The artists' survival manual: A complete guide to marketing your work
Average customer rating: 5 out of 5 stars
  • An invaluable resource for any artist
  • This is a "must-have" book for every visual artist.
The artists' survival manual: A complete guide to marketing your work
Toby Judith Klayman
Manufacturer: Scribner
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Arts & Photography | Subjects | Books
Similar Items:
  1. How to Survive and Prosper as an Artist, 5th ed.: Selling Yourself Without Selling Your Soul How to Survive and Prosper as an Artist, 5th ed.: Selling Yourself Without Selling Your Soul
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ASIN: 0684181266

Customer Reviews:

5 out of 5 stars An invaluable resource for any artist.......1999-07-05

The Artist's Survival Manual is just that. Any artist, beginning or long time professional can find something invaluable in this easy to follow clearly written manual. Subjects ranging from contracts to tax issues are approached in an informative straight forward manner not without some humorous observations to boot.Another aspect of this book is the way that Toby has thoughtfully acknowledged topics like creative blocks,and general morale for artists through the long haul. There are chapters with detailed information along with anecdotes from Toby's very experienced and succesful art business. A section with simple forms and contracts that can be used by the artist.A more than basic primer that covers the ins and outs of everything from galleries,group exibitions,and having an open studio,as well as basic sales ethics blending together making for a sharp informative read that leads to a better sense of what is going on in the art world,and how to approach it all with more confidence. I highly reccomend it.

5 out of 5 stars This is a "must-have" book for every visual artist........1999-02-21

This is a "must-have" book for every visual artist involved in marketing his or her own artwork. All the important issues involved in marketing one's own artwork are dealt with in this book by Ms. Klayman, who has long been a visual artist herself as well as an expert on laws, contracts and royalties for visual artists and currently an instructor in an arts administration program at Golden Gate University. As an artist in San Francisco, I have used this book to educate myself about the various issues involved in marketing my own work.

Ms. Klayman guides us step-by-step through the often dreaded maze of dealing with copyright issues, pricing issues, commission issues, multiples as a way to enhance an artist's offerings and earnings, consignment arrangements, artist-gallery relationships, bookkeeping for tax purposes, avoiding problems with the IRS, to name a few. Potential pitfalls of all kinds are held up for our inspection and clear directions are given for their avoidance. A wealth of sample forms are included in the book (which can be used with written permission of the author)--Artist-Gallery Agreement, Resume, Consignment Receipt Form, Installment Sales Agreement, among others. Every artist needs to be ready with the tools presented in this book in order to be a successful business person-and these days every artist must be a successful business person as well as an artist in order to survive in the marketplace.

Klayman's book also delves into the complex personal situations every artist faces upon commitment to being an artist in society. Since most artists need a second job in order to survive financially as an artist (and many studies support this fact), there are some very specific dilemmas almost every artist faces related to balancing time and energy--these are discussed. Also explored are slumps, the importance of keeping in touch with one's collectors, the sometimes difficult relationships with other artists, definition of success, believing in one's own work, insurance issues and even writing a will.

Every artist entertaining the idea of selling work or in the midst of being represented by galleries and dealers or even just selling work in the studio NEEDS this book.

World Press Photo 2005
Average customer rating: Not rated
    World Press Photo 2005

    Manufacturer: Thames & Hudson
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Photography | Arts & Photography | Subjects | Books
    PhotojournalismPhotojournalism | Photography | Arts & Photography | Subjects | Books
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    ASIN: 0500976457

    Book Description

    For more than fifty years an international jury has met in Holland under the auspices of the World Press Photo Foundation to choose the world's finest photographs. This is universally recognized as the definitive competition for photographic reporting, and photojournalists, newspapers, and magazines throughout the world submit thousands of images in the race to win.

