Customer Reviews:
Abrams Publishing House is the only great art publisher........1999-09-23
This book is a treasure; it is a rare sight to see an art book that faithfully reproduces works, some of which I have personally seen. Gary is a consummate watercolor artist, respectful of his medium and subjects; this is beautifully captured by the incredible color photography and the intelligent, inspired comments by Judith Gordon, This book is a treat for anyone who loves flowers and admires artistic talent...I wish I could find the words...
Average customer rating:
- A splendidly beautiful full-color collection of watercolor plates, of flowers by contemporary artist Gary Bukovnik
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Gary Bukovnik: Watercolors
Clare Henry
Manufacturer: Hudson Hills Press
ProductGroup: Book
Binding: Hardcover
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Similar Items:
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Flowers: Gary Bukovnik : Watercolors and Monotypes
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Painting Flowers With Impact: In Watercolor
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Vibrant Watercolours (Collins Artist's Studio)
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Splash 9: Watercolor Secrets: The Best of Watercolor (Splash)
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Vibrant Flowers in Watercolor
ASIN: 1555952585 |
Book Description
Gary Bukovnik's sensual floral images have won him an enthusiastic public following and a major reputation. In this collection of selected watercolors from 1990-2004, readers will see the familiar fluid and powerful colorations, remarkable sense of balance, and technical agility associated with the artist's work.
Customer Reviews:
A splendidly beautiful full-color collection of watercolor plates, of flowers by contemporary artist Gary Bukovnik.......2006-04-03
Gary Bukovnik: Watercolors is a splendidly beautiful full-color collection of watercolor plates, of flowers by contemporary artist Gary Bukovnik. In Gary Bukovnik: Watercolors, the art literally speaks for itself; the only text is a brief caption for each plate describing its size, materials, and the collection that houses the original. A selected bibliography rounds out this art and flower lover's treasury of skillfully and soulfully painted images.
Book Description
Contributions by Gertrud Koch, Bruce Mau. Text by Aleida Assman, Jan Assman, Gabriele Brandstetter, Friedrich Kittler, Andra Lepecki, C. Nadia Seremetakis.
Average customer rating:
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Gabriele Koch (Pottery Monographs)
Gabriele Koch
Manufacturer: Alphabet and Image Ltd
ProductGroup: Book
Binding: Hardcover
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ASIN: 1899296166 |
Book Description
This digital document is an article from Oceania, published by University of Sydney on September 1, 1993. The length of the article is 678 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Auf der Suche nach der menschlichen Gesellschaft: Richard Thurnwald. (book reviews)
Author: Gabriele Sturzenhofecker
Publication:
Oceania (Refereed)
Date: September 1, 1993
Publisher: University of Sydney
Volume: v64
Issue: n1
Page: p88(2)
Article Type: Book Review
Distributed by Thomson Gale
Customer Reviews:
worth reading.......2007-05-17
this is another one of those yaoi that is less standard fare and thus won't appeal to everyone. it's about two sets of brothers, with more attention paid to the older two who are rivals in kendo. their interactions are believable and for the most part interesting. at times you want them to just put aside their competition, but for the most part the central conflict, that they are both competitive and can't stand to lose a match, is well done although it could have been expanded a bit more. there are some gaps in the narrative, but the artwork is good and overall this is worth picking up.
Nani?.......2006-11-21
Looking back at the art it wasn't that awful. But let me take you to when I first read it.
After reading it I felt confused, angry and disappointed. I could barley form words in my head to comprehend what I had just read. The story is completely and utterly confusing. Maybe if you're Japanese it would be more appealing but even the parts of the story which had nothing to do with kendo, i.e. the relationship, were executed poorly. Why were these characters in love? Why couldn't they be together? Why could they suddenly be together?
If this had been a school drama with art that had matched that of the front cover it could have been potentially good. The characters were interesting to start off with and then all of a sudden the plot went down hill. The characters were pretty plain and the black haired one looked like a fish mongers son. There were some careless mistakes with inking which made for scary looking faces. That was a little off putting.
