Light Force: A Stirring Account of the Church Caught in the Middle East Crossfire
Average customer rating: 5 out of 5 stars
  • A must read!
  • Thought Provoking
  • A Revealing Insider's Account of the Church's Struggle in the MIddle East
  • A Rarely Seen (Yet Significant) Side to the Middle East Situation
  • Terrorists are not Born but Made
Light Force: A Stirring Account of the Church Caught in the Middle East Crossfire
Baker Publishing Group , and Al Janssen
Manufacturer: Revell
ProductGroup: Book
Binding: Paperback

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  1. Gods Smuggler Gods Smuggler
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ASIN: 0800731042
Release Date: 2005-09-01

Book Description

For years, Christians have fled from the horrific conflict in the Middle East. Today, in the land where the church began, less than two percent of the people in Israel, West Bank and Gaza are Christians. Yet that remnant holds the hope for peace-if they can only persevere in faith and not be discouraged. Light Force is the remarkable story of Brother Andrew's mission to seek out the church in the Middle East, learn about its conditions and needs, and do whatever he can to strengthen what remains. Through dramatic true stories, readers get an exclusive behind-the-scenes look at real people affected by the centuries-old conflicts in this volatile part of the world. Now available in paper, this gripping account of the church caught in the crossfire will captivate readers everywhere.

Customer Reviews:

5 out of 5 stars A must read!.......2007-05-14

If you have not read any of Brother Andrew's books, start here then proceed w/ the rest. Very insightful. He exhibits a view of the Middle East through Christian eyes that everyone should read. It does not matter if you're Muslim, Jewish, Hindu, Christian, Black, White, Red, Purple; reading this will change your heart. Brother Andrew grasps hold of the human soul and exposes what GOD's Children are experiencing in one of the most chaotic places on EARTH!

5 out of 5 stars Thought Provoking.......2007-04-03

I bought Light Force because I enjoyed another book about Brother Andrew called God's Smuggler. Light Force chronicles the middle east climate through the eyes of Brother Andrew, Palestinian Christians and Israeli Christians, and Muslims, from not long after Israel became a nation through 2004.

This book opens my eyes to the suffering of others based upon race and religion in a captivating way and offers readers an interesting story as well as a fresh perspective on the mideast crises.

I couldn't put the book down.

5 out of 5 stars A Revealing Insider's Account of the Church's Struggle in the MIddle East.......2006-12-16

Light Force is a real eye-opener, presenting the plight of Christians caught in the crosshairs of the Middle East battle. Christians are right to support Israel--obeying God's command to "bless them." At the same time, we should not ignore our brothers and sisters in Palestine who are often lumped in with the worst of the terrorists and jihadists.

Kudos to Brother Andrew for having the courage to share Christ with Hamas leaders and other dangerous men. He's right when he says that this is the only way to change the world.

Fortunately, for Christians, we have hope. Jesus is our only hope for peace and stability in this world.

I would encourage American believers to read Light Force, if only to help them realize that not all Palestinians are terrorists. In fact, most aren't. Most just want to live their lives as we do.

God bless Brother Andrew for his life and work.

5 out of 5 stars A Rarely Seen (Yet Significant) Side to the Middle East Situation.......2006-05-07

In our newspapers, we tend to read a great deal about the Jewish people and the Muslim people--but what about the 15 million Christians who are caught in the crossfire of the Middle East? It's a story the media doesn't often explain. Brother Andrew with the excellent writing of Al Janssen tells a riveting story of the Middle Eastern Church. The faces become more than names but memorable people whose stories will burn into your hearts and minds.

I was very moved to read this paragraph in the book, "The Church was the only hope for the Middle East, not because she had a better program or more political insight. She didn't. What she had was a way to bring people from both sides together based on the work of one Man whose birth two thousand years ago would be celebrated in a few days. His light still shone through believers here in the Holy Land. Many didn't understand the light. Many covered their eyes and refused to acknowledge the light. Others attacked the light and tried to put it out. But surely there are those who realized the bankruptcy of a peace process that had brought no peace for fifty years. For those who were willing, they could see the answer--Palestinians and Jews meeting at the foot of the cross." (p. 313)

I highly recommend Light Force. It is excellent.

