The Navajo and Pueblo Silversmiths (Civilization of the American Indian Series)
Average customer rating: 5 out of 5 stars
  • albeit few pictures, best account of pre-1940 silverwork.
  • a very comprehensive text
The Navajo and Pueblo Silversmiths (Civilization of the American Indian Series)
John Adair
Manufacturer: University of Oklahoma Press
ProductGroup: Book
Binding: Paperback

Native AmericanNative American | Regional | History & Criticism | Arts & Photography | Subjects | Books
GeneralGeneral | Instructional & How-To | Arts & Photography | Subjects | Books
GeneralGeneral | Arts & Photography | Subjects | Books
GeneralGeneral | World | History | Subjects | Books
GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
JewelryJewelry | Crafts & Hobbies | Home & Garden | Subjects | Books
CulturalCultural | Anthropology | Social Sciences | Nonfiction | Subjects | Books
GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
Similar Items:
  1. Turquoise Unearthed: An Illustrated Guide (Rocks, Minerals and Gemstones) Turquoise Unearthed: An Illustrated Guide (Rocks, Minerals and Gemstones)
  2. Indian Silver Jewelry of the Southwest, 1868-1930 Indian Silver Jewelry of the Southwest, 1868-1930
  3. A Guide to Indian Jewelry of the Southwest A Guide to Indian Jewelry of the Southwest
  4. The Beauty of Navajo Jewelry (Jewelry Crafts) The Beauty of Navajo Jewelry (Jewelry Crafts)
  5. Fine Indian Jewelry of the Southwest: The Millicent Rogers Museum Collection Fine Indian Jewelry of the Southwest: The Millicent Rogers Museum Collection

ASIN: 0806122153

Customer Reviews:

5 out of 5 stars albeit few pictures, best account of pre-1940 silverwork........1998-05-29

The book describes many facets involved in the creation of Pueblo Indian jewelry. This book is quite possibly the best and perhaps only scholarly work that explains jewelry making from the Indian perspective. The book gives much insight into the conditions on pre-1940 reservations and the trade practices that gave rise to "dead pawn" jewelry. This book is a must for serious collectors and those seeking thorough research. However, the book gives very little attention to the Harvey phenomenon, preferring to deal more directly with traditional Native American art (i.e. the jewelry that the creators would wear on themselves).

5 out of 5 stars a very comprehensive text.......1998-01-01

the book gives in both words and photos the entire history of native silversmithing from its inception to the mid 1940 when the book was frst published. An excellent companion book to one of the many books written on comtemporary native american jewelery making.
The Navajo and Pueblo silversmiths (The civilization of the American Indian)
Average customer rating: Not rated
    The Navajo and Pueblo silversmiths (The civilization of the American Indian)

    Manufacturer: University of Oklahoma Press
    ProductGroup: Book
    Binding: Hardcover
    ASIN: B000GKM764
    NAVAJO & PUEBLO SILVERSMITHS
    Average customer rating: Not rated
      NAVAJO & PUEBLO SILVERSMITHS
      JOHN ADAIR
      ProductGroup: Book
      Binding: Hardcover
      ASIN: B000GRRPIW
      The Navajo And Pueblo Silversmiths
      Average customer rating: Not rated
        The Navajo And Pueblo Silversmiths
        John ADAIR
        Manufacturer: see notes for publisher info
        ProductGroup: Book
        Binding: Hardcover
        ASIN: B000RJK53G
        The Navajo And Pueblo Silversmiths
        Average customer rating: Not rated
          The Navajo And Pueblo Silversmiths
          Adair And Patapoff
          Manufacturer: University of Oklahoma
          ProductGroup: Book
          Binding: Hardcover
          ASIN: B000JC9KBY
          Navajo and Pueblo Silversmiths
          Average customer rating: Not rated
            Navajo and Pueblo Silversmiths
            John Adair
            Manufacturer: Univer Oklahoma Press
            ProductGroup: Book
            Binding: Hardcover
            ASIN: B000V0LVKW
            The Navajo and Pueblo Silversmiths
            Average customer rating: Not rated
              The Navajo and Pueblo Silversmiths
              John Adair
              Manufacturer: University of Oklahoma Press
              ProductGroup: Book
              Binding: Hardcover
              ASIN: B000M120I2
              The Navajo and Pueblo silversmiths (The civilization of the American Indian)
              Average customer rating: Not rated
                The Navajo and Pueblo silversmiths (The civilization of the American Indian)

