Average customer rating:
- If you really hate cats...
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The Official I Hate Cats Book
Skip Morrow
Manufacturer: Holt Rinehart and Winston
ProductGroup: Book
Binding: Paperback
General
| Drawing
| Arts & Photography
| Subjects
| Books
General
| Arts & Photography
| Subjects
| Books
Cats, Dogs & Animals
| Humor
| Entertainment
| Subjects
| Books
Similar Items:
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101 Uses for a Dead Cat
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I Still Hate Cats
ASIN: 003057708X |
Customer Reviews:
If you really hate cats..........2001-11-17
Well, if you do hate cats, you'll laugh your way through this book of drawings. Placing kitties in perilous predicaments is the objective here. Let your mind do the walking. Great book for relaxing with (yes, really).
Customer Reviews:
I don't hate cats, but..........2000-07-26
I like cats a lot, but this book and it's predecessor are so much what cat-haters think! I even find them funny at times. It's a great book to use as a gift, too.
Book Description
While one would think undergarments are standard fixtures on manga characters, they can be unexpectedly tricky for artists to draw. This book includes more than 4,000 illustrations showing details of these garments worn on a figure in addition to a detailed history of intimate apparel. Moreover, it enables the reader to make practical use of the illustrations provided to create easily their own fantasy costume designs. This volume is chock full of ideas ready for use!
Customer Reviews:
I passed .......2007-06-10
I almost bought the book until i LOOKed in it. It's basicly drawing girls in skimpy sexy clothes. If You like that kind of thing then shovel out the 20 bucks.
Helpful in ways, depending on the person.......2007-05-30
In this series of HTDM costume encyclopedia, Hayashi and morimoto team up once again to show you some different apparel for your characters. In the first couple of pages they give examples of fantasy wear, which they created through the use of unmentionables (bra, panties, corsets, etc...)Now, this book is pretty good when it comes down to underwear and all, but what can one truly gain form buying this book? Well for starters, if you are having trouble with drawing certain bra's and panties, or even pajama's(which is in here as well, but not many examples of it)can benefit you pretty well; then again, that is just about it. I guess alot of people won't find it helpful to them if they are not drawing a manga that's along the lines of golden boy, La blue girl, ikkitousen, and other various anime's along those lines of panty shots and etc. Another good thing that I noticed from this book is that they give examples of undergarment throught the centuries from different ethnicities, the down fall is they don't show alot of it, it's just examples. All in all, I would recommend this book for those who would like to learn how to draw under garments or for those who need these essentials for their manga. It all depends if you find this book helpful or not. I will make a recommendation though. If guys are looking for clothes that people wore through out the centuries from different ethinicities, then you are looking for HTDM Bishoujo around the world. They not only show you different races, but also show you what clothes they wore.On helpfulness I rate this book a 3 for those who can't really benefit from this book, and I rate it a 4 for my personal use.
Fun to draw . . . and look at too!.......2007-04-20
This is a fun `How to Draw Manga - Intimate Apparel' book that I bought recently for my husband as a gift.
As its title implies, this is literally an encyclopedia of (illustrated) intimate apparel - which includes a wide variety of brassieres, panties, slips, tops, bottoms, stockings, garter belts, bustiers, camisoles, and other sexy sleepwear.
Most of the book is merely a presentation of the various garments. The real instruction doesn't start until the last section, "Drawing Intimates."
The sexiest tutorials are definitely the "Drawing Brassieres . ." and "Drawing Panties from Various Angles" - which include both tempting look-down and look-up (upskirt) views!
This section also has some fun trivia. Hey, did you know that when rendering women's undergarments - that panties should always be drawn with two lower seams (for the cotton panel) - while bikini bottoms should only have one? (After a quick check of my own undies - I found this to be generally true.) Bikinis should also be drawn as being made from a thicker fabric!
As a watch out, the sexiest - and only color picture - is the one on the cover!
For those who illustrate for a living, like cartoonist or fashion designers - this `How to Draw Manga - Intimate Apparel' can be an invaluable reference.
