The Learned Collector: Mythological Statuettes and Classical Taste in Late Antique Gaul

Modes and Manners: From the Middle Ages to the End of 18th (4 Vol in 2)
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Modes and Manners: From the Middle Ages to the End of 18th (4 Vol in 2)
Max Van Boehn
Manufacturer: Ayer Co Pub
ProductGroup: Book
Binding: Hardcover

General | Fashion | Arts & Photography | Subjects | Books
ASIN: 0405082800

Who Invented Rain? (Family Circus)
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Who Invented Rain? (Family Circus)
Bil Keane
Manufacturer: Fawcett
ProductGroup: Book
Binding: Mass Market Paperback

General | Comic Strips | Comics & Graphic Novels | Subjects | Books
General | Comics & Graphic Novels | Subjects | Books
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Release Date: 1986-04-12

Who Invented Rain?
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Who Invented Rain?

Manufacturer: Gold Medal
ProductGroup: Book
Binding: Mass Market Paperback
ASIN: B000CZ3L86

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Who Invented Rain
Bill Keane
Manufacturer: Fawcett Books
ProductGroup: Book
Binding: Mass Market Paperback
ASIN: B000OSMB32

Customer Reviews:

She's singing my lyrics.......2000-11-05

Each page of this book speaks my own feelings about a stage in life from going to college, falling in love, hating one's husband for going on a great business trip and leaving you home with the kids, etc. I laugh hard, and also feel validated. The writing is not a conventional poetic style, but Viorst uses words with skill and there are parallels, sounds and rhythms that add a poetic dimension to the well-spoken ideas. I'm 53 and my 27 year old daughter loves this book as much as I do. Now I'll go write to the publisher and try to get some copies for my best friends. (I got to read it at the library.)

When Did I Stop Being 20 And Other Injustices - Selected Poems From Single To Mid-life

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When Did I Stop Being 20 And Other Injustices - Selected Poems From Single To Mid-life
Judith Viorst
Manufacturer: Simon & Schuster
ProductGroup: Book
Binding: Hardcover
ASIN: B000RIR7ME

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When Did I Stop Being 20 and Other Injustices, Selected Poems From Single to Mid-Life

Manufacturer: NY: Simon & Schuster, 1987
ProductGroup: Book
Binding: Hardcover
ASIN: B000H3ZSFW

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WHEN DID I STOP BEING 20 AND OTHER INJUSTICES

Manufacturer: Simon & Schuster
ProductGroup: Book
Binding: Hardcover
ASIN: B000HF3YJC

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When Did I Stop Being 20 and Other Injustices
Judith VIORST
Manufacturer: Simon and Schuster
ProductGroup: Book
Binding: Hardcover
ASIN: B000OPGUTQ

When Did I Stop Being 20 and Other Inventions

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When Did I Stop Being 20 and Other Inventions
Judith VIORST
Manufacturer: Simon & Schuster 1987
ProductGroup: Book
Binding: Hardcover
ASIN: B000LGWMFE

Product Description

In the 1950s, science was rapidly advancing, and so were scientific opportunities for women. Modern science fiction films reflected these simultaneous social developments. This book proposes that the social ideology of the 1950s, which was partly concerned with gender issues, saturated the B science fiction films of that era and inspired a new appreciation for the role of women in scientific advancements and other social achievements. Drawing on feminist literary and cultural theory, the author argues that the emergence of the modern American science fiction film in 1950 and the situation of postWorld War II female scientists together created a film genre. That genre was explicitly amenable to exploring the tension between a woman's place in her home and her place in the work force, particularly in scientific fields. Early chapters provide a general introduction to the science fiction genre and specifically describe 1950s B science fiction films as they resonate with concerns proper to feminist theory. Subsequent chapters offer detailed, historically situated readings of 10 B science fiction films from the 1950s that feature women in science. The cinematic representations of female scientists are compared and contrasted with real female professionals of the time, illuminating the changing gender dynamics reflected in popular film in the 1950s. Films analyzed include Rocketship X-M, It Came from Beneath the Sea, Them!, Tarantula, The Deadly Mantis, Beginning of the End, Kronos, Cat-Women of the Moon, World Without End, and Queen of Outer Space.

Customer Reviews:

A great read.......2007-09-09

For those readers who like a little analysis of their movies, as wrll as the usual review, this is it. This focuses on what the title says, Women Scientists In Fifties Science Fiction Films. And the way she defines them, there are a lot (including those who just work for a scientist in some capacity). The book is well-written, and the analysis of these films is not so academic that it would turn off the casual fan. I thought it could use more photographs, but I'm a huge 50's sci-fi fan and will always want more photos.

