Customer Reviews:
A lot of logos, few text........2005-08-28
Another of those books with a thousand logos, but few text. A bit like the book Los Logos, this is more centered in european design. If you like logos, but don't care about the story behind them, this book is for you. If you prefer books in which the design process is explained, then you'll better look for other book.
Book Description
There are at least two Ralph Laurens.
To the public he's a gentle, modest, yet secure and purposeful man. Inside the walls of Polo Ralph Lauren, though, he's seen by some as a narcissist, an insecure ditherer, and, at times, a rampaging tyrant.
Michael Gross, author of the bestseller Model, lays bare the truths of this fashion emperor's rise, and reveals not only the secrets of his stunning success in marketing our shared fantasies but also a darker side that's hidden behind the chic patrician façade.
Customer Reviews:
terrific book.......2007-01-29
I have now read all of Michael Gross' books and each has been a pleasure - all I can ask is, "What next?" All the hallmarks of Gross' style are here, incredibly readable, covering a wide range of topics in a comfortable manner and with a sweeping sense of the history of the subject. Gross is equally at home in the technical details of the garment business, the sociocultural aspects of growing up Jewish in the Bronx and the aesthetics of high fashion photography and his tone is never shrill or polemic. I would have liked to have known more about Tommy Hilfiger and Calvin Klein but at 369 pages the book is already weighty, and I absolutely loved every page on Lauren's childhood. I could have used a bit less business writing. But this is my bias. Who knows maybe there is another Gross book about to spring upon us about Hilfiger, whom Lauren repeatedly mispronounced Hilfinger early on, a perfect example of Gross' eye for the exquisite detail. Gross is a master at his trade and this book is a gem.
Well Worth Reading.......2004-05-03
I agree with other reviewers who complained that there were not enough pictures and that one could hardly avoid getting confused about all of the different names in Gross's book. It probably is not Gross's fault but to write about Lauren without plentiful photographs is a disservice to any reader. Gotta give it to Gross though. His report is thorough. He deserves 4 stars. His publisher deserves 2 stars.
The book is well worth reading for the education it gives the reader about the clothing business and "designer" labels as well as the telling insights into RL himself. In short, RL has cashed in on the preppy WASP persona but, to this day, doesn't really "get it" himself. Upon being questioned about art in his "WASP" designed house, he cannot identify artists on his wall and brags that he just goes by "feel." Clearly, he doesn't understand that the way of life he imitates includes education and culture, neither of which he has to this very day.
The book is also a wonderful education for the clothes buyer. You know those outlet bargains? I guess they are not, since a whole line goes straight from the factory to the outlet. Did you think that you were the only one who did not buy the $100 blouse at the department store? Looks like no one else buys much either. The money gets made from those pique shirts. Buyer beware.
Another interesting aspect of RL's personality is his "over the top" out of proportion opinion of himself. He actually imagines that JFK, Jr. does not have as famous/interesting of a father as his own son. He hates to party with royalty or even the White House unless he is the star. Can you say Narcissist?
Well Worth Reading.......2004-05-03
I agree with other reviewers who complained that there were not enough pictures and that one could hardly avoid getting confused about all of the different names in Gross's book. It probably is not Gross's fault but to write about Lauren without plentiful photographs is a disservice to any reader. Gotta give it to Gross though. His report is thorough. He deserves 4 stars. His publisher deserves 2 stars.
The book is well worth reading for the education it gives the reader about the clothing business and "designer" labels as well as the telling insights into RL himself. In short, RL has cashed in on the preppy WASP persona but, to this day, doesn't really "get it" himself. Upon being questioned about art in his "WASP" designed house, he cannot identify artists on his wall and brags that he just goes by "feel." Clearly, he doesn't understand that the way of life he imitates includes education and culture, neither of which he has to this very day.
The book is also a wonderful education for the clothes buyer. You know those outlet bargains? I guess they are not, since a whole line goes straight from the factory to the outlet. Did you think that you were the only one who did not buy the $100 blouse at the department store? Looks like no one else buys much either. The money gets made from those pique shirts. Buyer beware.