Not to mention the story kept switching to the younger brothers, which may have been cute as it looked like they had more of a chance of hooking up and would have made a better read too, but they didn't so it was just pointless. I can't even remember how long ago I read it and I'm still angry.
There were some nice pictures near the end. However, if you want to see how not to draw someone eating a tomato then you've found your book. The `icecube' scene which I assume was supposed to be sexy was a good laugh too.
The ending was as vague as rest of the book. Out of all the DMP/June titles I've read this is one of the worst.
Great potential -- but it fizzles!.......2006-10-28
A one-shot shonen-ai manga with a really promising start, centered around two sets of brothers who compete in kendo.
At first I really enjoyed this. I actually wished it was a novel so that the characters and the high school competitive kendo setting could have been explored in depth. The boys seemed three dimensional, and grounded in the real world. I grew to like the hero very much by watching him act as a mentor to the younger kendo students, particularly the shy younger brother of his rival. I found the art well above average, and the characters refreshingly non-generic both in appearance and personality.
Unfortunately, once the two older boys fall in love, it all becomes the same old drivel about to "surrender" or not to "surrender". The plot comes to a dead stop, and character development goes into reverse. Instead of having the characters and the relationship develop naturally and realistically, the author uses a swooning, romance-novel infatuation to rush the boys into a relationship, only to have one of them panic and rush out again as a forced way to keep up the dramatic tension. Then it is all just treading water (in the form of sulking and brooding) for the second half of the manga. What a waste.
This isn't horrible. It has many good qualities, but they just don't add up to anything. I ended up wishing they'd all just kept their minds on the game.
lovely story, bit too compact for one book.......2006-05-27
A wonderful stand alone. I think I loved it so much, because it reminded me of Kizuna (probably my favorite yaoi manga, along with fake and yellow) with the kendo parts. I loved the action in those scenes. For the other aspects of the story, I felt the mangaka did not feel the need to elaborate too much on the development of the plot between the characters.
The ending was lovely, though. Would have loved to see this story more in depth, drawn out over a couple of issues with some great plotting.
a budding romance.......2006-02-24
This story originally reminded me of Kizuna due to the sport the men play, Kendo, and the similar love triangle. However, it doesn't contain as much fire as Kizuna does. Still, I enjoyed the role the cute brother of Tsurugi played. He's so innocent and yet he realizes his feeling for Katsuomi before his big brother does.
Book Description
The original is back. TRULY TASTELESS JOKES took America by storm and made it laugh at itself. It's all in here, disgusting, repulsive, cruel, and just plain tasteless jokes and stories that will make you smile, laugh, or groan--and love every minute of it.
Customer Reviews:
Great fun at parties.......2004-10-04
This is a great book to keep in your back-pack at school, in your pants pocket, or your car's glove compartment for whenever you are feeling alone, or the weight of the stone. Working late? Depressed about your low paying job? Getting a bad rap from your parents? Had a fight with your old lady? Mad at the Jews? Getting a bad rap from Blacks? Been double crossed by a Pollack? The handicapped getting you down? Tired of all the homosexuals in your work place? Just pull this little sucker out for a quick glance, and it will bring your spirits back up. This book doesn't discriminate. It's got something for everybody.
Oh, and it's also a great little party favor. Uh, that is... just so long as you know the people at the party. I mean, really KNOW them. I guess what I'm saying is be careful. As funny as it is, this book could very well get you killed. The other volumes even more so than the first.
Okay, it's SUPPOSED to be offensive...back off already!.......2003-11-30
I personally find this to be an indisposable book of dirty jokes. I mean, come on! It runs the whole gamut of everything from racist and sexist jokes to religion and animals. Yes, yes, it is QUITE offensive--BUT ONLY IF YOU CAN'T TAKE A JOKE.
If you *can* take a joke, and a good one at that, then this book is a bible. I, for one, love it.
So to all those who hate this book and think it's offensive smut: don't read it or anything else by this author.
If you can handle very taboo but good jokes, read an enjoy!'
Oh, and how many people from New Jersey does it take to screw a lightbulb? READ AND FIND OUT!
