Book Description
Capture the glory of flight in this nostalgic look back at the colorful posters that lured yesterday's passengers to take to the air. Constellations, tri-motors, and DC-3s are featured decked-out in the liveries of their owners and presented in stunning color artworks created by such famed artists as Norman Rockwell, Calder, and other popular painters. Nostalgic poster art contained within tells the history of yesteryear's airways through its free-spirited and colorful advertising.
Customer Reviews:
Great Nostalgic Fun.......2006-03-14
Impressive look back to early days of air travel. The posters are very clear and have been reproduced well. This is a keeper!
Superb Book.......2005-01-09
This is a superb book. The posters are gorgeous and interesting-such as evocative scenes from North Africa in the 1930's and an airplane where the passenger seats were in the wing root. The text is intelligent and concise. Overall the book transports you to times and places far away. We have watched people aged 8 to 80 with no special interest in airlines spend far more time with it than they (or we) had expected.
Mr. Szurovy has had a life long love affair with airplanes, and it shows in this book. We highly recommend it for those who love airplanes, and those who want a great book of romantic and exotic posters from airline companies of yesteryear.
A lovely book.......2003-09-30
If you take an interest in world aviation history from the passsengers' viewpoint, this book should conjour up the romance and adventure of flying by air during the last century. And in the days when it was extremely expensive relative to sea and land travel, you can understand the need of the airlines to entice people to spend the money.
The book has posters from around the world, even from Australia's Qantas (which the author mis-spells as Quantas), but not alas from a New Zealand airline (but don't worry, the book "The Aircraft of Air New Zealand and affiliates since 1940" puts that right). All posters in this book are superbly reproduced, with an adequate commentary and the page design is very nice. Good stuff!
Up, up and away........2003-09-22
The main difference between early airline posters and later years was the size of the plane. The new winged transport was a prominent design element and the end location, if any, was hardly mentioned. Now, with air travel so commonplace and lots of airlines using the same jet (thanks Boeing and Airbus) the destination is the selling point. Geza Szurovy has selected some fascinating examples of the genre for his book.
Page eleven shows the first airline poster, the 1914 St Petersburg to Tampa route, in a tiny Benoist flying boat, that amazingly only carried one passenger. The venture lasted three months. Of the 170 posters shown there's plenty of choice to nominate your favorites, I like the ones that feature cut-aways of the aircraft and also the beautiful stylised airbrush rendering of New York that TWA used for their Transcontinental Boeing 307 poster from 1940, on page fifty-eight.
Presented in a book these posters create their own interest but I don't think many of them would have won any design awards. The typography and graphics, mostly paintings, just reflect what the airlines marketing department wanted. However ignore the type and look at the artwork and you'll see some wonderful illustrations from Cassandre, Jean Carlu, McKnight Kauffer, David Klein and Stan Galli and one from ace cartoonist Jack Davis, for Icelandic Air.
This is a large size all-color book but I was disappointed by the bland presentation, all the posters are butted into a light grey top-to-bottom panel on each page and even more annoying, on many pages, someone had the silly idea of adding small black and white photos of the planes that appear in the posters. This addition makes the depth of many posters smaller than they need be and the little photo, frequently showing plenty of detail, is just wasted. Fortunately this design treatment does not apply to every page.
If you are interested in the graphics of the airline business have a look at the beautifully designed 'En Route' by Lynn Johnson and Michael O'Leary, this concentrates on airline luggage label art and shows some super examples from airlines featured in 'The Art of the Airways'.
***FOR AN INSIDE LOOK click 'customer images' under the cover.
Customer Reviews:
Great 1920-70 Airline Posters.......2001-02-20
Buying my second copy. Bought my first copy when I read that Jimmy Buffet goes nowhere without his copy. (Buffet owns an Albatros flying boat.) These quality glossy color poster reproductions are frameable and include the great old Pan Am flying boats and other historical, mostly defunct airlines. Was surprised to see the footnotes to the China Airlines posters attributing ownership to Air America/CIA. You don't just look at the posters, you travel with them as you attempt to put them into their "time slot" in history.
