Book Description
Playing With The Big Boys -- And Beating Them At Their Own Game!
From Meg Whitman of eBay to Marcy Carsey of Carsey-Warner and Oxygen Media, today's leading businesswomen show how to make it in the notorious boys' club of corporate America.
Gone are the days when men called the shots. More and more women have replaced men or excelled over rivals in male-dominated industries because they possess the qualities of leadership that top firms are seeking today. Esther Wachs Book introduces the new Female Leader and reveals the seven key, and uniquely female, qualities of leadership that are turning the world around -- and allowing more women to achieve success.
Filled with compelling insights gleaned from the country's highest-ranking businesswomen, Why the Best Man for the Job Is a Woman reveals how these exceptional women have soared to the top and captures their strategies for success.
Customer Reviews:
A sexist and sad book.......2001-11-06
Why women should buy this book? Are they really in need for this kind of "confidence boost" or we already know that women can compete head-to-head with men?
My advice is simple: If you need this book, then you should look for a career where you don't need to compete with anyone, neither man or woman.
We are leaders, yes - now hear us roar!.......2001-03-29
This is a wonderful book that should bolster the confidence of all the women who read it. But I would add one very important item: women show far too much humility about their talents and skills. If we want people to value our skills, we must first show that we value ourselves - by making sure our accomplishments are visible to targeted audiences. If we want people to hire us, buy from us, and invest in our companies, they have to know who we are, what we have accomplished and why they should do business with us! Self-promotion is not bragging. It is a valuable business tool that careerwomen must add to their strategies for success.
Why the Best Man for the Job is a Woman.......2001-03-16
Save your money! The authors hopelessly biased style and language is a big turn-off. Any useful information is obscured by the overly general "truths" about the innate supperiority of women to men. I found this book to be a BIG dissapointment. There are much better books out there that offer similar substance with a more positive and believable tone. Get one of them!
Thoughtful and Informative--Read it and learn........2000-08-14
Esther Wachs brings something to the table with this one. Writing in a style that's both lucid and engaging, she unpacks the mysteries of how the feminine mystique is shaping the digital age. Useful, check that please, ESSENTIAL reading for men too!
An excellent book.......2000-08-01
This fresh look at women professionals is both entertaining and informative. An excellent reporter and writer, Esther Wachs Book provides in-depth profiles of women CEOs and business leaders (many of whom rarely speak to the press) as she shows how traditionally "female" qualities are assets in today's business climate. A fast, fascinating read!
Customer Reviews:
Fascinating Read.......2007-03-26
I was only vaguely familiar with the story of Mallory and Irvine before reading this. Hemmelb does a nice job of interweaving the story of Mallory's 1924 attempt at Everest with that of the 1999 expedition that went in search of his body. For anyone interested in Everest and the history of attempts to climb it, I can recommend this book highly.
DID THEY OR DIDN'T THEY?..........2002-06-08
This is a beautifully and lavishly illustrated, textually rich book. Its pages demand the reader's undivided attention and are sure to enthrall all mystery lovers, Everest aficionados, nostalgia junkies, history buffs, and climbing enthusiasts. This book is sure to provide the reader with many hours of enjoyment.
The book chronicles the search for George Mallory and Andrew Irvine by the 1999 Mallory & Irvine Research Expedition. It juxtaposes the dramatic turn of events during their expedition with those of the 1924 British Everest Expedition which saw Mallory and Irvine attempt a summit climb, only to disappear into the mists of Everest, never to be seen again. It makes for a spell binding narrative, as past events are woven through present day ones.
The 1999 Mallory & Irvine Research Expedition was a meticulously well prepared and well organized venture. With its discovery of George Leigh Mallory's body, it enjoyed much success. The research and analysis that went into its ultimate, well thought out conclusions were comprehensive and fascinating, with its strong reliance upon forensics and deductive reasoning. Their reconstruction of Mallory's and Irvine's last climb is riveting. Unfortunately, the ultimate question still remains unanswered. Did they or did they not reach the summit of Mount Everest back in 1924?
