Building Design Portfolios: Innovative Concepts for Presenting Your Work (Design Field Guides)
Average customer rating: 4 out of 5 stars
  • Great book - really helpful
  • Design Portfolio Revew
  • One of the BEST Portfolio reference book
  • not for architecture portfolios
  • Worth a read
Building Design Portfolios: Innovative Concepts for Presenting Your Work (Design Field Guides)
Sara Eisenman
Manufacturer: Rockport Publishers
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Design & Decorative Arts | Arts & Photography | Subjects | Books
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  1. Portfolio Design, Third Edition Portfolio Design, Third Edition
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  5. The Portfolio: An Architectural Student's Handbook (Architectural Students Handbooks) The Portfolio: An Architectural Student's Handbook (Architectural Students Handbooks)

ASIN: 1592532233

Book Description

Presenting one's portfolio is where every designer begins his or her career. Therefore, crafting a portfolio, whether online or for presentation in person, is an essential skill for survival. Because a portfolio can make or break a career, it is vital that designers go out armed with all the right moves and materials.

This book talks both to the professionals who have both designed their own portfolios and those on the other side of the table who have looked at scores of portfolios, to uncover the tips and tricks that have won jobs, as well as the must-avoid moves that have lost opportunities. This book is not only a handbook for dos and don'ts; it also provides plenty of inspiration from a wide collection of portfolios, both virtual and real-life.

This book asks leaders in the field about the real-world realities of presenting one's work for consideration and answers the question, "What sells and what doesn't."

Customer Reviews:

5 out of 5 stars Great book - really helpful.......2007-08-27

This is a great book - I have found it to be very informative and the author is quite thorough. Gorgeous images and I am really happy with the purchase.

I just wish someone would write a book such as this relative to the Asia Pacific market!

Definitely worth a look as it is really well presented.

4 out of 5 stars Design Portfolio Revew.......2007-01-19

The book covers all the pertinent topics related to portfolio design. It is loaded with lots of good examples. The quality and craftsmanship exhibited in the book is very high. It is a wonderful reference for anyone who is building a portfolio.

5 out of 5 stars One of the BEST Portfolio reference book.......2007-01-09

This book is great at getting ideas going for portfolio's and resumes. Unlike other books I have where they just show you very basic layouts, this book shows you very innovative ideas and various ways to go about designing and creating your portfolio.

3 out of 5 stars not for architecture portfolios.......2006-11-05

I thought this would be a book that would help me in desinging my architecture portfolio, but it's really not that great. Get Harold Linton's book instead.

4 out of 5 stars Worth a read.......2006-10-30

While I'm not a design newbie, I am still in the beginning of my career and my portfolio continues to be a challenge. This is the first book on portfolios that I've actually found to be helpful and inspiring. I love that she shows and addresses resumes and cover letters, and I love that various types of portfolios are addressed. I only wish there were more comments/quotes/advice from well-known designers in the industry. It feels like the ones that were included were rather old or too specific to one area of design. But overall, definitely worth the read.

Fashions in the Groove: '60S & '70s (Schiffer Book for Collectors and Designers)
Average customer rating: Not rated
    Fashions in the Groove: '60S & '70s (Schiffer Book for Collectors and Designers)
    Joe Poltorak
    Manufacturer: Schiffer Publishing
    ProductGroup: Book
    Binding: Paperback

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    Similar Items:
    1. Psychedelic Chic: Artistic Fashions of the Late 1960s & Early 1970s Psychedelic Chic: Artistic Fashions of the Late 1960s & Early 1970s
    2. Tomorrow's Heirlooms: Fashions of the 60s & 70s (Schiffer Book for Collectors) Tomorrow's Heirlooms: Fashions of the 60s & 70s (Schiffer Book for Collectors)
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    5. The 1970s (Fashion Sourcebooks) The 1970s (Fashion Sourcebooks)

    ASIN: 0764306200

    Book Description

    Fashions from elephant bells to tube tops, Joe Poltorak takes readers on a visually unforgettable cross-country tour of fashions that faded, and colors that will never dull. Enjoy the visual punch of printed polyester shirts, the sock of psychedelic paisleys, and a parade of pop T-shirt icons. An invaluable reference for collectors, the author presents brand new clothes, salvaged from dusty warehouses and storerooms. Nearly 450 photos show these treasures in all their glory, as well as being modeled in modern-day context. The book includes a foreword by nationally syndicated style writer Patricia McLaughlin.

