Book Description
Where does your imagination come from? How do you "think up" ideas? If life is a journey, what kind of boat are you in?
In this creative journal, Imagination, volume one in the Personal Illuminations series, James C. Christensen leads you on a journey to uncover your imagination and unlock your creativity.
Accompanied by delightful illustrations, this journal makes it simple and lots of fun to make notes and sketches, jot down ideas, and scribble thoughts, quotations, or memories. Some of the things you will learn to do in this journal include:
* Pick a color and notice it all day.
* Drive home from work a different way.
* Try something new: buy opera tickets, have lunch at a Mongolian restaurant, take tuba lessons.
* Use all your senses.
* Be curious; take a walk; daydream.
Major works of James C. Christensen are available as limited edition fine art prints and three-dimensional collectibles published by The Greenwich Workshop, Inc. www.greenwichworkshop.com
Customer Reviews:
Imagination is beautiful........2007-08-21
Alright. I admit it. Now I'm addicted. It's fabulous once you get going. The Personal Illumination books aren't what I expected. I realized that they were journal books, but I thought it was a journal supplement instead of an actual journal. Basically you plaster anything you want to anywhere in the journal. James C. Christenson helps your ideas get flowing, and from there on it's you. Very fun. I wish though that it was more of a full-blown book. I have tons to say.
Your Creative Journal--The Ultimate Interactivity.......2001-01-09
Add to your "card catalog." That's the premise of the first volume in the "Personal Illuminations" series. Full of words and pictures designed as springboards to the imagination, this little journal delights as it teaches that everyone--not just "artists, writers, and other 'creative' types"--has the potential for creativity. Christensen provides the reader with tools to get more deeply involved in everyday (and not-so-everyday) life.
We may see ourselves in Christensen's fun and thought-provoking illustrations of fish out of water, burdensome attire, impractical mechanisms, and imperfect angels; but then the artist invites us to collaborate with him--to "write, scribble, sketch, paint, draw, scribble, scratch, mark, or paste" on the pages. If we respond to his invitation, we will certainly end up with a unique treasure.
But suggested activities go beyond the pages of the book. He also wants us to travel different roads, ask questions of family members, enjoy nature, observe architecture ("the boxes people come in"), combine the "cards" of our life in new ways, remember loved ones, visit museums, and use our senses (there are six!) to experience what we are, what we have been, and what we might become.
The journals in the "Personal Illuminations" series are books with a mission: to help us discover ourselves and inspire us to participate in our world. As a language teacher, I appreciate Christensen's rich, clear writing and effective use of quotations. Both visually and verbally stimulating, Christensen's books are consistently a worthwhile investment.
Average customer rating:
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Real estate syndicator's manual and guide
Martin Hussander
Manufacturer: Prentice-Hall
ProductGroup: Book
Binding: Hardcover
 Investments
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ASIN: 0137665016 |
Average customer rating:
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Ealing Studios: A Movie Book
Charles Barr
Manufacturer: University of California Press
ProductGroup: Book
Binding: Paperback
Direction & Production
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ASIN: 0520215540 |
Book Description
This classic study of British filmmaking, first published in the United States in 1980, has been updated to bring a 1990s perspective to the work of the studio that gave the world such unforgettable comedies as Passport to Pimlico and The Lavender Hill Mob. The heyday of Ealing Studios lasted approximately from 1939 to 1951, generating a roster of films that projected-by design-a vivid and particular image of Britain and Britishness. Studio head Sir Michael Balcon gathered artists whose films, whether comedies or dramas, offer superior acting performances with a feeling of ensemble that reinforces the values of character, responsibility, and community. Readers will enjoy, in addition to a new chapter relating the Ealing phenomenon to Thatcher and post-Thatcher Britain, the refined and improved filmography and biography sections.
Customer Reviews:
Tight Little Studio.......2002-08-05
This is a fascinating book. If you only know Ealing Studios for comedies such as "Kind Hearts and Coronets" "The Lavender Hill Mob" and "The Ladykillers," this book opens up the whole Ealing output from about 1939 to 1957.
Not only does Barr discuss the classic Ealing comedies, but he puts them in their context in the studio's output, and he shows how the studio's output changed over time regarding the pressures and changes that British society went through in those pivotal decades.