Average customer rating:
- A Good Read On Your Next Flight
|
Scum Airways
John Sugden
Manufacturer: Mainstream Publishing
ProductGroup: Book
Binding: Hardcover
 Popular Culture
| Social Sciences
| Nonfiction
| Subjects
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General
| Aviation
| Transportation
| Nonfiction
| Subjects
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General
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| Sports
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ASIN: 1840185767
Release Date: 2002-09-26 |
Customer Reviews:
A Good Read On Your Next Flight .......2004-08-26
Professor John Sugden delves into the highly lucrative black market economy of Manchester's "grafters." Specialists in moving everything from illegally acquired soccer tickets to fake Asian-made brand name clothing. The prof somehow manages to infiltrate the world they inhabit, and documents their tales in a highly compelling manner. This is an articulately told tale, a welcome departure from the cookie cutter hoolifan books so popular in Britain. Though Sugden is sometimes in jeopardy from his study subjects, most of whom are actual or former hard core football hooligans, his ability to insinuate himself within this culture while maintaining a professional mindset is quite impressive.
Book Description
This digital document is an article from Proceso, published by Thomson Gale on February 4, 2007. The length of the article is 1973 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: CIA airways.
Author: Marco Appel
Publication:
Proceso (Magazine/Journal)
Date: February 4, 2007
Publisher: Thomson Gale
Issue: 1579
Page: 48(3)
Distributed by Thomson Gale
Book Description
This digital document is an article from Epoca, published by Difusora de Informacion Periodica, S.A. (DINPESA) on October 20, 1997. The length of the article is 605 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Empresas. (fabricante de amortiguadores Monroe recibe premio; vino de bodega Marqués de Riscal es ofrecido por British Airways; productos para el cabello de Dercos; España)(TT: Companies) (TA: Monroe, shock absorber manufacturer, receives award; wine by Marqués de Rigal is served by British Airways; hair products by Dercos; Spain)
Publication:
Epoca (Magazine/Journal)
Date: October 20, 1997
Publisher: Difusora de Informacion Periodica, S.A. (DINPESA)
Issue: n660
Page: p102(1)
Distributed by Thomson Gale
Book Description
This digital document is an article from Epoca, published by Thomson Gale on August 29, 2003. The length of the article is 1283 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Iberia sobrevuela la joya de la corona britanica: BA: despues de que Air France y KLM iniciasen negociaciones para una futura fusion, los expertos apuntan a otra que seria mucho mas importante: la union de Iberia con British Airways.(aerolineas)
Author: Salvador Hernandez
Publication:
Epoca (Magazine/Journal)
Date: August 29, 2003
Publisher: Thomson Gale
Issue: 967
Page: 82(2)
Distributed by Thomson Gale
Book Description
This digital document is an article from Epoca, published by Difusora de Informacion Periodica, S.A. (DINPESA) on August 10, 2001. The length of the article is 576 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Líneas aéreas: el pasado martes US Airways rechazó una oferta por parte de Global, lo mismo que sucedió con la TWA. El pastel se reparte en unas cuantas compañías aéreas con una intensa actividad corporativa en los últimos meses.(TT: Airline lines: this past Tuesday US Airways rejected an offer from Global, the same thing that happened with TWA. The cake is being distributed in only a few airlines with an intensive corporate activity in the last months.)(Artículo Breve)
Author: Antonio Espín
Publication:
Epoca (Magazine/Journal)
Date: August 10, 2001
Publisher: Difusora de Informacion Periodica, S.A. (DINPESA)
Page: 122(1)
Article Type: Artículo Breve
Distributed by Thomson Gale
Average customer rating:
|
Diva Datebook 2005 Engagement Calendar
Manufacturer: Ronnie Sellers Productions
ProductGroup: Book
Binding: Calendar
Pop Culture
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ASIN: 1569069433 |
Book Description
Hardcover datebook for women with attitude and style. This pocket-sized 2005 engagement calendar offers easy-to-read grids with holidays and moon phases, six full color bi-monthly tabbed dividers with a 2-month planner, a ribbon page marker and extra pages for notes in each section. Each date page also includes a 2-month overview grid.
Book Description
Stuart Hood acknowledges de Sade as a philosopher of the Enlightenment who took libertarian atheism to its limit!
Customer Reviews:
great book........2004-04-20
this is a prett good intro to de sade, especially given the fatc that there's not much else out there to do it. It's no substitute for the man's writings, especially his letters, which i recommend over this. angela carter's 'the sadean woman,' is a good read too, as is de beauvior's 'must we burn de sade?'
