Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers
Average customer rating: 4.5 out of 5 stars
  • An Excellent Treatment of an Important Issue
  • Valuable insights into the customer experience
  • Very interesting book on importance of interfaces
  • Useful and interesting guide to managing "interfaces"
  • A Must-Read for a New Kind of Competitive Advantage
Best Face Forward: Why Companies Must Improve Their Service Interfaces With Customers
Jeffrey F. Rayport , and Bernard J. Jaworski
Manufacturer: Harvard Business School Press
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Business & Investing | Subjects | Books
ManagementManagement | Harvard Business School Press | By Publisher | Business & Investing | Subjects | Books
Customer ServiceCustomer Service | Industries & Professions | Business & Investing | Subjects | Books
ManagementManagement | Management & Leadership | Business & Investing | Subjects | Books
GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
NanotechnologyNanotechnology | Technology | Science | Subjects | Books
InnovationsInnovations | Technology | Science | Subjects | Books
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ASIN: 0875848672

Book Description

How technology is revolutionising service and humanising the face of business In Best Face Forward, Jeffrey F. Rayport and Bernard J. Jaworski argue that as this “front-office automation” revolution unfolds, competitive advantage will increasingly depend on deploying the right mix of interfaces with customers—human, automated, and hybrids of both—to surpass current levels of performance and service. Based on extensive research inside both start-up and established businesses, Best Face Forward proposes guiding principles and a practical auditing tool for determining how humans and machines can best collaborate in mediating critical customer interactions.

Customer Reviews:

5 out of 5 stars An Excellent Treatment of an Important Issue.......2005-04-21

Rayport and Jaworski make a strong case for an integrated approach to managing customer touchpoints. They identify unique capabilities and costs of people and machines, and then go on to lay out a purposive and logical approach for combining people and machines in order to deliver a solid customer experience at a cost that does not break the bank. The book contains a large variety of interesting ideas and examples, and is worth reading just for them. I would have liked the authors to have gone further in terms of pulling together their many ideas and providing more detail regarding the 5 A's approach-how to think about each element in a variety of settings. All things considered, it is a very useful book for anyone interested in engineering customer touchpoints to gain competitive advantage through customer experience.

5 out of 5 stars Valuable insights into the customer experience.......2005-04-09

This book is valuable not only for the examples and points the authors make, but also for the way it triggers ideas about one's own organization. Working through just the first step of the authors' model presented in the last part of the book is eye-opening with respect to your customers' experience of the business. There are great insights here on how to think about what your interface systems are demanding from customers and employees and how you can go about transforming a poorly integrated set of interfaces into a coherent, integrated system that satisfies your various customer segments. I recommend the book to people interested in marketing and also technology people involved in designing customer interfaces.

5 out of 5 stars Very interesting book on importance of interfaces.......2005-03-08

This is a very interesting book. I saw it in the bookstore and the title captured my attention. I am glad I bought it. The examples are fascinating and comprehensive, the amount of facts and information is very good, and the explanation of why it is critical for companies to think about their interface systems is compelling. Best Face Forward not only supports the argument of why creating a differentiated experience for the customers is important, but in the last chapter it provides a good framework to help business managers diagnose and assess the ability of their company's interface system to create competitive advantage. I recommended my friends to read it.

5 out of 5 stars Useful and interesting guide to managing "interfaces".......2005-02-25

When a colleague recommended this book to me, I initially hesitated to read it because I didn't think there could be much new to say on the topic. I was wrong. Not only do the authors give a wealth of really interesting examples, they have some important ideas as well. It's a sign of a thoughtful book when it presents something that you've seen or experienced your whole life and makes you think about it in a different way. Granted, the first few chapters of the book are interesting but not obviously relevant as a how-to guideline (more like reading an article by Malcolm Gladwell, author of Tipping Point, or some other observer of human phenomena). But the later chapters become much more practical. For example, the description of how to identify and then satisfy a customer segment that prefers machine interactions over human interactions was useful for my work. Particularly useful was the section on maintaining brand identity in light of the proliferation of customer technology (or technology "interfaces" as the book would say). In all, I would recommend this (and have recommended it) to anyone who is interested in marketing and customer experience.