    The World Press Photo Competition 2005, the forty-eighth contest to date, brings together some 200 images. The best pictorial journalism from an eventful year, this selection brings us face to face with contemporary world events—an impressive visual record of social, political, cultural, scientific, and, above all, human milestones. 200 photographs, 80 in color
    World Press Photo 2005.(news) : An article from: Afterimage
    Average customer rating: Not rated
      World Press Photo 2005.(news) : An article from: Afterimage
      Bill Kouwenhoven
      Manufacturer: Visual Studies Workshop
      ProductGroup: Book
      Binding: Digital

      GeneralGeneral | Performing Arts | Arts & Photography | Subjects | Books
      ASIN: B000B7O3GO
      Release Date: 2005-08-30

      Book Description

      This digital document is an article from Afterimage, published by Visual Studies Workshop on July 1, 2005. The length of the article is 847 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

      Citation Details
      Title: World Press Photo 2005.(news)
      Author: Bill Kouwenhoven
      Publication: Afterimage (Magazine/Journal)
      Date: July 1, 2005
      Publisher: Visual Studies Workshop
      Volume: 33 Issue: 1 Page: 4(1)

      Distributed by Thomson Gale

      Elektra: The Movie TPB (Elektra (Graphic Novels))
      Average customer rating: 5 out of 5 stars
      • Hey this is the movie version
      Elektra: The Movie TPB (Elektra (Graphic Novels))
      Sean McKeever , and Mike Perkins
      Manufacturer: Marvel Comics
      ProductGroup: Book
      Binding: Paperback

      TeensTeens | Subjects | Books | Authors, A-Z | Biographies & Memoirs | Health, Mind & Body | History & Historical Fiction | Horror | Literature & Fiction | Manga | Mysteries | Reference | Religion & Spirituality | School & Sports | Science & Technology | Science Fiction & Fantasy | Series | Social Issues
      Popular CulturePopular Culture | Literature | Children's Books | Subjects | Books
      SuperheroesSuperheroes | Science Fiction, Fantasy, Mystery & Horror | Literature | Children's Books | Subjects | Books
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      GeneralGeneral | Graphic Novels | Comics & Graphic Novels | Subjects | Books
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      ElektraElektra | Characters | Comics & Graphic Novels | Subjects | Books
      GeneralGeneral | Literature & Fiction | Subjects | Books | Classics | Comic | Contemporary | Literary
      ASIN: 078511713X
      Release Date: 2005-01-05

      Book Description

      The comic adaptation of the blockbuster motion picture starring Jennifer Garner, this collection captures all the cinematic excitement of the new hit movie - plus a selection of the classic Daredevil and Elektra stories that inspired the film! The world's most dangerous assassin, Elektra remains a mystery, a shadow - until she chooses to reveal herself. Trained as a ninja, loyal to no one, she sells her amazing abilities - and her mastery of the deadly sai - to the highest bidder. Moving from job to job, contract to contract, she can visit death on the most defended of targets - for the right price. It is who she is, what she does, the whole of her identity. Her life is one of seclusion, cover identities and a bewildering succession of disguises. A single fact is certain: Every time Elektra kills, she knows exactly how it feels to die! Collecting the Movie Adaptation, Daredevil #168 and #181, and Elektra Minus #1.

      Customer Reviews:

      5 out of 5 stars Hey this is the movie version.......2005-12-24

      Okay if TAttoo isn't in here or Typhoid (Mary) then let me know where they are. I'd hope the Ultimate would be like the new movie version.
      Elektra: The Movie TPB
      Average customer rating: Not rated
        Elektra: The Movie TPB
        Sean McKeever , and Mike Perkins
        Manufacturer: Marvel Comics
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Comics & Graphic Novels | Subjects | Books
        MarvelMarvel | Publishers | Comics & Graphic Novels | Subjects | Books
        ElektraElektra | Characters | Comics & Graphic Novels | Subjects | Books
        ASIN: B000LSBTB0

        Book Description

        The comic adaptation of the blockbuster motion picture starring Jennifer Garner, this collection captures all the cinematic excitement of the new hit movie - plus a selection of the classic Daredevil and Elektra stories that inspired the film! The world's most dangerous assassin, Elektra remains a mystery, a shadow - until she chooses to reveal herself. Trained as a ninja, loyal to no one, she sells her amazing abilities - and her mastery of the deadly sai - to the highest bidder. Moving from job to job, contract to contract, she can visit death on the most defended of targets - for the right price. It is who she is, what she does, the whole of her identity. Her life is one of seclusion, cover identities and a bewildering succession of disguises. A single fact is certain: Every time Elektra kills, she knows exactly how it feels to die! Collecting the Movie Adaptation, Daredevil #168 and #181, and Elektra Minus #1.

