Painted by a Distant Hand: Mimbres Pottery of the American Southwest (Peabody Museum Collections Series)

Book Description

Highlighting one of the Peabody Museum's most important archaeological expeditions--the excavation of the Swarts Ranch Ruin in southwestern New Mexico by Harriet and Burton Cosgrove in the mid-1920s--Steven LeBlanc's book features rare, never-before-published examples of Mimbres painted pottery, considered by many scholars to be the most unique of all the ancient art traditions of North America. Made between A.D. 1000 and 1150, these pottery bowls and jars depict birds, fish, insects, and mammals that the Mimbres encountered in their daily lives, portray mythical beings, and show humans participating in both ritual and everyday activities. LeBlanc traces the origins of the Mimbres people and what became of them, and he explores our present understanding of what the images mean and what scholars have learned about the Mimbres people in the 75 years since the Cosgroves' expedition.

Customer Reviews:

Hats of all types!.......2001-10-26

Who can resist a calendar of hats? Each illustration is beautifully done. However, it contains a good mix of hats that are characteristic of a certain job or career, as well as average hat-wearing and fashion hats. Since I wanted to know what the pictures were before I ordered, I'm sure you do too. They include: A Siberian lamb cossack; Mardi Gras crown (like a jester cap); leprechaun's tall hat; floral Easter bonnet, US Navy hat; Graduation cap; straw boater; beach hat; drum major's parade hat; sorcerer's hat; Puritan's felt hat; and a classic ski cap - all circa a certain year or time period.

Courtney Crumrin, Vol. 2: Courtney Crumrin & The Coven of Mystics (Courtney Crumrin (Graphic Novels))
Average customer rating:

Courtney Crumrin and the Coven of Mystics

Cute!

Brilliant On Every Level

More wonderful tales.

Even better than the first one

Courtney Crumrin, Vol. 2: Courtney Crumrin & The Coven of Mystics (Courtney Crumrin (Graphic Novels))
Ted Naifeh
Manufacturer: Oni Press
ProductGroup: Book
Binding: Paperback

Comics & Graphic Novels | Science Fiction, Fantasy, Mystery & Horror | Literature | Children's Books | Subjects | Books
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Courtney Crumrin, Vol. 3: Courtney Crumrin In The Twilight Kingdom (Courtney Crumrin (Graphic Novels))

Courtney Crumrin, Vol. 1: Courtney Crumrin & The Night Things (Courtney Crumrin (Graphic Novels))

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Gloomcookie Volume Two

ASIN: 1929998597

Book Description

Courtney Crumrin is back in a new adventure that pits her against the town's most powerful warlocks and witches, the Coven of Mystics! When the night things of Courtney's community start causing trouble, it's up to the girl to find out why. The coven blames the hobgoblin initially but quickly turns its ire to Skarrow, a night thing in service to the town's most reclusive witch. Uncle Aloysius doesn't believe the disturbances are that easy to explain. His dismissal of the Coven's alleged culprit starts Courtney down a twisted path that leads to the true mastermind behind all the horror! But does Courtney stand a chance against a being that powerful and manipulative?

Customer Reviews:

Courtney Crumrin and the Coven of Mystics.......2006-11-11

A brother in law recommended this book. What he didn't tell us was it was a comic book, not a novel. The art is bad and the story is even worse. Based on his opinion, we bought one and, frankly, threw it in the garbage.

Cute!.......2006-03-13

I highly recommend this book to anyone who likes gothic horror and humor. It's nice that the hero in this book is a heroine and a cool one on top of that... ;)

Brilliant On Every Level.......2004-09-27

Starring the most lovable young curmudgeon in comic book history, Courtney Crumrin, "Coven Of Mystics" is one of the most enderaing, laugh-out loud hilarious, tragic, bittersweet, imaginative and triumphant books I've ever read, comic book or prose, fiction or non-fiction. It's also one of the scariest, with the Rawhead 'N Bloody Bones bog monster more frightening than most of the nasties conceived of by Stephen King or H.P. Lovecraft. As far as comedic value goes, I rank it with "Fawlty Towers", "Fierce Creatures", and "A Fish Called Wanda", and the "Gon" comics. On mix of triumph and tragedy, fear and delight and whimsey, think "E.T.", "Bambi", and even "Simon Birch".

