The Windsor Knot: Charles, Camilla  and the Legacy of Diana
Average customer rating: 4 out of 5 stars
  • Even more information on the age old threesome
  • The Windsor tale told with the spotlight on Camilla
  • Excellent and timely book
  • Bitter Disappointment
The Windsor Knot: Charles, Camilla and the Legacy of Diana
Christopher Wilson
Manufacturer: Kensington
ProductGroup: Book
Binding: Paperback

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  2. Camilla and Charles: The Love Story Camilla and Charles: The Love Story
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  4. God Save the Queen?: Monarchy and the Truth About the Windsors God Save the Queen?: Monarchy and the Truth About the Windsors
  5. The Diana Chronicles The Diana Chronicles

ASIN: 0806523867

Customer Reviews:

5 out of 5 stars Even more information on the age old threesome.......2006-04-26

I thought that I knew all that there was to know about the whole Charles-Camilla-Diana triangle, then I started reading the Windsor Knot and I realized that I did not know all that much.

The book is more than the story about Charles and Camilla and Diana's relationships with eachother. The author delves into the murky past of the players families and tells us about the some of the people that came before Camilla, Charles, and Diana.

A very interesting, entertaining book!

4 out of 5 stars The Windsor tale told with the spotlight on Camilla.......2005-07-27

Is there anything about the Di-and-Chuck saga that hasn't already been said? Christopher Wilson has decided that a book highlighting events from Camilla's perspective would fill a gap in the coverage of these events. It's a reasonable idea for a book, except that there's nothing to indicate he has talked directly to Camilla, and he's reduced to guessing what goes on in her mind.

Nonetheless, the book is an easy read and approaches the well-known story from a different angle, adding a few tidbits such as describing the Queen's raging hatred of Camilla. According to Wilson, it was Camilla who encourged Charles to marry Diana. The book is rather ambivalent in its perspective on Camilla, suggesting she saw no ethical dilemma in cheating on her husband to be Charles' mistress and orchestrating the sham marriage between Charles and Di. Yet in other passages, Camilla is shown in a sympathetic light. Even if Camilla is responsible for her own fate, it can't be easy being the most hated woman in Britain.

The book portrays Di's marriage as more of an empty shell than other authors have portrayed it. The author suggests Di knew what she was getting into, but was too naive and too intimidated to back out during the engagement. The marriage never had a chance; Di was never intended to be more than a showpiece. As the story is told in this book, the villain is Charles, who over and over is portrayed as self-centered even by the standards of royalty and utterly devoid of a moral compass or basic interpersonal skills.

The early chapters cover Camilla's family history. Skip those and jump into the middle of the book which is far more interesting. The book, written in 2002, ends with the author speculating that everyone should brace themselves for a Charles-and-Camilla marriage announcement, which of course occurred in 2005.

5 out of 5 stars Excellent and timely book.......2003-06-29

As the Camilla PR campaign continues in the UK, it's helpful to remember her role picking out the "perfect mouse" for her lover to marry. As Diana herself expressed the dilemma: "there were three of us in the marriage so it was a bit crowded".

Camilla selected the girl she thought would be too timid to object to the longrunning Charles/Camilla affair; slept with her lover days before the royal wedding, gave him trinkets and pictures to take with him on his honeymoon... no wonder Diana grew to hate both her husband and the "Rottweiler". One also wonders if Princes William and Harry will ever learn of the role Camilla (Queen Camilla) played in making their late mother so unhappy. The saga continues and I hope Christopher Wilson is there to cover it in his next book.

1 out of 5 stars Bitter Disappointment.......2002-09-23

Unless you have NEVER read a SINGLE book on Diana and Charles, you will not find a scrap of new information here. I did not find a sentence that I have not read at least 10 times before. Additionally, it left out too much important information to be be a good, all-inclusive read.

