when you find yourself there. Do you secretly dig a sample out of the lipstick or the men's deodorant gel? Do you browse and rarely buy in Laura Ashley or in a computer store? When do you look at yourself in the mirror in a store? When do you not even go into a store because you can see long check out lines?

                Ultimately, almost everything in this interesting book is common sense. But chances are that your needs are not often well served in areas that are important to you in retail outlets. My favorite was the problem of people only having two hands, and all of the times that we need three or four to negotiate the retailer's set-up.

                A particular strength of this book was that it also pointed out that behavior is subject to change, as social patterns and values change. Men's jeans need to be in areas of wide aisles or fathers pushing their children in strollers will have to choose between looking at jeans and abandoning their children. That was not a very important problem 50 years ago.

                I have often noticed how much people like to sample things before buying them, and how difficult it is to sample in many situations. Do you really want to go through what it takes to take a test drive of 20 different cars in 20 different dealers? Probably not. Yet, I would certainly buy a car more often if I had an easier chance to try the new ones out. You are probably the same way.

                The main weakness of the book is that much less work has been done in looking at consumer behavior on the Internet, so the findings will hardly surprise you. You probably noticed these things years ago, like sites that are hard to navigate, have no site maps, and won't let you use the forms to buy.

                I encourage anyone who has an interest in being more customer oriented to read this book, and use it to reexamine what your customers have to go through to do business with you. How could you improve?

                Eliminate your stalls that make buying from you difficult, and rapid profitable growth should quickly follow.
                Why We Buy. The Science of Shopping.
                Average customer rating: Not rated
                  Why We Buy. The Science of Shopping.

                  Manufacturer: Touchstone Book.
                  ProductGroup: Book
                  Binding: Paperback

                  RetailingRetailing | Industries & Professions | Business & Investing | Subjects | Books
                  Behavioral PsychologyBehavioral Psychology | Behavioral Sciences | Science | Subjects | Books
                  ASIN: 0752830848
                  Why We Buy: The Science of Shopping.(Review): An article from: Cornell Hotel & Restaurant Administration Quarterly
                  Average customer rating: Not rated
                    Why We Buy: The Science of Shopping.(Review): An article from: Cornell Hotel & Restaurant Administration Quarterly
                    Kelly Mcguire
                    Manufacturer: Cornell University
                    ProductGroup: Book
                    Binding: Digital

                    GeneralGeneral | Science | Subjects | Books
                    GeneralGeneral | Travel | Subjects | Books
                    Science & TechnologyScience & Technology | Subjects | e-Docs | Formats | Books
                    GeneralGeneral | Travel | Subjects | e-Docs | Formats | Books
                    TravelTravel | HTML | Formats | e-Docs | Formats | Books
                    ASIN: B0008IBN96
                    Release Date: 2005-07-28

                    Book Description

                    This digital document is an article from Cornell Hotel & Restaurant Administration Quarterly, published by Cornell University on June 1, 2001. The length of the article is 2049 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                    Citation Details
                    Title: Why We Buy: The Science of Shopping.(Review)
                    Author: Kelly Mcguire
                    Publication: Cornell Hotel & Restaurant Administration Quarterly (Refereed)
                    Date: June 1, 2001
                    Publisher: Cornell University
                    Volume: 42 Issue: 3 Page: 8

                    Article Type: Book Review

                    Distributed by Thomson Gale

                    Books:

                    1. Baule: African Art, Western Eyes
                    2. Be It Ever So Humble
                    3. Beads on Bags:1800's to 2000 (Schiffer Book for Collectors)
                    4. Beginner's Guide to the Humanities, A (2nd Edition)
                    5. Blasted Allegories: An Anthology of Writings by Contemporary Artists
                    6. Canceled Flight: 101 Tried and True Pigeon Killin' Methods
                    7. Chema Madoz: Objetos 1990-1999
                    8. Cinderella's Revenge
                    9. Clarice Cliff: The Art of the Bizarre
                    10. Cold War Fantasies: Film, Fiction, and Foreign Policy

                    Books Index

                    Books Home

                    Recommended Books

                    1. History: Fiction or Science
                    2. History: Fiction or Science
                    3. Facets of Coordination Chemistry
                    4. F. Scott Fitzgerald: Novels and Stories 1920-1922: This Side of Paradise / Flappers and Philosophers
                    5. How Computer Games Help Children Learn
                    6. History: Fiction or Science
                    7. Gifford Pinchot and the Making of Modern Environmentalism
                    8. Drawing: You Can Do It!
                    9. Dandies: Fashion and Finesse in Art and Culture
                    10. Death Called to the Bar: A Lord Francisco Powerscourt Murder Mystery