                Manufacturer: University of Oklahoma Press
                ProductGroup: Book
                Binding: Hardcover
                ASIN: B000GKQ404
                Navajo & Pueblo Silversmiths
                Average customer rating: Not rated
                  Navajo & Pueblo Silversmiths
                  John Adair
                  Manufacturer: UNIV OF OK + PRESS
                  ProductGroup: Book
                  Binding: Hardcover
                  ASIN: B000N740W4

                  Full-Color Sourcebook of French Fashion: 15th to 19th Centuries (Dover Pictorial Archives)
                  Average customer rating: 5 out of 5 stars
                  • Great Pictorial Guide
                  Full-Color Sourcebook of French Fashion: 15th to 19th Centuries (Dover Pictorial Archives)
                  Pauquet Freres
                  Manufacturer: Dover Publications
                  ProductGroup: Book
                  Binding: Paperback

                  Textiles & CostumeTextiles & Costume | Antiques & Collectibles | Home & Garden | Subjects | Books
                  GeneralGeneral | France | Europe | History | Subjects | Books
                  GeneralGeneral | Fashion | Arts & Photography | Subjects | Books
                  HistoryHistory | Fashion | Arts & Photography | Subjects | Books
                  GeneralGeneral | Arts & Photography | Subjects | Books
                  Similar Items:
                  1. Eighteenth-Century French Fashions in Full Color Eighteenth-Century French Fashions in Full Color
                  2. European Costume and Fashion 1490-1790 (Dover Pictorial Archive Series) European Costume and Fashion 1490-1790 (Dover Pictorial Archive Series)
                  3. Gallery of Late-Seventeenth-Century Costume: 100 Engravings (Dover Pictorial Archive Series) Gallery of Late-Seventeenth-Century Costume: 100 Engravings (Dover Pictorial Archive Series)
                  4. French Baroque and Rococo Fashions (Dover Pictorial Archives) French Baroque and Rococo Fashions (Dover Pictorial Archives)
                  5. English Costume from the Seventeenth Through the Nineteenth Centuries English Costume from the Seventeenth Through the Nineteenth Centuries

                  ASIN: 0486428389

                  Book Description

                  500 years of French fashion are reproduced directly from a rare and valuable 19th-century publication. Artfully rendered illustrations progress chronologically from the voluminous robes of 15th-century royalty to the Empire styles of the Napoleonic era. Members of the nobility are well represented, as are dapper pages, knights, chambermaids, milkmaids, and shepherdesses. 76 full-color plates.

                  Customer Reviews:

                  5 out of 5 stars Great Pictorial Guide .......2005-09-17

                  Dover's edition is reproduced from colorplates
                  from "Modes et Costumes Historiques" (Paris, 1864).
                  It is a very good guide to fashions of the nobility
                  and general costume of the peasant/working class,
                  including women and men, a doctor, page,
                  shepherdess, and chambermaid, etc.

                  There is a List of Plates at the front, but no Introduction, Index in the back, or glossary of terms. Plate captions include the Plate number, General Title, Date.
                  (ie: "Plate 3. Women from the outskirts of Paris (reign of Charles VIII), 1443.")


                  This edition would go well with Dover's
                  _An Illustrated Dictionary of Historic Costume_ or
                  _A Dictionary of Costume and Fashion Historic and Modern_.

                  The book is well worth it for fashion enthusiasts! As an art historian and illustrator, I find Dover's color plates extremely useful for accurate patterns and fabric colors.