The Living Sword: A Fencer's Autobiography
Average customer rating: 5 out of 5 stars
  • The Living Sword: A Must Read For The Fencing Enthusiast!
  • The Interesting Life of Aldo Nadi
  • Interesting indeed.
  • An illuminating look at the world of fencing.
  • A fun read even for non-fencers.
The Living Sword: A Fencer's Autobiography
Aldo Nadi , Lance C. Lobo , and William M. Gaugler
Manufacturer: Laureate Press
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Biographies & Memoirs | Subjects | Books
GeneralGeneral | Biographies | Sports | Subjects | Books
FencingFencing | Individual Sports | Sports | Subjects | Books
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  4. The Science of Fencing: A Comprehensive Training Manual for Master and Student; Including Lesson Plans for Foil, Sabre and Epee Instruction The Science of Fencing: A Comprehensive Training Manual for Master and Student; Including Lesson Plans for Foil, Sabre and Epee Instruction
  5. The Inner Game of Fencing: Excellence in Form, Technique, Strategy and Spirit. The Inner Game of Fencing: Excellence in Form, Technique, Strategy and Spirit.

ASIN: 1884528201

Customer Reviews:

5 out of 5 stars The Living Sword: A Must Read For The Fencing Enthusiast! .......2004-08-25

This is the autobiography of, ostensibly, "the greatest swordsman who ever lived." For those who have knowledge of the sport of fencing, nothing else needs to be said as Nadi is a legend. For those who are curious or newly initiated into the sport, read on!

Nadi's self-styled autobiography is very easy to read and understand. This does not detract, however, from the smooth storyline and rich detail from the mouth of the Master himself. While I was reading this book it seemed as if I could hear Nadi speaking the words in narrative fashion, and I quickly became lost in his amazing story.

Nadi's story is about growing up the son of a fencing master in Italy. How he rose to become almost a prodigy in fencing. He provides many details of his youthful chasings of wine, women, and song, and his fencing challenges in Europe. An interesting chapter is included on his becoming a French actor. Nadi describes his coming to America, teaching fencing, becoming a respected Citizen, and fencing advisor to the Hollywood "stars."

Nadi provides the in-depth detail of his loves, his passion for sport, and of course the infamous European "duel," that makes great reading, and as a book, is well worth reading. The reader will truly be moved, I believe, by the accounts of Nadi's own feelings and sensations he experienced during his exploits. For fencers this book is a must have! This book deserves a place in every enthusiast's library. Unparalleled. Five stars.

5 out of 5 stars The Interesting Life of Aldo Nadi.......2001-08-17

It does not matter if you are a Fencing aficionado, Aldo Nadi is an interesting character.--I am not a fencer, and I found this book enjoyable.-- The bio on Nadi also gives us a look at history. Detailed throughout the story are the events surounding Nadi's life. From his aerly childhood and training in Italy, the Olympics,his travels through Europe, his competition--remarkable memory-- WW2, relocating to the US, his experience in Hollywood, and his techings. The only thing I found a bit annoying were the numerous chapters on his 'girlfriends'. Even so, there is enough humor in them to get you through. The most fascinating chapter is where Nadi takes part in a Duel.

Fencers will find this book revealing. I wish this book were made into a movie.

5 out of 5 stars Interesting indeed........2000-01-19

Despite Mr. Aldo Nadi's uncontrolled ego which frequently surged here and there, was nonetheless truly, a fascinating individual of Bauhaus Europe. His latin charm laced with impeccable dress, uniquely graced his fervent persona - indicative of elegance, discipline and aesthetic order. Ironically, some of his life experiences (being a mature, expert fencer and celebrity), were quite disorderly and his behaviour at times, severely infantile. His book is an insightful read of the more beautiful culture and populace of our recent Western past.

