JFK: Reckless Youth
Average customer rating: 4.5 out of 5 stars
  • Where is the 2nd Volume????
  • Great Insight
  • Why we love John Kennedy
  • Simply the best JFK bio anywhere ...
  • One of a kind!
JFK: Reckless Youth
Hamilton Nigel
Manufacturer: Random House
ProductGroup: Book
Binding: Hardcover

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ASIN: 0679412166
Release Date: 1992-11-10

Book Description

John F. Kennedy Jr. remains one of the most fascinating and controversial politicians of the 20th century. This bestselling first volume of Nigel Hamilton's biography has caused unprecedented controversy by its frankness and its overturning of myths. But whether or not family and the political establishment like it, it is the nearest we will ever get to the JFK story from JFK's own point of view. Reckless Youth is based on a wealth of hitherto unpublished material from JFK's closest surviving friends, from FBI, Navy college and National Archives records, as well as new material in JFK's own words.

Customer Reviews:

5 out of 5 stars Where is the 2nd Volume????.......2005-04-29

Excellent book...Still waiting for Mr. Hamilton to come out with his second volume. I highly recommend the movie starring Patrick Dempsey. Mr. Hamilton we are still waiting for volume 2...

4 out of 5 stars Great Insight.......2004-10-27

Our fascination with JFK continues. Even now, there are still aspects of his life and career which remain hidden from public view.

This book relies on meticulous research and avoids speculation. It acquaints us with a brutal and psychotically competitive family, an aloof and cold mother of too many children who accomodates her husband's self-centeredness by a peculiarly Catholic form of emotional abandonment. This remove, however, strikes her own children as collateral damage from her intended assault on her husband.

A family of highly competitive people, with singular ambition. The theory is not hard to establish: the ambition is to attain mom's love (which is unattainable) and to impress dad.

The story is archetypal of American in the mid-20th century. We achieved so much because of qualities of competition, ruthlessness and self-interest. We also learned to worship glamour and celebrity. Wasn't Kennedy the best-looking president by far?

I never understood him better than after reading this book. I also believe that he was addicted to sex, and that we knew way too little about how to treat that addiction back then.

5 out of 5 stars Why we love John Kennedy.......2004-09-16

Anyone who truly loves John Kennedy (as I do) owes it to themselves to delve deeper into the formation of the character of this fabulously flawed human being. Nigel Hamilton's minutely-detailed "JFK: Reckless Youth," which recounts Kennedy's early through his first run for Congress, is one helluva place to start.

The myth of Camelot has suffered death by a thousand cuts -- shredded by the disclosure of presidential affairs, murder plots and political machinations. But while other celebrities have generated renewed interest and sympathy by openly airing dirt and scandal, the Kennedys have endlessly recycled the Camelot myth of the heroic young president slain before his time. Hamilton's book is the antidote to this pious tripe, serving up a John Kennedy fighting against (and sometimes embracing) forces that should have destroyed him. Young John Kennedy suffered from a mystery ailment that landed him in the hospital countless times. He courted disaster and scandal with a string of amours. He chose to fight the Japanese on a "plywood coffin" known as a PT boat rather than sit out the war in a safer place. He was saddled with a father whose pre-WWII appeasement policies undercut the national interest. Kennedy, from a young age, was one familiar with the knife's edge between life and death, learning to skate the blade with grace and aplomb. Hamilton exhaustively chronicles these episodes using interview material and an extraordinary trove of personal letters to and from Kennedy himself.

It's a shame that the Kennedy family blocked Hamilton's access to additional JFK material. The next volumes would no doubt have shown the moral excesses and almost suicidal risk-taking increasing as JFK grew older. While this material might have threatened the maudlin serenity of Camelot, I would have welcomed the change. Paradoxically, my love and admiration for John Kennedy did not wane as I read the incredible details of his life. Instead, I was amazed that such an extraordinary, compassionate and visionary man arose from the chaos of a life lived as a constant roll of the dice.