The beautiful photographs of the personal effects found upon Mallory's person underscore a certain poignancy about the discovery of Mallory's well preserved body. The photographs which memorialize this discovery are amazingly lovely and tasteful, considering its subject matter, and hauntingly illustrate the finality with which Everest may deal with mountaineers, no matter how accomplished.
The photographs also highlight how ill equipped for the harsh climatic conditions were the early Everest expeditions. It is amazing, and a credit to those early expeditioners' courage and fortitude, in braving such an inhospitable and harsh terrain with the inadequate clothing and equipment available to them at the time. Mallory and Irvine were certainly intrepid explorers!
This book is a fitting tribute to two men who sought to make a historic summit and, in their attempt, would forever be a part of Everest.
Mystery solved!--OR IS IT??.......2001-11-30
If you have ever wondered what happened to the best climber ever to set foot on this earth, and the brave wonderful man who disappeared with him, this is your book! A group of courageous men set out to solve this question in 1999, 75 years after the mysterious disappearance of George Mallory and Andrew Irvine. And what they find will chill you to your very bones! I highly recommend this book for anyone interested in Mt. Everest and all brave but foolhardy ventures.
Amazon.com
For three quarters of a century, adventure enthusiasts around the globe have speculated about the fate of British mountaineers George Mallory and Andrew Irvine. Did they reach the peak of Mount Everest before disappearing on June 6, 1924? How did they die? What was their fatal mistake? In 1999, the Mallory & Irvine Research Expedition set out to answer these questions by retracing the steps of the doomed climbers, and in The Ghosts of Everest, they share their findings. William Nothdurft has gracefully woven the testimonies of expedition members Jochen Hemmleb, Eric Simonson, and Larry Johnson, all the while counterpointing the modern ascent with a captivating reconstruction of what befell the earlier one. There are also stunning photographs, which manage to be inspiring and beautiful and gruesome--occasionally all at once. And while it's impossible to establish exactly what happened to Mallory and Irvine, this account is persuasive enough to fascinate rock climbers and couch potatoes alike. --Melissa Asher
Book Description
GHOSTS OF EVEREST unravels one of the most puzzling and compelling adventure mysteries of all time. On June 6, 1924, George Leigh Mallory and Andrew Comyn Irvine were only a few hundred feet short of becoming the first men to reach the highest spot on earth when they simply walked into the mist, never to be seen again. Did they reach the summit of Mount Everest - nearly three decades before Edmund Hillary and Tenzing Norgay? This is the meticulous report of both the 1924 British Expedition and the 1999 Mallory & Irvine Research Expedition which found George Mallory's body and answers to the questions that have plagued historians and mountaineers alike: Did they make it? And, if they did, what happened to them?
"...a work of historic importance that reads like a detective thriller..." (Publishers Weekly)
Customer Reviews:
Giving Up the Ghosts.......2007-09-04
We were only expecting a crude documentary about the Mallory/Irvine climb and subsequent search. However, the authors provided a quality read - well organized and supported by quality color photographs. Respectability was added to the events from this book, offering varying possibilities of what might have happened on the mountain, minus the normal excitability surrounding Mallory/Irvine. We'll keep this as a good reference; almost coffee table quality.
A Celebration of Great Daring With Woeful Resources.......2007-01-20
With their splendid book "Ghosts of Everest," the authors have taken up the gauntlet of attempting to determine whether or not Mallory & Irvine reached the summit of Mt. Everest on June 8th, 1924, before perishing on the descent. The authors provide a fascinating and hugely-detailed description of the fatal climb, and of the Simonson expedition which discovered Mallory. The layout, photography, graphical and sheer physical qualities of the book are to the highest standards.
