A Handbook of Anatomy for Art Students
Average customer rating: 2.5 out of 5 stars
  • fascinating and useful relic
  • Old book in a new cover
A Handbook of Anatomy for Art Students
Arthur Thomson
Manufacturer: Dover Publications
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Instructional & How-To | Arts & Photography | Subjects | Books
DrawingDrawing | Instructional & How-To | Arts & Photography | Subjects | Books
Figure DrawingFigure Drawing | Instructional & How-To | Arts & Photography | Subjects | Books
GeneralGeneral | Arts & Photography | Subjects | Books
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  1. Artistic Anatomy (Practical Art Books) Artistic Anatomy (Practical Art Books)
  2. The Human Figure The Human Figure
  3. Atlas of Human Anatomy for the Artist (Galaxy Books) Atlas of Human Anatomy for the Artist (Galaxy Books)
  4. Bridgman's Life Drawing Bridgman's Life Drawing
  5. Human Anatomy for Artists: The Elements of Form Human Anatomy for Artists: The Elements of Form

ASIN: 0486211630

Book Description

Skeletal structure, muscles, heads, special features. Exhaustive text, anatomical figures, undraped photos. Male and female. 337 illus.

Customer Reviews:

4 out of 5 stars fascinating and useful relic.......2006-01-17

this is an intriguing book for several reasons--first, it must pointed out that it contains some shocking statements about race that seem to be based on an odd hybrid of neoclassicism and social darwinism. skulls of different races (highly caricatured)are compared to greek ideals using arcane measurements, and this becomes a springboard for a twisted argument about racial superiority that was, alas, probably quite maintstream during the 1920's. additionally, many photographs of live models have been strangely doctored; the faces appear to have been painted over to resemble greek classical sculpture, which, instead of looking beautiful, is rather grotesque... equally hideous (although understandable for the time) is the rubbing out of the models' genitals.
that being said, the anatomical plates are beautifully drawn and numerous, with a great deal of useful information. unlike many other books, photographs of models in bended and tensed poses are compared with diagrams that show the muscles in those same positions, depicting their contracted and expanded states.
finally, this is the ONLY anatomy book I've ever seen that compares male and female antatomy in any depth, showing differences in proportion and skeletal structure (with particular attention to the pelvis). this is something that elliot goldfinger's book completely missed the boat on unfortunately. for that reason alone it is a key book for any serious figurative artist.

1 out of 5 stars Old book in a new cover.......2005-02-17

This is more like a text book with very few poor quality older drawings and photos of models. Nothing is more disturbing than blurred areas of the anatomy in a photo, looks more like mutilation than modesty. Essentially, this is an old book with a new cover, and it is not a handbook.
The Art of Examining and Interpreting Histologic Preparations: A Student Handbook
Average customer rating: Not rated
    The Art of Examining and Interpreting Histologic Preparations: A Student Handbook
    W.J. Krause
    Manufacturer: Taylor & Francis
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Biology | Biological Sciences | Science | Subjects | Books
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    HistologyHistology | Basic Sciences | Medical | Professional & Technical | Subjects | Books
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    ASIN: 1850702772

    Book Description

    Designed as a guide for students, The Art of Examining and Interpreting Histologic Preparations: A Student Handbook provides instruction on the examination and interpretation of tissue sections seen under the light microscope. Professor Krause's clear, expert narrative explains how to break down, examine, and interpret each tissue or organ and presents a systematic method that can be used to examine histological preparations. The handbook covers what to look for when making sketches, how to examine histologic preparations, cytology, and the basic tissue types. Each chapter contains space for sketches and labels and encourages the creation of a personalized atlas within the handbook.