For the rest of us, this is also light entertainment for anyone (girl or guy) who enjoys viewing the feminine form. XOXOX
Great reference for artists, not for hentai........2007-01-13
If you are an artist with serious problems of Girls reference, this is the best book you will find, also the other 2 encyclopedias, I own the 3 of them and believe me this are the best reference for drawingk, sculpting and others stuffs, just get it while its hot... cause it will be hot forever!
Not really needed........2005-06-03
Ok all of us out there have a pretty good idea on how underwear should look and there's only so many different ways to draw them. I found the book to be a little dissapointing and seems repetative on the same subjects. What I did like the most was the fashion section through the ages starting with Ancient Egypt through to today. Though don't get too excited this section is 1/8 of the book and goes by quick. As for the rest, well I'd skip this one especially if you have a good imagination, you can come up with your own ideas as to how seductive or innocent your character's outfits should be.
Book Description
"Congratulations to Bradford W. Wright for penning one of the most comprehensive and readable accounts of the pervasive effect that comic books have had upon generations of readers throughout America, and indeed -- the world." -- Stan Lee
As American as jazz or rock and roll, comic books have been central in the nation's popular culture since Superman's 1938 debut in Action Comics #1. Selling in the millions each year for the past six decades, comic books have figured prominently in the childhoods of most Americans alive today. In Comic Book Nation, Bradford W. Wright offers an engaging, illuminating, and often provocative history of the comic book industry within the context of twentieth-century American society.
From Batman's Depression-era battles against corrupt local politicians and Captain America's one-man war against Nazi Germany to Iron Man's Cold War exploits in Vietnam and Spider-Man's confrontations with student protestors and drug use in the early 1970s, comic books have continually reflected the national mood, as Wright's imaginative reading of thousands of titles from the 1930s to the 1980s makes clear. In every genre -- superhero, war, romance, crime, and horror comic books -- Wright finds that writers and illustrators used the medium to address a variety of serious issues, including racism, economic injustice, fascism, the threat of nuclear war, drug abuse, and teenage alienation. At the same time, xenophobic wartime series proved that comic books could be as reactionary as any medium.
Wright's lively study also focuses on the role comic books played in transforming children and adolescents into consumers; the industry's ingenious efforts to market their products to legions of young but savvy fans; the efforts of parents, politicians, religious organizations, civic groups, and child psychologists like Dr. Fredric Wertham (whose 1954 book Seduction of the Innocent, a salacious exposé of the medium's violence and sexual content, led to U.S. Senate hearings) to link juvenile delinquency to comic books and impose censorship on the industry; and the changing economics of comic book publishing over the course of the century. For the paperback edition, Wright has written a new postscript that details industry developments in the late 1990s and the response of comic artists to the tragedy of 9/11. Comic Book Nation is at once a serious study of popular culture and an entertaining look at an enduring American art form.
Customer Reviews:
Comic Book Notion.......2007-08-05
Wright thinks comic books worthy of study in that they offer "a fun-house mirror of life" (xiv).
Wright has a brisk style and his story from the origins of Superhero comic books in 1938 to the mid 1990s decline due to an overheated market, is familiar enough. He certainly has read a lot of comics and it shows. As the reviews here suggest this book has become a standard history of comic books and American culture. My reservation about the book is that too much of Wright's argument is about the way comic books reflected American culture and too little suggests ways comic books may have shaped American culture.
An Outstanding History of the Comics and Their Place in American Cultural History.......2007-06-27
A scholarly yet extremely readable and enjoyable account of the history of comics and how they fit into and reflect American culture since the 1930's. Mr. Wright's account of Frederic "Seduction of the Innocent" Wertham and his attacks on the comic book industry in the late 1940's and early 1950's is the most thoughtful and even-handed I have ever read. This book belongs alongside Gerard Jones' wonderful Men Of Tomorrow: Geeks, Gangsters, and the Birth of the Comic Book as the best overall histories of the comics ever written. It's very informative and highly entertaining, a truly terrific read.
