Average customer rating:
- The Human Dimension of History
- Boring, melodramatic, padded!
- A Brilliant Account of Fascinating Historical Figures
- This Book Must Be Read
- Hot Dogs Symbolize Core American Values....
|
The Roosevelts and the Royals: Franklin and Eleanor, the King and Queen of England, and the Friendship that Changed History
Will Swift
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover
 General
| Biographies & Memoirs
| Subjects
| Books
General
| Historical
| Biographies & Memoirs
| Subjects
| Books
General
| Royalty
| Leaders & Notable People
| Biographies & Memoirs
| Subjects
| Books
Roosevelt, Franklin D.
| ( R )
| People, A-Z
| Biographies & Memoirs
| Subjects
| Books
Roosevelt, Eleanor
| ( R )
| People, A-Z
| Biographies & Memoirs
| Subjects
| Books
General
| 20th Century
| United States
| Americas
| History
| Subjects
| Books
General
| United States
| Americas
| History
| Subjects
| Books
General
| England
| Europe
| History
| Subjects
| Books
20th Century
| England
| Europe
| History
| Subjects
| Books
All Amazon Upgrade
| Amazon Upgrade
| Stores
| Books
Biographies & Memoirs
| Amazon Upgrade
| Stores
| Books
History
| Amazon Upgrade
| Stores
| Books
All Titles
| Qualifying Textbooks - Fall 2007
| Stores
| Books
Similar Items:
-
The Diana Chronicles
ASIN: 0471459623 |
Book Description
Advance Praise
"Fascinating and well researched.... Dr. Swift is the first to concentrate on this unusual subject with such a wealth of sympathetic detail."
–Sarah Bradford, author of America’s Queen: The Life of Jacqueline Kennedy Onassis, Elizabeth: A Biography of Britain’s Queen, and The Reluctant King: The Life and Reign of George VI, 1895—1952
"A splendid addition to our understanding of an extraordinary Anglo-American partnership. Both intimate and expansive, Will Swift’s vigorously researched book is timely, illuminating, and dramatic."
–Blanche Wiesen Cook, author of Eleanor Roosevelt, Vol. 1: 1884-1933 and Eleanor Roosevelt, Vol. 2: The Defining Years, 1933-1938
"The Anglo-American alliance has long been a bedrock of the global order, and Will Swift’s The Roosevelts and the Royals details an important chapter in that fascinating story with warmth and verve."
–Jon Meacham, author of Franklin and Winston: An Intimate Portrait of an Epic Friendship
"Those who remember only that the Roosevelts served hot dogs to the royals will be fascinated by this well-researched account of an historic and ennobling relationship–a great story!"
–James MacGregor Burns, author of The Three Roosevelts: Patrician Leaders Who Transformed America and Roosevelt: Soldier of Freedom
"A gripping account of four very different lives that were woven together to change the world in wartime."
–Hugo Vickers, author of Cecil Beaton and Alice: Princess Andrew of Greece
"Written in fluid and lucid prose, this book is not only eminently readable but also historically illuminating. It explores the contrasting personalities of the four main protagonists with skill and insight and it is both convincing and refreshingly candid."
–Brian Roberts, author of Randolph: A Study of Churchill’s Son and Cecil Rhodes and the Princess
"This book brings to life my grandmother and her royal friends. Reading it, I found myself reliving the times I shared with them. A wonderful story."
–Nina Roosevelt Gibson, Ph.D., psychologist and granddaughter of Eleanor and Franklin Roosevelt
Customer Reviews:
The Human Dimension of History.......2004-08-31
We often loose sight of the reality that even the most globally sweeping events in history are ultimately influenced by the individual personalities of the protagonists. Broad political and economic forces are certainly the context and catalysts behind major historical developments, but the actual sequence and nature of events can often be most fully understood by an analysis of the psychological and emotional temperament of the key players in the drama. Will Swift's fascinating study of one paradigm moment in the history of the 20th Century clearly illustrates this premise. In clear, colorful and energetic prose, he unfolds the narrative of the evolving relationships between two of the most influential married couples of the century, Eleanor and Franklin Roosevelt, and King George VI and Queen Elizabeth. The fascinating counterpoint of both parallels and contrasts between the respective partners themselves and the two couples, are traced with the evident professional expertise that Dr. Swift brings to this study as a psychotherapist. Of particular interest are his portraits of the First Lady and the Queen. The unsensationalist, candid and sympathetic discussion of Eleanor's intimate relationship with Lorena Hickcok is nothing less than the coming of age of Roosevelt scholarship, which for too long has been unable to confront this dimension of the story with the calm objectivity it calls for. And for those of us for whom the Queen Mother was little more than a silent, smiling, waving icon with extravagant hats for the past fifty years, this portrait brings a remarkably strong and intelligent woman to life.
