Julius Caesar in Western Culture
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    Julius Caesar in Western Culture

    Manufacturer: Blackwell Publishing Limited
    ProductGroup: Book
    Binding: Paperback

    RomeRome | Ancient | History | Subjects | Books
    GeneralGeneral | Europe | History | Subjects | Books
    GeneralGeneral | Jewish | World | History | Subjects | Books
    GeneralGeneral | World | History | Subjects | Books
    Literary TheoryLiterary Theory | History & Criticism | United States | World Literature | Literature & Fiction | Subjects | Books
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    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
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    1. Caesar's Legacy: Civil War and the Emergence of the Roman Empire Caesar's Legacy: Civil War and the Emergence of the Roman Empire
    2. Caesar: Life of a Colossus Caesar: Life of a Colossus

    ASIN: 1405125993

    Book Description

    Julius Caesar is not only the most famous Roman of them all. He has also been surprisingly relevant in many different periods, for many different societies and people. Edited by a leading expert on the reception of ancient Rome, this interdisciplinary volume examines Caesar 's role in Western culture across a wide chronological range and diverse media.Ranging over the fields of religious, military, and political history, archaeology, architecture and urban planning, the visual arts, and literary, film, theatre and cultural studies, contributors examine the Caesars of Italy, France, Germany, Britain, and the United States. Their objects of analysis extend from Caesar 's own commentaries on the Gallic wars composed in the 50s bce through Shakespeare 's Julius Caesar, on to images of Caesar in twentieth-century Fascist Italy 's popular culture right up to contemporary cinema 's Caesar and twenty-first century debates about American empire.

    The National Geographic Field Guide to Photography: Digital
    Average customer rating: 3.5 out of 5 stars
    • disappointed
    • Good for beginning beginners
    • Good, Not so Good
    • Good, Not so Good
    • Concise, lots of useful information, good sample pics
    The National Geographic Field Guide to Photography: Digital
    Rob Sheppard , Bruce Dale , and Charles Kogod
    Manufacturer: National Geographic
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Photography | Arts & Photography | Subjects | Books
    ReferenceReference | Photography | Arts & Photography | Subjects | Books
    Digital PhotographyDigital Photography | Photography | Arts & Photography | Subjects | Books
    EquipmentEquipment | Photography | Arts & Photography | Subjects | Books
    Digital PhotographyDigital Photography | Digital Photography & Video | Computers & Internet | Subjects | Books
    GeneralGeneral | Graphic Design | Computers & Internet | Subjects | Books
    Similar Items:
    1. National Geographic Photography Field Guide: Secrets to Making Great Pictures, Second Edition National Geographic Photography Field Guide: Secrets to Making Great Pictures, Second Edition
    2. National Geographic Photography Field Guide: People and Portraits National Geographic Photography Field Guide: People and Portraits
    3. National Geographic Photography Field Guides: Landscapes National Geographic Photography Field Guides: Landscapes
    4. National Geographic Photography Field Guide: Travel (NG Photography Field Guides) National Geographic Photography Field Guide: Travel (NG Photography Field Guides)
    5. National Geographic Photography Field Guide: Digital Black & White (National Geographic Photography Field Guides) National Geographic Photography Field Guide: Digital Black & White (National Geographic Photography Field Guides)

    ASIN: 0792261887
    Release Date: 2003-11-15

    Book Description

    The world of photography has been transformed by the digital realm; both professionals and amateurs alike are abandoning traditional film cameras for new technology. Now, in the fifth of the acclaimed Photography Field Guide series, National Geographic presents an easy-to-understand, step-by-step guide to this new media with tips on everything from picking the right camera to producing exotic infrared images.

    This reference provides all the information necessary to get the most out of new digital technology, including the background and development of digital technology, the ethics of when a photographer should and should not alter images, differences in various file types (JPEG, TIFF, etc.), and tips for producing excellent panoramic images.

    Featuring information from one of the field's most revered experts, this guide is the quintessential tool for photographers of all levels of experience who wish to be on the cutting edge of photography's exciting new frontier.