                  Desene: Sketches & Scribbles
                  Average customer rating: Not rated
                    Desene: Sketches & Scribbles
                    Ovi Nedelcu
                    Manufacturer: Image Comics
                    ProductGroup: Book
                    Binding: Hardcover

                    PrivatePrivate | Museums & Collections | Arts & Photography | Subjects | Books
                    GeneralGeneral | Drawing | Arts & Photography | Subjects | Books
                    DrawingDrawing | Instructional & How-To | Arts & Photography | Subjects | Books
                    GeneralGeneral | Artists, A-Z | Arts & Photography | Subjects | Books
                    GeneralGeneral | Arts & Photography | Subjects | Books
                    GeneralGeneral | Comics & Graphic Novels | Subjects | Books
                    GeneralGeneral | Graphic Novels | Comics & Graphic Novels | Subjects | Books
                    Image ComicsImage Comics | Publishers | Comics & Graphic Novels | Subjects | Books
                    GeneralGeneral | Literature & Fiction | Subjects | Books | Classics | Comic | Contemporary | Literary
                    Similar Items:
                    1. Cartoon Modern: Style and Design in 1950s Animation Cartoon Modern: Style and Design in 1950s Animation
                    2. Scribblin' Away at Mike's Cafe Scribblin' Away at Mike's Cafe
                    3. Creating Characters with Personality: For Film, TV, Animation, Video Games, and Graphic Novels Creating Characters with Personality: For Film, TV, Animation, Video Games, and Graphic Novels
                    4. In Your Face In Your Face
                    5. The Art of Cars The Art of Cars

                    ASIN: 1582405603

                    Book Description

                    From the creator of the critically acclaimed comic Pigtale comes his new book, Desene: Sketches & Scribbles. Explore a host of sketches and designs by designer/illustrator Ovi Nedelcu, in their purest form and impulse. These sketches and scribbles are taken directly from both his analog and digital sketchbooks and collected for the first time ever in this new deluxe hardcover book. Also included are Ovi's notes and thoughts as he takes you through some of the processes and techniques involved in his work.

                    Card Tricks and Stunts: More Card Manipulations
                    Average customer rating: 5 out of 5 stars
                    • Serious tricks for the serious magician
                    • The Best Card Trick Book Ever!
                    • Terrific potpourri of sleights, flourishes, and tricks
                    • The best book ever
                    Card Tricks and Stunts: More Card Manipulations
                    Jean Hugard
                    Manufacturer: Dover Publications
                    ProductGroup: Book
                    Binding: Paperback

                    Card GamesCard Games | Puzzles & Games | Entertainment | Subjects | Books | Blackjack | Bridge | Gambling | General | Poker | Solitaire
                    GeneralGeneral | Puzzles & Games | Entertainment | Subjects | Books
                    MagicMagic | Puzzles & Games | Entertainment | Subjects | Books
                    GeneralGeneral | Humor | Entertainment | Subjects | Books
                    Magic & IllusionMagic & Illusion | Performing Arts | Entertainment | Subjects | Books
                    GeneralGeneral | Arts & Photography | Subjects | Books
                    GeneralGeneral | Performing Arts | Arts & Photography | Subjects | Books
                    GeneralGeneral | Sports | Subjects | Books
                    Look Inside Entertainment BooksLook Inside Entertainment Books | Trip | Specialty Stores | Books
                    Look Inside Sports BooksLook Inside Sports Books | Trip | Specialty Stores | Books
                    GeneralGeneral | Art | Arts & Photography | 4-for-3 Books Store | Stores | Books
                    GeneralGeneral | Performing Arts | Arts & Photography | 4-for-3 Books Store | Stores | Books
                    GeneralGeneral | Humor | Entertainment | 4-for-3 Books Store | Stores | Books
                    Performing ArtsPerforming Arts | Entertainment | 4-for-3 Books Store | Stores | Books
                    GeneralGeneral | Puzzles & Games | Entertainment | 4-for-3 Books Store | Stores | Books
                    MagicMagic | Puzzles & Games | Entertainment | 4-for-3 Books Store | Stores | Books
                    GeneralGeneral | Sports | 4-for-3 Books Store | Stores | Books
                    All 4-for-3 DealsAll 4-for-3 Deals | 4-for-3 Books Store | Stores | Books
                    Similar Items:
                    1. Card Manipulations Card Manipulations
                    2. Card Control: Practical Methods and Forty Original Card Experiments Card Control: Practical Methods and Forty Original Card Experiments
                    3. Expert Card Technique: Close-Up Table Magic Expert Card Technique: Close-Up Table Magic
                    4. The Expert at the Card Table: The Classic Treatise on Card Manipulation The Expert at the Card Table: The Classic Treatise on Card Manipulation
                    5. The Royal Road to Card Magic The Royal Road to Card Magic