The front half of the book describes the 1999 expedition, a tale that begins like many of this genre. The difference in Ghosts becomes quickly apparent. This is not your bunch of good old boys undertaking a task of simple conquest. Instead, they are only the second expedition since WW-II launched expressly to find the body and camera of the two British climbers, with the intent of finding out how far they got. The authors do their best, as have other researchers (including this reviewer) to put M&I on the summit. Historians--and scientists--are more like trial lawyers than we like to admit. In order to investigate anything complex, it is far more fruitful to assume an answer and try to prove it, than to disguise ones passion under the guise of unrealizable objectivity. Once your claims are out in the open, you hope they will prove sound. But there is no need to worry--there will always be plenty of critics who will try to deflate what they may see as overreaching theories.
In order for anyone to put M&I on the summit, three essential aspects of their climb must be proven, or at least shown to be reasonably possible:
1. Mallory & Irvine had to have taken three bottles of oxygen, otherwise they would not have had enough time to reach the top. On this all climbers, pro or con, agree, including the authors. At high attitudes oxygen doubles or triples climbing speed, and on the long route of their summit assault, they would have needed all of the twelve-hours of oxygen three bottles of their system was capable of delivering. While modern climbers have reached the summit without oxygen this, like the four-minute mile, is a recent feat, achieved by highly-trained and physically rare climbers in peak condition, fully hydrated, carrying/wearing the most modern equipment and--most importantly--following a known route that is roped over the difficult sections.
2. They had to be able to attain the summit pyramid, either by climbing the difficult Second Step, or via the Great Couloir and then to the summit during a bitter two-hour long snow squall, and then descent at night without lights or climbing hardware, using only their 100-ft rope in order to reach the site of their fall-Irvine's ice ax.
3. They had to be physically, mentally and materially capable of achieving this tremendously arduous task. According to this scenario, the entire climb would have taken at least 15 hours (~6 AM start, ~5 PM summit, ~9 PM fall)--and likely much longer--by climbers who were horribly under-equipped. Under-equipped not so much in the sense of inadequate preparation (although there was that), but so desperately under-equipped in the terrible paucity of their equipment--inadequate clothing against the frigid wind, chronically dehydrated due to pathetically inadequate stoves, all the while forging an uncharted route with no climbing aids other than rope and ice axes. During their climb they would have encountered a bitter two-hour snow squall and had to avoid getting lost in spite of having left their compass, flares and lights behind.
Put this way, and based on what the Simonson Expedition learned of the character of the Mallory route, it is difficult for today's Everesters to see how any arrangement of the known facts can be realistically arranged to put the men on top, but the authors have made a heavily researched attempt to do just that. They have done so by applying Jochen Hemmleb's encyclopedic store of knowledge and research about the early Everest climbs, and combined that with the new facts learned from the discovery of Mallory's body. Their technique is to take every possibility, no matter how faint or unlikely that is necessary for the two to have reached the top, and muster evidence to show that that is what could have happened. By cutting and pasting these snippets to fit their chosen scenario, they have painted a beguiling picture of possible success. Wisely, they publicly suggest only that the two may have made it to the top, or that they had every opportunity to have made it to the top. But their true belief is tipped when they assert:
"Is there any evidence to suggest that Mallory and Irvine reached the summit of Everest in 1924? And the answer was : No. What seemed to have escaped the attention of many observers, however, was that there was another equally salient question with an equally unequivocal answer: Is there any evidence to suggest that M&I did not reach the summit of Mt. Everest in 1924? The answer here too was: No."
Unfortunately, this type of reasoning--claiming as success the inability to disprove a negative--colors much of the authors' evidence. They sincerely believe that anything that would have helped M&I to the summit could have happen--because they could have got to the summit! By this means, The authors have constructed a complicated house of cards that crumbles when the missing and overwhelming reality of the mountain is restored to their blueprint.
The maddening thing is that in spite of all the new information so ably depicted in "Ghosts," the most the experts can say is that, if before the discovery it was only unlikely Mallory & Irvine made it to the top, now it seems unlikely in the extreme. Only the discovery of 1924 artifacts well above the Second Step could revive this slim possibility. Since the first oxygen bottle was purposefully wedged in a rock clef to be found as a marker of their progress, it seems more than likely that the two would have stashed their large oxygen carrying frame at the point these were abandoned--if such a lodgment were available. On the route Breashears suggests, there may have been no such outcropping. But given how desperately under-equipped they were, unless the oxygen apparatus' are found on the summit ridge itself, the chances of their having reached the summit seem very low indeed.
