Antonin Kratochvil: Incognito
Average customer rating: 4 out of 5 stars
  • Solid
  • Reveals the spectrum of entertainment in Europe today
Antonin Kratochvil: Incognito
Mark Jacobson , and Antonin Kratochvil
Manufacturer: Arena Editions
ProductGroup: Book
Binding: Hardcover

Collections, Catalogues & ExhibitionsCollections, Catalogues & Exhibitions | Photography | Arts & Photography | Subjects | Books
GeneralGeneral | Photography | Arts & Photography | Subjects | Books
GeneralGeneral | Photographers, A-Z | Photography | Arts & Photography | Subjects | Books
Photo EssaysPhoto Essays | Photography | Arts & Photography | Subjects | Books
PortraitsPortraits | Photography | Arts & Photography | Subjects | Books
Rich & FamousRich & Famous | Leaders & Notable People | Biographies & Memoirs | Subjects | Books
Similar Items:
  1. Broken Dream: Twenty Years of War in Eastern Europe Broken Dream: Twenty Years of War in Eastern Europe
  2. Antonin Kratochvil Antonin Kratochvil
  3. Alex Webb: Istanbul Alex Webb: Istanbul
  4. Vanishing Vanishing
  5. Josef Koudelka (Photofile) Josef Koudelka (Photofile)

ASIN: 1892041456

Book Description

In this, his second book of photographs, Antonin Kratochvil turns his camera away from the human catastrophe and destruction he portrayed in Eastern Europe to reveal another side of modernity -- the broad-reaching spectrum of the entertainment industry. Kratochvil's unique take on the famous and fashionable is not the candy-coated imagery so prevalent in today's fashion and movie magazines. His work underscores the physical and psychological intensity of the creative men and women who have sat before his camera, with images not designed to flatter but rather created to reveal something, possibly hidden, below the surface. Mostly taken on assignment for Detour, W, GQ, and Premiere, Kratochvil's celebrity portraits have never before been assembled in a book. Among those who have inspired Kratochvil to do some of his best work are Liv Tyler, David Bowie, Willem Dafoe, Jean Reno, Billy Bob Thornton, Bernardo Bertolucci, Peggy Cohen, Rob Morrow, Jessica Lang, Bob Dylan, and Patricia Arquette. Incognito is accompanied by an introduction by writer, actor, and director Billy Bob Thornton and an interview with Mark Jacobson.

Customer Reviews:

3 out of 5 stars Solid.......2004-01-11

I own this book. Very good, maybe a bit too commercial but his pictures are terrific. Try also other titles under Kratochvil's name you will not be disappointed.

5 out of 5 stars Reveals the spectrum of entertainment in Europe today.......2001-12-09

Incognito is the second book of photos presented by an artist renowned for his portrayal of catastrophe in Eastern Europe. In this collection he departs from this side to reveal the spectrum of entertainment in Europe today, with black and white photos mostly taken on assignment for four publications. His celebrity portraits have never appeared in book form before, making this accomplishment especially notable.

Michael Schumacher: The Greatest of All
Average customer rating: 4 out of 5 stars
  • Schumacher against history
Michael Schumacher: The Greatest of All
Christopher Hilton
Manufacturer: Haynes Publishing
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Biographies | Sports | Subjects | Books
Motor SportsMotor Sports | Miscellaneous | Sports | Subjects | Books
GeneralGeneral | Sports | Subjects | Books
RacingRacing | Automotive | Nonfiction | Subjects | Books
GeneralGeneral | Automotive | Nonfiction | Subjects | Books
GeneralGeneral | Transportation | Nonfiction | Subjects | Books
Look Inside Sports BooksLook Inside Sports Books | Trip | Specialty Stores | Books
Similar Items:
  1. Michael Schumacher's Ferrari Years Michael Schumacher's Ferrari Years
  2. Inside Ferrari: Unique Behind-the-Scenes Photography of the World's Greatest Formula One Team Inside Ferrari: Unique Behind-the-Scenes Photography of the World's Greatest Formula One Team
  3. Michael Schumacher Michael Schumacher
  4. Michael Schumacher: The whole story Michael Schumacher: The whole story
  5. Michael Schumacher: The Rise of a Genius Michael Schumacher: The Rise of a Genius

ASIN: 184425044X

Book Description

This fully updated edition of this important and successful book explores in depth the 2002 season as Michael Schumacher equaled Juan-Manuel Fangio's record of five Formula 1 World Championships and 2003 when, after early euphoria, he faced one of the hardest fights of his career against his brother Ralf Schumacher and Juan Pablo Montoya, both driving for Williams, and young Kimi Raikkonen in the McLaren.

