Classic Spot Illustrations from the Twenties and Thirties: by James Montgomery Flagg, Gluyas Williams, John Held, Jr., et al (Pictorial Archive Series)
Average customer rating: 5 out of 5 stars
  • a plea from the editor
Classic Spot Illustrations from the Twenties and Thirties: by James Montgomery Flagg, Gluyas Williams, John Held, Jr., et al (Pictorial Archive Series)

Manufacturer: Dover Publications
ProductGroup: Book
Binding: Paperback

Clip ArtClip Art | Graphic Design | Design & Decorative Arts | Arts & Photography | Subjects | Books
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ASIN: 0486410633

Book Description

Over 700 appealing, royalty-free graphics by Charles Dana Gibson, Dr. Seuss, Rube Goldberg, Milt Gross, Oliver Herford, and over 90 other leading illustrators of the period include appealing vignettes of flappers in cloche hats, young men alongside sleek sports cars, an anguished entrepreneur reading a stock market ticker tape, and more.

Customer Reviews:

5 out of 5 stars a plea from the editor.......2001-02-23

I, Herb Galewitz, edited this book for Dover Publications. Why do you have it listed as edited by Anna Samuel. Who she? My name is on the book cover.
American World War I Posters: 24 Cards
Average customer rating: Not rated
    American World War I Posters: 24 Cards
    James Montgomery Flagg
    Manufacturer: Dover Publications
    ProductGroup: Book
    Binding: Paperback

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    Similar Items:
    1. World War II Posters: 24 Cards (Card Books) World War II Posters: 24 Cards (Card Books)
    2. Posters of World Wars I and II CD-ROM and Book (Dover Full-Color Electronic Design) Posters of World Wars I and II CD-ROM and Book (Dover Full-Color Electronic Design)
    3. World War I Posters (Schiffer Book for Collectors with Price Guide) World War I Posters (Schiffer Book for Collectors with Price Guide)

    ASIN: 0486430626

    Book Description

    World War I posters used to promote the American war effort are today highly prized collectibles. This card collection reproduces 24 of those works, among them James Montgomery Flagg's classic depiction of Uncle Sam proclaiming "I Want YOU for U.S. Army." Dover Original.
    James Montgomery Flagg:  Uncle Sam and Beyond (Vignettes)
    Average customer rating: 3.5 out of 5 stars
    • Good But Small
    • The FLAGG Waves On!
    James Montgomery Flagg: Uncle Sam and Beyond (Vignettes)
    Nicholas Steward
    Manufacturer: Collectors Pr
    ProductGroup: Book
    Binding: Hardcover

    GeneralGeneral | Instructional & How-To | Arts & Photography | Subjects | Books
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    ASIN: 1888054077

    Book Description

    Besides his trademark I Want You poster, Flagg gained fame as America's premier poster artist. His use of men and women in allegorical settings helped remind the homeland to support our troops during both World Wars.

    Customer Reviews:

    3 out of 5 stars Good But Small.......2005-09-10

    Before ordering this book, notice the listed dimensions. This book is small. Apparently, that is what the series title "Vignettes" is supposed to communicate. I didn't put that together until I received this book in the mail. It was quite a surprise.

    Still, this is a good book, and there aren't many books about Flagg and his artwork out there. The illustrations would have benefitted from being bigger, but they do work. I recommend this book--just be aware that it'll be one of the smallest art books in your collection.