Great buy. Great read. SO WORTH IT.......2007-05-14
If you have a passion for comics or for American culture this is really a great book. It's a lot bigger than I thought. It's also a lot more fun then I thought. It isn't a dry read at all. Engaging and interesting, I would recommend this to anyone.
Too Much That is Not Discussed.......2006-03-27
There is simply too much that is not discussed for this to be a truly effective book, including most of DC and Marvel's non-superhero output, so that their war, western, and romance comics are neglected and the horror boom of the 1970s is largely ignored. The many superhero comics of the 60s that were published by companies other than DC and Marvel are also overlooked. Harvey and Gold Key are barely mentioned and to read this book, you would think that Charlton only printed war comics.
An amazing book!.......2006-03-17
I don't know that I can write this review without injecting it with ample amount of gushing praise, but I will try.
I teach media and communications at the college level and have been studying pop culture and its effect on society for over 20 years.
That said, this book was only on the periphery of my attention for some time. It took me seeing it was used as a text for a course a fellow instructor at Penn State to buy it and read it.
To say "I couldn't put it down" is cliche, but I honestly could NOT resist reading this book. I often read several books at a time, but this book demanded my constant attention.
While it covers the same ground as many histories of comic books do (in particular Men of Tomorrow), and while many comic fans who have studied their favorite medium's past will already be familiar with many of the points Wright brings up in Comic Book Nation, this book is never less than entertaining and enlightening.
What makes it a bit different from other histories is not so much that Wright is a comic lover, but that he lets that love shine through.
He makes no aplogies when comics made him (and probably many of his reader) cringe and also praises creators, creations, and comics where praise is needed.
He also offers the most balanced account of the oft-discussed Seduction of the Innocent era of comic books I have read to date.
This book is a joy.
Amazon.com
For years, the National Lampoon has been soliciting readers for photographs of the weird signage that litters the American landscape, clippings of unintentional profanity or stupidity in newspapers, and other howlers of visual and written communication. This book collects the best from the archives. Although the book is most hilarious when viewed with the copious illustrations, some of the examples include:
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Product Labels:"Try our cough syrup, you will never get any better"; "Walgreen's non-constipating slip-on thong sandals"
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Headlines: "2 Towns Vie for Pizza Hut Sewage"; "Multiple-personality rapist sentenced to two life terms"
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Store Signs: "Let us sniff your tailpipe"; "Perk up with a back-to-school spinal check-up"; "UAB University Inn Welcome Infectious and Parasitics"; "Now Hiring Liver & Onions"
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Newspaper Ads: "For sale: one inflatable sheep. Slightly used, $15"; "Blin Bookmart: Rare, out-of-print, & non-existent books"
Not only is truth stranger than fiction: but real life is often funnier than most comedians.
Book Description
Now, for the first time, fans of National Lampoon's popular True Facts books can enjoy the complete True Facts collection in one hilarious edition. Every weird and wacky photo, advertisement, announcement, and news article is in one handy volume. It's a guaranteed hit.
Customer Reviews:
Simply hilarious!!!.......2001-12-27
Stop reading this and buy this book now.
I mean it. Buy this book now.
Okay, if you simply must read this before buying, I guess there is nothing I can do to stop you. This is a simply hilarious book. There's literally something funny on virtually every page.
Weird and wacky photos, strange advertisements and announcements, and truly bizarre new articles are the norm here.
Truly deserves 6 stars.
It just arrived 20 minutes ago and I had to put it down!.......2001-03-22
I had to stop reading it on page 7, page 12, and now page 27. I laugh so hard, my tummy hurts & my eyes start to water, that I have to put it down! Totally worth the price, and fun for repeat reading down the road. A MUST HAVE!
The funniest book I have ever read.......2000-09-16
I first came across this book on vacation in Florida in the summer of '97.I had just read a few pages and I was laughing uproarisly,people in the store were looking at me.I had to buy it.Now,three years later,I still split my sides laughing whenever I read this book.It's in the same vien as Jay Leno's 'Headlines', it deals with real life,unintentionally funny stuff.This book is surely proof that the truth is funnier than fiction.Anyone with a sense of humour should buy,and love,this book.