This book is "the rise and fall of Ealing Studios" but in an artistic, not financial, sense. It gets one to think about what movies say about "national character" yet remains enjoyable and jargon-free.
Average customer rating:
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Forever Ealing: A celebration of the great British film studio
George C Perry
Manufacturer: Pavilion
ProductGroup: Book
Binding: Unknown Binding
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ASIN: 0907516068 |
Average customer rating:
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Los Estudios Ealing/the Ealing Studios: Comicos a Gogo
Juan Corral
ProductGroup: Book
Binding: Paperback
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ASIN: 8495602903 |
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Projecting Britain: Ealing Studios Film Posters
Manufacturer: British Film Inst
ProductGroup: Book
Binding: Hardcover
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ASIN: 0851701221 |
Book Description
This digital document is an article from Cineaste, published by Cineaste Publishers, Inc. on September 22, 1998. The length of the article is 2460 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Ealing Studios was the most staunchly independent among the smaller film production firms in the UK in 1944. While the studio's production head Michael Balcon attacked Rank Organisation PLC's increasing dominance of the industry, he and his team were to startle the film community by forging a distribution deal with Rank. The aim was to get Ealing's pictures shown but in the 11 years of the relationship between the two firms, it became clear that Rank dictated the tone of the 'alliance.' Ealing's attempt to get Rank to distribute 'They Came to a City' portrays its association with Rank.
Citation Details
Title: Paradise postponed: Ealing, Rank and 'They Came to a City.'.(motion picture production firms Ealing Studios and Rank Organisation PLC; 1944 film produced by Ealing)
Author: Philip Kemp
Publication:
Cineaste (Magazine/Journal)
Date: September 22, 1998
Publisher: Cineaste Publishers, Inc.
Volume: 23
Issue: 4
Page: 45(3)
Distributed by Thomson Gale
Average customer rating:
- An excellent Beatles biography
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Shout : The True Story of the Beatles
Manufacturer: Penguin
ProductGroup: Book
Binding: Paperback
Arts & Literature
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ASIN: 0140174109 |
Customer Reviews:
An excellent Beatles biography.......2002-03-20
This is book is an amazing trip through the history of the group that took the world by assault and changed the rock and pop music forever. From their childhood to the break down of the group in 1970. From the Hamburg days to the Sgt. Pepper's psychadelic love summer. SIMPLY GREAT!
Customer Reviews:
It's like a Sandman encyclopedia!.......2000-04-05
If you enjoy with the Sandman histories, you're gonna love this book. In this book you can find a description of a lot of customes in the Dream. Many times in The Sandman i've heard about several customes, that i didn't knew it, and because of that i don't get what the history was about. If you have this problem, this is what are you looking for, or if you love The Sandman histories like I do, your are gonna love this book too.
Book Description
The first overview of the revolutionary advertising techniques and media needed to successfully reach today's consumer.
Twenty years ago an advertiser could reach eighty percent of the American population with just three television commercials. Today it takes 150. Advertising is suffering because of the sheer amount of it, the lack of innovation within traditional advertising formats, and the power that media fragmentation and technology give to consumers to tune out the noise.
The new buzzwords are guerrilla, stealth, ambush, buzz, viral, grassroots, wildfire, and ambient. This book is the first to harness them into an integrated communications approach, as Tom Himpe explains and illustrates:
• the four driving forces for getting close to the consumer: be personal; go where the competition isn't; make the brand invisible; be unpredictable;
• the eight techniques—from consumer involvement to harnessing the power of the senses—for employing these driving forces, illustrated with campaigns from across the world;
• the four types of campaign that make use of this new knowledge. 435 color illustrations.
Book Description
In perhaps the most creative and authoritative book on sensory branding ever written, international business legend Martin Lindstrom reveals what the world's most successful branding companies do differently -- integrating touch, taste, smell, sight, and sound -- with startling and measurable results.