Customer Reviews:

4 out of 5 stars Schumacher against history.......2003-08-07

Delves on how Schumacher stacks up against the best drivers
of all time. Contains some interesting anecdotes about
Schumacher finishing a race in the top 10 with the car stuck
in 5th gear! Could have added more anecdotes though. Interesting read nonetheless, finished it in one sitting.

Final Curtain: Eternal Resting Places of Hundreds of Stars, Celebrities, Moguls, Misers & Misfits
Average customer rating: 3.5 out of 5 stars
  • Final Curtain a book for those who loved and love the movies
  • The book was interest, but contained many inaccuracies.
  • A so-so book
  • A DELIGHTFUL VIEW OF HOLLYWOOD FROM THE BOTTOM UP!!
Final Curtain: Eternal Resting Places of Hundreds of Stars, Celebrities, Moguls, Misers & Misfits
Margaret Burk , Edward Allen , and Gary Hudson
Manufacturer: Seven Locks Press
ProductGroup: Book
Binding: Paperback

Reference & CollectionsReference & Collections | Biographies & Memoirs | Subjects | Books
GeneralGeneral | Movies | Entertainment | Subjects | Books
Grief & BereavementGrief & Bereavement | Death & Grief | Health, Mind & Body | Subjects | Books
Curiosities & WondersCuriosities & Wonders | Fun Facts | Reference | Subjects | Books
GeneralGeneral | Genealogy | Reference | Subjects | Books
GeneralGeneral | Foreign Languages | Reference | Subjects | Books
GeneralGeneral | Arts & Photography | Subjects | Books
GeneralGeneral | Performing Arts | Arts & Photography | Subjects | Books
Similar Items:
  1. Where Are They Buried? How Did They Die? Fitting Ends and Final Resting Places of the Famous, Infamous, and Noteworthy Where Are They Buried? How Did They Die? Fitting Ends and Final Resting Places of the Famous, Infamous, and Noteworthy

ASIN: 0929765532

From the Publisher

Last stop for hundreds of Stars, Celebrities, Moguls, Misers and misfits, the Bad and the Beautiful. Fabulous funerals from Rudolph Valintino and Barbara LeMarr to Sammy Davis Jr. , where thousands jammed the streets; glitzy theme park fashioned cemeteries, tombstones shaped like automobiles and parking meters, weird and wonderful epitaphs; Mel Blanc's "That's all folks!" , Over My Dead Body" George Bernard Shaw, "Do Not Disturb" , Constance Bennett. Groucho's disappearing ashes and Errol Flynn's kidnapping. Strange last requests, last promises, last vengeance's. You know them all. California is the place to "go".

Customer Reviews:

4 out of 5 stars Final Curtain a book for those who loved and love the movies.......1999-04-21

In reading Final Curtain I found myself back in the Hollywood of yesteryear with those famous names and people who made HOLLYWOOD and its movies great. I enjoyed the book immensely,Final Curtain is not just a book about death and gravestones, but about the people who gave and used their various talents to entertain.

2 out of 5 stars The book was interest, but contained many inaccuracies........1998-10-30

The book contains many interesting tidbits on famous dead movie stars, but it full of glaring mistakes. For example, in one section on William Randolph Hearst his wife is named as Millicent. However, in the section on Marion Davies his wife is named Pheobe, who is actually his mother. I have found inaccurate dates and locations. One paragraph will contradict another. The amount of errors makes the whole book suspect. Also, directions to some of the stars final resting places is detailed and others not all. For a serious Thantologist, I would only recommend this book for entertainment value.

3 out of 5 stars A so-so book.......1998-06-02

This book has some good stories in it but as far as grave hunting goes, it's not very complete. It's okay to have for entertainment but not as a reference book.