While the narrative builds up to its symbolic climax with the Windsor's famous visit to Hyde Park in June 1939, all of the complex events, personalities and issues surrounding the alliance of the United States and Great Britain in the years preceding and following World War II, are covered and synthesized with clarity. And while the focus is certainly the War years, the respective chapters offer comprehensive and intriguing personality-centered biographies of the four individuals whose lives they weave together.
I have long been an admirer and student of both the Roosevelts and of British royalty - a combination that is not unlikely, and clearly has contemporary parallels in the popular linkage between Jackie Kennedy, Princess Diana and their respective personalities and experiences.I found "The Roosevelts and the Royals" a wonderful addition to the literature of both Anglo-American relations, and the distinctive culture of both countries. It's a great read, fun and even suspenseful as it's subject unfolds... the lavish praise of the leading scholars of the Roosevelts and the Royal Family are richly deserved !
Boring, melodramatic, padded!.......2004-08-23
Please, FIVE stars? The professional book review above says it all -- this book is melodramaticly written & padded to the nth degree. And for all that Hugo Vickers (per the Author's introduction) was supposed to have read it from cover to cover before publishing, it's got flawed research & repeats hoary old gossip as the truth (but then, Vickers isn't much of a writer either). Too much 'reaching' being done by the author. A few good anecdotes but not much else here; give it a pass.
A Brilliant Account of Fascinating Historical Figures.......2004-07-16
If you like a blend of biography and history as I do, you will love this book. Franklin and Eleanor Roosevelt and King George VI and Queen Elizabeth are vividly portrayed here. Their alliance and, later friendship, and their commitment to mix charm and duty for the public good are set against Joseph Kennedy and the Duke and Duchess of Windsor's self-serving attempts to gain attention and power. The author, a psychologist, shows us the inner workings and motivations of all the main characters without sounding like he is doing a case study.
Most of us are aware how FDR and Churchill worked together to build the "special relationship" between America and Britain, but this book rounds out the story by showing the complicated three-way partnership between Churchill, Roosevelt and the king. I was surprised by how little I knew about the king and queen's role in softening American isolationism and in persuading Roosevelt to send war materials to Britain when it was at the brink of extinction.
I was fascinated by how the king and queen won over Americans in Washington and New York during their 1939 state visit. The author gives us the full drama of the hot dog picnic at Hyde Park and explores how it helped to heal British-American relations.
The Roosevelts and the royal family remained friends until Eleanor's death in 1962. There is a wonderful vignette in the book about Eleanor's visit with her granddaughter to Buckingham Palace for tea with Queen Elizabeth II in 1957. The Roosevelt- royal connection has recently been revived by Prince Andrew on visits to Hyde Park.
The author has obviously done his homework- with careful research at both the FDR Library and Windsor Castle- and has talked to many of the Roosevelt grandchildren. Like Jon Meacham's Franklin and Winston, and Doris Kearns Goodwin's No Ordinary Time, this book brings historical relationships to life, and provides an accurate depiction of a period in time. This is a truly impressive biography of four of the twentieth century's greatest leaders.
This Book Must Be Read.......2004-07-09
Will Swift does a terrific job in bringing to life the personalities and issues of a critical time in world history. This book is a must read for those interested in the events of the time, and how those events influenced today's relationship between the United Kingdom and the United States.