Enlightening, Engrossing and Fascinating.......2006-01-19

Don't miss out on this superb, beautifully written essay on female scientists in the hip decade of the 1950s. Marvelous insight into a decade that saw much more than the screaming, fainting heroine that seemed representative of the era. There's so much more to the strong female type in the popular films, with even some surprising entries ("Queen of Outer Space"?) that bear fine scrutiny and research by the meticulous author. Buy it...Now!

Complete Guide to the Music of Jimi Hendrix (Complete Guide to the Music of...)
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Complete Guide to the Music of Jimi Hendrix (Complete Guide to the Music of...)
Peter Doggertt
Manufacturer: Omnibus Press
ProductGroup: Book
Binding: Paperback
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Hendrix: Setting the Record Straight

Jimi Hendrix: Voodoo Child: The Stories Behind Every Song

ASIN: 1844494241
Release Date: 2004-12-01

Book Description

Classic guides to the music of the world's best-known acts. Written by experts, each book examines every song in a given artist's recorded repertoire, making it an invaluable guide for collectors and fans alike.

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Worth reading, but are the authors ideas proven?

The No Trump Zone--not for the faint of heart

Detailed discussion of everything to do with NT structure

The No Trump Zone
Danny Kleinman
Manufacturer: Master Point Press
ProductGroup: Book
Binding: Paperback

Bridge | Card Games | Puzzles & Games | Entertainment | Subjects | Books
General | Puzzles & Games | Entertainment | Subjects | Books
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ASIN: 1894154703

Customer Reviews:

Worth reading, but are the authors ideas proven?.......2006-12-24

Lots of interesting material.
The non-controvercial stuff is worth the price of the book.
What about the controvercial stuff?
How strong a player is the Author? If his theories are correct, why are they not widely used, or at least discussed?

I'm not saying the author is wrong, just that I won't rush out to be the first to try out all of his complex ideas. Its seems like a large investment in time and effort for a slight improvement.

Buy the book, read it with an open mind, think it over, and decide for yourself if these ideas are worth trying.

I'd love to see a 600 page book by Eric Rodwell and Jeff Meckstroth on their take on the weak No Trump, and its stregths an weaknesses, and how to use it effectively, how to combat it, and how it affects the rest of your system.

The No Trump Zone--not for the faint of heart.......2005-12-16

As its title suggests, this is a book all about no trump bidding at contract bridge. So far as I can ascertain, it is the first such comprehensive attempt since Charles Solomon's classic No Trump Bidding, published in 1947, now obsolete, and long out of print. The author is a west-coast American expert, so the book is largely oriented to sequences stemming from the strong (15-17 point) 1NT opening, and for that reason is likely mainly to interest the N. American audience, as the European weak (12-14 point) NT openings demand a somewhat different logic in both offense and defense.

Much of the material in this book is sound, basic (yet not always so widely known) information of value to anyone playing club duplicate bridge or serious rubber bridge. At the same time, there are also quite a few surprises to be found within its 217 pages, as the author challenges many received doctrines about NT bidding, beginning with hand evaluation. Chap. 1 reminds us that the 4321 point count gives only a very rough guide to the suitability of a balanced hand for a 1NT opening. We must upgrade a hand with good spots--10s, 9s and even 8s--and downgrade a hand with poor spots and doubleton honours. A persuasive case is made for 15-18 being a better range than the currently fashionable 15-17, as many 18pt hands are actually too weak to open one of a suit and safely rebid 2NT.

Transfer bidding, with its rationale of making the strong hand declarer, is well described. Likewise, when and when not to bid Stayman holding a flat 4-3-3-3 hand with a four card major. It may come as a shock to inveterate transfer bidders to learn that not all strong NT hands should declare the NT or major game contracts. When there are mostly Aces and Spaces in the strong hand it is clearly better for responder--who will have the tenances--to be declarer and have the lead come up to those tenances. Strangely, and yet characteristically, the author does not carry his point to its logical conclusion--namely, to offer a method for the strong NT hand to decline a transfer and pass the bidding back to partner to make a natural bid, and so allow the weaker hand to play the final contract. What Kleinman is saying is that Jacoby transfers are a wonderful invention, but they are not to be accepted indiscriminately.