Shame On Who?.......2003-03-01
I wonder if "reader" who wrote the first review below works for Ralph Lauren. I bet so. What a personal attack on someone who has obviously worked hard to write a balanced, thorough and honest book. Which this is. Despite Lauren's flip-flopping, first asking for a biography with integrity, then refusing to cooperate when the writer tried to give him what he wanted--a story told in the hysterically funny and revealing author's note at the beginning of the book--Gross not only illuminates Ralph Lauren's business, but also his complex and fascinating character, his tremendous drive and entrepreneurial spirit and the whole world of fashion. He should be proud--not ashamed. And Lauren should count himself lucky that he got a biography of such a high caliber.
Fairly good review of Lauren's work.......2003-02-26
The book gives a fairly good overview of the major stages of Lauren's life and accomplishments. While the chronology is fairly informative, I feel that it focuses more heavily on the personal relationships in Lauren's life. The book falls short in its description of the creative process that Lauren uses and the source of his inspiration and his ability to reinvent itself. The discussion on the business and financial aspects of Lauren's success is fit more for a magazine article than a serouos biographical study -- don't look for any insights here either.
Average customer rating:
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Urban Regeneration: Property investment and development
J. N. Berry
Manufacturer: Taylor & Francis
ProductGroup: Book
Binding: Hardcover
 General
| Popular Economics
| Business & Investing
| Subjects
| Books
General
| Business & Investing
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General
| Real Estate
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Investments
| Real Estate
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General
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Urban & Land Use Planning
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ASIN: 0419183108 |
Book Description
This book provides an in-depth analysis of the role of property investment and development in the urban regeneration process. It relates the physical, economic, financial and environmental aspects of urban change and development to the realities of particular cities by case studies drawn from Britain and Europe.
Average customer rating:
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W.C. Fields-An Annotated Guide: Chronology, Bibliographies, Discography, Filmographies, Press Books, Cigarette Cards, Film Clips and Impersonators
David T. Rocks
Manufacturer: McFarland & Company
ProductGroup: Book
Binding: Library Binding
General
| Biographies & Memoirs
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Biographies
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| Actors & Actresses
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General
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Art & Photography
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ASIN: 0899507948 |
Book Description
A documented chronology traces Fields' work in all media. The bibliographies cover 16 typescripts and over 525 books and periodicals, with full annotations describing the work and setting it in context. Studio, date of release, length, director and cast credits are listed in the filmography. The discography includes all albums on which Fields appeared. Also detailed are the 17 cigarette cards that featured Fields.
Average customer rating:
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Music Every Day: Transforming the Elementary Classroom
Carol Richardson , and
Betty Atterbury
Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages
ProductGroup: Book
Binding: Ring-bound
General
| Music
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Appreciation
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Elementary School
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Look Inside Children's Books
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All Titles
| Qualifying Textbooks - Fall 2007
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| Qualifying Textbooks - Fall 2007
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| Qualifying Textbooks - Fall 2007
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| Qualifying Textbooks - Fall 2007
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| Qualifying Textbooks - Fall 2007
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Methods for Teaching Science as Inquiry (9th Edition)
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Teaching Science to Children: An Inquiry Approach
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Biology: Visualizing Life: Visualizing Life
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Cultural Competence: A Primer for Educators (with InfoTrac®)
ASIN: 0070523967 |
Book Description
The ideal textbook for elementary education students who want to make music a part of their future classrooms. Confronting the issues of skill and confidence that deter many elementary classroom teachers from bringing music to their students,
Music Every Day offers a program to put prospective educators at ease with music and with music teaching. By explaining the benefits of elementary music education, and by offering a practical introduction to music fundamentals, the text provides prospective teachers the encouragement and the confidence they need to effectively integrate music into their classrooms.
Book Description
Teaching Children Music provides prospective teachers with a solid background in music fundamentals and helps to develop competencies needed for effective music teaching.