5 out of 5 stars Terrorists are not Born but Made.......2006-04-20

In a recent conference, Brother Andrew said that terrorists are not born but made. He adds that they become terrorists because no one cares for their souls. Light Force is a book that prompts its readers to be concerned about the souls of terrorists. It also wants its readers to be involved in the struggles of their brothers and sisters in the Lebanese and Palestinian churches.

Light Force is a fair book that is not marked by any mindless emotionalism. Instead, it reflects a strong commitment to Christ, to supporting God's people in Lebanon and the Palestinian territories, to loving both Arabs and Jews, and to evangelizing Muslims.

In four parts, the book introduces a world marked by horror, violence, and death. We see this world through the eyes of Brother Andrew who travels throughout Lebanon and the Palestinian territories seeking to encourage the churches in these dangerous areas. As he travels, he meets courageous evangelical men and women who love God wholeheartedly and serve Him in the midst of very depressing circumstances. This could be the unique contribution of this book for it unpacks before its readers the stories and struggles of many faithful Lebanese and Palestinian evangelicals who are committed to following Jesus Christ. Through their lives and struggles, the reader considers the dwindling numbers of Christians in Lebanon and the Palestinian territories, and the escalating influence of Muslim fundamentalists.

Most of the book deals with the Palestinian Evangelical church and its context. It focuses on the contributions of Bethlehem Bible College, the Palestinian Bible Society, the Jerusalem Alliance Church, Musalaha, and the Baptist Church in Gaza. Brother Andrew meets with the leaders of these ministries. He encourages them and inspires them to be faithful in the midst of trouble. He also listens to their needs and through "Open Doors" partners with them in prayer and financially.

Last, the book presents a unique Christian perspective concerning Muslim fundamentalists. On the one hand, they are not mindless, nameless, or faceless terrorists. Instead, they are hospitable friends and hurting people. On the other hand, the authors emphasize that they don't condone any terrorist actions. Their words and actions lift up Christ without demonizing or dehumanizing Muslim fundamentalists. They see that doing the former properly demands a deep and sincere love for all Muslims. Such love seeks to visit these Muslims, hear their anguish, and respectfully present the living Christ to them.

By the time, the reader finishes this book, he or she will be informed, inspired, and prompted to be involved in remembering their brothers and sisters in the Middle East, in reflecting on their eschatological/theological positions in light of the Middle Eastern church, and in responding with love to Muslims, Jews, and Christians in the Middle East.

Yohanna Katanacho
PhD Candidate @Trinity International University

Life After Prozac: A Memoir
Average customer rating: Not rated
    Life After Prozac: A Memoir
    Eva Del Bosque
    Manufacturer: iUniverse, Inc.
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Biographies & Memoirs | Subjects | Books
    Special NeedsSpecial Needs | Specific Groups | Biographies & Memoirs | Subjects | Books
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    ASIN: 0595322565

    Book Description

    Got a problem? Pop a pill. Life After Prozac is one part memoir, one part self-help and one part cautionary tale.
    Pain is a sign. Problems are opportunities.
    Life After Prozac is a companion for those wanting to let go, move on and lead an authentic life.

    An excerpt from Life After Prozac;

    A Few Words From Dad
    1. Be tranquil.
    2. Don't add fuel to the fire.
    3. You don't sound sick.
    4. Be prepared.
    5. Write a few words.
    6. Save your money.
    7. Buy real estate.
    8. Establish yourself first.
    9. Take vitamins.
    10. Get off Prozac.

    VideoHound's DVD Guide, Book 2
    Average customer rating: 3 out of 5 stars
    • Needs To Be Updated
    • Not quite the pedigree one would expect.
    • A Videohound's Best Friend!
    VideoHound's DVD Guide, Book 2
    Mike Mayo , and Jim Olenski
    Manufacturer: Gale Group
    ProductGroup: Book
    Binding: Paperback

    ReferenceReference | Subjects | Books | Almanacs & Yearbooks | Atlases & Maps | Books on CD | Books on Cassette | Business Skills | Careers | Catalogs & Directories | Consumer Guides | Dictionaries & Thesauruses | Education | Encyclopedias | Etiquette | Foreign Languages | Fun Facts | Genealogy | General | Job Hunting | Large Print | Law | Publishing & Books | Quotations | Spanish-Language Reference | Study Guides | Test Prep Central | Words & Language | Writing
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    ASIN: 0787657573