The best (if not only) intro to De Sade.......2004-04-08
I'm writing this to balance out the nay-saying. I think the Totem series is fairly hit or miss. It depends on whomever is handling the info. For example, their `Introducing Machiavelli' and `Introducing Descartes,' are remarkably wonderful. Then you have, `Introducing Postmodernism,' and `Introducing Baudrilliard,' both of which suck, in my humble opinion. I don't know- the closer that Totem gets to the 20th C, the more they tend to fail... Their books on Wittgenstein and Nietzsche, for example, are on the good side of decent... With Foucault, Heidegger and Barthes, they really loose some steam (surprisingly, I like the Deridda book immensely, which stands out...)
`Introducing De Sade' stands easily in the former category. It's simply great! It is a dense, worthwhile and illuminating effort that succeeds in every way. It puts the man in his Enlightenment context, contrasting him with other thinkers of his era. It gives a thorough biographical account of his life and his work's chronological development. It also handles later writer's use and misuse of De Sade.
I'm a big fan of this book for a number of reasons.
1. There isn't much out there on De Sade that provides a suitable introduction to him (and his novels are nigh-unendurable, in terms of their tedious repetitions and long-winded philosophical discourse. You HAVE to be in it for the long haul to plod through them).
2. De Sade is still a very neglected thinker, despite the fact that he was honest and highly original. This book looks at each of his main works and seeks to understand them on their own ground. Then it attempts to flesh out the underlying systematic philosophy behind the pornography, succeeding admirably I think.
Ultimately, I just don't understand all the negative reviews. The book is a humorous discussion, but an honest and thorough one nonetheless. I don't think the book makes fun of `De Sade,' and even if were to do so, that would be preferable to the treatment the Marquis receives from comp lit purveyors around the globe- coddling him and treating him as a `moralist,' who `really didn't mean it.' De Sade dressed up as a moralist is about as funny as Hitler dressed up as a nun. He spent a good portion of hislife incarcerated and I can guarantee that he meant every (...) word! Which reminds me, there are lots of improper and naughty pictures in this, ohhhh! Beware.
At any rate, If you don't know much about this controversial and fascinating figure- this is the best place to start, I think.
Good start.......2003-01-28
I read this book in preparation for directing a stage production of "Quills", a play based on the Marquis de Sade. Overall, It was worth the money. I had to go a lot further with my studies, but this book was a good primer, because it condensed his life into a quick read. If you just want an opening impression of the man and the myth, I would recommend this book. If you want a more critical analysis of his work you will need to look elsewhere.
There are better books.......2002-03-25
This book seems to make fun of the Marquis de Sade more than anything else. I justify that statement by referring the reviewer to the puerile drawings and statements that are found throughout this book. To focus on de Sade's pornography is to misunderstand what it is all about. However, this book does give a brief insight into the heart of de Sade's work. Yet for the little it offers, it distracts too much by the author and illustrator trying to be witty, which they completely fail to do (which is a trend with this whole series of books). If you want an insight into de Sade's work or a retracing of the events in his life, pick up a more academic book like a thoroughly researched biography, which exists. The only reason I bought this book is for posterities sake because you cannot find it in a bookstore. Read de Sade's actual stories first, then get an intelligent, "grown-up" version of literary criticism. Do not rely on this book to give you anything other than a headache from its cheap porn-based drawings.
A strange, complex man.......2002-01-04
I've just completed this book. I do feel it was extremely helpful in providing me with an overall introduction to Sade, and also in helping me to determine whether or not I wish to pursue the man and his writings.
While I consider myself an eclectic freethinker, I don't go in for something "just because" it may be vastly unusual or "off the wall." In short, Sade's sexuality isn't my cup of tea. He seems to presume that his sexuality was easily anyone's cup of tea, given that the characters portrayed in his novels seem to either instantly like to be humiliated and subjected to pain, or that they don't mind one way or the other (yeah, right). Stuart Hood, the author of this book, points out that Sade's descriptions of sexual encounters are "cold and mechanical." Sexuality for many people may be simple fulfillment of lust (nothing wrong with that, btw), but for many others as well there must be a component of affection, tenderness, and warmth (I'm in the latter category). The most peculiar aspect of Sade's sexual attitudes are the seeming misanthropy of it all; it's as if his characters are absolutely hateful and cold schemers, who set about projecting their self-loathing onto others. How would these stories have been viewed if it were animals subjected to these sorts of situations instead of young human females and males?