Hot Dogs Symbolize Core American Values...........2004-06-30
The potential audience for this engaging work extends far beyond the royal watchers. Will Swift's unique lens framing The Roosevelts and the Royals brilliantly illustrates the political culture tie (not ascot) that binds. This psychologist masterfully showcases the subtlety that allowed the American public to access the royalty from which they once fled. As world reknowned Seymour Martin Lipset tells us in his theory of American exceptionalism, Americans have more values that join them than separate them-but always assumed that these value distinctions are what cut the cord from the mother country. The visit between the Roosevelts and the Royals tapped a major American vein, the undercurrent of core American values-egalitarianism, populism, individualism, laissez faire and liberty. We were "free" to serve hot dogs, what many Americans might be dining on in picnics across America. Compelling in both organization and writing, the book reveals the ultimate complexity of people, and that leaders can serve distinctive purposes in different time periods, often based on our fundamental orientations as people. Perhaps only such a well-trained psychologist could detect and successfully communicate what resonated between these people, in quite genuinely a friendship that changed history, and could capture the symbolical roots of the now formidable US-British alliance. Swift is able to show the generational learning the can occur between countries-the mother country, and the rebellion of the fledgling toddler nation, who ultimately sees what "genetic" propensities remain. So well-researched and written, it need not be reserved for political scientists and royal watchers, but for good book lovers everywhere, who truly appreciate an original.
Book Description
Bob Greene shows us a side of Michael Jordan that doesn't make the sports page....the inside.Journalist and bestselling author Bob Greene stepped into Michael Jordan's world just as Jordan was reaching the apex of his talent and his fame. With Greene, Jordan let down his guard.In an extraordinary book that transcends sports biography, Greene takes the reader along with Jordan over two seasons with the Chicago Bulls, during glorious championship surges and trying personal moments. With rare insight, Greene reveals the person inside the icon: a man who makes millions but cannot go for a quiet walk around the block without getting mobbed, a man who competes ferociously on the court, but who performs some of his most remarkable and unexpected feats away from the limelight.Drawn from inside Michael Jordan's daily life, rich with the sound of Jordan's own voice, Hang Time is a startlingly candid and intimate story of time spent with a champion, and of the growing friendship between two men.
Customer Reviews:
what a dream it was.......2006-01-30
Wow, this seems like so long ago. Just thinking about where each man (Jordan and Greene) have gone since makes my head spin. This is the story of the greatest player during one of his greatest periods in basketball.
Greene is not a sports writer and perhaps that helps make this book even better. He does appreciate sports. He certainly appreciates Michael Jordan, especially after getting to know him, while working on this book.
Michael is not perfect and this book reveals that, but does not concentrate on that for sensationalism. The book relies on facts (or at least facts as seen by Greene).
Greene is a wonderful writer and Jordan a magnificent player. Their union for this book comes off smoothly. Perhaps each developed enough respect for the skills of the other that something special occurred. Whatever the case, this book is special.
Even 10 plus years later, after everything that has happened to both men, it still comes off as an enjoyable, insightful book.
hang time.......2005-11-04
hang Time is a biography on Michael Jordans life and how he got the place in his life today. The author of the book was Al Green and he got the privalge to meet Michael him self, listen to his stories and write the book on his life.
The book explains Micheal's deepest secrets and his hartship. I enjoyed this book because Micheal Jordan is my favorite basketball player and I can look up to him, plus basketball is my favorite sport and I enjoy reading about it. I would defenetly reccomend this book to my freinds because all of my friends like basketball.
This section is for reviewing the book...not for attacking MJ.......2005-09-15
A lot of people have written here attacking MJ...if you don't want to buy the book then don't buy it! This section is for critizing the BOOK, NOT MICHAEL! Besides, MJ, great as he is is also a human being who is not perfect but did his job well. How many players can you find in the NBA who has a lot of potential but never lived up to it because of drugs, women, etc.? Although no one will waste their time writing a book about you, if someone will, whose story and character will the readers' prefer? Yours or Michael's?