    Customer Reviews:

    2 out of 5 stars Needs To Be Updated.......2001-09-04

    Published in 2000, Videohound's DVD Guide is already outdated. Why? Because so many DVD titles -- both old and new-- are being released on a weekly basis that it is simply impossible to keep current. Anyone using this guide is bound to be disappointed in the large number of currently available DVDs not listed. Until studios complete the transition of all -- or at least most -- titles from VHS to DVD, such guides will continue to be out of date and of little use. As for the actual content of Videohound's Guide; it is adequate. The reviews, which are all subjective, will strike a chord with some readers, while striking a nerve with others. One useful aspect is the rating of extra features (outtakes, documentaries, trailers, etc.) which make DVDs so much fun. Unfortuneately, Videohound is inconsistent with its extras reviews. For example, the entry for the James Bond classic "Goldfinger" fails to mention the two commentaries and two documentaries featured on the "Special Edition" release. However, the entry for another Bond film, "Thunderball", does list all the extras. Overall, this guide is a great idea. However, it needs fine tuning. Videohound's VHS guides are very good and I suspect that in a couple years -- when the transition from VHS to DVD is complete -- that Videohound's DVD Guide will also be up to par. Until then, I'd wait this one out.

    2 out of 5 stars Not quite the pedigree one would expect........2001-08-06

    Having been an avid and exclusive user of the VideoHound Golden Movie Retriever (GMR) since 1996, I had high expectations of this DVD review guide sporting the VideoHound moniker. Unfortunately, many of the qualities I'd come to appreciate in the venerable Hound are largely lacking in this DVD guide - most notably, a sense of objectivity... First, it should be pointed out that each entry in this guide is comprised of two reviews: a review of the movie and a review of technical qualities of the DVD. As far as the technical DVD reviews are concerned, the editor(s) confesses in the one of the introductory chapters: "It would be wonderful if all of us - reviewers and readers - could have state-of-the-art 'reference' systems... But that's not the case, and so we don't presume to make definitive judgements." The problem is, one *must* have reference quality equipment to properly review DVDs. Otherwise, why bother going to the trouble of "reviewing" the technical aspects of each disc if the unknown quality of the reviewer's equipment is going to cast a questionable shadow on each review? That said, one good thing I can say about the technical aspects of the reviews in this guide is that each review list all of the special features of each disc, as well as the aspect ratio, the packaging format (i.e., snap case, keep case, jewel case etc.), the list price and so on. Most useful were the reviewers' comments on the cast/crew commentary tracks included on many DVDs, which seemed to be less biased than the reviewers' comments on the movies themselves. As for bias, the actual movie reviews presented in this DVD Guide were what was most disappointing to me. One of the advantages of the classic VideoHound GMR is that there are many contributors, a practice which seems to engender balanced, fair reviews. Although this guide also features contributions from several reviewers (the vast majority, however, being handled by editor Mayo and chief contributor Jim Olenski), I noticed a very odd and disconcerting practice that was employed numerous times: that of taking a film review from the classic VideoHound GMR and changing a couple of words here and there to support a newly altered rating (changing the 'spin' if you will); or else, incredibly, changing the rating without changing a word of the review. In a few cases, the movie was completely re-reviewed, and a different "verdict" passed on its merits, which would be fine except that we now have two inconsistent reviews of the same movie, both of which are apparently advocated by The Hound. Also, when an oddball euro-cult flick such as 'Lisa and the Devil' (originally dismissed with a "woof" by the GMR, which was perhaps a bit extreme) is suddenly bestowed a "four-bone" rating (a Masterpiece!) by the reviewer; or conversely, a moderately successful, more well-received movie such as 'Mystery Men' is given a "woof" (the actual VideoHound GMR gives it a more fair rating of 2-1/2 bones) - one tends to become wary of excessive bias in the reviewer. It goes beyond one person's opinion of this or that movie: a reviewer should try to put aside their likes and dislikes and concentrate on the movie's objective merits and demerits. Having used this VideoHound DVD guide now for about eight months, this annoying tendency towards subjective bias is something that is seen to come through in the reviews all too frequently. So my advice is: For good and fair movie reviews, buy the latest VideoHound Golden Movie Retriever instead. For good technical DVD reviews, try the Widescreen Review.

