Avigdor Arikha
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    Avigdor Arikha
    Duncan Thomson
    Manufacturer: Phaidon Press
    ProductGroup: Book
    Binding: Paperback

    ModernModern | Schools, Periods & Styles | Arts & Photography | Subjects | Books
    GeneralGeneral | Instructional & How-To | Arts & Photography | Subjects | Books
    GeneralGeneral | Painting | Arts & Photography | Subjects | Books
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    1. How It Was: A Memoir of Samuel Beckett How It Was: A Memoir of Samuel Beckett

    ASIN: 0714835218
    Arikha
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      Arikha
      Samuel Beckett
      Manufacturer: W W Norton & Co Inc
      ProductGroup: Book
      Binding: Hardcover

      HistoryHistory | Subjects | Books | Africa | Americas | Ancient | Arctic & Antarctica | Asia | Australia & Oceania | Books on CD | Books on Cassette | Europe | Gay & Lesbian | Historical Study | Large Print | Middle East | Military | Military Science | Russia | United States | World
      Schools, Periods & StylesSchools, Periods & Styles | Arts & Photography | Subjects | Books | Abstract Expressionism | Ancient & Classical | Art Deco | Art Nouveau | Baroque | Byzantine | Constructivism | Contemporary Art | Cubism | Dadaism | Expressionism | Fauvism | Folk Art | Futurism | German Expressionism | Gothic | Impressionism | Mannerism | Medieval | Modern | Neoclassical | Pop | Post-Impressionism | Pre-Raphaelite | Prehistoric & Primitive | Realism | Renaissance | Rococo | Romanesque | Romantic | Surrealism
      GeneralGeneral | Painting | Arts & Photography | Subjects | Books
      GeneralGeneral | Photography | Arts & Photography | Subjects | Books
      GeneralGeneral | Arts & Photography | Subjects | Books
      Beckett, SamuelBeckett, Samuel | Classics | British | World Literature | Literature & Fiction | Subjects | Books
      ASIN: 0500091714
      Arikha - 1998
      Average customer rating: Not rated
        Arikha - 1998
        Avigdor Arikha
        Manufacturer: Marlborough Fine Art (London) Ltd
        ProductGroup: Book
        Binding: Paperback

        Schools, Periods & StylesSchools, Periods & Styles | Arts & Photography | Subjects | Books | Abstract Expressionism | Ancient & Classical | Art Deco | Art Nouveau | Baroque | Byzantine | Constructivism | Contemporary Art | Cubism | Dadaism | Expressionism | Fauvism | Folk Art | Futurism | German Expressionism | Gothic | Impressionism | Mannerism | Medieval | Modern | Neoclassical | Pop | Post-Impressionism | Pre-Raphaelite | Prehistoric & Primitive | Realism | Renaissance | Rococo | Romanesque | Romantic | Surrealism
        GeneralGeneral | Arts & Photography | Subjects | Books
        ASIN: 0900955732
        Avigdor Arikha
        Average customer rating: Not rated
          Avigdor Arikha
          Duncan Thomson
          Manufacturer: British Museum Press
          ProductGroup: Book
          Binding: Paperback

          Schools, Periods & StylesSchools, Periods & Styles | Arts & Photography | Subjects | Books | Abstract Expressionism | Ancient & Classical | Art Deco | Art Nouveau | Baroque | Byzantine | Constructivism | Contemporary Art | Cubism | Dadaism | Expressionism | Fauvism | Folk Art | Futurism | German Expressionism | Gothic | Impressionism | Mannerism | Medieval | Modern | Neoclassical | Pop | Post-Impressionism | Pre-Raphaelite | Prehistoric & Primitive | Realism | Renaissance | Rococo | Romanesque | Romantic | Surrealism
          GeneralGeneral | Instructional & How-To | Arts & Photography | Subjects | Books
          DrawingDrawing | Instructional & How-To | Arts & Photography | Subjects | Books
          ASIN: 0714126470
          Avigdor Arikha: Drawings
          Average customer rating: Not rated
            Avigdor Arikha: Drawings
            Avigdor; Omer Mordechai (foreword) Arikha
            Manufacturer: Tel Aviv Museum of Art
            ProductGroup: Book
            Binding: Hardcover
            ASIN: B000H960VC
            Avigdor Arikha: Paintings and watercolors, 1973-1975
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              Avigdor Arikha: Paintings and watercolors, 1973-1975
              Avigdor Arikha
              Manufacturer: Marlborough Gallery
              ProductGroup: Book
              Binding: Unknown Binding