    4 out of 5 stars The FLAGG Waves On!.......2000-06-19

    Short, concise, to-the-point information with wonderfully reproduced portaits of Flagg's work. Flagg had his thumb on the nation's pulse and stayed a few steps ahead of its desires and passions. His work has inspired countless partriots and Americans alike. It did then, does still today, and this book ensures it will tomorrow.
    All In The Same Boat
    Average customer rating: Not rated
      All In The Same Boat
      James Montgomery, Illustrated by Jame sMontgomery Flagg Flagg
      Manufacturer: New York: Life Publishing, 1908
      ProductGroup: Book
      Binding: Hardcover
      ASIN: B000EWEMV2
      American illustrator known especially for his World War I recruiting p
      Average customer rating: Not rated
        American illustrator known especially for his World War I recruiting p
        James Montgomery FLAGG
        Manufacturer: see notes for publisher info
        ProductGroup: Book
        Binding: Hardcover
        ASIN: B000MXE7M2
        BILL TRUETELL: A Story of Theatrical Life.
        Average customer rating: Not rated
          BILL TRUETELL: A Story of Theatrical Life.
          James Montgomery] Brennan, George H. [Flagg
          Manufacturer: A.C. McClurg & Co.,
          ProductGroup: Book
          Binding: Hardcover
          ASIN: B000MZ7FYC
          Boulevards all the Way-Maybe: Being an Artist's Truthful Impression of the U.S.A. from New York to California and Return, by Motor
          Average customer rating: Not rated
            Boulevards all the Way-Maybe: Being an Artist's Truthful Impression of the U.S.A. from New York to California and Return, by Motor
            James Montgomery Flagg
            Manufacturer: George H. Doran Company
            ProductGroup: Book
            Binding: Unknown Binding
            ASIN: B0000D6DN5
            Celebrities: A half-century of caricature and portraiture,
            Average customer rating: Not rated
              Celebrities: A half-century of caricature and portraiture,
              James Montgomery Flagg
              Manufacturer: Century House
              ProductGroup: Book
              Binding: Unknown Binding

              GeneralGeneral | Drawing | Arts & Photography | Subjects | Books
              ASIN: B0007E75J8
              ENGRAVING:'The American Suffragettes' ...engraving from Harper's Weekly, August 10, 1907
              Average customer rating: Not rated
                ENGRAVING:'The American Suffragettes' ...engraving from Harper's Weekly, August 10, 1907
                James Montgomery) Harper's Weekly Flagg
                Manufacturer: Harper's Weekly
                ProductGroup: Book
                Binding: Unbound
                ASIN: B000OSNW2Q
                ENGRAVING:'Woman' ...engraving from Harper's Weekly, December 5, 1908
                Average customer rating: Not rated
                  ENGRAVING:'Woman' ...engraving from Harper's Weekly, December 5, 1908
                  James Montgomery) Harper's Weekly Flagg
                  Manufacturer: Harper's Weekly
                  ProductGroup: Book
                  Binding: Unbound
                  ASIN: B000OSM7J0

                  Stanley Kubrick: Drama & Shadows
                  Average customer rating: 4.5 out of 5 stars
                  • Phenomenal compilation of regrettably forgotten works...
                  • Sheds some light on Kubrick but does not stand alone as photography
                  • Great photographs
                  Stanley Kubrick: Drama & Shadows
                  Rainer Crone
                  Manufacturer: Phaidon Press
                  ProductGroup: Book
                  Binding: Hardcover

                  Collections, Catalogues & ExhibitionsCollections, Catalogues & Exhibitions | Photography | Arts & Photography | Subjects | Books
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                  5. Depth of Field: Stanley Kubrick, Film, and the Uses of History (Wisconsin Film Studies) Depth of Field: Stanley Kubrick, Film, and the Uses of History (Wisconsin Film Studies)

                  ASIN: 0714844381

                  Book Description

                  Born in New York City in 1928, Stanley Kubrick began taking photographs when in high school. At sixteen, he sent a photograph he took of a newsstand after President Roosevelt's death to Look Magazine. The publication of the photograph marked the beginning of Kubrick's work for the magazine, which lasted until 1950, when Kubrick made his first 16mm documentary film. During those five years Kubrick completed dozens of photographic reportage assignments in New York City as well as abroad. The resulting thousands of negatives have remained in the archives of Look Magazine ever since. Kubrick's photographs vary in subject, but people are the central focus of attention, as is his commitment to narration. Whether capturing the meditative state of passengers in a series of portraits made in the New York subway, following famous boxer Rocky Graziano on the ring and in intimate moments, portraying the coming of age of socialite Betsy Von F++rstenberg, or narrating the tale of a shoe-shine boy in the streets of New York City, Kubrick draws psychological portraits that combine drama, irony, and often mystery, anticipating his trademark cinematic style.If Kubrick's photographs are fascinating accounts of life in the late 1940s, they are also a major contribution to American photography of that era. At nineteen, Kubrick already had an immense talent in constructing complex compositions in which camera positioning and lighting played a crucial role. The book is introduced by an essay by Rainer Crone, who also edited the selection of photographs for this book. Crone is an expert on Kubrick's photographic work, and has already published a catalogue on this subject (see Related Titles below). An art historian, he gives context and examines Kubrick's photographs in relation to not only his later films but also the history of twentieth-century art and photography. Crone also wrote short introductions to most stories in the book.An invaluable contribution to the history of photography, this book explores how one of the most influential and successful film directors of our time used photography to master visual techniques and cultivate his signature style.