                    ASIN: 0486230600

                    Book Description

                    Carefully worked out descriptions of another 120 flourishes, sleights, tricks and manipulations. Forces, passes, glides, color changes, top and bottom changes, double lifts, false cuts and more. Author describes effect to be produced and explains steps involved with clear text and drawings.

                    Customer Reviews:

                    4 out of 5 stars Serious tricks for the serious magician.......2003-01-10

                    This is another great book by Jean Hugard densely packed with card tricks and other sleights - over 120 in all. Some things to consider: (1) these are not simple tricks, and will require significant practice to master (i.e., they are not self-working card tricks); (2) the text is sometimes difficult to follow and may require multiple readings. Otherwise, this is a very valuable resource for the serious card manipulator.

                    5 out of 5 stars The Best Card Trick Book Ever!.......2002-07-15

                    I reccomend this book for anybody who even has a "sleight" interest in card tricks. It's clever tricks and invisible sleights will allow you to amaze anybody, including other magicians. This excellent book brought me from a cub scout magician to a serious and amazing amateur. Please don't buy it so that magicians like me can still amaze guys like you.

                    5 out of 5 stars Terrific potpourri of sleights, flourishes, and tricks.......2000-12-27

                    If I could take lessons from one card magician living or dead, I'd probably pick Jean Hugard. Although he wrote decades ago, his ideas are so timelessly fresh that the serious student of card magic will rejoice when reading this book--it's equally as good as "Card Manipulations." Like its predecessor, it has sleights, tricks, and flourishes that cover the gamut from intermediate to truly advanced. I wouldn't, however, recommend the two Card Manipulation books as first choices--"Expert Card Technique" is a more comprehensive source for sleights and "Encyclopedia of Card Tricks" describes all manner of tricks. But if you want all of Hugard's major works--and you will--you'll spring for the reasonably priced "Card Manipulation" books. They are that good.

                    5 out of 5 stars The best book ever.......2000-04-21

                    Teaches alsome tricks for any level of skill. A must for any learning wizard

                    Movie Time a chronology of Hollywood & the Movie Industry from its beginnings to the Present more than 100 years of information about the Movies, in at-a-glance Timetable Format
                    Average customer rating: Not rated
                      Movie Time a chronology of Hollywood & the Movie Industry from its beginnings to the Present more than 100 years of information about the Movies, in at-a-glance Timetable Format
                      Mary Ann Lynch, Photo Editor Gene Brown
                      Manufacturer: Macmillan & Co. Limited London, Printed By R. R. Clark Edinburgh
                      ProductGroup: Book
                      Binding: Paperback
                      ASIN: B000JD79A2

                      Encyclopedia of Northwest Music: From Classical Recordings to Classic Rock Performances, Your Guide to the Best of the Region
                      Average customer rating: 4.5 out of 5 stars
                      • A superb reference for students and fans of American music.
                      • A Good Reference Tool
                      • A Good Reference Tool
                      • THE FRAGILE LIME,CITY ZU,GABRIEL-NORTHWEST BANDS
                      • "THE FRAGILE LIME" /"CITY ZU"/"GABRIEL" -NORTHWEST BANDS
                      Encyclopedia of Northwest Music: From Classical Recordings to Classic Rock Performances, Your Guide to the Best of the Region
                      James Bush
                      Manufacturer: Sasquatch Books
                      ProductGroup: Book
                      Binding: Paperback