Most disturbing to me is Sade's justification of murder. If done in a SELF-DEFENSIVE situation, murder can be justified. But Sade seems to have thought that "just plain" murder was okay, as it serves as part of Nature's destructive aspect. While I acknowledge destruction as being part and parcel of the way in which the universe operates (it is the necessary opposite complement of creation), I think Sade confuses Natural Selection with Artificial Selection. In other words, if a lightning bolt strikes a person and kills him, that's Natural Selection. But the 9/11/01 terrorist attacks and murders on the WTC and Pentagon were Artificial Selection -- premeditated murder by humans who made the plan to do it. There is a difference here.
On the other hand, Sade was said to have been horrified by the massacres of the early 1790s, relative to the French political upset at the time. He seemed to decry the senseless butchery, and even assisted in sparing his hated in-laws from the guillotine. If he believed any sort of murder whatsoever was simply part of Nature, one has to wonder why he was disturbed by all the killing around him.
Sade did, at one point, make a stand for female sexual freedom via one of his male novel characters. He asserted a woman's body is hers to enjoy as she likes, and that she needn't be a "slave to her family." On the other hand, most of the victims portrayed in his novels were helpless females. Go figure. I think his early abandonment by his mother was a major element at play in this man's psyche.
This is an interesting book, and I do recommend it. Sade is the most strangely complex person I've ever read about. I hope this review has been helpful for you.
Fight Censorship!
Average customer rating:
|
Introducing the Marquis De Sade (Beginners)
Stuart Hood
Manufacturer: Totem Books
ProductGroup: Book
Binding: Paperback
General
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Classics
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ASIN: 1874166307 |
Average customer rating:
- I love Lucy Book
- Nifty Little Book
- Just a waste of money
- Before you Buy...
- A great book for any fan of " I Love Lucy"!
|
The I Love Lucy Guide To Life: Wisdom From Lucy and the Gang!
Elisabeth Edwards , and
Lucie Arnaz
Manufacturer: Running Press Book Publishers
ProductGroup: Book
Binding: Hardcover
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I Love Lucy: The Complete Picture History of the Most Popular TV Show Ever, Authorized by the Lucille Ball Estate
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I Love Lucy Book
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I Love Lucy 2006 Calendar
ASIN: 0762424028 |
Book Description
All you ever needed to know, you learned from Lucy! She always knew best, and now you can too, with this handy guide featuring more than 50 hilarious life lessons from the Queen of Comedy and her fabulous friends-Ricky, Ethel, and Fred. Inside you'll discover jewels of wisdom that until now have been hidden within the episodes of the world's greatest sitcom, I Love Lucy. Get better acquainted with such classic episodes as "Job Switching," "Lucy Does a TV Commercial," and "Lucy's Italian Movie."
Wonderful black-and-white photos from the show complement every wise and witty word. So what are you waiting for? Wise up with Lucy!
Customer Reviews:
I love Lucy Book.......2007-01-10
Placed the order, received the book two days later. I was a late CHRISTmas shopper! Great experience! A+++!
Nifty Little Book.......2002-06-21
I dont care what others say, this book is great. Although the sayings are not from I Love Lucy, the sayings are put next to pictures from I Love Lucy and the result is something someone could have easily stated in I Love Lucy when one of these moments occured. Another great thing is the books size, it would easily fit into a pocket or purse and can be taken anywhere. Other Lucy books are bulky, and are sometimes hard to travel with(depends where you are). The only downside is that some people may have trouble reading this, but I have never had the problem myself. So overall buy the book if you want some tips along with Lucy and the gang. Dont buy this if you want only stuff from the show. But trust me, you wont be dissapointed if you do buy this.
Just a waste of money.......2002-01-02
First of all you need a Magnifieglass just to read the book because its so darn small! The "words of wisdom" are corny.
The only good thing about this book is the pictures.
Spend your money on an other selection.
Before you Buy..........2001-12-17
Please make sure you know what you are buying. I was highly disappointed in this tiny book. All it is is sayings (not from the show) accompanied by pictures from I love Lucy. Not worth it, if you want great pictures from the greatest television show buy: "I Love Lucy : The Complete Picture History of the Most Popular TV Show Ever" In my opinion the most complete book about I Love Lucy, but if pictures are all you want buy a Lucy calendar at your local book store.
A great book for any fan of " I Love Lucy"!.......2001-11-27
I really like this book. It is so cute, and has photos
from the episodes on each page and little sayings to go with
them. This little book is great for anyone who loves
"I Love Lucy"
Book Description
A guide for the complete beginner, Practical DV Filmmaking provides a practical guide to the process of making a film with low-cost digital equipment: from development through to production, post-production and distribution. Whilst the technical tools you need are fully explained, the book concentrates on filmmaking principles throughout, illustrating how these tools can be used to achieve stylistic approaches for innovative filmmaking.