5 out of 5 stars Simply the best JFK bio anywhere ..........2003-08-24

JFK RECKLESS YOUTH has only one drawback: It covers only the part of his life up to his election to Congress. Hamilton has promised two more volumes, but they have so far not appeared. That said, it is the only negative that can be said for this remarkable volume, for my money the best JFK bio anywhere (including the new but hardly impressive JFK: AN UNFINISHED LIFE by Robert Dallek). There isn't an aspect of Kennedy's life that goes unexplored. Hamilton, however, did not have the access to JFK's medical records that Dallek did -- therefore he probably did not realize how very serious JFK's health issues were. (Of course, he is writing about JFK's early life, when he was obviously a lot healthier than he was later.)

What is made painfully clear here is that JFK became president not because of his parents, but frankly, in spite of them. It was the force of his intellect and personality, more than his father's money, that made him who he was. Hamilton spends a lot of time in comparisons between Joe Jr. (the heir apparent) and Jack, the second son. According to him, Joe Jr. was ponderous, prejudiced, hardworking but abrasive and often nasty, and in general, simply did not attract people to him as Jack did. Jack, on the other hand, for all his natural rebelliousness (almost certainly fed by his parents' endless hectoring and marital issues), had enormous charm, warmth and endless humor. Hamilton even uncovers evidence of a surprisingly tender heart and his attempts to hide his concern for his friends with sarcasm and wit. His friends note that he constantly looked for new friendships and never lost a friend, even when the friends treated him with less than kindness and respect. He was loyal to a fault.

Hamilton does reserve tremendous ire (and who can blame him?) for JFK's parents, two of really the most awful parents it's possible to imagine. Rose was a mother who constantly went off and left her children with the help, never home even when her oldest children were babies, and was never, never affectionate or even perhaps very interested in them, due to her unending though silent opposition to her husband's abuse and philandering. While she inspected them daily for missing buttons or loose threads, she was completely uninvolved in their interests, games and problems. Their father Joe was, as Hamilton makes clear, good at only one thing: manipulating stocks in order to steal himself a fortune. Every other thing he tried, including banking, shipping, movies, politics and diplomacy, was a failure. (Joe was so unscrupulous that even during his stint as Ambassador to the Court of St. James, he had people buying stocks he had inside information about. It says something that when FDR appointed him the first chairman of the newly formed Securities and Exchange Commission, and FDR's cabinet protested vigorously, FDR's answer was, "Set a thief to catch a thief.") What made Joe rather insidious (and this only in comparison to Rose) is that if he did have a good point, it was his genuine love for his children, misguided as his childrearing experience was. Unfortunately, he taught them to win at any cost and that women were to be treated with contempt and used like tissue. But because he expressed affection and care for them, even dropping his own work schedule to appear at their schools when Rose wrote letters but never bothered to visit her sons even when Jack was deathly ill in boarding school, Joe comes off as, ironically, the much better parent. He was loving and affectionate, though his affection came with a price: That they think as he thought and do as he did, which Jack simply rebelled against.

Hamilton has to be commended for his sense of balance. While never shirking his responsibility to point out Jack's flaws, he is careful also to show from where they sprang -- the terrible, dysfunctional union of his parents and their awful sense of what raising a family meant. The children were socially isolated (partially because of his parents' desperation to enter Boston's WASP society while being Irish Catholics themselves), turning to each other for comfort and thus becoming close, but then separated when Rose decided she couldn't handle them anymore and sent them to boarding school, some as young as age eight.

There is so much in this book that has value, but what I personally appreciate the most is Hamilton's constant underlying (though silent) thesis that Jack's gifts were so many that had he been born to different parents, he still would have been remarkably successful, yet probably been a less tormented and far less complex personality. For Hamilton sees his sexual yearnings as nothing less than looking for the love he missed in his mother, yet unable to express his need for it because of her coldness during his formative years and what that coldness did to his ability to express and receive affection.

I could go on and go (actually, I have), but I do heartily recommend this. It's an absorbing read about the formation of a remarkable and pivotal personality in American history. I'd love to see the next volume -- imagine what he'd do with the marriage of Jack and Jackie? -- but must wait till he gets there. Meanwhile, this volume is a five-star, fifty-carat gem. Don't miss it.