5 out of 5 stars A Must-Read for a New Kind of Competitive Advantage.......2005-02-04

I found this book compelling and actionable. The stories - which are drawn from a wide range of examples and not just the usual suspects that seem to appear in every book these days - were on target, covered a variety of industries, and were fun to read. I especially liked the frameworks for taking a look at the business and figuring out what to do next. These frameworks move beyond understanding customers to understanding customer experience - an important new dimension. The authors clearly know both the practical and the academic dimensions of the topic, and the bibliography is helpful in pointing to other places to look for deeper dives into the material. This is one of those rare books you can enjoy and learn from at the same time.
Best Face Forward
Average customer rating: 4.5 out of 5 stars
  • Interesting start to finish
  • THE MAGIC OF MARILYN MIGLIN
Best Face Forward
Marilyn Miglin
Manufacturer: Chicago Spectrum Press
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Biographies & Memoirs | Subjects | Books
BusinessBusiness | Professionals & Academics | Biographies & Memoirs | Subjects | Books
ASIN: 1886094683

Customer Reviews:

5 out of 5 stars Interesting start to finish.......2003-01-23

This is not at all the vanity autobiography you might expect. It's a well-written, complete and detailed first-person saga of a girl who came from next to nothing to build a major cosmetics empire, become a television celebrity and make international civic and social contributions of great importance. The book is just like having Marilyn Miglin to yourself for a cozy afternoon; it's just like she's talking to you. Her life is engaging from the start--she's been a dancer, one of Chicago's leading high fashion models, a cosmetics empress and also a daughter, wife and mother-- and she tells about it all with grace and warmth. The most astounding part of the book is her recounting the loss of her handsome and charismatic husband Lee, one of Chicago's business and civic stars. She tells exactly what came before, what happened, what was going on outside and inside of her, how she survived and went on. There's no doubt this is a valiant woman whose price is far above rubies! The key to this book is a photo of Marilyn at the age of 4, already a wide-eyed European-featured beauty, clear-eyed, shining from inside and dressed like a fairy princess. This clearly is someone who already had her lights on bright as a kid. The photos are all interesting, if only because Miglin is such a unique beauty. She isn't a standard issue American blonde but has very strong ethnic features which somehow come together into a face which is ever fascinating, ever mystifying. Whatever IT is, she has it, plus terrific business talent, great people skills and a deep, deep sense of social service and justice. If you don't believe it, she and Lee sent their kids to the Chicago Public Schools when they could have afforded the best private academies. They wanted their children to know a spectrum of people. Miglin continues to serve their elementary school in many ways. Chicagoans adore Marilyn Miglin for her elegance, her always being herself, her warmth, her generosity and above all her courage. No, you won't find gossip here, you won't find insults of other people, no won't find private family matters which should remain private family matters (her daughter and son will never be embarrassed by this book). You will find a classy and rewarding story by one singular sensation.

4 out of 5 stars THE MAGIC OF MARILYN MIGLIN.......2001-11-04

THIS BOOK IS A BEAUTIFUL STORY OF HOW MARILYN MIGLIN MADE
IT IN THE WORLD OF COSMETICS. IT'S AN EASY READ AND FUN TO
LEARN ABOUT THIS VERY AMBITIOUS LADY. SHE IS, HOWEVER, VERY
GUARDED ABOUT WHAT IS REVEALED IN HER LIFE STORY. THIS IS
FOR SURE, NOT A TELL ALL BOOK.
Best face forward: use the power of customer testimonials to close more spa and pool deals.(CHECKOUT) : An article from: Pool & Spa News
Average customer rating: Not rated
    Best face forward: use the power of customer testimonials to close more spa and pool deals.(CHECKOUT) : An article from: Pool & Spa News
    David Frey
    Manufacturer: Thomson Gale
    ProductGroup: Book
    Binding: Digital

    GeneralGeneral | Business & Investing | Subjects | Books
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    ASIN: B000GALAIA
    Release Date: 2006-06-13
    Best face forward: Your guide to good skin
    Average customer rating: Not rated
      Best face forward: Your guide to good skin
      Annette Capone
      Manufacturer: Scholastic Book Services
      ProductGroup: Book
      Binding: Unknown Binding
      ASIN: 0590313533
      Putting Your Best Face Forward
      Average customer rating: Not rated
        Putting Your Best Face Forward
        Hselley Hess
        Manufacturer: Facemaker Pub Co
        ProductGroup: Book
        Binding: Paperback

