The Art of Impressionism: Painting Technique and the Making of Modernity
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    The Art of Impressionism: Painting Technique and the Making of Modernity
    Anthea Callen
    Manufacturer: Yale University Press
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0300084021

    Book Description

    This magnificent book is the first full-scale exploration of Impressionist technique. Focusing on the easel-painted work of Monet, Pissarro, Renoir, Cézanne, Cassatt, Morisot, Caillebotte, Sisley, and Degas in the period before 1900, it places their methods and materials in a historical perspective and evaluates their origins, novelty, and meanings within the visual formation of urban modernity.

    Drawing on scientific studies of pigments and materials, artists’ treatises, colormens’ archives, and contemporary and modern accounts, Anthea Callen demonstrates how raw materials and paintings are profoundly interdependent. She analyzes the material constituents of oil painting and the complex processes of “making” entailed in all aspects of artistic production, discussing in particular oil painting methods for landscapists and the impact of plein air light on figure painting, studio practice, and display. Insisting that the meanings of paintings are constituted by and within the cultural matrices that produced them, Callen argues that the real “modernity” of the Impressionist enterprise lies in the painters’ material practices. Bold brushwork, unpolished, sketchy surfaces, and bright, “primitive” colors were combined with their subject matter—the effects of light, the individual sensation made visible—to establish the modern as visual.
    The Art of Impressionism : Painting Technique and the Making of Modernity
    Average customer rating: Not rated
      The Art of Impressionism : Painting Technique and the Making of Modernity
      Anthea Callen
      Manufacturer: Yale University Press
      ProductGroup: Book
      Binding: Hardcover
      ASIN: B000OLVZOK
      The Art of Impressionism: Painting Technique & the Making of Modernity
      Average customer rating: Not rated
        The Art of Impressionism: Painting Technique & the Making of Modernity
        Anthea Callen
        Manufacturer: Yale Univ Pr
        ProductGroup: Book
        Binding: Hardcover
        ASIN: B000KBYWWQ
        The Art of Impressionism: Painting Technique & the Making of Modernity
        Average customer rating: Not rated
          The Art of Impressionism: Painting Technique & the Making of Modernity
          Anthea Callen
          Manufacturer: Yale University Press
          ProductGroup: Book
          Binding: Paperback
          ASIN: B000ORZSRO

          Le Costume Medieval
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            Le Costume Medieval
            Violette leDue
            Manufacturer: Heimdal
            ProductGroup: Book
            Binding: Hardcover

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            Le costume civil (Typologie des sources du Moyen Age occidental)
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              Le costume civil (Typologie des sources du Moyen Age occidental)
              Mireille Madou
              Manufacturer: Brepols
              ProductGroup: Book
              Binding: Unknown Binding

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              Le costume, l'armure et les armes au temps de la chevalerie
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                Le costume, l'armure et les armes au temps de la chevalerie
                Liliane Funcken
                Manufacturer: Casterman
                ProductGroup: Book
                Binding: Unknown Binding

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                Le nu et le vetu au Moyen Age (XIIe-XIIIe siecles): Actes du 25e Colloque du CUER MA 2-3-4 mars 2000 (Senefiance)
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                  Le nu et le vetu au Moyen Age (XIIe-XIIIe siecles): Actes du 25e Colloque du CUER MA 2-3-4 mars 2000 (Senefiance)
                  France) CUER MA (Center : Aix-en-Provence
                  Manufacturer: Publications de l'Universite de Provence
                  ProductGroup: Book
                  Binding: Unknown Binding

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                  Le Costume au Moyen age d'apres les sceaux
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                    Le Costume au Moyen age d'apres les sceaux
                    Germain Demay
                    Manufacturer: Berger-Levrault
                    ProductGroup: Book
                    Binding: Unknown Binding

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                    ASIN: 2701302064
                    LE COSTUME MEDIEVAL
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                      LE COSTUME MEDIEVAL
                      Violette leDue
                      Manufacturer: NY
                      ProductGroup: Book
                      Binding: Hardcover
                      ASIN: B000MUAF6W
                      Le Vetement: Histoire, archeologie et symbolique vestimentaires au Moyen Age (Cahiers du Leopard d'or)
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                        Le Vetement: Histoire, archeologie et symbolique vestimentaires au Moyen Age (Cahiers du Leopard d'or)