Based on the largest study ever conducted on how our five senses affect the creation of brands, BRAND sense explains Martin Lindstrom's innovative six-step program for bringing brand building into the twenty-first century. The study, covering over a dozen countries worldwide, was conducted exclusively for this book by Millward Brown, one of the largest business research institutions in the world. Drawing on countless examples of both product creation and retail experience, Lindstrom shows how to establish a marketing approach that appeals to all the senses, not simply the conventional reliance on sight and sound. Research shows that a full 75 percent of our emotions are in fact generated by what we smell, and the author explains how to capitalize on that insight. Included are innovative tools for evaluating a brand's place on the sensory scale, analyzing its future sensory potential, and enhancing its appeal to reach the broadest base of consumers. Lindstrom lists the top twenty brands for the future based on their sensory awareness. (The top three? Singapore Airlines, Apple, and Disney.)
Among the book's many fascinating factual highlights are the following:
- That gratifying new-car smell that accompanies the purchase of a new car is actually a factory-installed aerosol can containing "new-car" aroma.
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- Kellogg's trademarked crunchy sound and feel of eating cornflakes was created in sound labs and patented in the same way that the company owns its recipe and logo.
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- Singapore Airlines has patented a scent that is part of every female flight attendant's perfume, as well as blended into the hot towels served before takeoff, and which generally permeates their entire fleet of airplanes.
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- Starbucks' sensory uniqueness is far less strongly associated with the smell and taste of coffee than with the interior design of its cafés and its green and white logo.
Hailed as the "World's Brand Futurist" by the BBC, Martin Lindstrom is one of the world's top entrepreneurial visionaries, who has changed the face of global marketing with twenty years of hands-on experience as an advertising CEO and adviser to Fortune 500 companies. Firmly steeped in scientific evidence and featuring sensory secrets of the most successful brand names, BRAND sense reveals how to transform marketing strategies into positive business results that no brand builder can afford to ignore.
Customer Reviews:
Interesting and quick read on brand management.......2007-09-04
If you are interested in consumer brands, the kind that huge MNCs can produce, then you could find this useful. The premise of this book is that brand marketing should involve all five senses whereas typically marketing has involved only sight and/or sound. Lindstrom suggests that marketing should involve the full five senses of taste, smell and touch.
Most medium and small businesses would find this very suggestion hard to implement. Firstly because involving all five senses is extremely difficult to achieve in the case of many products or services. Secondly the limited budget available for many small businesses would limit their attempts to involve all five senses in the branding process. Yet if these business could simply catch up on Lindstrom's clue that a brand is much more than the logo, they would reap benefits.
If you represent a large MNC or small company with a limited budget there are two very useful tools in this book - smashing your brand and sensory audit or sensory branding authenticity test. These are not groundbreaking ideas which have not appeared before but they have been put very clearly. Though the many examples given in the book are from large corporations like Singapore Airlines or Sony, even smaller business can benefit from these. The question of why many brands do not succeed in the market hasn't been explored here in depth with examples and this drawback detracts from the usefulness of this book. Also the effect of culture on branding hasn't been mentioned. This is a major factor of brands succeeding or failing ignominiously in the market.
Overall, this book is a good and quick read with some useful information to come back to later.
The Interdependence of Branding and Sensory Awareness.......2007-03-07
As Philip Kotler explains in an especially perceptive Foreword, "distinctive brands...have to be powered up to deliver a full sensory experience. It is not enough to present a product or service visually in an ad...The combination of visual and audio stimuli delivers a 2 + 2 = 5 impact. It pays even more to trigger other sensory channels - taste, touch, smell - to enhance the total impact. This is Martin Lindstrom's basis message, and he illustrates it beautifully through numerous cases with compelling arguments." Bernd Schmitt is among others who make precisely the same point. In Experiential Marketing (1997), for example, he and Alex Simonson assert that "most of marketing is limited because of its focus on features and benefits." They then presented what they characterized as "a framework" for managing those experiences. In Experiential Marketing (1999), Schmitt provides a much more detailed exposition of the limitations of traditional features-and-benefits marketing. Moreover, he moves beyond the sensory "framework" into several new dimensions, introducing what he calls "a new model" which will enable marketers to manage "all types of experiences, integrating them into holistic experiences" while "addressing key structural, strategic, and organizational challenges."
