Book Description
Over the last five years, the number of women-owned businesses has grown at twice the rate of all U.S. firms; in the next few years, the number is expected to surpass the six million mark. Kitchen Table Entrepreneurs tells the inspirational stories of eleven low-income women who have marshaled the creative energy, confidence, and capital necessary to start their own small businesses. These women, who have used their entrepreneurial skills as a route out of poverty, give an American face to an economic empowerment tool that has enjoyed great success in developing countries. By becoming their own bosses, they not only provide for their children but also inspire them. Though each of their businesses is unique, all eleven of these women have discovered previously unknown strengths as they've struggled to overcome personal and bureaucratic obstacles. All received important assistance from nonprofit organizations supported by the Ms. Foundation for Women, the pioneer funding entity of microenterprise programs in the United States. Updated with a new epilogue.
Customer Reviews:
Encouraging stories for entrepreneurs.......2004-01-19
So whaddya know, turns out I'm a sucker for inspirational literature after all. This book was sent to me by a friend who's been following my dreams of starting my own business, and I have to say it was extremely encouraging - both the act of his sending it to me and the stories contained herein. Even if you're not coming from a place of poverty or disenfranchisement, each one of these stories has a good nugget of truth in it: the obvious value of hard work and believing in oneself, but also seeing what people go through in the process of applying for a loan with tenuous collateral, or looking to expand an existing business, or taking a second job to secure health coverage. There's something good in each of these stories, and - yep - they're heartwarming. It's a nice collection.
Inspirational.......2003-12-09
This book really brings to life the struggles that women entrepreneurs face as they try to turn an idea for a business into a profitable reality. The real-life women whom the authors profile are truly memorable, from Roselyn Spotted Eagle, the Sioux beadworker and quilter who has had an unimaginably hard life, yet doesn't complain, to Yasmina Cadiz, the stylish, edgy creative type in Chicago who you just know will end up being famous some day. The book reads like a novel, even though it contains lots of useful advice about how to get a small business off the ground. I recommend it highly to any woman who dreams of being her own boss one day.
Book Description
Customer service is what makes or breaks a company in today's marketplace. Managers need to hire the right people, give them the right systems, and train them to attend to customers and recognize their needs. Measuring and Managing Customer Satisfaction is intended for companies with limited staffs to design and implement an effective customer assessment system. Kessler takes the reader through all stages of measuring customer satisfaction so they devise a rigorous, yet simple system that draws input from many sources. The book takes a step-by-step approach to planning, implementing and getting results from a customer service strategy. The "Tool Tip" section provides a ready reference on how to use the tools and includes: Customer satisfaction surveys; Focus groups; lost customer and transaction surveys; analysis and synthesis methods.
Customer Reviews:
Measuring and Managing Customer Satisfaction.......2000-03-18
This book is what its title says: it is for companies that are ready to go for the gold, the profitabilty associated with satisfied customers who tell others and buy again and again. It is a complete, wholistic approach to customer satisfaction that knocked my socks off. Of course,you will ask customers about their satisfaction. What Sheila Kessler adds to this formula is that you have to have a large radar screen to get the information that will make a difference. Have you talked with customers who have left? Do you know that if you do, they may return? What systems do you have for picking up customer compliments and complaints? Do you act vigorously to let your customers know they have been heard? Do you know how much this approach can affect your bottom line? The book is very user friendly. Easy to read and easy to use. Sheila Kessler shares a wealth of data from the studies she has reviewed. What has worked for others? What does not work? What is most important? She gives examples of approaches that others have found useful.But, for me, what was most important was that she takes a wholistic view at what it means to measure and manage customer satisfaction. Want to turn around your employees so they spend more time focusing on customers and less time protecting their own turf? Use this book as a tool and follow it step by step with your employees, Decide what works for your company and then implement it.You will have a lot of loyal customers thanking you for the opportunity to do more business with you.