        GeneralGeneral | Health, Mind & Body | Subjects | Books
        ASIN: 0962444839
        Putting your best face forward
        Average customer rating: Not rated
          Putting your best face forward
          Shelley Marleen Hess
          Manufacturer: Shelley M. Hess the Facemaker Pub
          ProductGroup: Book
          Binding: Unknown Binding
          ASIN: B0007269TM
          Best face forward.(Special Section 5): An article from: Winnipeg Free Press
          Average customer rating: Not rated
            Best face forward.(Special Section 5): An article from: Winnipeg Free Press
            Gale Reference Team
            Manufacturer: Thomson Gale
            ProductGroup: Book
            Binding: Digital
            ASIN: B000PSIQBW
            Release Date: 2007-04-23

            Book Description

            This digital document is an article from Winnipeg Free Press, published by Thomson Gale on April 21, 2007. The length of the article is 655 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

            Citation Details
            Title: Best face forward.(Special Section 5)
            Author: Gale Reference Team
            Publication: Winnipeg Free Press (Magazine/Journal)
            Date: April 21, 2007
            Publisher: Thomson Gale
            Page: F5

            Distributed by Thomson Gale
            Remote-diagnostics puts a company's best face forward. (remote repair of facsimile machines): An article from: Canadian Manager
            Average customer rating: Not rated
              Remote-diagnostics puts a company's best face forward. (remote repair of facsimile machines): An article from: Canadian Manager

              Manufacturer: Canadian Institute of Management
              ProductGroup: Book
              Binding: Digital

              NonfictionNonfiction | Subjects | Books | Audiobooks | Automotive | Crime & Criminals | Current Events | Economics | Education | Foreign Language Nonfiction | Government | Holidays | Law | Philosophy | Politics | Social Sciences | Transportation | True Accounts | Urban Planning & Development | Women's Studies
              GeneralGeneral | Nonfiction | HTML | Formats | e-Docs | Formats | Books
              ASIN: B00092NB1E
              Release Date: 2005-07-28

              Book Description

              This digital document is an article from Canadian Manager, published by Canadian Institute of Management on September 22, 1992. The length of the article is 649 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

              From the supplier: The National Customer Diagnostic Centre of Pitney Bowes Facsimile Systems Division at Pickering, Ontario, Canada services customer calls on facsimile problems with remote-diagnostics technology. Remote-diagnostics locates and repairs fax problems via the telephone. The facsimile is operated and ordered to transmit a report of its functions and a list of its last 20 transactions. Human error accounts for 25 to 30% of fax troubles. Diagnostic engineers are dispatched if remote repair does not fix the problem.

              Citation Details
              Title: Remote-diagnostics puts a company's best face forward. (remote repair of facsimile machines)
              Publication: Canadian Manager (Magazine/Journal)
              Date: September 22, 1992
              Publisher: Canadian Institute of Management
              Volume: v17 Issue: n3 Page: p22(1)

              Distributed by Thomson Gale
              Street scene: as master planned communities ratchet up design restrictions, builders figure out how to put their best face forward.: An article from: Builder
              Average customer rating: Not rated
                Street scene: as master planned communities ratchet up design restrictions, builders figure out how to put their best face forward.: An article from: Builder
                Cheryl Weber
                Manufacturer: Hanley-Wood, Inc.
                ProductGroup: Book
                Binding: Digital
                ASIN: B0009GY2UE
                Release Date: 2006-07-14
                Best face forward
                Average customer rating: Not rated
                  Best face forward
                  Adrienne Ames
                  Manufacturer: R. Field
                  ProductGroup: Book
                  Binding: Unknown Binding

                  GeneralGeneral | Beauty & Fashion | Health, Mind & Body | Subjects | Books
                  ASIN: B0007I10KO