    5 out of 5 stars A Videohound's Best Friend!.......2000-12-28

    Videohound's DVD guide is a perfect companion to the Retriever 2001. The DVD guide is somewhat smaller in comparison, it only covering over 3,000 films on DVD and the Retriever covering around 24,000 on VHS, LD, and DVD. What makes the DVD guide so special is that it reviews the film as well as the DVD. Each review covers format comparison, sound and picture quality, special features, and retail price listings. All of these are important to the DVD enthusiast. Also included are 8 indexes (cast, alternative titles, director, screenwriter, cinematographer, composer, category, and distributor) for your searching convenience. The Videohound book collector will have already made up their mind but anyone interested in more in-depth reviews of DVD releases will want this. The book reviews DVDs as recent as 1999 and uses the classic "Woof!" to 4 bones rating system that houndheads have grown to love. Out of 728 pages, 510 are reviews, so it is somewhat "lighter" than the Retriever and easier to carry around too. Because this is a DVD guide, you may not find your favorite movie in it (thats why you have the Retriever, right?) but you will find most of the big DVDs and quite a few of the small ones, even some forgotten ones. Just to give you an idea of it's wide variety, tonight I have read reviews for Shaft, 101 Dalmations, and 2000 Maniacs. If you know these films you might be laughing right now, hearing them mentioned in a sentence. This book should be on top of your DVD player, in the vicinity of it, or sitting in the empty space where your DVD player will go when you get around to buying one. Ah, I likes the movies.

    Jani Christou: The Works and Temperament of a Greek Composer (Contemporary Music Studies)
    Average customer rating: Not rated
      Jani Christou: The Works and Temperament of a Greek Composer (Contemporary Music Studies)
      Anna M Lucciano
      Manufacturer: Routledge
      ProductGroup: Book
      Binding: Hardcover

      GeneralGeneral | Classical | Musical Genres | Music | Entertainment | Subjects | Books
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      ASIN: 9057021587

      Book Description

      In this first extensive study in English of the Greek composer Jani Christou (1926-1970), Anna M. Lucciano presents his exceptionally striking personality, that of a highly original composer who made an essential contribution to new music.
      Anna M. Lucciano has long studied the private archives of Jani Christou. She is a musicologist specializing in Greek contemporary music and is Professor of the History of Music, Musical Aesthetics and Analysis at the Conservatoire d'Aix-en Provence.

      Aha!: Aha! Insight and Aha! Gotcha (Spectrum) (Spectrum)
      Average customer rating: Not rated
        Aha!: Aha! Insight and Aha! Gotcha (Spectrum) (Spectrum)
        Martin Gardner
        Manufacturer: Mathematical Assn of Amer
        ProductGroup: Book
        Binding: Hardcover

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        ASIN: 0883855518

        Product Description

        "aha! Gotcha" and "aha! Insight" are here combined as a single volume. The aha! books, as they are referred to by fans of the author Martin Gardner, contain 144 wonderful puzzles from the reigning king of recreational mathematics. In this combined volume, you will find puzzles ranging over geometry, logic, probability, statistics, number,time, combinatorics, and word play. Gardner calls these puzzles aha! problems. He explains that aha! problems "seem difficult, and indeed are difficult if you go about trying to solve them in traditional ways. But if you can free your mind from standard problem solving techniques, you may be receptive to an aha! reaction that leads immediately to a solution. Don't be discouraged if, at first, you have difficulty with these problems. Try your best to solve each one before you read the answer. After a while you will begin to catch the spirit of offbeat , nonlinear thinking, and you may be surprised to find your aha! ability improving." Studies show that persons who possess a high aha! ability are all intelligent to a moderate level, but beyond that level there seems to be no correlation between high intelligence and aha! thinking. So dig into some of the puzzles in this book, and prepare yourself for an aha! experience.
        Aha! Insight
        Average customer rating: 4.5 out of 5 stars
        • WARNING: SAME book as Aha! Aha! Insight
        • Easy Read, Easy-to-Read Format
        • A great book on an underemphasized topic
        • This is a good ''Math book'' by:Allen
        • Mathematical puzzles for all ages
        Aha! Insight
        Martin Gardner
        Manufacturer: W.H. Freeman & Company
        ProductGroup: Book
        Binding: Paperback