5 out of 5 stars A DELIGHTFUL VIEW OF HOLLYWOOD FROM THE BOTTOM UP!!.......1998-04-02

This book takes you on a wild ride around Hollywood from a most unusual vantage point...underground! Informa- tive, compelling and highly entertain ing, Hudson and Burk bring you amid the funny, the melancholy, and, always captivating lives and deaths of those who have made Tinseltown famous. Our tour brings us to the many large cemetaries in southern California. We are consumed by not only our fond memories of these greater than life legacies, but, by the stone monuments they had left behind. From through the eyes of experienced tour guides, we are brought past these icons, filling our heads with a part of the Hollywood image we never knew. After viewing these haunting images of our own fates, we realize too, that now, we are all much wealthier than any person we had the pleasure of meeting throughout each of our visits to them!

Six Parables of Christ Jesus High
Average customer rating: Not rated
    Six Parables of Christ Jesus High
    Peter B. Allen
    Manufacturer: PBA Music
    ProductGroup: Book
    Binding: Spiral-bound

    GeneralGeneral | Music | Entertainment | Subjects | Books
    ASIN: 5559783153

    303 Tricky Checkmates
    Average customer rating: 4 out of 5 stars
    • Good book so far.
    • Great for Beginners
    • A delightful collection!
    • Ok...but better books out there.
    • Nice Puzzles -- But Are They Practical?
    303 Tricky Checkmates
    Fred Wilson , and Bruce Alberston
    Manufacturer: Cardoza
    ProductGroup: Book
    Binding: Paperback

    ChessChess | Board Games | Puzzles & Games | Entertainment | Subjects | Books
    GeneralGeneral | Puzzles & Games | Entertainment | Subjects | Books
    GeneralGeneral | Sports | Subjects | Books
    Similar Items:
    1. 303 Tricky Chess Tactics 303 Tricky Chess Tactics
    2. 303 Tricky Chess Puzzles 303 Tricky Chess Puzzles
    3. 303 More Tricky Chess Puzzles 303 More Tricky Chess Puzzles
    4. 1001 Brilliant Ways to Checkmate (Chess Lovers' Library) 1001 Brilliant Ways to Checkmate (Chess Lovers' Library)
    5. One Thousand and One Winning Chess Sacrifices and Combinations One Thousand and One Winning Chess Sacrifices and Combinations

    ASIN: 0940685906

    Customer Reviews:

    4 out of 5 stars Good book so far........2004-06-14

    As a thirteen-year old, I bought this book at Borders as part of my birthday money. It's a wonderful book on checkmating (maybe one of the bests). Although I'm only up to chapter two, the rest of the book will probably be good too.

    However, if I could have looked at every checkmating book on Earth, I probably wouldn't have bought this. For example, Fred Reinfeld's "1001 Brilliant Ways to checkmate", probably beats this book by a mile. It's slightly cheaper, I think, and has 698 more diagrams! (I haven't bought this book, but look at the reveiws for it, and you'll know why I'm saying this.)

    Even though this probably isn't the greatest checkmating book you can get, it's good enough, and will keep you busy. One more thing: I suggest that you get a used one, because if you want to use about $12.00 or so on a book, don't use it on this one.

    4 out of 5 stars Great for Beginners.......2002-09-15

    The first hundred checkmate positions are fairly simple for intermediate players. The checkmates start to get somewhat "tricky" after that. I am glad that the authors did not just lump the positions together thematically, such as "Queen Sacrifice," like the Reinfeld "1001 Checkmates." Outstanding diagrams are clear and easy to study. While many of the solutions are simple, they are still beautiful. Great book if you love two and three move checkmate puzzles.

    4 out of 5 stars A delightful collection!.......2002-08-21

    This book presents fun chess puzzles in an easy to understand, progressively difficult format. While it may be true that these puzzles are carefully constructed rather than the result of actual play, they teach the dynamics of checkmate in a simple, yet challenging way. The puzzles are designed and arranged to show how the various pieces work together in diverse circumstances and how slight changes influence the checkmate. This book teaches how to find that all-important first move in the series of moves that lead to checkmate and is good for young players just getting started and for more advanced players who want to stay sharp.

    3 out of 5 stars Ok...but better books out there........2002-04-19

    This is book gives you 303 "tricky" checkmates. These mates range from queen sacrafices to pawn promotion checkmates. Most of the problems are so hopeless for the opponet(when you play white black has losing chances). at a glance I could figure out sevral ways to destroy the oppenent without checkmating him. This made solving the problems seem pointless. Don't buy this book if you haven't read 1001 brillian checkmates and 1001 combinations. You get more instructive problems for less. An okay book all-around but much better puzzle books are out there.