5 out of 5 stars An illuminating look at the world of fencing........1997-03-21

Aldo Nadi was a great fencer, an acknowledged giant among giants, a champion for whom winning became so commonplace his peers gave up challenging him in disgust. He was also a man for whom success was eternally colored by a fencing rivalry with his older brother Nedo, under whose broad shadow he often labored. Nedo was the beloved of fencing; Aldo, always the bad boy. And, for all his victories on the fencing strip, Aldo never managed to resolve his mixed feelings toward his sibling. While his vast competitive energies helped him overcome every major fencing star in pre-World War II Europe, they never quelled the image of Nedo as the main luminary of the Nadi family. It is obvious that his desire to prove himself superior to his brother played an important role in his success, yet this in no way diminishes the value of his achievements. After all, he had the talent as well as the desire to be a champion. In some respects, Nadi resembles Rostand's Cyrano de Bergerac, a character possessed of continually conflicting emotions and motivations. At times brash and opinionated enough to put off even the stoutest supporter, Aldo nevertheless possessed what it took to back up his words with impressive deeds. He never backed down to anyone, and he lived by a code that demanded he never give anything but his best effort. For that he should be admired. During his sixty odd years, Aldo Nadi was an amateur fencing champion, an Olympian, a duellist, a professional fencer, a fencing master, a movie coach, an actor, and, by his own graphic confessions, a lover of many women. THE LIVING SWORD, Nadi's autobiography, does justice to his varied existence, illuminating not only the man, but also painting a colorful picture of the unique time in which he lived. His descriptions of the European fencing world of the 1920s and 30s, when fencing matches, both professional and amateur, were as popular with the general public as tennis is today, are particularly interesting. You don't even have to be a fencer to enjoy his narrative -- but it doesn't hurt. As a fencing master of some years, I can truly say that Aldo Nadi was someone I would have enjoyed knowing, not only for his expertise in fencing, but also simply for himself. Lacking that experience, reading his book is the next best thing

4 out of 5 stars A fun read even for non-fencers........1997-01-04

Aldo Nadi, besides being the greatest fencer ever, was quite a character. It is great just reading about the period of time in which he lived and how bad-boy sports figures lived back then. Jordan and Rodman will just never compare to a guy like this.

Double Takes: Culture and Gender in French Films and Their American Remakes (Contemporary French Culture and Society)
Average customer rating: Not rated
    Double Takes: Culture and Gender in French Films and Their American Remakes (Contemporary French Culture and Society)
    Carolyn A. Durham
    Manufacturer: Dartmouth College Press
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Movies | Entertainment | Subjects | Books
    History & CriticismHistory & Criticism | Movies | Entertainment | Subjects | Books
    GeneralGeneral | France | Europe | History | Subjects | Books
    GeneralGeneral | Arts & Photography | Subjects | Books
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    1. Encore Hollywood: Remaking French Cinema (Distributed for the British Film Institute) Encore Hollywood: Remaking French Cinema (Distributed for the British Film Institute)
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    ASIN: 0874518741

    Book Description

    During the past decade or more the American remake has increasingly characterized Hollywood's relationship with the French cinema, as films ranging from classics like A Bout de Souffle (Breathless) to contemporary comedies like Trois Hommes et un Couffin (Three Men and a Baby) and La Cage aux Folles (Birdcage) are adapted for US screens.

    In this comparative, interdisciplinary study Carolyn Durham shows how the remake phenomenon reveals striking differences not just in film theory but also epitomizes larger issues of competition, political and economic tensions, and social, gender, and aesthetic constructs. Durham establishes the metaphor of Euro Disney, which American investors envisioned as the quintessential transcultural entertainment but many French denounced as "a cultural Chernobyl," and then applies it to a close analysis of the films, showing how significant changes between original and remake further our understanding of national identity in both countries. France's belief in its own cultural superiority, she writes, leads to a perceived duty to "disseminate French culture worldwide in the guise of civilisation itself," an attitude that clashes with Hollywood's filmmaking hegemony and its "openness to new ideas, including the foreign." While the central concern is the meaning of cross-cultural differences, this engaging and incisive book also outlines an ongoing battle between a nation convinced of its aesthetic and cultural patrimony and an American industry driven by its own sense of global destiny.
    Gender and French Cinema
    Average customer rating: Not rated
      Gender and French Cinema

      Manufacturer: Berg Publishers
      ProductGroup: Book
      Binding: Hardcover

      GeneralGeneral | Movies | Entertainment | Subjects | Books
      History & CriticismHistory & Criticism | Movies | Entertainment | Subjects | Books
      GeneralGeneral | Gender Studies | Social Sciences | Nonfiction | Subjects | Books
      GeneralGeneral | Divination | New Age | Religion & Spirituality | Subjects | Books
      GeneralGeneral | France | Europe | History | Subjects | Books
      GeneralGeneral | Performing Arts | Arts & Photography | Subjects | Books
      ASIN: 1859735703