        Fictoids... Short Fiction... Very Short
        Average customer rating: 4 out of 5 stars
        • Funny fictional factoids
        • comic relief
        • For Jollies!
        • Hilarious fictional facts
        Fictoids... Short Fiction... Very Short
        Bill Dutcher
        Manufacturer: Dutcher & Company, Inc.
        ProductGroup: Book
        Binding: Hardcover

        ComicComic | General | Literature & Fiction | Subjects | Books
        ContemporaryContemporary | General | Literature & Fiction | Subjects | Books
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        ASIN: 097619130X

        Product Description

        Neither historically accurate nor politically correct, Fictoids is a random walk through cultural history from 1220 BC to 2004. A "fictoid" is a fictional factoid, making a statement or telling a story in one sentence. Featuring cover art and illustrations by New Yorker cartoonist Jack Ziegler, the book includes fictoids about music, movies, plays, books, sports, politics, business and other topics too random to mention.

        Customer Reviews:

        4 out of 5 stars Funny fictional factoids.......2006-07-01

        In the introduction, a fictoid is described as "...a bit of fictional history, maiking a statement or telling a story in one sentence." Fictoids are also witty and humorous, although some of them were over my head as I didn't understnand the reference. The ones I did get made me smile. Each page in this book is basically a one-liner, making it perfect for a lazy beach/pool reading if one doesn't want to concentrate too long on a novel or book. One I liked was: "In 1754, Philadelphia accountant and habitial procrastinator Joseh P. Fiscal had fallen six months behind in his work, and looking for a way to catch up, invented what is now known as the Fiscal Year."

        3 out of 5 stars comic relief.......2006-05-25

        This book is great for laughing out loud and then deciding to figure out where lies the truth.

        4 out of 5 stars For Jollies!.......2005-06-05

        What, you may ask, is a "fictoid?" Well, as author and fellow Okie Bill Dutcher explains, a fictoid is a fictional factoid, and Dutcher provides a delightful plethora of them in his fun book entitled (of course) FICTOIDS. As an example:

        "Since 1994, commuters entering Manhattan in car pools have been required to use bridges instead of tunnels, due to rising health concerns over car pool tunnel syndrome."

        Hey, that's funny, I don't care who you are! Dutcher gives us a history of fictoids, going all the way back to 1224 BC. Most are witty, a few rather lame, but all of them entertain. And Dutcher, a former journalist, can sure manipulate the English language with some outstanding adjectives (for example, "Pugnacious Palooka, the pusillanimous pugilist"), which makes the book a fun read in and of itself. FICTOIDS is guaranteed to prompt a smile or two, along with some well-deserved giggles.
        --D. Mikels

        5 out of 5 stars Hilarious fictional facts.......2005-05-30

        This is really funny. In a world overtaken by reality shows, fictoids is the revenge of fiction over facts. The book brings plausible and short explanations to the surrealism of the world surrounding us.

        The Oklahoman gave this book a great review - I fully agree with them:
        http://newsok.com/article/1510259/?template=entertainment/books

        Beyond Uhura: Star Trek and Other Memories
        Average customer rating: 4 out of 5 stars
        • wonderful
        • Interesting autobiography
        • Beyond Uhura: Star Trek and Other Memories
        • Great book
        • Where No Non-Secularist {i.e., CHRISTIAN} has gone before ??
        Beyond Uhura: Star Trek and Other Memories
        Nichelle Nichols
        Manufacturer: Berkley
        ProductGroup: Book
        Binding: Paperback

        Television PerformersTelevision Performers | Arts & Literature | Biographies & Memoirs | Subjects | Books
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        ASIN: 1572970111

        Customer Reviews:

        5 out of 5 stars wonderful.......2007-09-09

        very worth reading, even if you aren't much into Star Trek stuff.