5 out of 5 stars One of a kind!.......2002-09-28

It is now virtually impossible to find a good biography of John Fitzgerald Kennedy. Most are interested less in telling about his life, every aspect of it, than about his love life. But Nigel Hamilton returns some honor and polish, eschewing sensationalism for the sake of actually writing a book about his life.

This book recounts JFK's life until his election in Congress, beginning years before his birth with accounts of his grandparents and parents and what drove Joseph Kennedy to obsess on politics. While it includes JFK's assorted premarital affairs, there is also a great deal of complicated and in-depth information on his Navy service, his health, his political life, his family life, and the things that would affect him when he later became president of the United States.

Hamilton manages to pull more material -- only a portion of Kennedy's life -- into more pages than most Kennedy biographers could if they tried. He does this by incredibly in-depth investigation into just about everything in Kennedy's life. This approach not only gives much-needed depth to Kennedy himself, but to other people in his life. While his parents are no more sympathetic here than they ever were (meaning that they probably were as they seem), people that he interacted with (and in some cases, slept with) are given new attention. For example, his first serious lover Inga Arvad is explored in greater depth. Here she is not a promiscuous gold-digger or a clingy adulteress, but a woman who is willing to give up her love for his own good. Her Nazi sympathies and marital status are not downplayed, but her emotions and feelings are presented to the readers to make us realize what she was like.

And Hamilton's skill as a writer shows in how he is able to include all this detail and all these anecdotes without boring the readers silly. The eight-hundred-plus pages fly by like those of a book half its length, sprinkled with occasional pictures of JFK, his parents, "Inga Binga," Lem Billings, and others. These pictures are relatively few and far between, but make up for it in quality rather than quantity.

If you read one Kennedy biography, make sure that it's this one. Nigel Hamilton's "Reckless Youth" is written with style, class, and skill. Definitely worth the read.
JFK : Reckless Youth
Average customer rating: Not rated
    JFK : Reckless Youth
    Nigel Hamilton
    Manufacturer: Random House of Canada, Limited
    ProductGroup: Book
    Binding: Paperback
    ASIN: B000OHRUU2
    JFK LIFE AND DEATH OF AN AMERICAN PRESIDENT. VOLUME ONE: RECKLESS YOUTH.
    Average customer rating: Not rated
      JFK LIFE AND DEATH OF AN AMERICAN PRESIDENT. VOLUME ONE: RECKLESS YOUTH.

      Manufacturer: BCA
      ProductGroup: Book
      Binding: Hardcover
      ASIN: B000HI5O1K
      JFK LIFE AND DEATH OF AN AMERICAN PRESIDENT. VOLUME ONE: RECKLESS YOUTH.
      Average customer rating: Not rated
        JFK LIFE AND DEATH OF AN AMERICAN PRESIDENT. VOLUME ONE: RECKLESS YOUTH.

        Manufacturer: BCA
        ProductGroup: Book
        Binding: Hardcover
        ASIN: B000HIJ21I
        JFK Reckless Youth -
        Average customer rating: Not rated
          JFK Reckless Youth -
          Nigel Hamilton -
          Manufacturer: Random House Publishing -
          ProductGroup: Book
          Binding: Hardcover
          ASIN: B000OMER3U
          JFK, LIFE & DEATH OF AN AMERICAN PRESIDENT: VOLUME 1 RECKLESS YOUTH
          Average customer rating: Not rated
            JFK, LIFE & DEATH OF AN AMERICAN PRESIDENT: VOLUME 1 RECKLESS YOUTH
            NIGEL HAMILTON
            Manufacturer: BCA
            ProductGroup: Book
            Binding: Hardcover
            ASIN: B000S37QPG
            JFK: Reckless Youth
            Average customer rating: Not rated
              JFK: Reckless Youth
              Nigel Hamilton
              Manufacturer: Random House
              ProductGroup: Book
              Binding: Paperback
              ASIN: B000RAS80M
              JFK: Reckless Youth Part 1
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                JFK: Reckless Youth Part 1
                Nigel Hamilton
                Manufacturer: Books On Tape
                ProductGroup: Book
                Binding: Audio Cassette