                  A Tribute to Dale Earnhardt Fan Guide (Checkerbee Fan Guide)
                  Average customer rating: 5 out of 5 stars
                  • Very good guide at that time
                  • My favorite race car driver
                  A Tribute to Dale Earnhardt Fan Guide (Checkerbee Fan Guide)
                  CheckerBee Publishing
                  Manufacturer: CheckerBee Publishing
                  ProductGroup: Book
                  Binding: Paperback

                  GeneralGeneral | Biographies | Sports | Subjects | Books
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                  ASIN: 1585981656

                  Book Description

                  The “Tribute to Dale Earnhardt Fan Guide” features over 150 full color photos and the most complete information on Dale's legendary career, including:

                  · Complete biography of Dale Earnhardt, including career statistics and highlights
                  · Anecdotes and fan stories about “The Intimidator”
                  · A look at Dale Earnhardt's company, Dale Earnhardt Inc. (DEI) and his team, including Dale Earnhardt Jr., Michael Waltrip, and Steve Park
                  · A full-color pictorial history of Earnhardt's career
                  · A spotlight on Dale Earnhardt memorabilia
                  · Dark Day at Daytona - February 18, 2001 - what happened during Dale's final race (including photos of the tragic crash)
                  · Quotes and reactions from around the world

                  Customer Reviews:

                  5 out of 5 stars Very good guide at that time.......2002-03-05

                  This was a fine guide at the time of purchase in 2000.
                  It is now 2002 and most of the values are very much out of date. If you are buying or selling be very careful...consult a current edition of Die Cast Digest. Hope CheckerBee Publishing puts out a current edition.

                  5 out of 5 stars My favorite race car driver.......2001-07-03

                  This book is great for a Dale Earnhardt fan or a race car fan. The book is mostly about him and his career, but it also features Steve Park, Dale Jr.,Michael Waltrip, the 3rd base coach of the Atlanta Braves Ned Yost, and many other former and active drivers, like Richard Petty or Bill Elliot.There is also a track guide for all the race tracks.It also talks about the crash at Daytona.There is much more. #3 is still the best!

                  Dreams Within a Dream: The Films of Peter Weir
                  Average customer rating: Not rated
                    Dreams Within a Dream: The Films of Peter Weir
                    Michael Bliss
                    Manufacturer: Southern Illinois University
                    ProductGroup: Book
                    Binding: Hardcover

                    BiographiesBiographies | Movies | Entertainment | Subjects | Books | Actors & Actresses | Directors
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                    ASIN: 0809322846

                    Book Description

                    "What we see, and what we seem, are but a dream, a dream within a dream." Michael Bliss views Miranda's voice-over at the beginning of Picnic at Hanging Rock as so pivotal in explaining the films of Peter Weir that he borrows her words to create the title of his own study of the Australian filmmaker's work.



                    Bliss views Weir as an artist whose values are rooted in the realm of the dream, of the unconscious. Surrealistic in technique, Weir avoids the pedestrian assurances of a material realm in favor of an irresolution that, while potentially frustrating, is nonetheless for him a more truthful representation of what he considers reality. For Weir, as for Plato, Bliss demonstrates, "empirical reality is nothing more than a shadow of what is real."



                    Bliss also considers Weir's heritage. Australian cinema, Bliss explains, is characterized by melodramatic narratives born of a desire to see good and evil portrayed in striking opposition. Weir, for example, dramatizes the contradictory forces of light versus darkness, reason versus mystery, and rationality versus magic in such films as Picnic at Hanging Rock and The Last Wave. This melodramatic emphasis is evident as well in the polarized characterizations in such films as Witness, Dead Poets Society, and The Truman Show.



                    Bliss also discusses Weir's use of another staple of Australian cinema— "mateship," the celebration of the bond between male companions. But by making self-knowledge dependent on action involving one's friends, Weir gives mateship a new meaning. Moreover, like other Australian filmmakers, Weir emphasizes the starkness of the Australian landscape, which functions either as a hazard or a deadly challenge, at least until American mythology caused him to see nature in a more positive light. Also prominent in Weir's films is an Australian spirit of rebellion coupled with the Aussie ambivalence toward all aspects of British culture.