                      GeneralGeneral | Reference | Music | Entertainment | Subjects | Books
                      GeneralGeneral | Music | Entertainment | Subjects | Books
                      History & CriticismHistory & Criticism | Music | Entertainment | Subjects | Books
                      HistoryHistory | Encyclopedias | Reference | Subjects | Books
                      MusicMusic | Encyclopedias | Reference | Subjects | Books
                      ASIN: 1570611416

                      Book Description

                      The first and only guide to offer a comprehensive history of Northwest music from the 1920s to the present, including rock, pop, jazz, blues, folk, country, and classical.

                      Join James Bush on an entertaining trip across the whole spectrum of Northwest music. Bush and contributing critics have compiled more than 200 listings of individual artists, bands, and movements, each with recommended discographies. The guide also includes essays on Northwest music history, photographs and album cover art, a tour of music-related sites in Seattle and Portland, and music festivals around the region. Whether neophyte listeners or dedicated audiophiles, readers will love this one-of-a-kind book.

                      Customer Reviews:

                      5 out of 5 stars A superb reference for students and fans of American music........2000-02-04

                      From classical recordings to classic rock, Encyclopedia of Northwest Music identifies the unique sounds of Northwest musicians, revealing the lives and influences of those who have made not only a regional name for themselves, but who've influenced music around the world. Profiles of the Kingsmen, Treepeople, Quincy Jones, and others are provided in a fine guide to a range of local styles from rock and pop to jazz and folk.

                      4 out of 5 stars A Good Reference Tool.......2000-01-04

                      Having been away from the Pacifc Northwest 60's music scene too long, I was pleased to see many familiar names of bands and musicians I knew from those years. At the same time, I was disappointed to see that the late 50's to mid-60's music scene in Tacoma was largely missing. This seems to be the norm for books on PNW rock history.

                      Except for the standard Wailers, Sonics, Ventures, and Bluenotes, it seems Tacoma continues to be skipped over. That is a shame, because Tacoma also had a huge and vibrant rock music scene during those years. I was pleased to finally see more written on the Dynamics and Frantics, but only a "mentioned by name" for the Statics, and no mention at all for the Galaxies, Beachcombers, and dozens of other really fine bands.

                      Still, this is a valuable reference and resource tool for those wanting to learn more about Rock music history of the PNW, particularly if your interests are Seattle or Portland. Eventhough disappointed in content because of my Tacoma roots, I am glad I bought this book. I know how hard James Bush must have worked on it, as my research into the Tacoma rock scene of the early to mid 60's has also consumed much of my time and I'm not even writing a book (yet).

                      Sammy Carlson, bassist for The Regents (Tacoma), 1963-1967. SamCarlson@TheRegents.net

                      4 out of 5 stars A Good Reference Tool.......2000-01-04

                      Having been away from the Pacifc Northwest 60's music scene too long, I was pleased to see many familiar names of bands and musicians I knew from those years. At the same time, I was disappointed to see that the late 50's to mid-60's music scene in Tacoma was largely missing. This seems to be the norm for books on PNW rock history.

                      Except for the standard Wailers, Sonics, Ventures, and Bluenotes, it seems Tacoma continues to be skipped over. That is a shame, because Tacoma also had a huge and vibrant rock music scene during those years. I was pleased to finally see more written on the Dynamics and Frantics, but only a "mentioned by name" for the Statics, and no mention at all for the Galaxies, Beachcombers, and dozens of other really fine bands.

                      Still, this is a valuable reference and resource tool for those wanting to learn more about Rock music history of the PNW, particularly if your interests are Seattle or Portland. Eventhough disappointed in content because of my Tacoma roots, I am glad I bought this book. I know how hard James Bush must have worked on it, as my research into the Tacoma rock scene of the early to mid 60's has also consumed much of my time and I'm not even writing a book (yet).