With a superb cast of characters - on par with the cast of the "Batman" or "X-Men" lines of comics, and unique, quirky art so expressive, especially in certain panels, that it sums up the expression 'A Picture Is Worth A Thousand Words' perhaps better than anything I've ever encountered. As a bonus, the back of the book reprints, free of words, blurbs or logos, the original covers to the individual comics of the mini-series this volume reprints.

If you like this (or love it like I do), I'd also recommend the following (or if you're into the following I'd recommend "Coven Of Mystics") - {comics} - the other Courtney titles, "Gon" and "Bone" (for starters); {novels}- "The Gnole" by Alan Aldridge, Steve Boyett and Maxine Miller; "Balook" by Piers Anthony; "Duncton Wood" by William Horwood (definately not for younger readers despite a huge abundance of beauty and charm); {movies} - "Spirited Away", "Kiki's Delivery Service", "Fairy Tale: A True Story" "Castle In The Sky", "Fluke" (young kids should watch with a grown-up), "Princess Mononoke" (same deal as "Fluke")

More wonderful tales........2004-04-11

Ted Naifeh has done it again, proving he is one of the most amazing voices working in comics today. The tales here are a bit darker than his previous Courtney Crumrin series, but character has grown a bit since first discovering the world of magick, so it works well. Beautiful art, a compelling storyline, and a heroine who anyone who's ever felt alone can relate to. Wonderful work, Ted!

Even better than the first one.......2004-01-01

I bought the first comic of Courtney Crumrin on a whim, and I eagerly bought the newest installment, the Coven of Mystics. The plot of this one is even better than the first one. It adds depth to all the existing characters and also introduces us to some promising new ones, such as Ms. Crisp, Courtney's new no-nonsense teacher, and Tobermory, the leader of the cats. The Coven of Mystics also alludes to the politics of the magical community that Courtney is only beginning to venture into.

Product Description

Get out the pentagrams and light the sacred candles, its time to enter the ancient circle of Wicca and tap into the power of nature herself! Covens back, and filled with even more pretty practitioners of the dark arts! In this third volume of the series, we get some really outstanding artwork by such super-talents as Arantza, Pelaez, Sosa, Greco, DeSimone, Giorello, Maraschi, Meriggi, and many more!

Customer Reviews:

Coven,vol.3 common quality artwork..........2007-09-06

Mediocre artwork designed to excite the 12 to 16 year old males. Much of it obviously worked from photographs and the few that weren't are amateurish at best.

THE EROTIC ART OF WITCHES.......2005-07-09

Coven 3 is the latest in SQPs series of erotic images of witches penciled by some of the finest talents in the business. On tap for this third volume are artists such as Pelaez. John Bosco, Arantza, Diego Candia, David Pugliese, German Ponce, and many more. The drawings are rendered primarily in pencils and pen and ink. We start with a fabulously erotic cover by Pelaez featuring a beautiful topless witch, flying upon her broomstick.

From there it's 64 pages of dazzling, erotic art. While there is too many to list, here are some of my most favorite pieces in the book:

Diego Greco pencils a lovely voodoo priestess featuring subtle shading effects. She sits posed with a voodoo doll with a pair of very large pins poking out of it.

Arantza has a gorgeous blonde, dressed in a lace teddy and with a Red Riding Hood type cloak. She's posed with her back to the viewer, looking over her left shoulder in a Betty Grable-like fashion, holding a black panther on a leash. Very provocative and sexy!

Amilon Santos provides a magnificently detailed backdrop to his quartet of witches. One rides atop her broom, and another holds a crystal ball proudly while the final pair hover over a steaming cauldron, all smiling enthusiastically as if they have a deep secret.

John Bosco has one of my most favorite pieces in the book. An awesome drawing of three witches flying atop their broomsticks while an ancient, Carpathian-like castle sets in the gloomy mountain background with dozens of bats silhouetted against the moon.

German Ponce contributes a powerful sorceress calling forth a massive demon while a nude sacrifice struggles hopelessly against her chains.