    What Would Satan Do?: Cartoons About Right, Wrong, and Very, Very Wrong
    Average customer rating: 5 out of 5 stars
    • Love, scrusty stuff
    • One Helluva Book..
    • Almost biting humor...
    • Diabolically funny.
    • Politics & Religion "Holding Hands" - ;) LOL-
    What Would Satan Do?: Cartoons About Right, Wrong, and Very, Very Wrong
    Pat Byrnes
    Manufacturer: "Harry N. Abrams, Inc."
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Comic Strips | Comics & Graphic Novels | Subjects | Books
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    5. Innocent, Your Honor: A Book of Lawyer Cartoons Innocent, Your Honor: A Book of Lawyer Cartoons

    ASIN: 0810992434

    Book Description

    Whether you are an eternal equivocator or simply a person whose moral compass blows with the ethical wind, cartoonist Pat Byrnes delivers a delightfully depraved new cartoon book. A devilish play on the over-asked (if you ask us) "What Would Jesus Do?" question, this hilarious and edgy book delivers a host of witty cartoons on ethics in today's society.

    The author himself would be the first to say we all like to think we know right from wrong, but in the heat of real-world moral decisions, things often arise to cloud our minds. From a doctor peeking into a patient's room to remark, "85 dollars just to poke my head through the door! Doesn't that make you sick?" to a minister telling his congregation, "I won't be giving a sermon today because you're all going to hell anyway," Byrnes's offbeat humor will delight anyone who has ever considered leaving a few (or all) of their morals behind. Byrnes offers guidance, too, to those still struggling with good and evil: "If you know what would absolutely be wrong, then you know that you absolutely should search in the other direction."

    Customer Reviews:

    5 out of 5 stars Love, scrusty stuff.......2007-08-23

    Cartoons of the NEW YORKER variety are a long way from comic books or most newspaper comic strips when it comes to social commentary. Byrnes is a well-known practitioner of the slightly cynical cartoonist's art, often giving the reader pause: "Wait -- What did he just say?" Like the businessman asking on the phone, "What's our policy on honesty?" Or the magnate remarking to a younger manager, "When I lost my sense of humor, I lost my sense of compassion, which is how I got where I am today." And sometimes his commentary is sharper, such as with the parents in front of a family camp-tent addressing their youngest child: "I'm sorry, Tommy, you've been voted out."

    4 out of 5 stars One Helluva Book.........2007-02-15

    Hilarious is one way to describe the cartoons in here.Especially the few "Adam and Eve" ones..but youd have to buy this book to understand what I mean by that.Heh.The only reason I give it 4 stars is because I admit I didnt quite get atleast 5-7 or the cartoons.But thats only due to my ignorance in the subject that is joked about.

    5 out of 5 stars Almost biting humor..........2007-01-07

    Don't get me wrong. There are plenty of really funny cartoons here. But, given the subjects we could choose from (normal business operations, radical religions, absurd politics, etc.), I expected more absurdity. Twenty of the included cartoons are from the "New Yorker." I have often read an entire issue of "New Yorker" cartoons without "getting" them, although I appreciated the artistic skill involved. Once, I interviewed a cartoonist who had sold a single cartoon to the "New Yorker." He could not explain why the editor had bought the cartoon or why he could never sell another one. Now, Pat Byrnes' cartoons are much funnier than the average. His art, though it looks dashed off, is certainly not. A great deal of thought and effort has gone into these well-crafted pieces. Here's hoping that Byrnes will publish a companion volume of even darker humor. Perhaps, the devil will make him do it. By the way, his introduction is just as humorous as his drawings.