                        Manufacturer: Leopard d'or
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                        Binding: Unknown Binding

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                        ASIN: 2863770896

                        Yesh! (Mutts IV)
                        Average customer rating: 5 out of 5 stars
                        • Mutts is the best! YESH!
                        • Entertaining and Endearing!
                        • Funny Shtuff!
                        • Funny Shtuff!
                        • The Right Shtuff
                        Yesh! (Mutts IV)
                        Patrick McDonnell
                        Manufacturer: Andrews McMeel Publishing
                        ProductGroup: Book
                        Binding: Paperback

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                        ASIN: 0836282868

                        Customer Reviews:

                        5 out of 5 stars Mutts is the best! YESH!.......2004-03-03

                        Patrick McDonnell manages to capture the essence of dogs and cats in a wonderfully endearing and often hysterically funny way. The best cartoonist to come along since Charles Schulz and Peanuts, I look forward to enjoying his art and humor for many years to come. If you are a cat or dog lover, oh heck, if you are a human being you will just love his SCHTUFF!!

                        5 out of 5 stars Entertaining and Endearing!.......2003-02-08

                        As the pet parent of 3 cats and someone who can't resist any dog that crosses my path, I thought my heart was a little softer than most when it came to the Mutts. I was wrong! Almost every one who picks up the copy of Yesh! that I have on my coffee table is charmed! The very endearing Mooch and Earl have put smiles on quite a few faces.

                        5 out of 5 stars Funny Shtuff!.......2002-01-28

                        I love Mutts. It's one of those rare comic strips that can one day be cutsy, and the next day be profound. Of all the comic strips to appear in the last few years, Mutts is easily my favorite. We're no longer getting new Peanuts strips, but at least (may Schultz rest in peace), but at least we still have Mutts for a long time to come.

                        5 out of 5 stars Funny Shtuff!.......2002-01-28

                        I love Mutts. It's one of those rare comic strips that can one day be cutsy, and the next day be profound. Of all the comic strips to appear in the last few years, Mutts is easily my favorite. We're no longer getting new Peanuts strips, but at least (may Schultz rest in peace), but at least we still have Mutts for a long time to come.

                        5 out of 5 stars The Right Shtuff.......2001-08-18

                        Mutts is the absolute best strip there is. It's so subtle and Mooch, Earl, Shtinky and the rest are the best "animals" around. Even when it's not just sweet but also sad it's still wonderful.

                        Not to mention "My Ozzie" and Frank and Millie and the fish and the poor bulldog and Crabby and the big dog who "woves" everybody -- I could go on forever.

                        Patrick McDonnell's drawings are puuuurfect -- I love his shtuff. I'll be looking for the next one in the series.

                        Mama Learns to Drive
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                          Mama Learns to Drive
                          Donald Davis
                          Manufacturer: August House
                          ProductGroup: Book
                          Binding: Audio CD

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                          3. See Rock City (American Storytelling) See Rock City (American Storytelling)
                          4. Room of My Own Room of My Own
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                          ASIN: 0874836875

                          Book Description

                          Learning to drive occasions emotions ranging from reasonable caution to unbridled terror. Learning under the watchful eye of one's spouse is an added challenge

                          Animating Facial Features & Expressions, Second Edition (Graphics Series)
                          Average customer rating: 5 out of 5 stars
                          • Developers are assured of the latest techniques and tricks
                          Animating Facial Features & Expressions, Second Edition (Graphics Series)
                          David Kalwick
                          Manufacturer: Charles River Media
                          ProductGroup: Book
                          Binding: Paperback

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                          3. Creating Characters with Personality: For Film, TV, Animation, Video Games, and Graphic Novels Creating Characters with Personality: For Film, TV, Animation, Video Games, and Graphic Novels
                          4. Stop Staring: Facial Modeling and Animation Done Right Stop Staring: Facial Modeling and Animation Done Right
                          5. Digital Lighting and Rendering (2nd Edition) ([digital]) Digital Lighting and Rendering (2nd Edition) ([digital])

