Modernism in Dispute: Art Since the Forties (Modern Art Practices and Debates)
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    Modernism in Dispute: Art Since the Forties (Modern Art Practices and Debates)
    Jonathan Harris , Francis Frascina , Charles Harrison , and Paul Wood
    Manufacturer: Yale University Press
    ProductGroup: Book
    Binding: Paperback

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    1. Realism, Rationalism, Surrealism: Art Between the Wars (Modern Art Practices and Debates) Realism, Rationalism, Surrealism: Art Between the Wars (Modern Art Practices and Debates)
    2. Primitivism, Cubism, Abstraction: The Early Twentieth Century (Modern Art : Practices and Debates) Primitivism, Cubism, Abstraction: The Early Twentieth Century (Modern Art : Practices and Debates)
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    ASIN: 0300055226
    MODERNISM IN DISPUTE. Art since the Forties.
    Average customer rating: Not rated
      MODERNISM IN DISPUTE. Art since the Forties.
      Paul et al: Wood
      Manufacturer: Yale Univ. Press
      ProductGroup: Book
      Binding: Paperback
      ASIN: B000K7HMMC
      Modernism in Dispute: Art Since the Forties
      Average customer rating: Not rated
        Modernism in Dispute: Art Since the Forties
        Paul; Harris, Jonathan; Frascina, Francis; Harrison, Charles Wood
        Manufacturer: Yale University Press
        ProductGroup: Book
        Binding: Paperback
        ASIN: B000OS6D0Y
        Modernism in Dispute: Art Since the Forties. (Modern Art Practices and Debates).
        Average customer rating: Not rated
          Modernism in Dispute: Art Since the Forties. (Modern Art Practices and Debates).
          Francis Frascina, Jonathan Harris, and Charles Harrison. Paul Wood
          Manufacturer: Yale University Press
          ProductGroup: Book
          Binding: Paperback
          ASIN: B000OS4LPS

          The Lure of Perfection: Fashion and Ballet, 1780-1830
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            The Lure of Perfection: Fashion and Ballet, 1780-1830
            Judith Chazin-Bennahum
            Manufacturer: Routledge
            ProductGroup: Book
            Binding: Paperback

            BalletBallet | Dance | Performing Arts | Arts & Photography | Subjects | Books
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            ASIN: 0415970385

            Book Description

            THE LURE OF PERFECTION: FASHION AND BALLET, 1780-1830 offers a unique look at how ballet influenced contemporary fashion and women's body image, and how street fashions in turn were reflected by the costumes worn by ballet dancers. Through years of research, the author has traced the interplay between fashion, social trends, and the development of dance. During the 18th century, women literally took up twice as much space as men; their billowing dresses ballooned out from their figures, sometimes a full 55 inches, to display costly jewelry and fine brocade work; similar costumes appeared on stage. But clothing also limited her movement; it literally disabled them, making the dances themselves little more than tableaux. Movement was further inhibited by high shoes and tight corsets; thus the image of the rigidly straight, long-lined dancer is as much a product of clothing as aesthetics. However, with changing times came new trends. An increased interest in natural movement and the common folk led to less-restrictive clothing. As viewers demanded more virtuosic dancers, women literally danced their way to freedom.

            THE LURE OF PERFECTION will interest students of dance and cultural history, and women's studies. It is a fascinating, well-researched look at the interplay of fashion, dance, and culture-still very much a part of our world today.

