Wanda Gg: A Catalogue Raisonn of the Prints
Average customer rating: 5 out of 5 stars
  • Wanda Gag: A Catalogue Raisonne of the Prints by Audur H. Wi
Wanda Gg: A Catalogue Raisonn of the Prints
Audur H. Winnan , and Wanda Gag
Manufacturer: University of Minnesota Press
ProductGroup: Book
Binding: Paperback

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ASIN: 0816634971

Customer Reviews:

5 out of 5 stars Wanda Gag: A Catalogue Raisonne of the Prints by Audur H. Wi.......2005-02-16

I hope anyone who is at all interested in the real Wanda Gag reads this book. It is a collection of many of her prints and examples of her children's books and some slices into her life after she was on her own in New York. She was very timid and very reserved as a young woman but as an adult in the Big Apple she became open to many things. She married but only to save her long time partner Earle Humphries from being fired from his job. Both of them had many outside bed partners that seems to have been ok with the other. She tried to write a book a year to give her time for her print making but her greatest source of income was her children's books. It gave Wanda and her family a life away from her near destitute beginnings in Minnesota. She never kept much for her self since she was the main source of income for the family until the next two older siblings began to work and that freed up Wanda to do more as she wished.
This book is a bit disjointed as it is more or less in parts that are not connected well but her art and her diary entries make up for this. Highly recommended.

The Little Digital Video Book
Average customer rating: 4.5 out of 5 stars
  • Excellent disourse on the basics of home movie shooting and editing
  • Good Starter
  • Great start for digitial video
  • Excellent guide for making great amateur home videos
  • Its a Beginning
The Little Digital Video Book
Michael Rubin
Manufacturer: Peachpit Press
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Photography | Arts & Photography | Subjects | Books
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ASIN: 0201758482

Book Description

Untitled

Congratulations! You've got a brand-new digital camcorder. Now what do you do with it? Before you shoot a single frame of tape, pick up The Little Digital Video Book. This friendly guide to the basics of digital video will teach you how to shoot well, organize easily, and quickly edit your own footage. For new camcorder owners, it's the ideal--and affordable--introduction to the exciting world of quality digital filmmaking.

The Little Digital Video Book is not some dense, jargon-filled reference tome. Instead, it focuses on practical shooting and editing techniques, and shows you how to start (and actually finish) that video project you have in mind--in less than a day. You get a thorough grounding in the basics of digital video, from how to get a good close-up shot and how to add a sound track to your video to how to organize your videotapes. The Little Digital Video Book is platform- and software-neutral, truly making it the guide for the moviemaking masses.

20 Anos con Inodoro Pereyra
Average customer rating: 5 out of 5 stars
  • Un maestro en el arte de la historieta
  • Inodoro Pereyra, the Argentine archetype
  • Humor and Innocense at its best (Argentinian - Spanish).
20 Anos con Inodoro Pereyra
FONTANARROSA , and Roberto Fontanarrosa
Manufacturer: De La Flor
ProductGroup: Book
Binding: Hardcover

CartooningCartooning | Comics & Graphic Novels | Subjects | Books
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ASIN: 9505157355

Customer Reviews:

5 out of 5 stars Un maestro en el arte de la historieta.......2005-01-02

Fontanarrosa es una maestro absoluto en el arte de concatenar ideas, muchas veces disímiles o incluso absurdas a través de las palabras y juegos de palabras, de tal manera que finalmente se transforma en una lógica propia de Inodoro, El Renegau, y su perro Mendieta.
En las primeras tiras, las historias contadas son más largas, y de entidad propia; en la tiras más recientes, de una página, cada cuadro típicamente contiene un juego de palabras, y la concatenación de los mismos casi va guiando el desarrollo de la historia. De esta manera pareciera que cada episodio se va moldeando a partir de la conexión de los cuadros.

Inodoro es domador de caballos, holgazán, y un agudo observador de su entorno. Gusta del diálogo, la siesta, y de las mujeres, aunque su concubina, Eulogia, no le permite desarrollar esta afición; por ello también es un machista frustrado...

