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Technique Anglaise: Current Trends in British Art
Manufacturer: Thames & Hudson
ProductGroup: Book
Binding: Paperback
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ASIN: 0500973962 |
Book Description
The Darkroom Handbook, Second Edition, is a completely revised and updated version of a classic guide to the best design, construction, and equipment to use when setting up a darkroom.
This book features ideas and money-saving tips on how to put a darkroom almost anywhere in your home or apartment. It takes you inside darkrooms of photographers around the world including those of famous photographers such as, Harry Callahan, Aaron Siskind, Berenice Abbott, and W. Eugene Smith. In addition, it contains detailed do-it-yourself plans for the most essential darkroom components, cutouts and design grids to plan that "dream" darkroom, and special sections on the color darkroom and the digital darkroom.
The most comprehensive book on the darkroom.
A step-by-step guide to help anyone plan and build a photo lab.
Illustrated with an abundance of photos and sketches.
Customer Reviews:
For those that still do this..........2007-09-11
This book is a nice and detailed overview of the process, but for me the best part has to have been the darkroom setup ideas for "alternative" spaces. If you've got very little room to work with but you're stubbornly attached to the idea of setting up your own darkroom, this book is definitely worth a look.
The perfect book!.......2004-08-15
This book is amazing. It really has everything you would need to know to build a darkroom, from building the walls, doing plumbing and electricity, to how to build a sink. I am so happy I bought this book - there were so many little things I didn't even consider until I started reading this book. Now I know what I need to build the darkroom, and can actually envision what it will be like. I have so many ideas, and I'm really excited about building my darkroom!
This is the book you want if you are going to build a darkro.......2003-03-14
This is the book you want if you are going to build a darkroom. It is excelent! I got another book and half of it was how to build a wall using drywall. This one was not like that and really had plans and technical information that you want.
The only guide you will ever need to building a darkroom.......2000-04-01
I just purchased this book because i am planning to build a darkroom in my basement, and it has provided me with alot of information. And if you have a really small bathroom and you think it's impossible to turn it into a darkroom and use it at the same time, then you better get this book. There are floorplans/layouts & elevation provided, as well as pictures to give you an idea of how your darkroom will turn out. There are so many alternatives given that you can't go wrong in builiding the perfect darkroom of your own and save money as well.
A GREAT BOOK FOR LESS THAN PERFECT CONDITIONS.......2000-02-14
I found this book to be very practical and direct. What impressed me most was that the authors took into account the fact that not everyone has the ideal accomodations for a darkroom. Each section goes into the how-to of every phase of setting up a simple, basic to the sophisticated darkroom. Everything is spelled out in detail allowing you to "opt out" of any part of the process that you feel may be "over your head" (call the plummer) and to deal with those that are within your reach. In between, the book allows you to peek at how others have set up their facilities. Over all a great book for anyone looking to set up a dark room the "right way".
Average customer rating:
- Minnesota school bus driver loves it!!
- Let's see pokemon! 3 is the best book ever.
- Far too easy even for the youngest kids.
- Pokemon for pre-readers
- Beautiful book, but extremely easy
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Let's Find Pokemon! Postcard Book
Manufacturer: VIZ Media LLC
ProductGroup: Book
Binding: Paperback
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Similar Items:
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Let's Find Pokemon! Special Complete Edition: Find Pokemon SP ED
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How to Draw Pokemon
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The Official Pokémon Handbook
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Pokemon Guide Book
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Pokemon Get Well Pikachu! #6 (Pokemon, Reader)
ASIN: 1569316546 |
Book Description
Every page in the Let's Find Pokemon! Postcard Book is a postcard packed with Pokemon, some in a Where's Waldo? fashion in which readers must find different characters in different scenes, and some as word puzzles. Four of the postcards can be pieced together to make a poster, and all scenes are favorites from the popular Let's Find Pokemon! books.