      Book Description

      This book opens up the history of twentieth-century French cinema from the silent era to the present day by exploring the key role of gender and sexual politics. A much-needed sequel to Berg's bestselling Gender and German Cinema, the volume tackles such questions as: What role did the female voice play when sound cinema was first developed? How have film genres and movements been shaped by gender and sexual politics? How does gender intersect with factors of race, class, ethnic and national identity?The contributors also throw into relief broad issues such as the evolution of film in the context of 20C French social, political and cultural history.Bringing together original essays by French, British and American scholars, the collection fully covers the development of French cinema. It addresses the work of individual auteurs, the French star system, and film genres and movements such as Dada and Surrealism, the New Wave and the New New Wave. It also focuses on film narratives in which issues of gender are particularly pertinent. The volume, which features illustrations, a filmography and bibliography, will be one of the standard handbooks in French cultural/film studies for some time to come.
      Cutting the Body: Representing Woman in Baudelaire's Poetry, Truffaut's Cinema, and Freud's Psychoanalysis (The Body, In Theory: Histories of Cultural Materialism)
      Average customer rating: Not rated
        Cutting the Body: Representing Woman in Baudelaire's Poetry, Truffaut's Cinema, and Freud's Psychoanalysis (The Body, In Theory: Histories of Cultural Materialism)
        Eliane DalMolin
        Manufacturer: University of Michigan Press
        ProductGroup: Book
        Binding: Hardcover

        GeneralGeneral | Movies | Entertainment | Subjects | Books
        GeneralGeneral | Criticism & Theory | History & Criticism | Literature & Fiction | Subjects | Books
        GeneralGeneral | European | History & Criticism | Literature & Fiction | Subjects | Books
        FrenchFrench | Poetry | Literature & Fiction | Subjects | Books
        Continental EuropeanContinental European | Single Authors | Poetry | Literature & Fiction | Subjects | Books
        CriticismCriticism | Poetry | Literature & Fiction | Subjects | Books
        FrenchFrench | World Literature | Literature & Fiction | Subjects | Books
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        ASIN: 047211073X

        Book Description

        This book is about how poets, filmmakers, and psychoanalysts look upon the female body, how they examine it as if dissecting it--at times relishing it, at others anguishing over its fragmentation. Eliane DalMolin examines how Charles Baudelaire, François Truffaut, and Sigmund Freud, based on their inheritance of lyricism, shaped and perpetuated a cultural understanding of women that they continued to represent in late romantic images, despite their respective innovative talents and influences in bringing about three decisive cultural moments: modernism, New Wave cinema, and psychoanalysis.
        The work's originality comes primarily from its unique summoning of three distinct disciplines around the notion of the cut. It places the complex desire to cut the woman's body at the center of an investigation of male identity in Western culture through incisive discussions of poetry, cinema, and psychoanalysis. The terms of this inquiry disclose an uncanny male disposition to femininity and motherhood, and its direct implication in productive acts of cutting. Cutting the Body will appeal to literary scholars, film specialists, feminist theorists, and experts in psychoanalytical theory.
        Eliane DalMolin is Associate Professor of French, University of Connecticut. She is coeditor of Sites: The Journal of 20th-Century/Contemporary French Studies.
        French Cinema in the 1980s: Nostalgia and the Crisis of Masculinity
        Average customer rating: Not rated
          French Cinema in the 1980s: Nostalgia and the Crisis of Masculinity
          Phil Powrie
          Manufacturer: Oxford University Press, USA
          ProductGroup: Book
          Binding: Hardcover

          GeneralGeneral | Movies | Entertainment | Subjects | Books
          History & CriticismHistory & Criticism | Movies | Entertainment | Subjects | Books
          GeneralGeneral | Gender Studies | Social Sciences | Nonfiction | Subjects | Books
          CultureCulture | Sociology | Social Sciences | Nonfiction | Subjects | Books
          GeneralGeneral | France | Europe | History | Subjects | Books
          GeneralGeneral | Performing Arts | Arts & Photography | Subjects | Books
          ASIN: 0198711182