I really love the pieces by Pelaez and Arantza the most, though. Pelaez' women have a classical, almost art deco period look to them with their captivating eyes and flowing hair. They remind me of old 20's and 30's Halloween postcards of witches in traditional pointed hats and brooms. Arantza quite simply draws some of the most beautiful women I've ever seen. This was the first book in this series that I've had the pleasure to see and I highly recommend it for fans of erotic and pinup art.

Reviewed by Tim Janson

Book Description

J. Crewd is a wickedly funny satire on J. Crew, the twenty-something clothing catalogue for yuppies, preppies, and Winona Ryder-in-Reality Bites wannabes. Illustrated with 90210-ish models sporting leisure wear that would work equally well at a New Canaan barbecue, a night at the Viper Club, or a screening of Quentin Tarantino's latest film, this parody of today's fashions and fetishes is a hilarious social commentary on consumerism and contemporary taste.

Featuring items such as "So Chill Chinos," real babies from the J. Cloning line ("From the womb to you, we don't just make babies, we forge families."), and the "Pleine-Air Boxer," the humor cuts a wide swath as it skewers our out-of-control consumer society. But as the J. Crewd philosophy goes, an overeducated customer is our best shopper.

J. Crewd is a parody for all ages of sophisticated shoppers.

Customer Reviews:

I unexpectedly enjoyed it!.......2002-11-22

I expected this parody book to make me laugh, which it did, but I never expected it to make me think. Laughter and thinking, what's better than that. This book is so much more than a parody!

Very funny...and enviable!.......2001-05-05

This psuedo-catalog is a riot! As a fan of the real J.Crew brand, I thoroughly enjoyed Racz's poke at the pretention and absurdity of American trends. Well done! Coffee tables all over the globe will envy this one.

Justin Racz is a satirical genius!.......1999-02-19

Blow me from starboard to bow! This book had me all over the place. A book like this needs so much greater attention! Here in China, even my local friends enjoy reading the book to discuss nuances in American culture. How do I buy a wedgie pick?

Funniest book I've ever read........1999-02-02

Pure genius. I'm giving it to all my friends. I just can't stop laughing!

REALLY GOOD.......1999-01-09

VERY FUNNY. MAKES A TERRIRFIC GIFT FOR SOMEONE YOU DON'T KNOW VERY WELL

Book Description

Thought by many to be the greatest film ever made, "The Battleship Potemkin" directed by Sergei Eisenstein is a key film in the history of Russian and world cinema. Based on a mutiny in Odessa during the 1905 revolution, the film is noted as a pioneering milestone in the development of world cinema-especially Eisenstein's breathtaking editing.

The Battleship Potemkin: The Film Companion.(Book Review): An article from: The Modern Language Review

Average customer rating:

The Battleship Potemkin: The Film Companion.(Book Review): An article from: The Modern Language Review
David Gillespie
Manufacturer: Modern Humanities Research Association
ProductGroup: Book
Binding: Digital

Book Description

This digital document is an article from The Modern Language Review, published by Modern Humanities Research Association on January 1, 2003. The length of the article is 799 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The Battleship Potemkin: The Film Companion.(Book Review)
Author: David Gillespie
Publication: The Modern Language Review (Refereed)
Date: January 1, 2003
Publisher: Modern Humanities Research Association
Volume: 98 Issue: 1 Page: 260-261

Article Type: Book Review

Distributed by Thomson Gale

Book Description

This is the complete guide to the music on Billboard's charts in 2000, from Backstreet Boys to Baha Men, Britney to Madonna, Santana to Savage Garden, Jay-Z to SheDaisy. Thousands of the year's songs and CDs are chronicled with unmatched detail and accuracy, from the hottest hits to the most obscure, across all genres. It's the ideal annual supplement to ten Record Research books with comprehensive chart data (peak position, debut date, weeks charted, label and number, etc.) appearing for each charted recording, and once again includes the Pop Annual and Country Annual rankings. Y2K is further explored with rankings of each chart's top artists and top hits, the #1 hits for dozens of other Billboard charts, each week's top 5 movies and top 5 videocassettes in rentals and sales, a time capsule highlighting the year's notable events, and entertainment obituaries.