This book is horrible.......2001-10-09
Well, the title says it all. This book should be called "truly racist jokes". Most of the "jokes" in this book are either a: more offensive than actually funny, or b: older than my granny. Disguising offensive content by hiding it under the umbrella of a "joke" is what this "author" has done here. I recommend this book to any one who either want a really good way to waste 5 dollars, is out of tiolet paper, or is interested in actually becoming dumber.
Funny, party hit, and outrageous........1999-06-28
A great book to read at a party, memorize the jokes and carry them with you. People will remember you for the rest of your life. The Dead Baby Jokes never grow old. So funny, but the title is true, they are Truly Tasteless Jokes.
My friend ownes this book and I think it's great!.......1997-08-22
I went on a trip to Mexico with a group of friends. My friend brought these books called Truly Tastless Jokes I and II. They were a hit. We never got bored
Product Description
Tasteless Jokes
Product Description
A collection of Blanche Knott's three Truly Tasteless Joke books:
"Truly Tasteless Jokes"
"Truly Tasteless Jokes Two"
"Truly Tasteless Jokes Three"
Book Description
A tale of two cities -- both called "New York."
The first is a real city, an urban agglomeration of millions. The second is a mythic city, so rich in memory and association and sense of place that to people everywhere it has come to seem real: the New York of such films such as 42nd Street, Rear Window, King Kong, Dead End, The Naked City, Ghostbusters, Annie Hall, Taxi Driver, and Do the Right Thing — a magical city of the imagination that is as complex, dynamic, and familiar as its namesake of stone and steel.
As James Sanders shows in this deeply original work, the dream city of the movies — created by more than a century of films, from the very dawn of the medium itself — may hold the secret to the allure and excitement of the actual place. Here are the cocktail parties and power lunches, the subway chases and opening nights, the playground rumbles and rooftop romances. Here is an invented Gotham, a place designed specifically for action, drama, and adventure, a city of bright avenues and mysterious side streets, of soaring towers and intimate corners, where remarkable people do exciting, amusing, romantic, scary things. Sanders takes us from the tenement to the penthouse, from New York to Hollywood and back again, from 1896 to the present, all the while showing how the real and mythic cities reflected, changed, and taught each other.
Lavishly illustrated with scores of rare and unusual production images culled from Sanders's decade-long research in studio archives and private collections around the country, Celluloid Skyline offers a new way to see not only America’s greatest metropolis, but cities the world over.
From the Hardcover edition.
Customer Reviews:
Seeing NYC through the camera's lens.......2004-06-10
How New York is seen (figuratively and literally) by the rest of the world has been influenced more by Hollywood than anything else. James Sanders brilliant "Celluloid Skyline: New York and the Movies" explores the relationship among Gotham, Hollywood, and the rest of the planet. There's a lot here, and a lot of material that has never been presented before.
Each section offers specific insights into the cinematic image of New York: its icons, its myths, its realities. What is also intriguing is how Hollywood's directors manipulated actual city locations to make it look "more like New York". One of my favorite essays has to do with the "domestic" look of New York: its mansions, row houses, and tenements. Also fascinating is the section called "Nighttown"--Hollywood loves the dangerous flavor of New York's streetlife.
This is a marvelous book with a marvelous look. Take one of the other reviewers' advice, however, and get the hardcover. The size makes a big difference.
A Gem for your Personal Library.......2003-10-18
If you have an interest in films, architecture or New York City then the purchase of this film is a no-brainer. The book is packed with photographs of movies and film sets that feature the buildings of New York. Another reviewer mentioned the Alfred Hitchcock set shot from the film Rope. I would add the shots from Fountainhead and Week-end at the Waldorf as being special and stunning.
James Sanders said that he spent 15 years writing and researching this book and it shows. His points are well written and quite informative.
I would strongly suggest the hardcover edition for its slightly larger size and the quality of the Knopf binding.
First editions can be purchased used at a very attractive price. Like I said, no-brainer.
Brilliant and fascinating!.......2002-07-27
If there was ever a book that really needed to be written, and was then executed nearly flawlessly, this is it. Documenting the multi-threaded releationship of New York City and Hollywood (the movie biz began in NYC, and the studios' financial offices remained there; much of the writing/directing/acting talent came to Hollywood from NYC; Hollywood's backlot NYC was the setting of thousands of films; the ideas of the Hollywood versions eventually changed the real thing; etc.), this is a heckuva fun and interesting read.