    4 out of 5 stars Nice Puzzles -- But Are They Practical?.......2000-07-02

    This book appears to be a sequel to "202 Surprising Checkmates" by the same authors, and both books appear to be indebted to the much older "1001 Brilliant Ways to Checkmates" for their title. "1001 Checkmates," by Fred Reinfeld, gives hundreds of positions which are apparently drawn from actual game situations, and the student who applies himself to the book can take away practical knowledge that will help in actual play. The positions in "202 Checkmates" and "303 Checkmates" could never be mistaken for actual game situations, and the mating patterns are not normally seen in actual play. Although the book appears to have little practical value, the problems were both challenging and entertaining. If the authors ever write "404 Amazing Checkmates," I'll be sure to add it to my library.
    303 Tricky Chess Tactics
    Average customer rating: 3.5 out of 5 stars
    • Good material, unforgivable errors!
    • Good Gift?
    • Tactical Mistakes
    • Publishing Mistakes of a Serious Nature otherwise a reasonably good book
    • If it weren't for one oversight...
    303 Tricky Chess Tactics
    Fred Wilson , and Bruce Albertson
    Manufacturer: Cardoza
    ProductGroup: Book
    Binding: Paperback

    ChessChess | Board Games | Puzzles & Games | Entertainment | Subjects | Books
    GeneralGeneral | Puzzles & Games | Entertainment | Subjects | Books
    Similar Items:
    1. 303 Tricky Checkmates, 2nd Edition 303 Tricky Checkmates, 2nd Edition
    2. Sharpen Your Tactics Sharpen Your Tactics
    3. 1001 Brilliant Ways to Checkmate (Chess Lovers' Library) 1001 Brilliant Ways to Checkmate (Chess Lovers' Library)
    4. 303 More Tricky Chess Puzzles 303 More Tricky Chess Puzzles
    5. One Thousand and One Winning Chess Sacrifices and Combinations One Thousand and One Winning Chess Sacrifices and Combinations

    ASIN: 1580420761

    Customer Reviews:

    3 out of 5 stars Good material, unforgivable errors!.......2007-09-23

    This is a good book for training tactics. The posistions are clear and instructive, and organised by themes so each theme is trained separately. This also means the tacticts are easier to spot and the book will be better suited for beginners/intermediate rather than experts.

    However, the one thing you would expect from such a book is give you correct anwers. Unfortunately, a few errors have slipped through in the answers section, where it sometimes fail to give you the best continuation for either one or both sides (and mine is even a "second edition"). It's unforgivable when I have to enter the positions into my computer to get the right answers and the optimal continuation. You'd buy this kind of book so you'd be able to train chess WITHOUT your computer, I would think! At least one star of the rating because of that.

    In addition, I'd like to see some more explaination to some of the answers, not just a continuation, given the fact this book will be most suited for beginners/intermediate. Nevertheless, most of the answers are pretty well explained.

    4 out of 5 stars Good Gift?.......2007-09-03

    As others have noted, this is a basic book about the most fundamental of chess competencies, tactics. It occurs to me that it would be a good gift book for a beginning/intermediate player who's working to improve. (And if you happen to be the someone, it's inexpensive enough to indulge without guilt!)

    Other reviewers noted a printing error that omitted of a number of solutions, but that appears to have been corrected in the second edition.

    3 out of 5 stars Tactical Mistakes.......2007-03-27

    First off this is a good book on tactical puzzles. The bad side is there are a few or more mistakes in the answers. If you have a chess program that can analyze the diagram's then you will find the best answers. A couple of the diagrams were printed wrong. I give it a 3 for average. If it didn't have the printing errors and the errors in a few of the answers I would give it a 5 star rating.

    PawnMoves

    3 out of 5 stars Publishing Mistakes of a Serious Nature otherwise a reasonably good book.......2006-08-12

    Can you immagine? Answers missing to problems at the end of this book. Maybe, since mine is a used copy the have corrected this? Well just one star away for this.
    The problems presented are good (for those with answers!). They range from easy to inbetween in hardness to solve. 303 is not really a lot compared to "One Thousand and One Winning Chess Sacrifices and Combinations", "Combination Challenge" and lacks actual explanations found in "Winning Chess Traps for Juniors". All of which stand hand over heals better in particular with answers missing. Would like to see "NEW CORRECTED EDITION" in print then I will add a star (assuming the mistakes are fixed).