A Totally Hilarious Collection, A Must Have.......2000-04-09
The first time I read this, I actually had to put the book down because I was laughing too hard. If you like Jay Leno's Headlines, then you'll love this. It's way better. All of the pictures and headlines are true, that's what makes it fun and the commentary by National Lampoon with each picture is just as funny. My favorite is the picture of the Sesame Street gang and the misprint in identifying one particular character. BUY THIS FOR A GUARANTEED LAUGH!
Hilarious! I could not stop laughing!.......2000-01-28
Oh my god. I thought I was going to die of laughter. The stuff that's in the book is actually true and I could not stop laughing at these sighns and newspaper articles that they had in there. (EX: A man gets killed by a bowling ball) You have to get this book. You can't stop laughing.
Average customer rating:
- Thank you "Good Morning America!"
- Laugh out loud.
- Nice Job!
- "Brand-new"? -- Not really . . .
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National Lampoon's Big Book of True Facts
Manufacturer: Rugged Land
ProductGroup: Book
Binding: Paperback
General
| Humor
| Entertainment
| Subjects
| Books
Love, Sex & Marriage
| Humor
| Entertainment
| Subjects
| Books
Parodies
| Humor
| Entertainment
| Subjects
| Books
Reference
| Movies
| Entertainment
| Subjects
| Books
Curiosities & Wonders
| Fun Facts
| Reference
| Subjects
| Books
ASIN: 1590710592
Release Date: 2005-05-31 |
Book Description
National Lampoon’s True Facts:
At long last, a completely new and unique collection of National
Lampoon’s wacky, true, and amazingly stupid True Facts.
Brief Description:
Before Jay Leno’s “Headlines,” before the New York Post’s “Weird but
True,” there was National Lampoon’s TRUE FACTS–hilarious real-life
advertisements, stupefying signs, weird wedding announcements, and
other completely absurd-but-true samples of real-life funny stuff.
Customer Reviews:
Thank you "Good Morning America!".......2004-07-23
I just saw this Bicycling Comedian guy on Good Morning America showing pictures of his funny road signs. I had to go out and buy the book! It doesn't disappoint.
Tons of great color photos interspersed with funny newspaper clippings. Must be the best collection of funny road signs out there, very cleverly put together with a theme on each page.
Everybody I've shown it to has laughed out loud, no matter what page they turn to. Reall funny stuff.
Laugh out loud........2004-07-07
Or maybe snicker and chortle. This big, colorful book is full of pictures that will make you giggle and true-but-strange news stories that will have you going to your friends and say "listen to this!"
Really funny!
Nice Job!.......2004-06-30
This book is a great collection of the 'best' of National Lampoon's famous True Facts section which started the whole "Weird News" category.
The new stuff is just as good, and the presentation of the material makes for a snicker-when-no-one's-looking book. A very guilty pleasure!
"Brand-new"? -- Not really . . ........2004-06-29
The editors of National Lampoon do not understand the term "brand-new." At least 75% of the material in this book comes directly from the 1995 collection "National Lampoon Presents True Facts: The Big Book." This 2004 edition should be marketed as a four-color reissue with some additions, not as a completely new work. The new material is not very funny, the editorial comments are rife with typos, and at least three images are repeated twice _in the same book_! What a sloppy, frustrating follow-up to the hilarious 1995 collection.
(...)
Average customer rating:
|
2006 National Lampoon's Big Book of True Facts Daily Boxed Calendar
Manufacturer: Avalanche Publishing, Inc.
ProductGroup: Book
Binding: Calendar
General
| Calendars
| Book Accessories
| Our Favorites
| Gift Ideas
Block Calendars
| Calendars
| Book Accessories
| Our Favorites
| Gift Ideas
Block Calendars
| Calendars
| Formats
| Books
ASIN: 1595015175 |
Book Description
Inside This Calendar Are Over 300 Newspaper Snapshots Of Hilarious Real-Life, Completely Absurd-But-True Facts. See A Sign For Submarine Parking Or For Renting Concrete Skis! Adapted From The Book National Lampoon's Big Book Of True Facts, These Wild And Wacky Pages Will Shock, Amuse, And Amaze You!