Before the discovery of the body and its confirmation that the two climbers were roped (and thus did not split up to give Mallory a better solo chance), one could surmise a 25% to 50% chance that at least one of them made it. Mallory gave himself only a 50 to 1 chance against success. With the discovery of the body and the confirmation that the two remained roped, and with the first objective calibration of the technical difficulty of the Second Step terrain determined, one is obliged by a clear and straightforward assessment of these hard facts to conclude, most reluctantly, that their chances for success were no better than 1000 to 1 against. Such a pity.
A Lesson on How Money is Replacing Adventure.......2004-02-16
This book allowed me to analyse why I have not read too many books on Mtn Climbing in the past few years. I am a climber and the genre was important to me for a big part of my life. Reading through this book made me realise how much climbing has not only changed from the days of Mallory, but even from the old siege operations in the 70s. Today the emphasis on gaining money and the machinations and business tactics that go into getting the dosh to go, take up not only the majority of the time making the ascent, but also the majority of the time (and lines of writing) in most mountain literature published these days.
Gone is the old style adventure: 1) adventure-for-the-sheer-fun-of-it, Joe Brown, Don Whillans; 2) adventure-of-the-tortured-soul, Eric Shipton, Joe Simpson; 3) adventure for Imperial gain, Capt Noel, Sven Hedin, or the early British Expeditions to Everest, (though to be fair, it is hard to ressurect this particular genre) and; even the 4) adventure-to-be-the-first-to-do-something, Bonnington and Hertzog, is relegated to second place -- now adventure takes second place to how much money and designer deals for broadcast rights and publisher exclusives can be done before, during and after the point when all the adventure takes place.
As such this book is very symptomatic of this new genre. There is all sorts of vignettes of the evil BBC and it reps and the business concerns of all the others who made crucial decisions tying their business fates to this expedition --- too much of this and too little detail both of the original British Expeditions the search expedition this books puports to write about. There is also precious little route description, how the route was put up and the actual "thrill" of the hunt to find Mallory. Fully one-third of the book deals with these machinations.
Even the people that the authors palpably do not like get off lightly. All of the people they like are usually gifted with some god-like aspect of physical prowess --- eg. barrel-chested, large arms etc. For those who have read Chris Bonnington's books on any of his expeditions, the slow burning personality problems that manifest themselves on so many of these expeditions are conspicuous by their absence in this book.
In sum I liked the book. The good parts are two, and only two in my estimation: 1) the find of Mallory's body and 2) the ascent of the last ridge by the search party members. It is no coincidence that these two subjects are raw adventure and have nothing to do with gaining money or searching to personally skewer someone's personality.
I am glad I read it. But as an inspiration for further reading in the contemporary mountaineering genre, this book is symptomatic of how far the adventure genre has fallen, particularly in the past 10 yrs or so. Maybe you will like it. Maybe you will not. I am the kind of person who trekked the subsidiary valleys around Mt. Everest, but I would not go to Everest base camp --too many people, too much garbage and too many people following the populistic mantra of what passes for adventure writing these days... like the valleys around Everest these days, this genre has been tamed, beaten into submission, and transformed into a pablum for mass consumption. Better to settle down and re-read the Hertzog or Bonnington Classics.
INSPIRING STORY OF A MAN'S DREAM, MYSTERY OF HIS FATE.......2003-03-23
The book is focused on the search conducted to find out what happened to Mallory and Irvine, the two British climbers who disappeared on Everest in the 1930s. Mallory is basically a legend in mountaineering.
The authors tell the story of their own search expedition by making it parallel to Mallory's. For example, we see the logistics it took this expedition in 1999 to get everyhitng to Everest base camp. In contrast, we see the long trek the expedition in the 1930s had to face, with sickness and much more difficult terrain and logistics. It was amazing that they had the energy to climb once they got to base camp.