    Customer Reviews:

    1 out of 5 stars disappointed.......2006-11-20

    ok, the quality of the printing, the images, the layout, the paper used are all excellent as you'd expect from a Nat Geo book.

    problem is the written content which runs from the most basic:

    "All digital cameras use image sensors to capture pictures"

    to the very advanced (this was found under the heading "Tools of the Digital Darkroom", subsection: "Duplicate Layers", discussing tricks in Photoshop):

    "To fix a washed out image, duplicate the photo so there are two idential layers. The Pallette will have a mode setting (it will say Normal at first): change it to Miltiply (ignore all the other choices), and the image will intensify as if by magic."

    having used Photoshp for a while, i tried to follow most of his examples. i couldn't. he skipped steps that made that impossible for me.

    all the time he seemed to either be speaking below me, as if i had no idea what "Digital" meant, or was talking as if i was very well versed in all aspects of it.

    and why it's called a "Field Guide" is beyond me. it has few tips for taking outdoor photos, but once read you wouldn't need to carry this book and refer to them in the field.

    yet had lots and lots of discussions about the types of digital equipment you'd use at home.... so, why call it a field guide?

    5 out of 5 stars Good for beginning beginners.......2006-06-28

    I got this book at the same time as the Nikon D70 Field Guide, and I like the other one better but this one is very good, too. It's more basic and doesn't pertain to any particular camera, but it's good if you're REALLY a beginner and need some place to start. After I read this I enjoyed the D70 book even more. Photography is becoming very fun for me thanks to books like this.

    3 out of 5 stars Good, Not so Good.......2005-08-30

    This book is for the very beginner. The only part that I found useful was the post processing. There is enough in the post processing that warrants buying the book.

    3 out of 5 stars Good, Not so Good.......2005-08-30

    This book is for the very beginner. The only part that I found useful was the post processing. There is enough in the post processing that warrants buying the book.

    4 out of 5 stars Concise, lots of useful information, good sample pics.......2004-12-14

    I totally disagree with those who call this book too basic. On the contrary, this book assumes you already have film photography concepts. It's a concise guide to digital photography and focuses on how to make a transition from film photography to digital. It does not, for example, tell you how to buy a digital camera. Instead it just dicusses the important features of a digital camera (as well as scanners). This is not a book that weighs 20 pounds which you'll never read. It's small and can be carried with you when you need to consult it.

    Why would you want to consult it? Well, it does have a lot of useful information. Things like what to do with ISO settings, how to back up your image files, how to make effective edits in a photo-editing program, how to print. This is really more of a tips book for the advanced beginner. It also features three National Geographic photographers and talks about how they made the transition to digital.

    I like this book because it's concise, to-the-point and practical, and is not pretentious at all, unlike "The Joy of Digital Photography". It may NOT have enough details for the absolutely beginner, and is unlikely to impress those who already know how to set bulb exposure. But it's ultimately a book about how to leverage the advantages of digital photography in order to create good pictures.
    National Geographic Photography Field Guide: Digital Black & White (National Geographic Photography Field Guides)
    Average customer rating: 3.5 out of 5 stars
    • There are many other better books on the subject
    • Best NG Book on Photography
    National Geographic Photography Field Guide: Digital Black & White (National Geographic Photography Field Guides)
    Richard Olsenius
    Manufacturer: National Geographic
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Photography | Arts & Photography | Subjects | Books
    GeneralGeneral | How-to | Photography | Arts & Photography | Subjects | Books
    Digital PhotographyDigital Photography | Photography | Arts & Photography | Subjects | Books
    Black & WhiteBlack & White | Photography | Arts & Photography | Subjects | Books
    Digital PhotographyDigital Photography | Digital Photography & Video | Computers & Internet | Subjects | Books
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    1. National Geographic Photography Field Guide: People and Portraits National Geographic Photography Field Guide: People and Portraits
    2. The National Geographic Field Guide to Photography: Digital The National Geographic Field Guide to Photography: Digital
    3. National Geographic Photography Field Guides: Landscapes National Geographic Photography Field Guides: Landscapes
    4. National Geographic Photography Field Guide: Travel (NG Photography Field Guides) National Geographic Photography Field Guide: Travel (NG Photography Field Guides)
    5. National Geographic Photography Field Guide: Secrets to Making Great Pictures, Second Edition National Geographic Photography Field Guide: Secrets to Making Great Pictures, Second Edition

    ASIN: 0792241967
    Release Date: 2005-11-01

    Book Description

    Veteran National Geographic photographer, photo editor, and filmmaker Richard Olsenius provides a compelling case for capturing the essence of people and landscapes through black-and-white photography and shares his secrets to mastering the craft.The ability of the black-and-white photograph to strip away the unnecessary and concentrate a message through form, shadow, and light provides its intrinsic strength. Because of its power to communicate, black and white is often chosen in the art, documentary, and commercial worlds. With 120 photographs illustrating the techniques used, this guidebook is as much about how to visualize a story in black and white as it is about the technical aspects of photography.

