Signifying Art: Essays on Art after 1960

Book Description

Signifying Art: Essays on Art after 1960 considers the work of a generation of "respondants" to the New York School, including Robert Rauschenberg, Jasper Johns and Cy Twombly, who reintroduced pictorialism and verbal content in their paintings and assemblages. Their work, Marjorie Welish argues, often alludes to the history of art and culture. Also examined are the works of Minimal and Conceptual artists, particularly Donald Judd and Sol LeWitt, who sought to make objective and theoretical artifacts in response to the subjectivity that Abstract Expressionism had promoted. By interpreting the work of these artists in light of contemporary issues, Welish offers a fresh reevaluation of some of the major trends and production of postwar American painting.

Book Description

Sixteen elegant costumes, adapted from fashion plates in early issues (1838-1858) of the popular 19th-century women's magazine, invite paper doll fans to dress two ladies in elegant apparel. An outdoor ensemble trimmed in fur and a bridal gown of ruffles and lace are among the lavish outfits in this delightfully rendered collection.

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Must Have

Action-packed, eye-catching covers of (in)famous "pulp"

Belarski Pulp Art Masters
John P. Gunnison , and Rudolph Belarski
Manufacturer: Adventure House
ProductGroup: Book
Binding: Paperback

Pop Culture | Graphic Design | Design & Decorative Arts | Arts & Photography | Subjects | Books
General | Arts & Photography | Subjects | Books
General | Comic Strips | Comics & Graphic Novels | Subjects | Books
General | Comics & Graphic Novels | Subjects | Books
General | Graphic Novels | Comics & Graphic Novels | Subjects | Books
Similar Items:

It's a Man's World: Men's Adventure Magazines, the Postwar Pulps

Incredible Pulps: A Gallery of Fiction Magazine Art (Graphic Art)

Pulp Culture: The Art of Fiction Magazines

Pulp Art: Original Cover Paintings for the Great American Pulp Magazines

Uncovered: The Hidden Art Of The Girlie Pulp

ASIN: 1886937761

Book Description

A master at building suspense through figure, perspective, and color, Rudolph Belarski dazzled the newsstand browser with pictorial headlines of vital action scenes pertaining to the interior story. In doing so, he sold magazines and books to a drama-craving audience, and propelled publishing's mass markets, thus infiltrating American minds with the trends and fashions of pop culture. His remarkable versatility as an artist can be seen in the range of his published work in pulp magazines, his exciting paintings appearing on the covers of Thrilling Mystery, Wings, and War Birds, as well as The Phantom Detective, Mystery Book, Argosy, and Western Round-Up.

Customer Reviews:

Must Have.......2004-08-03

Fans of pulp magazines and the art that graced them will find this, the first volume in the proposed "Pulp Art Masters" series a must have. This oversized paperback volume presents roughly 350 color cover reproductions, arranged by the various genres Belarski's illustrated (detective, air war, weird menace, etc.). The book is nicely laid out with annotations of various detail and worth along the outside edge of each page. The color reproduction is rich and sharply focused and clean up of the original pulp covers (many of which were no doubt flaked, creased, torn and otherwise marred) is masterful. In fact, the images reproduced here are probably the best these cover painting have ever looked. This is a wealth of pulp history and a great beginning for a series that is supposed to eventually include volumes devoted to Walter Baumhofer (illustrator of the Doc Savage covers) and George and Jerome Rozen (illustrators of The Shadow and Wu Fang among others). Great volume. Greater series (if all goes as planned).

Action-packed, eye-catching covers of (in)famous "pulp".......2003-11-13

Compiled and edited by John P. Gunnison, Belarski: Pulp Art Masters is an superbly organized and presented artbook showcasing the distinctive work of Rudolph Belarski, a commercial artist best known for his action-packed, eye-catching covers of (in)famous "pulp" magazines. Numerous covers presented in full-color, each with a very brief yet insightful caption concerning the scene, hallmark this eye-catching collection especially recommended for fans of the uniquely captivating appeal of pulp magazine art of a yesteryear American popular culture.

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Belarski - Pulp Art Masters
John P - Bedarski, Rudolph Gunnison
Manufacturer: Adventure House
ProductGroup: Book
Binding: Paperback
ASIN: B000OITCR0

Book Description

From hairstylist to chief financial officer, a wife plays so many roles--and this delightfully humorous collection honors every one of them.

