The second official I hate cats book

Average customer rating:

I don't hate cats, but...

The second official I hate cats book
Skip Morrow
Manufacturer: Holt, Rinehart, and Winston
ProductGroup: Book
Binding: Paperback

General | Drawing | Arts & Photography | Subjects | Books
General | Arts & Photography | Subjects | Books
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101 Uses for a Dead Cat

ASIN: 003059359X

Customer Reviews:

I don't hate cats, but..........2000-07-26

I like cats a lot, but this book and it's predecessor are so much what cat-haters think! I even find them funny at times. It's a great book to use as a gift, too.

Book Description

College is about much more than courses, grades, and majors. It is also rich in "experiential learning" opportunities-internships, work-study, campus activities, volunteerism, and co-operative education. Majoring in Success shows students how to use these opportunities to offset college costs, connect with future employers, build a strong resume, prepare for job interviews, and much much more!

Customer Reviews:

Majoring in Success should be owned by all College Students.......2001-07-23

If there were half stars, I would have given this book 4 1/2. I am a college professor, and I am always looking for tools to make me a better facilitator and to pass on to my students.

I have read through it and can honestly say it should be required reading for all college students. Most students do not start thinking about resumes and the classes they should take to keep them on the track to success until their junior or senior year, when it is almost too late.

Give this book to your freshmen, or buy it, freshmen! It is one of the most useful you will ever own.

Book Description

A decade's worth of great Marvel Comics/Top Cow crossovers are finally collected in one superstar package! Mephisto moves over from the Marvel Universe to focus his attention on Top Cow in the epic "Devil's Reign" crossover, while Wolverine meets Witchblade and The Hulk takes on The Darkness in separate titanic tales! It's 11 issues worth of worlds colliding!

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Story of the One Hundred and First Ohio Infantry
Day L. W.
Manufacturer: L. W. Day
ProductGroup: Book
Binding: Hardcover
ASIN: B000NOS078

Average customer rating:

Huh?, or wear am me?

"W" is a hoot!

"Hillary Scares the Bejesus Out Of Me"

D.B. IS A GENIUS... that guy sheldon's pretty good too

Inspired comedy! (And probably true)

W: The First Hundred Days
D.B. Gilles , and Sheldon Woodbury
Manufacturer: Andrews McMeel Publishing
ProductGroup: Book
Binding: Paperback

General | Humor | Entertainment | Subjects | Books
Parodies | Humor | Entertainment | Subjects | Books
Political | Humor | Entertainment | Subjects | Books
ASIN: 0740718363

Book Description

A satiric spoof of "W's" first 100 days in office, the book, in journal format, is a daily chronicle of George W. Bush's private thoughts and secret doodles, in his own handwriting (printing actually). Each page has three or four entries and a few are completely blank to accomodate "W.s" tendency to occasionally misplace the journal. W. The First 100 Days reveals not only the 43rd President's inner thoughts, but his many self-doubts, concerns and creepy musings.

Here are just a few:
* Living down his cheerleading days at Yale
* His quest to finish reading Harry Potter and the Sorcerer's Stone
* His nagging inner thought that Condoleeza Rice would be a great backup singer for Tina Turner
* His failed attempt to become friends with Tommy Lee Jones
* His personal goal to move the Rock and Roll Hall of Fame out of Cleveland

The 128 page parody is the brainchild of D.B. Gilles and Sheldon Woodbury, both screenwriting professors at New York University's Tisch School of the Arts.

Contact the authors at Wfirst100days@aol.com

Customer Reviews:

Huh?, or wear am me?.......2001-05-26

I spotted this highly satirical masterpiece on accident, and loved every page of it. I tried reading it to curb bordem, and kept laughing out loud so much that everyone one had to know what was so funny. All of my freinds, right and left alike, thought it was utterly hilarious. I have lent it out to everyone; My Goverment teacher read it aloud to the class; it even had a bit of a waiting list from time to time.

The scariest element- it is all too true! The book is filled with mispellings, childish handwriting, and mis-informations that sound as if they came from the mind of a 3 year old. Therefore perfectly accurate for the 42nd, er, 43rd President of the United States. ("I wonder if Trent Lott is related to that guy in the Bible whose wife turned to salt?"). Bravo, and encore!

"W" is a hoot!.......2001-04-30

This book is a hilarious spoof on our president's first 3 months in office. I can just picture this as a SNL skit. It's great airplane reading - funny and quick.

"Hillary Scares the Bejesus Out Of Me".......2001-04-06

In this book, you will find out why? This is easily one of the funniest books that I have read in a long time.