            The Lure of Perfection: Fashion and Ballet, 1780-1830.(Book Review) : An article from: Dance Magazine
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              The Lure of Perfection: Fashion and Ballet, 1780-1830.(Book Review) : An article from: Dance Magazine
              Doris Hering
              Manufacturer: Thomson Gale
              ProductGroup: Book
              Binding: Digital

              GeneralGeneral | Fashion | Arts & Photography | Subjects | Books
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              ASIN: B000BYA3SE
              Release Date: 2005-11-01

              Book Description

              This digital document is an article from Dance Magazine, published by Thomson Gale on November 1, 2005. The length of the article is 431 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

              Citation Details
              Title: The Lure of Perfection: Fashion and Ballet, 1780-1830.(Book Review)
              Author: Doris Hering
              Publication: Dance Magazine (Magazine/Journal)
              Date: November 1, 2005
              Publisher: Thomson Gale
              Volume: 79 Issue: 11 Page: 77(2)

              Article Type: Book Review

              Distributed by Thomson Gale

              Land Investment and the Predevelopment Process: A Guide for Finance and Real Estate Professionals
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                Land Investment and the Predevelopment Process: A Guide for Finance and Real Estate Professionals
                Alan Rabinowitz
                Manufacturer: Quorum Books
                ProductGroup: Book
                Binding: Hardcover

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                1. Real Estate Development: Principles and Process 3rd Edition Real Estate Development: Principles and Process 3rd Edition

                ASIN: 0899303269

                Book Description

                This is the first comprehensive examination of land investment at the predevelopment stage--when undeveloped land is converted into developable properties. This book provides a thorough guide to the issues to be resolved to minimize risks and maximize private and public rewards for land development projects. Rabinowitz fully explores the strategic considerations involved in selecting the right piece of land and in obtaining the necessary building approvals. He underscores the importance of a cooperative relationship between investor-developers and regulatory officials in an era of high land prices and increasingly complex permitting procedures. He investigates the impacts of economic conditions, federal programs, demographic and income-related trends, state and local policies, land use controls, and urban sprawl on the predevelopment process. In the last chapter Rabinowitz presents a cogent analysis of land prices and values at the predevelopment stage. Numerous tables, charts, and suggested readings amplify the discussion.

                The American Drive-In Movie Theatre
                Average customer rating: 5 out of 5 stars
                • Great Book
                • A passion for passion pits
                • Interesting Info
                • Great Gift -- Great Book!
                • Back to the Belknap
                The American Drive-In Movie Theatre
                Don Sanders , and Susan Sanders
                Manufacturer: Motorbooks International
                ProductGroup: Book
                Binding: Hardcover

                GeneralGeneral | Movies | Entertainment | Subjects | Books
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                ASIN: 0760304254

                Amazon.com

                Tracing the history, geography, and ideology of the American drive-in movie theater, authors Don and Susan Sanders present a densely illustrated look at American culture at its most shallow, sensual, and delightful. Noting the need of the newly created class of motorized, moneyed teenagers of the 1940s and '50s to find a dark and private place for their pubescent pastimes, the Sanders place the origin of this outdoor entertainment form in the birth of popular culture. The sections on the amusement park-style rides, refreshments, and attractions that were used to lure the bored and their cash to this form of voyeurism are especially delightful (the "Mono-Rocket" ride and the new high-speed food dispensers provide intriguing images of capitalist inventiveness). In spite of its Pollyanna-ish tone, The American Drive-In Movie Theater works as both a celebration and an insightful analysis of this passing phase of pre-couch potato folly.

                Book Description

                The drive-in movie theater brought together two distinct American institutions: cars and movies. Since the earliest drive-ins of the 1930s, these entertainment complexes have been an integral part of American culture. Their appeal stretched to people from all corners of the country, offering a place for social gathering and various amusements. Take a ride down memory lane in this entertaining look at every aspect of the drive-in movie theater: the architecture, the marquees, the cars, the food, and much more. Black-and-white and color photos, along with period ads and other memorabilia, provide a highly illustrated tour from the origins of the drive-in, through its heyday in the 1950s, its decline, and its subsequent revival.

                Customer Reviews:

                5 out of 5 stars Great Book.......2007-05-09

                I found the history of the drive-in very interesting in this publication. It would make a great gift for any friend or family member interested in this type of history.