With fun full-page drawings and an appealing gift format, this adorable little hardcover is perfect for Mother's Day, holidays, birthdays, or any day at all. Throughout, wives do just what they do best: substitute for a thermometer with a hand on the forehead; provide ballast for a canoe by sitting at the edge; double as a travel pillow as hubby rests his head on her shoulder; and have a sexy time walking the home runway as a lingerie model. The friendly, eye-catching format and engaging look will have this book flying off the shelves and into wives' arms everywhere.

Customer Reviews:

Companion to 38 Uses for a Husband.......2006-12-17

I was afraid to buy this for fear I wouldn't measure up to the cartoon wife,
but we enjoyed it just as much as the Husband one. Great for reading out
loud together.

Book Description

History has been fodder for cinema from the silent era to the blockbuster present, a fact that has seldom pleased historians themselves. As pundits increasingly ponder "how Hollywood fails history," Robert Toplin counters with a pro-vocative alternative approach to this enduring debate over the portrayal of history in film.

Toplin focuses on movies released over the past sixteen years—during which twelve historical films won the Oscar for Best Picture—and argues that critics often fail to recognize the unique ways that fictional films communicate important ideas about the past. His work establishes commonsense ground rules for improving critical analysis in this area. Citing films like Gladiator and Braveheart, Gandhi and Nixon, he underscores the pressures placed on filmmakers to simplify and alter historical fact to conform to the demands of an extra-ordinarily expensive mass medium.

Toplin demonstrates how a historical epic like Glory may contain "creative adjustments" that worry historians but shows how its distortions communicate broader and deeper truths about the Civil War experiences of African Americans—-just as Saving Private Ryan presented little factual detail about World War II and yet effectively conveyed the experience of combat. He also shows how other films—-such as Mississippi Burning, Amistad, and The Hurricane-—contain so many elements of fictional excess and oversimplification that they deserve the criticism they receive.

Toplin draws upon his own experiences in film production and takes direct aim at recent writing about film dominated by jargonistic theory and empty rhetoric. He urges film studies scholars to move beyond their preoccupation with formal aesthetics and recognize that, in historical films, content does matter.

In engaging prose that will appeal to any moviegoer, Reel History helps build bridges between defenders and detractors of history-by-Hollywood and enlarges our understanding of film as a communicator of truths about the human condition.

This book is part of the CultureAmerica series.

Customer Reviews:

loose and baggy collection of remarks on historical films.......2003-01-02

Three and a half stars, really. The book gives some guidelines for what the author sees as the distinctive genre of "cinematic history" (his term--not very well defined--for a movie dealing with an historical event). He then argues by example about good and bad cinematic history, regularly invoking the genre requirements and the pressure to entertain that he sees as necessarily constraining factors in the creation of historical films. With the exception of a chapter-long discussion of a 1970s PBS docudrama, for which the author served as an historical consultant, none of the analyses are very extended. This seems a shame, as he is apt to see interesting things in the films that he does discuss. As the title implies, the attitude of the author is generally quite permissive about liberties taken by filmmakers. I think what he calls history, I'd call myth. Movies are mythic in their portrayal of the past. They have more in common with a short story, or even a poem, than they do with a history text. The implicit conception of the audience isn't very flattering, but probably accurate enough: most viewers won't pay attention to stories that don't conform to a critical mass of Hollywood techniques. The author tells historians, with some justification, to lighten up, but he does his best work in exposing the errors, sloppy thinking and general fallaciousness of academic film criticism over the past 30 years. The writing style is lucid and even lively at times, though he has an annoying habit of stringing long series of questions together, often without systematic effort to address those questions. Browse for the good sections, then dig in to those. On the level of extended argument, the book suffers somewhat (with the exception of the portion in which he takes on the film studies professoriate); but for bright insights, and intelligent moments, it stands up as an enjoyable read.

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Reel History: In Defense of Hollywood.
Robert Brent Toplin
Manufacturer: see notes for publisher info
ProductGroup: Book
Binding: Paperback
ASIN: B000M4UJN2

Product Description

Vocal Selections from Bye Bye Birdie: The Telephone Hour, How Lovely to Be a Woman, Put On a Happy Face, A Healthy, Normal American Boy (We Love You, Conrad), One Boy, Let's Settle Down, Honestly Sincere, Hymn for a Sunday Evening, One Last Kiss, A Lot of Livin' to Do, Kids, A Mother Doesn't Matter Anymore, A Giant Step, Rosie.