The book assumes no background knowledge in either technology or filmmaking and is divided into four key areas:
DEVELOPMENT: turn your idea into a workable script, storyboard and schedule.
PRODUCTION: develop skills to shoot original short films and turn a zero-to-low budget to your advantage.
POST-PRODUCTION: learn basic editing techniques to enhance your original idea using iMovie, Premiere and Director. Free tryout software is included on the accompanying CD-ROM.
DISTRIBUTION: set up a website and use the internet to promote your film. Includes numerous links to useful websites. Plus top tips for how to enter a film festival.
Projects enable you to master each step of the process taking you through different aspects of filmmaking today. Gradually you will find out where your strengths lie and how to make the most of them. The book also encourages stylistic development by introducing theoretical approaches to filmmaking as well as a summary of 100 must-see films that demonstrate the principles of filmmaking. A glossary of terms plus an appendix of resources make this guide a one-stop essential handbook to DV filmmaking practice for beginners and students filmmakers.
Actively encouraging you to further your career the book investigates how to apply for entrance for film festivals, while the CD-Rom offers 3 different tryout versions of editing software; comprehensive lists of international film courses and festivals; information on promotion and publicity and how to build a website; a film budgeting template and interviews with some of the key figures in the industry today.
* Master low-budget filmmaking principles with easy step-by-step techniques and practical projects
* Develop a real world perspective through case studies and interviews with successful filmmakers
* Combine technical know-how with stylistic approaches to filmmaking.
Customer Reviews:
Poor Shipping time.......2007-03-10
I paid for overnight shipping and did not recieve the product for 3-4 days. The product was in great condition though. Very pleased with the book itself, just not my waste of money on shipping!
A very highly recommended instruction guide and reference work for filmmaking students and aspiring filmmakers.......2006-03-03
A very highly recommended instruction guide and reference work for filmmaking students and aspiring filmmakers, Practical DV Filmmaking by Russel Evans (Film, Video and Multimedia Lecturer, internet broadcasting advisor and freelance writer on video production) is an informed and informative guide to minimal-budget film making, including all of the diverse "tricks of the trade" involved in the production a marketable film. Enhanced with an accompanying CD, Practical DV Filmmaking is sure to enable even the most novice filmmaker to attain a mastery of the filmmaking process for the low-budget end of the entertainment or documentary market.
Tells you Everything you know!!!.......2006-01-04
This book is fantastic. Evans outlines everything from the direction that audio waves are received depending on which external mic is used, to the compression rate for web movies. The book is incredibly up to date, as it should be considering it just came out. The set up of the book is very much like the 'for dummies' series, considering that there are projects along the way for you to undertake to sharpen your skills, along with info and ww link boxes. Most other books out there just outline what you need to do but don't tell you how to do things. This book really tells you what is going on when your making a film, and just doesn't say, if you do this then the picture will look pretty. He gets technical, and that's what needs to be said to give people getting into this a better understanding of what they are doing . He starts off with a great intro, for those who are just getting into digital filmmaking it really outlines what needs to be done to succeed. He identifies each technical aspect that he is going to cover, and then goes on to explain how you need to get to know your camera. Its obvious that a ton of research has been put into this book, as it really tells you everything you could possibly need to know. If you buy this book first then there really is no need for any other book out there. I've read this book cover to cover 1 time so far, and plan on reading it 2 more times.
Excelent, must have book !.......2005-04-01
This book is just filled with great advice for newcomers to video/film making.
It fully meet my needs as a starting point to clearly layout basics that one needs to take into consideration not start out blind, it really saves you time by focusing on the esential quickly.
It also helps by defining many concepts one perceptivelly understands or thinks one does.
I have bought several of the cinematography/videography books on top of the "must have" lists and by far, this is the one I can hardly stop reading.
Highly recomended, go for it, you will not regret it.
The CD included is of very little value, trial versions of software and transcripts in Word format instead of a nice multimedia just sucks.
Next time Mr Evans, have your editors work harder if they want to "include" something.
Include printable forms like storyboards and frames with the thirds rule and alike with real practical value for begginers.
Maybe spreadsheets with basic calculations...be creative, the files included are very boring, more so after going through such an entertaining and educational book.