The book switches between a technical archeology mystery and the history known of the expedition. It is very interesting to see the 1999 expedition trace back the steps of the earlier one. We see the tremendous difficulties they went through in the 1930s, with clothing that was hardly appropriate and the best equipment at the time.
Ultimately, the authors find Mallory's body, but it is still not clear if he reached the summit before falling. He fell and broke a knee, which is a death sentence at that altitude. Irvine was not found. The book ends with the authors making their own summit bid, and only two of them making it.
This is one of the best mountaineering books, especially as it brings in the mystery of what happened. I highly recommend it for the armchair mountaineer.
Like climbing a mountain worth climbing!.......2003-01-27
This effort starts out a bit lackluster and overweighted with
facts, statistics and hyper technically overloaded with how the research expedition got started, who ate what and who arranged for this and that. Once the authors put the reader "on the mountain" with pictures and text, the book and the adventure makes it all worth the effort to have stayed with the book. It is a bit like climbing a mountain...it can't all be a spectacular view from the summit! For those interested in the history of climbing in the Himalaya this is worthy of your interest and should be read.
Average customer rating:
- DID THEY OR DIDN'T THEY?...
|
The Ghosts of Everest
Jochen Hemmleb ,
Larry A. Johnson , and
Eric R. Simonson
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Customer Reviews:
DID THEY OR DIDN'T THEY?..........2003-09-02
This is a wonderfully written and well-illustrated, textually rich book. Its pages demand the reader's undivided attention and are sure to enthrall all mystery lovers, Everest aficionados, nostalgia junkies, history buffs, and climbing enthusiasts. This book is sure to provide the reader with many hours of enjoyment.
The book chronicles the search for George Mallory and Andrew Irvine by the 1999 Mallory & Irvine Research Expedition. It juxtaposes the dramatic turn of events during their expedition with those of the 1924 British Everest Expedition which saw Mallory and Irvine attempt a summit climb, only to disappear into the mists of Everest, never to be seen again. It makes for a spell binding narrative, as past events are woven through present day ones.
The 1999 Mallory & Irvine Research Expedition was a meticulously well-prepared and well-organized venture. With its discovery of George Leigh Mallory's body, it enjoyed much success. The research and analysis that went into its ultimate, well thought out conclusions were comprehensive and fascinating, with its strong reliance upon forensics and deductive reasoning. Their reconstruction of Mallory's and Irvine's last climb is riveting. Unfortunately, the ultimate question still remains unanswered. Did they or did they not reach the summit of Mount Everest back in 1924?
The photographs of the personal effects found upon Mallory's person underscore a certain poignancy about the discovery of Mallory's well preserved body. The photographs, which memorialize this discovery, are amazingly lovely and tasteful, considering its subject matter, and hauntingly illustrate the finality with which Everest may deal with mountaineers, no matter how accomplished.
The photographs also highlight how ill equipped for the harsh climatic conditions were the early Everest expeditions. It is amazing, and a credit to those early expeditioners' courage and fortitude, in braving such an inhospitable and harsh terrain with the inadequate clothing and equipment available to them at the time. Mallory and Irvine were certainly intrepid explorers!
This book is a fitting tribute to two men who sought to make a historic summit and, in their attempt, would forever be a part of Everest.
Product Description
The disappearance of George Leigh Mallory and Andrew Comyn Irvnie high on Mount Everett in 10924 has ben one of the most puzzling unsolved mysteries of the twentieth century.