    5 out of 5 stars Diabolically funny........2006-12-08

    Pat Byrnes's cleverly caustic "What Would Satan Do?" is a collection of the artist's outrageous cartoons on the delights of deviltry. In his amusing introduction, Byrnes points out that the temptation to transgress is all around us; after all, society's moral compass went permanently haywire a long time ago. Therefore, the author decided to profit from the wages of sin by ridiculing such human shortcomings as greed, selfishness, incompetence, sadism, rationalization, one-upsmanship, hypocrisy, insensitivity, and other obnoxious traits that we see all around us every day--but never in ourselves.

    The cartoons, some in black and white and others in color, are deliciously satirical and skillfully drawn. Nasty nuns, putrid parents, curmudgeonly CEOs, creepy criminals, and scenes from hell (literally)--they're all here for your reading pleasure. Byrnes also takes aim at reality show hosts, newscasters, computer geeks, slimy lawyers, and other easy-to-lampoon targets. "What Would Satan Do?" is timely and biting social commentary that makes us laugh at the expense of those self-centered and nasty individuals who delight in making everyone else's lives miserable. Although a few of the cartoons fall flat and others may be too naughty and tasteless for some, the book's blend of artistry (I love the facial expressions) and merry mockery make it a good purchase for misanthropes with a sense of humor.

    5 out of 5 stars Politics & Religion "Holding Hands" - ;) LOL-.......2006-02-17

    Thankyou very much for these comics. LOL happen with each of them.
    What Would Satan Do
    Average customer rating: Not rated
      What Would Satan Do
      Donald R. Copeland
      Manufacturer: Xlibris Corporation
      ProductGroup: Book
      Binding: Hardcover

      OccultismOccultism | Occult | Religion & Spirituality | Subjects | Books
      ASIN: 1413406181
      What Would Satan Do?
      Average customer rating: Not rated
        What Would Satan Do?
        Patricia Byrnes
        Manufacturer: ABRAMS HARRY N (THAM
        ProductGroup: Book
        Binding: Hardcover
        ASIN: B000K19CEY

        Growing Up with Dick and Jane: Learning and Living the American Dream
        Average customer rating: 4 out of 5 stars
        • Pleased with service
        • Dick and Jane - Sexual Book
        • Great books for early readers.
        • pop culture meets pop cultural studies
        • I truly hope some of the commentary was satirical...
        Growing Up with Dick and Jane: Learning and Living the American Dream
        Carole Kismaric
        Manufacturer: Harper Paperbacks
        ProductGroup: Book
        Binding: Paperback

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        5. Read with Dick and Jane: Jump and Run (Dick and Jane) Read with Dick and Jane: Jump and Run (Dick and Jane)

        ASIN: 0006492460

        Amazon.com

        Growing up with Dick and Jane is a simply presented but often amusing analysis of American popular culture and educational theories through the looking glass of the Dick and Jane readers. The book is a visual treat, with a layout that looks like Wired magazine for preschoolers. However, the real reward comes at the end: packaged into a pocket on the inside back cover is a small volume reprinting five classic Dick and Jane tales, including Look, See It Go, and Something Blue for Puff.

        Book Description

        They're back!

        Growing Up with Dick and Jane reunites us with two old friends, Dick and Jane, who, for forty years, taught so many of us to read. Here's the all American brother and sister team. Look! It's Dick, in his striped polo shirts and shorts, always ready for an adventure. Look! Look! It's Jane, in her pretty dresses, eager to have fun and learn about life. There's silly, mischievous Baby Sally, and Spot, America's favorite spaniel. Growing Up with Dick and Jane brings to life the cast of characters who are emblems of the American Dream. And side by side with the story of Dick and Jane is an entertaining and informative text that tracks important historical, social and educational events of the "Dick and Jane era."

        Here's your chance to step back into the innocent watercolor world of Dick and Jane, where night never comes, knees never scrape, parents never yell and the fun never stops. Remember holding a Dick and Jane primer for the first time and the thrill you felt when you knew you could read? Growing Up with Dick and Jane traces the Dick and Jane phenomenon from their birth during the Depression to their retirement in the stormy 1960s. It explores the influence these little books had on education and the evolving American Dream. Packaged with a sampler of original Dick and Jane stories and cutout dolls of Dick and Jane, Growing Up with Dick and Jane stirs memories of home, school and what it was like to grow up when childhood felt like one long summer day.