Average customer rating:
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Going for Gold: Pakistan at Hockey (Jubilee Series)
Sydney Friskin
Manufacturer: Oxford University Press, USA
ProductGroup: Book
Binding: Hardcover
 General
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Pakistan
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| History
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General
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General & Anthologies
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ASIN: 0195778073 |
Book Description
Going for Gold provides a fascinating account of the ups and downs of hockey and how Pakistan has coped with the changing face of this sport over the last fifty years.
Book Description
Despite a life-threatening injury sustained in a vaulting accident, top gymnast Chris is determined to get back to his former perfect form and compete again. Brian is a coach in need of someone to believe in, and he takes Chris on, admiring the spirit and determination that drives Chris to succeed. And admiring the sturdy, muscled body Chris maintains as an athlete. They start training, and admiration leads to something much hotter during their time together. From the scorching first kiss, Brian and Chris' chemistry together is obvious, but they have a long way to go to get Chris in shape. Months of hard work lead to success, with Chris gaining strength every day, finally finding the elusive sponsor he needs for financial support. Secrets, hidden dangers, and family troubles plague them, though, and they have to face the fact that Chris might never compete again. Can they score a Perfect Ten? Mychael Black, author of Going Home, says, "Yet another winner from Sean Michael! Perfect Ten is just that: a perfect ten! The chemistry between Brian and Chris is amazing--in bed and out of it. And that first kiss? Damn! Talk about scorching!" Don't miss this effort from Sean Michael. Pick it up today!
Customer Reviews:
FLYS HIGH BUT DOESN'T STICK THE LANDING.......2007-09-27
The title may imply perfection, but this novel, unfortunately, is not perfect. Oh the potential is definitely there, but the result left me wanting a great deal more than I got.
I love the basic premise of a gymnast, Chris, coming back from serious injury with the aid of a new coach, Brian, a coach destined to become his lover. And I love that Chris has an identical twin brother, an obvious shout out to Paul and Morgan Hamm, although Chris' brother is not a gymnast, rather a former tennis player studying to become a doctor.
But the story itself is too slight. Heck, Chris doesn't even actually go to a meet. We simply have to trust Brian that he's the best in the world. Also once the couple starts having sex, which to be fair is well into the book, it seems like they're having it every three pages. That's fine for male/male erotica, of which Michael's has written several volumes, but I felt this story could have been so much more. There is a nice suspenseful episode towards the end of the novel, but I'm afraid it's too little too late.
Frankly, the way this author churns out books, he probably wanted to keep things as simple as possible, not taking on too many additional characters, and an actual gymnastics' meet would have required that.
PERFECT TEN could have been a wonderful and complex gay sports romance, but it fell several points short. Upon completion, the book left me loving the characters, but feeling rather ambivalent about the plot.
Good Story.......2007-06-29
Good story and plot development. Didn't know anything about the spins or moves but Sean Michael has done his homework and given the reader a very good insight into what makes a good athlete. Gay or straight! Evolving, strong love between Chris & Brian brings the reader along the storyline of the making of a comeback and part 2.
Book Description
Mike Gauliet could be a world class swimmer if he took care of himself better. He's too good to let go, so his team coach calls in a private trainer, up-and-coming hardass Jessy Turner. Jessy locks Mike down, putting him on a strict regimen of diet and exercise that Mike resents a lot until he finds himself becoming a better swimmer for it. Jessy finds Mike all but irresistible, but he stays away to begin with, making decisions based on what's best for Mike's career. The two of them resist their attraction to each other for as long as they can, but sooner or later they have to give into the heat between them. When things go wrong, though, can they, and their sports careers, survive the strain? CB Potts, author of Tuesday's Rubies, says, "(Sean) Michael is to be commended. Fans of sports smut, such as myself, are sure to be pleased with the mix of athleticism and eroticism, and romance fans will love the emotional heights and depths the couple journey through." Pick up this hot, athletic romance today! And look for Personal Best II, a Going for the Gold novel, on shelves next to Personal Best!
Customer Reviews:
Tough coach and pliant student.......2007-10-17
Jesse is an older tough professional swimming coach, Mike a nineteen year old orphan and a born swimmer. When Jesse takes Mike on full time it turns out to more than just as his trainer. Part of the deal is that Mike moves in to live with Jesse; the two men soon fall in love.