    Download Description

    The examination and interpretation of tissue sections seen under the light microscope in a laboratory setting is an example of student-directed, independent problem solving. The proper reading of a histologic section is an acquired art that can only be developed through practice, close observation and repetition. This laboratory manual was designed as a guide for students to aid them in this endeavor. The laboratory study guide/manual was designed to be used as a supplement to any current textbook and/or atlas of Histology. Learning objectives provide the overall goals for each chapter. The narrative of the study guide explains how to systematically breakdown, examine and interpret each tissue and/or organ encountered, without regard to a given histologic slide from a specific slide collection. Thus, this systematic method can be used to examine and interpret histologic preparations from any collection or of any species. The student is encouraged to sketch, label and create a personalized atlas while using this laboratory manual as a guide. The vocabulary that should be developed and used during the laboratory can be found quickly by going to the bold face type in the appropriate segment of the text. Each chapter contains one or more tables in which key structures used in the identification of a tissue/organ are presented, offering the briefest possible summary of important histologic features. As a final short review, an appendix provides summary tables that compare and contrasts the basic differences of several structures that are somewhat similar in general architecture.
    A HANDBOOK OF ANATOMY FOR ART STUDENTS
    Average customer rating: Not rated
      A HANDBOOK OF ANATOMY FOR ART STUDENTS
      ARTHUR THOMPSON
      Manufacturer: OXFORD UNIVERSITY PRESS
      ProductGroup: Book
      Binding: Hardcover
      ASIN: B000S3UMXY
      HANDBOOK OF ANATOMY FOR ART STUDENTS
      Average customer rating: Not rated
        HANDBOOK OF ANATOMY FOR ART STUDENTS
        THOMSON
        Manufacturer: OXFORD
        ProductGroup: Book
        Binding: Hardcover
        ASIN: B000S563K8
        Handbook of Anatomy for Art Students.
        Average customer rating: Not rated
          Handbook of Anatomy for Art Students.
          Arthur Thomson
          Manufacturer: OUP 1936.
          ProductGroup: Book
          Binding: Hardcover
          ASIN: B000L5NASI
          Anatomical man: Bones and muscles for the art student (Scopas handbooks)
          Average customer rating: Not rated
            Anatomical man: Bones and muscles for the art student (Scopas handbooks)
            Silvio Zaniboni
            Manufacturer: A. Tiranti
            ProductGroup: Book
            Binding: Unknown Binding
            ASIN: B0007IZ5B4
            The rudiments of figure drawing,: A handbook for teachers and students,
            Average customer rating: Not rated
              The rudiments of figure drawing,: A handbook for teachers and students,
              Rowland Wright Alston
              Manufacturer: Sir I. Pitman & Sons
              ProductGroup: Book
              Binding: Unknown Binding
              ASIN: B00085R6SQ

              Korean Costumes During the Chosun Dynasty
              Average customer rating: Not rated
                Korean Costumes During the Chosun Dynasty
                Kwon Oh- Chang
                Manufacturer: Kodansha Europe
                ProductGroup: Book
                Binding: Paperback

                Textile & CostumeTextile & Costume | Design & Decorative Arts | Arts & Photography | Subjects | Books
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                Textile ArtsTextile Arts | Crafts & Hobbies | Home & Garden | Subjects | Books
                ASIN: 8932309477

                Cynical Orange Volume 2 (Cynical Orange)
                Average customer rating: 5 out of 5 stars
                • Cynical Orange is pretty juicy!
                • don't hate her cause she's beautiful
                Cynical Orange Volume 2 (Cynical Orange)
                Ji-Un Yoon
                Manufacturer: Ice Kunion
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Comics & Graphic Novels | Subjects | Books
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                3. Bring It On! Volume 2 (Bring It On! (Ice Kunion)) Bring It On! Volume 2 (Bring It On! (Ice Kunion))
                4. Bring It On! Volume 4 (Bring It On! (Ice Kunion)) Bring It On! Volume 4 (Bring It On! (Ice Kunion))
                5. Bring It On! Volume 1 (Bring It On! (Ice Kunion)) Bring It On! Volume 1 (Bring It On! (Ice Kunion))

                ASIN: 8952744780

                Book Description

                Hye-Min begins to show her true, cruel and cynical sides once she realizes that her secret love, Jeong-Hyun, dislikes her. She doesn't have to pretend to be a nice girl anymore. Strangely, however, it seems that Jeong-Hyun is actually attracted to the real malicious Hye-Min. On the other hand, Ma-Ha starts working at Shin-Bi's Cafe and learns more about Hye-Min and Shin-Bi's strange relationship. Read how this cynical love story unfolds.

                Customer Reviews:

                5 out of 5 stars Cynical Orange is pretty juicy!.......2006-09-11

                At first when reading this manga I thought, "Ok, so this is the korean version of Peach Girl right?" ...Right? Pretty girl is made fun of by all the other girls cause she's pretty. On her right is Maha Jang (if this were Peach Girl, he'd be the Kiley of the manga), who hangs out everyday after school just waiting to catch a glimpse of her. On her left is Jung Yun (in Peach Girl style, this would be the Toji), whom she's liked since middle school but he doesn't even give her the time of day!