                      Sammy Carlson, bassist for The Regents (Tacoma), 1963-1967. SamCarlson@TheRegents.net

                      5 out of 5 stars THE FRAGILE LIME,CITY ZU,GABRIEL-NORTHWEST BANDS.......1999-12-19

                      FINALLY A BOOK ABOUT NORTHWEST MUSIC, ESPECIALLY ROCK AND ROLL OF THE 60'S AND 70'S.THE PREVIOUS DON ROGERS BOOK IN 1989 WAS GOOD FROM THE OREGON PERSPECTIVE BUT THIS BOOK COVERS A LOT OF BANDS WHO HAVE NEVER REALLY BEEN ACKNOWLEDGED IN PRINT. BANDS LIKE MARK GALLAGHER & THE FRAGILE LIME, THE CITY ZU, AND GABRIEL.NEIL SKOK HAS DONE AN EXCELLENT JOB!I SAY THANK YOU TO ALL THE WRITERS WHO CONTRIBUTED TO MR.BUSH'S BOOK!

                      5 out of 5 stars "THE FRAGILE LIME" /"CITY ZU"/"GABRIEL" -NORTHWEST BANDS.......1999-12-19

                      FINALLY A BOOK ABOUT NORTHWEST MUSIC,ESPECIALLY ROCK AND ROLL OF THE 60'S AND 70'S.THE PREVIOUS DON ROGERS BOOK IN 1989 WAS GOOD FROM THE OREGON PERSPECTIVE.BUT THIS BOOK COVERS A LOT OF BANDS WHO HAVE NEVER REALLY BEEN ACKNOWLEDGED IN PRINT. BANDS LIKE MARK GALLAGHER & THE FRAGILE LIME, THE CITY ZU, AND GABRIEL.NEIL SKOK HAS DONE AN EXCELLENT JOB!I SAY THANK YOU TO ALL THE WRITERS WHO CONTRIBUTED TO MR.BUSH'S BOOK!

                      Teach Yourself Mah Jong
                      Average customer rating: Not rated
                        Teach Yourself Mah Jong
                        David Pritchard
                        Manufacturer: McGraw-Hill
                        ProductGroup: Book
                        Binding: Paperback

                        LotteriesLotteries | Gambling | Puzzles & Games | Entertainment | Subjects | Books
                        GeneralGeneral | Puzzles & Games | Entertainment | Subjects | Books
                        Look Inside Entertainment BooksLook Inside Entertainment Books | Trip | Specialty Stores | Books
                        Similar Items:
                        1. The Game of Mah Jong Illustrated The Game of Mah Jong Illustrated
                        2. A Mah Jong Handbook: How to Play, Score, and Win A Mah Jong Handbook: How to Play, Score, and Win
                        3. The Mah Jong Player's Companion The Mah Jong Player's Companion
                        4. The Book of Mah jong: An Illustrated Guide The Book of Mah jong: An Illustrated Guide
                        5. Mah Jong, Anyone?: A Manual of Western Play Mah Jong, Anyone?: A Manual of Western Play

                        ASIN: 0071419780

                        Book Description

                        Teach Yourself Mah Jong is an easy way for readers to learn the fundamentals of mah jong, a game with ancient Chinese origins and played in the United States since the 1920s. Each player builds a wall using colorfully engraved tiles, which are picked and discarded to achieve a winning combination--just as in a card game. Features tips on buying a set, keeping score, and strategie play.

                        Bag the Elephant!: How to Win and Keep Big Customers
                        Average customer rating: 4.5 out of 5 stars
                        • If you want to go hunting for big business revenue, this is the why and how guide to success.
                        • Bag the Elephant!: How to Win and Keep Big Customers
                        • BAG THE ELEPHANT is packed with tips and motivational advice.
                        • Great Strategies for Thinking (and handling) Big Customers
                        • Not For Everyone In Sales!!!!!
                        Bag the Elephant!: How to Win and Keep Big Customers
                        Steve Kaplan
                        Manufacturer: Bard Press
                        ProductGroup: Book
                        Binding: Hardcover