Acá van dos "perlas" del Inodoro Machista que lo ilustran en alguna medida:
"Después de tantos años, si tengo que elegir otra vez, la elijo a la Eulogia con ojos cerrados. Porque si los abro, elijo a otra"

"¡Malaya (maldición) con las mujeres! Andaríamos todos más tranquilos si Tata Dios con esa costilla que le sacó al Adán se hubiera hecho un buen asado de tira"

5 out of 5 stars Inodoro Pereyra, the Argentine archetype.......2001-02-13

It is hard to recommend this impressive volume to non-Argentinians (perhaps Uruguayans could be an exception). In my honest opinion, this comic strip is the best Argentinian one after immortal Mafalda. Every single aspect of Argentine society is reflected with sarcasm, tenderness, wisdom by this absurd gaucho character. If he wasn't funny enough there is his loyal squire Mendieta, or his "Dulcinea" Eulogia, or the irreverent parrot flocks, or Nabucodonosor, the arrogant champion pig. Since a heavy component of the comic strip is the language used (or abused by Don Inodoro) I feel that many non-native Spanish speakers may get lost. In a personal note, to give this book only five stars is being unreasonably selfish. It deserves 10.

5 out of 5 stars Humor and Innocense at its best (Argentinian - Spanish)........1999-08-23

Inodoro Pereyra is a very funny and innocent character living in the Argentine Pampas with his dog "Mendieta" and his wife "Eulogia". In this book, you can read all the comic strips that were published for 20 years in Argentina, as well as other foreign countries. The author, Roberto Fontanarrosa also known as "el negro" was born in Rosario, Argentina, and has delighted his public for a quarter of a century with his play on words and the innocent character of Inodoro Pereyra.

El Eternauta y Otras Historias
Average customer rating: Not rated
    El Eternauta y Otras Historias
    Hector G. Oesterheld
    Manufacturer: Ediciones Colihue
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Humor | Entertainment | Subjects | Books
    SpanishSpanish | Foreign Language Nonfiction | Nonfiction | Subjects | Books
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    No-FicciónNo-Ficción | Libros en español | Formats | Books | Automotriz | Ciencias Sociales | Crimen y Criminales | Educación | Estudios de la Mujer | Feriados | Filosofía | Gobierno | Hechos Verídicos | Planeamiento Urbano y Desarrollo | Política | Sucesos de Actualidad | Transportación
    ASIN: 9505819927

    KID STAYS IN THE PICTURE, THE
    Average customer rating: 4.5 out of 5 stars
    • Meeting 'The Kid'
    • Absolutely fabulous!
    • Honest and absorbing
    • Heroic Self- Absorption
    • Vulgarity overshadows story
    KID STAYS IN THE PICTURE, THE
    Robert Evans
    Manufacturer: Hyperion
    ProductGroup: Book
    Binding: Hardcover

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    ASIN: 0786860596

    Book Description

    A MAJOR MOTION PICTURE RELEASE SUMMER, 2002

    The fascinating rise, fall and rise again of legendary producer Robert Evans. This is one life story you'll never forget: a kid actor in New york on radio plays...popularizing "women in pants" at Evan-Picone...being discovered poolside at the Beverly Hills Hotel by Norma Shearer...becoming the first actor to ever run a motion picture studio...reviving the moribund Paramount Pictures...overseeing production of Love Story, The Godfather, Chinatown, Rosemary's Baby, The Odd Couple...marriage to golden girl Ali McGraw and birth of son Joshua...long friendships with Nicholson, Beatty, and Hoffman....disgrace and drugs...the Cotton Club scandal...self-commitment and escape from a mental institution...and an eventual triumphant return to the catbird seat. An extraordinary raconteur, Evans spares no one least of all himself, on this legendary no-holds-barred Hollywood journey.

    Customer Reviews:

    5 out of 5 stars Meeting 'The Kid' .......2007-05-09

    I met Bob Evans a couple of years ago at Book Soup on Sunset Blvd., for no less a 'literary' L.A. event than a 'book' signing for the release of 'Kid' on cd. I stayed after, to speak with the legendary producer and get my 1st ed. copy of 'Kid' signed. When the last guest had left, only myself, Evans and Army Archerd (with a Michael Clarke-Duncan size bodyguard) remained. I told Mr.Evans that I have great admiration of for his work and that meeting him was a dream come true for me. Evans' story as meteoric rise to head of production at Paramount and white-hot, sub-orbital fall due to substance abuse is an amazing tale of genius and hubris. Evans was personally involved in producing some the classics from a cinematic-artistic Golden Age: The Godfather, Chinatown, Harold & Maude, to name a few.