Average customer rating:
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Student study guide and workbook to accompany Teaching children music : fundamentals of music and method
Grant Newman
Manufacturer: W.C. Brown
ProductGroup: Book
Binding: Unknown Binding
Children's Books
| Subjects
| Books
| Baby-3
| Ages 4-8
| Ages 9-12
| Animals
| Arts & Music
| Books on Cassette
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ASIN: 0697034208 |
Average customer rating:
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Teacher's answer key to student study guide: Teaching children music, fundamentals of music and method
Grant Newman
Manufacturer: W.C. Brown
ProductGroup: Book
Binding: Unknown Binding
Instruction & Study
| Theory, Composition & Performance
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Education
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ASIN: 0697036537 |
Book Description
An indispensable rule book for over 300 games we play
For any game player who has ever wondered how to signal a cartoon in charades, whether a flush in spades beats an equivalent flush in diamonds, or what happens when an opposing player catches the dodgeball, this single, exhaustive guide holds all the answers. Written by Stephanie Spadaccini, former managing editor of GAMES magazine and a contributor to the bestselling Uncle John's Bathroom Reader series, The Big Book of Rules is the only book that covers a full array of outdoor and “anywhere” games, including:
-Blindman's Bluff
-Bingo
-Crazy Eights
-Charades
-Hangman
-Frisbee Golf
-Marco Polo
-Hearts
-Spin the Bottle
-Poker
-Basketball
-Volleyball
-And more!
Customer Reviews:
Unplugged fun.......2005-12-14
This book is quite a treasury of entertaining games, clearly and simply explained. Card games, word games, solo or group...they're all there. Everyone's getting this for Xmas from me. A perfect guide to social fun and creativity of play. Chuck the electronic toys and happy times will be yours.
Big Book of Rules.......2005-11-21
Finally a great "rule" book that has it all. User friendly and great layout. Now when the family gets together we will not waste time and energy disagreeing on how a game is to be played, especially when the instructiuons have been misplaced. I am giving a copy to each of my kids and to friends to enjoy with their families.
A new game in town.......2005-11-19
What a great book! My family & friends sat right down and played a round of Charades, then some of the word games. We laughed so hard, our faces hurt from smiling so much. It's wonderful to see the old games we'd forgotten about, and we can't wait to try some new ones. We're definitely taking it on our next car trip and I plan on buying one for every family we know for Christmas. A real find. I heartliy recommend it to anyone who wants to have fun.
The Best Book on the Subject.......2005-11-18
The BBO Rules is fabulous! Not only do you get the most comprehensive book on the subject ever, the writing is clear, concise, and fun to read. Bits of historic information and trivia are included as well. This is the perfect gift for at least 3 people on my holiday list.
Book Description
A unique handbook of graphics and other visual aids that will create irresistible and dynamic presentations, sales calls, meetings, speeches, and other communications. The book includes a CD ROM compatible with any platform enabling the reader to insert the visuals into his or her own materials, with permission to do so. The book contains a visual on one page and a description of its origin, rationale, use, and space for notes on the facing page. The process visuals are the best from the works of Alan Weiss, one of the stars of the lecture circuit, and the author of "Million Dollar Consulting" and "Money Talks: How to Make A Million As A Speaker."
Customer Reviews:
Outstanding source for any executive to increase their effectiveness.......2006-03-12
Alan Weiss, in his inimitable style, quickly and succintly conveys dozens of important business concepts. Although it was written for consultants, the book is a valuable tool for any manager to improve significantly their communications and overall effectiveness. Overlook the low quality packaging and focus on the pearls inside.
The ugliest book I've ever seen.......2005-06-10
I like Weiss's other books, but this one arrived today in the mail. Firstly its the ugliest book I've ever seen. Secondly, my 6 year old neice could have drawn the diagrams better.
The content itself may be useful, time will tell if I ever use it.
To me it looks over-priced and frankly really ugly. I was hoping for some neater diagrams that were a bit more sophisticated. I think the diagrams are too simplistic.