Among its most fascinating parts are information on the techniques used to create believable NYC settings by the studios (e.g., the most detail I've ever seen on Hitchcock's enormous Rear Window set), examples of the vast amount of architectural and local-color detail contained in the studio's art department photographic files (more than in some of NYC's museums!), and its general architectural analysis of NYC's major iconic structures: skyscrapers, rowhouses, tenements, train stations, nightclubs, etc.
But of even greater interest are the detailed treatments of how NYC was SHOWN in films (both well-known classics and obscure titles) of different genres and eras, and how the IDEA of NYC affected the world audience, and eventually changed the city itself as new generations flocked to their city of dreams... A flip through the photographs alone is a total pleasure.
This is a great book for film buffs, fans of NYC, architecture students, and those interested in 20th century social history. (I'm all of those things, and I LOVED it!)
A loving, detailed treatment of a fascinating theme.......2002-02-20
This is a beautifully written book on the portrayal of New York City in the movies. The author is extremely knowledgeable about the architecture of NYC (in fact, he is a New York architect), about the geography and history of NYC, and about film, both in its historical and technical aspects. The writing is imaginative, lyrical, thoughtful, and intelligent--this is a labor of love that took 15 years to complete. If you have any interest at all in New York City or in film, do yourself a favor and buy this book. It made me want to go out and rent at least 60 of the films discussed in it, and it reminded me of many great films set in NYC that I've enjoyed in the past and will want to see again to note some of the characters, themes, landmarks, or stage sets that Sanders describes.
complexly considered and captivatingly cosmopolitan.......2002-02-14
This fascinating exploration of the interrelationship between the city of New York as an urban center and its portrayal throughout the history of moviemaking is filled with perceptive insight and thoughtful analysis. Highly recommended.
Book Description
This digital document is an article from Cineaste, published by Cineaste Publishers, Inc. on March 22, 2002. The length of the article is 1677 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Celluloid Skyline: New York and the Movies. (Book Reviews). (book review)
Author: Leonard Quart
Publication:
Cineaste (Magazine/Journal)
Date: March 22, 2002
Publisher: Cineaste Publishers, Inc.
Volume: 27
Issue: 2
Page: 56(3)
Article Type: Book Review
Distributed by Thomson Gale
Product Description
Titles are: Twist * Chi * Lost * Swallow * Porno Creep * Good God * Mr. Rogers * K@#0%! * No Place to Hide * Wicked * A.D.I.D.A.S. * Lowrider * Ass Itch * Kill You * Blind * Shoots and Ladders.
Customer Reviews:
Great Korn Songbook.......2002-06-08
This book is great, it has an incredibly documented tablature, the lyrics for all the songs, and it even includes "Blind" and "Shoots and Ladders" in the back after the "Life is Peachy" set of songs. Even if you just want the lyrics, it's interesting.
I was also kind of amazed at exactly how low and high some of the notes were; I don't know why, I've listened to Korn for years, but I guess seeing it on paper is just fun. Anyway, it was well worth the money.
Great.......1998-10-26
It was Great. All Korn fans will love it.
Product Description
Short stories, quotes, poems dedicated to those who didn't survive the 11 Sep attacks.
Book Description
A chess book on the openings, aimed at a club audience.
Customer Reviews:
Decent.......2007-07-22
Not a bad repertoire book, but why can't opening books be written with more emphasis put on the ideas behind the moves, on what both sides are trying to achieve in the opening? Why the reams of variations that end with "and white is slightly better"?
If you like to play your openings monkey-like "if black plays A, then white answers with B", then this book is for you.
And as a sidenote, the "attacking" openings proposed by Emms are somewhat tame. Why not the Urusov Gambit in the Bishop's Opening against Nf6, or the Austrian Attack against the Pirc?