    5 out of 5 stars Absolutely fabulous!.......2007-03-31

    This is a splendid chronicle of a remarkable career, though I can't help but wonder if Evans wouldn't have been happier if he had just learned to love himself for who he is.

    4 out of 5 stars Honest and absorbing.......2007-02-06

    I've read just about every autobiography I've come across, but I'd have to say Robert Evans has taken a more honest and critical look at his life than anyone I've ever read.
    I can't imagine anyone wouldn't find this book absorbing and interesting

    3 out of 5 stars Heroic Self- Absorption.......2006-12-04

    This book celebrates "ME-ness" better than almost anything I've read in the last five years, except maybe for "Feel This Book."

    Evans actually writes fairly well, although a few habits of repetition seem pointless or a distraction. This helps the reader get through what appears to be a narcissistic and self-absorbed exercise in "look upon my works, ye mighty, and despair."

    Well, there is a difference between narcissism and self-absorption. After finishing this book, I realized that while Evans is in love with himself, he also is fairly realistic and self-appraising without being totally boring. Sort of like listening to someone at a 12-step meeting. The reader gets drawn into the lessons available from such constant and unblinking preoccupation with Evans' own attributes and foibles...

    Anyway, great literature it ain't, but if you'd like to read long lists of names of famous people and hear how rough it is to make millions of bucks and get the most beautiful women in the world to sleep with you, it's a great choice!

    1 out of 5 stars Vulgarity overshadows story.......2006-08-29

    I love to read about Hollywood, and I know I would enjoy this book if the "Eff-word" wasn't used so much. It proves to me that to get anywhere in Hollywood you have be very low-class and profane. Any really educated person would have a stronger command of the language. The eff-word is a stupid substitution for any word at all, and I just can't get interested in the book because of it. If you don't mind eff this and eff that you might enjoy the book. Too bad. It could have been a good read.
    Franklin Stays Up (Kids Can Read)
    Average customer rating: 5 out of 5 stars
    • Lost TV Episode Gets New Chance as a Book
    Franklin Stays Up (Kids Can Read)
    Sharon Jennings , Sean Jeffrey , and Shelley Southern
    Manufacturer: Kids Can Press, Ltd.
    ProductGroup: Book
    Binding: Paperback
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    5. Franklin's Reading Club (Kids Can Read) Franklin's Reading Club (Kids Can Read)

    ASIN: 1553373723

    Book Description

    Franklin plans to stay up all night -- even if no one else can.

    Customer Reviews:

    5 out of 5 stars Lost TV Episode Gets New Chance as a Book.......2003-03-15

    I was quite pleased when I learned that this book was going to be available. This is a novelization of one of the lost fifth season episodes of the "Franklin" television series. This is one of many stories that viewers never got to see due to the cancellation of the program after the fourth season. Overall the story itself is fairly decent. Franklin is tired of having to go bed so early all the time and so he convinces his Mom to allow him to invite his friends for a "stay-up over." However, his plans start to fail when all of his friends want to get some sleep, but he keeps trying to find ways to keep them awake. Those who miss the television show will probably be pleased with this novelization, as there's a good chance this story may never make it to video.
    The Kid Stays in the Picture
    Average customer rating: Not rated
      The Kid Stays in the Picture
      Robert Evans
      Manufacturer: Hyperion
      ProductGroup: Book
      Binding: Hardcover
      ASIN: B000NW7VCA
      Kid Stays in the Picture
      Average customer rating: Not rated
        Kid Stays in the Picture

        Manufacturer: Warner Home Video
        ProductGroup: Book
        Binding: Hardcover

        GeneralGeneral | Movies | Entertainment | Subjects | Books
        GeneralGeneral | Arts & Photography | Subjects | Books
        ASIN: 0790778300
        The Kid Stays in the Picture. .(Movie Review): An article from: Cineaste
        Average customer rating: Not rated
          The Kid Stays in the Picture. .(Movie Review): An article from: Cineaste
          Robert Sklar
          Manufacturer: Cineaste Publishers, Inc.
          ProductGroup: Book
          Binding: Digital

          GeneralGeneral | Performing Arts | Arts & Photography | Subjects | Books
          ASIN: B0008FYM3S
          Release Date: 2005-07-30

          Book Description

          This digital document is an article from Cineaste, published by Cineaste Publishers, Inc. on December 22, 2002. The length of the article is 1080 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