        Carole Kismaric and Marvin Heiferman produce innovative visual books and museum exhibitions. Lookout, their company, has created: Talking Pictures (Chronicle), a book and popular multimedia exhibition; Loyalty and Betrayal: The Story of the American Mob (CollinsSanFrancisco); the bestselling Cinderella and Little Red Riding Hood (Hyperion) with William Wegman; and the cult classics Mr. Salesman (Twin Palms) with Diane Keaton and I'm So Happy (Vintage).

        Bob Keeshan, known to generations as Captain Kangaroo, is one of the most beloved performers and influential innovators of children's television. The first Clarabell on The Howdy Doody Show, Keeshan went on to create Captain Kangaroo, the longest-running network children's series. An advocate of children's causes, Keeshan's unique blend of education and entertainment has influenced his followers, on screen and off.

        Customer Reviews:

        5 out of 5 stars Pleased with service.......2007-02-13

        The book arrived in excellent condition and the sender was very professional and thorough. I would order from him again!

        1 out of 5 stars Dick and Jane - Sexual Book.......2005-11-08

        Dick and Jane is a sexual book. Can it be any more obvious with those words?

        5 out of 5 stars Great books for early readers........2003-12-31

        I was disappointed in the review that said phonics is not needed when reading these books. My 5 year old will cover up parts of the words to sound out each part and put it all together. The great thing of these books, is repetition. That is how kids learn and remember. Repetition, repetition, repetition - isn't this how people learn new jobs, too? I have bought all the old editions (I don't like the updated versions), and she has read almost all of them since Christmas (1 week ago!). I think that is great for a 5 year old, she loves them, and can't get enough. Now we scour antique stores, libraries, resale shops and garage sales to keep this kid interested in reading.

        5 out of 5 stars pop culture meets pop cultural studies.......2002-08-11

        Somewhere between the boring textbooks of cultural studies and the objects of culture which the field explores, this book offers an excellent overview of the Dick and Jane readers' evolution over time as the ideals of the society in which Dick and Jane were grounded evolved as well. And what a tumultuous time it was! Through illustrations from the original texts and photographs of cultural change, short essays on subjects and eras, and even the inclusion of Dick and Jane cut-out dolls to stand on one's desk, the authors take us through the evolution and meaning of Dick and Jane, from Dick and Jane's depression-era origins to the loss of their relevance in the sixties, when the books stopped being produced. Both a reminiscence and an excellent analysis of cultural change through a single set of broad-strokes ideals, this text is both a fun read, a strong cultural text, and a solid way for me (or any teacher) to introduce high school media and communications students to the ways in which ideals, ideas, icons and culture affect and are affected by each other over time.

        Those who look to this book for an explanation of Dick and Jane as representing complexity, as one reviewer does below, seem to have missed the point -- Dick and Jane represented cotton-candy ideals of a conservative and young-minded nature; to ask them to have represented more is to completely misunderstand what cultural studies assumes as a foundation. Those who come to this book with an open mind and an interest in mid-19th-century american culture as seen through the evolution of its primers and iconography will find this an excellent, well-presented, and fun work of scholarship.

        3 out of 5 stars I truly hope some of the commentary was satirical..........2000-10-20

        ...but fear, in this day when psychobabble, family values, and the like are taken far too seriously, the "American Dream" as related to Dick and Jane is as well.

        Most of us "Depression Era through Baby Boom" kids (I'm the latter) can enjoy some memories of the Dick and Jane we knew so well in first grade. But anyone whose memory is keen enough will know that the "Dick and Jane" family were hardly those we'd have wished to imitate. The kids apparently had no friends (though the book shows that, after "my time," they did acquire a few); were not terribly bright; hardly had a decent conversation (remember story one: "Oh, Look!"?); their prime concern seemed to be "helping mother," and they might have been an adult's dream (never caused trouble, and so forth) but were not a fellow kid's.
        Growing Up With Dick And Jane- Wal Mart: Learning And Living The American Dream
        Average customer rating: Not rated
          Growing Up With Dick And Jane- Wal Mart: Learning And Living The American Dream
          Carole Kismaric , and Gloria Averbuch
          Manufacturer: HarperCollins Publishers
          ProductGroup: Book
          Binding: Hardcover
          ASIN: B000VYVL6M