Well written as one expects of Sean Michael, the story really centres around the love affair, with the swimming aspect playing a very poor second. I found this a little disappointing; I would have loved to see the swimming, and all the possibilities that pools and changing rooms could afford, playing a bigger role. The two characters are appealing, Jesse as the tough no nonsense coach, and Mike the slightly naïve and very bubbly youngster. But too much of the story is devoted to the rather repetitive M/M action, and not enough to the plot; even the initial seduction is far too easy. On the other hand if you like lots of hot and occasionally dominant action, then you won't be disappointed.
I purchased this along with the sequel, Personal Best 2; it will be interesting to see how Sean Michael develops the story.
Book Description
Swimmer Mike Gauliet and coach Jessy Turner are back in this second book in the Personal Best series! Mike is moving up in the elite ranks of the American swim team, despite his repetitive stress injuries. He's hiding his pain from Jessy, not wanting to give in to it or let his coach down, and by the time he gets treatment, it's almost too late. Jessy helps Mike recover, both in an out of bed, and their need for each other grows as quickly as Mike's career. They're scorching hot and ready to go to the top competitions when another injury forces Mike to the sidelines. Jessy thinks this one is no accident, and Mike has to work hard to recover the lost ground. Jessy takes Mike away from the hustle and bustle of the training center, living on the coast while the two of them struggle with adversity. Mike gets back into competition form and his success is also Jessy's. Can they keep everything together and keep their relationship from getting in the way of Mike's Personal Best? Sean Michael triumphs with another sexy, captivating read! Look for book three of the Personal Best series to debut in 2008!
Average customer rating:
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Going for the Gold
Joe, L Wall
Manufacturer: Xulon Press
ProductGroup: Book
Binding: Paperback
Topical
| Reference
| Christianity
| Religion & Spirituality
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| Books
Discipleship
| Christian Living
| Christianity
| Religion & Spirituality
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General
| Christian Living
| Christianity
| Religion & Spirituality
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General
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ASIN: 159781069X |
Book Description
People of all ages have one thing in common: they want their lives to count. Although some are content with mediocrity, most want to make an impact. The biblical teachings about the Judgment Seat of Christ is meant to illumine the path to a life with eternal value. Going for the Gold provides an easy to read study of the Judgment Seat of Christ suited for both personal and group Bible study.
Book Description
Why are the Olympic Games so special? These exciting stories of courage, teamwork, and willpower bring the Olympic spirit to life. These 48-page books about fascinating subjects like pirates, mummies, and volcanoes are for proficient readers who can understand a rich vocabulary and challenging sentence structure. In addition to the stunning photographs, informative sidebars, and glossary, readers will find archival photographs and paintings. Averaging 4,500 to 5,000 words in length, Level 4 books are 40 percent pictures and 40 percent text. The Dorling Kindersley Readers combine an enticing visual layout with high-interest, easy-to-read stories to captivate and delight young bookworms who are just getting started. Written by leading children's authors and compiled in consultation with literacy experts, these engaging books build reader confidence along with a lifelong appreciation for nonfiction, classic stories, and biographies. There is a DK Reader to interest every child at every level, from preschool to grade 4.
Average customer rating:
- Courtesy of Teens Read Too
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Double Twist (Going for Gold)
Donna King
Manufacturer: Kingfisher
ProductGroup: Book
Binding: Paperback
Fiction
| Winter Sports
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General
| Ages 9-12
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Ages 9-12
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Game, Set, and Match (Going for Gold)
ASIN: 0753460238 |
Book Description
Twelve-year-old Laura Lee and her thirteen-year-old partner, Patric, have their sights set on the Junior Pair skating championship at the Montreal Grand Prix. After months of preparation, they are almost ready for the performance of their lives. Well drilled in their lifts and spins, the two skate like a dream together. But a training accident puts Patric out of action. Laura"s dreams are shattered—unless she can find a new partner at the last minute. Laura has seen a boy at the rink with natural talent but no training. Can Scott turn into the perfect partner in just two weeks?