              ModernModern | Schools, Periods & Styles | Arts & Photography | Subjects | Books
              ASIN: B0006WFA84
              Avigdor Arikha: Recent paintings and drawings
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                Avigdor Arikha: Recent paintings and drawings
                Avigdor Arikha
                Manufacturer: Marlborough Gallery
                ProductGroup: Book
                Binding: Unknown Binding
                ASIN: 0900955570
                Avigdor Arikha: Selected Paintings 1953 -1997: Drawings. 2 Volumes in slipcase
                Average customer rating: Not rated
                  Avigdor Arikha: Selected Paintings 1953 -1997: Drawings. 2 Volumes in slipcase
                  Avigdor Arikha
                  Manufacturer: Tel Aviv Museum of Art
                  ProductGroup: Book
                  Binding: Hardcover
                  ASIN: B000J3A4CW
                  Avigdor Arikha: Works 1990 - 91
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                    Avigdor Arikha: Works 1990 - 91
                    Avigdor Arikha
                    Manufacturer: Marlborough Gallery
                    ProductGroup: Book
                    Binding: Unknown Binding
                    ASIN: 0897970802
                    Avigdor Arikha: Works 1992-93
                    Average customer rating: Not rated
                      Avigdor Arikha: Works 1992-93
                      Avigdor Arikha
                      Manufacturer: Marlborough Fine Art Ltd
                      ProductGroup: Book
                      Binding: Unknown Binding

                      GeneralGeneral | Instructional & How-To | Arts & Photography | Subjects | Books
                      ASIN: 0900955457

                      Silks for Thrones and Altars: Chinese Costumes and Textiles
                      Average customer rating: Not rated
                        Silks for Thrones and Altars: Chinese Costumes and Textiles
                        John E. Vollmer
                        Manufacturer: Ten Speed Press
                        ProductGroup: Book
                        Binding: Paperback

                        AsianAsian | Regional | History & Criticism | Arts & Photography | Subjects | Books
                        GeneralGeneral | Museums & Collections | Arts & Photography | Subjects | Books
                        Textile & CostumeTextile & Costume | Design & Decorative Arts | Arts & Photography | Subjects | Books
                        GeneralGeneral | Fashion | Arts & Photography | Subjects | Books
                        GeneralGeneral | Arts & Photography | Subjects | Books
                        GeneralGeneral | Crafts & Hobbies | Home & Garden | Subjects | Books
                        Textile ArtsTextile Arts | Crafts & Hobbies | Home & Garden | Subjects | Books
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                        1. Ruling from the Dragon Throne: Costume of the Qing Dynasty 1644-1911 Ruling from the Dragon Throne: Costume of the Qing Dynasty 1644-1911
                        2. Clothed to Rule the Universe: Ming and Qing Dynasty Textiles at the Art Institute of Chicago (Museum Studies) Clothed to Rule the Universe: Ming and Qing Dynasty Textiles at the Art Institute of Chicago (Museum Studies)
                        3. Chinese Dragon Robes (Images of Asia) Chinese Dragon Robes (Images of Asia)
                        4. Imperial Wardrobe Imperial Wardrobe
                        5. Chinese Textiles (V&a Far Eastern) Chinese Textiles (V&a Far Eastern)

                        ASIN: 1580085903

                        Book Description

                        SILKS FOR THRONES AND ALTARS presents 77 Chinese textiles from the 14th through the 18th century, divided into three groups. The first group consists of clothing and furnishing fabrics made for and used by the ruling elite of China. Regardless of their dates or the ethnic origins of various dynastic rulers, these trappings of nobility served the political and social goals of those in power. The second group contains Chinese silks found beyond the borders of the empire, specifically in Tibet, Japan, and Western Europe. The presence of Chinese luxury in a foreign context, whether the result of commerce or diplomacy, affected local ideas of status and prestige. The last group presents textiles made for Taoist and Buddhist liturgical use. Within the Buddhist traditions of Tibet and Japan, secular textiles found new uses without losing the prestige with which they had originally been imbued.