Book Description
Veteran film critic Joe Leydon analyzes 100 movies that have defined genres, influenced filmmakers--and serve as standards by which other films are measured.
Customer Reviews:
Smart Fun.......2006-06-05
This is one of the most pleasurable books about film around. Author Joe Leydon obviously knows his stuff but he's no pompous pedant. Instead, reading his prose feels as though you are having a conversation with a good friend -- and a witty, intelligent, interesting friend at that.
The goal of the book is not to tell us which are the greatest movies ever made, but to point out films to see that are important because of their subsequent influence on other films and on our culture itself. Luckily, this is done with just the right balance of humorous anecdotes and serious, insightful commentary.
I find myself reading a section in the book, renting a film or a few that were mentioned in that section, and then rereading the book after watching the movies. Invariably, I end up appreciating and enjoying the flims a lot more than I would have if I had just watched them cold.
This is one book that will have a home on my shelves for a long time to come.
pseudo-expert.......2006-05-28
I saw this book at the Strand when I was visiting New York City, and should have left it there. This guy has set himself up as an expert in the field, but seems to have written no articles in film journals, and also is pretty well known as a shill in the industry; someone who will praise anything to get his name in print.
Guess I'm tired of pompous baby boomers who think they know everything about what they consider classic movies, but who have no real discernable standards. I mean, who doesn't like Truffaut? Predictable, and why should I care what this author thinks? As far as I can tell from the bio in the book, he's an opinionated free-lancer without even any academic credentials. Writing style? Shrill.
Nancy Weissburg, Brooklyn Heights, N.Y.
Fresh, engaging writing with clarifying perspective........2005-11-10
I imagine one of the more difficult things for someone who writes about movies, is to write about the movies everyone's already written about, and not say the same things everyone else has said.
I mean, what more needs to be said about "Citizen Kane" or "Rashomon"?
Then comes along Mr. Leydon, with these masterful, concise, pithy reappraisals of movies that everyone simply needs to see. The key here is perspective. He places each movie within a broader canvas; you see where it fits in cinematic history. You see where it SHOULD fit in your own filmgoing history.
That's a pretty neat feat.
I've been sitting reading a handful of these essays over lunch, over several days. They're perfect for those short periods of time, longer than a bathroom break, shorter than a rainy afternoon, when you'd like to read something better than a People magazine article.
Having read dozens, if not hundreds, of film books, I was constantly surprised at his fresh approach, and his scholarly but engaging tone.
This book on essential movies is an essential book itself.
A thoroughly enjoyable experience...he needs to write another one!
Guidebook to the Stars.......2005-09-15
How do I know Joe Leydon's Guide to Essential Movies You Must See works? Because as I read his description of film after film, I found myself wanting to run out and watch them all -- even the ones I'd already seen. Leydon obviously loves the movies he writes about, and his writing makes us want to love them, too. If some Friday night you're wondering what to rent that won't waste your time, follow Leydon's lead to the most unforgettable films ever made.
A must read.......2005-06-03
I bought Joe Leydon's book because I have always enjoyed reading his witty, thoughtful reviews in Variety. So I came in with high expectations, and this book delivers. Movies You Must See uses a unique structure to guide the reader through a film school's worth of great films. After reading this enjoyable book, you will not only have a bunch of classic movies to rent, but you will have truly learned something.
Average customer rating:
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All the Power: Revolution Without Illusion (Punk Planet Books)
Mark Andersen
Manufacturer: Akashic Books
ProductGroup: Book
Binding: Paperback
General
| Music
| Entertainment
| Subjects
| Books
General
| Politics
| Nonfiction
| Subjects
| Books
Activism
| Politics
| Nonfiction
| Subjects
| Books
General
| Political Science
| Social Sciences
| Nonfiction
| Subjects
| Books
ASIN: 1888451726 |
Book Description
Mark Andersen has been D.C.'s leading grassroots political activist/organizer for the past 20 years. Here, he offers guidance for young activists and also shatters the illusions that underpin much "radical" political activity.