                5 out of 5 stars A passion for passion pits.......2006-11-22

                Although the drive-in theater didn't start in Hawaii, it may be that the outdoor movie did.
                In "The American Drive-in Movie Theatre," Texas drive-in buffs Don and Susan Sanders have a photograph of a sizable crowd watching films projected against the outside wall of a building next to Sacred Hearts Convent School in Honolulu in 1906 -- about a year after the silent movie came to America.
                It took a surprisingly long time to marry the outdoor movie and the automobile. In 1933, Richard Hollingshead Jr., the "father of the drive-in theater," opened the Camden Drive-In in New Jersey.
                Although cars and movies seem as natural a combination as milk and cookies, it wasn't so easy for the pioneers. The Sanderses say the studios never liked "ozoners" and refused to make first-run, or even good second-run, films available.
                And getting sound to the customers was a problem that took years to solve. When the problem eventually was put in the hands of a professional engineer, at RCA in 1941, a workable solution was simple.
                But drive-in entrepreneurs were not engineers, nor were they the kind of people who turned to engineers for help.
                They tinkered. The results were weird and wonderful -- and likely to annoy the neighbors. One solution was a giant speaker that broadcast the sound over the lot, and much farther.
                Cold nights cut into business, too, but every problem was an opportunity to the drive-in operator: In Anchorage, the Billiken Drive-In offered 18-hour, seven-feature admissions in the wintertime.
                The 1945-55 decade was the peak for drive-ins. The nation had more than 5,000 of them, though they never caught on much overseas.
                From 1955 on, the Sanderses say, television and other changes started to suck the family trade away, leaving the field to teen-agers and Samuel Z. Arkoff's American International Pictures for another half decade or so.
                Since then, drive-ins have steadily declined. There are about 500 left, mostly in rural areas. They require too much land to be affordable in cities.
                Some individual theaters are doing well, and drive-in societies seek to preserve and protect them.
                The Sanderses have traveled to more than 40 states to interview drive-in people and take pictures, and they have ransacked archives for illustrations.
                They came up with enough material not only for this charming bit of nostalgia, but for another volume, "Drive-In Movie Memories."

                4 out of 5 stars Interesting Info.......2001-10-10

                Being a huge fan of drive-ins, I really looked forward to reading this book. The only criticism I have is the sequence of the actual chapter text of the book, and the information inserts that the author has throughout. It is very "chopped" up. Reading the chapter, then turning the page to find there is information pertaining to something else on the next page. The chapter text starts a couple of pages later in some cases, breaking up the continuity. Other than this, it makes for a very interesting read for those who enjoy nostalgia and want to be transported back to a more simpler and fun time.

                5 out of 5 stars Great Gift -- Great Book!.......2000-09-14

                The best book of its kind, bar none. Photos are excellent, and it is obvious that the authors really know and love their subject. Anyone who has ever spent an evening at the drive-in would love the memories this book evokes. Anyone who never had the opportunity to participate in the golden age of drive-in movies can experience it vicariously through The American Drive-In Movie Theatre. I've given several copies as gifts -- Everyone loves a Drive-In !

                5 out of 5 stars Back to the Belknap.......2000-09-13

                Don and Susan Sanders have captured the essence of the drive-in movie theatre and packed all of the magic into a really great book. I flipped hamburgers at the now defunct Belknap Drive-in when I was in high school and turning the pages of this time-machine brought back many memories. Forget about multiplex cinemas and theater complexes at the mall. The American Drive-In movie theatre lives!