                        How to Build Your Real-Estate Fortune on Other People's Money
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                          How to Build Your Real-Estate Fortune on Other People's Money

                          Manufacturer: International Wealth Success Inc.
                          ProductGroup: Book
                          Binding: Paperback

                          InvestmentsInvestments | Real Estate | Business & Investing | Subjects | Books
                          ASIN: 0934311390
                          How to Build Your Real-Estate Fortune on Other People's Money
                          Average customer rating: Not rated
                            How to Build Your Real-Estate Fortune on Other People's Money
                            Tyler G. Hicks
                            ProductGroup: Book
                            Binding: Paperback
                            ASIN: 1561507563
                            How to Build Your Real-Estate Fortune on Other People's Money: Smart, Proven Ways for You to Get Rich in Real Estate Using Borrowed Money You Get from
                            Average customer rating: Not rated
                              How to Build Your Real-Estate Fortune on Other People's Money: Smart, Proven Ways for You to Get Rich in Real Estate Using Borrowed Money You Get from
                              Tyler Gregory Hicks
                              Manufacturer: International Wealth Success
                              ProductGroup: Book
                              Binding: Paperback

                              MortgagesMortgages | Real Estate | Business & Investing | Subjects | Books
                              ASIN: 156150288X

                              Progressive Hollywood: A People's Film History of the United States
                              Average customer rating: 5 out of 5 stars
                              • The struggle to express progressive social ideals
                              Progressive Hollywood: A People's Film History of the United States
                              Ed Rampell
                              Manufacturer: Disinformation Company
                              ProductGroup: Book
                              Binding: Paperback

                              GeneralGeneral | Movies | Entertainment | Subjects | Books
                              Popular CulturePopular Culture | Social Sciences | Nonfiction | Subjects | Books
                              GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
                              GeneralGeneral | Politics | Nonfiction | Subjects | Books
                              GeneralGeneral | Arts & Photography | Subjects | Books
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                              Arts & PhotographyArts & Photography | Qualifying Textbooks - Fall 2007 | Stores | Books
                              Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
                              EntertainmentEntertainment | Qualifying Textbooks - Fall 2007 | Stores | Books
                              NonfictionNonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books
                              ASIN: 1932857109

                              Book Description

                              Based on Ed Rampell's firsthand coverage of recent marches, demonstrations, rallies, fundraisers, political education meetings, art exhibits and organizing efforts, this book asks: What really motivates the Hollywood Left? How are Hollywood progressives politically educated? How do they organize protests and raise money for causes? Who are the masterminds and top financial backers of Hollywood's activism? What price are these outspoken notables paying for speaking out? Are they working out of a great tradition, and what do they have to learn from the great activists of Hollywood's earlier progressive periods-the '30s, '40s, '60s and '70s? What are the lessons from the dark ages of the '50s, and are we seeing a new McCarthy-like backlash during the Bush presidency to silence high-profile dissent? And, from action hero California recall candidates to producers of pro-Pentagon pictures, who in reactionary Tinseltown collaborates with the status quo, and how are the progressives countering the entertainment industry's right wing?

                              With an introduction by Greg Palast, author of bestseller The Best Democracy Money Can Buy, Progressive Hollywood features Rampell's interviews and interactions with Hollywood luminaries such as producers Jerry Bruckheimer and Robert Greenwald; actors Jack Nicholson, Rob Reiner, Mike Farrell, Ed Asner, Martin Sheen, David Clennon, Gore Vidal and Dennis Hopper; directors Michael Moore, Spike Lee, Oliver Stone and Lionel Chetwynd; blacklisted screenwriters Bernie Gordon (who initiated the 1999 protests against Elia Kazan's lifetime achievement Oscar), Bobby Lees (who injected dialectical materialism into Abbott and Costello comedies) and Norma Barzman (author of 2003's The Red and the Blacklist).