Customer Reviews:
Courtesy of Teens Read Too.......2007-01-26
DOUBLE TWIST finds Laura and Patrick gearing up to compete in an ice-dancing championship in Montreal. This time, they expect a medal. Their excitement overpowers the strenuous workouts, until an accident ruins their plans. When Patrick goes down, his knee prevents him from dancing again, until after the competition. Laura sinks into depression, until she thinks of a brilliant plan to stay in the competition.
During normal skating hours at the rink, Laura spies one boy showing off his footwork. He looks like he has all the right moves, and with a little work, she has a new skating partner. Keeping him as a partner is an entirely different matter. Boys tease him about ice-dancing, but Laura finds a way to make it more appealing. Together Laura and Scott work on a hip-hop ice-dancing routine. The uniqueness of their dancing could ultimately blow up in their faces, but they're willing to work like crazy and have a little fun to try something completely new.
This novel is great fun and will be popular with girls looking for more sport books. The book, set in the U.K., is half-Americanized, making the reader wonder exactly where it is located. At the championship, Scott and Laura are announced as the team from the U.K., but it's never revealed beforehand. Words like Mum and soccer make it a little bit hard for the reader to figure out the setting. However, this slight issue did not take away from the enjoyment of the book.
Reviewed by: Jennifer Rummel
Book Description
Though the United States emerged from World War II with superpower status and quickly entered a period of economic prosperity, the stresses and contradictions of the Cold War nevertheless cast a shadow over American life. The same period marked the heyday of the western film. Cowboys as Cold Warriors shows that this was no coincidence. It examines many of the significant westerns released between 1946 and 1962, analyzing how they responded to and influenced the cultural climate of the country.
Author Stanley Corkin discusses a dozen films in detail, connecting them to each other and to numerous others. He considers how these cultural productions both embellished the myth of the American frontier and reflected the era in which they were made.
Amazon.com
The most significant features of our landscape are often invisible to us. For example: how often have you wondered about the evolution of the gas station? How many gas stations are there in the U.S.? Are gas stations increasing or decreasing in number? What do Bauhaus and feminism have to do with gas station architecture?
Whether or not these questions have kept you awake at night (or been asked of you during job interviews), this delightful hybrid between architectural history, economics, pop-culture studies, and geography will give you unexpected insights into one of the more important components of the American landscape. Illustrated with more than 150 maps, photos, and drawings, and highly recommended.
Book Description
In the first volume of their celebrated "Gas, Food, Lodging" trilogy, John Jakle and Keith Sculle offer a comprehensive history of the American gas station, exploring every aspect of this roadside icon, including its evolving architectural identity; its place in both the American landscape and popular culture; the corporate decisions that determined its look and location; its metamorphosis into the mini-mart; and its role as the most visible manifestation of one of the world's largest industries. From the quaint curbside filling stations of the 1910s to the novelty designs of the 1920s (when stations were built to resemble English cottages, Greek temples, Dutch windmills, and Spanish missions) to the Bauhaus-inspired stations of the 1930s to today's nationwide chains of brightly lit look-alikes, The Gas Station in America is the definitive book on the subject. Richly illustrated with more than 150 images--postcards of gas stations, vintage ads, maps, and other memorabilia--this book bears witness to an economic and cultural phenomenon that continues to be a defining part of the American experience.
Customer Reviews:
Gas Stations of the past to the present.......2000-03-31
I think that this book really is a great resource to people who are interested in American history and how an industry can evolve over the decades. The information regarding the retail petroleum industry itself was a little bit thin. I would have liked to see how the industry boomed when cars became a necessity to Americans and how the gas station industry handled that. The pictures in the book make the book very likable even to the everyday person picking up the book off of a coffee table. It takes older American's back to their younger days of $.05 gas and younger American's to a time when gas wasn't over $2.00 a gallon. I enjoyed this book and would recommend it to a person who is interested in the industry of retail petroleum and the evolution of the gas station we all use!