Product Description
When Steven Soderbergh exploded onto movie screens with sex, lies, and videotape in 1989, it represented more than the arrival of an important new directorit heralded the arrival of an entire generation of important new directors. Quentin Tarantino (Pulp Fiction), Kevin Smith (Dogma), David Fincher (Fight Club), M. Night Shyamalan (The Sixth Sense), Ben Stiller (Reality Bites), Michael Bay (Pearl Harbor), and dozens of others are all members of Generation X, the much talked about but much misunderstood successors to baby boomers. This book is a critical study of the films directed by Gen Xers and how those directors have been influenced by their generational identity. While Generation X as a whole sometimes seems to lack direction, its filmmakers have devoted their careers to making powerful statements about contemporary society and their generations role in it. Each section of the book deals with an aspect of Gen X filmmaking, including the influence of popular culture, postmodern narrative devices, slackerdom and the lack of direction, disenfranchisement and nihilism, the ever-evolving role of technology, gender issues and sexuality, the question of race, the influence of older filmmakers, and visions of the future.
Customer Reviews:
Insightful and interesting.......2005-01-31
Hanson presents an engaging and highly readable portrait of the landscape of Gen-X filmmakers, replete with observations that will make you want to pop some of your favorite DVDs into the player with a newfound appreciation.
Book Description
Is biology destiny? Are schools shortchanging girls or boys? If so, what can educators do to ensure that both succeed? These are among the questions confronting teachers of students of all ages. The Jossey-Bass Reader on Gender in Education is a comprehensive anthology that explores the varied terrain of gender landscape-offering a thought-provoking view of the educational paths taken by girls and boys.
Book Description
FANTASY ROLEPLAYING IN THE WORLD OF ELRIC This dark fantasy roleplaying game is set in the world of the Young Kingdoms, based on the Elric novels written by author Michael Moorcock. Exhaustive background features rich descriptions of the island of Melnibon and of her former holdings, known collectively as the Young Kingdoms. Character generation is quick and complete. The forces of Law, Chaos, and the Cosmic Balance affect every adventurer: their allegiances reflect the choices which you make for him or her. Magic includes rules for summoning, casting spells, and invocations and enchantments. Creatures and personalities chapters describe the multitude of beasts, denizens and human-like inhabitants of the world. Spot rules highlight important game details. The gamemaster chapter is recommended reading for new gamemasters. Two scenarios, six ready-to-copy adventurers, a new world map, an index, list of terms, and play aids complete this book. All you add are dice and your imagination.
Customer Reviews:
EXCELENT IMPROVE.......2004-02-17
The step from 4th to 5th edition is incredible. There are a lot of graphics available including weapons and homeland characters. The new character creation is also excelent and lets you focus a little bit more your adventurer abilities. A must-have rpg.
Very good, but improvement still possible.......2002-11-04
I've been playing Stormbringer 4th edition for many years by now, and have recently changed to 5th edition. The combat rules in 5th edition are far superior to 4th edition, and for this reason alone 5th edition is a welcome change. However the new character generation bugs me. Each player has 250 points to distribute between skills, and the rulebook even recommends using 101 of these points for the primary weapon. However none of the examples in the book feature beginner characters with 101% weapon skill for a good reason: I bring you my own transscript of a playtest where two beginner characters each armed with 101% broadswords fight between themselves:
P1: I roll 50, a HIT
P2: I roll 40, I parry
P2: I roll 40, I Hit
P1: I roll 83, I parry
P1: I roll 45, I hit
P2: I roll 39, I parry
P2: I roll 06, a CRITICAL hit
P1: I roll 37, I parry, but my weapon takes 4 points damage
P1: I roll 82, I hit
...
And so on. Sooner or later a broadsword breaks. The winner is the player who brought the highest number of broadswords to the match...
This is the reason why my players are not allowed to generate their own characters. Giving me as the GM some extra work (And causes my players to bicker for good reason that I give them [weak] characters)
A true Malnebonian delight.......2001-10-20
If you are a roleplayer and a follower of Moorcok's epic novels, than look no further. The book uses same rules (which are easy to digest) as does "Call of Cthulhu" and the two books can accompany each other. Detailed information on Moorcok's world, spells, bestiary and stats for well known heroes and characters.