                          ASIN: 1584504749

                          Book Description

                          This completely updated edition is written to teach 3D artists, designers, and animators how to add realism to their character's expressions. It begins by covering the anatomy of the human head, facial features, and facial muscles and progresses to cover recreating the human face and muscle structure in 3D and making it move in a realistic, believable fashion. It is filled with detailed instruction for lip synching and creating visual expressions for speech and sound under a variety of conditions (sad, happy, stuttering, etc.). It provides visual reference charts of morph targets for weighted human expressions, typical human phonemes, cartoon expressions, facial expressions, and just-for-fun cartoon expressions. This edition includes two new chapters covering 3ds Max and Maya. All of these techniques can also be applied to your own aliens, animals, creatures, and other animated creations. If you want your characters to have truly realistic facial expressions, you'll learn everything you need to know in this indispensable resource.

                          Customer Reviews:

                          5 out of 5 stars Developers are assured of the latest techniques and tricks.......2006-08-05

                          David Kalwick's Animating Facial Features & Expressions 2nd Edition completely updates the prior title on the topic to include the latest tools and resources. It's written for 3D artists and designers with an entire focus on one of the most difficult aspects of programming effectively: animating expressions. With two new chapters on using 2DS Max and Maya and new coverage of other hot programs, developers are assured of the latest techniques and tricks.
                          Animating Facial Features & Expressions
                          Average customer rating: 4 out of 5 stars
                          • best book out there
                          • another fleming classic
                          • Poor modeling
                          • essential for serious animators
                          • Too many pictures too little tutorials
                          Animating Facial Features & Expressions
                          Bill Fleming , and Darris Dobbs
                          Manufacturer: Charles River Media
                          ProductGroup: Book
                          Binding: Paperback

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                          3. Digital Character Animation 2, Volume I: Essential Techniques ([digital]) Digital Character Animation 2, Volume I: Essential Techniques ([digital])

                          ASIN: 1886801819

                          Amazon.com

                          The challenges of modeling and animating realistic faces and emotions with computer software are confronted and easily worked through in Animating Facial Features & Expressions. If you have any interest in computer-based character animation, this book will be a valuable addition to your reference shelf. The book starts with an exploration of the anatomy of the head, including underlying facial muscles and proportions; continues with examples of displaying different emotions; and ends with a series of appendices that list different expressions and emotions for human faces, cartoon faces, and nonhuman (monster) faces.

                          Of all the material, the most important section discusses speech/lip sync animation. Imagine the difficulties not only in creating a realistic sculpture but animating it as well. While you will encounter the normal problems of modeling everything within proper proportions, you must also constantly alter the facial features and mouth shapes with very specific timing to achieve realistic-looking movement. If either the timing or proportions stray from the given norm, the illusion is shattered.

                          The author starts with an explanation of phonemes (defined as "the sounds we hear in speech patterns"), how they sound, and how they look (in terms of mouth/lips/tongue shapes). A timing chart is then created, also known as reading a sound track, where the specific frame numbers are noted for each phoneme. With this in hand, it then becomes a simple matter of producing the proper shapes at the proper times to create a talking character.

                          Good facial expression and lip-sync animation remain anything but "a simple matter." A practiced ear is required for reading a soundtrack, and a trained eye for creating the facial features that match those shapes. However, this book is an excellent way to start tackling the problems involved.

                          One more note: the book is completely nonsoftware-specific, to the point where not one software package is mentioned. This may keep the book generic and focused on important issues, but it also places the burden of properly modeling and manipulating any faces or heads (not to mention software) in the hands of the reader. If you are new to 3D character animation, you might want to better learn the features of the software application you will be using before tackling the complexities of facial animation. --Mike Caputo

                          Book Description

                          Creating realistic animated characters and creatures is a major challenge for computer artists, but getting the facial features and expressions right is probably the most difficult aspect. In this one-of-a-kind book, readers will find an in-depth resource to guide them through the entire process from the history of facial animation and anatomical structures, to expressing emotions and speech visually. An indispensable tool for animators of all levels.