A great book for more experienced players........2006-02-06
I am an amateur player (I would estimate my rating to be somewhere around 1800-1900) who like many players started off with 1 e4 as White, but I have been playing 1 c4 for quite a while now. I have had this book for a couple of years and didn't use it much, until recently when I decided I would like to try out more direct openings with White and got it out to see if 1 e4 might be suitable for me. Before I go into the specifics of the content, I'll mention that the overall quality of the product is good, with a nice glossy cover, quality paper and binding and clear print and diagrams, although there are a fair number of (largely excusable) typos.
This is a repertoire book for White (Emms gives suggested lines to play as White against the various defences that Black can employ). Suggestions are given for all the main defences, as well as a few less used ones (1...Nc6, 1...b6 and 1...a6). Emms largely avoids main lines in an effort to avoid theory, but virtually all of his suggestions have a good pedigree and have been played by various World Champions at one time or another.
The basic repertoire is as follows:-
- Against the Sicilian, the closed variation (as played by Spassky): 2 Nc3, followed by a kingside fianchetto and generally gaining space on the kingside with an attack on the Black king's castled position.
- Against 1...e5, the Bishop's Opening (played by Kasparov and Larsen): 2 Bc4, followed by Nc3, d3 and if possible f4-f5, with a large space advantage on the kingside and again a powerful attack if Black is careless, or else active piece play in the centre.
- Against the French, the King's Indian Attack (Fischer's favourite): 2 d3, followed by Nf3, Nbd2, a kingside fianchetto and often e5 with a kingside attack.
- Against the Caro-Kann, 2 c4, with the idea of transposing into a favourable Panov Attack (as played by Botvinnik) by delaying d2-d4.
- Against the Pirc and Modern defences, the 150 Attack (played by Kasparov and Anand, amongst others): 2 d4, 3 Nc3, 4 Be3, with a possible Qd2 and Bh6 to exchange Black's defensive Bishop and h4-h5 with a massive kingside assault.
- Against the Scandinavian, Emms recommends 3 Bb5+ against 2...Nf6, with a later d4 and c4 to build a big centre while avoiding the Portuguese Gambit. Against 2...Qxd5 and 3...Qa5, Emms' idea is to force a pawn weakness in Black's kingside with a later Ne4xf6.
- Against the Alekhine, the solid but dangerous Exchange variation is recommended (c4 and d4, then exd6), as played by Alekhine and Fischer.
The lines suggested for White are not the most aggressive available, but I think that the title of the book is quite justified - Emms has struck a nice balance between active and solid play here. Certainly Emms' effort to ensure that "Black has no easy way to reach a dull equality" has paid off. That was one of the gripes I had with playing 1 c4 in some lines, but all of the suggestions in this book at least reach complex positions with chances for both sides.
The repertoire is presented in a 'variation by variation' layout, with one or two games mentioned for each minor Black sideline along the way. This is one of the better approaches to learning an opening in my opinion, even if it does take a little getting used to, and it enables the reader to easily look up lines from his own games to see where play diverged from the book. I am pleased to say that Emms is objective with his assessments, recognising that Black can achieve equality in some lines if he plays accurately, but also giving possible improvements of his own for White in these cases.
Personally I like the suggested repertoire very much. I have found the lines quite quick and easy to learn, with understanding of ideas often being more important than knowledge of variations. They are solid yet dynamic, largely avoid deep theory and will give you positions which you will likely know better than your opponent.
I should make a few things clear at this point however.
Firstly, as I have said, although this book is called 'attacking with 1 e4', Emms has chosen objectively sound lines which have stood up to grandmaster scrutiny, so I'm afraid fans of wild 19th century gambit play are out of luck!
Secondly, this book may not be suited to an absolute novice. While it provides a good and complete system for White, there is not a great deal of prose explaining the plans for both sides. Many lines are given without comment, just an assessment at the end. This is fine for seasoned players with a deeper understanding of the position, but beginners may well have difficulty understanding why a particular line given as better for White is so, or how to continue after the line in the book runs out.