                Well this manga is on a different course than Peach Girl! The main character, Hye-min, for example, isn't as nice as she appears to be. Maha Jang isn't exactly what he appears to be either. And in this manga, nothing is what it seems! This manga has fabulous characterization. Hye-min's a great, really likeable lead, and how anyone couldn't like her crazy cousin Shin-Bi is beyond me.

                The artwork style is whispy and plentiful with hotness! After reading the second volume today -- it's affirmed, I LOVE Cynical Orange. Anyone with a taste for shoujo (even though this Manwha, korean manga) will really get into this series. The day I began reading this, I had only planned to read the first half but I ended up reading the whole thing! It's funny, tasteful, and deep. Read Cynical Orange! It's addicting!

                5 out of 5 stars don't hate her cause she's beautiful.......2006-01-17

                poor thing, she's the only beautiful girl I've ever met without at least one designated duff friend, or even any friends at all. She does however have a nutty older cousin, and a goofy pretty boy stalker. Great for laughs, lovely scenes, and some surprising character depth...I'd reccomend it to anyone with a sense of humor

                Red Green Talks Cars: A Love Story
                Average customer rating: 5 out of 5 stars
                • A funny, non-serious book for car lovers!
                Red Green Talks Cars: A Love Story
                Steve Smith , and Rick Green
                Manufacturer: Prima Lifestyles
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Humor | Entertainment | Subjects | Books
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                AccessoriesAccessories | Automotive | Nonfiction | Subjects | Books
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                2. The Red Green Show - 1997 Season The Red Green Show - 1997 Season

                ASIN: 0761511121
                Release Date: 1997-06-18

                Book Description

                Red Green, Dougie Franklin, Bill, Harold and the rest of the lodge members have gathered to talk cars.

                The Possum Fraternity is here and eager to share hard-won wisdom about this basic life-support system. Red and Harold can help you deal with everything from those bad sounds your car?s been known to make to ?7 Kinds of Smoke—and What They Mean.? Dougie Franklin reveals all he knows about safe driving techniques, and Bill shows you how to theft-proof your car.

                Red, Arnie Dogan, Winston Rothschild and Mike Hammer take a detour down memory lane lined with memorable cars. Lodge members offer practical tips on what to do if your car won?t start, doing your own car maintenance and how to make your car go faster. (They also provide helpful suggestions in case the cops pull you over.)

                Handyman projects include turning you car into a tank, a fire engine, or a jet powered vehicle, and uses for leftover car engines or hoods. And those lucky enough to ride with you can benefit from advice on How to Be a Good Passenger (or How to Hitchhike). Meanwhile, the Car Buffs tackle the question, ?What was the best car ever made??


                Finally—men talk about what moves them.

                Customer Reviews:

                5 out of 5 stars A funny, non-serious book for car lovers!.......1997-06-29

                MAN!! I had no idea of what was in store for me when I picked this book from the shelf. I read one page that was kinda funny and I thought it would be good. It turned out the it was so hilarious I was laughing so hard I could barely breath!!! I read the whole book in one day, and I loved it. The sheer stupidity of the book made it even more funny, with jokes about using engine parts to serve food and laying your tongue across the car battery terminals to test the battery. It had a wacky crossword puzzle that only the author could figure out because the clues made no sense, and that made it more funny. I would definately recommend this book. Jonathan Gray Age 14

                Contemporary French Cinema: An Introduction
                Average customer rating: 3 out of 5 stars
                • too contemporary to be aptly critical
                Contemporary French Cinema: An Introduction
                Guy Austin
                Manufacturer: Manchester University Press
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Movies | Entertainment | Subjects | Books
                History & CriticismHistory & Criticism | Movies | Entertainment | Subjects | Books
                GeneralGeneral | France | Europe | History | Subjects | Books
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                1. French Cinema: From Its Beginnings to the Present French Cinema: From Its Beginnings to the Present
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                3. French Cinema in the 1990s: Continuity and Difference French Cinema in the 1990s: Continuity and Difference
                4. The French Cinema Book The French Cinema Book
                5. French Film : Texts and Contexts French Film : Texts and Contexts

                ASIN: 0719046114

                Book Description

                This clearly-written and lively introduction analyses 25 years of popular French film including recent developments in all genres. Reflecting French cinema’s diversity since the New Wave, chapters include the Heritage Film; Thrillers; War Movies; Cinema-du-Look; representations of sexuality; women film-makers; and much more. Each chapter introduces the public reception and critical debates surrounding a given genre, interwoven with detailed accounts of individual films from Les Valseuses to Les Visiteurs and Delicatessen. Those looking at French film for the first time will have the opportunity to read at length about the internationally renowned work of Cinema-du-Look directors Luc Besson, Jean-Jacques Beineix and Leos Carax, as well as the recent blockbusters of the Heritage genre from Cyrano de Bergerac and Jean de Florette to Germinal and La Reine Margot. There is also a useful glossary and detailed filmography.