Great book.......2004-08-26
The book itself is excellent and answered most of my questions. The depth of the book is in the supporting material. So many internet links to great content can take you months to read if you wanted to spend the time. Very intelligent in the layout. It gives you exercises to complete before you go to the next step and the exercises are designed to get you to know yourself as film maker and to get to know your equipment and tools (ie limitations). This book goes a long way in helping you realize yourself as a DV film maker.
Customer Reviews:
Jumble Grab Bag Puzzle surprises.......2006-09-06
Since they are not carried anymore in my paper I enjoy doing them one a day.
Amazon.com Reviews
How would you classify a book that begins with the salutation, "People of Earth..."? While the captains of industry might dismiss it as mere science fiction, The Cluetrain Manifesto is definitely of this day and age. Aiming squarely at the solar plexus of corporate America, authors Christopher Locke, Rick Levine, Doc Searls, and David Weinberger show how the Internet is turning business upside down. They proclaim that, thanks to conversations taking place on Web sites and message boards, and in e-mail and chat rooms, employees and customers alike have found voices that undermine the traditional command-and-control hierarchy that organizes most corporate marketing groups. "Markets are conversations," the authors write, and those conversations are "getting smarter faster than most companies." In their view, the lowly customer service rep wields far more power and influence in today's marketplace than the well-oiled front office PR machine.
The Cluetrain Manifesto began as a Web site (www.cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses that pronounced what they felt was the new reality of the networked marketplace. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them"; thesis no. 62: "Markets do not want to talk to flacks and hucksters. They want to participate in the conversations going on behind the corporate firewall"; thesis no. 74: "We are immune to advertising. Just forget it." The book enlarges on these themes through seven essays filled with dozens of stories and observations about how business gets done in America and how the Internet will change it all. While Cluetrain will strike many as loud and over the top, the message itself remains quite relevant and unique. This book is for anyone interested in the Internet and e-commerce, and is especially important for those businesses struggling to navigate the topography of the wired marketplace. All aboard! --Harry C. Edwards
Book Description
From four of the liveliest personalities on the Web comes a provocative, outrageous, and wickedly smart account of what it will take to prosper in the fast-forward world on the wire. This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.
"An earnest plea for a new kind of language and new expectations for the Web.... While others work on turning the Internet into the perfect medium for reaching traditional business goals, these four Net-philes hope cyberspace will give commerce a 'human voice.'" -Harvard Business Review
"For every retail or consumer-products company wondering why its Internet marketing doesn't seem to be working, The Cluetrain Manifesto...offers fresh and sound advice, expressed in entertaining prose. Its oft-repeated premise--that markets are conversations--should be pounded into the collective brain of corporate executives." -Business Week
Customer Reviews:
A for ideas, D- for persuasion.......2007-09-27
This influential book lays out the reasons why companies need to replace corporate speak and marketing puff with online conversations. The reasons are compelling, but the way the authors make their case won't win them many converts. They go on the attack with scathing gusto, dismissing "Fort Business" as a bunch of obsolete buffoons and/or swindlers. Strangely, these buffoons and swindlers are the very people Cluetrain hopes to convert to an entirely new way of thinking.
Looking past the rhetoric, Cluetrain really does make some crucial points. Here are a few that stood out to me -
1. The control mentality of management doesn't work in a wired world where people and information are easily and instantly connected.
2. Companies pay too much attention to competitors and not enough to customers.
3. If companies did pay attention to customers, they'd discover that customers want "Authenticity, honesty, and personal voice ..." (p. 51) Companies mistakenly view customers as consumers instead of people. We don't exist to consume (hopefully).
4. "Positioning should help a company become what it is, not something it's not (no matter how cool it would be)." (p. 99)
5. You can't bluff about your company or products online. People will find you out.
6. The Web challenges formal corporate organizational structures. People can connect and collaborate with whomever they need to in order to get the job done. The Web values competence over position.
Of course, all of this was just as true before the Web. However, the Web has magnified their importance. Today, the penalties for ignoring the Cluetrain principles are stiff, and the rewards are huge, and in the years ahead - even more so.
For a gentler and more balanced assessment of conversations in business and the new marketing rules, try Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers and The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly.