Customer Reviews:
Minnesota school bus driver loves it!!.......2001-01-20
I picked this book up last year hopeing that maybe one or two of the younger kids on my p.m. route would look at it for a few minutes. (p.m. route is wild beyond control!)--I was amazed at the attention it got. Kids sat hypnotized by it. Yes,, they found them all; but that didn't seem to matter. They passed it from one to another, and even the older kids took the time to look and talk to the younger. This year they asked me to bring it again. I know the Pokemon craze is slowing quite a bit, but believe me, any book that can quiet a bus for even a short time is great in my opinion. I'm buying #2 & #3 Find Pokemon NOW.
Let's see pokemon! 3 is the best book ever........2000-11-12
"Let's Find pokemon! 3" has alot of great and new pokemon in it. I am a young person of 13 and would like all pokemon fans to know that Kazunori has done it again! If you like pokemon,then you will like to find your favorites in this wonderful book as well as some not yet seen. It is a must for all pokemon trainers like myself. I think the book is the best yet and hope that you will find it a great addition to your collection! I give the book an A+ for all the work Kazunori has done to expand the pokemon legend! I hope he makes more of the pokemon series books like this one which I will be sure to buy! This author is a real genius of imagination which will not disappoint the pokemon fan.
Far too easy even for the youngest kids........2000-10-19
I bought this book counting on the "Where's Waldo" style and difficulty. However, it falls somewhat short. The artist and/or publisher neglected the fact that kids have a lot of time on their hands. Especially when my wife and I want a few hours of peace and quiet. I'm not sure what the author/artist was aiming for really.
Sorry Nintendo, more market research would have been a plus. This book only lasts one nap, maybe two. Each session of the book gets shorter and shorter and the main appeal is the Pokémon characters. Nintendo is falling into the old rut of, "What can we market with Pokémon characters?" Instead of, "What should we market with Pokémon characters?"
Pokemon for pre-readers.......2000-07-18
My son just turned five and can not read, but he loves Pokemon. This book is a Where is Waldo type book and can be used by non-readers. On each page you have to find Pokemon while going through a maze. This book is more of a game then a reading book. I highly recommend this book for pre-reader Pokemon lovers to get them interested in looking at books on their own.
Beautiful book, but extremely easy.......2000-06-10
This is a beautiful book, but much too easy to find the "hidden" Pokemon. This was my 4-year-old son's first "find the character" book; he finished the book in one afternoon's car ride. Thankfully he's still enjoyed simply looking at the pictures since they are Pokemon.
Book Description
Molly Ivins -- one of the nation's toughest and funniest political observers -- is back with some more of her illuminating commentary about the state of our government.
Following the terrific success of the runaway bestseller Molly Ivins Can't Say That, Can She?, this biting new collection of provocative writings takes a piercing look at a new regime of leaders and contains more fearless, hilarious writing from deep in the heart of Texas. Nothin' But Good Times Ahead features Ivins's writing about the wild 1992 presidential campaign, including her profiles of fellow Texan Ross Perot, as well as President Clinton's early days in Washington. Molly Ivins has sharpened her pencil once again and establishes herself as a national treasure, and one of the savviest thinkers in America.
Molly Ivins Can't Say That, Can She? is also available from Random House AudioBooks.
Acknowledgments
Being an "Arthur" -- Mother Jones, Jan/Feb 1992; Deep in the Heart... -- Mother Jones, April/May 1992; Good Morning, Fort Worth! Glad to be Here -- Fort Worth Star-Telegram, 3/1/92; The Queen and the Reunion -- A Veddy Interesting Contrast -- Dallas Times-Herald, 5/26/91; Reindeer are Counted Better than Homeless -- Fort Worth Star-Telegram, 12/22/92; Hill's Allegations Hit a Nerve with Many Kinds of Women -- Dallas Times-Herald, 10/21/91; Gibber & Other Misdemeanors -- The Texas Observer, n.d.; I Am the Cosmos -- Mother Jones, October 1991; United We Stand... Divided and Durn Proud of It! -- Fort Worth Star-Telegram, 7/5/92; With U.S. Media, Malice is Absent -- But so is Attention -- Fort Worth Star-Telegram, 9/20/92; Madonna and Other Arthurs -- Progressive, January 1993; They're Regulating Everything -- Plus the Kitsch in Sync -- Dallas Times-Herald, 5/17/92; Who Am I? What Am I Doing Here? -- Progressive, December 1992; Thank you George, Dan, Marilyn -- Fort Worth Star-Telegram, 11/26/92.