                From Joy Division to New Order: The True Story of Anthony H. Wilson and Factory Records
                Average customer rating: 5 out of 5 stars
                • Fair to Middles
                From Joy Division to New Order: The True Story of Anthony H. Wilson and Factory Records
                Mick Middles
                Manufacturer: Virgin Publishing
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Composers & Musicians | Arts & Literature | Biographies & Memoirs | Subjects | Books
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                ASIN: 0753506386

                Book Description

                In the late 80s, Factory Records was at the height of its success thanks to two bands - Joy Division and New Order - and the single-minded company director, Anthony H. Wilson. This is the fascinating story of the rise and fall of this influential independent UK record company. Drawing on exclusive interviews, Mike Middles uncovers the real story behind the company that fell so dramatically from unprecedented global success to an all-time low by 1992, when the back catalogue had been sold off and its key bands were in disarray. The classic warts-and-all history of Factory Records, told by one of Manchester's leading music writers.

                Customer Reviews:

                5 out of 5 stars Fair to Middles.......2004-10-01

                At the start, I felt Mick was a bit of a sycophant. And he may well be. As things progress, I was able to put that aside and was quite fascinated with this slice of British music history. And really, being sycphantic is not a bad thing in context. Anyone who was around when the music came out, or anyone who loves electro pop, dance and DJ culture should enjoy this. Me, I always love the Brits and their writing. I enjoy the quiet humour. Does that sound sycophantic???
                From Joy Division to New Order: The Factory Story
                Average customer rating: 2.5 out of 5 stars
                • This is the story of a scene, not a simple rock biography.
                • Don't buy this one: it's boring.
                • Only for those interested in the Joy Division mythos.
                From Joy Division to New Order: The Factory Story
                Mick Middles
                Manufacturer: London Bridge (T)
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Biographies & Memoirs | Subjects | Books
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                ASIN: 0753500418

                Customer Reviews:

                4 out of 5 stars This is the story of a scene, not a simple rock biography........1999-05-11

                It's true that if you go in expecting just another Joy Division story you'll be disappointed, but this is about the evolution of the Manchester scene centering on Factory Records and spiralling outwards.I thought the author was very astute and I would place the book alongside "England's Dreaming" and "Lipstick Traces" as a good example of the richness of music journalism. Definitely not the worst book you've ever read in your life.

                1 out of 5 stars Don't buy this one: it's boring........1998-10-26

                This book is simply the worst book I have ever read. period.

                Save your money & buy Brian Edge's book on the same topic or even better buy a Joy Division or New Order CD.

                This book is too long by about 300 pages; full of irrelvancy; incredibly self-indulgent; poorly written, almost to the point of incomprehension; full of in-jokes and references that mean little to anyone not living in Manchester; and very very dull.

                Your time and money can be better spent. And the worst thing about it is that I stuck through it, in the hope that as I read more it might get better. It didn't.

                2 out of 5 stars Only for those interested in the Joy Division mythos........1998-08-19

                A book that might be interesting for the Joy Division/New Order fan obsessed with collecting anything even remotely related to the esoteric and arty band. A book that most likely would be incredibly boring to anyone else. The book gives some details about other Factory Records bands like the Duritti Column and James, but essentially, it always drifts back to the subject of Ian Curtis and Joy Division/New Order. There is some interesting anecdotes about New Order's times in America, and there are some great pictures, but other than that, perhaps not worth all the money...

                ARCADE FEVER The Fan's Guide to The Golden Age of Video Games
                Average customer rating: 4 out of 5 stars
                • Disappointing Flashback - A Quick Review
                • If you like video games, you'll love this book.
                • Good for a quick trip back, but not much else...
                • A Trip Down Memory Lane
                • At least there are some nice cab shots
                ARCADE FEVER The Fan's Guide to The Golden Age of Video Games
                John Sellers
                Manufacturer: Running Press Book Publishers
                ProductGroup: Book
                Binding: Paperback

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                ASIN: 0762409371

                Book Description

                Have You Mastered the Delicate Art of Hyperspace? Can You Say "Joystick" in Polite Conversation Without Blushing? Do You Remember the Difference Between Playing "Singles" and "Doubles"?