On and Off the Court, Mr. Jordan is a Winner........2002-08-01
It took a tragedy for their paths to cross, but once it did, something changed in both men. Bob Greene is an excellent writer, published author, and a syndicated columnist. He covered a tragic story about a young boy in Chicago named Cornelius Abraham. Someone in the Bulls' management read the story, contacted Mr. Greene, and sent a few tickets to an upcoming basketball game. Along with something to make the child's day even more memorable: A personal meeting before the game with Michael Jordan. But what Mr. Greene didn't know was that Michael Jordan would make the day as memorable as his legendary performances on the hardwood.
During the game, young Cornelius sat next to Mr. Jordan on the bench. When the game was over, Bob Greene went into the locker room to personally thank Michael Jordan for his kind gesture. Mr. Jordan appeared surprised that someone would actually thank him. He invited Mr. Greene, who was not a sportswriter, to attend future games. The allure was addicting, and Mr. Greene became a regular in the press area at Chicago Stadium.
This story is compelling, honest, candid, and without any pretenses. It demonstrates an unlikely, but thoroughly understandable, friendship that developed between two men from very different worlds. Bob Greene paints a picture of Michael Jordan that clearly defines the inner man, and not the icon that the public sees during 48 minutes on the basketball court. Or during countless television appearances.
Mr. Greene chronicles two years in the life of Mr. Jordan. He describes the lack of privacy that permeates his life, along with how few of us can properly appreciate or understand what Mr. Jordan does on the court. But this story has more depth than merely describing basketball feats or mega celebrity status. There are many poignant tales in this beautifully written book that will surprise the reader. Michael Jordan is a man of integrity, honor, and vast compassion. It is a shame that it took a chance meeting by a non-sports writing journalist to tell us the true story.
I came away feeling that despite all of his fame, fortune, and incredible athletic prowess, Mr. Jordan never lost sight of his roots in small town North Carolina. Nor did his fame blind him to the plights and struggles of those much less fortunate then he. Whether it was taking a pair of his shoes to a dying young man who would never walk again, inviting a crippled young woman to a celebrity dinner as his personal guest, or meeting four young men in a dangerous Chicago neighborhood after every game, he never advertised these incredibly unselfish random acts of kindness. For me, that demonstrated his true character. Very few people, knowing they have the power to do so much good, ever take the time that Mr. Jordan did to impact so many lives.
For me, one story sums up the whole book and character of the protagonist. Mr. Jordan described in vivid detail how he felt after being cut by his high school basketball coach. It wasn't the detail that impressed me, nor the depth of his feelings about the incident. He never named the coach. Obviously, those who knew the full story could determine the name of the coach. But Mr. Jordan did not humiliate the man, when for most of us, the temptation would have been overwhelming. Especially if you were the best basketball player in the world.
Thank you for the opportunity to review this book.
This book gives rare insight to The Indisputable Greatest.......2002-07-10
I am writing this review in response to "A reader from usa"'s very biased view of Michael Jordan.
The author Bob Greene writes this book in the perspective of a story teller instead of just vague praise of Jordan. You read this book you'll get the whole story of who Jordan is instead of how many points he can score.
"Michael Jordan got all kinds of special treatment while he was in the NBA...bogus calls" To that bias comment, Bob Costas of the NBA on NBC commentator said it best, "when you're a great player, you deserve the benefit of the doubt", he said that in response to Kareem Abdul Jubbar's critical free throw that won the championship when Bill Lambier made just a little bit of contact that doesn't warrant a foul call. The laker then went on to win the series & championship.
"Magic told Larry not to stand too close to Michael or they might call a foul. In front of reporters and television viewer..." That's a lighthearted moment when Bird, Magic & Jordan are taking a picture for the DreamTeam, and Magic Johnson meant for it to be a joke, and I think that you interpreted wrong. I'm sure as a great player, Bird & Magic get away with lots of foul too when Jordan response to Magic's Joke, "when are you ever foul out of a game, how can you talk?".
For all that think that Jordan don't deserve that much free throw, go get the tapes of jordan's game & play it in slow motion. You will see that he's simply unstoppable, most of the time people either get out of the way or have to bear-hugged him in order to stop him from scoring.
As for the Reggie Miller & Michael Jordan fight, because Reggie Miller started the fight, and I think there's a rule in NBA that punish the player instigated a fight with more harsh punishment.