This game has something that other roleplaying games ,in my experience, lack. You are not restricted by alignment, nor do you have to pick a strict character class. So you can end up with a skilled warrior-sorcerer (Elric style) or any other occupation and still be able to cast magic spells. Another great feature (in tradition with Elric novels) is character's abilities to summon and bind demons, elementals and other supernatural creatures, depending on the character's following of eather Law, Chaos or Balance... There are no levels so any spell can be cast or creature summoned even by novice sorcerers, only if the adventurer has enough resources for the deed. This, of course, you do at your own risk for it is a high price to pay for disturbing the Lords of the Higher Worlds...
The game has the dark and brutal feel about it and is not recommended for those that prefer high fantasy and happy endings. In my opinion, those that enjoy "Call of Cthulhu" or "Vampire" will like this as well. If you know what I am talking about, go forth and get your hands on this classic piece. You will not regret it, this I swear by Arioch...
Book Description
This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service.
Customer Reviews:
Short, strategic and wise.......2006-11-10
It is a very short book that touches the essentials of CRM from the most wise prespective I have seen. Shows that the success in CRM depends only on the concepts described in this book and not on any IT system.
Customer service, not CRM.......2003-08-27
This Harvard Business Review title is not about Customer Relationship Management, but about customer service. If you are interested in Customer Service I must say there are at least 3 articles very useful and interesting. If you are searching for CRM, this is not going to fulfill your expetations
Brilliant and Eloquent Delineation of Basics.......2003-07-03
This is one in a series of several dozen volumes which comprise the "Harvard Business Review Paperback Series." Each offers direct, convenient, and inexpensive access to the best thinking on the given subject in articles originally published by the Harvard Business School Review. I strongly recommend all of the volumes in the series. The individual titles are listed at this Web site: www.hbsp.harvard.edu. The authors of various articles are among the world's most highly regarded experts on the given subject. Each volume has been carefully edited. An Executive Summary introduces each selection. Supplementary commentaries are also provided in most of the volumes, as is an "About the Contributors" section which usually includes suggestions of other sources which some readers may wish to explore.
Some of the most valuable benefits in this volume are provided by comprehensive charts which, all by themselves, are worth far more than the cost of the book. Here are a few examples.
* The Evolution and Transformation of Customers (page 4) and The Shifting Locus of Core Competencies (page 7): both are provided by C.K. Prahalad and Venkatram Ramaswamy.
* Are Your Retail Pillars Solid -- or Crumbling? (page 52): Leonard L. Berry identifies the major differences between inferior retailers from superior retailers.
* The Three Dimensions of Synchronization (page 90): Mohanbir Sawhney explains how any organization can present a single, unified face to the customer -- one that can change as market conditions warrant -- without imposing homogeneity on its people.
* One Destination, Five Roads (page 111) and Teams and Work Groups: It Pays to Know the Difference (page 123): Jon R. Katzenbach and Jason A. Santamaria explain how five practices followed by the U.S. Marine Corps enable it to outperform all other organizations in terms of "engaging the hearts and minds of the front line."
These and other charts are especially helpful whenever a reader wishes to review the key points in any of the eight essays, each of which provides cutting edge thinking and eminently practical advice. Although no bibliography is provided, those who wish to consult other sources need only read the About the Contributors section which will direct them to those sources.
CRM or customer service?.......2003-03-30
I bought this book willing to find essentials about CRM as a Philosophy as a System not by pieces. I cannot qualify this as a coherent book about CRM but as a compilation of eight articles of eight valuable authors writing about Relations with Customers not CRM as an integrated system of Human Resources, Technology and Philosophy into an organization's life. If you see this book as a group of articles gathered to give you different points of view about customers and service (not CRM) this is a good book, if you buy it considering the title "Customer Relationship Management" and "Harvard Business Review" it will not full your expectations.
Nevertheless I have to recommend the article written by Fournier, Dobscha and Mick about preventing the premature death of Relationship Marketing. Very interesting point of view.
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The Difference ""Difference"" Makes: Women and Leadership
Enlightened Power: How Women are Transforming the Practice of Leadership
The Female Advantage
Women on Power: Leadership Redefined
Closing the Leadership Gap: Why Women Can and Must Help Run the World