                If you've answered "yes" to any of these questions, Arcade Fever is the book for you—the world's first illustrated history of video games, with tributes to 50 all-time favorites like Pac-Man, Donkey Kong, Defender, Q*Bert, Tetris, and many, many others. You want little-known tips, tricks, and secrets? You want behind-the-scenes creation stories from the original programmers? You want to read about the first guy who actually DIED playing a video game, or the arcade classic that inspired an episode of Seinfeld? It's all right here, in a jam-packed celebration of '70s and '80s arcade culture.

                Includes:

                o Interviews with programmers, musicians, animators, and other legends from the golden age of video games

                o A chronological history of video arcades—from the first coin-operated arcade game (no, it wasn't Pong) to obscure classics like Elevator Action, Crazy Climber, and Food Fight

                o Tons of rad '80s spin-off products, including home systems, pajamas, alarm clocks, Saturday morning cartoons, sugar-coated breakfast cereals, and a really bad movie starring Jeff Bridges as a programmer who gets sucked into a computer.

                Customer Reviews:

                2 out of 5 stars Disappointing Flashback - A Quick Review.......2005-01-01

                PROS: Enjoyed cabinet photos and art. Hit most major arcade games of the era. Contained interesting side notes on some games. Interviews were okay but more interesting subject matter could have been included. Some game memorabilia shown from the time was nice.

                CONS: Lacked enough interesting content to be worth it for me. Did not understand the author's potty-mouth descriptions and lame jokes in the book. - a major negative. Too much irrelevant filler text that could have been used for more info on the games. Did not include notable people who you would expect to be mentioned. Book was printed in China.

                FINAL CALL: Worth flipping thru twice or for a much-too-shallow overview. Those wanting to remember the era and arcade freaks should look elsewhere.

                5 out of 5 stars If you like video games, you'll love this book........2004-09-26

                What else do you want from an arcade book? There aren't enough references for 80's arcade games and this one is funny to boot. If you lost a lot of quarters when Reagan was president, then lose some more now and buy this book!

                3 out of 5 stars Good for a quick trip back, but not much else..........2004-03-12

                This book is OK, but not very deep. It's a decent "period" piece for you nostalgia buffs. Indeed, I found myself thinking back to those days at Kentwood Arena, Funway Freeway, and Someplace Else; banging away on those controls while battling alien invaders and climbing skyscrapers (Crazy Climber). I didn't care much for the sidebars and sprinkling of useless personal trivia from the author, and some of his comments are a bit juvenile and unnecessary. You get the impression that the author was trying to have fun while putting this book together, but the "fun" gets irritating after a few pages. The interviews, while short, are decent, and the pictures of the games are nice.

                This book is good for a quick trip back to those halcyon days of youth and Pac-Man, but don't expect any deep historical record. For that, you need to check out The Ultimate History Of Video Games by Steven Kent.

                5 out of 5 stars A Trip Down Memory Lane.......2004-01-03

                Arcade Fever is not a perfect book, but it's still quite good. A number of reviewers have taken the author to task for the book's shortcomings. Lighten up! It's a fun book about a fun topic. Don't be so serious, you'll get an ulcer.

                First off, the book is subtitled: The Fan's Guide to the Golden Age of Video Games. As a "fan's guide" it works well - it's less a doctoral thesis in the field of Arcadeology than a simple overview of games the casual 1980s arcade visitor would know and likely love. If you want obscure references and arcane knowledge, this is definitely not your book.

                Second, whenever I get together with my brother and sisters I revert to the maturity of a late teenager (my wife hates this). It seems that Sellers has reverted to that same level of maturity in his commentary, and probably for the same reason: It's fun to go back in time and try and relive our favorite moments. Cut the guy a break and get in on the fun. If you can read the word "poopy" without grinning, you're not ready for this book. If the Beavis and Butthead voice in your head says "he wrote `poopy'...cool...heh heh eh heh," you're ready to dive right in.

                Third, I like the year-by-year history snippets. It provides a context for what else we were doing when not playing the games. Was it necessary? No. Does "Who Shot J.R.?" have anything to do with video games? No. Does it help get you back in the mindset of The Golden Age? I think so.