Customer Reviews:
Molly Ivins has brought tears of laughter to my loved ones ..........2007-05-13
Both my father and husband laugh until the tears start to flow, then they go back and read some more! This type of a talented pen is so very precious in these current soberingly serious times; the Bush years. Thank you.
Laughin' to hide the pain.......2004-09-18
In "Nothin' but Good Times Ahead," Molly Ivins takes one of her typically ironic and good-natured romps across the Texas and national political landscapes. The book, a compilation of short essays from Mother Jones, The Fort Worth Star-telegram and other sources, covers the tail end of Bush I's presidency in 1992 and the birth of the Clinton administration. Along the way she also chronicles the daffy dealings with the Texas "Lege," mostly skewering her state's "wiggy" Republican representatives. These worthies never saw a school improvement or gun-limitation bill they couldn't oppose. I often wondered how soft-hearted Ivins gets out of bed in the morning to cover the incredible array of lunkheads, nitwits and pea-brains that inhabit the hallowed halls of government.
Ivins is at her best when she plays the head-shaking good ol' girl. But beneath the pose is a patriotic and populist heart that bleeds for the destitute and abandoned who are either ignored or manipulated by politicians seeking their own aims. Ivins's Fourth of July pieces are true-blue, inspiring paeans to the goodness of ordinary Americans, the awesomeness of the Constitution and the baseness of politicians who disregard it.
No matter how many times I read Ivins' work, I still marvel at her artful artlessness, her compassionate intelligence and (especially) her ardor for the common person and the common good. Long live Molly Ivins!
A good Molly starter........2003-11-10
This book is a good introduction to Molly Ivins' style of writing and brand of humour. It's a collection of articles she wrote as a political columnist in her home state, Texas, during the early '90's. You might think it is a little dated, but funny is funny and you can never ever call Miss Ivins dated.
"I am the Cosmos," is a poke at Camille Paglia. I found myself chuckling because Molly is so dead on (I read Sexual Persona, *yawn*). In fact Ivins is dead on, on most subject matters. There's also an article about the 1992 Republican Convention from "The Nation," that exhibits how the arthur can be digusted but in a subtle funny way. And she still a contributor to on "The Nation." Her latest article "Is Texas America" is accerbic.
In this book, Molly Ivins just about covered every subject matter from the queen of England, to Madonna and David Koresh, but ofcourse her main entree is the Political arena. The best thing about Molly is that she can be down home as a bowl of chili, but she is also very smart, very intelligent, well read. One can never dismiss her as drivel, or a dumb Texan. I hope she will be around until she's 90 because I hear you get crankier and funnier at this age besides,we need journalists like her in this era of political and sociological uncertainties just to tip the balance a little.
I've read everything Molly and.......2003-10-18
She's awesomely funny, direct and insightful. Molly Ivins has the unique perspective of following George W. Bush's career and writing about it since his Texas days. However, unlike many other writers with a political bent, that's not all she wants to talk about.
Forget the "reviewer" below who said this book is communist drivel; obviously he or she didn't even read the book and makes the telling mistake of discussing the cover, as if it matters.
In "Nothin But Good Times Ahead" everyone gets their due from Molly, including Bill and Hillary Clinton.
She calls 'em as she sees 'em, taking no prisoners and making you laugh, cry and think. She ought to run for president!
Communist Drivel.......2001-09-08
This book is nothing but pure communist drivel! Look at the cover photo, she is an even bigger physco than she appears. Don't buy this book unless you are politically left of Stalin or are looking for something that will make you laugh out loud because of its absurdity!