"I am not too impressed that the bulls beat the lakers in the NBA finals... Bill Wennington stopping Kareem? Ha!" Well, like it or not, the Bulls are a great team with Jordan, when you're a winner you are a winner, it doesn't matter your opponents are injure or healthy. Even with all healthy lakers, there just isn't anyway to stop Jordan, the bulls would win anyway. You should compare the teams by overall strength & weakness. Even though the Bulls has so-so center, and the lakers have great center in Kareem, that doesn't mean the lakers can beat the Bulls. Jordan & Pippen's talent alone are far more superior than many of the lakers combined. Michael Jordan never has as much talented teammates as Magic and Bird has. Bird practically has a whole teams of hall of famers, Magic has Worthy, Jubbar, Scott,etc. In a sense, Jordan works much harder for his rings than either of these two great players.
"One of the moments picked was Mike beating the Jazz in the final minutes of his last game... obvious call", like it or not, Mike deserves to win that championship. Tell me who else could have done what he's done in that game, carrying his team throughout 48 minutes in his age, make all the right plays and makes no mistakes when the game's on the line. Before this last shot, whatever the bulls need, he gives, no matter how tired he is, he's the guy that gives his all. At the waning moment, he puts in a quick layup over several Jazz players, then he stole the ball from Karl Malone so he would have a chance to win the game by one point. And he made the shot. Whatever the Referee does, it's Referee's job, not Mike's fault.
I don't think Michael ever said Larry & Magic not good on defense. Personally, I think Magic & Larry is not as good a defensive player as Jordan is. Jordan has been defensive player of the year while leading the league in scoring too. (In the same year, he has very good steal & shot blocking stat). Larry & magic are never as quick as Jordan when he want to steals the ball. As for Shaq, he's no doubt a really dominate player with lots of skills, it's obvious he will never be as good as even Wilt Chamberlain. No other players can be as focus & mentally tough as Michael Jordan.
"Mike's corporate poster boy behavior is laughable...", we all know that superstars make commercials, as way of earning a living. Just like everybody else, that doesn't mean Mike has to be any different. Lately, he has been more selective in what commercial he does. Michael did use his influence to do charity commercial like the Anti-Drug ad & Aids awareness for Magic Johnson. Nike's labor practices are Nike's problem, people should not blame the stars that make the commercial, instead do something more usefull like pressuring Nike to change his practice.
"Players like Mike & Barkley soured me on the NBA..." That's most outrageous comment I read so far in Amazon's generally good review on books. It's player like Mike that allows people to dream, brings basketball to new height & make basketball popular globally. It's sad that we will never have someone as great an athlete ever again. Barkley is a great player that really deserve to wear a ring, he's just unlucky player that never get as great teammates magic & bird has, and he's in the same era that known as the Bulls dynasty, like many other hardworking great players, they just simply can not do anything about Mike & the bulls.
People should find something better to do than attacking Jordan for no apparent reason, when they expects Michael Jordan to be perfect yet he wants to find every little things to attack him however naive & laughable they are.
Customer Reviews:
Hershenson Scores A Rootin'-Tootin Hit!!.......2000-12-12
This excellent collection of poster images from close to 100 years of Western movies was originally sent to me as part of a "grab bag" collection of poster books from Mr.Hershenson. (For the uninitiated; Bruce Hershenson bills himself as "The Largest Movie Poster Dealer in the World". Considering the incredible energy he devotes to the hobby, the quality of his service and his merchandise, it's a tough claim to dispute.)I was never a huge fan of posters from this genre, but this book made me a believer. The images, especially from the pre-1940 movies which comprise much of the book, (movies right up to the publication date are covered), are absolutely mind-boggling in their lush coloring and craftmanship. The printing quality is easily as good as humongous art books that cost 4 times as much as this reasonably priced tome. I now buy all of Bruce's books, regardless of their subject matter, as there are always images that interest me, and I was especially excited about the second volume of COWBOY POSTERS, which is also highly recommended by this reviewer. The problem with Bruce's books is that as I keep falling in love with all these new posters, I keep spending more money on acquiring the originals for my collection. Fortunately, Bruce has these weekly auctions on eBay where I can get them at reasonable prices....hey, wait! Do you think there's a connection here? Hmmm... A great volume in a grand ongoing series that belongs in the collection any fan of movie poster art or cinema in general.