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                ASIN: 5553780020
                JFK: Reckless Youth Part 1 of 2
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                  JFK: Reckless Youth Part 1 of 2
                  Nigel Hamilton
                  Manufacturer: Books On Tape
                  ProductGroup: Book
                  Binding: Audio Cassette

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                  ASIN: 5557103597
                  JFK: Reckless Youth Part 2 of 2
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                    JFK: Reckless Youth Part 2 of 2
                    Nigel Hamilton
                    Manufacturer: Books On Tape
                    ProductGroup: Book
                    Binding: Audio Cassette

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                    ASIN: 5557103724

                    Greg Moore: A Legacy of Spirit
                    Average customer rating: 5 out of 5 stars
                    • The best
                    • Greg Moore: A Legacy of Spirit
                    • Lovely
                    • Worthy tribute for motorsport hero in the making: Greg Moore
                    • Lovely book
                    Greg Moore: A Legacy of Spirit
                    Dan Proudfoot , Gordon Kirby , and Jim Taylor
                    Manufacturer: Whitecap Books
                    ProductGroup: Book
                    Binding: Hardcover

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                    ASIN: 1552851397

                    Book Description

                    What is it about Greg Moore that caused so many to fall in love and so many to be devastated when he died? Greg's life was a celebration of youth, spirit, accomplishment, and charity. He was doing what he loved, with people he loved and respected. He was succeeding as an automobile racer and, even more, as a human being. He inspired everyone to act openly, positively, and with good humor. His easy grin and natural outgoing friendliness captured people's hearts and minds. When you met him you felt he was a friend for life. He made people like he was one of them, whomever they were. If you got close enough to say hello, to catch his eye, you felt you knew him. And anyone who knew him well thought of him as a man beyond his years, unusually free of the conflicts of youth. Although he seemed settled and mature, Greg Moore still revealed a sense of adventure and wonder. His achievements as a driver were impressive and have assured him a place in the galaxy of greats. Yet his spirit of sincerity and goodwill is the abiding memory that will live on. Through the memories of his family, friends, colleagues, mentors, and Greg himself, Greg Moore: A Legacy of Spirit tells the story of this remarkable young athlete. Through photographs and memorabilia that trace the his life and career, we are given a lasting image of a life lived well, but far too short.

                    Customer Reviews:

                    5 out of 5 stars The best.......2003-03-23

                    This is a super book, A must in every CART fan's book collection. Just a shame it had to be written.

                    5 out of 5 stars Greg Moore: A Legacy of Spirit.......2002-11-28

                    When you combine the writing skills of Gordon Kirby and the legend of Greg Moore you get an outstanding book. There must be some really great racing going on in heaven. Although no book could do justice to Greg's life, this book comes close. I love everything that Gordon writes and this book is one of the most highly prized. This book is mandatory for any true Cart fan.

                    5 out of 5 stars Lovely.......2002-05-22

                    It's an awesome review on Greg's life, with hundreds of color pictures... It tells the story beautifully. A must for every Greg and CART fan.

                    5 out of 5 stars Worthy tribute for motorsport hero in the making: Greg Moore.......2001-11-27

                    This book about the young Canadian motorsport icon honours the life of one of the most cheerful and passionate drivers in CART racing. As a fellow Canadian, I have been well-informed about the young Maple Ridge, B.C. native and have enjoyed watching him climb to the top of the victory podium. A terrific biography of Greg Moore has been collected in a very indept account told by his beloved family through pictures and excerpts. Excellent pictures tell the journey that Greg Moore had taken from his first encounter with a motorized vehicle to the 1999 season where he drove the 800-plus horsepower Players champ racing machine.

                    It is hard to believe after looking at this book that a young Canadian who was taken from this earth all too soon could live such a full life.

                    5 out of 5 stars Lovely book.......2001-07-15

                    Man, when I saw this book I thought "It must be great!" And when I had it on my hands it was even more perfect. For those fans who lost their idol there at Fontana, this is a must. It's the perfect book for a great driver and an even greater person.