Product Description
5 MOLLY IVINS Books - 1) Molly Ivins Can't Say That Can She? / 2) Nothin' but Good Times Ahead / 3) You Got to Dance with Them What Brung You: Politics in the Clinton Years / 4) SHRUB: The Short but Happy Political Life George W Bush / 5) BUSHWHACKED, (Unboxed Set of Political Humor Books), in either Hard or Softcover, (See Seller Condition Comments), Shipped in one
package to save on shipping costs.
Amazon.com
Simply put, Mystery! A Celebration is a beautiful book. For any fan who has been captivated by the Edward Gorey cartoons, the erudite words of Vincent Price and Diana Rigg, or the tastefully assembled mysteries that make up the beloved PBS series, the volume (as P.D. James writes in the foreword) "will give immense pleasure." The book begins with a behind-the-scenes glimpse of the early years of the series and includes an interview with Gorey, comments by Diana Rigg, and parting words from Vincent Price. The centerpiece, however, is the complete record of Mystery! episodes from 1980-1997, with in-depth coverage of all the major detective characters and "denizens of the dark side," from Sherlock Holmes to Sweeney Todd. Color and black-and-white photographs grace almost every page, and key series are followed by a bibliography and profiles of the actors and authors. A 100-question quiz and a list of show credits close the book. The only disappointment: realizing the quality episodes you have missed. --Patrick O'Kelley
Customer Reviews:
Questions answered and new paths to take.......2002-07-09
Once in a while something does come along to rival sliced bread. This book is it. I have had many questions about different mystery series. The latest is when the BBC produced The Dorothy L. Sayers series with Lord Peter Wimsey and Harriet Vane, why did they stop short and not produce "Busman's Honeymoon"? And the answer is:
"Sadly, Mystery! Viewers never got to see the payoff to this classic romance. Sayers wrote about the marriage in `Busman's Honeymoon', which couldn't be filmed for Mystery! Because Sayers had sold the film rights to Hollywood in the 1930's; it was turned into the 1940 film `Haunted Honeymoon', but efforts to secure the rights for the new BBC-TV version weren't successful."
This book is packed with such information and many great stills form many Mystery! programs. Now I need to see the ones I missed.
Great jumping off point!.......2001-03-01
I enjoyed this book on many levels, which I'll discuss below, but the best part about it, is I've now added about 20 books to my wish list (I'm sure amazon appreciates it!). This book is fabulous as a jumping off point. It describes books well enough to pique your interest--or turn you away,if it's not your style. Plots are discussed only in the minimum; there's never any spoilers. It also discusses actors, writers, and production work of the wonderful series Mystery! The pictures from the shows are beautiful. If you have any interest in the show Mystery, or in adding new authors to your stack to read, take a look at this book. You won't be disappointed.
Mystery : a celebration.......2000-05-03
Mystery : A Celebration is the ideal book to have by your armchair while you watch mysteries like Inspector Morse, Prime Suspect, the P.D. James mysteries, and many others that appear on the PBS MYSTERY series. Don't watch any of these mysteries without MYSTERY : A Celebration. Mystery readers will also enjoy this book. It provides the reader with a listing of titles by mystery authors like Colin Dexter, P.D. James, and others.It provides the reader with biographical information about the mystery authors and actors who are well known for portraying the popular detectives as well.
Average customer rating:
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Billy Cobham: By Design
Manufacturer: Alfred Publishing Company
ProductGroup: Book
Binding: Paperback
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ASIN: 0769233686 |
Book Description
Five compositions geared to assisting a drummer reach goals such as synchronizing with the band, identifying the subtle changes in musical intensity, establishing strong, secure rhythm and playing with controlled force. These pieces incorporate fusion, an African pattern, rhythmic displacement, and samba, funk and rock elements.