                              Ed Rampell is a full-time writer who has co-authored four books, including two film histories. His journalism has appeared in publications worldwide, including ABC News' 20/20, The Australian Broadcasting Corporation, Radio New Zealand, Newsweek, AP, Reuters, Honolulu Weekly, Mother Jones, In These Times, L.A. Times, Boston Globe, Toronto Globe & Mail, Variety and many others. <

                              Customer Reviews:

                              5 out of 5 stars The struggle to express progressive social ideals.......2005-11-26

                              "Progressive Hollywood" by Ed Rampell is an excellent discourse about how Hollywood's creative community has often struggled to express progressive ideals through its art and unique brand of political activism for over a century. Mr. Rampell combines an encyclopedic knowledge of film with a solid understanding of American social and political history to create an interesting and informative narrative. The author helps us understand how the resurgence of progressive filmmaking today continues a Hollywood tradition of producing some of its best screen moments when America has undergone periods of substantial social change.

                              For example, Mr. Rampell makes a convincing argument that the audiences of the 1930s and 1940s were far better off for the presence of the Communist Party USA members who were employed by Hollywood studios during a trying time of economic depression and war. These so-called Crimson Era filmakers shone a light on the dangers of domestic and foreign Fascism when few others were willing to do so; some celebrated the common person's struggle with capital and state power; and others subtly suffused their humanist politics within their hopeful story narratives. Interestingly, the author discusses how Leftist influence reached its apogee in Hollywood during World War II, when eager American Communist filmmakers produced some of the most effective propaganda movies ever made on behalf of the U.S. government. Unfortunately, capital's postwar desire to break the power of unionized labor led to McCarthyism and the blacklist, which succeeded in scattering the creative community and effectively ended Hollywood's first great progressive movie era.

                              The next wave of progressive filmaking was inspired by the social and cultural conflicts of the 1960s and 1970s. Mr. Rampell discusses some of the important movies from the countercultural, Black Consciousness, environmental, feminist, anti-war and other film movements of the era. Marlon Brando's 1973 Academy Awards protest on behalf of Native American rights may have been the most memorable single event in a time when artists and filmmakers regularly challenged the status quo with their activism and work both on and offscreen.

                              Mr. Rampell contends that progressive Hollywood has returned after its long drought through the 1980s and 1990s in response to the ascendancy of the George W. Bush administration, the Iraq War and a wave of corporate crime scandals. The Internet has enabled filmmakers to communicate directly with niche and activist audiences who are hungry for socially conscious content, and the success of independently-produced documentaries has proven that a significant demand exists for subject matter on topics that have been ignored or underreported by the mainstream news media. The author is hopeful that today's progressive films will succeed in inspiring the public to challenge the Republican-dominated government's imperialistic misadventures and un-democratic policies of favortism for the rich and powerful at the expense of the poor.

                              Mr. Rampell discusses how outspoken artists have frequently suffered for exercising their First Amendment freedoms. A modern-day form of the blacklist has been resurrected by Conservatives who have targeted performers such as the Dixie Chicks, Howard Stern, Phil Donahue and many others. But the author takes us behind the scenes of the activist Hollywood community to show us how celebrities continue to champion progressive causes even at the risk of significant financial retribution, theorizing that the creative process cultivates a sense of empathy and compassion within artists for those who may be less fortunate than themselves.

                              Finally, it's worth mentioning that the cover is a highly imaginative work of art that might alone be worth the price of the book. The image is a detailed and colorful collage of famous people from the political Left and Right whose lives or works are discussed in the book. It's a fun concept and is brilliantly rendered by illustrator Brian Paisley.

                              I highly recommend this entertaining and informative book to everyone.