          Debt Management: A Practitioner's Guide (Financial Management Association Survey and Synthesis Series)
          Average customer rating: Not rated
            Debt Management: A Practitioner's Guide (Financial Management Association Survey and Synthesis Series)
            John D. Finnerty , and Douglas R. Emery
            Manufacturer: Oxford University Press, USA
            ProductGroup: Book
            Binding: Hardcover

            Corporate FinanceCorporate Finance | Finance | Business & Investing | Subjects | Books
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            Budgeting & Money ManagementBudgeting & Money Management | Personal Finance | Business & Investing | Subjects | Books
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            ASIN: 0875846173

            Book Description

            When companies need fuel to grow, bonds may be the way to go. Traditional blue-chip firms and dot-com startups alike can use debt strategically as a key financial instrument. The critical challenge, however, is integrating corporate debt into core business strategies and established financial policies. This practical book provides practitioners in every industry with a comprehensive, prudent approach to managing corporate debt obligations. Written by leading experts in the field and drawing from case studies of real companies, Debt Management walks financial professionals through the entire decision-making process--from designing debt issues to retiring debt through bond redemptions and bond repurchases, all to meet corporate financial objectives. Unique in its presentation of the issuer's perspective--that is, it looks at debt from the company's viewpoint, and not just the buyer's or underwriter's--this work will be the industry reference on debt management and the corporate financier's desktop consultant for years to come. With insights into how factors such as bond valuation methodologies, derivatives, and tax and regulatory restrictions affect the process, the authors provide practitioners in both the U.S. and international debt markets with the information and tools needed to make smart debt-management decisions. With first-rate thinking in finance, while keeping the complex mathematics to a minimum, this volume will prove as handy as it is indispensable--the essential reference for planning, implementing, and managing corporate debt with discretion and confidence.
            Pricing bonds in a negotiated sale: How to manage the process, a practitioner's guide to effective debt management
            Average customer rating: Not rated
              Pricing bonds in a negotiated sale: How to manage the process, a practitioner's guide to effective debt management
              James B Kurish
              Manufacturer: Government Finance Officers
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
              ASIN: 0891251677
              Purchasing Credit Enhancement: How to Decide if Bond Insurance Makes Sense (A Practitioner's Guide to Effective Debt Management) (A practitioner's guide to effective debt management)
              Average customer rating: Not rated
                Purchasing Credit Enhancement: How to Decide if Bond Insurance Makes Sense (A Practitioner's Guide to Effective Debt Management) (A practitioner's guide to effective debt management)
                Patricia Tigue
                Manufacturer: Government Finance Officers Association
                ProductGroup: Book
                Binding: Paperback

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                ASIN: 0891251898
                Structuring and Sizing the Bond Issue (A Practitioner's Guide to Effective Debt Management)
                Average customer rating: Not rated
                  Structuring and Sizing the Bond Issue (A Practitioner's Guide to Effective Debt Management)
                  Patricia Tigue
                  Manufacturer: Government Finance Officers Association
                  ProductGroup: Book
                  Binding: Paperback
                  ASIN: 0891251936

                  Singers of an empty day: last sacraments for the superstars
                  Average customer rating: Not rated
                    Singers of an empty day: last sacraments for the superstars
                    Karl F Dallas
                    Manufacturer: (25 Thurloe St., S.W.7), Kahn & Averill
                    ProductGroup: Book
                    Binding: Unknown Binding

                    GeneralGeneral | Music | Entertainment | Subjects | Books
                    ASIN: 0900707127