Yes, it is very easy to poke fun at our president, no matter who that may be, but President Bush sure makes it simple. In this diary-style book, the president's innermost thoughts are scribbled out in 3rd-grade penmanship.

The book is outright hilarious. We get an in-depth look at the president's IRS audit list, his thoughts on making a movie about his "poppy," his feelings about Dick Cheney, and his outright fear of Hillary Clinton. The mental notes are also hilarious, and the added illustrations make for a complete funny experience.

This book was a really fast read, and it was extremely humorous. It is definately for anyone with a mere pulse of a sense of humor.

D.B. IS A GENIUS... that guy sheldon's pretty good too.......2001-04-03

This book is awesome! I found the book extremely funny and entertaining not because the writers were trying to be funny (they are damn good at it too), but because they were telling as it really is. Buy the book, it's money well spent.

Inspired comedy! (And probably true).......2001-03-24

One hundred days worth of George "W." Bush's secret, innermost thoughts. If anything, I thought it would be scary, not funny, but "W." made me laugh out loud on almost every page. I give "W." an "A."

Story of the One Hundred and First Ohio Infantry: A memorial volume

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Story of the One Hundred and First Ohio Infantry: A memorial volume
L. W Day
Manufacturer: W.M. Bayne Print. Co
ProductGroup: Book
Binding: Unknown Binding

What mean these stones: The historical sermon delivered on the two hundred and fiftieth anniversary of the First Church in Newark, May 14th, 1916; also the Founders' Day oration, delivered on May 17th

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What mean these stones: The historical sermon delivered on the two hundred and fiftieth anniversary of the First Church in Newark, May 14th, 1916; also the Founders' Day oration, delivered on May 17th
W. J Dawson
Manufacturer: The Bordon Press
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0008B9DUO

Book Description

When Benito Mussolini proclaimed that ãCinema is the strongest weapon,ä he was only telling half the story. The first English-language anthology devoted to this subject, Re-viewing Fascism examines just how many films failed as ãweaponsä in creating cultural consensus and instead came to reflect the complexities and contradictions of Fascist culture.

Book Description

A beautiful tribute to the artistry of the game of chess

Master Pieces: The Architecture of Chess is a gorgeous gift book for any chess fan. The first full-color illustrated book devoted to the art and design of the individual pieces in a chess set, the book presents examples of the most magnificent pieces from around the world, both ancient and modern. Master Pieces sheds new light on the history, evolution, and symbolism of chess pieces and displays the artistry and craft of creating these miniature works of art. Featuring some of the most beautiful and famous chess sets from all over the world, Master Pieces is the ideal gift for chess players everywhere.

Customer Reviews:

A Masterpiece Indeed!.......2001-11-05

I just finished reading Master Pieces and I found it highly enjoyable.There are many beautiful pictures of Chess Pieces from around the world from ancient to modern.It is very informative and easy to read.I thank my friend (EP) for giving it to me.If you love Chess, this book is for you.
(VLS)

This is an art history book........2001-11-01

I bought this book, hoping it would contain detailed information on particular technical aspects of individual chess pieces. The only measured diagram is on the cover. The rest of the book consists of bits of chess trivia and continuous anecdotal descriptions of chess pieces throughout history interspersed with photographs and paintings of different styles of pieces. While the illustrations are nice, I would have liked to see more details about the chess "architecture" and less fluff. All we have here are objects. No effort is made to describe in detail the size or proportions of the pieces or to compare or contrast sets and styles beyond the photographic presentations of them. The most we are told is what material they are made from.
The book is a nice brief pice of art history. If this is what you are looking for, then it is the book for you. Perhaps a second volume could be published to accompany this one that actually speaks at length about the "architecture" of the pieces. They would make a nice set.

Wonderful Book.......2001-03-05

This is an excellent book for anyone even remotely interested in Chess. Not only does it describe the evolution of the design of chess pieces and boards, but it also provides many interesting historical tidbits. The book explains in detail why, where, and when changes were brought about in chess. I highly recommend this book to all people who enjoy chess or even just design.

Wonderful Book.......2001-03-05

Average customer rating:

Couldn't get through it

A kick in the butt. . .

What Do Women Want?

Powerful Truths Amid the Fluff and Arrogance

Eveolution's Truth's Still Hold True

EVEolution : The Eight Truths of Marketing to Women
Faith Popcorn , and Lys Marigold
Manufacturer: Hyperion
ProductGroup: Book
Binding: Hardcover

General | Women & Business | Business & Investing | Subjects | Books
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Research | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
Techniques | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
General | Women's Studies | Nonfiction | Subjects | Books
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Clicking: 17 Trends That Drive Your Business--And Your Life

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ASIN: 0786865237

Amazon.com

Faith Popcorn isn't shy about telling you who she is or what she can share with you: "I am a futurist. A trend-spotter. A cultural detective." Nor does she beat around the bush in relaying the importance of her theory: "Understanding EVEolution and implementing it ... means the difference between building healthy brands and profitable relationships with women ... or building a flimsy, fluffy foundation with no future." Her vision is large and her passion is palpable, and what she offers in EVEolution is an effective way to know and tap into the increasingly important and lucrative female market.