                              Contemporary Christmas Guitar (Book & CD) (Acoustic Masterclass)
                              Average customer rating: Not rated
                                Contemporary Christmas Guitar (Book & CD) (Acoustic Masterclass)

                                Manufacturer: Warner Bros. Publications
                                ProductGroup: Book
                                Binding: Paperback

                                GuitarGuitar | Instruments & Performers | Music | Entertainment | Subjects | Books
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                                1. Henry Mancini - Pink Guitar Book & CD (Acoustic Masterclass) Henry Mancini - Pink Guitar Book & CD (Acoustic Masterclass)
                                2. Mark Hanson's Fingerstyle Christmas Guitar: (Book & CD)12 Beautiful Songs & Carols for Solo Guitar Mark Hanson's Fingerstyle Christmas Guitar: (Book & CD)12 Beautiful Songs & Carols for Solo Guitar
                                3. Acoustic Guitar Essentials Vol. 1 Acoustic Guitar Essentials Vol. 1
                                4. Laurence Juber: The Guitarist Anthology, Volume 1 (Acoustic Masterclass) Laurence Juber: The Guitarist Anthology, Volume 1 (Acoustic Masterclass)
                                5. Winter Guitar Winter Guitar

                                ASIN: 0757923755

                                Book Description

                                This latest addition to the Acoustic Masterclass series features 12 beautiful acoustic guitar interpretations of classic Christmas music as performed by David Cullen, Doug Smith, and Laurence Juber. The included CD contains the original recordings from three beautiful Christmas CDs from Cullen, Smith, and Juber respectively. Arranged and recorded by Doug Smith: Deck the Halls * Hark the Herald Angels Sing * I Saw Three Ships * Jingle Bells. Arranged and recorded by David Cullen: Go Tell It on the Mountain * O Come Emmanuel * O Come All Ye Faithful * Silent Night. Arranged and recorded by Laurence Juber: Away in a Manger * The Bells of Paradise * Good King Wenceslas * Jesu Joy of Man's Desiring.
                                Contemporary Christian Christmas: Easy Guitar with Notes and Tab
                                Average customer rating: Not rated
                                  Contemporary Christian Christmas: Easy Guitar with Notes and Tab

                                  Manufacturer: Hal Leonard Corporation
                                  ProductGroup: Book
                                  Binding: Paperback
                                  ASIN: 0634032739

                                  Book Description

                                  Easy arrangements of 19 holiday songs recorded by top artists. Includes: All Is Well * Breath of Heaven (Mary's Song) * Celebrate the Child * Child of Bethlehem * Emmanuel * Going Home for Christmas * Good News * Jesus Is Born * One Small Child * Precious Promise * A Strange Way to Save the World * This Baby * This Gift * This Little Child * Unto Us (Isaiah 9) * and more.

                                  Tarot Deck & Book Set for Dummies
                                  Average customer rating: 3.5 out of 5 stars
                                  • great for beginners
                                  • good for starter
                                  • this is an abridged version
                                  • A big disappointment
                                  • Great, but ....
                                  Tarot Deck & Book Set for Dummies
                                  Us Games Systems
                                  Manufacturer: U.S. Games Systems
                                  ProductGroup: Book
                                  Binding: Paperback

                                  GeneralGeneral | Puzzles & Games | Entertainment | Subjects | Books
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                                  1. The Complete Idiot's Guide to Wicca and Witchcraft, 3rd Edition (Complete Idiot's Guide to) The Complete Idiot's Guide to Wicca and Witchcraft, 3rd Edition (Complete Idiot's Guide to)
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                                  3. Learning the Tarot: A Tarot Book for Beginners Learning the Tarot: A Tarot Book for Beginners
                                  4. Understanding The Tarot Court (Columbia Classics) Understanding The Tarot Court (Columbia Classics)
                                  5. On Writing On Writing

                                  ASIN: 1572813547

                                  Book Description

                                  Special Edition with Rider-Waite - the world's most popular tarot deck! Tarot Deck & Book Set For Dummies provides an accessible step-by-step approach to start your relationship with tarot. Using the special abridged edition of the Tarot For Dummies book, even the most apprehensive students will quickly learn to understand the meanings of each card. Packaged with the most popular and fundamental of tarot decks - the full-size Rider-Waite Tarot.

                                  Customer Reviews:

                                  5 out of 5 stars great for beginners.......2006-07-18

                                  i have recently gotten into witchcraft and wicca, and the tarot also called out to me. so, i decided to buy a beginners tarot deck, and found this one! it's really great. i've already read for other people, and i only bought it last week! this book and deck set ROXORS!