This Is Not A Game: A Guide to Alternate Reality Gaming (2nd Digital Edition)
Average customer rating:

ARGs: Internet's Psycho-Masada Goes Corporate

This Is Not A Game: A Guide to Alternate Reality Gaming (2nd Digital Edition)
Dave Szulborski
Manufacturer: Lulu.com
ProductGroup: Book
Binding: Paperback

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Beyond Reality: A Guide to Alternate Reality Gaming

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ASIN: 1411625951

Book Description

Imagine a world of mystery and excitement, adventure and fantasy, waiting for you to explore. A world that reacts to your every move, with characters and companies that talk to you, send you messages, and even give you items to help you in your quest. A world so immersive that you can no longer tell where the reality ends and the fiction begins. Welcome to the world of Alternate Reality Gaming. This Is Not A Game: A Guide to Alternate Reality Gaming by Dave Szulborski is the perfect introduction to the unique and exciting world of Alternate Reality Games. Written by the creator of five successful and critically acclaimed ARGs, This Is Not A Game features detailed sections on the theory and history of Alternate Reality Gaming, as well as a "How To Guide" for aspiring game creators. The book also includes Dave's personal reflections on creating some of the most popular ARGs ever developed, and essays on gaming and cooperative writing by award winning authors Ben Mack and Joseph Matheny.

Customer Reviews:

ARGs: Internet's Psycho-Masada Goes Corporate.......2005-06-23

I found this in Howard's notes on TINAG
North Bennington, VT

The Jews at Masada staved off the Romans for nine months. The Puppet Masters of immersive gaming staved off corporateland for over 12 years. A new book is being published that pulls back the curtain of the circus otherwise known as Alternate Reality Games (ARGs). Alternate Reality Games were the last vestibule of sponsor-free space on the web.

This Is Not A Game by Dave Szulborski is being heralded as the first book documenting the work of the great, original online gamers. That much is true. What this book lightly touches on is that when Microsoft commissioned Spoungey to create "I Like Bees" as a teaser campaign for Halo 2, the art-for-art-sake space has just become a whore, working for money like the vast majority of other projects that engage minds.

ARGs constructed a new space. They built something from nothing.
ARGs used micro-ads in mass media to attract players to a media-free zone where answers to puzzles became the currency of news and stories took bizarre twists. Populated by Internet mavens, this target audience was far too tempting for mass marketers. Now, instead of frolicking in the depth of geek perversion with fellow techno perverts, ARG participants are being played by The Man.

I drink to my memory of yesteryear, when an ad was an ad and I knew when I was being played.

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
Average customer rating:

Very disappointed

Resonating and Relevant

Old & Obvious News

Frog dissection in marketing

"A New Model"

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate
Bernd H. Schmitt
Manufacturer: Free Press
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books
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ASIN: 0684854236

Amazon.com

Experiential marketing, a decidedly turn-of-the-millennium form of corporate persuasion that strives to elicit a powerful sensory or cognitive consumer response, is rapidly superseding the stodgy features-and-benefits approach generally in vogue since the gray-flannel '50s. In fact, says Bernd H. Schmitt, a professor of marketing and director of the Center on Global Brand Management at Columbia Business School, leading enterprises ranging from Gillette and Martha Stewart to Amtrak and Oprah Winfrey are already using such emotionally loaded techniques successfully to develop new products, communicate with customers, create business partnerships, build innovative cyberspace and brick-and-mortar sales outlets, and boost profits. Experiential Marketing presents Schmitt's insightful and thought-provoking examination of this growing trend, along with a series of suggestions (for example, how to create an "us vs. them" atmosphere) for implementing similar efforts. By dissecting a series of relevant campaigns undertaken at the leading-edge firms mentioned above, along with those at other major players such as Harley-Davidson, Volkswagen, Celestial Seasonings, and Taster's Choice, Schmitt demonstrates its effectiveness while deftly pointing out salient techniques that readers might adopt. --Howard Rothman

Book Description

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.

Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns.

In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides:

SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent;

FEEL cases on Hallmark, Campbell's Soup, and Häagen Dazs Cafés in Asia, Europe, and the United States;

THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens;

ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living;

RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra.

Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations.

This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.