After establishing men and women are biologically and "shop-ologically" different, Popcorn delivers her central message--that there's a huge difference between a customer who buys your brand and one who joins it. The former is good for the moment, while the latter is good for life. Popcorn believes attracting and engaging the lifelong customer requires rethinking traditional marketing methods using her eight "truths" of marketing to women. These include making your brand a contributing and worthwhile member of the community you create; acknowledging that women lead multiple lives simultaneously--marketing to only one at a time is limiting for you and annoying for them; and remembering to be subtle--women think laterally and notice things peripherally. These and the five other "EVEolutionary" truths are followed by dozens of companies, most of which have gotten the point and are reaping the rewards of an effective brand.

Popcorn definitely has her finger on the pulse (or the popper), though this kind of slick analysis of our too-fast-paced modern age can sometimes get a little tiresome--like an extended session of navel gazing. But someone has to do it, and Popcorn's ability to spot the trends and spout the zeitgeist gives her a healthy leg up on the nonsavvy marketers out there. If you're one of them--and don't have a clue about the complexities of women and how to market to them--read this book. Popcorn will get you into shape in no time. --S. Ketchum

Book Description

If men and women are different, why do we market to them the same way? Today, women make 80 percent of all purchasing decisions. The time has come, says Faith Popcorn, author of The Popcorn Report and Clicking, two bestselling books on consumer trends, for businesspeople everywhere to realize that you cant succeed in business without successfully marketing to women. Whether you make cornflakes or concrete, pillows or pixels, women should be your chief target. Popcorns prediction: within a decade, the companies that do the best job of marketing to women will dominate every significant product and service category. Popcorn calls this EVEolutiona trend that will redefine the way companies create profitable and lasting relationships with their key consumerswomen. Using business case studies, cultural signals, statistical data, and in-depth interviews with CEOs, entrepreneurs, and consumers, Popcorn presents the eight essential truths about marketing to women.

Customer Reviews:

Couldn't get through it.......2006-05-27

Let me start by saying that normally I'm a big Popcorn fan. I read any article that she's quoted in. I've read "The Popcorn Report" at least twice and loved it. The same for "Clicking." Great book. They're part of my permanent library.

So I was more than disappointed after the first few chapters of EVEolution. I hung in there as long as I could, but the male bashing that pervades the early part of the book overwhelmed whatever golden nuggets were in its way. I just couldn't tolerate reading any more.

Perhaps her comments about or against men are warranted in some people's view, but I didn't see how they fit in with the intent of the book. The comments seemed gratuitous and unnecessary.

So hopefully her next book will be better.

A kick in the butt. . . .......2006-02-22

I loved Faith's first book. I found Evolution to be right on. Being a business owner, this new book was just what I needed to spark a fire in me. I couldn't read it fast enough. I have already put it into practice.

What Do Women Want?.......2006-01-22

If your new consumer product is selling like crazy, you may not feel you need this book. If, however, you feel you are not getting the response you should get, this book may provide some answers to your problem. Its cute title and subtitle "The Eight Truths of Marketing to Women" may mislead some, particularly men, into thinking this is not a serious guide to marketing. But consider Faith Popcorn¹s credentials. She is recognized worldwide for her successful predictions of trends. She anticipated the amazing success of sport-utility vehicles, the sales boom in alternative medicines, and the failure of New Coke. Her consulting firm has many premier clients, among them IBM, BMW, and Nabisco. The fact that her lecture fee is between $30,000 and $40,000 is also a strong indication of that this lady has something worth hearing.

Popcorn bases her book on eight key principles and devotes and entire chapter to each one. In Chapter One, she discusses the basic fact that women connect to other women. 70% say they learn the most about new products from other women. Women are 50% of the on-line population. The slick super hype ad of forty years ago no longer sells women on a brand. She cites the convincing power of the Rosie O¹Donnell and Oprah TV shows and suggests you click into iVillage.com, disgruntledhousewife.com, and wellweb.com to get a feel as to how your brand may fit in.