Customer Reviews:
This book gives the definitive history of the gas station........1999-03-12
Do you know when and where the first oil well was found? Did you know that in the early 1900's any shopkeeper with a curb and an idea could have his own commercial gas pump? Do you know what a lubester is? If these answers interest you, as well as the history of the rise of the gas station as we know it, check out The American Gas Station. Michael Witzel takes readers on a hundred fifty year tour of the gas and oil business, from the first gush in Titusville, PA, to the breakup of Standard Oil Company to the advent of self-service stations. Lots of interesting information and great photos - a treat for any automotive enthusiast. - Leila Dunbar, writer, Mobilia.com
Average customer rating:
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The Structural Design of Air and Gas Ducts for Power Stations and Industrial Boiler Applications
Manufacturer: American Society of Civil Engineers
ProductGroup: Book
Binding: Paperback
General
| Engineering
| Professional & Technical
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| Books
Industrial Design
| Industrial, Manufacturing & Operational Systems
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| Professional & Technical
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| Books
General
| Mechanical
| Engineering
| Professional & Technical
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| Books
Electricity Principles
| Electrical & Electronics
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| Professional & Technical
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Heating, Ventilation & Air Conditioning
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| Professional & Technical
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Power
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ASIN: 0784401128 |
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'95-'98 Selected Work: Song from a Forgotten City, House of American, Gas Station Angel
Edward Thomas
Manufacturer: Parthian
ProductGroup: Book
Binding: Paperback
Eastern
| Drama
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General
| Drama
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ASIN: 1902638247 |
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Fill 'er Up!: The Great American Gas Station
Tim Russell
Manufacturer: Voyageur Press
ProductGroup: Book
Binding: Hardcover
Transportation
| Antiques & Collectibles
| Home & Garden
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General
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Classic Cars
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General
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Social History
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ASIN: 0760328714 |
Book Description
This brightly illustrated history of service stations traverses Americas landscape and history, spotlighting the culture and lore of the gas station that has kept the United States moving for a century. Whether its the last-chance Texaco or the Sinclair dinosaur winking in the distance, the beckoning Shell or the winged Mobil horse, its here in all its small-town glory of compact architecture, inspired promotions, art deco pumps, and endless views of the American horizon.
Average customer rating:
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Flying Tankers: Gas Stations in the Sky (Osprey Colour Series)
Tim Laming
Manufacturer: Osprey Publishing (UK)
ProductGroup: Book
Binding: Paperback
General
| United States
| Americas
| History
| Subjects
| Books
Aviation
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General
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History of Technology
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Aerospace
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| Advanced Mechanics
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| Gas Dynamics
| General
| Heat Transfer
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ASIN: 0850459125 |
Average customer rating:
- Stylistically gorgeous
- Lack of plot and punctuation not a hindrance for this book.
- punctuation is a problem
- Unique setting, difficult read.
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Gas Station
Joseph Torra
Manufacturer: Zoland Books Inc
ProductGroup: Book
Binding: Paperback
Contemporary
| General
| Literature & Fiction
| Subjects
| Books
General
| United States
| World Literature
| Literature & Fiction
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ASIN: 0944072674 |
Amazon.com
Many mechanically impaired individuals such as myself look under the hood of a car and see nothing but the spaghetti of wires, lugs, bolts, belts, and gizmos. The author of this unusual and intriguing novel, which is set at the pump of a gas station, must look at sentences and syntax the same way. Check out the nuts and bolts of his prose: "Turn off the Fellsway up Oak can we make the hill lucky not to burn out motor or transmission four wheels spinning broken chains slapping into the station lot sleep in the garage, rubber-tire beds, fender guards for blankets." If words were wires, I'd hate to see how his car runs. Entirely quirky and entertaining.
Customer Reviews:
Stylistically gorgeous .......2004-09-04
I read this book in one sitting and found it exceptional. The author's style is unique, although it is a little reminiscent of Henry Green. The picture that is painted is gritty and absolutely true of the working class Boston suburbs that I have known. You should not buy this book if you are allergic to "experimental" literature, that is, literature which disobeys conventions about what sentences must be like and what a narrative must, simplistically, accomplish. You should buy this book if your taste in prose tends toward the lyrical and poetic in style, you aren't afraid to have to think a little, and you want to hear the voice of someone from the underside of the class divide in America. Torra's other novels in the trilogy, _My Ground_ and _Tony Luongo_ are even better.