Not Worth $25, much less over $100.......2002-07-20
I had high hopes based on some overinflated reviews I read. However, when this book arrived, it was less than 100 pages of tired looking drawings that wouldn't be acceptable in today's communication documents. Being a consultant myself, I think that I should create a book just like it with some of my visuals and charge hundreds of dollars, because it makes these look like they are from 20 years ago. I'm sorry, but this book is really overpriced and outdated.
Process Visuals - immediate results!.......2002-02-19
Just receive the process visual book and immediately got results!
1. I received the book and used one to close a sale the same day:
While presenting a proposal I drew the visual as I
explained my approach. The client said
"that's exactly why we need you"
(I measure the percentage return on my investment
in the thousands)
2. I will easily be able to use more visuals in my presentations:
I always have used visuals to describe my point of
view, but after reading Dr. Weiss' rationale and
descriptions for each visual in his book,
I better understood how to create and improve
even more of my own.
This was an unexpected benefit that I immediately began
profiting from the following week!
Still wondering why I didn't buy it sooner...
The Great Big Book Of Process Visuals.......2000-09-06
I found "The Great Big Book Of Process Visuals" to be an outstanding resource for the following reasons:
First, the overall approach of drawing visuals provides me with another way to explain concepts to people in a pragmatic way during a presentation. Now I ask myself, "What visual representation could I develop that would explain this idea in the fewest words possible?"
Second, I find the approach of using process visuals extremely effective in meeting with prospects. After listening to their description of their organization and the inherent challenges, I will draw a variety of visuals that captures what they are saying and guides them toward practical solutions. This generates tremendous conversation betwee the two of us and enhances the value they perceive that I can bring to them.
Third, Alan Weiss has provided us with fifty examples of process visuals with explanations of how to use them. As I read each one, I ask myself, "What other visuals could I draw that would deliver this same point?" Consequently, each of the fifty could generate three to four more process visuals. As a result, the original fifty can lead to an expanded "vocabulary" very quickly.
Fourth, he has all of the process visuals on a CD Rom. Therefore, anytime I want to I can download one of his visuals and use it in my presentations. This is a tremedous time saver. I particularly like the visual on connecting business goals to organizational education. Finally, I like the simplicity of the drawings because I am "artistically challenged."
Overall, this is a great resource for anyone needing to make a point to a group or an individual. Sometimes, one picture really can replace a thousand words.
Book Description
This digital document is an article from NZ Business, published by Profile Publishing Ltd. on February 1, 2004. The length of the article is 1073 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Business bodice-rippers: inspiration doesn't always come from above. Patricia Moore asks six small business owners (and the occasional corporate person) what business books have most impressed them and maybe even changed their approach to the business they're in.(Business Books)(Book Review)
Author: Patricia Moore
Publication:
NZ Business (Magazine/Journal)
Date: February 1, 2004
Publisher: Profile Publishing Ltd.
Volume: 18
Issue: 1
Page: 22(2)
Article Type: Book Review
Distributed by Thomson Gale
Average customer rating:
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Summer reading list.(Tools of the trade): An article from: Strategic Finance
Manufacturer: Institute of Management Accountants
ProductGroup: Book
Binding: Digital
General
| Business & Investing
| Subjects
| Books
Hacking
| Business & Culture
| Computers & Internet
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Security
| Business & Culture
| Computers & Internet
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General
| Accounting
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| Software
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Security
| Computers & Internet
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| e-Docs
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| Books
General
| Business & Investing
| HTML
| Formats
| e-Docs
| Formats
| Books
ASIN: B0009GJRWM
Release Date: 2005-08-01 |
Book Description
This digital document is an article from Strategic Finance, published by Institute of Management Accountants on August 1, 2004. The length of the article is 689 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Summer reading list.(Tools of the trade)
Publication:
Strategic Finance (Refereed)
Date: August 1, 2004
Publisher: Institute of Management Accountants
Page: 52(2)
Distributed by Thomson Gale
Average customer rating:
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Focus English Year 1: School Rules: Big Book (Focus English)
Manufacturer: Heinemann Educational Books - Primary Division
ProductGroup: Book
Binding: Paperback
General
| Language Arts
| Reference & Nonfiction
| Children's Books
| Subjects
| Books
General
| Education
| Nonfiction
| Subjects
| Books
ASIN: 043301041X |
Book Description
With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be creative marketers. How to Become a Marketing Superstar is certain to find a place on the shelves of anyone who wants to increase sales in a competitive marketplace.