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        ASIN: 071671017X

        Customer Reviews:

        3 out of 5 stars WARNING: SAME book as Aha! Aha! Insight.......2006-01-29

        The 3 stars is NOT about the content of the book - it's because of the following:

        The following two books are 100% IDENTICAL:

        "Aha! Insight by Gardner, Martin". ISBN: 071671017X
        &
        "Aha! Aha! Insight by Gardner, Martin". ISBN: 0894540017

        Don't be fooled by the different ISBN's - the covers are identical and flipping through both books, the pages are identical.

        As for the book itself, I haven't had a chance yet to read it - I'm still trying to straighten out all the duplicates I have.

        5 out of 5 stars Easy Read, Easy-to-Read Format.......2002-11-27

        Unlike most of the author's other books on mathematics, this one is generous with whitespace, requiring less concentration. The puzzles are illustrated by the often-humorous cartoons, which greatly enhances the understandibility and readability of the book.

        The book itself is quite thin with an attractive cover, reinforcing the idea that math can be fun. A great way to stimulate someone's interest in the subject.

        5 out of 5 stars A great book on an underemphasized topic.......2002-05-14

        This book does a wonderful job of encouraging problem solving and critical thinking techniques. What I like most about it, though, is how it is able to present all of its problems at a high level, in an entertaining context, so as not to discourage those who might be scared or frustrated by math and other such topics.
        Each problem, for the most part, has cute comics to illustrate it, as well as a plain-english explanation of how to approach finding a solution and the solution itself. Many of the problems are restricted forms of actual unsolved, or at least highly-researched, mathematical/computer science problems; the book does a excellent job of keeping that aspect separate from the problem and solution itself (how the problem is studied in the "real world" is usually mentioned in the text as an, "Oh, by the way, did you know that...")
        In addition to the author's wonderful presentation, I think the subject matter is what emphasizes this book's importance. Problem solving, critical thinking, and finding elegant simple solutions seems to me to be underemphasized in quite a few disciplines, and this book can offer good practice in all those important areas. Even if you don't ever deal with problems which require critical thinking, the book is still an interesting read because it makes you say, "Why didn't I think of that?" -- and then by half way through the book, you DO start to think of "that."
        The only negative thing I would say is that a few of the problems in the book are presented without solutions, which can frustrate some people (namely, myself :) ) Also, a few problems are underspecified, yielding to answers which depend on the interpretation -- then again, that's part of what problem solving is about, I guess.

        4 out of 5 stars This is a good ''Math book'' by:Allen.......2001-10-19

        This a very good book !! I can't explain why but it is just to wonderful. This book dose not only tell us about math . it also tell us about launange , logic , and many many other thing . You can read it when your bored or on the trip to vacation or , you can ask your friend the question in the book , and see if they can answer it wright? However , this book is program for some one who like math , launange , logic . So if you like these object you might like to read this great great book!!!!

        5 out of 5 stars Mathematical puzzles for all ages.......2001-05-31

        This book gave me a lot to think about when I was young, and of all the books with math and logic puzzles I enjoyed, this was one of the best. Gardner has a way of turning problems into challenges, making the solving of them fun, and he also provides interesting explanations of problems with simplicity and clarity. For children, this book is an opportunity to explore math as something other than repetitive calculations or irrelevant word problems from bad textbooks. Adults too can use this book to hone their problem solving skills.