                  Customer Reviews:

                  5 out of 5 stars Phenomenal compilation of regrettably forgotten works..........2006-04-05

                  These are masterpieces of insightful timing & guerrila portraiture. Avedon said photography was mostly lies - photographs only captured an instant in time & usually the wrong instant. Kubrick almost always managed to get the right instant. That's great photography!

                  3 out of 5 stars Sheds some light on Kubrick but does not stand alone as photography.......2006-04-01

                  The editors of this book were wise in prominently placing the photo that you see here on the cover. It is the most distinct and mysterious image in a book of otherwise indistinct work. Most of the photos are commercial and are interesting in so far as they reveal little hints of Kubrick's budding genius for mis-en-scene. But as photos the work doesn't stand alone very well, nor was it intended to.

                  5 out of 5 stars Great photographs.......2006-03-01

                  The photographs in this book are worth the price of it. If you're a Kubrick fan, you can't do without it. The photographs teach more about film than a dozen histories.

                  The Quintessential Dwarf II: Advanced Tactics (Dungeons & Dragons d20 3.5 Fantasy Roleplaying)
                  Average customer rating: Not rated
                    The Quintessential Dwarf II: Advanced Tactics (Dungeons & Dragons d20 3.5 Fantasy Roleplaying)
                    P. Younts
                    Manufacturer: Mongoose Publishing
                    ProductGroup: Book
                    Binding: Paperback

                    GeneralGeneral | Comics & Graphic Novels | Subjects | Books
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                    3. The Quintessential Dwarf (Dungeons & Dragons d20 3.0 Fantasy Roleplaying) The Quintessential Dwarf (Dungeons & Dragons d20 3.0 Fantasy Roleplaying)
                    4. The Quintessential Rogue II: Advanced Tactics (Dungeons & Dragons d20 3.5 Fantasy Roleplaying) The Quintessential Rogue II: Advanced Tactics (Dungeons & Dragons d20 3.5 Fantasy Roleplaying)
                    5. The Quintessential Ranger II: Advanced Tactics (Dungeons & Dragons d20 3.5 Fantasy Roleplaying) The Quintessential Ranger II: Advanced Tactics (Dungeons & Dragons d20 3.5 Fantasy Roleplaying)

                    ASIN: 1904854036

                    Book Description

                    The Quintessential II books are the Advanced Tactics series from Mongoose Publishing. Neither replacing or requiring the use of the first Quintessential series, these books explore aspects of character classes never before examined and allow players to fully recognize the potential of their characters. Featuring character paths that allow players to develop without the need for prestige classes and what options are available at epic level and beyond, these books are truly the next stage of character development. This sixth book in the series details one of the most iconic fantasy races ever intorduced - the Dwarf

                    The Little Cold Book: Advice, Remedies, and Bedside Amusements
                    Average customer rating: 5 out of 5 stars
                    • Funniest cold book ever written!
                    The Little Cold Book: Advice, Remedies, and Bedside Amusements
                    Justin Spring
                    Manufacturer: Quirk Books
                    ProductGroup: Book
                    Binding: Paperback

                    GeneralGeneral | Humor | Entertainment | Subjects | Books
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                    Family HealthFamily Health | Parenting & Families | Subjects | Books
                    GeneralGeneral | Humor | Entertainment | 4-for-3 Books Store | Stores | Books
                    HealingHealing | Alternative Medicine | Health, Mind & Body | 4-for-3 Books Store | Stores | Books
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                    Family HealthFamily Health | Parenting & Families | 4-for-3 Books Store | Stores | Books
                    All 4-for-3 DealsAll 4-for-3 Deals | 4-for-3 Books Store | Stores | Books
                    Accessories:
                    1. RESPeRATE Blood Pressure Lowering Device RESPeRATE Blood Pressure Lowering Device
                    2. Airborne Effervescent Health Formula, Original Orange, 10 Tablets (Pack of 3) Airborne Effervescent Health Formula, Original Orange, 10 Tablets (Pack of 3)

                    ASIN: 1931686777

                    Book Description

                    Tired of spending $5 on cheesy get well cards? Too lazy to make chicken soup? The Little Cold Book is the perfect gift for anyone feeling under the weather -- and it's guaranteed to keep readers amused and entertained for the duration of an average cold. In concise and humorous chapters, The Little Cold Book explores:
                    - the science of colds
                    - the amazing health benefits of chocolate
                    - time-tested home remedies
                    - great movies to watch when you're sick
                    and plenty of other topics bound to amuse anyone feeling ill.
                    With The Little Cold Book -- and plenty of fluids, of course -- your sniffly friend will feel better in no time!