Lack of plot and punctuation not a hindrance for this book........2000-09-26
I didn't seem to have the same problems with this book as the other reviewers. I found the lack of punctuation and linear narrative very liberating, casting the whole book in the hazy light of memory and hindsight. The fluidity of the prose was in keeping with the flow of reminiscence of a bittersweet time gone past, of captured moments that slip by. Maybe it's just because I've read a lot of Faulkner and the Beat writers that I'm used to this kind of writing style.
The lack of a plot only served to increase this tone for me. When looking at "slice-of-life" stories, plot usually isn't my primary consideration; what compels me is how the protagonist (or the writer) seeks to find meaning in the mundane, the repetitive, the significant and the overwhelming events of an ordinary life...."ordinary" in the sense that it could just as well be yours or mine.
This is not a spectacular book, it is not the best book I've ever read, but it doesn't deserve to be written off as pointless or difficult. It is a glimpse into a time and place that I would not otherwise have ever known, and in terms of its structure, it is fascinating. Again, not a classic, but well worth a place on my bookshelf.
punctuation is a problem.......2000-02-14
This book could possibly be very good if it was not for the lack of commas and full stops it makes it near impossible to make sense of the narrative and it becomes tedious having to reread every page especially when the subject matter is so dull if you enjoyed reading this review which contained no punctuation than you may just enjoy this tedious book
Unique setting, difficult read........1999-10-19
Gas Station, a story that could probably take place in anyrural town, is a true slice of the typical average American dream. Itis a story, (well not really) more like a snap-shot of a young adolescent boy who's coming of age. In this Joeseph Torra captures the many thoughts that we all have in life. Your first beer, your first cigarette, how you view yoru parents and the immediate world that surrounds you.
However, the book lacks plot. There is no climax, no intricate story, just a time slice of a young man's life.
The difficulty in this book is its rhythm. I found myself re-reading sections of the book because of the lack of where a sentance starts and where it ends. Without punctuation, you find many thoughts becomming a blur and it takes time to sort them all out into cohesive thoughts to digest.
The myriad of characters had much promise, and I would have liked to see many of their motivations, but they were discussed. Touch for a book that is $11.95
Average customer rating:
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Gas Station Angel
Ed Thomas
Manufacturer: Methuen Publishing
ProductGroup: Book
Binding: Paperback
United States
| Drama
| Literature & Fiction
| Subjects
| Books
General
| Drama
| Literature & Fiction
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| Books
General
| Literature & Fiction
| Subjects
| Books
| Classics
| Comic
| Contemporary
| Literary
ASIN: 0413727408 |
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The Complete Guide to Television and Movie Drinking
Toby Ogle
Manufacturer: Infinity Publishing
ProductGroup: Book
Binding: Paperback
Spirits
| Drinks & Beverages
| Cooking, Food & Wine
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General
| Puzzles & Games
| Entertainment
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General
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Look Inside Cookbooks
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ASIN: 0741416972 |
Book Description
Toby Ogle's new book, The Complete Guide to Television and Movie Drinking is a revelation in drinking games. Everyone loves to play different TV and movie drinking games, but until now there has been no resource to find these games. This is the most comprehensive guide there is, as it includes over 230 television and movie drinking games. Toby guarantees a good time with this book; the only draw back is that you must provide your own drinks to play.
Book Description
"Jack's in-depth knowledge of the catalog market and his exceptional talent for articulating a precise set of how-tos for seemingly every aspect of this complex business are unrivaled. . . . A masterful volume of a highly complex and challenging topic, written by one of the best catalog consultants around." -- Laura Beaudry, Editorial Director Catalog Age "Creating a Profitable Catalog is a comprehensive guide to modern-day cataloging. It includes up-to-the-minute information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. All of these topics are analyzed in intricate and careful detail as author Jack Schmid guides the reader through every step of building a successful catalog--either in print or on-line. This is a must-have for any aspiring cataloger's library and a welcome addition to the bookshelves of catalog industry veterans.