                    Ingmar Bergman: Essays in Criticism (Galaxy Books)
                    Average customer rating: Not rated
                      Ingmar Bergman: Essays in Criticism (Galaxy Books)

                      Manufacturer: Oxford Univ Pr (Txt)
                      ProductGroup: Book
                      Binding: Hardcover

                      GeneralGeneral | Movies | Entertainment | Subjects | Books
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                      Grand Street 66: Secrets (Fall 1998)
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                        C. A. A. Dellschau , and Christopher Hein
                        Manufacturer: Grand Street
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                          Stuart M. (editor); Hill, Joseph F. (editor) Kaminsky
                          Manufacturer: Oxford University Press, Incorporated
                          ProductGroup: Book
                          Binding: Paperback
                          ASIN: B000KP8CMS
                          Ingmar Bergman: Essays in Criticism
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                            Ingmar Bergman: Essays in Criticism
                            stuart, M.; Hill, Joseph F. (Edited by) Kaminsky
                            Manufacturer: Oxford Univ Pr (Txt)
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                            Dreaming of the medieval in Kristin Lavransdatter and Trollsyn.(Critical Essay): An article from: Scandinavian Studies
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                              Dreaming of the medieval in Kristin Lavransdatter and Trollsyn.(Critical Essay): An article from: Scandinavian Studies
                              Ellen Rees
                              Manufacturer: Society for the Advancement of Scandinavian Study
                              ProductGroup: Book
                              Binding: Digital

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                              ASIN: B0008GAKN8
                              Release Date: 2005-07-31

                              Book Description

                              This digital document is an article from Scandinavian Studies, published by Society for the Advancement of Scandinavian Study on September 22, 2003. The length of the article is 7298 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                              Citation Details
                              Title: Dreaming of the medieval in Kristin Lavransdatter and Trollsyn.(Critical Essay)
                              Author: Ellen Rees
                              Publication: Scandinavian Studies (Refereed)
                              Date: September 22, 2003
                              Publisher: Society for the Advancement of Scandinavian Study
                              Volume: 75 Issue: 3 Page: 399(18)

                              Article Type: Critical Essay

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                              Ingmar Bergman the maestro of angst.(Critical Essay)(Biography): An article from: Cineaste
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                                Ingmar Bergman the maestro of angst.(Critical Essay)(Biography): An article from: Cineaste
                                Leonard Quart
                                Manufacturer: Cineaste Publishers, Inc.
                                ProductGroup: Book
                                Binding: Digital

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                                ASIN: B00084BOTE
                                Release Date: 2005-08-01

                                Book Description

                                This digital document is an article from Cineaste, published by Cineaste Publishers, Inc. on September 22, 2004. The length of the article is 5720 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                                Citation Details
                                Title: Ingmar Bergman the maestro of angst.(Critical Essay)(Biography)
                                Author: Leonard Quart
                                Publication: Cineaste (Magazine/Journal)
                                Date: September 22, 2004
                                Publisher: Cineaste Publishers, Inc.
                                Volume: 29 Issue: 4 Page: 30(6)

                                Article Type: Critical Essay

                                Distributed by Thomson Gale
                                Ingmar Bergman: Essays in Criticism
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                                  Ingmar Bergman: Essays in Criticism
                                  Stuart (ed.) Kaminsky
                                  Manufacturer: Oxford University Press
                                  ProductGroup: Book
                                  Binding: Paperback
                                  ASIN: B000K1DDZ8

                                  Sergei Prokofieff: Two Violin Concerti : No. 1 in d Major, Opus 19 : No. 2 in G Minor, Opus 63 (Kalmus 2000 Series)
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                                    Sergei Prokofieff
                                    Manufacturer: Alfred Publishing Company
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                                    ASIN: 0769290248

                                    Aberrant: Elites (Aberrant)
                                    Average customer rating: 4.5 out of 5 stars
                                    • Chaos + Destruction = Fun
                                    • This is a really great look into the mercenary life.
                                    Aberrant: Elites (Aberrant)
                                    John Cavallino , Susannah Mandel , James Stewart , and Kate Williamson
                                    Manufacturer: White Wolf Games Studio
                                    ProductGroup: Book
                                    Binding: Paperback

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                                    ASIN: 1565046927

                                    Customer Reviews:

                                    4 out of 5 stars Chaos + Destruction = Fun.......2000-08-27

                                    I think it's safe to say that this will be one of the most popular Aberrant supplements. Featuring the stats for some of the biggest featured NPC's, like Totentanz, "Elites" finally reveals the lifestyle that players are usually drawn to: that of the "Badass for hire".