          Citation Details
          Title: The Kid Stays in the Picture. .(Movie Review)
          Author: Robert Sklar
          Publication: Cineaste (Magazine/Journal)
          Date: December 22, 2002
          Publisher: Cineaste Publishers, Inc.
          Volume: 28 Issue: 1 Page: 37(3)

          Article Type: Movie Review

          Distributed by Thomson Gale
          'Kid' Stays in Picture as suit alleges contract breach on biopic. (Media & Technology).("The Kid Stays in the Picture" documentary leads to lawsuit): An article from: Los Angeles Business Journal
          Average customer rating: Not rated
            'Kid' Stays in Picture as suit alleges contract breach on biopic. (Media & Technology).("The Kid Stays in the Picture" documentary leads to lawsuit): An article from: Los Angeles Business Journal
            Amanda Bronstad
            Manufacturer: CBJ, L.P.
            ProductGroup: Book
            Binding: Digital
            ASIN: B0008DIWYU
            Release Date: 2005-06-01

            Book Description

            This digital document is an article from Los Angeles Business Journal, published by CBJ, L.P. on May 19, 2003. The length of the article is 2158 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

            Citation Details
            Title: 'Kid' Stays in Picture as suit alleges contract breach on biopic. (Media & Technology).("The Kid Stays in the Picture" documentary leads to lawsuit)
            Author: Amanda Bronstad
            Publication: Los Angeles Business Journal (Magazine/Journal)
            Date: May 19, 2003
            Publisher: CBJ, L.P.
            Volume: 25 Issue: 20 Page: 15(1)

            Distributed by Thomson Gale
            Kid Stays in the Picture
            Average customer rating: Not rated
              Kid Stays in the Picture

              Manufacturer: FABER & FABER
              ProductGroup: Book
              Binding: Paperback
              ASIN: B000GYTQDW

              The New Age Music Guide: Profiles and Recordings of 500 Top New Age Musicians
              Average customer rating: Not rated
                The New Age Music Guide: Profiles and Recordings of 500 Top New Age Musicians
                Patti Jean Birosik
                Manufacturer: Collier Books
                ProductGroup: Book
                Binding: Paperback

                Discographies & Buyer's GuidesDiscographies & Buyer's Guides | Reference | Music | Entertainment | Subjects | Books
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                ASIN: 0020416407

                Official Book of King's Quest: Daventry and Beyond
                Average customer rating: 5 out of 5 stars
                • Great!!
                Official Book of King's Quest: Daventry and Beyond
                Donald B. Trivette
                Manufacturer: Compute
                ProductGroup: Book
                Binding: Paperback

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                ASIN: 0874551552

                Customer Reviews:

                5 out of 5 stars Great!!.......2000-10-14

                This book was great, with great descriptions. I highly reccomend that you purchase it. It gives an insight into the realms of the King's Quest Series that were never explored. A must buy!!

                Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
                Average customer rating: 4 out of 5 stars
                • marketing under a new light
                • Marketing as Strategy: Not Necessarily
                • Obtuse
                • Marketing & Value
                • Three Vs for Victory
                Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
                Nirmalya Kumar
                Manufacturer: Harvard Business School Press
                ProductGroup: Book
                Binding: Hardcover

                GeneralGeneral | Business & Investing | Subjects | Books
                MarketingMarketing | Harvard Business School Press | By Publisher | Business & Investing | Subjects | Books
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                3. Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
                4. Measuring Marketing: 103 Key Metrics Every Marketer Needs Measuring Marketing: 103 Key Metrics Every Marketer Needs
                5. Simply Better: Winning and Keeping Customers by Delivering What Matters Most Simply Better: Winning and Keeping Customers by Delivering What Matters Most

                ASIN: 1591392101

                Book Description

                In economic downturns, the marketing budget is often the first to get slashed. Why? Because many CEOs believe that marketing is unable to deliver results where it counts: the bottom line.

                Nirmalya Kumar argues that marketing’s future depends on altering its function and mindset to address the burning questions CEOs care about most. Kumar, who counsels top executives at multinational corporations, challenges marketers to change their role from tactical implementers of traditional marketing functions—like advertising and promotion—to strategic coordinators of organization-wide, transformational initiatives aimed at profitably delivering value to customers.

                Kumar outlines seven strategy-focused, cross-functional, and bottom-line oriented initiatives that can put marketing back on the CEO’s agenda—and elevate its role in shaping the destiny of the firm.