    With the popularity of digital cameras, Olsenius dedicates much time discussing the benefits of using digital technology for black-and-white photography, but he also discusses more traditional cameras and their uses. In addition to advice from Olsenius, this field guide includes the work of four other noteworthy photographers—Father Don Doll, Brian Peterson, Marion E. Warren, and Nick Kelsh—all covering a realm of different subject matter from Native Americans to commercial photography.

    For more than a century, National Geographic has been synonymous with expertise and excellence in photography. National Geographic Photography Field Guide: Black & White is a vital reference and how-to manual for photographers of all levels.

    Customer Reviews:

    2 out of 5 stars There are many other better books on the subject.......2006-11-08

    I bought this book thinking it was about digital black & white but was disappointed with the lack of proper content. This is a very basic book for absolute beginners that tries to cover a little of everything from the history of photography to format types to styles of photography but then adds a little digital content on the side to keep up with the times but ultimately offering no useful information, and strangely using non digital photos for illustration. It reads like someone took the World Book Encyclopedia's entry for photography, added some digital content and made it into a book.

    5 out of 5 stars Best NG Book on Photography.......2006-09-20

    This is the best book of all the photography how-to books from National Geographic. Although it is about b/w photography, there is much to be learned from the basics. The advice found on this book is very useful and I highly recommend it.
    National Geographic Guía de Fotografía Digital (NG Photography Field Guides)
    Average customer rating: Not rated
      National Geographic Guía de Fotografía Digital (NG Photography Field Guides)
      Rob Sheppard
      Manufacturer: National Geographic
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Photography | Arts & Photography | Subjects | Books
      ReferenceReference | Photography | Arts & Photography | Subjects | Books
      GeneralGeneral | How-to | Photography | Arts & Photography | Subjects | Books
      SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
      GeneralGeneral | Fotografía | Arte, arquitectura y fotografía | Libros en español | Formats | Books
      Como-realizarloComo-realizarlo | Fotografía | Arte, arquitectura y fotografía | Libros en español | Formats | Books
      ReferenciaReferencia | Fotografía | Arte, arquitectura y fotografía | Libros en español | Formats | Books
      No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
      ASIN: 1426201621
      Release Date: 2007-05-29
      National Geographic The Ultimate Field Guide to Digital Video (NG Photography Field Guides)
      Average customer rating: Not rated
        National Geographic The Ultimate Field Guide to Digital Video (NG Photography Field Guides)
        Richard Olsenius
        Manufacturer: National Geographic
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Photography | Arts & Photography | Subjects | Books
        ReferenceReference | Photography | Arts & Photography | Subjects | Books
        GeneralGeneral | How-to | Photography | Arts & Photography | Subjects | Books
        Digital PhotographyDigital Photography | Photography | Arts & Photography | Subjects | Books
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        1. National Geographic: The Ultimate Field Guide to Photography National Geographic: The Ultimate Field Guide to Photography
        2. National Geographic: The Ultimate Field Guide to Landscape Photography (NG Photography Field Guides) National Geographic: The Ultimate Field Guide to Landscape Photography (NG Photography Field Guides)

        ASIN: 1426201222
        Release Date: 2007-11-20

        Book Description

        With the explosive popularity of camera phones, streaming video, and YouTube.com, digital video is fast becoming as ubiquitous as the snapshot. National Geographic stands at the forefront of this emerging trend with an essential how-to guide. Illustrated with clear, step-by-step photos, it teaches an easy, logical approach: first, make better-quality videos—and then, edit them into accessible, fun, and creative projects your family will cherish. Straightforward instructions cover every important element: choosing and using equipment, creating a story, shooting the right footage to tell it, transferring work to the computer, editing, and sharing.