                          It features comprehensive character studies showing detailed examples of 38 human and cartoon facial expressions through timing charts and side-by-side comparisons. It also includes detailed instruction on how to recreate these expressions using weighted morph targets, providing the actual target percentages to achieve the expressions. A reference guide shows you how the weighted morph targets should appear so you are guaranteed perfect facial expression morphs. On the CD are front and side templates of each expression so you can recreate them with your characters.

                          The book also covers comprehensive instruction on lip-synch technology and the products available. It explains how to create visual expressions for speech and sound under various conditions (e.g. excited, sad, stuttering). It goes deeper into lip synch phonemes than ever before. You'll discover the real power of phonetic speech and how it can be used for flawless lip synch every time, with out the need of relentless tweaking to resolve mouth movement errors!

                          Bill covers his own techniques for determining proper facial expressions to use in your scenes to guarantee the viewers are absorbed in your animation. He also reveals the truth behind the relationship between the eyes and mouth in facial expression.

                          If this wasn't enough, the book also covers an extensive look at the human head, illustrating precise techniques for ensuring the proper proportions and placement of details. In addition, it reveals little know facts about the proper movement of the jaw and facial tissue during expression. Bill covers many elements of proper skeletal and tissue movement so your characters skin appears to be moving over the skeletal structure beneath, rather than the actual bones moving, which is a common problem with 3D facial animation.

                          Customer Reviews:

                          5 out of 5 stars best book out there.......2002-03-17

                          tons of information and easy to follow for people who sculpt or draw!!

                          5 out of 5 stars another fleming classic.......2001-03-10

                          This book clearly goes over all of the aspects needed for succesful facial animation. I was able to create phonemes for my 3d characters as well as a variety of facial expressions. After using this book, I created animations that had perfect lip syncs and strongly conveyed emotions. Another Fleming classic for my library.

                          2 out of 5 stars Poor modeling.......2001-02-08

                          I've bought more than a few excellent books, and more than a few bad ones. For the price they are asking, it should belong to the former catagory. You would think they would have some "guest" artists featured in this book, some who have made great looking models. One look at the cover (something I failed to do before buying) shows a few uglies that would fit right in a horror story, but not most animation. The models don't get much better on the inside. If you want to learn the material inside, start with a traditional drawing book -- it's much cheaper than most books on 3D, and more thorough. For lip sinc, try Digital Character Animation 2, volume 1, by George Maestri. I'm not buying another book by Bill Fleming, he doesn't have his act together.

                          5 out of 5 stars essential for serious animators.......2000-06-21

                          If you are serious about animating, then you need this book. Previous reviews have said that there are too many pictures and not enough tutorials.

                          This is true, however, pictures are what you need for a book on this subject! It illustrates over 40 facial expressions for realistic and cartoon humans, 40 more for cartoonish expressions (like getting wacked in the face with a pan), and illustrates each of the 16 visual phenomes (tongue and jaw included!) for real and cartoon humans. Furthermore, each of the expressions is described by moving 25 weighted morph targets through 4 essential regions. Because it describes, in detail, how much weight should be given to each morph target to yield a given expression, tutorials, in the traditional "step 1, step 2..." method, are not needed! All you need to do is get down the weighted morph targets, and it gives a thorough explaination as to how to get that done.

                          With all of these amazing illustrations, the price of the book is worth it, but the commentary he offers (you could probably read all the words of the whole 380 page book in 2-3 hours, even much less) gives valuable advice as to how to further make your animations more realistic.

                          This book offers a complete library of many facial expressions, AND, most importantly, how to get them!

                          3 out of 5 stars Too many pictures too little tutorials.......2000-04-30

                          For Lightwave 3D and Magpie users this book covers Human facial expressions (also a comic fish), with a lot of pictures , actually too many of them . The author could have used some space to give hands on step by step tutorials for the actual face animation process, also not mentioned is Morph Gizmo an essential Lightwave plugin for facial animation. Buy this book if you like to have a complete picture library of facial poses.