                Customer Reviews:

                3 out of 5 stars too contemporary to be aptly critical.......2003-02-24

                Contemporary French Cinema is certainly helpful as it is one of only a few books to be published in English about French cinema from 1980 on. Unfortunately, as is common with many contemporary cultural studies, the book lacks a historical perspective, and therefore explores some avenues that may be relatively insignificant, while glancing over others that perhaps should have been studied more closely. This book is also a little too unorganized, with Austin moving rather uneloquently between subjects, movements, and genres. Still, it gives a nice overview of stylistic tendencies and movements of contemporary French film.

                Krishna's Musicians: Musicians And Music Making In The Temples of Nathdvara, Rajasthan
                Average customer rating: Not rated
                  Krishna's Musicians: Musicians And Music Making In The Temples of Nathdvara, Rajasthan
                  Anne-Marie Gaston
                  Manufacturer: Manohar Publishers and Distributors
                  ProductGroup: Book
                  Binding: Hardcover

                  GeneralGeneral | Music | Entertainment | Subjects | Books
                  Theory, Composition & PerformanceTheory, Composition & Performance | Music | Entertainment | Subjects | Books | Appreciation | Composition | Conducting | Exercises | Instruction & Study | MIDI, Mixers, etc. | Sheet Music & Scores | Songbooks | Songwriting | Techniques | Theory | Vocal
                  ASIN: 817304161X

                  Book Description

                  A community of hereditary musicians (kirtankars), still serve in the temples of the Vallabha Sampraday, a Vaishnava sect with its main centre in Nathdvara, Rajasthan. This deals with the role of music in the sampraday and with the lives of the musicians. Concerned with living tradition, and what it can tell us about the past. By revealing how music was created in Nathdvara, it provides new insights into the functioning of traditional artist communities and their response to the challenges of the world.

                  Complete Defense To Queen Pawn Openings (Cardoza Publishing's Essential Opening Repertoire Series)
                  Average customer rating: 3 out of 5 stars
                  • Love the Enthusiasm and Material; Hate the Proofreading
                  • Great book on Tarrasch
                  • Awful Book Cover and Content...
                  • Poor organization and editing hurt useful book
                  • Complete Queen's Pawn is a great place to start
                  Complete Defense To Queen Pawn Openings (Cardoza Publishing's Essential Opening Repertoire Series)
                  Eric Schiller
                  Manufacturer: Cardoza
                  ProductGroup: Book
                  Binding: Paperback

                  ChessChess | Board Games | Puzzles & Games | Entertainment | Subjects | Books
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                  3. Complete Defense To King Pawn Openings (Cardoza Publishing's Essential Opening Repertoire Series) Complete Defense To King Pawn Openings (Cardoza Publishing's Essential Opening Repertoire Series)
                  4. Dealing with d4 Deviations: Fighting The Trompowsky, Torre, Blackmar-Diemer, Stonewall, Colle and Other Problem Openings (Everyman Chess) Dealing with d4 Deviations: Fighting The Trompowsky, Torre, Blackmar-Diemer, Stonewall, Colle and Other Problem Openings (Everyman Chess)
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                  ASIN: 0940685809

                  Customer Reviews:

                  4 out of 5 stars Love the Enthusiasm and Material; Hate the Proofreading.......2007-08-18

                  This is a typical Cardoza book in that editing, proofreading, and careful production were not part of the equation. I can't understand why this publisher seems to take pride in sloppy work. That out of the way...

                  Schiller admittedly loves to hype the things he loves, but that's fine. He is a big fan of the Tarrasch, but he backs this with solid knowledge and extensive practice, so it all works to the good. And that's the upside of Cardoza's line of books: they brim with enthusiasm, excitement, interesting ideas, and above all a philosophy of getting out there and winning. After a couple of hours with this book, you just can't wait to get out there and play and try out your new ideas. That's no small thing--- how many chess books make you want an afternoon nap instead?