                    Faiths & Avatars (Advanced Dungeons & Dragons: Forgotten Realms, Campaign Expansion/9516)
                    Average customer rating: 4.5 out of 5 stars
                    • BEWARE OF THE GODS!
                    • The Best FR Book; Hands Down
                    • Priests of all Colors
                    • A MUST have
                    • Don't wait any more!
                    Faiths & Avatars (Advanced Dungeons & Dragons: Forgotten Realms, Campaign Expansion/9516)
                    Julia Martin , and Eric L. Boyd
                    Manufacturer: Wizards of the Coast
                    ProductGroup: Book
                    Binding: Paperback

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                    Similar Items:
                    1. Powers & Pantheons (Advanced Dungeons & Dragons: Forgotten Realms, Campaign Expansion/9563) Powers & Pantheons (Advanced Dungeons & Dragons: Forgotten Realms, Campaign Expansion/9563)
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                    3. TOME OF MAGIC (Advanced Dungeon and Dragons/2nd Edition : Accessory Rule Book) TOME OF MAGIC (Advanced Dungeon and Dragons/2nd Edition : Accessory Rule Book)
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                    ASIN: 0786903848
                    Release Date: 1996-03-26

                    Customer Reviews:

                    5 out of 5 stars BEWARE OF THE GODS!.......2004-08-10

                    Faiths and Avatars, Powers and Pantheons, and Demihuman Deities make up for one of the BEST Forgotten Realms accessories (they are in trilogy form) ever made. The Trilogy sheds light on exactly what the title says: Gods-and there sure is lots of them! The books, which are very well written and very well presented, also focus on other areas such as each church's distinct culture, tradition, and history. As a result, they will win you over for sure!

                    Eric Boyd does a FANTASTIC job of presenting the different pantheons, ranging from background history, to rank descriptions, to their respective magic, thus allowing for the creation of important people and characters, to adventure hooks and encounter tables, to magical items and artifacts, to new spells and treasures. This accessory has it all and more!
                    Each god has his own supplementary text information, clerics' and worshippers' alignments, Specialty Priest class and their alignments, church symbols, specific spells, special abilities, dress garb, even information relating to actual temples.

                    For other FR references/adventures, I STRONGLY recommend: the Old Empires accessory on Chessenta, Mulhorand, and Unther, Dreams of Red Wizards on Thay, Dwarves Deep, Draconomicon, the Jungles of Chult and Moonsea accessories, the Shadowdale, Tantras, and Waterdeep adventures, the Ruins of Myth Drannor (Elven pantheon) and the Ruins of Zhentil Keep Box Sets for Bane vs Cyric material (they are Second Edition AD&D, out of print and it will take a bit of searching, but it's well worth it). For updated editions of events in the Realms, see the Third Edition Forgotten Realms Campaign Setting, which even though is quite expensive, is still very useful to all FR fans.

                    Moreover, for those interested in the gods, the Forgotten Realms novels to read are: The Avatar Trilogy- Shadowdale, Tantras, and Waterdeep, the Prince of Lies, and Crucible: the Trial of Cyric the Mad. In addition, the Ring of Winter is relevant to the Chultan pantheon and specifically to Ubtao, as it is the only novel set in the Jungles of Chult.

                    Faiths and Avatars, Powers and Pantheons, and Demihuman Deities along with the Forgotten Realms Adventures accessory, and the three Forgotten Realms Campaign Settings (one for each edition) are a "must!" They all compliment each other.
                    Whether you are playing in the Forgotten Realms or in the Planes, this trilogy of books will be of tremendous help in collecting all the information you'll ever need.

                    5 out of 5 stars The Best FR Book; Hands Down.......2002-03-11

                    This book and its second sequel, Demihuman Deities, should be on every player's shelf. Powers & Pantheons (the book directly following this) was a big let down.

                    F&A is still a very worthwhile buy, even if you've converted to 3rd. Most of the material is story based (rather than mechanics based.) It's worth it for information on Moander, Bhaal, and some other deities who `died.' Some of the deities were shortchanged in the newer FR hardcover. F&A has complete write-ups and pictures for these gods as well.

                    5 out of 5 stars Priests of all Colors.......2000-10-05

                    Definitely an excellent guide to every major religion in the Realms. There do happen to be a few missing, but it's neither here nor there when you take in all of the information for use in your Forgotten Realms campaign. From specialty priests and their specifics to god-specific spells, you've got enough information to answer any strange question your players throw at you, or at least enough information to squeek your way out of it. This is a must-have item for anybody who uses religion as a role-playing tool in their campaign.