Customer Reviews:

Pre-Happy about this bok........2003-07-16

I have note received this bok yet, but I am certain to love it...especially based on the review I read! The cover itself would be worth the [$$]I paid for the bok. Bravo Warmer Bros.!

Excellent.......2000-06-15

This bok has everything! All the songs are here and the arrangements are wonderful!

Book Description

Feeling frisky? Is love a challenge? It's time for adults to have some fun, and these sexy little puzzles are definitely for grown-ups! Just connect the dots and you'll get the picture. There are puzzles for beginners and for every room in the house--even for those charming rustic locations with their natural wonders ("Here's how to see if the earth really moves!"). Or, try a seasonal scene that's really something to celebrate ("Merry Christmas, everyone!"). Do them in the car, on the beach, in front of the TV, while camping, and, of course, don't forget the bedroom. You'll probably even find dots for places you haven't considered before. So, grab your partner-and a pencil--and enjoy the inspiration! Here's one to get you in the mood.

Really Naughty Dots: Fun for Adults Only

Average customer rating:

A Fun Book With An Annoying Layout

Really Naughty Dots: Fun for Adults Only
Eddison Sadd
Manufacturer: Sterling
ProductGroup: Book
Binding: Paperback

General | Puzzles & Games | Entertainment | Subjects | Books

Puzzles | Puzzles & Games | Entertainment | Subjects | Books

All 4-for-3 Deals | 4-for-3 Books Store | Stores | Books
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The Greatest Dot-to-Dot Super Challenge Book 5 (Greatest Dot to Dot! Super Challenge!)

ASIN: 1402707436

Book Description

This book contains explicit material.

What ecstasy! The mischievous, delicious, explicit DOTS are back--and this time they're even naughtier than ever, with full color photographs. No wonder more than 100,000 copies of this very sexy, very adult collection of 30 images have been sold. What treats await you when your pencil makes the dot connection? The untouched page is already tantalizing, but just wait till it's done. The woman in "Dusty Dots" has a feather duster. What is she up to? See what fun goes on in "Party Dots" when the music stops and the guests have gone home. "Lap Dots" is full of adult mischief, while "Variety Dots" presents, well...variety.

Customer Reviews:

A Fun Book With An Annoying Layout.......2005-05-05

This is a review of this product: "Really Naughty Dots: Fun for Adults Only" by Eddison Sadd. Amazon may display this review on the page of another version of this product, for which this review may not apply. After reading this review, please click on the link so that you can be assurred that the product this review applies to is the same one you thought it was for.
--------------------------------------------------

If you didn't already guess, this is a connect-the-dots book with the revealed pictures being of guys and girls in rather naughty adult situations (read: having sex). There are 30 puzzles total in the book. Each one has a pun title and caption (adding to the fun). Puzzle #25 contains the least amount of dots (230), while puzzle #8 contains the most (450).

From what I understand, this book (and the others in the Naughty Dots series) was originally released in England many years before it was published in America. I've never seen the original version, but I hope the layout was better than this one. 29 of the puzzles are spread across two pages (puzzle #26 is the only one-page puzzle), which means that you'll be drawings lots of lines across the inner spine of the book. I don't need to tell you how annoying this is. Connect-the-dot puzzles should always be on one page, not two. To add insult to injury, a few puzzles have dots right on the inner spine which are impossible to connect (so you'll just have to draw your lines as close to them as you can).

On the plus side, the puzzles are very detailed and contain a lot of dots. Often you won't know what the image is supposed to be until you've connected almost all of the dots. The puzzles do have partial photos to give you a hint as to what the revealed image will look like. In some puzzles, there are photos of nipples, with you connecting the dots to draw in the b-r-e-a-s-t-s around them. I liked this idea of using photos mixed into the puzzles, but I think that there should have been a section in the back of the book with the complete photographs of the puzzle images.

Before I wrap this up, I should probably take a second to tell you that puzzle #3 contains two #208 dots. The second one is supposed to be #209. So be on the lookout for that.

Overall, the puzzles were fun to do (aside from the two-page annoyance), and I enjoyed this book very much. I already bought another book in the Naughty Dots series - the follow-up "Really Really Naughty Dots".