Praise for Creating a Profitable Catalog by Jack Schmid "Jack Schmid is one of this country's best catalog marketers, and he has packed this book full of detailed, practical know-how on each and every aspect of cataloging. This book is important to anyone already working in our industry, but it is indispensable for someone just getting into the business." -- Bill Spaide, Partner Spaide, Kuipers & Company "I consider Jack Schmid to be the number one catalog strategist of our time. His magnificent new book, Creating a Profitable Catalog, is a treasure chest that starts with the year 2000 and goes beyond." -- Bob Stone, Chairman Emeritus Stone & Adler Author of the bestselling Successful Direct Marketing Methods
Customer Reviews:
Good direct marketing reference.......2007-06-14
This is a great book for understanding all aspects of creating a Direct Marketing company or a direct marketing program within your company. The basics and then some are in this book. Well written in that it kept my attention from new ideas and way it was written.
Just About Everything You Need to Know.......2005-08-14
Virtually every company that makes things has to ahve a catalog. It's the thing that tells your customers what you do and gives them the detailed information that they need to make a decision.
Catalogs began with the mail order industry where the technology grew to measure sales return per square inch of paper. Over time, the professionals learned what worked and what didn't. Then when everything was working pretty well, the Internet came along and changed all the rules. All of a sudden space was endless, no more big checks to the printers. Communications was essentially free, no more big checks to the post office. The rules changed because the option to thumb through the catalog was no longer there. Instead sophisticated search and discover techniques needed to be worked out.
Jack Schmid has been in the catalog business, both print and electronic for many years. In this book he passes along dozens, if not hundreds of points. The book covers quite a lot of ground. Much of the book is on the functions that have to be performed whether the catalog is printed, electronic or both. This includs things like product selection, fullfillment, customer service and finance. There is a goodly amount of material on the printed version of the catalog, as these are still required by most companies. There are several points interspersed throughout the book and finally chapters on things like database marketing, the Internet, and more.
This is one of the most all inclusive books available on catalog marketing and includes just about everything there is to know.
The ultimate handbook of catalog selling.......2004-07-29
If you want to read only one book on the catalog business, make sure you pick this one.
I've read more than 5 books in English and German on the catalog subject and Schmid's book is in a class of its own.
It promises to cover the entire catalog process, including strategic planning, merchandising, creative, marketing (circulation), fulfillment, testing, and measuring response and ROI. And it delivers on the promise to an extend that I've never seen before. I spend this summer in Cannes, France, and enjoyed Schmid's book in the hot sun. Just couldn't put it aside...
His 11 pages long spreadsheet model in appendix includes everything for a new catalog start-up feasibility study ... and provides insight for the budgeting process to more experienced catalogers. [Why doesn't he provide a downloadable version in Excel on his homepage?]
The only competitor to this book is probably Katie Muldoon's 1995-publication, which is out of print (her home page says that a new book on the strategic aspects of catalogs is forthcoming).
One weakness that all books on cataloging have so far is their unserious treatment of the Internet. Schmid's book is from 2000 and it shows. It doesn't contain solid work on dynamic publishing, which is exploding via the Internet these years. It's not that Schmid doesn't accept that the Internet will be a phenomenal factor, but in this area so much of the catalog processes have been digitized since 2000. Thus, on this promise it doesn't deliver.
I still recommend this book as the best source so far to understanding all the catalog processes and hints to improving the bottom-line.
Peter Leerskov,
MSc in International Business (Marketing & Management) and Graduate Diploma in E-business
Don't start a Catalog until you've read this book!!!.......2002-11-06
This is such a great book for a company that is starting a Catalog business or thinking about it. It covers all aspects of the Catalog business and gives you a checklist of all the necessary tasks to launching a successful catalog. Great book...
Comprehensive Overview.......2002-01-18
A wonderful overview of the catalog world with plenty of real-world examples including: ROI calculations, promotions, customer segmentation.....
Worth its wieght in gold!
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