                                  3 out of 5 stars good for starter.......2005-02-21

                                  I bought this book because it came with standard rider deck, exactly what I wanted and as a beginner. I have no complain for the cards, but card interpretation in the book is somewhat different from other source and I am going to buy another book 'learning tarot for beginners' to make sure I learn about tarot. The book is thinner than full dummie version, which is good enough. I would recommend people to buy the set if you never owned tarot, but suggest to read other books for deeper understanding.

                                  4 out of 5 stars this is an abridged version.......2003-11-11

                                  Everyone should be aware that the book that comes with this set is an abridged version of Tarot for Dummies. It contains 100 fewer pages than the original and is missing Chapters 10-12, 14-17.

                                  1 out of 5 stars A big disappointment.......2003-08-24

                                  Ms. Jayanti is big on the history of tarot cards and obviously a psychology buff. She interprets the cards as a psychologist might see Rohrschach ink blots. "I don't work with the tarot to predict the future," she says.

                                  Tarot is a great teaching tool for substance-abuse counselors, according to this author. She lets the client do the interpreting of the cards as pretty pictures, much as a psychiatrist might ask a patient to interpret ink blots.

                                  This author calls it a "fallacy" that some think tarot readings help you find out about your future.

                                  To her, the cards are merely a symbol system that can assist you in understanding yourself -- and you can forget about predictive readings for others. "Lighting candles or saying prayers" to her is "just plain ignorant."

                                  I'll take a book that tells me how to read the cards. If I want psychoanalysis, I'll go to a psychiatrist.

                                  4 out of 5 stars Great, but ...........2003-03-03

                                  This book is easy and great for beginners. As a tarot fan for 2 years I recommmend this book which comes with a deck of Waite Tarot( It saves you a lot of money so you don't have to buy another deck separately). This book does not really teach you how to interpret cards, it just let you think and make your own decision.... Also, the author does not really believe tarot is a tool for telling the future. In fact, she defines tarot as a tool for understanding subconscious. It only teaches you few spreads. That's why it got 4 stars, not 5 stars. Besides that, this book is very good!

                                  How Brands Become Icons: The Principles of Cultural Branding
                                  Average customer rating: 4 out of 5 stars
                                  • Dissapointment
                                  • Surprisingly Important Book
                                  • Great - even the most successful iconic brands have emerged more by intuition than by design.
                                  • Make your brand an icon
                                  • Planning to be an Icon, not Hoping it will Happen
                                  How Brands Become Icons: The Principles of Cultural Branding
                                  D. B. Holt
                                  Manufacturer: Harvard Business School Press
                                  ProductGroup: Book
                                  Binding: Hardcover

                                  GeneralGeneral | Business & Investing | Subjects | Books
                                  MarketingMarketing | Harvard Business School Press | By Publisher | Business & Investing | Subjects | Books
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                                  1. BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
                                  2. Emotional Branding: The New Paradigm for Connecting Brands to People Emotional Branding: The New Paradigm for Connecting Brands to People
                                  3. The Culting of Brands : Turn Your Customers into True Believers The Culting of Brands : Turn Your Customers into True Believers
                                  4. Lovemarks: The Future Beyond Brands Lovemarks: The Future Beyond Brands
                                  5. Brand Hijack : Marketing Without Marketing Brand Hijack : Marketing Without Marketing

                                  ASIN: 1578517745

                                  Book Description

                                  “Iconic brands” (ie: Coca-Cola, Volkswagon, Corona) have social lives and cultural significance that go well beyond product benefits and features

                                  This book distills the strategies used to create the world’s most enduring brands into a new approach called “cultural branding".

                                  Brand identity is more critical than ever today, as more and more products compete for attention across an ever-increasing array of channels. This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands.

                                  Customer Reviews:

                                  1 out of 5 stars Dissapointment.......2006-02-02

                                  I am very surprised with the rave reviews of this book here. I decided to purchase it for two reasons. First, I trusted the reviews here and decided it would be important to own this book. Second, I am familiar with Douglas Holt's academic work, and have read his articles in academic journals. I thought this book will be very interesting to read.