In Chapter Two, she observes an important gender difference, men focus, women multi-task and lead multiple lives. Her firm coined a new word to describe marketing to women at work: Perfessional. This describes the "ultimate blurring of the personal and professional." If you have female employees, this section is a must read. She cites, as an example, the invention of the Baby Jogger which allows a woman to keep her baby with her while she gets some exercise.

Chapter three answers the timeless question, What do women want?" The authors cite example after example of how men and women are wired differently. The key point made here is "Anticipating what women want." They recite how Sony, specifically Akio Morita, practiced "anticipatory marketing" with resounding success.

Chapter Four states the old in-your-face image advertising is dead as far as women are concerned. Again, women are wired differently and their massive buying power demands you understand the differences. She cites what she terms "a woman¹s Peripheral Vision." She suggests some new and unusual approaches. She gives the example of Carly Fiorina, chief executive of Hewlett-Packard (83,000 workers, $42 billion sales), who is focusing on customers, not products.

Chapter Five examines the changes the large increase in women working has brought about and observes: "The idea that woman consumers need your product more than you need them is Neanderthal thinking." The new magic word is: Convenience. The time saving, convenience, and privacy of on line shopping appeals to women. Popcorn calls it the "Go to Her Truth."

In Chapter Six, Popcorn says over the years she has not seen one marketing and media plan dealing with the "Next Generation." Yet new generation customers often begin their selecting based on brands their parents favored. Martha Steward is given as an example of how to create instant heirlooms and instant traditions.

Chapter Seven introduces the concept of "Co-parenting as the best way to raise a brand." This means inviting suggestions and acting on them. Many companies cannot welcome help or share the credit. She cites why focus groups fail to elicit true opinions. Many examples on how true opinions can be solicited are given.

Chapter Eight deals with how to win the trust of women. The authors emphasize "Everything Matters." Successful companies today must have a conscience and their customers must be made aware that they do.

Chapter Nine is a case history study of how "Revlon has lost its mooring, lost emotional contact with its customers ..." She reviews the brilliant marketing at the start and suggests how Revlon could recapture their lead.

The seven page appendix lists a great many books, magazines, and web sites for further pursuing the subject. A glossary up front provides definitions to the many coined words created since the founding, in l974, of her marketing consulting firm "BrainReserve."

Will reading this book help you decide which color box your new widget should be packed in? Probably not. But if your widget falls among the 80% on the consumer products, in the United States, whose purchase is decided by a woman, reading this book will enable you to better understand the factors that determine her decision.

Powerful Truths Amid the Fluff and Arrogance.......2004-02-18

Faith Popcorn's EVEolution lays out some very important, practical principles (she calls them truths) for effectively marketing to women. How one would deliver on the truths of connecting women to each other, marketing to all of her lives, making sure she doesn't have to ask, marketing to her peripheral vision, etc. will be very different for a personal care brand versus money management brand. Nevertheless, if appropriately applied, these truths can make a brand more successful. I have seen results first hand.

The key to getting through this book is keeping the above in mind while wading through what in the end should be considered several minor flaws, even though they tend to dominate the pages of the book.

Notwithstanding several good case examples (e.g., Saturn), the book is filled with an array of very loosely thought out ideas that are so easy to poke holes into, they may leave the reader questioning whether or not following the truths really works.

Faith also, based on my marketing experience, correctly claims that "women don't bond with brands that market to them in an overly aggressive way. A full frontal attack isn't the way to turn a woman on." However, the entire book is presented via an "in your face" approach, which will likely turn off some women (and some men for that matter).

And finally, Faith attempts to make the case that women are superior to men... on all levels. I would agree that women are superior in many aspects, but they are neither superior nor inferior overall. This approach tends to diminish her credibility.

Nevertheless, Faith has keen insight into the way women think and operate. It's really true that "women don't buy brands, they join brands." Therefore, we must do all we can to join our brands in every way possible. Faith's 8 Essential Truths provide unique insight on how to achieve this. Creative, appropriate application of these principles to your band or business is up to you. It actually takes hard work, but as I said before, it will deliver results. For this reason alone, the book is well worth reading.

Eveolution's Truth's Still Hold True.......2002-11-07

When you want to confirm "What do women want?" Faith Popcorn's book still holds true today. Her visionary view confirms what I as a woman, business owner and consultant to women want...sensativity to my needs and marketing that reflects a genuine interest. This book is an easy read and provides great tips and websites that capture a women's broad interests.

EVEolution : Understanding Women--Eight Essential Truths That Work in Your Business and Your Life

Average customer rating:

Eliminate Stalled Marketing Thinking -- Become Irresistible
Another Title to Add to Your Success Library
Well, duh.