        In these visual lessons, award-winning filmmaker Richard Olsenius demystifies digital video for the novice and offers hints from his 35 years of filming for the more experienced user. To begin, he explains the bevy of camcorder choices and how to pick the right one for the job, as well as the range of accessories available. Next—how to shoot a better video, including ideas to formulate beforehand, technical skills to practice, and insider tips from the master's own work. Olsenius then walks us through downloading and editing (both Mac and PC formats), and coaches us on the many ways to share video these days: YouTube.com, podcasts, websites, e-mail. As an added bonus, National Geographic provides links to online tutorials that enhance the fun and ease of learning.

        This book will be for the growing market of digital video users what National Geographic's top-selling guides have been for still photographers—the best information out there, from a trusted, up-to-the-minute source.

        Babylon 5: The Earth Alliance Fact Book
        Average customer rating: Not rated
          Babylon 5: The Earth Alliance Fact Book
          Bruce Graw
          Manufacturer: Mongoose Publishing
          ProductGroup: Book
          Binding: Hardcover

          GeneralGeneral | Comics & Graphic Novels | Subjects | Books
          GeneralGeneral | Graphic Novels | Comics & Graphic Novels | Subjects | Books
          GeneralGeneral | Humor | Entertainment | Subjects | Books
          ContemporaryContemporary | General | Literature & Fiction | Subjects | Books
          Babylon 5Babylon 5 | Media | Science Fiction & Fantasy | Subjects | Books
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          3. Babylon 5: The Narn Regime (Babylon 5 (Mongoose Publishing)) Babylon 5: The Narn Regime (Babylon 5 (Mongoose Publishing))
          4. Babylon 5: The Minbari Federation Fact Book Babylon 5: The Minbari Federation Fact Book
          5. Babylon 5: The Zocalo (Babylon 5) Babylon 5: The Zocalo (Babylon 5)

          ASIN: 1904577237

          Book Description

          Humans are many things: diplomats, traders, farmers, designers, doctors, explorers, and much more. They are the ones who can do it all. Yet, despite their apparent friendliness and curiosity, they are a race fraught with internal problems. All too often their natural aggressiveness turns inward upon itself. Religious and ethnic groups are still at odds with each other despite centuries of alliance. Good-natured competition between nation-states and colonies all too often turns sour. The government, stable on the surface, internally struggles for control over increasingly independent-minded planets. Telepaths and mundanes remain constantly at odds, separated by genetics and decades of dichotomy. The human race may appear strong and confident from the outside, but internally, they are still struggling to find a measure of stability with themselves. This book will detail the Earth Alliance in its entirety. From the homeworld of Earth to the colonies of Mars, Proxima, Orion, and more, every part of the Alliance can be found in these pages. Vehicles, weapons, equipment, characters, and more are examined in complete detail. The roleplaying possibilities are endless!

          The Complete Booger Book
          Average customer rating: 5 out of 5 stars
          • BOOGERS RULE THE WORLD
          The Complete Booger Book
          David Nordstrom
          Manufacturer: CCC Publishing
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Humor | Entertainment | Subjects | Books
          ASIN: 0918259800

          Customer Reviews:

          5 out of 5 stars BOOGERS RULE THE WORLD.......2005-08-29

          If you think you know about BOOGERS... you're wrong!!!!
          I never knew there could be such interesting facts about a simple thing in the world... a booger.

          This book teaches the many prospects of simulating a anthrostogical elucidation of the anatomy of a booger. BINGO!!

          Picking your nose is not just a hobby, it's a career and very active sport. We booger enthusiests from the Institute of Boogerology call this sport of dried nasal mucus: Schnozzolaproboscisadenoids (Sha-noz-ola-prob-o-sciz-i-den-oids)

          In denouement, always remember to eat your boogies fresh. Also, never judge a book by it's cover. LUDICRIS, I KNOW!!