                Fourth, I like the mix of games in the book. There are games you loved, liked, and hated. There are the popular games and the sleepers. Are one or more of your favorites neglected? Probably (I'd have liked a page for Tailgunner or Omega Race, myself). I wish Sellers hadn't ragged on Bosconian (but I was an English major, so that's probably why I like it so much). I liked Cliff Hanger more than Dragon's Lair, but I can concede that DL deserves the full review, CH the snippet.

                Finally, the sole purpose of a book like this is to kindle the feeling of nostalgia in its reader. I had forgotten some of the things in the book: some of the games, some of the trends - I had totally forgotten about putting quarters up on marquee lip to reserve the next game. I feel better for having remembered them. If you were born in the late-'60s/early-'70s, no longer live in your parents' basement, and enjoy a fun, light read, you'll probably like this book too.

                3 out of 5 stars At least there are some nice cab shots.......2003-10-31

                Like Supercade, this collection doesn't bring much new to the table for the retrogame fan. Just seems like another attempt to cash in on our age brackets' nostalgia. Assembled within are a number of games from the golden age of arcades. The choices themselves are safe, and look like they could have been compiled easily from Videotopia or Mame32's Golden Age folder. The authors irreverent commentary has been touched upon by other reviewers; I also found it off putting and juvenile. Really the only thing going for this book were the cabinet shots. The screen snaps were once again ripped from Mame without much credit, but at least they weren't run through Photoshop with a failing art students eye like Van Burnham did in Supercade. Any factual information the author provided, beyond his own hackneyed description of gameplay, could easily be found in Mame's history.dat file. First Quarter by Kent is still a benchmark for these types of retrospect even though that book didn't necessarily concentrate solely on the arcade market. For those interested in retrogaming who may not already know: Mame32, the Win32 GUI version of Mame, at version .76 [4499 arcade games supported] seeks to preserve these games through emulation, it also facilitates the creation and collection of marquees, screen shots, control panels, cabinets, flyers, and historical information about designers, stories, etc. in one place. The program itself, as a living documentation project, far exceeds written efforts like this. Just google on Mame32 to find it.

                A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
                Average customer rating: 4 out of 5 stars
                • Very Entertaining Indeed!
                • Pretty much everything you need to know about branding
                • In Branding, Everything Matters
                • Bedbury's experience at Nike & Starbucks proves valuable
                • BRANDING, FOR EXECUTIVES. READ IT FOR THE CASE STUDIES.
                A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
                Scott Bedbury , and Stephen Fenichell
                Manufacturer: Penguin (Non-Classics)
                ProductGroup: Book
                Binding: Paperback

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                ASIN: 0142001902
                Release Date: 2003-02-25

                Book Description

                What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning-and failed-branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.

                Customer Reviews:

                5 out of 5 stars Very Entertaining Indeed!.......2007-03-08

                As someone who's new to the Branding craze I bought this book and I was very pleased with the purchase. This is a very easy read and quite entertaining - I enjoyed it immensely. I would definitely recommend this book to grasp the Branding concepts and practical examples.

                4 out of 5 stars Pretty much everything you need to know about branding.......2006-01-19


                This is an intelligent, well-written book from a guy who has obviously had a great deal of experience marketing high-profile companies (Nike, Starbucks).

                Bedbury lays out pretty much everything you need to know about branding in 190 pages. It's obvious he's a good writer and he's got great examples to back up his assertions in the book.

                He is hard on Microsoft but, in my opinion, not hard enough. The reviewer who panned this book based on his treatment of Microsoft is short-sighted. This book is about much more than that. Microsoft is a very small part of the book and they are used appropriately as an example of what NOT to do in marketing.