There is an important chapter on how and when to compete when opponents have opened in NT. The author, who has a mathematics background, gives an excellent description of the "bidding space" occupied by various calls, and shows why a 1NT call is so pre-emptive; and conversely why it is important to be able to interfere with your opponents NT sequnces, whenever it is reasonably safe to do so. Kleinman discusses a half dozen popular different defenses to 1NT openings, including a couple of his own devising, pointing out the flaws and defects in all of them, and offering some fixes. The reader is led to conclude that despite the many defenses around, there really is still no one definitive solution. Actually, I believe that the author has given us the two key hints to a final solution for the definitive NT defense: (1) Different defenses are needed in the two seats--direct and balancing. (This is a crucial point that could have been given considerably more explication.) (2) Since the probablity of a single suited overcall is almost three times as frequent as any of the possible six two-suited overcalls, a defense can be constructed in which all four single suited overcalls are shown as well as five of the six two suiters, thereby avoiding the first round ambiguity that is present in existing defenses that purport to handle (eventually) all 10 of these possible hands. The trade off is simply the loss of one of the six possible two suiters which, because of the probabilities involved, means a loss of less than 5% of the suitable hands. This negligible loss is more than compensated for by the considerable gain in precision and saving of bidding space.

In a way, leaving open the solutions to many of the problems that inevitable arise in trying to construct perfect and complete sequences in NT bidding is one of the books strengths. The reader is time and again given valuable principles by the author, and then invited to carry on to create his or her own solutions. I like this because it encourages independent thinking and personal creativity.

At the same time, it does require work. In fact, as the subtitle to Chap. 3, (which occupies fully 1/3 of the entire book) suggests, this book is not for the faint of heart. This long chapter is mostly about compressed transfers, cascading relays, puppets, marionettes, and retransfers--extremely complex, and invariably highly artificial and memory taxing branching sequences. I expect this material will only be of interest to a few specialised expert partnerships willing to invest the time and energy to learn and remember such sequences. Chap. 3's complexity, and the memory burden required to master even a portion of it, should not, however, deter the general reader from mining the many gems to be obtained elsewhere in this challenging and ultimately rewarding book.

Just because there is so much good information on so many aspects of NT bidding scattered in different places in the volume, The No Trump Zone is a reference book. As such the conspicuous absence of an alphabetised index is puzzling. As I worked through the book I created my own index so I could go back to the various topics as they recurred throughout. In a way, the author leaving the reader to do this job is emblematic of the book as a whole, so perhaps the lack of an index is actually a blessing in disguise. It's merely part of the work you will have to do to really make this material your own.

To whet your appetite for some of the useful things you are going to find in the book, here's a short list:

1) Why systems should be off after a NT overcall.
2) Drawbacks of Puppet Stayman.
3) When and when not to superaccept a transfer.
4) Is the information in a bid in the bid you are about to make more valuable to your side or to the opponents!
5) When and when not to balance against opponent's 1NT.
6) Serious defects arising when using Stayman to invite 2NT when you lack a 4-card major.
7) Extreme danger when bidding a "sandwich" NT with even the upper end of your normal 15-17 range.
8) Bridging the gap between your 1NT and 2NT openings with a Mexican 2-Diamond bid.
9) Smolen swaps revisited.

As the dust jacket says, get this book if you are prepared to think. There will be no pat formulas, rules or laws on offer. But you will come away with a deeper appreciation for the complexity of the simple 1NT and 2NT bids and their follow-ons, and with the conceptual tools both to better your own NT bidding and to improve your judgment at the table

15Dec05

Detailed discussion of everything to do with NT structure.......2005-10-22

The first chapter alone is worth the price of the book. It covers the consequence of a particular NT zone. People say 10-12 is obstructive to the opponents, which is true. What are the hidden costs you you? How does it affect your other opening bids? How does it integrate into your system in terms of a later bid of 1NT or 2NT? The author analyzes a variety of NT ranges and discusss their strengths and weaknesses in depth.
This is invaluable for system designers as the author surely covers issues you had not thought about.

What is the consequence of opening a particular hand NT or not? Why are some hands better played in NT and some in suit contracts? The author presents you with a number of hands and asks you to dynamically evaluate them.

The later sections are on various NT "engines" (meaning response structures such as transfers and relays). These conventions are complex and need both partners in agreement. I'm not convinced the extra complexity is worth the slight improvement.

This is a valuable book for serious and advanced players. There is a lot of food for thought here, even if you don't agree with the author. Because the majority of the book is on the authors own conventions which you are unlikely to use, I don't recommend this book for anyone who isn't an advanced intermediate level or above.

Book Description

In Customer Experience Management, renowned consultant and marketing thinker Bernd Schmitt follows up on his groundbreaking book Experiential Marketing by introducing a new and visionary approach to marketing called customer experience management (CEM). In this book, Schmitt demonstrates how to put his CEM framework to work in any organization to spur growth, increase revenues, and transform the image of your company and its brands. From retail buying to telephone orders, from marketing communications to online shopping, every customer touch-point offers companies an opportunity to maximize the customer experience and establish a bond that will never be broken.