        Especially interesting for me was, of course, the struggle it was for a young talented black woman to get a space in a succesful TV show in the 60s. It seems astounding, from our perspective, that her story was so difficult, and that she almost wouldn't have remained in Star Trek at all without a chance encounter with none other than Martin Luther King.

        If you are interested in civil rights and/or showbiz intrigue, you'll certainly love this. What a lady!

        4 out of 5 stars Interesting autobiography.......2005-11-28

        This autobiography by Nichelle Nichols reflects upon her life, as a black actress, facing racism of her times and breaking them with certain amount of courage and skills. First half of the book retells the story of her life prior to Star Trek, her education, training and people whom she met, some who were helpful while others who were not. Her occasional slide into self praise is typical of many memoirs, not atypical.

        But for most people who read this book, they read it because they are Star Trek fans and second part of the book don't disappointed them at all. She goes into all sort of interesting tales about her experiences in Star Trek that brought her to the forefront. Her story on how Martin Luther King talked her into staying on the show, her frustration with the limited role she was having and her relationships with her co-workers while still fighting occasional racism at the studios proves to be an set of very interesting and telling stories. She continued on with her stories on the Star Trek movies as well as her work with NASA.

        Like Jimmy Doohan and George Takei books, Nichols seem to have problems with William Shatner. From the three of them, Shatner does not seem to be a very generous actor and by design or not, William Shatner often end up sounding like a self centered cad. Its interesting that almost every Star Trek actor have problems with Shatner. But she was generous enough to say that Shatner as a director of Star Trek V, was most wonderful person. Doohan and Takei had no kind words for Shatner in their books.

        Intersting reading material for all Star Trek fans. Story of Nichelle Nichols proves to be one of courage and determination that marked her a very special woman. In some ways, that make the color of her skin immaterial in the end.

        5 out of 5 stars Beyond Uhura: Star Trek and Other Memories.......2005-10-02

        I really enjoyed this book. Nichelle tells lots of great stories. A couple of times it would get a little bogged down in details about all her various gigs, but for the most the book moved quickly. She begins with her multi-racial family living thru segregation. She goes on to tell stories about how her carreer evolved, her brush with gangsters running the entertainment industry, her relationship with Gene Roddenbery, how insensitive Bill Shatner was to his cast mates, and by contrast, how egalitarian Leonard Nimoy was, and about her work with NASA recruiting astronauts. There are many, many fascinating stories in this book.

        5 out of 5 stars Great book.......2002-12-10

        I just came from reviewing Walter Koenig's book and I'd like to take the chance to review Nichelle's book. Nichelle's is the 2nd ST book I've read this week.

        I liked Uhura on Star Trek, but after reading Nichelle's book I admire her even more. Nichelle is a brave woman and she had to put up with a bunch of [stuff] to get where she did. If you read her book, you'll see she met a few people that made racial comments to her and treated her badly because of her skin color. I don't know Nichelle, but I must say that I admire her bravery to put up with some of the stuff she had to put up with.

        Let me move onto her Star Trek days. I was entertained by the chapters talking about Star Trek. Like Walter Koenig's book, she didn't really talk about the issues with William Shatner. She skimmed the surface, but then I reach the end of the book where Bill wants to interview her for his Star Trek Memories book. She did sound upset that William betrayed her trust, but she didn't spend the whole book dissing him. It's just my guess, but I get the feeling when I read James Doohan's book that's when I'll see the dissing start. I like every Star Trek cast member, including Bill Shatner and I'm still going to like every member whether or not Bill did have a chip on his shoulder.