        The difficulty of aha! insights is the lack of technique in coming to such an insight. It's a spontaneous reaction, something sudden and unexpected when you discover a simple solution. These problems do not teach you how to have these insights, but allows for practice in order that they may become more frequent. But the point is: it's recreational math... Enjoy it for the sake of enjoyment.
        Aha! Aha! Insight
        Average customer rating: 3 out of 5 stars
        • WARNING - SAME book as "Aha! Insight"
        Aha! Aha! Insight
        Martin Gardner
        Manufacturer: Scientific American
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Puzzles & Games | Entertainment | Subjects | Books
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        ASIN: 0894540017

        Customer Reviews:

        3 out of 5 stars WARNING - SAME book as "Aha! Insight".......2006-01-29

        The following two books are 100% IDENTICAL:

        "Aha! Insight by Gardner, Martin". ISBN: 071671017X
        &
        "Aha! Aha! Insight by Gardner, Martin". ISBN: 0894540017

        Don't be fooled by the different ISBN's - the covers are identical and flipping through both books, the pages are identical.

        As for the book itself, I haven't had a chance yet to read it - I'm still trying to straighten out all the duplicates I have.
        Aha! Creating Each Day with Insight and Daring: Creative Opportunities for every day of the year
        Average customer rating: Not rated
          Aha! Creating Each Day with Insight and Daring: Creative Opportunities for every day of the year
          William F. Sturner
          Manufacturer: Helicon Publishing
          ProductGroup: Book
          Binding: Paperback
          ASIN: B000BHIHEI
          Points of Light: Life Defining Moments
          Average customer rating: Not rated
            Points of Light: Life Defining Moments
            Judi and Dan Cumming, Editors
            Manufacturer: Trafford Publishing
            ProductGroup: Book
            Binding: Paperback

            AnthologiesAnthologies | Genre Fiction | Literature & Fiction | Subjects | Books
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            ASIN: 141201753X
            Release Date: 2006-07-06

            Book Description

            This inspirational anthology bravely and generously shares the "Aha!" life altering experiences of regular people. Readers may be surprised to meet their parents, friends and neighbours here, even themselves.
            Aha! Insights Into Creative Behavior
            Average customer rating: Not rated
              Aha! Insights Into Creative Behavior
              Sidney J. Parnes
              Manufacturer: D.O.K. Publishers
              ProductGroup: Book
              Binding: Paperback
              ASIN: B000PCCOU2
              Aha! insights into creative behavior (Mini-step book)
              Average customer rating: Not rated
                Aha! insights into creative behavior (Mini-step book)
                Sidney Jay Parnes
                Manufacturer: D.O.K. Publishers
                ProductGroup: Book
                Binding: Unknown Binding

                Creativity & GeniusCreativity & Genius | Psychology & Counseling | Health, Mind & Body | Subjects | Books
                ASIN: 0914634259
                Innovations in Health Care Delivery: Insights for Organization Theory (Jossey Bass/Aha Press Series)
                Average customer rating: Not rated
                  Innovations in Health Care Delivery: Insights for Organization Theory (Jossey Bass/Aha Press Series)
                  Stephen S. Mick
                  Manufacturer: Jossey-Bass Inc Pub
                  ProductGroup: Book
                  Binding: Hardcover
                  ASIN: 1555422810

                  Book Description

                  Through the insights of top organizational thinkers in health care, Innovations in Health Care Delivery provides new approaches to the study of health care organizations and, by extension, organizations in general.

                  Social Marketing: Improving the Quality of Life
                  Average customer rating: 5 out of 5 stars
                  • A Comprehensive, Systematic Resource
                  • A Needed Contribution to the Field
                  • Social Marketing: Extraordinare'
                  Social Marketing: Improving the Quality of Life
                  Philip Kotler , Ned Roberto , and Nancy R. Lee
                  Manufacturer: Sage Publications, Inc
                  ProductGroup: Book
                  Binding: Paperback

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                  ASIN: 0761924345

                  Book Description

                  This book turns social marketing into a step-by-step process so that anyone can plan and execute an effective social marketing campaign. Actual cases and research efforts richly support each of the eight steps in the process. Included in the text are more than 25 in-depth cases, about 100 examples of social marketing campaigns, and ten research highlights to represent the scope of research methodologies. The appendix includes worksheets for each step to complete a marketing plan for students and practitioners.

                  The methodologies in this text have been classroom tested and refined by students who prepared marketing campaigns using this eight step planning process.

                  "As this book attests, social marketing is an extremely powerful set of concepts and tools that can accomplish much to relieve the pain and suffering of populations around the world and to address social problems that have their roots in undesirable behaviors. We are fortunate to have some of the best thinkers and writers in our field—such as represented in this volume—committed to making this happen."