Really Really Naughty Dots: Explicit Fun for Adults Only

Average customer rating:

A Fun Book With An Annoying Layout & Less Detailed Puzzles

Really Really Naughty Dots: Explicit Fun for Adults Only
Eddison Sadd
Manufacturer: Sterling
ProductGroup: Book
Binding: Paperback

General | Puzzles & Games | Entertainment | Subjects | Books

Puzzles | Puzzles & Games | Entertainment | Subjects | Books
ASIN: 1402708890

Book Description

There’s no doubt that these 30 naughty new teasers each graded saucy, hot, or sizzling will put a smile on anyone’s face. So, get ready for some spicy fun with a seductive combination of picture puzzles and explicit color photography.

• Think “Blind Man’s Buff” is a child’s game? Not the way it’s played here!
• A little “Crème Fraîche” tastes delicious-especially when served on a very special “dish.”

From “Spanktastic” to “Double the Pleasure”, every image delivers good, adult entertainment. And you might even come up with some creative ideas of your own.

Customer Reviews:

A Fun Book With An Annoying Layout & Less Detailed Puzzles.......2005-05-05

This is a review of this product: "Really Really Naughty Dots: Explicit Fun for Adults Only" by Eddison Sadd. Amazon may display this review on the page of another version of this product, for which this review may not apply. After reading this review, please click on the link so that you can be assurred that the product this review applies to is the same one you thought it was for.
--------------------------------------------------

If you didn't already guess, this is a connect-the-dots book with the revealed pictures being of guys and girls in rather naughty adult situations (read: having sex). There are 30 puzzles total in the book. Each one has a pun title and caption (adding to the fun). Puzzle #8 contains the least amount of dots (113), while puzzle #17 contains the most (307).

From what I understand, this book (and the others in the "Naughty Dots" series) was originally released in England many years before it was published in America. I've never seen the original version, but I hope the layout was better than this one. 24 of the puzzles are spread across two pages (puzzles #1, 5, 6, 8, 10, and 12 are the only one-page puzzles), which means that you'll be drawings lots of lines across the inner spine of the book. I don't need to tell you how annoying this is. Connect-the-dot puzzles should always be on one page, not two. To add insult to injury, a few puzzles have dots right on the inner spine which are impossible to connect (so you'll just have to draw your lines as close to them as you can). Thankfully this book has less two-page puzzles than the previous book, "Really Naughty Dots," which had 29 out of 30.

The puzzles are less detailed in this book than in "Really Naughty Dots." You can easily tell what most images are going to be just by looking at the placement of the dots. In one puzzle, you didn't even draw in any naughty parts (the partial photo did it for you), you just drew in the clothes and the guy's face. There's a lot of white space, which almost makes this feel like a coloring book.

In "Really Naughty Dots" there are partial photos mixed into the puzzle itself to give you a hint as to what the revealed image will look like. In this book, the photos are more complete, hence why I call them "starter" photos. In a way this is good as the woman are beautiful, but this leaves less of the puzzle to do since most of the image will be made up of a photo and not the dots. There are still some puzzles which have photos of nipples, with you connecting the dots to draw in the b-r-e-a-s-t-s around them. So, thankfully that idea was carried over from the previous book. New to this book is a very liberal use of sex toys in the photos and images. With all of this great photo imagery, there should have been a section in the back of the book with the complete photographs of the puzzle images.

Before I wrap this up, I should probably take a second to tell you that puzzle #12 contains a number 136 but there is no dot for it because it shouldn't be there. Also, the woman's hand in puzzle #18 looks strange. So be on the lookout for that.

Overall, the puzzles were fun to do (aside from the two-page annoyance), and I enjoyed this book very much. This is the second book in the "Naughty Dots" series that I own.