          Red Dragon: The Shooting Script (Newmarket Shooting Scripts)
          Average customer rating: 3.5 out of 5 stars
          • A little to long,Thomas Harris never fails!
          • The Script is there, but I paid too much money
          Red Dragon: The Shooting Script (Newmarket Shooting Scripts)
          Ted Tally
          Manufacturer: Newmarket Press
          ProductGroup: Book
          Binding: Paperback
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          1. War of the Worlds: The Shooting Script (Newmarket Shooting Script) War of the Worlds: The Shooting Script (Newmarket Shooting Script)
          2. Little Children: The Shooting Script (Newmarket Shooting Scripts Series) Little Children: The Shooting Script (Newmarket Shooting Scripts Series)
          3. Traffic: The Shooting Script (Newmarket Shooting Script Series) Traffic: The Shooting Script (Newmarket Shooting Script Series)
          4. PULP FICTION PULP FICTION
          5. Little Miss Sunshine: The Shooting Script (Newmarket Shooting Scripts Series) Little Miss Sunshine: The Shooting Script (Newmarket Shooting Scripts Series)

          ASIN: 1557045585

          Book Description

          Based on Thomas Harris' 1981 best-selling novel, a prequel to The Silence of the Lambs (1988) and Hannibal (1999), in which serial killer Hannibal Lector is first introduced.

          Oscar®-nominee Edward Norton stars as ex-FBI agent Will Graham, an expert investigator who quit the Bureau after almost losing his life in the process of capturing the elusive Dr. Lector, played again by Academy Award®-winner Anthony Hopkins. Years later, after a series of particularly grisly murders, Graham reluctantly agrees to come out of retirement and assist in the case. But he soon realizes that the best way to catch this killer, known as the Tooth Fairy, is to find a way to get inside the killer's mind. And the closest thing to that would be to probe the mind of another killer who is equally brilliant and equally twisted. For Graham, that means confronting his past and facing his former nemesis, the now-incarcerated Lector. Oscar®-nominee Ralph Fiennes plays Francis Dolarhyde.

          The Newmarket Shooting Script® includes the complete screenplay by Ted Tally, an introduction by Tally, 20 b/w film stills, and the film's complete credits.

          Customer Reviews:

          4 out of 5 stars A little to long,Thomas Harris never fails!.......2002-10-29

          This book proves that the book always gives more details!!!
          This is a great instalment in the hannibal seris, I never wanted to put down the book, The book jumps right to the point!!!
          I highly suggest buying it, it isnt expensive I brought at a drug store for [$]

          3 out of 5 stars The Script is there, but I paid too much money.......2002-10-19

          I paid more than what is listed here for this book locally.

          The script is interesting because it has a few things in it that are not in the final cut of the film, but one can find them in the novel. The four introductions are all right, but I found only two interesting: the one by the director and the one by the writer. There are eleven black and white pictures (I read somewhere else there would be many more, including many backstage; only two of the included ones are backstage). I think I could have expected some colour ones for the price.

          It delivers the script, but is definately not worth the money.

          Vital Vinyl: Beat Bomb ; 12 Inch Record
          Average customer rating: Not rated
            Vital Vinyl: Beat Bomb ; 12 Inch Record
            Stephen Webber
            Manufacturer: Berklee Pr Pubns
            ProductGroup: Book
            Binding: Hardcover
            ASIN: 0634015443

            Book Description

            The ultimate collection of live drum beats & loops.

            The New York Times Crosswords For A Lazy Day: 130 Fun, Easy Puzzles (New York Times Crossword Puzzles)
            Average customer rating: Not rated
              The New York Times Crosswords For A Lazy Day: 130 Fun, Easy Puzzles (New York Times Crossword Puzzles)
              Will Shortz , and The New York Times
              Manufacturer: St. Martin's Paperbacks
              ProductGroup: Book
              Binding: Mass Market Paperback

              GeneralGeneral | Crosswords | Puzzles & Games | Entertainment | Subjects | Books
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              3. The New York Times Piece of Cake Crosswords: Easy, Enjoyable Puzzles (New York Times Crossword Puzzles) The New York Times Piece of Cake Crosswords: Easy, Enjoyable Puzzles (New York Times Crossword Puzzles)
              4. The New York Times Fast and Easy Crossword Puzzles: Quick, Solvable Puzzles The New York Times Fast and Easy Crossword Puzzles: Quick, Solvable Puzzles
              5. The New York Times Crosswords for Stress Relief: Light and Easy Puzzles (New York Times Crossword Puzzles) The New York Times Crosswords for Stress Relief: Light and Easy Puzzles (New York Times Crossword Puzzles)

              ASIN: 0312939434
              Release Date: 2006-04-04

              Book Description

              Is it a rainy day outside? Feeling blue? Or are you simply looking to unwind? Will Shortz has the answer for you with The New York Times Light and Easy Crossword Puzzles! The New York Times and Will Shortz offer a collection of 130 fun and easy crosswords previously published from the Monday and Tuesday edition of The New York Times. So look no further. These fast and light crosswords will entertain you for hours on end!