                Customer Reviews:

                4 out of 5 stars marketing under a new light.......2007-06-27

                This is a very good marketing book. It's very well written and sees marketing as a function which has effects on all the company so that it may hopefully acquire a 'marketing mindset'. Some parts take inspiration from Chan Kim's Blue Ocean strategy but the graphs are confusing and unclear. I will use it as a main textbook for my BA marketing course in college. Efficient, effective and enjoyable.
                Sergio Ianni
                [...]

                3 out of 5 stars Marketing as Strategy: Not Necessarily .......2006-08-11

                Marketing as Strategy follows the assumption that marketers have lost their seat at the big table because they no longer address the heavy strategic lifting in their respective companies. This may or may not be true. A good bit of the financial bent in most publicly held companies may have to do with the extreme pressures provided by SOX and related corporate governance issues in the post-Enron business landscape. As a result, most CEO's aren't marketers outside of marketing-driven industries.

                However, the book is a good refresher for newly minted MBA's working for consumer packaged goods manufacturers. If this isn't you, just read chapter 7 on `market drivers', which is good reinforcement for anyone in early stage companies.

                The premise is a good one - marketers can retake their place in the boardroom and executive suite and live more fulfilled professional lives. However, the suggestions given are positioned as inviolate rules. This assumption is incorrect. The idea that one should grow channels of distribution, not shrink them, is interesting but entirely dependent on factors specific to your industry and company. This clearly isn't an absolute. However, there are some good reminders to be studied here and the case studies are relatively fresh.

                The seven big ideas are presented in chapters 2 through 8.

                Chapter 2: From Market Segments to Strategic Segments: good thinking on ensuring your brand or company is focused on real differentiation from the ground up, not from the ad copy outwards. This is one of the better chapters.

                Chapter 3: From Selling Products to Selling Solutions: it's a bit specious to say that `people don't buy power drills, they buy holes.' Actually, people buy power drills. They want holes. There are many ways to make a hole, one of which is by using a power drill, and one of those drills could be yours. Or not. Maybe they will buy your competitors' product instead. Ball bearing manufacturers might want to focus on being the best ball bearing manufacturers possible and not try to make motors. There is a kernel of truth here - know your customer, provide solutions to their problems, and differentiate yourself on these parameters - but the risk is that by taking too broad an interpretation, focus can be lost.

                Chapter 4: From Declining to Growing Distribution Channels: not necessarily so. There are plenty of over-distributed products out there. There is also a huge amount of hype over `new' distribution options that fade over time. This is an over-statement. The chapter does provide a very good framework for analyzing channels, however.

                Chapter 5: From Branded Bulldozers to Global Distribution Partners: a good read if you're working for a multinational corporation faced with global account issues. However, the `before' picture in branded bulldozers still has a lot of merit. This is not an adequate `before/after' comparison, as a result. You can be a good global distribution partner and still drive your agenda a la branded bulldozer.

                Chapter 6: From Brand Acquisitions to Brand Rationalization: a good read if you're working for P&G, GM (you have my sympathies), or other brand-driven consumer company. Focus your brand strength. Mom and Apple Pie chapter.

                Chapter 7: From Market-Driven to Market-Driving: this is great, as long as you're right. Don't focus on what your customers want, tell them what they want. "If we'd listened to our customers, we would have given them a faster horse", says Ford. And I think it was Andy Grove who said something along the lines of, "who cares what customers think - we haven't told them what to think." If you're right, you're in great shape. If you ignore your market, you might still be right. If you're wrong, you look very foolish. So good luck with this one.

                Chapter 8: From Strategic Business Unit Marketing to Corporate Marketing: not necessarily so, again. There are as many reasons to decentralize as there are to centralize. Most F500 companies spend an inordinate amount of time switching back and forth between these two every few years because of corporate boredom and lack of imagination. This is not a magic bullet.

                This book is a good read for those in the bulls-eye of its intended audience. It is not a general business read for marketers of all stripes in all industries. A good refresher, some good tools, but take everything you see here with a large grain of salt because these rules just don't apply to all situations as the book seems to promote.

                1 out of 5 stars Obtuse.......2006-03-10

                This is so buzzword laden, I really couldn't make out what the guy was driving at. I abandoned it midway through the first chapter.

                5 out of 5 stars Marketing & Value .......2005-02-24

                We live in a service economy but pump our own gas. Customer Service keeps us on hold, is rude, clueless.