                          A History of Pianoforte Pedalling (Cambridge Musical Texts and Monographs)
                          Average customer rating: 5 out of 5 stars
                          • Much Needed Research
                          A History of Pianoforte Pedalling (Cambridge Musical Texts and Monographs)
                          David Rowland
                          Manufacturer: Cambridge University Press
                          ProductGroup: Book
                          Binding: Paperback

                          PianoPiano | Instruments & Performers | Music | Entertainment | Subjects | Books
                          GeneralGeneral | Music | Entertainment | Subjects | Books
                          TechniquesTechniques | Theory, Composition & Performance | Music | Entertainment | Subjects | Books
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                          ASIN: 0521607515

                          Book Description

                          David Rowland traces the history of piano pedaling from its beginnings in the eighteenth century to its first maturity in the middle of the nineteenth century and beyond. Pedaling technique was a major feature of nineteenth-century piano performance and, coupled with new developments in piano structure, inspired many composers to write innovative works for the literature. Rowland examines this through the technique and music of composer-pianists such as Beethoven, Liszt, and Chopin and follows the transition from harpsichord and clavichord to piano. The book also includes an appendix of translated extracts from three well-known piano-pedaling tutors.

                          Customer Reviews:

                          5 out of 5 stars Much Needed Research.......2000-12-06

                          David Rowland provides the historian and piano enthusiast with much needed research into an important, but often neglected, area of musical performance practice. In this concise but powerful book, the author traces the transition in preferred musical instruments from the harpsichord to the clavichord to the piano in the 18th century. Documentary evidence of Mozart and his contemporaries is offered, as well as chapters on pedaling by 18th century and early 19th century piano tutors. The appendix contains translations of methods by J. P. Milchneyer (1797),Louis Adams (1804) and Daniel Steibelt (1809). Since early pedal markings are often confusing or nonexitent, this work provides much needed guidance for the pianist, teacher or historical researcher.
                          A History of Pianoforte Pedalling.: An article from: Notes
                          Average customer rating: Not rated
                            A History of Pianoforte Pedalling.: An article from: Notes
                            Nicholas Temperley
                            Manufacturer: Music Library Association, Inc.
                            ProductGroup: Book
                            Binding: Digital

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                            ASIN: B00093SEWO
                            Release Date: 2005-07-28

                            Book Description

                            This digital document is an article from Notes, published by Music Library Association, Inc. on December 1, 1995. The length of the article is 883 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                            Citation Details
                            Title: A History of Pianoforte Pedalling.
                            Author: Nicholas Temperley
                            Publication: Notes (Refereed)
                            Date: December 1, 1995
                            Publisher: Music Library Association, Inc.
                            Volume: v52 Issue: n2 Page: p466(3)

                            Article Type: Book Review

                            Distributed by Thomson Gale

                            The Awesome 3-D Puzzle Challenge
                            Average customer rating: 4 out of 5 stars
                            • Awesome is an accurate description
                            The Awesome 3-D Puzzle Challenge
                            Ivan Moscovich
                            Manufacturer: Sterling
                            ProductGroup: Book
                            Binding: Hardcover

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                            ASIN: 1402707096

                            Book Description

                            It's an awesome display of 3-D mind challenges. Pop-ups and puzzles and lots of elements to move around and play with: that's what makes these 25 delightfully original games so amazing. Every bright and appealing page offers a 3-D surprise designed to challenge the brain, test logic and perception, and provide loads of fun. The amusement begins as soon as you open the book: four hands, belonging to two card players and connected by string, pop right out at you. Try to figure out how to release them without untying or cutting the knots that bind. See double with a folding jigsaw: at first an image of the Mona Lisa smiles out, but by folding twelve strips in the right order, the squares will transform into a picture of Marilyn Monroe. Walk into the Magic Room, a super optical illusion with viewing holes, figures to move, and tricky patterns. No matter which puzzle you choose, by solving it, you'll discover the power of your own mind.