Blast from the past.......2000-12-04
From the first page to the last you will feel like a kid again .The silent posters gave me a chance to see the stars who stared in early westerns.Then it goes into early talkies.What a sight young GARY COOPER in his first western.Then it goes into the era that i saw on tv .HOPPY,JOHN WAYNE,GENE AUTRY,and others.And covering JIMMY STEWART, GREGORY PECK. To CLINT EASTWOOD and KEVIN COSNER.Each photo 100% quality.Made me go through the basement at my parents house to see if i could find my GUNSMOKE holster and gun, or my RIFLEMAN rifle i had as a kid. At least i found RIO GRAND on DVD .Dont miss this book
If you like Westerns, you'll love this book!.......1999-11-08
Much as we loved watching those black-and-white movies, the colorful posters that drew us to the boxoffice were even more appealing. You'll treasure this collection of superb reproductions.
A must-have for every Western Movie Fan.......1998-05-20
There's only one word to describe this book: Incredible!!! It contains some of the most beautiful movie poster artwork you've ever seen - especially all these western classics from the thirties. This book shows us how bad the movie poster artwork is today.
Uwe Reber
Customer Reviews:
Hi Ho Silver..........2006-03-02
This is more like it.. I was a little disappointed that the 'More Cowboy Movie Posters' in the same series did not feature full page copies of posters. This book has full page posters. There are some fine reproductions in the book and it is a testament to some of the great cinema westerns.
Customer Reviews:
Yee-aah!.......2006-03-02
Excellent book for the western enthusiast. was a little disappointed that posters were not full page but guess I'm being a bit picky.No text apart from the introduction, many memories came flooding back of favourites such as Charles Starrett, Allan Lane, Roy Rogers, Gene Autry etc.
These books will end up collectors items so strike while the iron is hot.
The Colorful West.......2000-12-13
More Cowboy Movie Posters is a fabulous art book and truly invaluable, offering the highest quality images from good and bad westerns. As someone who collects western posters, I have used this book as an important aid to purchasing posters illustrated within. Without such a quality reference I would have needed to peruse a stack of catalogs to find the same amount of images. For the non collector movie buff, the book is equally a delight and tremendous value at the low price.
Superb, Extraordinary Detail On Every Level!.......1999-11-15
This review can easily apply to any of the books in the Bruce Hershenson edited series of film poster history. Hershenson rightly treats film graphics not just as pop culture artifacts but true works of art. His books are filled with a curator's eye for superior choice and reproduction, each poster in striking color and with a clarity of printing that rivals most any coffee table art book. Somewhere between advertising and illustration, film posters, like book jackets and record covers, inhabit that imaginative and atmospheric zone where one art reflects another. It's not just the history of film or the history of film design, it's a history of twentieth century Saturday afternoons and Saturday nights. How often we would go into the dark theatre armed only with the ideas and ideals of the posters outside, and then return to them afterward, perhaps with nodding affirmation or smirking disillusionment, but still a vision of what could be. This series of books should be subtitiled: THE FINE ART OF ANTICIPATION,for no matter if expectation was filled or emptied by the films behind them, their posters kept on shining.
A beautiful treasure-trove of movie memories........1999-11-08
All the great heroes of Hollywood westerns are represented in a book that's a delight to flip through. It's packed with the colorful, dramatic, enticing art that made movie posters even more appealing than the movies, themselves.
Average customer rating:
|
R.E.M. Behind the Mask
Manufacturer: Little, Brown and Company
ProductGroup: Book
Binding: Hardcover
ASIN: B000GVOXU6 |
Average customer rating:
- The Quintessential Guide To R.E.M.
- The Quintessential Guide To R.E.M.