        Anyway, Nichelle's book is def. worth a read.

        5 out of 5 stars Where No Non-Secularist {i.e., CHRISTIAN} has gone before ??.......2002-10-07

        Hi ... as if my Review Title isn't "controversial" enough. Might I first note, with sick fascination, the overwhelming majority of occasions on which We Of Varied "Colors" wildly [ and customarily, VIOLENTLY ] flail away at each other ? Ruefully, therefore, even when Gayle Sayer's beautiful autobiography, I Am Third, was *not* out-of-print, hardly ANYbody, Black -or- White, decided it worth the time to read, among other chapters, Gayle's summary of his friendship with Brian Piccolo entitled "Pick." As my segue into some brief remarks on Nichelle Nichols autobiography, Beyond Uhura, might I specify: look to a verse in the Beautiful Beatles song "A Day In The Life" wherein Paul McCartney, I believe, sings "The Crowd of People turned *away* ... BUT I just *had* to look ... having Read the book." That's what I think, and feel, about Ms. Nichols splendid autobiography. What a wonderful Lady, and how very gracious, talented, lovely (in AND out), non-bigoted, non-judgemental, and holy she is ! Her autobiography is an invaluable, indispensable read for we who vituperously segment ourselves into separate "Races" ( check out the Graham Nash song, if you will, titled "There's Only One" ) and stick hurtful, derogatory LABELS upon anyone but OURSELVES. Nichelle, like Gayle, simply tells us the TRUTH, and like Mr. Sayers, Nichelle relates Truth to us like the genuine, loving Christian she is !!
        Beyond Uhura - Star Trek and Other Memories
        Average customer rating: Not rated
          Beyond Uhura - Star Trek and Other Memories
          Nichelle Nichols
          Manufacturer: Putnam,
          ProductGroup: Book
          Binding: Hardcover

          GeneralGeneral | Star Trek | Media | Science Fiction & Fantasy | Subjects | Books
          ASIN: B000NZVZYM
          Beyond Uhura Star Trek & Other Memories
          Average customer rating: Not rated
            Beyond Uhura Star Trek & Other Memories
            Nichelle Nichols
            Manufacturer: F. P. Putnam's
            ProductGroup: Book
            Binding: Hardcover

            GeneralGeneral | Star Trek | Media | Science Fiction & Fantasy | Subjects | Books
            Look Inside Science Fiction & Fantasy BooksLook Inside Science Fiction & Fantasy Books | Trip | Specialty Stores | Books
            ASIN: B000GL2C9K
            BEYOND UHURA: STAR TREK AND OTHER MEMORIES.
            Average customer rating: Not rated
              BEYOND UHURA: STAR TREK AND OTHER MEMORIES.

              Manufacturer: Boxtree
              ProductGroup: Book
              Binding: Hardcover

              Arts & LiteratureArts & Literature | Biographies & Memoirs | Subjects | Books | Actors & Actresses | Artists, Architects & Photographers | Authors | Composers & Musicians | Dancers | Entertainers | Movie Directors | New Age | Television Performers | Theatre
              GeneralGeneral | Biographies & Memoirs | Subjects | Books
              GeneralGeneral | Television | Entertainment | Subjects | Books
              GeneralGeneral | Star Trek | Media | Science Fiction & Fantasy | Subjects | Books
              ASIN: 075220839X
              Beyond Uhura : Star Trek and Other Memories
              Average customer rating: Not rated
                Beyond Uhura : Star Trek and Other Memories

                Manufacturer: G.P. Putnam's Sons
                ProductGroup: Book
                Binding: Hardcover

                GeneralGeneral | Biographies & Memoirs | Subjects | Books
                GeneralGeneral | Star Trek | Media | Science Fiction & Fantasy | Subjects | Books
                ASIN: 0752206508

                The Comedy Songs of George & Ira Gershwin
                Average customer rating: 3 out of 5 stars
                • Presentation versus content
                The Comedy Songs of George & Ira Gershwin