                            Customer Reviews:

                            4 out of 5 stars Awesome is an accurate description.......2003-12-23

                            Awesome is a word that correctly describes the puzzles in this book. Some of the puzzles pop up but all require you to manipulate the pieces. There are some classics in the collection, one is just a modification of the Towers of Hanoi problem and another is the classic Sam Lloyd problem of the twelve (thirteen) Chinese warriors on the edge of the earth. The four-color problem of map coloring can be used to solve a problem of spaceships whose colors can be altered by rotating them. Each occupies a section of two-dimensional space and the spaceships in adjacent sections cannot have the same color. Since there are four possible colors, you know from the start that a solution is possible.
                            I was able to solve a few of the puzzles right away, although in some cases it took me a significant amount of time to perform all of the movements. The most time was spent on the ones that required folding the structure so that colored segments were properly aligned. I really struggled with the one where you are required to fold strips so that one image is Marilyn Monroe and folded differently the image is the Mona Lisa. At this time, I still haven't got it all figured out.
                            Puzzles can be fun, yet frustrating. The best puzzle books have a few that you get right away and some that force you to think, try, think, try, think, think, think, think and try before you either figure it out or simply blunder into the solution. With these puzzles, I wouldn't rely too heavily on the blundering strategy.
                            Awesome 3-D Puzzle Challenge
                            Average customer rating: Not rated
                              Awesome 3-D Puzzle Challenge
                              Ivan Moscovich
                              Manufacturer: Sterling
                              ProductGroup: Book
                              Binding: Hardcover
                              ASIN: B000K2TO0U
                              The Awesome 3-D Puzzle Challenge
                              Average customer rating: Not rated
                                The Awesome 3-D Puzzle Challenge
                                Ivan Moscovich
                                Manufacturer: Sterling Pub Co Inc
                                ProductGroup: Book
                                Binding: Hardcover
                                ASIN: B000OKVZ6E

                                Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
                                Average customer rating: 4 out of 5 stars
                                • Not as Radical as they'd like to lhink
                                • Marketing = Advertising = consumes huge amount of money ?
                                • Shorter will be better
                                • Shorter will be better
                                • helped me get business
                                Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
                                Sam Hill , and Glenn Rifkin
                                Manufacturer: Collins
                                ProductGroup: Book
                                Binding: Paperback

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                                ASIN: 0887309798

                                Amazon.com

                                So-called radical marketers stand out from the corporate crowd because they view the marketplace much differently from their more traditional peers. Not coincidentally, marketing consultant Sam Hill and business journalist Glenn Rifkin argue that the most advanced of these unorthodox companies--represented by diverse business ventures like Virgin Atlantic Airways, Iams pet food, Snap-on tools, and Samuel Adams beer--also tend to be wildly successful. In Radical Marketing, Hill and Rifkin examine these businesses and a half-dozen others with an eye toward the practices leading to their prosperity that could be adapted elsewhere. Some choices may raise eyebrows, such as the National Basketball Association (which lost half its 1998 to 1999 season to a contentious labor dispute) and the Grateful Dead rock band (long criticized for glorifying recreational drug use), but all nonetheless support the authors' hypotheses and reveal through detailed profiles and careful analyses precisely what their experiences offer other firms. Thankfully the authors end by explaining how such practices can be used also by mature companies in less freewheeling fields. --Howard Rothman

                                Book Description

                                How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing.

                                In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture--growth and expansion--rather than short-term profits. And,despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics.

                                Customer Reviews:

                                3 out of 5 stars Not as Radical as they'd like to lhink.......2003-01-24

                                Divided into two parts - the first defining "radical" as an approach to marketing, and the second a series of ten case studies analyzing companies that 'got radical' - this book os an interesting analysis of traditional vs. new marketing. Defining traditional marketing as big, complex, aimed at the center of a mass market, separated from the consumer, and formulaic, the authors assert that newer more radical marketing methods are paying bigger dividends than old traditional advertising.