    4 out of 5 stars If it weren't for one oversight..........2005-03-19

    This is a simple book. It presents tactical themes and some exercises for you to work out spotting tactics and executing calculations to win (or draw.)

    I agree with another reviewer in stating that a tactics book should not say what's the theme and let the reader identify it him/herself.

    I would normally give this book 5 starts but problem 101 is wrong as the authors missed the simple 1...Qf6+ 2.f6 Qxf6#
    303 More Tricky Chess Puzzles
    Average customer rating: Not rated
      303 More Tricky Chess Puzzles
      Fred Wilson , and Bruce Alberston
      Manufacturer: Cardoza
      ProductGroup: Book
      Binding: Paperback

      ChessChess | Board Games | Puzzles & Games | Entertainment | Subjects | Books
      GeneralGeneral | Puzzles & Games | Entertainment | Subjects | Books
      Similar Items:
      1. 303 Tricky Chess Puzzles 303 Tricky Chess Puzzles
      2. 303 Tricky Checkmates, 2nd Edition 303 Tricky Checkmates, 2nd Edition
      3. 303 Tricky Chess Tactics 303 Tricky Chess Tactics
      4. Chess: 5334 Problems, Combinations and Games Chess: 5334 Problems, Combinations and Games
      5. Learn Chess Tactics Learn Chess Tactics

      ASIN: 1580421822

      Book Description

      A carefully selected entertaining and instructive collection of tactical chess puzzles. The authors-both veteran professional chess instructors-have collected or created 303 additional game situations, to go with the situations featured in the original 303 Tricky Chess Puzzles. Finding the right answer will bring about a forced checkmate or a winning material superiority. Divided into three chapters, each filled with 101 large, clear diagrams, the entire gamut of necessary tactical knowledge is challenged, tested, and with the result that the reader becomes a stronger player and has lots of fun in the process. 303 More Tricky Chess Puzzles is a perfect workbook for adults (or children) who want to sharpen their budding chess expertise.

      303 Tricky Chess Puzzles
      Average customer rating: Not rated
        303 Tricky Chess Puzzles
        Fred Wilson , and Bruce Albertson
        Manufacturer: Cardoza
        ProductGroup: Book
        Binding: Paperback

        ChessChess | Board Games | Puzzles & Games | Entertainment | Subjects | Books
        GeneralGeneral | Puzzles & Games | Entertainment | Subjects | Books
        Similar Items:
        1. 303 More Tricky Chess Puzzles 303 More Tricky Chess Puzzles
        2. 303 Tricky Checkmates, 2nd Edition 303 Tricky Checkmates, 2nd Edition
        3. The Ultimate Chess Puzzle Book The Ultimate Chess Puzzle Book
        4. Sharpen Your Tactics Sharpen Your Tactics
        5. 303 Tricky Chess Tactics 303 Tricky Chess Tactics

        ASIN: 158042144X

        Book Description

        A carefully selected entertaining and instructive collection of tactical chess puzzles. The authors-both veteran professional chess instructors-have collected or created 303 typical game situations. Finding the right answer will bring about a forced checkmate or a winning material superiority. Divided into three chapters, each filled with 101 large, clear diagrams, the entire gamut of necessary tactical knowledge is challenged, tested, and with the result that the reader becomes a stronger player and has lots of fun in the process. 303 Tricky Chess Puzzles is a perfect workbook for adults (or children) who want to sharpen their budding chess expertise.

        Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business
        Average customer rating: 5 out of 5 stars
        • Great review for great balance
        • Provocative new insights on growing brands in today's world
        • Alignment of the Head, Heart and Hands
        • A must-have business book
        • Led to higher ground...
        Balanced Brand: How to Balance the Stakeholder Forces That Can Make Or Break Your Business
        John Foley , and Julie Kendrick
        Manufacturer: Jossey-Bass
        ProductGroup: Book
        Binding: Hardcover