                        GeneralGeneral | Business & Investing | Subjects | Books
                        Customer ServiceCustomer Service | Industries & Professions | Business & Investing | Subjects | Books
                        Systems & PlanningSystems & Planning | Management & Leadership | Business & Investing | Subjects | Books
                        GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                        Look Inside Business BooksLook Inside Business Books | Trip | Specialty Stores | Books
                        Similar Items:
                        1. Be the Elephant: Build a Bigger, Better Business Be the Elephant: Build a Bigger, Better Business
                        2. Value Forward Selling: How to Sell to Management Value Forward Selling: How to Sell to Management
                        3. Selling to Big Companies Selling to Big Companies
                        4. Little Red Book of Selling: 12.5 Principles of Sales Greatness Little Red Book of Selling: 12.5 Principles of Sales Greatness
                        5. Selling is Dead: Moving Beyond Traditional Sales Roles and Practices to Revitalize Growth Selling is Dead: Moving Beyond Traditional Sales Roles and Practices to Revitalize Growth

                        ASIN: 1885167628

                        Book Description

                        Bag the Elephant! is more than a strategy book; it's packed with proven guidelines, tools, and techniques. Throughout the book you'll find stories, derived from the author's real-world experience, that show you how to put the strategy to work.

                        Customer Reviews:

                        5 out of 5 stars If you want to go hunting for big business revenue, this is the why and how guide to success........2007-08-06

                        It is obvious that Steve Kaplan really understands the processes and organizational support needed to not only land business with big accounts, but also to grow the account, sustain your business with them, and not have the big company become a liability to your other business. He shares all his information very clearly and simply, but never simplistically. There are even lots of cute pictures of him with a real life elephant to illustrate his points. Yes, they are a tad cutesy. However, they are easily forgivable because of the valuable of the serious information provided.

                        Sure, he provides a program for landing that important first sale, but he also stresses the importance of matching the right kind of salesperson to that account. He also shows you how to get additional business with other customers within a huge account. And he stresses aspects of working with their internal bureaucracy that less experienced businesses will not know.

                        For me, the material on how to design your business to properly support a big account is key to your success and a likely area where many businesses slip up in the excitement of landing that first big contract. I also think his discussion of the very real dangers of letting a big account dominate your revenues is spot on.

                        A very good book on sales for those looking to up their revenues by selling to big companies.

                        4 out of 5 stars Bag the Elephant!: How to Win and Keep Big Customers.......2007-07-15

                        Bag the Elephant: How to Win & Keep Big Customers states that all businesses have three potential futures: the snail trail, the arc of the shooting star, and the bag the elephant track. Most businesses follow the snail trail. They put in long hours servicing a large number of small clients always trying to keep one step ahead of bankruptcy.

                        Some talented entrepreneurs become shooting stars. These individuals find a unique niche that propels their business into instant success. However, since these businesses don't have the foundation to support such growth, they soon find themselves in a game of catch up. Like shooting stars, these businesses usually die a quick death.

                        A few businesses follow the Bag the Elephant track. These businesses land and keep the big customers whose large orders will carry the business. This strategy not only increases the business short term growth but also assures long term security. Bag the Elephant: How to Win & Keep Big Customers focuses on this final strategy giving step by step instructions, helpful tips, and straightforward ideas on how to not only attract the big customers but how to build a strong foundation to support and keep these big customers.

                        5 out of 5 stars BAG THE ELEPHANT is packed with tips and motivational advice........2007-01-07

                        If you want to land a big account with an impressive sales and marketing strategy which gets that one big customer which can increase profits dramatically, the tips in BAG THE ELEPHANT: HOW TO WIN & KEEP BIG CUSTOMERS is for you. Steve Kaplan is founder of The Different Maker, which provides business tools to help companies small to large. From charging fees and assessing service offerings and competition to profiling sales personnel and approaching a customer relationship like a partnership to ensure big benefits to both sides, BAG THE ELEPHANT is packed with tips and motivational advice.