                  There are few full books to be found about the Tarrasch. Schiller's book fills a real hole. (The other book I know of is Aagaard and Lund's "Meeting 1. d4" which, while quite good, is more theoretical and dry.) Schiller definitely concentrates on ideas and typical plans and tactics for both sides. The writing style and presentation is cogent and easy to follow. You cannot get through this book without having a thorough conception of the flow of the Tarrasch. Enough material is presented on variants and alternatives to make the book a reasonable enough reference, though you might have to hunt around a bit; of course the book is not "theoretically complete" but it never seemed intended to be. As a good practical introduction, this book will have you playing the Tarrasch in tournament games rather quickly (as it is doing for me).

                  Later on if you want to become a complete Tarrasch specialist you'll need a little more material, such as a game collection. But for getting going and learning the concepts, this book will take you quite far. You just have to grin and bear it when really obvious typos appear multiple times in one line.

                  Overall 4 stars for content and sheer enthusiasm and energy; one star off for poor editing.

                  5 out of 5 stars Great book on Tarrasch.......2002-12-12

                  Schiller is a Tarrasch fanatic, and it shows in this thick (288 pages) well-produced epic on the Tarrasch Defence. It brims with enthusiasm and with tactics, strategies, traps, theory, history--everything you need to play and love the Tarrasch. The overview and typical strategies sections at the beginning are beautiful. Schiller does not sugarcoat this Defence, but he does promise you exciting chess and that by studying this opening your overall game will improve. It is important to learn how to play with an isolated d-pawn. Another great benefit of the Tarrasch is you can play the pawn structure against nearly any opening (even against 1. e4 you can play a French and have the same structure. Even though Kasparov gave up the Tarrasch, obviously it is a worthy opening if several world champions have played it. Solve the problem of the Bc8 being trapped in the most forthright way! Play the Tarrasch, and get this book!

                  1 out of 5 stars Awful Book Cover and Content..........2002-01-04

                  When you first see this book you figure, well the content has to be better than the cover. As amazing as it might sound, the content is even worse. The amount of errors really baffled me and stressed me out. Trying to look up things and the entire layout is just awful. How awful books like this get published is beyond my knowledge. Perhaps someone lost a bet or Schiller owns their soul. Maybe if your a 900 player this would help you break 1000. If your getting this book thinking your gonna be able to defend d4. I guess your gonna have to find out the hard way how shoddy this book is. A bad chess player that writes awful books is a scary thing. I think Ken Smith and Schiller should start their own club. Donate your money to a good charity or buy yourself something worth having. The only use this book has is the hope of being burned when no logs are left.

                  2 out of 5 stars Poor organization and editing hurt useful book.......2000-05-15

                  The problem with this book is that it really seems like the author and editor didn't care about putting out a great product.

                  There are lots of problems with this book. There are far too many typos (it's hard to edit a chess book, but come one!) and the organization is horrid. It's easy to miss crucial subvariations, and the lack of proper indexing, combined with poor organization, makes it very hard to find the game you need.

                  Schiller's "strategic overview" in the beginning is a great idea, but it's executed poorly. A few examples concerning advancing the d-pawn here (rather than just scattered throughout the book) would work wonders.

                  So why two stars? Well, because despite its numerous flaws, I find myself using this book a lot. There aren't any other good books on the Tarasch defense these days, and it's an excellent weapon for the club player. There is a lot of good information in here, it's just so hard tofind!

                  4 out of 5 stars Complete Queen's Pawn is a great place to start.......1999-11-29

                  After reading this book I am pretty much at ease defending the Queen pawn opening. The strategy presented here will get you through the first 10 or so moves and keep you out of trouble. After that you are of course on your own but not without some ideas and places to look for white weakness. I liked the summary of the strategy that was given in the Overview and Strategic Goals chapters. The short study of alternatives in the last few chapters is also very helpful if the game does not open exactly as planned.

                  Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
                  Average customer rating: 4 out of 5 stars
                  • Indispensible
                  • A Positive Contribution!
                  • Renowned Guru Aaker
                  • The Brand Argument GrowsThinner
                  • Excellent investment of time and money
                  Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
                  David A. Aaker
                  Manufacturer: Free Press
                  ProductGroup: Book
                  Binding: Hardcover

                  GeneralGeneral | Business & Investing | Subjects | Books
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                  5. The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term

                  ASIN: 0743249380

                  Book Description

                  In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company's business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions.