Mark Andersen is the co-author of Dance of Days: Two Decades of Punk in the Nation's Capital (Akashic, 2003). He is outreach coordinator for Emmaus Services for the Aging, an advocacy group that assists inner-city seniors in Washington, D.C. He remains active with Positive Force D.C., Helping Individual Prostitutes Survive, Women's Advocates to Terminate Sexism (WATTS), as well as with the parish council and justice & service committee of St. Aloysius Catholic Church. He lives in Washington, D.C.
Customer Reviews:
Essential Reading.......2007-09-04
I was moved to write a review here, something I never do, by the inaccuracy or apathy expressed in the only other review of this radical text. This is a book for those striving to achieve success in social justice movemnts.
I have been involved in movements for social change since I was a teenager, and even moreso once I was introduced to punk culture. Punk is not just music. Punk is not just an aesthetic. Punk is an attempt to reframe and alter the injustice that is pervasive among the many, and championed by the few.
Andersen wants us---punks, activists, feminists, enviromentalists, anarchists, etc---to learn from his vast experience. He has an important story to tell. As Jello Biafra states on the book's jacket: "In your grasp is a heartfelt, brick-by-brick guide from a committed veteran activist on heart, soul, music, his own life's surprises, and how we can all bring ongoing change to our own communities."
I emphatically encourage anyone with any interest in social change or activism to read this book! I am buying copies for a few community centers in my area because I want the activists in my community to consider Andersen's points and reconsider their own place and the place of others in the fight for social change.
errrrr.......2005-03-29
"All the Power" is confusing. It's semi-biographical and semi-activism information. Written by Mark Anderson, a classic punk, it should be good, right? Right?
Wrong.
The problem with this book is that it's just too boring. And by boring I mean I rather put a bullet in my face than even think about trying to get through this again.
Book Description
This Blackjack book is a basic look at the most popular game in the casino. Currently in its 11th printing, the Money Management and Disciplines principles, outlined in detail, give the average player an excellent chance to compete sensibly at this table game.
Ith book covers Basic Strategy, betting procedures, and how to properly conduct yourself at the table. Like all my books, the emphasis is on the Money Management chapters and the reader is guided through the entire process of learning how to win.....................
Customer Reviews:
Sir John.......2007-01-19
As always another great read from John. Whether you are a complete newbie, novice, or advanced, there is plenty to learn in this book. Nice systems to mull over, and of course great money management and discipline advice. Pick this one up and study it at length.
So you want to Win?.......2006-05-04
That should be the title of this book. John Patrick writes from his experience and seeing and playing millions of hands of blackjack, not sitting behind a computer. His Big 4 approach is right on and can be applied to anything you gamble on. This book is fun to read, simple, and easy to apply. Anyone who has played blackjack and sat at a real table with real money will quickly appreciate his methods. I have played, watched and tested many of his theories advising against the "book" and he is right on. For 95% of blackjack players, following the advice of this book religiously will save you from losing a ton of money and will actually give you a chance to win. His Basic Craps book is excellent as well.
Worth reading for a different perspective.......2006-04-17
I am a fan of John Patrick's thoughts on gambling. However this book has me scratching my head more than any other he has written.
On the one hand, I would definitely suggest reading a follow up book containing basic strategy. On the other hand, JP gives a somewhat compelling argument against putting more money on the table when the dealer has a strong up card. He also wants us to pile it on when the dealer is weak. Even if you can't remember basic strategy (buy a strategy card) just remembering these two ideas will help you out a lot.