                    Customer Reviews:

                    5 out of 5 stars Funniest cold book ever written!.......2005-01-08

                    Everything you could want to know about the common cold is in the pages of this timeless delight. This book describes an endless array of the medicines, foods, drinks, therapies and superstitions mankind has developed trying to remedy the incurable cold, and it adds perhaps the best cold medicine there is -- a wholesome dose of humor.

                    Great gift idea, especially for yourself!

                    70 Years of the Oscar: The Official History of the Academy Awards
                    Average customer rating: 5 out of 5 stars
                    • A must have for Oscar Trivia nuts!!!!
                    • The epitome of all OSCAR books
                    • A great books for Oscar buffs
                    • A would-be movie buff's "must have"
                    • As Good As It Gets
                    70 Years of the Oscar: The Official History of the Academy Awards
                    Robert Osborne
                    Manufacturer: Abbeville Press
                    ProductGroup: Book
                    Binding: Hardcover

                    GeneralGeneral | Movies | Entertainment | Subjects | Books
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                    ASIN: 0789204843

                    Amazon.com

                    The only book officially sanctioned by the Academy of Motion Picture Arts and Sciences, this hefty tome presents the history of the movies through the lens of the industry's central organizing body. On May 4, 1927, AMPAS came into formal existence, and since then it has served as the primary forum for addressing industry-wide issues and honoring the achievements of those involved in motion picture making.

                    Robert Osborne, a columnist and critic for the Hollywood Reporter, uses a crisp, engaging style to discuss film developments and movie trends during 70 years of Academy Awards. Each year of the Oscars is covered in detail, with an introduction that summarizes the year's movie highlights, nominees, and winners, followed by a complete listing of nominees and winners in all categories. Osborne also provides encapsulations of each decade, noting trends, scandals, and political battles AMPAS waged. Former award winners were asked to write about their favorite Oscar memories, and included is a rich and varied selection from the more than 120 personal responses submitted. Photographs (nearly 700 rare shots) bring the historical information alive, offering a fascinating glimpse into Oscar ceremonies of the past. The original movie posters for each Best Picture are also presented, as well as stills from nominated films (they will have you running out to the nearest video store to reexperience the movies in their entirety). Serious students of film and trivia buffs alike will spend hours poring over this wealth of information that adds a fascinating historical perspective to the glitz and glam of the Oscars. --Brangien Davis

                    Book Description

                    Entertaining text and star-studded photographs present the story of the Academy Awards, from their beginnings in 1927 to the return to the golden age ofHollywood with Titanic at the 1998 awards.

                    Of all the thousands of achievement awards presented each year, none captures so many people's imaginations in the same compelling way as the Oscar. On March 23, 1998, a record 87 million viewers watched the Academy Awardsr ceremony in the United States alone. Since 1929 the Academy of Motion Picture Arts and Sciences has presented the Oscar, the film world's pre-eminent recognition of excellence. As such it has also brought the world its larger-than-life icons and presented a reflection of life to the countlessmoviegoers the world over.

                    This expanded and updated edition is the only official history of the Academy Awards, and includes the titanic achievements of the 1997 Awards. Combining RobertOsborne's cogent writing and the Academy's exceptional historical and photographic archives, this book is unrivaled in illustration, accuracy, and completeness.

                    70 Years of the Oscar opens with a history of the founding of the Academy, details the organization's aims, and covers the background of the establishment of these highly coveted awards. The rest of the book is divided into decades, with lively overviews that document trends, track new developments, and capture the thrills of the film industry'smost significant and popular event.

                    For each year Robert Osborne presents the range of movies in competition and contemporary speculation on possible winners, and describes memorable moments of the evening's events. Each year concludes with a complete list of nominees in all categories, plus the winners in each. The annual illustrations include evocative stills from many of the best films and candid shots of the celebrities in attendance. Altogether the book is illustrated with nearly 700 rare photographs in black and white and color, and also includes the original movie posters for every year's best picture. With illustrations that are themselves worth the price of the book, this is an unparalleled reference volume forthe film buff and scholar and an enlightening resource that comes right from the source.