Customer Reviews:

Very disappointed.......2004-02-26

With a title like Experiential Marketing, I thought the book would practice what it preached. Instead it took an exciting subject and made elementary points dull and uninspiring.

Resonating and Relevant.......2002-08-15

Experiential Marketing strives to make its case that it's important to relate to customers on an emotional basis. Given how much the decision-making process is linked to emotions and not just sheer logic, Schmitt makes a powerful argument that customers need to feel an emotional connection to the company they purchase from. Schmitt does an excellent job of writing a fascinating piece that is sure to help take marketing into the next step. It's as good as Guerilla PR: Wired, which explores how to use that same emotional connection via the Internet and other technological methods.

Old & Obvious News.......2002-05-10

From the perspective of someone who works intimately with major consumer brands, this book was a huge disappointment. There is absolutely nothing new here, as should be evident when most of the approaches held up as paragons of experiential marketing are 5-15 years old. Schmitt acts as though moving past "features and benefits" advertising is a new and controversial idea, when in fact marketing to people's emotions and aspirations has been accepted practice for at least 15 years. Is academia (Schmitt being a professor, not a practicioner) that far behind what has actually been going on in marketing departments and advertising agencies for so long?

Not to mention that every possible brand tactic under the sun can fall under the wide umbrella of "experiential marketing" -- and Schmitt attempts to make examples from virtually any good marketing idea of the last decade in a cluttered and undisciplined format.

I guess I wouldn't be so peeved if I were brand new to the world of mass marketing, and maybe this book wouldn't be such old news. But even for the neophyte, it's nothing more than a collection of neat marketing ideas with little of a distinct theme to hold them together.

If you want to read about accepted marketing tactics of top brands, it's an OK read, but those examples are all around us anyway. If you want to learn how these ideas originated or how you can think about your brand in a new way, it's of no help.

Frog dissection in marketing.......2002-04-05

My associate bought this book, read it and gave it to me to review (at the site of my school of ad-vertising and marketing I run a book review section). He was amazed and disappointed. And so was I.

THE NAME - What does the name "EXPERIMENTAL Marketing" suggest to an average practi-tioner of the trade? I've tested it on a dozen of businessmen and students of marketing and they were all unanimous - the name suggests staging experiments in marketing. (This accounted by the way for the decision of my associate to buy the book.) As a matter of interest, the name has been translated into Russian as "empirical" marketing, perhaps because the Russian editors found out that the book has nothing to do with experimentation. By the way, there is another book "Experimental marketing", by E. J. Davis. What's it about?

SUBHEADING (How to Get Customers to SENSE, FEEL, THINK, ACT and RELATE to Your Company and Brands) - Behold, vendors of nuts, bolts, bricks, furniture, hardware, apparel, station-ery, and of millions of other mundane, commoditized products. If your customers can neither sense, nor feel, nor think, nor act, nor "relate," this is a book for you. A minor point of grammar - what's it to "sense to your company," "to feel to your company," etc.?

TRADITIONAL MARKETING - The author arrogantly dismisses the so-called traditional mar-keting: "The history of all hitherto existing marketing is the history of functional features and bene-fits. Advertiser and audience, seller and buyer, strategist and client - in a word, marketer and cus-tomer--stood in constant opposition to one another, a fight that each time ended without any deliv-ery of true value." Really?

According to Prof. Schmitt, traditional marketers, those nitwits, view consumers as rationally think-ing robots. For instance, a buyer of lipstick is allegedly concerned solely with its chemical formula. (We'll have to excuse the marketing ignorance of psychologist Schmitt - he hasn't heard of Revlon's famous motto "In the factory we make cosmetics; in the drugstore we sell hope." )

Schmitt: "Let the traditional marketers tremble at the experiential marketing revolution." If we want to continue in one piece, we should scrap the old-fashioned ideas of meeting a client's needs, how-ever sophisticated and subconscious (see Maslow pyramid), customer satisfaction, "outside-in think-ing" (Trout), partnersell, WIN-WIN, platinum rule, and a host of other time-tested "US-made" marketing wisdoms? We must concentrate on how to entertain a harassed housewife in a supermar-ket - previously she was mostly locating on the shelves her habitual products and mechanically put-ting them into her cart. Now we must expose her to a wide spectrum of "consumer experiences."