                    5 out of 5 stars A MUST have.......2000-08-09

                    In my humble opinion, this should be bought if you are planning to play a campaign in the Forgotten Realms setting. This book has it all. It explains the history of religion in the realms, it explains the expectations of the clerics in each religion. The granted powers of the clerics are very powerful, but can be adjusted for any campaign. It explains the allies and foes of each religion, the restrictions, the minimum requirements, and day to day duties. It would take me more than a 1000 words to give the book the justice it deserves.

                    5 out of 5 stars Don't wait any more!.......2000-03-13

                    One of the best accessories for the Forgotten Realms setting. If you have clerics as PC or NPC in your campaign, you shouldn't wait any more to get this one. Has every god of the FR with lot or informations about pantheon, church and above all the specialist priests for all gods. Don't wait! You are missing something really incredible! Hope you enjoy it as much as me and my players did!
                    Guru, Faith, and Satsang
                    Average customer rating: Not rated
                      Guru, Faith, and Satsang
                      Ruchira Avatar Adi Da Samraj
                      Manufacturer: Dawn Horse Press
                      ProductGroup: Book
                      Binding: Audio Cassette

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                      ASIN: 1570970025

                      Book Description

                      Given in 1972 when Adi Da Samraj first began to Teach, this Talk covers the three essentials of the Way of Adidam.

                      Loyalty Myths: Hyped Strategies That Will Put You Out of Businessand Proven Tactics That Really Work
                      Average customer rating: 4 out of 5 stars
                      • Big hype, poor delivery
                      • vs. Gittomer
                      • Tears apart accepted marketing practices
                      • New take on customer retention
                      • This is a Great Business Book
                      Loyalty Myths: Hyped Strategies That Will Put You Out of Businessand Proven Tactics That Really Work
                      Timothy L. Keiningham , Terry G. Vavra , Lerzan Aksoy , and Henri Wallard
                      Manufacturer: Wiley
                      ProductGroup: Book
                      Binding: Hardcover

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                      1. Managing Customers as Investments: The Strategic Value of Customers in the Long Run Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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                      3. Customer Loyalty: How to Earn It, How to Keep It Customer Loyalty: How to Earn It, How to Keep It
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                      ASIN: 0471743151

                      Book Description

                      In Loyalty Myths, the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.

                      Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

                      Customer Reviews:

                      1 out of 5 stars Big hype, poor delivery.......2007-07-28

                      If you are going to create a book that so directly trashes thousands of its predecessors and the work of many people that have devoted their careers to this subject (including many well-regarded contributions to the Harvard Business Review), you had better come up with something special. This book is not it. It is replete with dreadful generalizations and - contrary to the jacket - is not loaded with solid case studies. In fact, it is challenging to relate the few case studies that are quoted in here to the point that they are trying to make. For example, the authors use a lengthy disposition on France Telecom's capital over-expansion and its subsequent near-bankruptcy as an example of failed customer loyalty. This is like suggesting that the sinking of the titanic was as a result of having engines that were too powerful: Broadly related but absolutely fails to support the assertion. This is true of much of this book. When you feel the authors are finally about to bring something of actionable value they leave you wanting, making broad hypotheses and utterly failing to support them. This book really has one premise: "not all customers are the same"; and anyone for whom that's a revelation should not be in marketing anyway. This book read like many consultant's reports - it is big on conjecture, assumptions and assertions, and very light on any supporting evidence or actionable insights. Overall this was an extraordinarily disappointing and frustrating read.

                      4 out of 5 stars vs. Gittomer.......2007-01-15

                      If you've read any Gittomer sales books you will know what this chap is getting at in this book. Although he chides the opinion of customer loyalty's importance his book builds a foundation upon which customer loyalty can be achieved. Interesting

                      4 out of 5 stars Tears apart accepted marketing practices.......2007-01-09

                      Pareto's principle states that 80 percent of a company's business comes from 20 percent of its customers. Therefore, businesses invest time and money into building and maintaining customer loyalty. Loyalty Myths says that organizations focused on traditional loyalty programs won't succeed and explains why the 53 customer loyalty beliefs are myths.