- --==||BEHIND THE MASK||==--
|
R.E.M. Behind the Mask
Jim Greer , and
Laura Levine
Manufacturer: Little Brown & Co (T)
ProductGroup: Book
Binding: Hardcover
Voice
| Instruments & Performers
| Music
| Entertainment
| Subjects
| Books
General
| Music
| Entertainment
| Subjects
| Books
Rock
| Musical Genres
| Music
| Entertainment
| Subjects
| Books
General
| Biographies & Memoirs
| Subjects
| Books
ASIN: 0316327301 |
Customer Reviews:
The Quintessential Guide To R.E.M........1999-12-29
Legendary rock journalist Jim Greer shoots from the hip in this wonderfully comprehensive biography. Documented at a time when the band was at the height of their powers, this is an important historical overview for any fan of R.E.M.
The Quintessential Guide To R.E.M........1999-12-29
Legendary rock journalist Jim Greer shoots from the hip in this wonderfully comprehensive biography. Documented at a time when the band was at the height of their powers, this is an important historical overview for any fan of R.E.M.
--==||BEHIND THE MASK||==--.......1997-03-25
Terrific book, very visually enticing, but, as far as information, it is not as informing. Good book for new R.E.M. fans
Customer Reviews:
Not too shabby.......2007-01-21
This is the book which launched the career of Herbert Becker but it is not as good as the newer ones.
A waste of money.......2005-08-19
You won't find all the secrets of magic in this book, it's more of a David Copperfield advertisement, with a hole chapter of his credits, along with some generic secrets that you can find in library books.
The Ultimate Rip-Off !!!.......1998-09-21
Who on earth is Mr. Becker?? He pretends to be a magician. To me he looks more like somebody who had access to some of these secrets but never bother verify them. The secret of the water levitation is obviously stupid. probably Mr. Becker did not have enough money to buy the plans from a real magician, so he invented. A book for voyeurs with nothing better to do in their lives. Could be done so much better. And we are killing forests to print that ?????
What is the point !!.......1998-07-12
Do you believe that anybody once fooled by a Magic trick should be allowed to wtite a book once he believes he worked out the secret ? Don't encourage this type a behaviour ! Don't waste your money !!! It is badly written. The drawings are of very bad quality. And what about this chapter on David Copperfield ? What is the point !!!
Pseudo explanations of popular illusions !.......1998-07-12
Mr. Becker offer us a collection of inept so called secrets of popular illusions. With the exception of one or two sections, the drawings are of poor quality and the secrets are unworkable. The chapter on David Copperfield is stupid. Who is Mr. Becker trying to fool. Generally badly written. Fail to explain the true beauty of the art of magic. Not recommended. Suggest instead any book by Mark Wilson or in the Dover collection.
Amazon.com
Brand Yourself compellingly advocates combining today's hottest business concept with the biggest trends in business demographics. Geared toward anyone switching careers, running a small business, or just striving to advance in a current job, the book--by veteran career coaches and marketing consultants David Andrusia and Rick Haskins--argues persuasively that one must carefully create a personal brand and aggressively market it like soup or mouthwash in order to get ahead in these ultracompetitive times. "Branding is such a powerful tool in selling products that it makes perfect sense that we as individuals should brand ourselves," they write, "thereby creating a strong, positive sense of ourselves and our services that is different and better than what our peers have to offer." They begin with an extensive but clearly articulated "career self-evaluation and brand assessment" to facilitate development of a "Personal Branding Statement" that is specifically shaped by your skills and personality traits in addition to marketplace needs. They then focus on "packaging your brand" with the right name, collateral material, and even office space, and "making yourself known" through properly framed written matter and personal contacts. Concluding chapters offer specific suggestions on attaining promotions and changing careers, as well as using the concept in other special circumstances. --Howard Rothman
Book Description
Branding is the hottest, most talked about phenomenon in the business world today. For in the ultracompetitive twenty-first century, you need more than talent and hard work to get ahead. How do you brand yourself? By forging an identity that will help you make a dazzling impression and become a star in the career of your dreams. Marketing experts David Andrusia and Rick Haskins have consulted on brands for such diverse companies as Disney, Swatch Watch USA, and Revlon. Now they show you step-by-step how to develop, refine, and communicate your own unique brand. Inside you'll learn how to
- Pinpoint your skills, your passions, and the "selling" parts of your personality with the exclusive Brand Assessment Test
- Determine the needs of your target market
- Create a Personal Branding Statement (P.B.S.) that says to your boss or potential employer: "You'd be crazy to go with anyone else."
