Book Description
Few cars in history have grabbed the public’s fancy as much as the ill-fated Edsel—the Titanic of automobiles, a marketing disaster whose magnitude has made it a household word. Remarkably, there has never before been a book that tells the whole story—how the Edsel was planned, created, produced, and marketed.
This richly illustrated book is the result of years of research by an award-winning automotive historian with access to the dark reaches of the Ford Motor Company’s archives. The author also interviewed most of the original key Edsel design team stylists, who have supplied additional archival material. The result is a unique history of the Edsel program from the initial discussions in the late 1940s, through the first sketches in the mid-1950s, to the last, unlamented 1960 models.
The Edsel story, however, deals with much more than a new brand of car. It was a key component in a deadly serious corporate undertaking at Ford Motor Company following World War II. Ford wanted to remedy years of mismanagement and return the company to parity with General Motors by dramatically expanding Ford’s presence in the burgeoning medium-priced field. The Edsel was the most spectacular failure in that effort, but was only one pawn in a complex, high-stakes chess game that was a thoroughgoing disaster from start to finish.
In the case of the Edsel, the failure was the result of almost too many factors to count: poorly conceived marketing, contentious internal corporate politics, bad quality control, and, ultimately, lack of support at the higher reaches of the corporation. The greatest irony of all, though, is that the Edsel—as this book demonstrates in its surprising conclusion—was actually a modest success that deserved continued management support.
Customer Reviews:
A Keeper.......2004-05-23
Unlike many current automotive books with some nice photos and tired, re-released copy, this one is fresh and fascinating. The photos are good but few, the story is the key and it is a great work. If you are like me and are interested in fresh, serious coverage by experienced automotive authors then this will not disappoint. Five stars from a tough critic.
Interesting history of a controversial car.......2004-05-05
The 1958 Edsel has received a lot of lampooning from the time it was introduced because of its front design ("a fish sucking a lemon") and this has generally been attributed as the reason it was regarded as a flop. Certainly Ford lost $100 million on it at the time (and its advertising agency and most of the dealers also took baths) but here it is revealed that in reality the car achieved the market penetration in relative terms that was expected of it. The reason for the losses were due to organisational mistakes and the fact that people like Robert McNamara (the archetypal bean counter) pulled the plug on it prematurely. The author also demonstrates that the production capacity created for the Edsel was actually utilised to the full in the 1960s with the Falcon and the Mustang.
This book is a great read, and the illustrations include many interesting design proposals. I would have given the book 5 stars if the illustrations had been printed on coated paper and included at least a few in color.
Disaster in Dearborn: The Story of the Edsel.......2003-08-28
Disaster in Dearborn: The Story of the Edsel by Thomas Bonsall is easily the best piece of automobile journalism I have ever read. If you are interested in the Edsel, or just cars of this era in general, Bonsall will simply have you on the edge of your seat from beginning to end. Not only will you come away with a thorough understanding of the Edsel itself, the author artfully puts the whole Edsel saga into context with what was happening with the rest of the American auto industry during time before, during, and after the Edsel's brief lifespan. I honestly could not put this book down once I started it as Bonsall truly lets you feel the anticipation and excitement surrounding Edsel's conception, design, and launch. Quite simply everything about the Edsel and the people who created it is covered in this book. In closing Bonsall impartially takes you through all the theories on why the Edsel failed and brings the book to a very satisfying and thoughtful conclusion. And although primarily not a picture book, you'll find gathered here a small but exciting group of Edsel prototype photos and sketches I have never seen in print anywhere else before. A terrific book for anyone interested in auto history in general and an absolute must for anyone fascinated with the Edsel.