              Shameless Exploitation In Pursuit of the Common Good: The Madcap Business Adventure By the Truly Oddest Couple
              Average customer rating: 4 out of 5 stars
              • First Half is EXCELLENT!!!!
              • Entrepreneurship 101
              • Wonderful & Inspiring--and not your average business book.
              • A day to read and worth your time
              • The Paul Newman Story
              Shameless Exploitation In Pursuit of the Common Good: The Madcap Business Adventure By the Truly Oddest Couple
              Paul Newman and A. E. Hotchner
              Manufacturer: Thorndike Press
              ProductGroup: Book
              Binding: Hardcover

              Actors & ActressesActors & Actresses | Arts & Literature | Biographies & Memoirs | Subjects | Books
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              1. Newman's Own Cookbook Newman's Own Cookbook
              2. The Newman's Own Organics Guide to a Good Life: Simple Measures That Benefit You and the Place You Live The Newman's Own Organics Guide to a Good Life: Simple Measures That Benefit You and the Place You Live
              3. Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor
              4. Ben Jerrys Double Dip: How to Run a Values Led Business and Make Money Too Ben Jerrys Double Dip: How to Run a Values Led Business and Make Money Too
              5. Biography - Paul Newman: Hollywood's Charming Rebel Biography - Paul Newman: Hollywood's Charming Rebel

              ASIN: 0786262303

              Book Description

              A Book of the Month Club, Doubleday Book Club, Literary Guild, and Quality Paperback Book Club Selection

              In 1978, Paul Newman and A. E. Hotchner decided they would offer Paul's salad dressing (usually distributed to neighbors at Christmas) to a few local stores. It was enthusiastically received, and the freewheeling, irreverent entrepreneurs became major players in the food business. Here they recount the picaresque saga of their nonmanagement adventure, describing how they systematically disregarded the advice of experts and succeeded through instinct, imagination, and luck.

              Customer Reviews:

              4 out of 5 stars First Half is EXCELLENT!!!!.......2007-07-14

              The first half of this book is excellent!! The authors may not have intended it, but the first half offers great business advice as it details the amazing story of how Paul Newman was able to get his homemade salad dressing bottled and sold in stores. It's also very funny. Just an amazing story of taking risks, not accepting "no" for an answer and following your vision. The only reason I didn't give this little book five stars is because the second half loses steam. The first half offers all the details of how Newman and Hotchner worked to sell their idea, but once the book shifts to pasta sause and the charity works, it's more an overview but they are not as involved. It's great that they helped that many charities and established the great summer camps for children, but those stories are told factually and not with the humor and insights of the creation of the salad dressing. It's still a very good book and I learned a lot from it. I will also be glad to buy his products because they taste good and they help a lot of people.

              5 out of 5 stars Entrepreneurship 101.......2005-03-31

              Everything I ever needed to know about successful entrepreneurship I learned from SHAMELESS EXPLOITATION. 1) It begins with a creative product, not in the search for a way to make money (sorry, Mr. Sinatra). 2) It begins with a product that fills a hole in a market (in this case, salad dressing made with fresh ingredients, no additives, conspicuously absent from mainstream grocery store shelves back in 1980). 3) Time-honored production and marketing methods can also be time-ragged and not right for your product. 4) Ask questions of everyone you know. 5) Put out a little venture capital and don't overreach (these guys put out $40,000 and lived within those means). 6) Don't compromise the integrity of your product, find ways to accommodate it. 7) There are other ways to publicize the product other than expensive advertising. 8) A movie star's name means nothing; it's all in the product and the hard work that goes into it (sorry, Frank). 9) You have to love and believe in your product. 10) You have to love the process of getting the product out there. 11) If you build it, they will come.

              Everything I ever needed to know about pursuing the common good I learned from SHAMELESS EXPLOITATION: 1) Just do it. 2) Invite everyone to participate. 3) Miracles can happen.

              Everything you ever needed to know about this book: 1) It's a fast read. 2) It's an honest read. 3) It's an insightful read. 4) It's an inspiring read. 5) The part about the charities served by Newman's own will blow your socks off. 6) The authors are highly entertaining tour guides of their adventure. 7) There are a few recipes to boot. 8) It is refreshingly free of those simplistic aphorisms that plague most business world books.