RESOLUTIONIST - "We are in the middle of a revolution. A revolution that will render the prin-ciples and models of traditional marketing obsolete. A revolution that will change the face of mar-keting forever. A revolution that will replace traditional feature-and-benefit marketing with experien-tial marketing." A new Marx prophesies: "A spectre is haunting the marketplace - the spectre of ex-periential marketing."

FROG DISSECTION - "Experiences may be dissected into different types, each with their own inherent structures and processes." And so are marketings: the SENSE marketing is not to be con-fused with, say, THINK marketing. I admire that military style thinking - if your drill sergeant (say, Prof. Schmitt) tells you that yours is SENSE marketing, stick to it. And don't THINK or, God for-bid, RELATE - VERBOTEN!!!

In the conformable world of Prof. Schmitt's "strategic experiential modules (SEMs)" everything is clear and convenient, everything has its slot, everything takes care of itself. And... "The customers have nothing to lose but their boredom. They have a world of experiences to win."

Needless to say, that prodigy of revolutionary thinking is being received with much acclaim. However amidst much official appraise one finds on Prof. Schmitt's site his condescending reference to those who are too stupid to be converted: "The old school of marketing makes its retort against Experiential Marketing, Schmitt, and everything he stands for...

I am sorry to say, I found myself rather subscribing to the opinion of those "stone-age marketers" and wondering at the origins of the acclaims.

"A New Model".......2000-02-03

In Marketing Aesthetics, Schmitt & Simonson argue that "most of marketing is limited because of its focus on features and benefits." They then presented what they characterized as "a framework" for managing those experiences. In Experiential Marketing, Schmitt provides a much more detailed exposition of the limitations of traditional features-and-benefits marketing. Moreover, he moves beyond the sensory "framework" into several new dimensions, introducing what he calls "a new model" which will enable marketers to manage "all types of experiences, integrating them into holistic experiences" while "addressing key structural, strategic, and organizational challenges." The key word is "holistic"; the key process is Issues

Epilogue

In his Preface, Schmitt introduces his reader to someone he identifies as "Laura Brown." At the end of each of the 11 chapters, Laura Brown reacts to the material presented. Often, she responds with questions which the reader may be tempted to ask. For products but what if a company is an industrial firm? What if it is a consulting firm or a medical practice? How does experiential marketing come into play for these kinds of companies?" Or at the end of Chapter via a brand? What kind of communities are the 'brand communities'? What about communities of real people?"

Obviously Schmitt is a clever fellow. He includes Laura Brown (who turns out to be a real person) to respond to his material with questions such as these so that, in effect, he can say "I am so glad that you asked me about that!" Of course, he then answers the questions. This interaction is playful, adding humor; it is also a brilliant device by which to expand and enrich the flow of Schmitt's ideas.

They are very important ideas indeed. Simultaneously, Schmitt establishes a rock-solid conceptual infrastructure while examining a number of different companies (eg Nokia, Procter & Gamble, Apple Computer, Volkswagen, Siemens, Martha Stewart Living, and SONY) which demonstrate the fundamental principles of Experiential Marketing. One of the book's most valuable contributions is provided in Part Two as Schmitt focuses on what he calls Strategic Experiential Modules (SEMs), each of which has its own distinct structures and principles which must be understood by each manager. SEMs include sensory experiences (SENSE), affective experiences (FEEL), creative cognitive experiences (THINK), physical experiences and entire lifestyles (ACT), and social-identity experiences (RELATE). Schmitt examines each, explains how to achieve the effective integration of all four.

In the Epilogue, he reveals Laura Brown's identity (no surprise there), suggesting that the experience-oriented organization is a "Dionysian organization and focuses on creativity and innovation...it takes a broad, helicopter view focusing on long-term trends, pays attention to its physical environment, and views its employees as human capital." Indeed, he hastens to add, "the experience-oriented organization is keenly interested in promoting its employees' experiential growth." Schmitt thus offers an alternative to the traditional organization which is oriented toward order, structure, analysis, and short term.

If you read Experiential Marketing and then share my high regard for it, I urge you to read also (if you have not already done so) The Experience Economy and The Entertainment Economy.

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