Amazon.com

Leonard L. Berry examines some of America's great service companies and finds "nine drivers of excellence" that are behind them all. Discovering the Soul of Service looks at 14 diverse businesses, including the St. Paul Saints minor-league baseball team, Dial-A-Mattress, Midwest Express Airlines, and two of the world's fastest-growing service companies--Charles Schwab and Enterprise Rent-A-Car. "The lessons they teach are clear indeed," writes Berry, a marketing professor and director of the Center for Retailing Studies at Texas A & M University. "Although the companies differ on the outside--the nature, size and structure of their businesses--to a remarkable degree they are the same on the inside, sharing the drivers of their ongoing success." The "nine drivers" that Berry uncovers are the following: Leading with Values, Strategic Focus, Executional Excellence, Control of Destiny, Trust-Based Relationships, Investment in Employee Success, Acting Small, Brand Cultivation, and Generosity. Berry, whose previous books include On Great Service: A Framework for Action and Delivering Quality Service, writes that the basis of a successful service organization is value-driven leadership and "building a humane community that humanely serves customers and the broader community in which they live." Discovering the Soul of Service is inspiring--and potentially profitable--reading for anyone in business today. --Dan Ring

Book Description

In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any field. This wise and inspiring book by Leonard Berry, our leading service expert, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining long-term success.

From Berry's exacting study of fourteen mature, highly successful, labor-intensive companies comes an astonishing revelation: the single most important factor in building a lasting service business is not a matter of savvy business practice, but of humane values. In all fourteen award-winning companies -- Bergstrom Hotels, The Charles Schwab Corporation, Chick-fil-A, The Container Store, Custom Research Inc., Dana Commercial Credit, Dial-A-Mattress, Enterprise Rent-A-Car, Midwest Express Airlines, Miller SQA, Special Expeditions, St. Paul Saints, USAA, and Ukrop's Super Markets -- values-driven leadership connects with strategic focus, executional excellence, control of destiny, trust-based relationships, generosity, investment in employee success, acting small, and brand cultivation to drive customer satisfaction, innovation, and growth. Dedicating a chapter to each of these nine drivers, this book is the most far-reaching and insightful vision ever presented of the principles and step-by-step actions that continuously bring success to life in a company.

Berry's comprehensive model reveals the soul that underlies the strategies and day-to-day operations of great service companies, guiding the thousands of daily decisions of individual employees. Clear, compelling, pathbreaking, Discovering the Soul of Service is essential reading for managers everywhere.

Download Description

From Berry's exacting study of fourteen mature, highly successful, labor-intensive companies comes an astonishing revelation: the single most important factor in building a lasting service business is not a matter of savvy business practice, but of humane values. In all fourteen award-winning companies - Bergstrom Hotels, The Charles Schwab Corporation, Chick-fil-A, The Container Store, Custom Research Inc., Dana Commercial Credit, Dial-A-Mattress, Enterprise Rent-A-Car, Midwest Express Airlines, Miller SQA, Special Expeditions, St. Paul Saints, USAA, and Ukrop's Super Markets - values-driven leadership connects with strategic focus, executional excellence, control of destiny, trust-based relation-ships, generosity, investment in employee success, acting small, and brand cultivation to drive customer satisfaction, innovation, and growth. Dedicating a chapter to each of these nine drivers, this book is the most far-reaching and insightful vision ever presented of the principles and step-by-step actions that continuously bring success to life in a company.

Customer Reviews:

How and why humane core values sustain human service energy.......2006-09-29

I recently re-read this book (1999) and Berry's previously published On Great Service (1996), curious to know how well they have held up since they were first published. My conclusion? Rock-solid. In fact, both books are even more relevant - and more valuable - now than they were when Leonard Berry wrote them. That is amazing...and commendable.

With regard to the title of this book, consider this brief excerpt from the concluding chapter: "Great service companies have a soul that underlies their strategies and day-to-day operations. The company's soul - its value system - is its foundational center, its inner core." Berry fully understands how difficult it is to achieve and then sustain a great service company, noting that such companies are "humane communities that humanely serve customers and the broader communities in which they live." Decision-makers, especially in companies which have problems attracting and then retaining the talented, skilled, and principled people needed, would be well-advised to consider very carefully the meaning and significance of Berry's concluding observation. The same can be said for companies which have problems keeping valued customers and don't know why.

As Berry explains, his purpose in this book is to identify, describe, and illustrate the underlying drivers of sustainable success in service businesses. Creating a successful service operation is unquestionably a difficult task...The greater involvement of people in creating value for customers, the greater the challenge." He examines 14 outstanding service companies which include The Container Store, the Charles Schwab Corporation, Chick-fil-A, Enterprise Rent-a-Car, the St. Paul Saints AAA baseball franchise, and USAA. He suggests what lessons can be learned from them. Although quite different in terms of their size and nature, they demonstrate the same nine drivers of success, to each of which Berry devotes a separate chapter.