- Tailor your P.B.S. to the requirements of a specific job, industry, or client
- Incorporate your brand in your résumé, during job interviews, and in cultivating new employers or clients
- Broadcast your brand--and receive the visibility to put you on top!
Customer Reviews:
Just who are you, anyway? Step one is self-assessment!.......2003-08-06
Branding is critical to success in today's marketplace. Any politician will tell you that success rests with public image and getting people talking about you, your business, or your product. But not everyone is comfortable with self-branding. So before you take a giant leap towards the front covers of "Time" and "Newsweek," your community newspaper - or even the company newsletter - keep in mind that you never, ever get a second chance to make a first impression. The image you present is the one you will have to live with, or live up to! Step ONE in the art of self-promotion is to do an honest self-assessment of who you are, what you have to say - and why anyone would want to listen to your story! Following a careful step-by-step process will help even the most timid become comfortable with the concept of self-promotion. Women, especially, show far too much humility about their talents and skills. If we want people to value our skills, we must first show that we value ourselves -- by making sure our accomplishments are visible to targeted audiences. If we want people to hire us, promote us, buy from us or invest in our companies, they have to know who we are, what we have accomplished and why they should do business with us! Branding or self-promotion isn't a four-letter word. It is a valuable business tool that career women must add to their strategies for success. (from Marion E. Gold, award-winning author of "The Personal Publicity Planner: A Guide to Marketing YOU")
A Worthwhile Perspective Presented Well.......2001-06-19
A good friend recommended this book to assist me in positioning my company and services in a new market. The authors make an excellent case for applying the techniques of successful product branding to yourself in order to stand out within a competitive field.
The authors present their material in a logical, well-rounded manner. First, they explain branding and give many good examples of successful campaigns. Then, they introduce a series of assessment tests to help you determine your strengths and passions and how these fit in with your personal brand. Finally, they provide examples of marketing yourself within this brand identity, again providing plentiful examples and case studies.
In all, Andrusia and Haskins present useful concepts in an thoroughly readable and accessible book.
Cogent Guide Self-marketing.......2000-03-12
This book reminded me of all the good stuff I learned about product management as an undergrad business major and taught me step-by-step how to apply brand marketing to myself in the job marketplace. All the friends to whom I have recommended this book have thanked me heartily. The advice in this readable, friendly volume greatly facilitated my recent transition to a new career. All working people should read it, particularly those who dislike self-promotion.
Out of the box thinkers read this !.......2000-02-04
I sat down one Sun afternoon and read the entire book in one setting. It is truly a powerful secret weapon in today's competitive marketplace. The writing was superb, and very witty. I really enjoyed the way that Mr. Haskins didn't make the reader feel inadequate, rather provided empowerment. It was like having a personal coach help you to reinvent yourself and discover abilities and talents that you may have other wise overlooked. I highly recommend it for persons who are in business, or want to shine in a presentation where branding is essential. I eagerly await the next book.
Books:
- The Sisters of Henry VIII: The Tumultuous Lives of Margaret of Scotland and Mary of France
- The Uncrowned Emperor: The Life and Times of Otto von Habsburg
- Theodora: Empress of Byzantium
- Theodore Fink: A Talent for Ubiquity
- Toughest Men in Sports : Looking for the Mental Edge
- Tras La Sonrisa Del Delfion
- True Hollywood Lies
- Tutankhamen: The Life and Death of the Boy-King
- Uncrowned King: The Life of Prince Albert
- Virgin: Prelude to the Throne
Books Index
Books Home
Recommended Books
- Kierkegaard for Beginners
- Jenny Craig's Simple Pleasures: Recipes to Nourish Body and Soul
- Let the Lion Eat Straw
- History: Fiction or Science
- Henry and Mudge and the Funny Lunch
- History: Fiction or Science
- Home Landscaping: Texas
- Forbes Great Minds Of Business
- Happiness and Hardship: Opportunity and Insecurity in New Market Economies
- Diseases of Trees and Shrubs