                                Citing organizations such as Snap-on Tools, Harvard Biz School, Boston Beer Company, Virgin Atlantic Airways, and the NBA, the authors build a solid case for anew breed of marketers with more intuition and vision than marketing education. The case studies are insightful and always entertaining. In fact, the chapter on Harley Davison's recovery from near bankruptcy in 1985 to $1.8 billion revenue and record profits in 1997 might just be worth the price of the book. Similarly, Jerry Garcia fans will love the well argued discussion of the Grateful Dead as radical marketers.

                                The books main weakness is its lack of concrete `next steps' for the aspiring radical marketer. It also has little to offer (outside of the case studies) for the already radical. If you read just one marketing book a year - skip this one. But, if you enjoy well-researched and entertaining case studies, `Radical Marketing' is definitely worth a look.

                                3 out of 5 stars Marketing = Advertising = consumes huge amount of money ?.......2002-03-26

                                It is always said that Marketing always consumes huge amount of money. It is because most of the marketer used the traditional marketing strategies, such as advertising, which need large amount of money.

                                However, after you read this book, you will disagree with the above statement. It is because you will find that there are lots of other marketing strategies which are also very useful but do not cost so much money. This book gave you lots of ideas and examples about ¡§radical marketing¡¨ which would help you to build relationship with customers through different kind of strategies.

                                And I particularly agree with one of the rules mentioned by the author. That is the marketer should go out the office and interactive with the customers. Since customer is one of the most important ¡§assets¡¨ for the company. And the customers nowadays change rapidly. So it is very important for the marketer to interactive with the customers so as to understand the customer need or any changes of the customer needs. And actually, I think that this concept should not be only applied to ¡§radical marketing¡¨. Instead, all marketers should pay attention to this point and consider taking action.

                                3 out of 5 stars Shorter will be better.......2001-10-27

                                Actually, it is quite interesting and attractive that author use ten successful companies as an example to promote radical marketing. And we can learn that to run a business successfully, it is not only spend a lot of money on advertising, but also keep a good relationship with the customers and provide a good quality product. As most of the company just promote its products and company on advertising, I think it is a good way for others company to follow.
                                However, although there are ten case studies, after reading half, I¡¦m not really want to continue as all of the cases are similar. These ten companies stay at a similar situation, just face a difficulty and then using similar tactics that is radical marketing to tackle the problem. Therefore, it will be better if the author come up the points in fewer cases.

                                3 out of 5 stars Shorter will be better.......2001-10-21

                                Actually, it is quite interesting and attractive that author use ten successful companies as an example to promote radical marketing. And we can learn that to run a business successfully, it is not only spend a lot of money on advertising, but also keep a good relationship with the customers and provide a good quality product. As most of the company just promote its products and company on advertising, I think it is a good way for others company to follow.
                                However, although there are ten case studies, after reading half, I¡¦m not really want to continue as all of the cases are similar. These ten companies stay at a similar situation, just face a difficulty and then using similar tactics that is radical marketing to tackle the problem. Therefore, it will be better if the author come up the points in fewer cases.

                                5 out of 5 stars helped me get business.......2001-02-08

                                This book really helped us to position our agency (The Ad Store Amsterdam) against other agencies. Since we not only read this book but also used it (we even positioned ourselves as being a Radical Marketing Agency), our work improved and our client list grew beyond expectations. In short: this is a great book!

                                Books:

                                1. The Artist's Guide to Selecting Colors
                                2. The Boris Vallejo Portfolio
                                3. The Coins of the Indian Sultanates: Covering the Area of Present-Day India, Pakistan and Bangladesh
                                4. The Complete Paintings of Botticelli (Penguin Classics of World Art)
                                5. The Cos Cob Art Colony: Impressionists on the Connecticut Shore
                                6. The Education of the Eye: Painting, Landscape, and Architecture in Eighteenth-Century Britain
                                7. The End Is Near: Visions of Apocalypse, Millennium and Utopia : Works from the American Visionary Art Museum
                                8. The genius of the future;: Studies in French art criticism: Diderot, Stendhal, Baudelaire, Zola, the brothers Goncourt, Huysmans
                                9. The Harlequin Years: Music in Paris 1917-1929
                                10. The Legacy of Mark Rothko

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