One of his key points is that humane core values sustain human service energy as organizations grow and mature. When the "product" is a human performance, values-driven leadership is at the center of sustainable success. He focuses on often-neglected or under-appreciated basics and explains how the superior service to which the exemplary companies are wholly committed creates for each of them a significant, perhaps decisive competitive advantage. The core strategies seems obvious: focus on serving a specific market need rather than on marketing a specific product for that need, focus on serving underserved market needs, and focus on serving the chosen markets with executional excellence. When stressing the importance of "trust-based" relationships, Berry includes everyone involved in the given enterprise. Hence the importance of what he characterizes as "humane organizational values" and he correctly insists that such values depend on values-driven leadership which must permeate the organization, at all levels and in all areas of operation. Stable leadership stabilizes values and propels all other success sustainers.

Of special interest to me is what he has to say about Cora Griffith in Chapter 8, "Investment in Employee Success." She is a long-time waitress for the Orchard Café in Appleton, Wisconsin. According to Berry, she implements each day the nine rules of success: she treats each customer like family, she is an alert listener, she strives to anticipate her customers' wants, she is attentive to significant details ("simple things make the difference"), she "works smart" by constantly scanning all the tables, maintains an on-going effort to improve her skills while learning new ones, and is contented in her work. "Cora is a team player, an all for one, one for all employee." She takes great pride in her work. And credits her employers, Dick and John Bergstrom, for convincing her how important it is to take good care of each customer and who gave her the "freedom" to do it. How many service providers have you encountered lately who measure up to Cora Griffith's standards? The sad fact is that most service providers could but, for whatever reasons, don't.

It is to Berry's great credit that he recognizes the importance - and significance -- of the Cora Griffiths in this society at a time when most books which discuss superior customer service focus almost entirely on companies such Nordstrom, Ritz-Carlton, and Southwest Airlines. They are indeed exemplary organizations but two points need to be made: Each has its own significant number of Cora Griffiths, and, the same high level of customer service can be provided by all other organizations, even by a hotel restaurant in a small midwestern town.

With all due respect to Mies van der Rohe, God may not be in the details but "the soul of service" certainly is.

Great companies must give great service.......2006-02-25

I read this book for a graduate marketing class, but it is a good read for any business professional out there. Why do companies succeed in the long-term? They find a way to put the customer first, time after time. And not just customers, but employees, suppliers, and other stakeholders as well.

Solid summary of Basics of Customer Service.......2004-08-23

"Excellent customer service" is a the frequent promise, which is SELDOM achieved. This book is a good guide to how the elements of really great customer service can be identified and cultivated in an organization. While it is directed more to the larger enterprise, the principles can be applied to small business also.

True, sustainable recipe for sucessful Customer Service.......2002-02-04

It is very difficult for me to work with "interviews and case study" based books since they are almost invariably full of "brilliant" quotes and "success and beyond-duty" stories that, to say the least, sound too good as to be of a sustainable nature in real world. This book is based on experiences and what seems very solid research and, for sure, is not free of this type of passages; and yet, it is one of the most useful and often-referenced books that I own and work with. So, if you will yourself through it, you'll find one of the best and most down-to-earth books on Customer Service. The author identifies nine drivers that can make any organization successful, all of them emphasizing the human nature of the relationship with customers (customer-centered). It is truly a recipe for success, more easily applicable to on-going enterprises rather than to start-ups. From this book the reader can produce very useful check-lists to diagnose the company and its strategic practices regarding their service approach. It can also be used as a guiding document to move a company to a truly customer-awareness territory and, most important, to keep it there. Of special relevance is the author's brilliant exposition in the final chapter "Lessons from World-Class Service Companies", where the reader obtains a rarely seen synopsis of all the good things that excellent companies do "to sustain their excellence". If nothing else, this chapter by itself justifies buying this book and incorporating it to your professional library.

Insightful!.......2001-04-05

Leonard L. Berry takes an in-depth look at how service can sustain the success of a business in this detailed, footnoted exploration that includes plenty of interviews and examples from the business world. Written authoritatively, yet conversationally, this book outshines similar works because of its thoroughness. Far from a quick-fix, self-help business guide, the book is thoughtful and doesn't rely on the obvious. We [...] recommend it to managers and leaders in all businesses, particularly if your competitive edge rests on pleasing your customers.

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