                My biggest problem with the book is Bedbury's assertion that companies are becoming more vertical. It simply isn't true. Companies are not vertically-integrating; they're outsourcing many of the tasks associated with building their products. Witness the Apple iPod. No Apple employee has ever assembled an iPod or built the circuit board. It's simply too expensive. If Apple was vertically-integrated and built the iPod, they would probably cost around $5,000.

                My second biggest problem with the book is the final chapter "Brand Future." Bedbury comes out of "left" field and uses almost the entire final chapter as a kind of platform for some liberal agenda. I won't spoil it for those of you who subscribe to those ideals (I'm an independent); but, suffice it to say, the chapter felt out of place. Bedbury talks intelligently about branding for 190 pages, and then the book turns into a political white paper for the final 20 pages.

                Don't let that distract you from buying the book, however. This is what business books are supposed to be: erudite, thought-provoking and entertaining. Having read hundreds of business books (I teach Business and Marketing), I can tell you that those three traits are in short supply.

                5 out of 5 stars In Branding, Everything Matters.......2005-10-08

                A quick, but impactful read worth its weight in coffee beans and sneakers, Author Bedbury manages to take branding principles and techniques that work in the ether of mega-branders Starbucks and Nike (and other corporate examples) and port them down to language we can all benefit from. Packed with interesting anecdotes and behind-the-scenes stories, a New Brand World offers helpful take-aways in the areas of commodity branding, the brand mantra, and proven ways to live the brand. My favorite line: When it comes to branding, "Everything matters." Bedbury goes on to say, "For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or in a chat room on the Internet. Brands are sponges for content, for images, for fleeting feelings. They become psychological concepts held in the minds of the public, where they may stay forever. As such you can't entirely control a brand. At best you can only guide and influence it."

                5 out of 5 stars Bedbury's experience at Nike & Starbucks proves valuable.......2004-08-02

                The many things we should do for our brands (and the ones we have to avoid at all costs) are clearly presented in Bedbury's eight brand principles. Instead of using financial models and correlations, Bedbury tells stories of how each one of these things makes the difference on the company's bottom line. His experience at Nike and Starbucks thoughout the entire positioning process before and after these companies became power brands gives him the credibility and the parenthood needed to teach decision-makers about branding.

                3 out of 5 stars BRANDING, FOR EXECUTIVES. READ IT FOR THE CASE STUDIES........2004-04-14

                It is difficult to review a book that one has enjoyed reading and then say that it was not up to the mark (in terms, of course, of only my expectations.)

                No doubt that Scott Bedbury's work is a fast paced read, his writing is lucid and quite frequently quotably light-hearted. There is a lot of material here for people in larger corporations or even general marketing folks. And where Bedbury truly shines is in the case studies he presents in the 8 chapters.

                But if, like me, you set off on this book looking for some newfangled insights into the world of branding, then this is not the book for you. The title claims to proffer "8 principles". Let's face it, at the end of the day, principles are not that hard to create and this becomes quite painfully clear when you reach the end of this book and wonder if you have learnt anything new.

                But I am being unfairly critical. From his style, it seems an approachable business book was precisely what Bedbury's intended?

                As a comprehensive introduction to the field of branding, I'd still recommend "Strategic Brand Asset Management" by Keller. For a discussion of some innovative yet reasonable forms of brand creation, especially on a shoestring, I'd usually point to a PR related book, or perhaps the rapier wit "60-minutes Brand Strategist."

                But as a gentle introduction for executives in to the nebulous world of branding, or as a non-technical business book for business folk in general who place less emphasis on a structured analytical framework and are more interested in a soft springboard into the field, then "Emotional Branding" and this book from Bedbury are pretty near the top of my list of recommendations.

                Very accessible and insightful stuff, if you aren't expecting a summary of last decade's JCR.

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                7. Pacific Tapa
                8. Painters of the Wasatch Mountains
                9. Painters Quick Reference: Flowers & Blooms
                10. Painting Borders For Your Home With Donna Denberry

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