                  Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following:

                  • Brands are underleveraged

                  • The business strategy is at risk because of inadequate brand platforms

                  • The business faces a relevance threat caused by emerging subcategories

                  • The firm's brands are tired and bland

                  • Strategy is paralyzed by a lack of priority among the brands

                  • Brands are cluttered and confusing to both customers and employees

                  • The firm needs to move into the super-premium or value arenas to create margin or sales volume

                  • Margin pressures require points of differentiation

                  Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

                  Customer Reviews:

                  5 out of 5 stars Indispensible.......2007-05-14

                  David Aaker might be the Kottler of brand strategy. Brand strategy is not an exact science. Aaker can't change that. But he does give the field a profound and comprehensive set of definitions, that makes the development process of a portfolio strategy a transparent one for al involved.

                  5 out of 5 stars A Positive Contribution!.......2007-02-13

                  I am the Principal of Cohesion Inc, a marketing & business consulting organization, and also a part-time course director in the marketing faculty of the Schulich School of Business, York University in Toronto, Canada.

                  I believe that this book, which builds on some of the concepts from Brand Leadership by the same author, makes a positive contribution to marketing and branding literature, especially with respect to topics such as brand extensions and brand architecture. When read together with The New Strategic Brand Management by Jean-Noel Kapferer, it provides a strong grounding in these areas for students and serious practitioners alike.

                  5 out of 5 stars Renowned Guru Aaker.......2006-05-06

                  I used Aaker's works since the Brand Equity (1991) to Brand Portfolio Strategy (2004) for the research of international marketing for cutting-edge technology in Taiwan. The brand portfilio strategy has made it an iconic and epic art of brand. I has known Aaker's works from the numerous citations in the leading papers of Journal of Marketing. Aaker's prophetic thinking is down-to-eatrh practical and always updated, with a central belief in pragmatic art of brand. The epilogue at the end of this book and the quotations in the beginning of each chapter is quite heuristic and humerous. Indeed, it is a "must-read" of marketing researchers and practitioners from cover to cover without dust bunny.

                  3 out of 5 stars The Brand Argument GrowsThinner.......2006-02-25

                  In fact, after Building Strong Brands, Brand Portfolio strategy has been a big disappointment for me. The book failed to deliver practically on all of the dimensions from the title: it is not very relevant, it definitely doesn't energize the reader, doesn't offer much inspiration for brand leverage and clarity of writing also isn't one of its virtues. Well, it IS different - perhaps just becasue there are not very many texts on the issue. Not a big help for practical brand management, I'm afraid.

                  4 out of 5 stars Excellent investment of time and money.......2005-06-23

                  As brands assume roles equal to or more important than the actual products, keeping them dynamic and relevent becomes ever more crucial for business performance. Yet that challenge is becoming more complex as brands proliferate, cluttering brand porfolios and diluting brand equities.

                  In this book, Aaker builds a framework for understanding the key issues in brand management based on analysis of common initiatives taken by leading companies. It takes a theoretical approach, but it is based in real world examples that make it easy to follow.

                  I found the section on brand extensions very useful. For example, when considering a brand extensions, should the existing brand be leveraged, simply using a descriptor to define the offering; or should a new sub-brand created...if so, which will play the greater role in defining the offering and driving purchase -- the subbrand or the master?
                  These are the sorts of issues brand managers and strategists face on a daily basis so Aaker's exporation of these issues is very useful.

                  "Brand Portfolio Strategy" is not in the category of "brand enlightenment" tales, like Scott Bedbury's "A new brand world". It takes time to get through, can be rather dry.... but overall I found it an excellent investment of time and money.

                  Books:

                  1. A Mi No Me Grite
                  2. A Survival Kit for the Elementary/Middle School Art Teacher (J-B Ed:Survival Guides)
                  3. Aesthetics and the Philosophy of Art: The Analytic Tradition (Blackwell Philosophy Anthologies)
                  4. Alla Prima: Everything I Know About Painting
                  5. Art and Archaeology of Rome: From Ancient Times to the Baroque
                  6. Art and Revolution in Latin America, 1910-1990
                  7. Art-Sites Spain: Contemporary Art + Architecture Handbook (Art - Sites)
                  8. Artwords: A Glossary of Contemporary Art Theory
                  9. Ascher: Fabric-Art-Fashion (Victoria and Albert Museum)
                  10. Autograf: New York City's Graffiti Writers

                  Books Index

                  Books Home

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                  7. Historical Dictionary of the Arab-Israeli Conflict
                  8. Fun with Ballet Stencils
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