          Book Description

          French Cinema in the 1980s is a set of critical essays on films which help to focus on a particular theme whose roots are in the 1970s, and which extends beyond the 1980s into the 1990s: the crisis of masculinity in contemporary French culture, and its interrelationship with nostalgia. After an introduction which gives a brief overview both of the crisis in the French film industry during the 1980s, and of the socio-political crisis of masculinity in the wake of 1970s feminism, there are three sections: the retro-nostalgic film, which emerged during the 1980s, and two more popular genres, the polar, or police thriller, and the comic film. Each section begins with a brief preface which highlights the major issues for the genre during the 1980s. The films discussed have all been distributed outside France, and are in many cases commercially available. The nostalgia section covers IUn amour de Swann, Un dimanche a la campagne, Jean de Florette/Manon des Sources, and Coup de foudre. The section on the police thriller begins with Truffaut's last film, Vivement dimanche!, and includes a chapter on three thrillers by a variety of directors (La Balance, Police, Detective). Its main focus, however, is on thrillers by the directors of the cinema du look (Diva, Subway, Mauvais sang). The last section on the comic film looks at three films which were successful both in France and abroad: Trois hommes et un couffin (remade in Hollywood as Three Men and a Baby), La Vie est un long fleuve tranquille and, finally, Depardieu's gamble at cross-dressing, Tenue de soiree.

          Rainbows and Rain: Finding Comfort In Times of Loss
          Average customer rating: 5 out of 5 stars
          • Rainbows and Rain- A book about loss
          • You Aren't Alone
          • Someone who gets it!
          Rainbows and Rain: Finding Comfort In Times of Loss
          Peggy Waterfall
          Manufacturer: BookSurge Publishing
          ProductGroup: Book
          Binding: Paperback

          Grief & BereavementGrief & Bereavement | Death & Grief | Health, Mind & Body | Subjects | Books
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          ASIN: 1419611259
          Release Date: 2005-11-11

          Book Description

          Grief and loss are universal experiences which are shared by all but talked about by few. As a result, many of us feel alone and isolated when we are in the grip of the crushing emotions that accompany the death of someone we love. We are, for the most part, wholly unprepared for the barrage of bewildering behaviors, thoughts and reactions that so often follow a loss. When author Peggy Waterfall watched both parents and her life partner die within one year, she emerged with a unique perspective on the timeless experience of grief and loss. In Rainbows and Rain: Finding Comfort in Times of Loss, we learn that it is possible to find joy again, but we must first learn to grieve. We also learn that we are unequipped to express to others what we are experiencing and often find ourselves at a loss to adequately convey our feelings. We want desperately to find the right words so that we can explain our strange behavior to our families, our co-workers, our friends. This book helps us to understand the importance of being patient with ourselves and is the first step in healing.

          Customer Reviews:

          5 out of 5 stars Rainbows and Rain- A book about loss.......2007-05-07

          This book is excellent, it is very sad though and you are to be warned before you buy it, you will do a lot of crying before getting to the end.

          5 out of 5 stars You Aren't Alone.......2005-11-28

          If nothing else, this book serves to remind those suffering from grief (of any kind) that they are not alone. In revisiting her own journey out of the abyss of grief after the losses of her parents and life partner, Ms. Waterfall gently and patiently assists the reader in dealing witih the overwhelming feelings one experiences at such a time. While no book can make the pain go away, this one feels like a loving friend giving us permission to feel all that we need to feel as we work our way towards healing, giving words to the pain in our hearts.

          5 out of 5 stars Someone who gets it!.......2005-11-10

          What struck me most about "Rainbows and Rain" was how well the author put words to the experience of grief. Her use of analogies like "the picture falling off the fall" -- her description of how it seems something that was ALWAYS there is now gone -- helps the reader better understand her own feelings, and provides words that articulate those feelings to others who don't get it about grief. Waterfall nails it when she says in the opening, "We don't manage grief, it manages us." This is a highly recommended read for people trying to grapple with their own emotions after loss.
          Rainbows and Waterfalls
          Average customer rating: Not rated
            Rainbows and Waterfalls
            J. Donald Walters
            Manufacturer: Crystal Clarity Publishers
            ProductGroup: Book
            Binding: Audio CD

            GeneralGeneral | Music | Entertainment | Subjects | Books
            GeneralGeneral | Religion & Spirituality | Subjects | Books
            Walters, Donald J.Walters, Donald J. | ( W ) | Authors, A-Z | Religion & Spirituality | Subjects | Books
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            ASIN: 1565897501

            Book Description

            Free-flowing music weaves images of tropical waterfalls, misted valleys, and mystical rainforests. Not a nature recording, this is ideal background music for yoga, meditation, relaxation, and massage.