                Manufacturer: Alfred Publishing Company
                ProductGroup: Book
                Binding: Paperback

                SongbooksSongbooks | Music | Entertainment | Subjects | Books
                PopularPopular | Songbooks | Theory, Composition & Performance | Music | Entertainment | Subjects | Books
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                MusicalsMusicals | Musical Genres | Music | Entertainment | Subjects | Books
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                ASIN: 0757901344

                Customer Reviews:

                3 out of 5 stars Presentation versus content.......2007-01-10

                The songs in this slender volume are delightful but the binding is so poor that after only a few weeks of use many pages have become completely detached.
                The Comedy Songs of George & Ira Gershwin
                Average customer rating: Not rated
                  The Comedy Songs of George & Ira Gershwin

                  Manufacturer: Warner Brothers Publications
                  ProductGroup: Book
                  Binding: Hardcover

                  MusicMusic | Entertainment | Subjects | Books | Biographies | Books on CD | Books on Cassette | Business | General | History & Criticism | Instruments & Performers | Musical Genres | Recording & Sound | Reference | Songbooks | Theory, Composition & Performance
                  ASIN: 0711979189

                  Championship Domino Toppling Book and Gift Set: Includes 112 Dominoes
                  Average customer rating: 2.5 out of 5 stars
                  • How to frustrate a child
                  • Domino-Palooza
                  • decent book, disappointing dominoes
                  Championship Domino Toppling Book and Gift Set: Includes 112 Dominoes
                  Robert Speca
                  Manufacturer: Sterling
                  ProductGroup: Book
                  Binding: Paperback

                  GeneralGeneral | Puzzles & Games | Entertainment | Subjects | Books
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                  ASIN: 1402706596

                  Book Description

                  Domino toppling champion Robert Speca offers winning strategies in a value priced gift and book set.

                  The “Domino Wizard” teaches you his magic for setting up elaborate designs and then toppling the whole array. And, because 112 dominoes (four complete sets) are packed right with the book, you’ll be able to start trying his tricks instantly. As every image clearly shows, dominoes are pure, undiluted build-’em-up and knock-’em-down fun. If you’re new to toppling dominoes, begin with simple straight lines to get some experience on how far apart to place the dominoes so they strike one another perfectly. As your skills increase, work with ramps or do other intermediate-level stunts, including the spiraled Ram’s Horns and complicated triple and super peel-offs. The advanced toppler can take a chance on truly complex domino acrobatic.

                  Customer Reviews:

                  1 out of 5 stars How to frustrate a child.......2005-04-03

                  The book of this set is extremely interesting.Then my very patient grandchild attempted to set up the dominoes. He tried for more than an hour. The dominoes are so flimsy and weightless that they simply would not stand up and always fell over by themselves. The idea is excellent, but the dominoes are so inferior it is a crime to include such very poor quality. Sell the book separately. I tried to reach the author by his email, but is was no longer available. He is probably ashamed of his product.

                  5 out of 5 stars Domino-Palooza.......2004-12-25

                  Hey it's Dr. Pepper again and I want to say that I think the book and the dominos are a great deal. I want to thank Mr. Speca for going into so much detail so I could share the knowlege with my three children. We all enjoy long hours of setting up and knocking down dominos with tricks such as the "Tarzan Swing."

                  2 out of 5 stars decent book, disappointing dominoes.......2004-12-21

                  I thought I'd found a good deal with the book and 112 dominos set. The book is informative and a good beginner book, but the dominos included are cheap and too small to really do anything with. Nowhere on the box or ad does it say they are not real dominos. I was disappointed.
                  Championship Domino Toppling Book and Gift Set : Includes 112 Dominoes
                  Average customer rating: Not rated
                    Championship Domino Toppling Book and Gift Set : Includes 112 Dominoes
                    Robert Speca
                    Manufacturer: NY
                    ProductGroup: Book
                    Binding: Paperback
                    ASIN: B000MU6MK0