                    To help explain Weir's films, Bliss looks to Freud and Jung, whom Weir has studied, and also to two other prominent purveyors of myth and archetype, Northrop Frye and Joseph Campbell. Virtually all Weir characters struggle toward a new mode of awareness, a psychological awareness based on archetypal truths. Many of his films involve archetypal journeys heading through conflict to spiritual unity. Weir's quest is to find out what we really know and how we know what we know.









                    Handwriting in America: A Cultural History
                    Average customer rating: Not rated
                      Handwriting in America: A Cultural History
                      Tamara Plakins Thornton
                      Manufacturer: Yale University Press
                      ProductGroup: Book
                      Binding: Paperback

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                      Amazon.com

                      It's so common to think of individual handwriting as distinctive that it's a surprise to learn that the notion of unique handwriting was unthinkable in America's colonial past. People learned a particular script, such as Court Hand or Round Hand, that reflected their gender, occupation, and status in life. A history of handwriting might seem like an obscure, academic subject, but this entertaining book smashes that assumption. Reading the story of how handwriting developed in the United States and its importance in society, may make you think twice about your penmanship the next time you pick up a pen.

                      Book Description

                      In this engaging history, Tamara Plakins Thornton traces handwriting in America from colonial times to the present. Exploring such subjects as penmanship pedagogy, handwriting analysis, autograph collecting, handwriting experts, and calligraphy revivals, Thornton investigates the shifting functions and meanings of handwriting, showing, for example, how it came to be linked with individual identity and how in our times handwriting reflects a nostalgia for the past and a rejection of modernity.
                      Handwriting in America A Cultural History
                      Average customer rating: Not rated
                        Handwriting in America A Cultural History
                        Tamara Thornton
                        Manufacturer: Yale University Press
                        ProductGroup: Book
                        Binding: Paperback
                        ASIN: B000OS481K
                        HANDWRITING IN AMERICA: A CULTURAL HISTORY
                        Average customer rating: Not rated
                          HANDWRITING IN AMERICA: A CULTURAL HISTORY
                          Tamara Plakins Thornton
                          Manufacturer: Yale University Press
                          ProductGroup: Book
                          Binding: Hardcover
                          ASIN: B000J3UZ3U
                          Handwriting in America: A Cultural History
                          Average customer rating: Not rated
                            Handwriting in America: A Cultural History
                            Tamara Plakins Thornton
                            Manufacturer: Yale University Press
                            ProductGroup: Book
                            Binding: Paperback
                            ASIN: B000OS27X6

                            Grabbed by the Ghoulies (Prima's Official Strategy Guide)
                            Average customer rating: Not rated
                              Grabbed by the Ghoulies (Prima's Official Strategy Guide)
                              David Hodgson
                              Manufacturer: Prima Games
                              ProductGroup: Book
                              Binding: Paperback

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                              ASIN: 0761543449
                              Release Date: 2003-11-04

                              Book Description

                              Kicking the Ghoulies Where it Hurts!
                              ·Complete walkthroughs for all 100 rooms in Ghoulhaven Hall, with strategies for defeating Baron von Ghoul and beating all Challenges!
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                              ·All hidden Rare "Easter Eggs" revealed!

                              Photoshop Elements 3: The Missing Manual
                              Average customer rating: 4.5 out of 5 stars
                              • Photoshop Elements 3: The Missing Manual
                              • Great Book
                              • The Missing Manual. It really is!
                              • great starter program
                              • Buy this is you've never used Photoshop
                              Photoshop Elements 3: The Missing Manual
                              Barbara Brundage
                              Manufacturer: O'Reilly Media, Inc.
                              ProductGroup: Book
                              Binding: Paperback

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                              5. The Hidden Power of Photoshop Elements 3 The Hidden Power of Photoshop Elements 3