Thirdly, following the repertoire will land you in a wide range of different types of positions - closed, open, isolated queen's pawn, opposite side castling, etc. This is undoubtedly good for one's chess development in the long run, but some players may, for example, dislike playing closed positions, or have a particular aversion to taking on an IQP. In this case they may prefer to pick only the lines that suit them. If you hate playing the King's Indian Attack, by all means play 2 d4 against the French, but stick to the Bishop's Opening if you don't like the Ruy Lopez! In my case the 150 Attack is a bit sharp for my liking, so I prefer to play 2 Nc3 and then either play the Classical or the Fianchetto variation, or transpose into a Closed Sicilian after 2...c5.
Emms covers the Closed Sicilian, the Bishop's Opening and the King's Indian Attack in particular depth, so even if you only want to play one of these lines, this book is well worth a look. The only (tiny) hole I have found in the repertoire thus far is in the main line of the Scandinavian, where I believe Black can avoid Emms' suggested Ne4xf6, weakening Black's kingside, by delaying ...Nf6 until ...c6, ...Bf5 and ...e6 have been played, making it more difficult for White to make progress. But of course White still gets the more active position with best play.
All in all then, an excellent book, and sufficiently comprehensive for most amateur players. I recommend that anyone who plays, or is thinking of playing 1 e4 at least take a look at this book, even if you think you know your stuff already! A little bit more prose would make this a definite 5 star book, but as it is it's a high 4. For a 5 star repertoire book, have a look at Tony Kosten's 'The Dynamic English' - but sadly that covers 1 c4, not 1 e4! :-)
Any book by Emms is going to be good...........2005-03-01
John Emms is my favorite opening book author. I have 3 or 4 of his books and they are fantastic.
"Attacking with e4" is no exception. I like the opening choices. They are solid and easy to learn (and fun to play IMHO).
I love the Closed Sicilian. I doubt I would ever have played it unless I had gotten this book. I was amazed at how easy it was to learn and play given Emms guidance. I won a game over an opponent ranked 300 points above me using this opening and following Emms.
The Bishops opening is another solid opening.
I think the book gives you a good opening set that can be used at any level (which is what I find is lacking in some "opening repetoire books"..they are good at lower levels but you get chewed to bits at the higher levels).
Solid but dynamic.......2003-08-27
I'm very impressed with this book. The format took a little getting used to (complete games aren't presented, just ever-deepening lines), but after going through the lines, you get used to it.
The systems presented are pretty solid but still active. They are easy to learn and present attacking opportunities without huge risks. They are not ultra-aggressive lines, but they are not boring--they involve many different pawn structures from a KIA vs the French which blends nicely with the closed sicilian, to 2. c4 caro-kann and the bishop's opening.
Very good..........2003-06-25
I found that this book was very good, however it is not suitable for players +1700, as it just doesn't have enough variations to fully complement a stronger player's opening repertoire. I, myself used this book to get started, but now the only opening that I still use that is recommended by this book is the 150 Attack againest the Pirc and Modern (I needed a new book in order to play it though.)
The pros of Attacking with 1 e4 by John Emms are:
it gives a complete repertoire for white,
it cuts down on a lot of studying,
the given repertoire is set up very well, in that one variation can transpose into another,
by buying only one book for white you also save money...
Now to the cons:
the book is far from comprehensive,
it spends little time with the Nimzowitsch defence,
much of the variation end with "white is (slightly)better" which leaves you to wonder why,
as you become a stronger chess player you will probably want/need more complete opening books,
To conclude, this is a great book for the player with an unstable opening repertoire, and despite the great number of cons, this is a very good book.
Amazon.com
This is a review
Book Description
Radical secrets of direct marketing players
Go behind the scenes and cash in on the undisclosed, off-the-record strategies of today's top direct marketers. These high-profile techniques can be applied to your non-direct marketing business with amazing results and direct marketing guru Dan Kennedy can take you there.
Dan and his elite team of consultants--all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants and sales--reveal their radically different, super-profitable methods and share actual advertising and marketing examples from their businesses!
Also, sit in on a discussion of the hottest marketing techniques on the audio CD inside. Discover customer-getting, sales-boosting tactics you never knew existed!
INSIDE!