              5 out of 5 stars Wonderful & Inspiring--and not your average business book. .......2005-03-28

              This book is a fun light read, about a foray into business by the seat of their pants. This is certainly a sucess story that flies in the face of Strategic Planning.

              Newman and Hotchner had great and expensive advise from the traditional gurus of business, and for their own reasons they went the exact opposite way, and it came through in spades.

              This is realy refreshing in the business world, a smalltime producer of an innovative and all natural product subverting the traditional modes of business. Years before words like "all natural" and "organic" were in regular use at grocery stores, Paul Newman, of all people, was sneaking in under the radar and getting shelfspace and loyal customers.

              Not only is their product good & fun, but in another 'accidental twist' they give one hundred percent of their profits ot charities. 100%! This fact alone was enough to make me read the book, and so many redeeming qualities made it hard to put down.

              The book is light and not layden with industry jargon, has a bunch of entertaining anecdotes, cartoon strips, personal letters from customers and children, and a visually pleasing layout. The two are never self congratulatory, in fact they are more apt to poke fun of themselves and be modest..a pleasant aftertaste.

              The second half of the book centers around the Hole in the Wall Gang Camps the pair set up for seriously ill children. These camps not only made a huge difference in the life of these campers but set off a series of these camps around the world.

              The distance of our reach is far beyond what we ever dreamed.

              This book will not disappoint, is fun, and a refreshing tale of business and life on your own terms.

              Also recommended for ethical business books:
              Ben Cohen & Jerry Greenfield [Ben & Jerry], Gary Erickson [Clif Bar], Anita Roddick [Body Shop]

              4 out of 5 stars A day to read and worth your time.......2004-07-12

              'Shameless Exploitation' is actually two books in one - you get the tale of how the 'Newman's Own' started as a germ of an idea in Paul Newman's garage. Newman was legendary back then for commandeering the kitchen of restaurants he would frequent and whipping together his own salad dressings. He and co-founder Hotchner make light of their lack of business knowledge, but it's worth noting that much of their success is based on their innate sense of what is right, for example their unwillingness to compromise on the freshness of their product.

              The latter third of the book details the duo's efforts in starting up the 'Hole in the Wall Gang' camps for sick children. The authors are passionate about this endeavour, as well they should be. It's outstanding work they're doing. Newman personally drives these projects, sometimes through the force and magnetism of his personality.

              In fact, that's the thing that stands out in the book - this is no 'slap the celebrity name on the bottle' exercise. These two gentlemen are intimately involved in all aspects of the business. There's a comparison in the book to other celebrity food bits good bad - Frank Sinatra's tomato sauce venture is one example. It ran aground in less then two years, an unmitigated disaster. The difference? Sinatra simply loaned out his name and looked to scoop up the profits. By contrast, Newman and Hotchner are in this thing heart and soul. Plus, the product is superlative. That's the only way to get repeat buyers.

              As of the book's printing, Newman's Own has donated over $137 million to charity. When they write Paul Newman's epitaph, that first paragraph is going to be a real stemwinder to capture the essence of the man.

              5 out of 5 stars The Paul Newman Story.......2004-06-17

              This is the story of Paul Newman, aka the hustler, the sting, butch cassidy, cool hand luke and superman (almost). He is an Oscar winning actor, car racing champion, philanthropist (215 million dollars and still counting), successful businessman and an alien (I heard this recently through a psst..psst network). Read the book. It will expand your horizons. Anything is possible.

              Books:

              1. Ketubbah: Jewish Marriage Contracts of the Hebrew Union College Skirball Museum and Klau Library
              2. Luc Leestemaker: Paintings
              3. Mak Center for Art and Architecture (Prestel Museum Guides)
              4. Minimal Rings
              5. Off the Pedestal: New Women in the Art of Homer, Chase, And Sargent
              6. Old master drawings from the collection of John and Alice Steiner
              7. Open Systems: Rethinking Art c. 1970
              8. Osborne and Little THE DECORATED ROOM
              9. Oscar E. Berninghaus, Taos, New Mexico: Master Painter of American Indians and the Frontier West
              10. Painting the Difference: Sex and Spectator in Modern Art

              Books Index

              Books Home

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