                                    While a large portion of the book is dedicated to military campaigns and the agencies that engage in them, Elites also expands it's definition to include more benign Nova's for hire. There are guidlines for players who wish to create their own Elite organization with all the advantages and pitfalls. It also explains the code of the Elite and how they have created a sort of "Bushido" that includes a code of conduct and even licensing arrangements. I like the idea of a mask as a trademark. Batman wouldn't be Batman without that mask and the big bat on his chest.

                                    The coolest thing about the book is some of the more realistic portrayals of warfare and the ethical delemma's. The mercenary lifestyle is something common in almost every RPG, but as always, White Wolf tries to take a thoughtful and complicated approach. Stories of Post-Traumatic-Stress-Disorder and the horrors of war are handled with class. It's a nice approach to an old, and in my opinion, pretty tired idea.

                                    5 out of 5 stars This is a really great look into the mercenary life........2000-08-27

                                    A book like this you tend to suspect to be well boring. Since it deals entirely with people that kill for a living it's not unreasonable to think that this we'll just be another supplement with Bigger Guns Bigger Powers and Bigger Penises. But it's not! I'm not denying that there is some of that in here (if there wasn't at least a few people would through a hissy fit) but this isn't the focus of the book. What this is about are the effects of war. What's more (and for a game about superheroes this is odd) it's brutally realistic. This is a vital resource for anyone who plans on running an elites series, or wants to be an elite, because it tells what its like. The day to day wearing when you fight morally gray enemies for morally bankrupt superiors. What can happen to people caught in the middle? This is book is a lot more than you think it is.

                                    The Successful Marketing Plan : A Disciplined and Comprehensive Approach
                                    Average customer rating: 4 out of 5 stars
                                    • Very detailed and informational marketing book
                                    • The best
                                    • The best hands-on book available
                                    • Marketing for the Masochist
                                    The Successful Marketing Plan : A Disciplined and Comprehensive Approach
                                    Roman G. Hiebing , and Scott W. Cooper
                                    Manufacturer: McGraw-Hill
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                                    2. The One-Day Marketing Plan : Organizing and Completing a Plan that Works The One-Day Marketing Plan : Organizing and Completing a Plan that Works
                                    3. Marketing Plans, Sixth Edition: How to prepare them, how to use them Marketing Plans, Sixth Edition: How to prepare them, how to use them
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                                    ASIN: 0071395210

                                    Book Description

                                    This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.

                                    Customer Reviews:

                                    5 out of 5 stars Very detailed and informational marketing book.......2006-03-20

                                    For Peolple willing to learn marketing concepts, theory and take it to practice this is the perfect book.
                                    Very detailed, lots of information and easy steps to take any plan into a Marketing Business Plan!
                                    Totally Recommend it!!

                                    5 out of 5 stars The best.......2006-03-02

                                    I've spent the last 8 years assisting entrepreneurial start-ups as well as existing entrepreneurial ventures, and this book is easily the best I've found for really focusing those companies and helping them to create a truly successful marketing plan. It's a lot of work, but the work on the front end saves quite a lot of work down the line, and results in a much better return on investment. I can't recommend this book highly enough.

                                    4 out of 5 stars The best hands-on book available.......2005-10-12

                                    I've been using this book since 1995. It's not the type of book you'd read cover to cover, but it's an invaluable planning resource for any marketing manager. The authors leave no stoned unturned. If you are writing a plan or launching a business, this is the best practical book out there. Other marketing books get bogged down in theoretical case studies that offer no hands-on tools. This book is a great tool.

                                    2 out of 5 stars Marketing for the Masochist.......2003-08-01

                                    I guess I'm really going against the masses with my 2-star review of this book since the authors claim that it was so successful it warranted a third edition, but I was sorely disappointed with my purchase and plan on returning it. The book opens up with a thorough and dry introduction about why *disciplined* marketing planning is so important. I can't say I was really sold on their main argument--which was basically that marketing can only be done well when it's totally comprehensive and systematic. Those are definitely good traits to adopt in any undertaking, but I just feel that this book is overkill.