- FREE--Email Course & Direct Marketing Tool Kit
- FREE--$995.00-Value Seminar Tickets
- FREE--Tele-seminar Invitation
- FREE--Newsletters
Customer Reviews:
Needed More.......2007-07-17
One cannot deny the fact that the book is used a selling vehicle for all of Kennedy's other books. You have to look past that however, and focus on the meat of the book, which is the only reason one would buy it.
The concept of having 90% of the book written by others is interesting, but makes some chapters far better than others. The audience of this book is meant to be small business owners, but I can't imagine that this book gives them enough content to actually get a campaign off the ground. It basically says that marketing, when done right, works. But makes it sound much simpler than it really is. Most of the details as to what makes something work are left out. It also contains blanket statements like, long copy is much more effective than short, which leaves out many details. An untrained person will think that the more you write, the better your response rates will be. Marketing is not that simple. Otherwise, why would Dan Kennedy change six figures to write copy for someone?
The book also loses some credibility because of the excessive self-promotion on behalf of most of the writers/contributors. In my opinion, the writers' accomplishments should be used to add to their credibility as subject matter experts. Not as a vehicle for expressing their over inflated egos or blatantly selling their products and services. Rather than impress the reader, the author pushed many away, who may have otherwise gained something from this book, which does contain some useful information.
On the positive side, the examples given are great. For the reader to be able to see the actual pieces that are being described in the chapter, can be really helpful. Statements like focusing on what your customers WANT rather than what they NEED, are great. So there are useful bits scattered throughout the book.
I have not read any of Kennedy's other books, so I'm by no means discounting the rest of the No B.S. series. However, before you start spending your hard earned money on marketing, I hope your research goes far beyond this book.
Disappointed.......2007-04-12
I am not sure if I should be disappointed with the book itself, or the fact that Dan Kennedy's students run around online giving all his products 5 star blindly.
This book is NOT written by Dan Kennedy. Dan Kennedy only wrote the first chapter, and from that point on, each chapter contains teaser content and a plug for a different guru.
This book has some nice overview of some examples, but it is not as good as the reviewers make it out to be. You will not get anything concrete out of it.
A shameless upsell atempt, very little substance........2007-02-12
I've bought and read all of Dan's No B.S. books and was very dissapointed with this one. While he does promote his books and services in the other books, it's not in a blatant hard sell fashion as in this book. So much so, the whole book seems to be a tease and a marketing attempt for his inner cicle's services.
Nonetheless, I'd give Dan the benefit of the doubt, he is after all a marketing guru. In fact, I got a lot of good ideas from his free newsletter. It seems to me, however, that ever since he partnered with Bill Glazer, everything that's published under his name is a non-stop commercial for the Kennedy inner cirlce.
compact and inspiring, from a super successful marketer.......2007-01-04
Dan Kennedy's "No B.S." series books are all excellent. This one is a great introduction to direct marketing. Learn how hugely profitable techniques formerly used only in direct mail and infomercials can be used in today's internet businesses. Although some people don't like his "No B.S." style, Kennedy is a clear and inspiring writer, and has achieved huge success for himself and his clients.
Short, and to the Point.......2006-11-05
This little book contains 17 chapters, each one dedicated to a separate marketing principle--and each one written concisely and persuasively. The first section consists of seven chapters in which the general principles are discussed. The next section includes success stories from retail businesses, restaurants, professional practices, sales careers, and service businesses, with additional chapters about "Systems for Every Marketer" and "Customer Retention."
A CD also comes with the book. The CD contains highlights from Dan Kennedy's seminar on direct marketing.
Books:
- Full Bloom: The Art and Life of Georgia O'Keeffe
- Further Adventures Of Phoenix & Cyclops TPB
- Geometric Abstraction: Latin American Art from the Patricia Phelps de Cisneros Collection
- Gerard ter Borch (Studies in the History of Art, National Gallery of Art, Washington D.C.)
- Glamorous Stars of the Forties Paper Dolls
- Hollywood Cartoons: American Animation in Its Golden Age
- How to Create Tree Sculpture: TEP BY STEP INSTRUCTIONS FULLY ILLUSTRATED
- Information Graphics and Visual Clues: Communicating Information through Graphic Design
- Isabella Ballerina
- Islamic Art and Architecture 650-1250
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