Download Description
HOW TO BECOME A MARKETING SUPERSTAR is an extensive collection of provocative marketing rules. The book will also include unusual and interesting marketing stories. Chapters include: - Customers Fire Employees Every Day - Beware the Constellation Theory of Marketing - Make A Big Splash, Instead of A Lot of Little Ripples - Always Have A President's Pipeline - Own A Market, Not A Mill - The Long & Short Definitions of Marketing
Customer Reviews:
Great Book.......2007-08-23
Another great book by Jeffery J Fox. This is third book by Mr Fox that I've read. Easy to read and filled with practical ideas.
Great on point info to get you thinking.......2007-05-26
The information that Fox gives in this book and his others is right on point. The job of all great marketers is first to be great thinkers, which only comes from being a great student and working your way to teaching yourself new tricks. This book gives you the little things that you need in a simple way. THe chapters are very short and to the point, they leave you thinking of what he is really saying to the readers. It is a book that will keep you coming back for more.
Common sense basics for beginners.......2006-05-10
Good for newbies to marketing. There won't be much here for those with a lot of experience. Fox does provide lots of good examples about what works and what doesn't work. The book focuses on:
1) The main principles of marketing effectively to increase customer appeal and retention;
2) Dangers to avoid when you plan your advertising or marketing;
3) The importance of dollarizing everything you do in sales and service. This has to do with knowing the value of your product and pricing them based on the real worth of the product. Customers buy the product for the benefits it brings them. You need to dollarize your product based on the benefits it brings, not solely based on production costs. However, if you raise the price of your product, Fox points out that you will have to educate your sales force, your channels and your customers about the benefits of your product.
ACTIVATE YOUR SUPER POWERS.......2006-02-04
There are a lot of books on marketing. If you read enough of them, it becomes clear that most marketing "gurus" believe that their concepts and strategies are the most effective. But what if you were to conduct a study on the techniques used by the top marketing companies and consultants to find out which ones result in the most sales? (Which of course is the end result that marketing is supposed to achieve.) How valuable would that be? Well, that information is contained in this easy-to-read book, which is written in a very condensed, streamlined format that's categorized by topic for quick reference. It's not some in depth, ego-driven book designed to show you how educated the author is. It's designed to help you make smarter marketing decisions as a business owner with the best information from acclaimed and self-proclaimed marketing gurus. You will be able to transform your basic marketing knowledge into super marketing powers that you didn't even know you had once you read this.
good book that funnels down the basics.......2005-12-17
I hadn't read any of Fox's books before I bought this one and was very impressed. Since then I've learned that many of the ideas in the book are in his earlier works but this is such a nice little succinct volume that I found it very useful. Much of the book is what you might think of as common sense but I think we can all be reminded of the basics just about every day. This is a great book that funnels down the philosophy of marketing down to a very readable guide. Working through the book will likely improve any company's marketing plan and help them know their own product better. Good book.
Books:
- Art and Answerability: Early Philosophical Essays (University of Texas Press Slavic Series)
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- August Strindberg: Painter, Photographer, Writer
- Boggs: A Comedy of Values
- Bruce Nauman -- Raw Materials (Unilever)
- Can Rock & Roll Save The World?: An Illustrated History Of Music And Comics
- Classic Wrought Ironwork Patterns and Designs (Pictorial Archive Series)
- Collecting Authentic Indian Arts and Crafts: Traditional Work of the Southwest
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