                  --From the Foreword

                  Alan R. Andreasen,

                  Georgetown University

                  "This second edition of Social Marketing pulls it all together—new science and new practice. Hopefully, this will become the standard on which we can all build a solid future for tomorrow’s programs of social change."

                  ¾ William A. Smith

                  Executive Vice President

                  Academy for Educational Development

                  "Professor Kotler’s dynamic team of marketers has created a valuable, comprehensive textbook. Didactic information is supplemented with marketing and research highlights that provide students with real-world examples of how social marketing is used to influence behavior change. This well-crafted text is an important resource for anyone teaching, studying, or working in the social change arena."

                  ¾Carol A. Bryant

                  Co-Director Florida Prevention Research Center at the University of South Florida

                  "This is perhaps the most comprehensive and well thought-out compilation of information for social marketing I’ve seen. A great blueprint for developing, implementing, and evaluating social marketing programs."

                  ¾ Scott B. Downing

                  American Cancer Society, Atlanta, GA

                  Marketing Director, Brand Development

                  "This book provides a rich concentration of social marketing theory and experience, from classic examples to the current thinking in the field. In clear language, with over 100 examples, this text gives both experienced and novice social marketers a blueprint for creating a social marketing plan that transforms theory into doable programs."

                  ¾ Rebecca Brookes

                  Planned Parenthood of Northern New England

                  Vice President, Marketing & Communications and social marketing consultant

                  "The book pulls it all together¾ key concepts, case studies, and a step-by-step process for developing social marketing programs. World Bank supported programs and indeed all development practitioners can benefit from the ideas and concepts put forward by the authors."

                  ¾ Cecilia Cabañero-Verzosa

                  World Bank

                  Head, Knowledge and Capacity-Building Unit Development Communication

                  External Affairs Vice-Presidency

                  "This is an inspiring and wonderfully written textbook which I plan to use as required reading for my courses in the future. It will serve as a strong motivator for students to think outside the box about creative solutions to social problems."

                  ¾Michael Baldwin,
                  Adjunct Professor, Mark Hatfield School of Government

                  Portland State University

                  Lecturer, Daniel Evans School of Public Affairs, University of Washington

                  Customer Reviews:

                  5 out of 5 stars A Comprehensive, Systematic Resource.......2002-05-29

                  "Social Marketing: Improving the Quality of Life" is a comprehensive, systematic and user-friendly social marketing resource.

                  The book includes case studies written by practitioners from education and health currently working in the field, an abundance of illustrations and examples, as well as templates and worksheets for developing and implementing social marketing campaigns.

                  If you want to create a pro-social marketing campaign or just want to deepen your knowledge of social marketing, media campaigns, target audiences, advertising, etc., this is the book to have.

                  5 out of 5 stars A Needed Contribution to the Field.......2002-05-24

                  First, in the interest of full disclosure, let me say that I contributed a case study to this work. I had nothing else to do with the book, however! Always eager for a new resource, I was very interested in looking over the whole work when it was published.

                  When I received my copy, I poured over the book, and I must say I was very impressed (irrespective of my conribution)! The authors did a very good job of presenting the richness of social marketing in a simple, understandable way.

                  The page formating makes it very inviting and easy to read. It is very visual, with many examples and figures. The text flows well and is very readable.

                  I think the book will have a lot of applicability. The key questions and concepts, and the summaries and issues for discussion, certainly will make it useful as a textbook. It also will be useful to anyone picking it up for themselves, or to augment some other training. I think the book fills a niche for an easy-to-understand, "user-friendly," yet comprehensive presentation of social marketing. I commend it to your reading.

                  5 out of 5 stars Social Marketing: Extraordinare'.......2002-05-23

                  I found this to be an extraordinary book.
                  How these authors covered so much material
                  in such a comprehensive, clear way is amazing.
                  The visuals, case studies, and research
                  is a must for all of us in the field. I will
                  recommend it not only to my staff, but also
                  to all students and professionals. This is the
                  Social Marketing book that will be the benchmark
                  for the future. I would like to see someone try
                  to top it.......

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