            Literary Crosswords: 50 All-New Puzzles from Austen to Zola
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              Literary Crosswords: 50 All-New Puzzles from Austen to Zola

              Manufacturer: Sterling
              ProductGroup: Book
              Binding: Spiral-bound

              GeneralGeneral | Crosswords | Puzzles & Games | Entertainment | Subjects | Books
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              ASIN: 1402714467

              Book Description

              Crossword puzzles plus literary trivia--what could be a better match for language mavens who love to play with words? These 50 great puzzles were constructed by fourteen of the top crossword writers in the business and edited by Matt Gaffney, himself a major puzzlemaker. Plus, they're lots of challenging fun. Enjoy such witty topics as "Authors I Have Red," "Sleuth Youth," "It's Greek to Me," "Exit Lines," "Grate Books," and "Poe Folks." The clues range from "Hemingway book about leaving the Red Planet?" (that question mark signals a "punny" answer) to "The Handmaid's Tale author."

              Answers (upside down and small):
              A Farewell to Mars, Atwood

              The 10 Minute Marketer's Secret Formula
              Average customer rating: 4 out of 5 stars
              • The 10 Minute Marketer's Secret Formula
              • This book will kickstart your marketing and make you a success
              • Don't waste your money!
              • If This Book Cost You A Million Bucks...It'd Be a Bargain!
              • Ad Agencies Beware!
              The 10 Minute Marketer's Secret Formula
              Tom Feltenstein
              Manufacturer: Entrepreneur Press
              ProductGroup: Book
              Binding: Paperback

              GeneralGeneral | Business & Investing | Subjects | Books
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              3. Foodservice Marketing for the '90s: How to Become the #1 Restaurant in Your Neighborhood Foodservice Marketing for the '90s: How to Become the #1 Restaurant in Your Neighborhood
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              ASIN: 1932531084

              Book Description

              A guide to the simplicity and power of neighborhood marketing by the man who perfected the art for McDonald's Corporation

              Trying to pull in business beyond a 10- minute drive of one's enterprise is a waste of time, money, and the chance for enviable success. That's the eye-opening assertion of the modern-day father of strategic neighborhood marketing, Tom Feltenstein, in The Ten Minute Marketer Handbook.

              Echoing his mentor, McDonald's late founder Ray Kroc, that "it's all local," Feltenstein makes a powerful argument for focusing on one's own backyard.

              He describes how to win against bigger companies, bigger ad budgets, and bigger campaigns, explaining in detail:

              Customer Reviews:

              5 out of 5 stars The 10 Minute Marketer's Secret Formula.......2007-07-16

              Often, new entrepreneurs spend a fortune on expensive mass market advertisements expecting that word will get out about their new business and customers will line up at their front door money in hand. Unfortunately, this situation rarely occurs. More often than not, mass market advertisements simply drain the pockets of the new entrepreneur while producing very little profit in return. The 10-Minute Marketer's Secret Formula: A Shortcut to Extraordinary Profits Using Neighbourhood Marketing suggests that most new entrepreneurs have a variety of low-cost, easy to make use of promotional resources in their very own neighbourhood.

              The tips and information in this book are sure to be helpful to any new entrepreneur. It is refreshing to read a marketing book that reminds new business owners that good solid ideals of customer service, reliable workmanship, and use of inexpensive neighbourhood resources build stable long term business foundations long after the initial marketing blitz has lost its lustre. Often new entrepreneurs get so caught up in the glitz that they forget about the long term future of their business.



              5 out of 5 stars This book will kickstart your marketing and make you a success.......2005-09-08

              When such a marketing behemoth as McDonald's cuts their mass marketing budget by 1/3, then it is clear that mass marketing is one its way out. This example is one of many Feltenstein gives in his book to demonstrate that the age of mass marketing is over. What is in, is very targeted marketing to those nearest to your actual business-in short, your immediate neighborhood.