        GeneralGeneral | Business & Investing | Subjects | Books
        Production & OperationsProduction & Operations | Management & Leadership | Business & Investing | Subjects | Books
        AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
        GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
        Product ManagementProduct Management | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
        ManagementManagement | Sales & Selling | Marketing & Sales | Business & Investing | Subjects | Books
        Production, Operation & ManagementProduction, Operation & Management | Industrial, Manufacturing & Operational Systems | Engineering | Professional & Technical | Subjects | Books
        All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
        Business & InvestingBusiness & Investing | Amazon Upgrade | Stores | Books
        EngineeringEngineering | Amazon Upgrade | Stores | Books
        Professional & TechnicalProfessional & Technical | Amazon Upgrade | Stores | Books
        Similar Items:
        1. The Stakeholder Strategy: Profiting from Collaborative Business Relationships The Stakeholder Strategy: Profiting from Collaborative Business Relationships
        2. Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future
        3. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
        4. Zag: The Number One Strategy of High-Performance Brands Zag: The Number One Strategy of High-Performance Brands

        ASIN: 0787983098

        Book Description

        Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, shareholders, media, government, and community. Even well-known and seemingly successful brands and reputations have suffered from this backlash (e.g. Nike and overseas sweatshops, Wal-Mart and unfair employment practices, McDonald's and obesity issues.) Every stakeholder applies their personal and professional values to judge the performance of a company. Branding expert John Foley has developed the BalancedBrand System, which helps companies assess corporate values, identify potential flashpoints, and align values to build a stronger brand and reputation. BalancedBrand identifies and helps manage the forces that will change the way business does business. Foley and co-author Julie Kendrick have created new tools that build and protect brands and reputations.

        Download Description

        Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don't have a clear understanding of the values that drive brand and reputation and actually sustain long-term profitability and growth. This leaves companies vulnerable to dangerous backlash between corporate values, and those of their stakeholders: customers, employees, shareholders, media, government, and community. Even well-known and seemingly successful brands and reputations have suffered from this backlash (e.g. Nike and overseas sweatshops, Wal-Mart and unfair employment practices, McDonald's and obesity issues.) Every stakeholder applies their personal and professional values to judge the performance of a company. Branding expert John Foley has developed the BalancedBrand System, which helps companies assess corporate values, identify potential flashpoints, and align values to build a stronger brand and reputation. BalancedBrand identifies and helps manage the forces that will change the way business does business. Foley and co-author Julie Kendrick have created new tools that build and protect brands and reputations.

        Customer Reviews:

        5 out of 5 stars Great review for great balance .......2006-02-22

        John Foley's approach to combining brand identity with corporate values and culture is a worthwhile strategy to assimilate into one's company. Everyone is aware that a brand will get a customer 'in the door' but Foley's strategy for identifying key stakeholders and keeping them engaged, is a strategy every company should learn how to employ and practice. I would highly reconmend this book to all who are interested in advancing both the mission and bottom line of their companies. This book would have particular appeal to young people entering the work force as a tool for staying engaged with their comapany's customers.

        5 out of 5 stars Provocative new insights on growing brands in today's world.......2006-02-22

        Finally, an approach that takes branding to the next level! I found Foley's thinking on creating and protecting brands by aligning corporate and stakeholder values to be refreshing and enlightening. Today's news is filled with examples of corporate failure due to scandals, breech of trust, and greed. This only underscores the need to project appropriate values.

        Additionally, I believe Foley's perspective on the interdependence of a strong reputation and a strong brand is extremely insightful-bordering on revolutionary. He explores how the effects of competition, abrupt changes in customer preference, skyrocketing promotional costs, and even a company's own actions can erode the brand or reputation.

        Foley includes helpful strategies and tools to assess stakeholder alignment and put his systems into practice. I highly recommend this book to anyone charged with managing brands and building corporate growth. In my opinion, this is a very important body of work.

        Bridget Clark
        Corporate Branding and Marketing

        5 out of 5 stars Alignment of the Head, Heart and Hands.......2006-02-14

        Balanced Brand by John Foley with Julie Kendrick is a refreshing and enlightening book that helps people focus on alignment of values. It is not every day that business leaders read about the success of their companies from the true alignment of their Head, Heart and Hands. As the book explains the success of companies like Tiffany is due to their focus on employee training on Tiffany's true values-world-class quality( Their Head), uncompromising service( Their Heart) and social responsibility( Their Hands). They have been able to align their values since 1837 by focused training and transfer of their Core Values, which happens to Align with the many stakeholders.