                After 20 years, ATMs still ask the same 8 questions and repeatedly quiz longstanding customers Dinunzio, Johnson, Goldberg, Yoon and Krzykowky if we want to speak Spanish! CRM must stand for Can't Remember Me...

                Zero-defect products are now expected. Loyalty is nil. From a features/function standpoint, product differentiation is less than .0001% - IBM, Dell, HP, Sun all have fast boxes. BMW, SAAB, Lexus, Mercedes, Audi all make great cars.

                So how do companies capture customers? Create Value? Win?

                Kumar addreses how marketing can help CEOs solve these and other problems with customer focus integrated into all functions, sound strategy and crisp tactics. Plus he has a plan to get to that transformational golden chalice - culture change that moves companies from what they sell to what they solve.

                Kumar taught for years at IMD in Lausanne, the delux advanced management institute on the lake. Though the setting was sublime, he tackled gritty and immediate issues working with active Fortune 500 execs whose challenges were hardly "academic". Kumar shows his chops here by getting to the point, being crisp and focusing on linking marketing to value. Just what CEOs needs to hear... Well done!

                5 out of 5 stars Three Vs for Victory.......2004-10-08

                Because there are already so many excellent books on marketing (e.g. Levitt's The Marketing Imagination) and strategy (e.g. Kaplan and Norton's The Strategy-Focused Organization) now in print, why another? In fact, Kumar provides a unique and compelling analysis of the interdependence of marketing and strategy. As Philip Kotler notes In the Foreword, Kumar "introduces a framework for analyzing and planning marketing strategy in terms of the three Vs': valued customer, value proposition, and value network...[he also] proposes ways to deal with growing commoditization, price pressure, and the increasing market power of global mega-retailers...[as he strives] to show how the marketing discipline `could become more strategic, cross-functional, and bottom-line oriented' than ever before." This book will be of substantial value to all organizations (regardless of their size and nature) which are in urgent need of driving their growth and innovation.

                Kumar carefully organizes his material within eight chapters whose titles indicate what each covers such as From Market Segments to Strategic Segments (for me, the most valuable chapter in this book) and From Branded Bulldozers to Global Distribution Partners (a chapter which will probably be of greatest interest to small-to-midsize companies with strategic alliances with global corporations). I agree with Peter Drucker's assertion that "the business enterprise has two and only two basic functions: marketing and innovation produce results; all the rest are costs." I also agree with Warren Buffett who suggested that price is what is charged for whatever is sold; value is what the buyer thinks it's worth. As Kumar observes in the final chapter, "Marketing must prove that it is willing and ready for its leadership role in transforming the company. It must convince others of its unique capabilities, resources and skills, and its mind-set to lead -- and that it has matured as a discipline to become [as noted by Kotler] more strategic, cross-functional, and bottom-line oriented."

                This book helps its reader to understand "the strategic marketplace challenges that all CEOs face today," an obhective which is especially important now when CEOs seek strategic leadership from marketers inorder to exploit new business opportunities, build strong brand and customer franchises, increase the organization's overall customer responsiveness, redefine industry distribution channels, enhance global effectiveness, and reduce such risks as industry price pressures. As Kumar suggests, "It is about marketers doing better things rather than simply doing things better." For whatever reasons (Kumar suggests several), those responsible for marketing seldom aspire to lead major transformational projects that involve cross-functional, multi-national teams sponsored by the CEO. In this volume, Kumar offers what he calls "The CEO's Marketing Manifesto" (please see Figure 1.1 on page 9) which can guide and inform transformational marketing initiatives. Indeed, his entire book coiuld well serve as an operations manual for such initiatives.

                Well-done!

                Books:

                1. Visual Literacy: A Conceptual Approach to Graphic Problem Solving
                2. Who's Who in Art, 28th Edition
                3. Wild Girls: Paris, Sappho, and Art: The Lives and Loves of Natalie Barney and Romaine Brooks
                4. Windows and Mirrors: Interaction Design, Digital Art, and the Myth of Transparency (Leonardo Books)
                5. Wireless Imagination: Sound, Radio, and the Avant-Garde
                6. Wisdom and Compassion: The Sacred Art of Tibet
                7. A Chinese Bestiary : Strange Creatures from the Guideways Through Mountains and Seas
                8. A Grammar of South Efate: An Oceanic Language of Vanuatu (Oceanic Linguistics Special Publications)
                9. Abstract Expressionist Women Painters
                10. Alex Harris: Islas en el Tiempo

                Books Index

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