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BILLY COBHAM BY DESIGN
Manufacturer: Rhythmaz Music
ProductGroup: Book
Binding: Paperback
ASIN: B000IF7RUI |
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Drums by Design: Pal Video
Manufacturer: Alfred Publishing Company
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ASIN: 0757995896 |
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Classical Chess Matches, 1907-1913
Manufacturer: Dover Publications
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Binding: Hardcover
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ASIN: 0486231453 |
Book Description
Why do Best Buy stores offer “Personal Assistants?” Why does MinuteClinic operate in Target and Cub Foods stores? Why does Kimpton Hotels tie in with the national Dress for Success cause? Why is the author of this book called the “godmother” of the new Volvo concept car?
In this lively 2nd edition of Marketing to Women, Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women’s market. Updated success stories, original strategies and applications, and gender-effective advertising “best practices” make this the most comprehensive resource to help professionals create and execute a marketing plan that targets women.
An eye-opening new chapter highlights the convergence of the two most significant consumer marketing trends today: the aging of America and the growing financial power of women. Marshalling statistics about inheritance patterns and longevity, Barletta coins the phrase “PrimeTime Women™” to show how yesterday’s “little old lady” will be tomorrow’s “Ms. Moneybags,” a target for myriad industries—banking, brokerage, insurance, health, real estate, travel, and self-improvement, just to name a few.
In Marketing to Women, Barletta reveals:
* How and why women reach different brand purchase decisions than men
* How to use her proprietary GenderTrends™ Marketing Model to create strategies and tactics that will win women’s brand loyalty
* How to hook women consumers with new products, relevant communications, smart selling techniques, and the right marketing strategies
* Why smart marketers will tap into the profitable market of women 50 years and older—the “golden bull’s-eye” of target marketing
Customer Reviews:
Great read!.......2007-01-09
I enjoyed this book very much. It gave me some wonderful perspective and information in planning marketing for my business.
An very informative update to her first edition.......2006-11-09
It's worth your time and money to buy and read Barletta's second edition for Chapter 11 alone. Titled: "PrimeTime Women: The Target Marketer's Golden Bulls-Eye," this is a totally new chapter packed full of statistics and information on what promises to be a very lucrative market segment for marketers wise enough to pursue it. Best of all, Barletta not only describes the market in detail, she provides creative recommendations and tips for reaching these women.
Someone help me please.......2006-10-10
I haven't bought or read the book.(I read Trends which I found to have no detail or market research-just cute man bashing). What I challenge anyone who has read this book is give me 10 discreet things (ok 3) that the author gives you to help market to women. I mean take back to the office and put to use things. I don't mean 'women want complexity' - more than that. What do we mean by 'complexity'? Or how do we create an online experience for a woman that increases click-thru to purchase. Do we upsell items on the first page (because that is how women prefer it)? Do we put shoes next to the business suits because women multi-task? Or??... you get the point. My take is most of her material is anecdotal- even personal opinion. I may be wrong - someone help me on this.
Maybe the Best Book on the Subject.......2006-09-24
I agree, this book is ground breaking! It is very well written and easy to understand for even the average reader. This book helped me tackle a difficult business issue and gave me the information and the implementation tools I needed!
A Real Eye Opener.......2006-09-15
You could fill a football stadium with books about marketing, but only a handful could be categorized as "groundbreaking". This book might fit that definition. Ms. Barletta's ideas about gender marketing were certainly new to me, made enormous sense, and seriously challenge conventional wisdom.
She begins with an overview of how men and women differ in personality, behavior, and temperment. Her observations ring true and will bring a smile to anyone who has ever had a relationship with a member of the opposite sex. Next comes a detailed, step-by-step "how-to" manual of how to create marketing programs and materials that attract women. This nuts-and-bolts information is useful not only for gender marketing, but as a comprehensive guide to managing a marketing program in general. She then devotes some attention to techniques of selling to women and wraps up with an overview of the "Big Picture".
Some people, like me, might be surprised to learn how much buying power and influence women have. (They have most of it.) And--women's influence is growing as baby boomers age!
As I read the book, it began to dawn on me just how male-centric advertising is, and how so many advertisers are missing a golden opportunity to attract new business by shaping their message to women. Plus, it's a no-brainer, because women-based marketing seems to help with the guys, too. A key point Barletta stresses over and over is that women are more demanding customers than men. Therefore, she says, if you meet the expectations of a woman, you will exceed the expectations of a man. I think that makes sense.