In Brand Sense, Lindstrom provides a comprehensive, cohesive, and cost-effective methodology by which to plan, implement, and then sustain effective sensory marketing. As he correctly points out, approaches to marketing have changed significantly in recent years. In the 1950s, branding belonged to the unique selling proposition (USP); by the 1960s, a focus on the emotional selling proposition (ESP) emerged; then in the 1980s, many brand managers adopted the organizational selling proposition (OSP); by the 1990s, "brands had gained enormous strength bin their own right, and the Brand Selling Proposition (BSP) took over." Inevitably, it now seems, the me selling proposition (MSP) emerged. What's next? Again I quote Lindstrom:
"There's every indication that branding will move beyond the MSP, into an even more sophisticated realm - reflecting a brave new world where the customer desperately needs something to believe in - and where brands very well might provide the answer. I call this realm HSP - the Holistic Selling proposition."
With meticulous care, Lindstrom explains how and why the methodology he recommends will enable all organizations (regardless of size or nature) to drive sales and profits with a commitment to the HSP. To his credit, he devotes far more attention to the "how" and "why" than to the "what," although he duly acknowledges the importance of creating or increasing demand for a worthy product or service.
Readers will especially appreciate Lindstrom's provision of a set of "Action Points" at the conclusion of most chapters. These will suggest how to apply the material to which they refer, and, will facilitate and expedite a periodic review later to ensure that effective follow-through has been accomplished. Obviously, it would be foolish to attempt to implement all of Lindstrom's suggestions. It remains for each reader to determine what is most appropriate to her or his organization's immediate and imminent needs. However, whether committing to Lindstrom's methodology or to any other, it is important to understand and - yes--appreciate the barriers to change initiatives when introducing any methodology which challenges, as James O'Toole so aptly characterizes them, "the ideology of comfort and the tyranny of custom."
Stimulate our thinking.......2006-08-21
This book is great in a way that it stimulates our thinking and looks at the branding concepts in a brand new way. It also encourages curiosity and creativity in this professional filed. A Must-Read!
Limitied Usefulness.......2006-08-08
While the book is very interesting, it was of limited value to me. The premise of the book is that our marketing should involve all five senses. Typically marketing has involved only sight and/or sound. Lindstrom says that ultimate marketing should involve the additional senses of taste, smell and touch.
While it makes sense (no pun intended) it is really not practical for most small businesses to implement. First only certain products or services lend themselved to involving all five senses. Secondly it can be cost prohibitive for a company on a limited budget to even consider most of his concepts.
While the book contains lots of interesting information, it is clearly focused on large multi-national companies. If you are interested in theory and learning what the giant companies have on the drawing board, then it could appeal to you. On the other hand, if you are representing a small company with a limited budget I am not sure you will find much useful information.
Ponder your brand beyond your product and your advertising.......2005-09-20
Martin Lindstrom has written a truly readable and provocative book. Short term goals, and the pressures to meet them, make it all too easy to view business both myopically and blinkered. Take a step back and regard your brand (and your competitors' brands) holistically. Products, services, and the delivery of the same to your customers, encomapsses all senses. Yes, some will dominate, but is important to understand which and why. If taste and smell (say) are the essence of your brand, how do you convey this in your advertising, where sight and sound are dominant?
I would have rated Brand Sense 5, but for the fact Lindstrom draws on analysis from a massive data base from Millward Brown. I would have liked to have seen some of the details - perhaps as appendices.
All in all a great read ... now I have no excuses for not doing more!
Book Description
This digital document is an article from Automotive Design & Production, published by Gardner Publications, Inc. on March 1, 2005. The length of the article is 627 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Unbreakable.(MARGINAL)(Brand sense: Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound)(Book Review)
Author: Gary S. Vasilash
Publication:
Automotive Design & Production (Magazine/Journal)
Date: March 1, 2005
Publisher: Gardner Publications, Inc.
Volume: 117
Issue: 3
Page: 8(1)
Article Type: Book Review
Distributed by Thomson Gale
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Books Index
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Personal Illuminations: Illumination (Personal Illuminations) (Personal Illuminations)
Personal Illuminations: VOL II, Exploration (Personal Illuminations)
Personal Illuminations Journal (Personal Illuminations)
A Journey of the Imagination: The Art of James Christensen
Rhymes & Reasons