                        Diane C. Donovan
                        California Bookwatch

                        4 out of 5 stars Great Strategies for Thinking (and handling) Big Customers.......2006-02-25

                        At just over 200 pages, Bag the Elephant took me a considerable amount of time to actually finish. While the principles are presented quite simply, it's jam packed with tips and strategies that take some time to digest.

                        The elephant in questions is the large corporate client. The one that brings in the big money. Bag the Elephant walks you through the process of first understanding the elephant, to "Romancing" them and then on to leveraging them for even more gain for you. While focusing primarily on the Big accounts, the principles here can easily be applied to small and medium size accounts, if that is where your target audience is.

                        Kaplan also dives into common mistakes many people make with their clients and teaches you how to avoid them. I found the fifth mistake most enlightening. Many feel that if they just had that one elephant, then they would be rolling in the dough. But what many forget is that with big elephants come big expenses, and often times, if cards have been misplayed, you'll find profits decreasing rather than increasing after bagging your elephant.

                        This book is a must read for anybody hoping to hit it big by snagging an elephant of their own. And if you're just a small guy, maybe it's time you start thinking bigger.

                        2 out of 5 stars Not For Everyone In Sales!!!!!.......2005-10-10

                        If you sell services to individuals, and do not sell directly to large corporations - this book is not for you!!!!

                        This book was misrepresented as being for everyone - regardless of the target to which/whom you sell. I soon realized that was little - if anything - in the book that was applicable to the sales of services to individuals. This book caters more to those in need of cutting through the beaurocracy that affects sales to major corporations.

                        Be careful!
                        Bag the Elephant! How to Win & Keep BIG Customers. : An article from: Doors and Hardware
                        Average customer rating: Not rated
                          Bag the Elephant! How to Win & Keep BIG Customers. : An article from: Doors and Hardware
                          Jesse Madden
                          Manufacturer: Thomson Gale
                          ProductGroup: Book
                          Binding: Digital

                          GeneralGeneral | Business & Investing | Subjects | Books
                          GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
                          ASIN: B000FA53FW
                          Release Date: 2006-04-04

                          Book Description

                          This digital document is an article from Doors and Hardware, published by Thomson Gale on February 1, 2006. The length of the article is 908 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                          Citation Details
                          Title: Bag the Elephant! How to Win & Keep BIG Customers.
                          Author: Jesse Madden
                          Publication: Doors and Hardware (Magazine/Journal)
                          Date: February 1, 2006
                          Publisher: Thomson Gale
                          Volume: 70 Issue: 2 Page: 36(2)

                          Distributed by Thomson Gale

                          Books:

                          1. The Passionate Collector: Eighty Years in the World of Art
                          2. The Responsibility of Forms: Critical Essays on Music, Art, and Representation
                          3. The Shaping of Art History: Wilhelm Vöge, Adolph Goldschmidt, and the Study of Medieval Art
                          4. Thrown Rope
                          5. Tom of Finland: His Life and Times (Stonewall Inn Editions)
                          6. Truly Tasteless Cartoons
                          7. Values of Art: Pictures, Poetry, and Music (Penguin Philosophy)
                          8. White: Whiteness and Race in Contemporary Art
                          9. William Wegman: Funney/Strange
                          10. Words For Teachers To Live By Mary Engelbreit

                          Books Index

                          Books Home

                          Recommended Books

                          1. Fish! Sticks: A Remarkable Way to Adapt to Changing Times and Keep Your Work Fresh
                          2. Dragon's Fire
                          3. Arts and Ideas
                          4. Coming On Home Soon
                          5. Devil in a Blue Dress
                          6. Biology: Concepts & Connections with Student CD-ROM
                          7. C. S. Lewis: Images of His World
                          8. Breaking Designer's Block: 501 Graphic Design Solutions for Type, Color, and Materials
                          9. Chess for Success: Using an Old Game to Build New Strengths in Children and Teens
                          10. Ask Now the Beasts: Our Kinship with Animals Wild and Domestic