                              ASIN: 0596004532

                              Book Description

                              The recent boom in digital camera sales has created a tremendous demand for simple yet powerful photo-editing software. This is because experienced users, as well as amateurs, are quickly outgrowing the program that was originally bundled with their cameras. Fortunately, Photoshop Elements 3, the latest photo-editing software from Adobe, is filling this void. It allows users to achieve high-quality results without the overwhelming complexity of professional-level software. And it's also affordable. As a result, it is the best-selling photo-editing software on the market today. Yet, while Photoshop Elements 3.0 seems to have everything going in its favor, it is missing one very important element: a manual that explains all of its incredible capabilities. To help consumers truly understand this software, there's now Photoshop Elements 3: The Missing Manual. This comprehensive guide from Barbarba Brundage offers page after page of valuable insight into this popular program, making it the only book readers will need on the topic. Photoshop Elements 3: The Missing Manual does a whole lot more than just point out how to straighten photos, crop, and adjust the color and focus. It's a collection of wonderful tips and tricks, from how to make basic selections to advanced color correction strategies, and from classic darkroom techniques to stylized digital effects. Each feature is carefully explained in easy-to-understand language, so that everyone from professional shooters to hobbyists can benefit. Among other lessons, readers will learn how to: Whether you're a hobbyist or a professional photographer, Photoshop Elements 3: The Missing Manual will help you become a more efficient, sophisticated digital camera user.

                              Customer Reviews:

                              2 out of 5 stars Photoshop Elements 3: The Missing Manual.......2007-06-20

                              Most of the reviews I've read were very positive. Unfortunately I did not find the book all that useful. It talks a lot about what Photoshop can do, but very little about how to do it. As far as a user's manual is concerned, it is still missing.

                              5 out of 5 stars Great Book.......2006-11-12

                              This book outlined Photoshop Elements 3 very well. The writing was very understandable. If you want to do more with Elements 3, this book will definitely help.

                              5 out of 5 stars The Missing Manual. It really is!.......2006-06-05

                              Since Adobe abandoned providing a written manual following Version 2, Brundage's book not only fills the missing manual need but also, provides an expanded guide with a wealth of helpful hints not found in most manuals. Adobe should use Brundage's style for any future manual they might provide, if they change their mind. Elements is too extensive and complicated an application to learn how to use it from the 'How-To' palette or Help button.
                              Brundage begins by showing the reader around Elements, and then covers the setup, use and features of the Organizer. Recognizing that some Elements users don't like to use the Organizer or its associated Photo Downloader, she provides details of how to eliminate these features of the application.
                              Moving on, the next sections cover the Tool Box, the art of Quick Fix, Selections, and Layers (the jack of the many trades in Elements). Other sections cover Retouching, RAW image adjustments, Filters and Artistic touches. The final segment of the book exposes the best procedures of Printing, Web authoring and Web Galleries and Slideshows. In addition, three appendices provide menu guides for the Organizer and the Editor menus and installation/troubleshooting this application. The author provides an insight in to how to stretch Elements towards the capabilities of its much more expensive parent, Photoshop.
                              I consider my self a knowledgeable Elements and Photoshop editing user but have to admit I picked up some interesting tricks going through this book. It should be a must for any serious user of Elements. (Reviewed by MiltK)

                              4 out of 5 stars great starter program.......2006-02-24

                              I am not a total newcomer to photo programs so a book that goes beyond basics was what I was looking for. This book fills the bill. It is well written and fairly easy to understand. The book discusses most of the capabilities of Elements 3 and has great photos as examples for the text. I had a lot of fun applying the lessons to my photos. The only 'con' I have is that I would have liked greater explanation and detail for use of some of the features, for example historigram and gradients, but as a primer to a more advanced book it can't be beat.
                              Adefinite "buy".

                              5 out of 5 stars Buy this is you've never used Photoshop.......2005-12-27

                              I'm quite computer literate and have learned to use many computer programs, some of them quite complicated, just by exploring the program. Photoshop Elements isn't like that. You will barely scratch the surface of this powerful program if you don't get this book.

                              Elements comes with very basic tutorials. If you want to unleash some of the power of this excellent software, you need to get this book. To really did deep, you'll probably need to do some digging yourself, but this book gets you started and shows you what direction to dig in.
                              Photoshop Elements 3 the Missing Manual
                              Average customer rating: Not rated
                                Photoshop Elements 3 the Missing Manual
                                Barbara Brundage
                                Manufacturer: OREILLY & ASSOC @ INC
                                ProductGroup: Book
                                Binding: Paperback

                                Adobe PhotoshopAdobe Photoshop | Digital Photography & Video | Computers & Internet | Subjects | Books
                                ASIN: B000N7BFJK

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