                                    The book touts its main benefit as reducing the complexity of coming up with a marketing plan to "just" a 10-step process. It then takes two chapters and about 75 pages just to outline only the first step of this process, called the business review, and describes in painstaking detail everything that the marketer or marketing consultant should do in order to get as thorough an understanding of the business as possible.

                                    Don't get me wrong, I'm all about doing my due diligence and developing a thorough understanding of the company I'm doing a marketing plan for, but creating a marketing plan in the manner that these authors describe would easily take over 300 hours of time.

                                    What's more, I don't get the sense from this book that there is an overarching guiding theory into which all elements of the book can be placed in context. Rather, it seems the approach of the authors is to take every known idea from the canon of marketing and incorporate each idea into some step of the lengthy 10-step process.

                                    In the end, I just feel like this book goes overboard with the requirements it demands of the "disciplined" and "comprehensive" marketer. I can see why they use the word disciplined to describe their approach since in my view it would be truly painful to endure it.

                                    I was very interested to read the reviews of others on this book, and I was disappointed to find that I had the opportunity to be the first reviewer. I'll keep looking around for my dream "how to prepare a marketing plan" book, but in the meantime I've realized that the "disciplined and comprehensive approach" is not for me.
                                    The Successful Marketing Plan: A Disciplined and Comprehensive Approach
                                    Average customer rating: 4.5 out of 5 stars
                                    • A useful marketing plan writing tool
                                    • An excellent guide
                                    The Successful Marketing Plan: A Disciplined and Comprehensive Approach
                                    Roman G. Hiebing , and Scott W. Cooper
                                    Manufacturer: McGraw-Hill Trade
                                    ProductGroup: Book
                                    Binding: Paperback

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                                    Similar Items:
                                    1. Kotler on Marketing : How to Create, Win, and Dominate Markets Kotler on Marketing : How to Create, Win, and Dominate Markets
                                    2. The Marketing Plan: How to Prepare and Implement It The Marketing Plan: How to Prepare and Implement It
                                    3. Competitive Advantage: Creating and Sustaining Superior Performance Competitive Advantage: Creating and Sustaining Superior Performance

                                    ASIN: 0844232033

                                    Book Description

                                    Use this time-tested method to teach students how to develop an effective marketing plan. A disciplined, integrated, and interlocking approach to marketing planning is presented in 10, easy-to-follow steps. Practical worksheets help students define the important issues, determine answers to key questions, and make informed decisions. Students will learn the same planning process that has achieved real results for real companies, from Fortune 500 to entrepreneurial start-ups.

                                    A unique "Idea Starters" grid offers over 1,000 different idea combinations to solve a variety of marketing challenges. This actionable resource will spark business-building ideas while students are developing a marketing plan.

                                    The Successful Marketing Plan takes what can seem an overwhelmingly complex process and breaks the task into manageable parts, providing a clear and efficient road map to completing a winning marketing plan.

                                    Customer Reviews:

                                    5 out of 5 stars A useful marketing plan writing tool.......2002-11-12

                                    This book brings great insight on step-by-step how to's (processes) in writing a marketing plan without going too much into the general or simplified marketing details. I call the book, "my reference tool" as I do refer back to it on many occasions when writing new or updating previous marketing plans for various product- and service-focused companies that I have worked for.

                                    4 out of 5 stars An excellent guide.......1998-10-03

                                    It is an excellent guide for writing a marketing plan. There are tips on how to proceed with your research and guidelines on specific situations.
                                    How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach
                                    Average customer rating: 3 out of 5 stars
                                    • Watch other reviews
                                    • Watch the 4 stars
                                    • Good as a reference book
                                    • Cutting edge, circa 1974
                                    • DISCIPLINED AND COMPREHENSIVE TO THE MAX
                                    How to Write a Successful Marketing Plan: A Disciplined and Comprehensive Approach
                                    Roman Hiebing
                                    Manufacturer: CCH
                                    ProductGroup: Book
                                    Binding: Hardcover