                      Businesses that work to keep "loyal" customers may be actually losing money from such customers. Furthermore, traditional marketing emphasizes retaining customers instead of seeking new customers, a belief that could wipe out some businesses or prevent them from reaching their highest potential.

                      Few argue against the premise that today's environment in which lets customers be choosier and indifferent when it comes to products and brands. Consider the fact that having the most loyal customers doesn't guarantee a company the highest market share.

                      Do you believe that customers over the age of 50 stay true blue to products and brands? The authors have successfully proved otherwise. Think about the different loyalty programs to which you belong. Several airlines have loyalty programs in place, but do you cash in? Do the programs influence your decision on which airline to take?

                      The book contains a great example from The First National Bank of Chicago, a bank that needed to find ways to overcome the low equity that affected many banks in the '90. The bank took an unpopular approach in charging $3 when customers went inside the bank for transactions instead of relying on the ATM or doing it over the phone. Sound disastrous, but it paid off.

                      Unsurprisingly, the media posted negative stories about the bank's method, and competitors jumped in by paying customers to use the teller and other incentives. The result? The bank's profits went up by 28 percent with over 80 percent of the transactions done electronically.

                      The book doesn't stop at loyalty programs we encounter in our daily lives. It also looks at loyalty myths associated with company goals, management practices, market share and profitability, and employees. In addition to breaking the myths, the authors also provide a chapter on how to do loyalty the right way.

                      The authors do a nice job providing the rationale for every myth backing it up with data and case studies. The only annoyance with the book is the cartoons that appear throughout the book. They're corny and ugly. Adding cartoons into a business book is fine, just not these.

                      This type of book can be dry and academic, but not this one. Loyalty Myths is an engaging and valuable read for anyone who wants to get positive results from customer loyalty programs or turn around their broken loyalty programs.

                      4 out of 5 stars New take on customer retention.......2006-12-18

                      Many business people believe in Pareto's principle, which states that 80% of your business comes from 20% of your customers. As a result, businesses have invested a lot of time and money developing that crucial minority of loyal customers. However, according to Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy and Henri Wallard, some of the customers you're working so hard to retain may actually be costing you money. Even worse, if you follow the advice of many marketing experts and focus narrowly on retaining old customers rather than on finding new ones, you can kill your business. The authors effectively demolish each of 53 myths about loyalty using helpful statistics and case studies on the one hand, and some enigmatic charts and corny cartoons on the other. In the end, you may wish they'd spent a little less time on demolition and a little more time on presenting the "proven tactics" they promise in the second half of their subtitle. Nonetheless, we recommend their book to marketers who wonder why their customer loyalty programs are not working and who want to make a change.

                      4 out of 5 stars This is a Great Business Book.......2006-02-08

                      This book distills in a logical format that common misperception that selling the same customs over and over is always good business and that all customs are loyal. Through case study after case study, it validates the book's title and then gives strategic and tactical steps to mange profitable customers and recapture lost ones. A good business read in today's hyper competitive world.

                      Paul DiModica
                      Author of Value Forward Selling - How to Sell Management
                      http://www.howtosellmanagement.com/

                      Books:

                      1. Ceramic Technology for Potters and Sculptors
                      2. Charlie Hammond's Sketch Book
                      3. Christmas With Mary Engelbreit: Let the Merrymaking Begin (Engelbreit, Mary. Christmas With Mary Engelbreit, Vol. 1.)
                      4. Clement Greenberg: A Life
                      5. Cognitive Science, Literature, and the Arts: A Guide for Humanists
                      6. Count Your Blessings: A Family Circus Collection
                      7. Courtly Dance of the Renaissance: A New Translation and Edition of the Nobilta Di Dame (1600)
                      8. Crimes of Art and Terror
                      9. Daniel Swarovski
                      10. Decoys and Disruptions: Selected Writings, 1975-2001 (October Books)

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