                                  I am dissapointed mainly because I find that the book does not tell me something original. Instead what Douglas Holt keeps saying in this book is that building an iconic brand is possible by focusing on culture not products. His argument is not convincing, especially when he tries to disprove other forms of brand building: tradition, cultural and emotional. If I have a brand new product, can I still build an icon? Is it advantageous to have an iconic brand? What are the downside of it? These are not talked about in the book.

                                  Another problem is that he keeps repeating the same argument again and again. It gets very boring after a few pages only.

                                  What a disappointment!

                                  4 out of 5 stars Surprisingly Important Book.......2005-11-08

                                  I'm no business-head. I find modern consumerism more disturbing than exciting. But I read this book as part of a study on public relations and I must say Holt's passion for the subject is contagious.
                                  First of all, his writing style is superb. He alternates nicely between anecdotes, charts and philosophy, allowing all sorts of minds to grasp just what he's saying. His ideas were bold and insightful, and he helped me to understand what a craft marketing really is.
                                  I sometimes felt his connections were just that - his connections - but a lot of his ideas rang true, and for the most part his evidence was well, evident.
                                  What I found most impressive was his aknowledgement of all the sexism in marketing. Perhaps it's a bit of sexism on my part, but I hadn't expected a man to pick up on all the overt and covert misogyny inherent in the advertising world. Holt not only saw it, he understood how it connected with the greater social and political environment surrounding it.
                                  How Brands Become Icons should be required reading for every high school student in the country. And that's the first time I've said that. Holt's grasp of the subject goes beyond branding, into the heart of American culture, into the minds of the American people. This is not just a how-to book. It's an important book of why.

                                  4 out of 5 stars Great - even the most successful iconic brands have emerged more by intuition than by design........2005-08-17

                                  This is an excellent book! Douglas B. Holt gives a cultural perspective to branding which is not that trivial to all managers. The book also presents historical analyses on brands like Mountain Dew, Corona, Volkswagen, and many others. The clear message is that iconic brands can't be created through conventional branding strategies, instead there is a need for a cultural perspectice to branding.

                                  5 out of 5 stars Make your brand an icon.......2005-04-14

                                  Informative and entertaining, this book is a combination of cult references and great ideas. A solid guide to making your brand more succesful,Douglas provides the background knowledge you do the rest.

                                  5 out of 5 stars Planning to be an Icon, not Hoping it will Happen.......2004-11-19

                                  A few, a very few products make it to icon status: Coke, Volkswagen and Harley-Davidson to name a few. And these have come about more by chance than by planning. In their time the marketing managers of these companies were just trying to establish next quarters sales.

                                  This is one of the first books I've seen that approaches branding from a view of this kind of permanence, this kind of cultural approach. Most clear is the message that following trends can never build an iconic brand.

                                  I'm not so sure that todays management, focused on this quarter, and maybe next is really ready for thinking about forming a brand that will endure for generations. Yet you do see companies with the kind of foresight to do just that. When Microsoft went into Russia, they went in with the view to establish their brand as the defacto standard. The immediate profits were basically ignored, but next year, and the year after that....

                                  This is a book that has to get above the marketing manager, the CEO needs to provide the direction to say that we want to be the next Klenex.

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                                  2. Biscuit Loves... Reusable Sticker Book (Biscuit)
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                                  5. Civil War Art of Winslow Homer from Harper's Weekly
                                  6. Clayworks in Art Therapy: Plying the Sacred Circle
                                  7. CODE: Collaborative Ownership and the Digital Economy (Leonardo Books)
                                  8. Collecting Art: A Journal to Get You Started
                                  9. Computer Graphics Dictionary (Advances in Computer Graphics and Game Development Series)
                                  10. Coping With Torture: Images from Sudan

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                                  8. Impossible Histories: Historic Avant-Gardes, Neo-Avant-Gardes, and Post-Avant-Gardes in Yugoslavia,
                                  9. Knowledge and Wonder - 2nd Edition: The Natural World as Man Knows It
                                  10. Fruit and Seed Production: Aspects of Development, Environmental Physiology and Ecology