              Feltenstein is a marketing consultant who has worked for many top companies, and he brings his extensive wisdom and teaching to this book. The book is very easy to read, and from page one delivers concise, usable information. No honest reader can read this book even for ten minutes and not come away with some useful tidbits to apply immediately.

              There are twenty-five chapters and two appendices in this book. Each chapter is about some aspect of "neighborhood marketing," and the first appendix contains twenty-seven forms that correspond to the marketing lessons from the book. In this way, the book functions almost as a workbook, providing theory (albeit very practical theory) in the main section and praxis in the appendix.

              The thrust of Feltenstein's message is that local businesses must think locally. This includes not just the immediate geographic "neighborhood," but also their database and their actual, physical store. More damage can be done, Feltenstein cautions, by dirty floors and uninspired workers than by the absence of a mass marketing message. Businesses should make a plan that includes in-store merchandising and personnel training, local promotion (direct response mailings and cross-promotions with other local establishments), and data management (crunching numbers to see what works and what doesn't).

              I highly recommend this book for anyone in business, especially in small or home business. This book packs a punch on every page, and a marketer or business person could study this book for an entire year without exhausting its resources. My advice: Get a copy, read it once through, and then commit to reading a chapter each week. Take notes on your reading and convert those notes into goals and action steps. Follow through with your action steps, achieve your goals, and follow Feltenstein's wisdom all the way to a more successful business.

              1 out of 5 stars Don't waste your money!.......2005-04-30

              This book is written for those who know nothing about marketing. It's nothing more than basic marketing tactics backed with useless hype and embellished stories to further promote super-ego maniac, Tom Feltenstein.

              5 out of 5 stars If This Book Cost You A Million Bucks...It'd Be a Bargain!.......2005-04-21

              As the CEO of my own marketing firm, I am constantly being asked what book is a MUST READ. For small business owners alone, I've recommended Tom Feltenstein's "The 10 Minute Marketer's Secret Formula" so many times, I feel like I work for the publisher. While I had the honor of writing a section in the book on copywriting, that in no-way influences my opinion that this book contains solid gold tactics for success! In it you'll find the secrets that have built companies that are now household names, and secrets that are building the legendary companies of tomorrow...today! Will everything in it sound "good" to you? Probably not. But even if you only use ONE of the countless ideas it contains, (which would be rare) your investment of $20 or less on this book, would still pay you back real-world dividends that NO-OTHER investment could.

              5 out of 5 stars Ad Agencies Beware!.......2005-04-13

              Get your resumes together because Tom Feltenstein has nailed this one. In a world where consumers are bombarded with media messages at every turn, it is refreshing to see someone who "gets it". Customers are not some statistic in a demographic survey, they are real people who live and work within the few miles from our stores. This is an absolute must-have for retailers and marketers who want to break through a transaction-based relationship with their customers and learn to build strong, emotional connections created to build loyalty. Neighborhood Marketing is the buzz word for the future!
              The 10 Minute Marketer's Secret Formula--A Shortcut to Extraordinary Profits Using Neighborhood Marketing.(Book Review): An article from: Franchising World
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                The 10 Minute Marketer's Secret Formula--A Shortcut to Extraordinary Profits Using Neighborhood Marketing.(Book Review): An article from: Franchising World
                Scott Lehr
                Manufacturer: International Franchise Association
                ProductGroup: Book
                Binding: Digital

                GeneralGeneral | Business & Investing | Subjects | Books
                GeneralGeneral | Business & Investing | Subjects | e-Docs | Formats | Books
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                ASIN: B000AJQAC8
                Release Date: 2006-07-14

                Book Description

                This digital document is an article from Franchising World, published by International Franchise Association on April 1, 2005. The length of the article is 564 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

                Citation Details
                Title: The 10 Minute Marketer's Secret Formula--A Shortcut to Extraordinary Profits Using Neighborhood Marketing.(Book Review)
                Author: Scott Lehr
                Publication: Franchising World (Magazine/Journal)
                Date: April 1, 2005
                Publisher: International Franchise Association
                Volume: 37 Issue: 4 Page: 97(1)

                Article Type: Book Review

                Distributed by Thomson Gale

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