John's books cover how to play, and then the normal ideas about discipline, bankroll, money management, etc. All of this is good information. But his knowledge of the game in this book is the only book he has written where I deviate quite a bit from how he suggests I play the game.
great -- for the average player.......2004-06-30
No one said this book is for the expert. "Blackjack" is for the guys and dolls that go to a casino 2-3 times a year, 2-5 days a trip. For us, the short term is the only thing that matters. The "expert play" in the other books absolutely does cover the long term, but I'll never reach those stats in my life and therefore need to do what I can to help myself in the short term.
John Patrick uses a distinctive style of humor to teach the basics of Blackjack (and craps, pai-gow, sports betting, etc) in a manner that will stay with you. He'll let you know why you should always hit your hard 16 against a dealer 7.
Yes, if you go to a casino daily or weekly or even monthly, maybe you should consider a more mathematical book to cover your long term play but for most of us Patrick's book will cover us very nicely.
No Nonsense Guide.......2003-09-26
John Patrick has been a favorite of mine for nearly 20 years.
His no nonsense, no bull style hits home with some of the best advice you'll find on gambling.
And, more importantly, he shows you how to handle yourself and your money in the casino.
He also blows holes in the "math-magician" approach so many people are taught.
For example, he explains, in logical detail, why "always split aces and eights" is not always such a good idea.
If you want to learn gambling, learn from John Patrick.
Average customer rating:
- Basic stratigies for new Gamblers
|
So You Wanna Be a Gambler? (Blackjack)
John Patrick
Manufacturer: John Patrick
ProductGroup: Book
Binding: Paperback
Blackjack
| Gambling
| Puzzles & Games
| Entertainment
| Subjects
| Books
ASIN: 0930911012 |
Customer Reviews:
Basic stratigies for new Gamblers.......2001-04-13
This book is perfect for someone who has never been to Las Vegas or gambled before. It helps provide a sense of confidence with all the techniques he offers. There are lots of good tips, and it goes through it page by page. A must have if you are not familiar with blackjack, and are going to gamble!
Amazon.com
In What Clients Love, marketing maven Harry Beckwith offers valuable lessons about capturing and keeping clients. (As Beckwith puts it, "Competence gets firms into the game that relationships win.") Using snappy examples from Absolut Vodka, Kinko's, Starbucks, and Ian Schrager's boutique hotels, he organizes his advice by describing four significant social trends that shape client needs and loyalty. Beckwith's strategies for coping with information overload focus on getting to the point--using a shorter sell and fewer superlatives. He makes a clever and convincing case for giving both testimonials and blurbs the death penalty. He details the decline of client trust with a plan to eliminate cold calls, dress for success, and a spot-on critique of PowerPoint ("Lincoln had no slides at Gettysburg.") Other chapters explore the limits of the Internet and offer nongimmicky ideas about creating a brand, including 20 questions for choosing a name for your business.
Beckwith's advice is fresh, funny, and strategic. He is a master of anecdote and metaphor whose examples range from television's Sex and the City to nihilistic philosopher Nietzsche. Yet the book's clarity is sometimes undermined by its too clever formatting. It's best to enjoy its wisdom one chapter at a time, over coffee. Consider it the caffeine in your cup. --Barbara Mackoff
Book Description
In What Clients Love, marketing maven Harry Beckwith offers valuable lessons about capturing and keeping clients. (As Beckwith puts it, "Competence gets firms into the game that relationships win.") Using snappy examples from Absolut Vodka, Kinko's, Starbucks, and Ian Schrager's boutique hotels, he organizes his advice by describing four significant social trends that shape client needs and loyalty. Beckwith's strategies for coping with information overload focus on getting to the point--using a shorter sell and fewer superlatives. He makes a clever and convincing case for giving both testimonials and blurbs the death penalty. He details the decline of client trust with a plan to eliminate cold calls, dress for success, and a spot-on critique of PowerPoint ("Lincoln had no slides at Gettysburg.") Other chapters explore the limits of the Internet and offer nongimmicky ideas about creating a brand, including 20 questions for choosing a name for your business. Beckwith's advice is fresh, funny, and strategic. He is a master of anecdote and metaphor whose examples range from television's Sex and the City to nihilistic philosopher Nietzsche. Yet the book's clarity is sometimes undermined by its too clever formatting. It's best to enjoy its wisdom one chapter at a time, over coffee. Consider it the caffeine in your cup. --Barbara Mackoff
Download Description
In WHAT CLIENTS LOVE, Harry Beckwith once again discusses effective business tactics with the practical, down-to-earth style that has made him a bestselling author and trusted marketing expert.Beckwith explains the sheer simplicity of a marketing plan-how to find your company's position, how to define a brand, and how to manage that brand so it has its full and overwhelming impact. With sections such as "Thinking and Planning," "Communicating," and "Serving the Client," Beckwith shows how effective marketers need to be brief, succinct and "cut to the close." WHAT CLIENTS LOVE also reveals the very nature of a service-and why the phrase "pushing the product" itself begins to suggest why this more aggressive approach fails, since you cannot ""push" a relationship, as people know from their failed attempts to do so in non-business relationships.