                    Other Details:690 illustrations, 60 in full color384 pages9 x 9"Published 1999

                    Customer Reviews:

                    5 out of 5 stars A must have for Oscar Trivia nuts!!!!.......2003-05-13

                    I find myself refering to this book so often that I don't know how I ever lived without it! A must, must have for Academy Awards fanatics! Believe me, I'm one of the biggest Oscar nuts out there and I'm telling you this book is worth every penny!!!! I can hardly wait for "75 Years of the Oscar"!!!!

                    5 out of 5 stars The epitome of all OSCAR books.......2001-06-28

                    If you are OSCAR crazy, splurge (it's expensive) save or steal and buy this book.....it includes all the gossip, snarky asides, and real data you'll crave and you'll refer to it again and again....true OSCAR nuts read it all the way through, like a novel.

                    5 out of 5 stars A great books for Oscar buffs.......2001-02-06

                    This hefty tome by Robert Osborne, columnist and critic for THE HOLLYWOOD REPORTER, is a cinephile's dream! The author has exhaustively researched the history of the Academy of Motion Picture Arts and Sciences from its origin in the 1920s and includes a detailed chronology of the popular Academy Awards. This is a must-have for any movie buff. The over-sized book will attract even casual movie fans who might pick it up off your coffee-table and start skimming through the over-350 pages jam-packed with photos, quotes, and anecdotes of the first 70 years of the Oscars.

                    4 out of 5 stars A would-be movie buff's "must have".......2001-01-23

                    I bought and I bought again...gave it away and then couldn't be without it...there is a downside; you'll find yourself boring everyone at parties with the Best Film Oscar of their Birth Year Challenge...but if the anorak fits, wear it I say..it's an Oscar winning performance by Osborne.....

                    5 out of 5 stars As Good As It Gets.......1999-04-09

                    This fabulous book is informative, interesting and absolutely CRAMMED with excellent photos, many of which I am sure have never been published before (at least I had never seen them before reading this book). Robert Osborne's excellent book is as up to date as anything gets, the only awards not included having been given out less than a month ago. This book also includes a complete list of ALL nominees in every single category for each year, somehing I have found in no other book I have ever read on the subject.

                    An absolute MUST for all movie/trivia buffs!

                    Gellerman's International Reed Organ Atlas, Second Edition
                    Average customer rating: 3 out of 5 stars
                    • Good resource for the Reed Organ enthusiast.
                    Gellerman's International Reed Organ Atlas, Second Edition
                    Robert Gellerman
                    Manufacturer: Vestal Press
                    ProductGroup: Book
                    Binding: Hardcover

                    GeneralGeneral | Instruments & Performers | Music | Entertainment | Subjects | Books
                    PianoPiano | Instruments & Performers | Music | Entertainment | Subjects | Books
                    GeneralGeneral | Reference | Music | Entertainment | Subjects | Books
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                    ASIN: 1879511347

                    Book Description

                    This second edition of Gellerman's classic reference work is a must for collectors and aficionados of reed organs.

                    Customer Reviews:

                    3 out of 5 stars Good resource for the Reed Organ enthusiast........1998-10-22

                    The Atlas is an excellent resource for those who wish to research a particular organ, or to acquaint themselves with the various manufacturers of Reed Organs. The book is arranged like a dictionary, and includes the names of the individuals involved in manufacture, as well as company names, and related suppliers. The volume lists US and International manufacturers. The book is very helpful for basic information, but does not give great detail on any one manufacturer, or provide information on the price or rarity of specific instruments. It does supply some serial numbers and the corresponding dates of manufacture. There are pictures (black and white) of organs, advertisements, and related items throughout the volume, but they are not extensive, and seem to be more for 'decoration' than reference. If you are looking for information on that dusty old parlor organ you found in Grandpa's barn, this is a great reference to get you started. The author has also published several other books that deal with the restoration of these instruments you might find helpful. Another excellent book (which is in Gellerman's bibliography) is Michel's Reed Organ Atlas, (1969) . It has more extensive photo plates, but is harder to find. (I found it in my local library) Good luck if you are researching a particular instrument. Chances are you will find SOME information about it in Gellerman's International Reed Organ Atlas.