Customer Experience Management introduces the five-step CEM process, a comprehensive tool for connecting with customers at every touch-point. This revolutionary marketing guide provides cases of successful CEM implementations in a wide variety of consumer and B2B industries, including pharmaceuticals, electronics, beauty and cosmetics, telecommunications, beverages, financial services, and even the nonprofit sector.

A must-read for senior executives, marketing managers, and anyone who wants to drive growth, increase income, and spur organizational change, Customer Experience Management demonstrates the power of collecting truly relevant customer information, developing and implementing winning strategies, and measuring their results.

Customer Reviews:

Not what I expected.......2007-02-07

I was hoping for a useful framework. What I got was more about the author's consulting experiences and an academic approach to the framework vs. something practical.

Was great but not extraordinary!!!.......2006-05-19

I think it`s an eye-opener for many people like me that are starting in the marketing area. But I think in some parts there were too many concepts that I lost so many of the ideas of the book.
I recommend it but I'm looking for another approach of CEM so I can apply it more proffesionally.

What a disappointing jumble of jargon!.......2005-12-17

For those individuals who have not been previously exposed to the concept of Customer Experience Management as an alternative to Customer Relations Management, this book might be an amazing eye opener. But that would be strictly because of the exposure to a new idea, as it's certainly not the convulted style of writing which can result in even the most intelligent people scratching their heads.

I purchased this book in order to get very down to earth methods to begin applying the concept to the company I work for. What I found, instead, was a list a mile long of jargon that all began to run together and sound the same. "Experiential platform", "brand experience", "experiental value promise", experiential positioning"... soon enough my mind was preoccupied with trying to remember which was which, rather than being able to absorb the essence of what the author was trying to say. And the crazy thing is that each of those phrases I just mentioned are supposedly the very concrete, measureable phases behind his take on the CEM approach! Getting tangled in the minutia of catch phrases did nothing to help me move forward into CEM.

I've come away from the book disappointed I didn't learn anything of real value, but even more disappointed that I spent the money on the book. Don't bother!

Obvious concepts with no added depth.......2005-08-05

I had a hard time putting the book down. I kept reading hoping the book would reveal some item beyond the obvious. Schmitt spends 200 pages explaining that customer experience should be at the forefront when launching a new product or designing a marketing campaign. I dare say Schmitt would be hard pressed to find a CEO that doesn't taut the value of good customer experience or the importance of retaining customers.

Where Schmitt falls drastically short is tying customer experience activities to financial decisions companies make every day. This is perhaps the largest challenge those of us in customer retention or customer marketing face every day. It is great to ascertain that companies should improve customer support to provide a better customer experience to retain more customers. However, how does a manager position a $200,000 call center upgrade vs. a $200,000 product enhancement? According to Schmitt both are valuable in the Customer Experience framework. With limited lip service to "regression modeling" and "customer surveys" there is no valuable guidance to help a customer experience focused manager position their projects against other expenditures within a company.

Schmitt could take a few pages out of Jim Collins' work to better tie customer experience initiatives to corporate financial success.

Packed With Knowledge!.......2004-06-07

The revolutionary approach that Bernd H. Schmitt is advocating here wouldn't sound so radical to anyone who has ever been in therapy: be aware, see things from other people's point of view, address their concerns. If you've been in $150 an hour territory, this isn't radical, but in the suites of marketing, the author contends, it is brand new. The book is an interesting follow up to the author's earlier seminal work on the broader theory of customer experience. Entitled Experiential Marketing, that work made the case for a customer-experience focus. This book is more of a practical how-to, professorially organized into a neat near-outline format. Here, Schmitt makes the case for dissecting, designing and then improving, the customer's experience with your product. We recommend this book of marketing therapy to anyone selling a product or service - and it is lots less expensive than putting your consumers on the couch.

Customer experience management (CEM): A Revolutionary Approach to Connecting with your customers.(Book Review) (book review): An article from: CMA Management

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Customer experience management (CEM): A Revolutionary Approach to Connecting with your customers.(Book Review) (book review): An article from: CMA Management
Robert Colman , and John Kiska
Manufacturer: Society of Management Accountants of Canada
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Management | Management & Leadership | Business & Investing | Subjects | Books

Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers

ASIN: B0008DLJUY
Release Date: 2005-06-01

Book Description

This digital document is an article from CMA Management, published by Society of Management Accountants of Canada on May 1, 2003. The length of the article is 947 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Customer experience management (CEM): A Revolutionary Approach to Connecting with your customers.(Book Review) (book review)
Author: Robert Colman
Publication: CMA Management (Magazine/Journal)
Date: May 1, 2003
Publisher: Society of Management Accountants of Canada
Volume: 77 Issue: 3 Page: 6(1)

Article Type: Book Review

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