Customer Reviews:
Insightful.......2007-06-04
This is the most insightful and analytical book about business I have ever read. You don't need to be an MBA to understand and benefit from the well-thought-out and plainly presented message. Anyone who sells goods or services to the public will benefit greatly from this cogent take on the nuts and bolts behind pleasing clients.
A real joy on multiple levels.......2007-04-26
I first read this book shortly after it was published. I just finished my third reading. Each time it gets better.
The book follows the typical Beckwith format. Short, one or two page lessons. You can jump in anywhere in the book ... read for very short periods of time or read for long pleasurable periods. It is well written and contains some of the most succinct lessons on branding, marketing, selling, client attraction and retention that you will find anywhere.
It is not a book to be read once and put on the shelf. You will gain the most value if you revisit it periodically. The lessons are so short and to the point, there is no way you could retain all the information in one reading. You need repeated exposure to the information in this book.
Some of the more valuable lessons are:
A wealth of information creates a poverty of attention. The more there is to hear, the less we listen.
We are drowning in information and screaming for knowledge.
Growing complexity makes us covet the simple.
Say little - a simple point penetrates.
Clarity is expertise.
We are generally more persuaded by the reasons we discover ourselves than those given to us.
Four rules for choosing clients.
Trust your instincts. If something feels wrong, it will be. Bad clients don't produce minimal results, they produce losses. If a prospect is more interested in cost, you will never be happy and always be vulnerable. You cannot cut a bad deal with a good person or a good deal with a bad person.
Throughout the book, Beckwith cites many books that are well worth reading. At the end of the book is a great appendix that in itself is worth the price of the book.
Well worth reading.
Extremely helpful.......2007-01-18
I'm new to sales, so I'm no expert; but this book seemed perfect. I've listened to it twice and intend to do so a few more times. It's all about putting yourself in your client's place and acting with passion based on belief and purpose. There are also lots of good practical suggestions from how to dress to naming your business.
Well Worth the Money.......2006-12-04
As with most of my reviews, I try to balance the content being provided with the money being invested. This book is a good investment. Lot's of great ideas on how to deal with your customers. Includes good ideas on structuring and operating your business so people will want to be your customers. It also scrutinizes and criticizes many cherished concepts about marketing and tells why these concepts are no longer working. If you are a business owner, manager, or employee, you need to read this book.
Every sales person should read this book.......2006-08-15
Another great book by Harry Beckwith. Three of my favorite pages: "What the best salespeople sell (in order)" and "What ordinary sales people sell (in order)" and "Why hard selling has gotten harder." This is an easy-to-read book with short chapters. A great writing style.
Ann Barr, author of How to Win the Sale and Keep the Customer
Book Description
This digital document is an article from Security Management, published by American Society for Industrial Security on August 1, 2003. The length of the article is 739 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: What Clients Love: A Field Guide to Growing Your Business.(Book Review)
Author: Gene Ferraro
Publication:
Security Management (Refereed)
Date: August 1, 2003
Publisher: American Society for Industrial Security
Volume: 47
Issue: 8
Page: 128(1)
Article Type: Book Review
Distributed by Thomson Gale
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