                    3 Books Chess Collection; Principles of the New Chess Superb New Techniques Developed in the Ussr and the Usa; Beginning Chess Play the Winner's Guideto the Essentials of Chess Play
                    Average customer rating: Not rated
                      3 Books Chess Collection; Principles of the New Chess Superb New Techniques Developed in the Ussr and the Usa; Beginning Chess Play the Winner's Guideto the Essentials of Chess Play
                      Bill Robertie , Bruce Pandolfini , and Ludek Pachman
                      ProductGroup: Book
                      Binding: Paperback
                      ASIN: B000UI6QYQ

                      Product Description

                      3 book chess collection.

                      The Breakaway Brand: How Great Brands Stand Out
                      Average customer rating: 4 out of 5 stars
                      • Good read!
                      • Getting To Great In Real Life
                      • For every marketing student
                      • an engaging and thoughtful read
                      • Not worth reading. Definitely not worth buying.
                      The Breakaway Brand: How Great Brands Stand Out
                      Francis Kelly , and Barry Silverstein
                      Manufacturer: McGraw-Hill
                      ProductGroup: Book
                      Binding: Hardcover

                      GeneralGeneral | Business & Investing | Subjects | Books
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                      5. Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

                      ASIN: 0072262370

                      Book Description

                      Discover the Secrets Behind 50 of the World's Most Successful Brands

                      What would happen if your brand were out of stock in a retail store? Would a customer wait until it becomes available, travel to another store to buy it...or purchase another brand instead? This is a brand’s moment of truth.

                      In today’s overcrowded marketplace, only a select few brands truly rise above the competition. That’s what The Breakaway Brand is about. It’s about the brand that stands out, not just in its own product category, but from all other brands. It’s about the brand that achieves huge results. It’s about the brand that breaks away.

                      Drawing from their experiences at Arnold Worldwide, one of the leading and most innovative advertising agencies in the business, branding experts Francis Kelly and Barry Silverstein reveal what it takes to create a breakaway brand and how today’s great brands execute breakaway campaigns, packaging, and promotion. You’ll get an inside look at such phenomenally successful brands as Apple, Nike, Volkswagen, JetBlue, Starbucks, and many others, and you’ll find out how you can apply their breakaway strategies in your own organization. Discover how a breakaway brand:

                      • Is positioned for success

                      • Continuously innovates

                      • Connects with its audience

                      • Establishes brand leadership

                      • Delivers brand truth and consistency

                      • Stands out with exceptional campaigns and unique packaging

                      • Uses the Internet for breakaway marketing

                      Kelly and Silverstein also take you inside the mind of the breakaway chief, revealing the level of dedication, vision, and leadership required of CEOs, COOs, and CMOs to foster breakaway brands.

                      It isn’t easy for brands to break away. But it can be done, and The Breakaway Brand shows you how to “Think Different,” “Just do it,” and create a truly revolutionary and sustainable brand.

                      Praise for THE BREAKAWAY BRAND

                      “A breakaway book. The authors know their subject matter and bring new insights and ‘to do’s’ to every serious marketer.” —Peter Klein, SVP, Strategy and Business Development, The Gillette Company

                      “The book will make you scratch your head and think, ‘Why aren’t we doing that?’ A must-read.” —Liz Vanzura, Global Marketing Director, HUMMER, General Motors Corporation

                      “Not a me-too marketing book...worth its weight in gold to brand marketers who want to dominate over the long term.” —Wenda Harris Millard, Chief Sales Officer, YAHOO! Inc.

                      “A powerful primer on building great brands...Must-reading for those who aspire to lead championship brands.” —Steven Wilhite, SVP, Global Marketing, Nissan Motor Company

                      “Filled with practical advice and real-world examples from senior executives who are true pros at creating advertising for breakaway brands.” —Gail McGovern, Professor of Management Practice, Harvard Business School

                      “Documents how the best of the best are not only attacking today’s challenges, but thriving.” —Jeff Hicks, CEO/President, Crispin Porter + Bogusky

                      “Captures what successful brand-building is all about.” —John Costello, EVP, Merchandising & Marketing, The Home Depot

                      “[Takes] an extraordinarily complex marketing issue and breaks it down into something simple you can apply to your business.” —David Lubars, Chairman and Chief Creative Officer, BBDO North America

                      “Clearly, the authors understand the mechanics of getting brands to operate at optimum potential.” —Lee Ann Daly, EVP, Marketing, ESPN, Inc.