A little dated now, but still right on.......2007-09-07
Cluetrain is an odd and irreverent book. The tone of the time was probably a shock to most readers back when originally published in 2001, and even still it upholds some wry quirkiness the authors were going for as they wrote about the future of the Web. Much has changed in the world of Web since the manifesto was released, and I'm certain, not all of it to the authors liking. The web has become much more corporatized, ecommerce much more like traditional commerce and online marketing shows some vast similarities to off-line marketing. The current web isn't quite what the authors anticipated!
But much of what the authors preach about the web being a conversation is still so very true. And amazingly, many businesses still have not figured that out. While business on the web may bear some resemblance to the off-line world, it's still a very different place. That's what Cluetrain is all about.
Cluetrain will help you understand that the same old processes and strategies that worked off-line for some many years, need not apply here. While there are many similarities, online and offline marketing operate very differently. The book will put you in the mindset to realize that marketing on the web can be done with new ideas, fresh strategies, and most importantly, on a person-to-person level. Throw the corporate play book away. It's time to build a new playbook entirely.
Markets are conversations.......2007-04-27
Having grown up with high-speed internet as an expected must have, this book serves as an interesting reminder of the days I have missed. Multiplayer games, cross-referencing product review on web forums, asking other internet users for advice on products, all the things that seem natural today are in many ways changing the rules of the marketing game, and Cluetrain is all about this dynamic: markets are conversations. Broadcast media is once again being replaced by an older strategy of person-to-person contact, instead of a one way marketing stream.
Some of the information is slightly outdated, some of the sections are plain wacky, but it's an interesting work nonetheless, especially if you're into marketing.
A manifesto for corporate communication in the Internet age.......2007-02-25
Reading the "Cluetrain Manifesto" today is like reading an historic document. The book fuses the countercultural ethos of the 1960s with the go-go business dynamics of the 1990s. Written during the height of the Internet boom, the authors forecast the end not only of corporate marketing, but of traditional corporations altogether. They predicted a transition to an Internet-enabled marketplace of bartering and bantering individuals. The book's pages contain a wealth of overstatement, hyperbole, and provocation (as many have already noted). The flurry of lawsuits based on offhand email (`evidence mail') which emerged after the Internet crash have reemphasized the need for the caution and disclaimers to which the authors so passionately objected.
The basic message of the book remains fresh and contemporary, however. "Markets are conversations." Corporations should encourage those conversations, not inhibit them. It's clear that many corporations still haven't gotten the point. Some companies still require that customers sign pointless non-disclosure agreements to talk with their representatives and other customers about their products. Other companies treat their websites like big, glossy advertising brochures instead of centers of community. Still others issue the bland and senseless press releases derided by the Cluetrain Manifesto to their customers, leaving bloggers to read between the lines and to speculate about what's really going on inside the company.
But some of the largest corporations have clearly gotten the message--or at least a tempered form of it. The best way to cultivate loyalty and confidence among consumers is to become more transparent by allowing conversations to take place not simply between consumers and public relations representatives, but between people working with products and people designing those products. Microsoft's Channel 9 is a good example of a corporation sponsoring an online community that connects individuals to individuals. While this kind of marketing will doubtlessly always be somewhat messy and make some P.R. folk uneasy, it's far more effective than the business-as-usual approach of issuing sanitized press releases to an anonymous group of `consumers.' For the wakeup call that communications between human beings should take place in human voices we are still in these authors' debt.
outdated .......2007-01-03
Good Overview of where things are coming from and a good couple insights. Concepts are not outdated but some of the information is.
Product Description
What if the real power of the World Wide Web lay not in the technology behind it, but in the profound changes it brings to the way people interact with business? And what if these changes were altering the nature of your company as profoundly as they have changed your markets? This book explains how, through the Internet, people are discovering new ways to share relevant knowledge with blinding speed. Companies that aren't engaging in these exchanges are missing an unprecedented opportunity. This book provides a rich tapestry of anecdotes, object lessons, parodies, insights & predictions to illustrate how the Internet has radically reframed the "immutable laws" of business -- & what business needs to know to weather the seismic aftershocks
Book Description
This digital document is an article from Business Communication Quarterly, published by Association for Business Communication on December 1, 2000. The length of the article is 1760 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: The Cluetrain Manifesto: The End Of Business as Usual.(Review) (book review)
Author: Melinda L. Kreth
Publication:
Business Communication Quarterly (Refereed)
Date: December 1, 2000
Publisher: Association for Business Communication
Volume: 63
Issue: 4
Page: 106
Article Type: Book Review
Distributed by Thomson Gale
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