                                    GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                                    WritingWriting | Reference | Business & Investing | Subjects | Books
                                    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                                    Similar Items:
                                    1. The One-Day Marketing Plan : Organizing and Completing a Plan that Works The One-Day Marketing Plan : Organizing and Completing a Plan that Works
                                    2. The Marketing Plan: How to Prepare and Implement It The Marketing Plan: How to Prepare and Implement It
                                    3. How to Develop a Strategic Marketing Plan: A Step-By-Step Guide How to Develop a Strategic Marketing Plan: A Step-By-Step Guide
                                    4. How to Write a Marketing Plan (Creating Success) How to Write a Marketing Plan (Creating Success)
                                    5. The Successful Marketing Plan : A Disciplined and Comprehensive Approach The Successful Marketing Plan : A Disciplined and Comprehensive Approach

                                    ASIN: 0130145483

                                    Product Description

                                    How to Write a Successful Marketing Plan is the definitive planning resource. It explains clearly, simply, and pragmatically how to prepare a marketing plan in a disciplined and comprehensive manner. It can be used as a planning guide by the inexperienced marketer and as a reference piece on planning by the experienced marketer. Insights into the planning process learned from thousands of practitioner, teaching and consulting hours are reflected in this edition's new chapters on setting communication goals, executing the plan, market research, and testing. In addition, each chapter has been expanded, resulting in 50% more "how to" information in this second edition. Valuable appendices offer even more information, ideas, worksheets, and sound thinking than ever before.

                                    Customer Reviews:

                                    2 out of 5 stars Watch other reviews.......2004-02-27

                                    Barry Callen works for the author. The other reviews are more accurate. This book is basic, dry and unreadable save for someone starting from scratch with no other available resources.

                                    2 out of 5 stars Watch the 4 stars.......2004-02-27

                                    Barry Callen works for the author. Take his review with a big grain of salt. This book is basic, dry and uninspiring.

                                    4 out of 5 stars Good as a reference book.......2001-09-15

                                    This is a good reference marketing plan book for novice people who are serious about learning the right process and fundational technique. Even it was printed in 10 years ago, I was surprised about it is very useful and not out of date at all. It is good to apply to enterprise software business as well, especially in the current market, solid marketing plan is one of key to evulate the product and company success. I have this book as a reference book if you have some budget to keep a few handy marketing books near you.

                                    3 out of 5 stars Cutting edge, circa 1974.......2000-02-28

                                    If you're new to a methodical approach to planning a marketing program, this book probably will help you sort through the issues. For anyone experienced in strategy planning, the book comes across as a bit reductive and pedantic.

                                    To be fair, the book does provide a workable structure that allows novice marketers to focus on the situational issues rather than scrambling just to identify the the required components of a plan. It also may serve as a journeyman-like reference for experienced marketers.

                                    One more note: the book clearly predates the Internet and is very much oriented at the mass marketing of good, old-fashioned consumer products. Don't expect to shift your paradigm here!

                                    5 out of 5 stars DISCIPLINED AND COMPREHENSIVE TO THE MAX.......1999-09-05

                                    If there is a more methodical and detailed approach to marketing planning, I haven't seen it in 20 years in the ad business. The workbook format and the authors' real world experience make this a practical and useful tool for developing a marketing communications plan. The benefit of this approach is that your plan has been viewed from every angle, built methodically and logically, tested against reality, and executed down to the most minute detail. These guys have definitely been around the block. This book is useful in the real world.
                                    How to Write a Successful Marketing Plan - A Disciplined and Comprehensive Approach
                                    Average customer rating: Not rated
                                      How to Write a Successful Marketing Plan - A Disciplined and Comprehensive Approach
                                      Roman G., Hiebing
                                      Manufacturer: CCH
                                      ProductGroup: Book
                                      Binding: Paperback
                                      ASIN: B000OHFE96
                                      The Successful Marketing Plan : A Disciplined and Comprehensive Approach
                                      Average customer rating: Not rated
                                        The Successful Marketing Plan : A Disciplined and Comprehensive Approach
                                        Roman G.; Cooper, Scott W. Hiebing
                                        Manufacturer: McGraw-Hill
                                        ProductGroup: Book
                                        Binding: Paperback
                                        ASIN: B000OFLGWW

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