                    Integrated Advertising, Promotion, and Marketing Communications, Second Edition
                    Average customer rating: 3 out of 5 stars
                    • Good book, some dated examples, frequent missing CD
                    • Robert the Advertising Planner
                    Integrated Advertising, Promotion, and Marketing Communications, Second Edition
                    Kenneth E. Clow , and Donald Baack
                    Manufacturer: Prentice Hall
                    ProductGroup: Book
                    Binding: Paperback

                    GeneralGeneral | Business & Investing | Subjects | Books
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                    ASIN: 0131405462

                    Book Description

                    This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools. For marketing professionals and ad agency account executives.

                    Customer Reviews:

                    3 out of 5 stars Good book, some dated examples, frequent missing CD.......2005-07-23

                    I have enjoyed this book. In most cases I can skim the sections I know, skipping examples, and do well on the tests so it is very well structured. There are lots of excellent examples flushing out contents for the total newbie. A lot of thought went into the projects and case studies. If you are looking for a good overview of markting concepts and have a solid instructor to lead discussions about them, this is a great textbook.

                    That's the good.

                    The bad is that a number of examples are quite dated. For example, the book claims that Nintendo owns something like 82% of the video game market. How many years ago was this written and how would Sony and Mircrosoft respond? Intel's partnership with Gateway is mentioned in co-branding whereas the modern example would be Dell. Intel actually pays for 2/3 of Dell's advertising as part of the Intel Inside promotion.

                    Furthermore, the book makes no mention of Account Planning, and increasingly important field in advertising. One would think we still lived in 1992 when the Account Executive was asked to handle all strategic decicisions.

                    The book needs an overhaul in these ways but the essence is still very solid.
                    [...]
                    If you need to buy this textbook, buy it early, and make sure you get the CD. If you don't, send it back.

                    3 out of 5 stars Robert the Advertising Planner.......2005-07-06

                    A good textbook for university students. For pro's, the book lacks a touch of ingeniuity.
                    Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package, Second Edition
                    Average customer rating: Not rated
                      Integrated Advertising, Promotion, Marketing Communication and IMC Plan Pro Package, Second Edition
                      Kenneth E. Clow , and Donald Baack
                      Manufacturer: Prentice Hall
                      ProductGroup: Book
                      Binding: Paperback

                      GeneralGeneral | Business & Investing | Subjects | Books
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                      ASIN: 013106052X

                      Book Description

                      This volume takes a broader approach than Advertising or Promotions surveys and gives readers an integrated learning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated marketing communications, corporate image and brand management, consumer buyer behavior, business-to-business buyer behavior, promotions opportunity analysis, advertising management, advertising design, both theoretical and executional frameworks, IMC promotional tools and integration tools. For marketing professionals and ad agency account executives.

                      Integrated Advertising, Promotion, and Marketing Communications, Second Edition
                      Average customer rating: Not rated
                        Integrated Advertising, Promotion, and Marketing Communications, Second Edition
                        Donald Baack Kenneth E. Clow
                        Manufacturer: Prentice Hall
                        ProductGroup: Book
                        Binding: Paperback
                        ASIN: B000OIAEO0

                        Books:

                        1. The Beginner's Guide Pastels: A Complete Step-By-Step Guide to Techniques and Materials
                        2. The Cambridge Companion to Delacroix (Cambridge Companions to the History of Art)
                        3. The Complete Paintings of Manet (Penguin Classics of World Art)
                        4. The erotic drawings of Mihaly Zichy;: Forty drawings
                        5. The Icons of Their Bodies
                        6. The Illusion of Life: Disney Animation
                        7. The Papacy and the Art of Reform in Sixteenth-Century Rome: Gregory XIII's Tower of the Winds in the Vatican (Monuments of Papal Rome)
                        8. The Power of Feminist Art: The American Movement of the 1970S, History and Impact
                        9. The Stained Glass of William Morris and his Circle (Studies in British Art)
                        10. The Stamp of Impulse: Abstract Expressionist Prints

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