The book does anything but bash men, which I liked, being one. Barletta even concedes men's superiority in some areas, such as abstract and spacial thinking. (She proves it by including a few graphic representations of her model that are virtually incomprehensible.)
In some cases, I think she draws her lines too sharply between the sexes. For instance, the idea that men like features and women like benefits seems like an overgeneralization. True, men can get caught up in a gadget's bells and whistles, but I've seen women analyze features into the ground when shopping for an appliance or car. And plenty of men like to hear about benefits and get bored stiff with technical talk about features.
Anyway, this book could open your eyes to all sorts of new opportunities to make money. It's a valuable read for anyone in marketing.
Book Description
Marketing to Women shows why the women's market is the fastest track to strong business results in today's extraordinarily competitive environment, and an increasingly important and powerful market segment which companies cannot afford to ignore.
According to marketing authority Martha Barletta, companies that fail to recognize the power of the woman buyer are leaving money on the table. In her book, Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment, marketing expert Martha Barletta presents a compelling business case for why marketing professionals, men and women alike, should allocate real dollars and undivided attention to the largest untapped market in the world: women. She then explains why and how women reach different brand purchase decisions than men, and provides a detailed field guide for creating and executing a complete marketing plan that targets women.
Customer Reviews:
Winning the gender marketing war........2005-04-14
This book could change the way you think about marketing.For some reason when i think marketing i think men, not any more. This book has some valuable insights into who spends the cash and what on, and most importantly how to get your hands on some of that money.
Unprofessional Mudslinging.......2005-03-31
The book was somewhat useful, but her unprofessional pinching, whenever she could fit it in, littering her otherwise helpful work with jabs against males, left me nauseated after every reading.
Following are just a few examples:
page 23 "You realize what this means--rather than women being "Adam's rib," men are actually the derivative model!"
page 26 "Men have no such luck (or no such constraint, depending on how you look at it)..."
page 63 "Married women have a chronic condition (if you'll excuse the analogy)"
page 122 "[Women] don't buy into the competitive "game" that prevails when men are expressing divergent opinions, and because women are less likely to interrupt, hold the floor, or insist on their opinions, they simply won't volunteer as much information."
page 135 "Although I'm sure it's not true in every category, I think it's safe to say that in most categories, women are more pragmatic than men. With less interest in the one-upsmanship of novelty, less interest in the inner workings of tech-mech products, and more time pressures than men, women just want products to work easily and reliably."
page 185 "After the meeting, she said to him, 'I was interested to note that you're meeting and greeting--just not with any of the women.' His response? 'Oh, were there women there?' She laughed and said, 'Sure there were. There were 15 or 20 of them.' Apparently, something in his internal software was registering the women in the room as 'background noise.'"
page 199 "Women are marksmen, not cowboys." (women are markspeople, if anything; not marksmen; but how is that a comparison anyway? marksmen and cowboys, marksmen and cowboys.)
page 193 "A guy will talk about how good he is as a way of proving he can do a great job: 'Half of my clients are worth over a million dollars,' he'll say. Or, 'I doubled his return in six months.' They talk about achievements, drop names, and let you know where they stand in the company hierarchy. I call these 'credibility displays,' because they remind me a little of a peacock who's very proud of his tail feathers. Don't get me wrong--this is the right thing to do in male gender culture." (please tell me I'm the only man who finds this patronizing)
Do read the book though, if you can stomach all the carp. It will prove enlightening every few dozen pages.