                      “A truly unusual look ‘inside’ at what it takes to be great by many of the best in business today.” —Jeffrey J. Jones II, EVP, Global Marketing, Gap, Inc.

                      Customer Reviews:

                      4 out of 5 stars Good read!.......2006-11-06

                      This is a book which carries a good flow for light reading. Not a break-away book about brand mantras. But the examples are quite impressive and help in understanding how brands have been successful in the past.

                      5 out of 5 stars Getting To Great In Real Life.......2006-05-20

                      Almost everyone thinks they are an advertising and branding expert. Every branding book author offers a simple formula for success. Yet very few brands achieve breakaway brand status like Nike, Apple, VW, Absolut, Southwest, Jet Blue, Fed Ex, UPS, Altoids or the Boston Red Sox. This book offers close up insights into how these really great brands got built. Readers truly driven to do better branding will find this read unique and helpful. No fluff here. The Breakaway Brand is a smart read for any marketing or advertising student trying to take it to a higher level.

                      5 out of 5 stars For every marketing student.......2006-03-23

                      After reading The Breakaway Brand this fall, I have made it required reading for my marketing students. With each chapter guiding readers on the principles of effective branding, students are learning the success stories of marketing greats like Nike, Apple, Absolut, and Ben & Jerry's. This book makes all the pieces of the marketing puzzle come together - from naming a product, to celebrity endorsements to even street team marketing.

                      4 out of 5 stars an engaging and thoughtful read.......2006-03-22

                      I've read a number of marketing and communications books in my career, and often my eyes glaze over by the third chapter. I didn't find that happening with this book. Its easy and engaging language and straightforward approach to uncovering a brand's truth was refreshing. We consumers know the great brands out there, because somehow they've established a personal connection with us - something we can't always name. This book helped explain the "how" and "why" of those connections.

                      This would be a very useful text for college and grad students in marketing and communications - many of the brand references are relevant to them.

                      1 out of 5 stars Not worth reading. Definitely not worth buying........2006-03-04

                      I am a small businessowner and have read a number of books on branding. I am always on the look out for books about branding that: 1) offer insights into and analysis of companies that have created strong brands, 2) suggest strategies and ideas that I can apply to my own company, and/or 3) discuss successful branding makeovers.

                      The "Breakaway Brand" did none of these things. This book was full of the most basic, general, and surface analysis of companies. I'm not an expert on brands by any means, but I could have come up with some of the "insights" that are offered in this book.

                      The book claims to "provide secrets behind 50 of the world's most succesesful brands." Not only are there no real secrets shared, but the same companies are analyzed and used as examples over and over again. If you read business magazines or books, or read the major business newspaper headlines, you probably have read most of the analysis and information about the well known companies from this book: Volkswagen, IBM, Coca-Cola, Silk Soy Milk, Jet Blue, Southwest, Royal Carribbean, Target, Apple, Dell.

                      After a while I started highlighting passages that were particularly unhelpful. Here's one example:

                      "Breakaway campaigns like Nike's, Apple's, and Volkswagen's have something else in common: teamwork. Great campaigns are a team sport--they require a partnership between a brand owner, all of its divisions, and its agency to create great campaigns. Just as important, it takes a CMO and CEO with the vision, guts, and determination to take risks, to innovate instead of imitate, and to demand that their organization and advertising agency deliver a breakaway campaign."

                      Another example of completely unhelpful "insights." Here are some examples they provide as "the economic levers of breakaway brand campaigns:"

                      -Increases in brand awareness
                      -Increases in advertising awareness
                      -Sales gain
                      -Increased brand loyalty
                      -Increased margins
                      -Strong trade loyalty
                      -Increased positive press
                      -Free marketplace "buzz"

                      Don't waste your money on this book. Read Marc Gobe's "Emotional Branding" if you're looking for a well-written book, written by an innovator in the business of branding, that provides insights into and behind-the-scenes stories of some of the most successful brands.

                      The Breakaway Brand: How Great Brands Stand Out
                      Average customer rating: Not rated
                        The Breakaway Brand: How Great Brands Stand Out
                        Barry Silverstein Francis Kelly
                        Manufacturer: McGraw-Hill
                        ProductGroup: Book
                        Binding: Paperback
                        ASIN: B000OFR6TO

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