EVEolution : Understanding Women--Eight Essential Truths That Work in Your Business and Your Life
Faith Popcorn
Manufacturer: Hyperion
ProductGroup: Book
Binding: Paperback

General | Women & Business | Business & Investing | Subjects | Books

General | Business & Investing | Subjects | Books

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ASIN: 078688441X

Book Description

190 million female consumers $4.4 trillion in buying power one bookthe national bestseller now in paperback and newly revisedthat tells you how to reach them. She knows business. She knows women. And she definitely knows better than anyone on Madison Avenue how to bring them together. Faith Popcorn, Americas leading trend forecaster, shows that no one can succeed in business or successfully start one without understanding how to market to women.

Customer Reviews:

Eliminate Stalled Marketing Thinking -- Become Irresistible.......2004-09-18

7 Stars *******

I am a big Faith Popcorn fan. That led me to go into reading this book with high expectations. What a great deal it was to have those expectations well exceeded!

Tom Peters first raised the theme of this book in his book, The Circle of Innovation. The vast bulk of most consumer purchases are either made or strongly influenced by women. Stop marketing generally, and be sure you marketing is gender friendly in the broadest sense. But Tom, as a man, could only take that point so far.

Faith Popcorn has really explained it very well. She has identified 8 key principles:

(1) Women link (the marketer's job is to make that easier for women -- witness the success of women-only Web sites)

(2) Serve all of a woman's needs, not just the ones she has part of the day (if she needs convenient ordering, be sure to offer everything she wants to buy conveniently -- take-out foods for all meals)

(3) Women want their needs anticipated (if she has to tell you what she wants, it's all over -- lots of work, stress, home responsibilities and money mean that home spas are doing well)

(4) Use the indirect approach (women prefer to notice things on their own and apply them, rather than getting a direct, hard sell -- women notice institutional appliances in great restaurants and put them into their own kitchens)

(5) Go to her and make it easy (witness the success of at-home direct selling)

(6) Sell one generation of women, and you get the next as well (see how children now dress like adults at a very young age, because Mom and daughter want to look like each other)

(7) Take on a role as a trustworthy adult to help women, and they will link with your brand (GE Financial Assurance provides a mentor role for women entrepreneurs)

(8) All the details matter (organic foods are taking off because they are healthier, even though very expensive).

As interesting as these points are, Faith Popcorn also deserves praise for the superb way she explains her ideas. In the beginning of the book, she has one example of each concept. Then there is a chapter on each principle. The chapter has many examples, and finalizes with one thorough one drawn from her consulting experience. Then, to be sure you've got the point, she takes well-known brands in each chapter and points out what they are NOT doing that they should be.

The crowning glory is a chapter on all of the things that Ron Perelman and Revlon are doing wrong, and compares it with how the brand was run originally. Faith couldn't find much of anything she likes about the Revlon approach. As a matter of fact, the company has done poorly.

But, at a broader level, this book is also about marketing in the 21st century. Although the focus of the book is women, those who market to men will often benefit from following the same advice. Saturn, a role model she describes, is not just appealing to women. Men like to be treated like people, too, when they buy a car. As a loyal Saturn owner, I know the approach worked well with me.

I can hardly wait for her next book! Have a great time as marketers begin to apply these principles, providing a better consumer experience for customers and more business success for their companies.

One trend she did not explicitly address are the many consumer goods companies that are converting to having mostly women in product design and marketing. That should help, too.

Another Title to Add to Your Success Library.......2001-08-24

This is a book that gives some of us dim-witted males an idea as to how females think. Most of the book had me nodding my head and silently saying to myself, "Aha! So that's why my wife does this or that!" The only quibble that I had was on the chapter regarding Revlon. While reading it, I was thinking that perhaps Revlon knows exactly what they are doing. In other words, if Revlon is intent upon capturing the teen female audience, they would market that audience by showing youthful fashion models wearing the product rather than practical soccer moms or average middle-aged women. On the whole, however, I found this a very enjoyable read and look forward to other books by Ms. Popcorn.

Well, duh........2001-06-25

This book is - how can one put it politely? - garbage, yes, that's the word. The book has two big messages: that men and women shop differently, and that consumers can buy a particular brand of an item without buying the 'message' that goes with said brand. Well, duh. Hard to believe people get paid for this - and, in the case of Ms Popcorn (real name: Plotkin), paid very well. So don't buy it, it will only encourage her to write something else.

In fact, if you still have any faith in Popcorn, I advise that you cure yourself with a quick look at a book by William Sherden called 'The Fortune Sellers'. Pages 221-224 deal with Popcorn/Plotkin. While you're there, check out what he has to say in other 'futurologists' (read: charlatans) like Toffler and Naisbitt.

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