        I enjoyed reading and learning from the Balanced Brand and I would recommend this book to all , who are looking to Crystallize their thinking about Brands. This book will help them develop a plan for achieving that goal, develop a sincere desire for the things that are real for them and all of their stakeholders and also to develop supreme confidence in their organization and it's abilities to execute the plan consistently over many decades.

        Jay Seshadri
        Om Shanthi Om ( means Peace in Sanskrit)
        SESHADRI LLC

        5 out of 5 stars A must-have business book.......2006-02-14

        Even as we're feeling we've got all our bases covered, finally, Mr. Foley opens our eyes to a critical consideration too many executives--in both the private and public sectors--have failed to appreciate. He not only does an effective job of presenting and substantiating the problem, he then tells us how to deal with it. I really wish this book had been available a decade or more ago! It should be on every manager's "must read" list.

        5 out of 5 stars Led to higher ground..........2006-02-12

        Balanced Brand guided me to higher ground.

        For nearly two years, my head has been awash in the technology and behavorial shifts accelerating due to internet connectivity globally and what that entails. There is a river of change flowing and it's reaching flood stage. Blogs, podcasts, vlogs, online social networking sites, news aggregation tools (allowing people to scan and consume hundreds of blog posts and news headlines in a single sitting), and instant online conversations about brand-affecting events are facilitating shifts of consciousness and awareness that profoundly effects a brand.

        As a consequence of all of these enabling technologies and shifts, there is a new participatory culture emerging which is allowing stakeholders in record numbers to participate vs. just being passive recipients of some miscellaneous communications campaign or messaging thrust...and this emerging culture is out of anyone's control.

        Balanced Brand made me stop and reconsider the complexities of all these changes occurring and instead climb to the top of the hill, sit down and look down on the river. I thought about the deeper meanings and strategies required to guarantee the river down below will be navigable...regardless of what technologies or cultures reveal themselves. This book is not about technology or participatory paradigm shifts, however. It's about balance, the essence of a brand, and how to create and utilize balanced brand strategies.

        Within its pages is a framework that allows any organization to understand and assess their values, those of their customers, shareholders, employees and communities within which they're involved, and be able to then understand where and how to align them. Though it doesn't say this as overtly as I am, what I thought was obvious was that -- once this work was completed -- strategic direction would be crystal clear.

        Once balanced branding strategies are in place, every stakeholder knows what to do. They know what the brand stands for and what it means. Employees know how to perform and use the river-of-change-shifts to facilitate brand enhancement instead of being victims and drowning in it. What hit me squarely due to my involvement in technology, is that a participatory culture can be created that sparks innovation and creativity, grows top-line revenue and customer satisfaction, all of which is of vital importance to management and shareholders.

        That was the higher ground I was guided to by Balanced Brand. It helped me focus and see that first-and-foremost it is the essence of the brand and the brand in practice that really matters. Everything else then falls into place.

        Books:

        1. Beautiful Bad Girl: The Vicki Morgan Story
        2. Billy Graham: God's Ambassador A Lifelong Mission Of Giving Hope To The World
        3. Boy with Loaded Gun: A Memoir
        4. C. S. Lewis and the Catholic Church
        5. Christine Jorgensen: A Personal Autobiography
        6. Citizen Hearst: A Biography of William Randolph Hearst
        7. Colonel Albert Pope and His American Dream Machines: The Life and Times of a Bicycle Tycoon Turned Automotive Pioneer
        8. Contemporary Heroes and Heroines Book III (Contemporary Heroes and Heroines)
        9. Diana and Jackie: Maidens, Mothers, Myths
        10. Diana & Dodi: A Love Story

        Books Index

        Books Home

        Recommended Books

        1. Oxford Bible Atlas
        2. Letter to a Christian Nation
        3. Pictures from an Expedition
        4. One Thousand White Women: The Journals of May Dodd
        5. National Audubon Society Field Guide to North American Birds: Eastern Region - Revised Edition
        6. Low Power CMOS VLSI: Circuit Design
        7. Rare Bird of Fashion: The Irreverent Iris Apfel
        8. Letters to His Son on the Art of Becoming a Man of the World and a Gentleman, 1750
        9. Reforming Capital Income Taxation
        10. Methods for the Diagnosis of Bacterial Diseases of Plants