How to Succeed in the World's Largest Market Segment.......2004-06-22
In this uniquely informative volume, Barletta answers three separate but related questions: What makes women a worthwhile market? Why market differently to women? and How do we get beyond gender generalities to actionable tactics? In her Introduction, she lists "Eight Myths of Marketing to Women" which, during the course of her book's narrative, she convincingly repudiates. For example, #5: With women, marketing is all about relationships. "While it's true that women put more emphasis on relationships -- personal and corporate -- than men do, their purchase decisions and response to communications are affected by far more than `relationships.' From word meaning to word-of-mouth referrals, product priorities to Internet usage patterns, women differ from men in many, many marketing dimensions. And, to overlook their complexities would be to undermine the effectiveness of your company's programs." According to Barletta, there are four components of the women's market: earning power ("What's in her wallet?"), high-net worth women ("the ultimate asset-holders"), consumer spending power (the "household chief purchasing officer"), and women in business ("controlling the company checkbook").
A majority of consumers in the U.S. are women. Research indicates that online spending will increase 26% this year to $96 billion. Consumer spending accounts for two-thirds of the economy and women influence 95% and make 85% of all consumer buying decisions; moreover, the majority of corporate purchasing agents and managers are women. Female entrepreneurs account for 70% of new business start-ups. If you are still unconvinced of the upside potential of marketing to women, consider these facts:
* Between 1970 and 1990, the number of women living alone doubled from 7.3 million to 15.3 million and this pattern has continued.
* At least 55% of those online each day are women.
* By the year 2010, women will control 60% of wealth in the U.S.
* College students were responsible for $210 billion in sales in 2002 and 58% of them were female.
* Women purchase more than 50% of the cars and own more than 46% of the homes in the U.S.
* More than half of all business travelers are women.
In Part II of her book, Barletta introduces and then explains what she calls the GenderTrends™Marketing Model, a systematic and simple tool to help her readers understand, reach, and increase their share of the world's largest market -- women. The model is designed to achieve three objectives:
1. "Structure the complexities of the gender differences into an organized view of female [in italics] gender culture."
2. "Show you how gender culture interacts with each of the 12 [in italics] marketing elements [end italics] in the marketing mix."
3. "Apply the resulting insights to the four stages of the consumer's [in italics] purchase path." FYI, the four are activation through market entry, nomination of purchase options to consider, investigation and decision with regard to nominees, and finally, succession (i.e. repeat business and, hopefully, evangelistic loyalty).
Few books fully deliver on the promises stated or implied in their subtitle. Barletta's book is the commendable exception. She offers a wealth of information and an abundance of wisdom which will help decision-makers in literally any organization (regardless of size or nature) to understand, reach, and increase their share of "the world's largest market segment." This book provides just about everything you need to do precisely that. What are you waiting for?
Insightful!.......2004-06-16
As a consumer group, women represent an enormous opportunity, but chances are your company is missing out on them. Author Martha Barletta says most marketers fail to capitalize on this lucrative market. They don't realize its potential or understand fundamental gender differences. As a result, their marketing fails to communicate with women, let alone persuade them. Barletta, a consultant specializing in marketing to women consumers, offers a book heavy on theory and long on detail. Except for a few examples of how ads are executed, the book lacks case studies that would bring these theories to life. Still, Barletta provides good advice on practical applications of these ideas about gender culture. She sheds light on the myths and realities of marketing to women, and provides essays by female experts in the field. What a pity that it all reads like a textbook. Given that, we target this rather educational tome as more appropriate for people who study marketing than for people who do marketing, although thoughtful marketers might still want to take a look
Good information but it could be more professional........2004-04-17
First off, I'm a guy. I found this book had a lot of information that I never knew before. I asked a few women I knew and was suprised that their responses were identical to the information in the book. For example what they liked to see in advertisements and what they said their aspirations were, were identical to what was said in the book. Some of it made no sense to me but it made perfect sense to the women I asked.
I have to say I'm disappointed with the minor male bashing in the book. Some of her male point of views are a bit extreme, for example: "Men, on the other hand, are more likely to hold the view that people are important, but no more important or interesting than current events or new ideas in computer animation, or something more material like cars or cameras." I value my relationships and found this a bit extreme. Do all women think this?
I took off one star for her point of view on men, but other than that this is a good book. If you are marketing to women, this book will give you insight on the subject.
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