A Definitive History Of A Failure.......2003-06-23
I've been fascinated by Edsels since childhood, and while I've never been able to own one, I've collected lots of literature about the most famous flop in automotive history. Although there was familiar material in Mr. Bonsall's work, (the arrival of a new full-sized car just as the first import craze was beginning was the product of a decade-long lead time to launch the new make), there was also much I've never seen in print anywhere before--such as Robert McNamara's statement that the decision to discontinue the Edsel had been made even before its formal introduction! From the company's internal politics, to the design process, to the challenges of setting up the dealer network, no aspect of the Edsel's history is omitted. This profousely illustrated work is an absolute must for Edsel lovers, and should be worthwhile to anyone interested in the Ford Motor Company or automotive history in general.--William C. Hall
A comprehensive yet concise history of the Edsel.......2003-01-23
Bonsall's treatment of the Edsel story is unique in that he first sets the historical stage and market conditions under which the Edsel program was conceived and executed. He does an excellent job of describing the reasons Ford needed the Edsel program, and why the program missed its mark. As Bonsall methodically moves the Edsel story forward, the reader is filled with a sense of impending doom, much like reading about the maiden voyage of the Titanic. Bonsall does an excellent job of drawing together the many disparate influences and elements that together charted the fateful course of the Edsel.
Book Description
In 1914, Henry Ford ordered the construction of a small plant at the confluence of the River Rouge and Detroit River in what was then the rural community of Dearborn, just outside of Detroit. Eventually, that small pilot plant grew into the gigantic 1,100-acre River Rouge Complex, the most famous auto factory of the twentieth century, renowned as the home of Ford's "vertical integration." In 1999, Ford's great-grandson and Ford Chairman Bill Ford III announced that the company would reinvent the complex as the auto factory of the new century, scheduled for completion in 2004. Like "the Rouge" itself, this illustrated 90-year chronological history of the complex will provide a sprawling view of the evolution of automaking and industrial technologies, as well as the exciting new concepts the company is incorporating into the current redesign. Central to vertical integration was self-sufficiency: raw materials went in one end and finished cars came out the other. In fact, iron ore and coal became completed engine blocks in less than 24 hours! Filled with evocative inside-the-factory shots, this illustrated 90-year history provides sprawling views of manufacturing processes, factory evolution, and the exciting new concepts Ford has incorporated into the redesign. Author Joe Cabadas also explores "vertical integration" as conceived at the Rouge-raw materials essentially entered one door and new automobiles exited the other. In fact, iron ore and coal were transformed into engine blocks in less than 24 hours. In addition to manufacturing processes that also included glassmaking and woodworking, the engaging chronological history explores the Rouge's roles as a crucible of industry unionization (at its peak in 1929, the 1,100-acre factory employed 128,000 workers) and wartime production, and its profound influence on Japanese automakers. Thanks to the Rouge's immensity and diverse operations, archival and current images provide a visual cornucopia for just about any reader.- The River Rouge automotive factory is part of Henry Ford's grand legacy that remains today. It is one of the world's largest automotive manufacturing facilities.- Timed to coincide with the completed Rouge renovation and the complex's ninetieth anniversaryAbout the AuthorJoe Cabadas is an automotive journalist whose work regularly appears in several industry trade publications. He is the co-author of MBI Publishing Company's bestselling The American Auto Factory (ISBN 0-7603-1059-9) and lives in Dearborn, Michigan.
Customer Reviews:
Fascinating Pictorial History.......2006-04-19
My father is an employee at this facility so I purchased the book in order to get a sense of the history and environment he works in. After reviewing the book with him (a fascinating experience), it appears very little has changed around many parts of the facility. It also made me realize just how much isn't explained in the book so having an `expert' review the historical pictures is advantageous.
While many won't be able to identify with my personal connection to the factory; anybody interested in automotive or industrial history will find this book a fascinating look into a remarkable industrial colossus that has remained in operation for almost 90 years.
My only gripe with the book is that it does not provide a detailed overview of the facility. I would like to see a map or something that illustrates the functions of each building in the complex.
River Rouge - Ford.......2006-03-18
I bought this book for my husband, who is an avid Ford fan. He absolutely loves the book. He found it to be very informative and he learned alot about the Rouge plant that he did not know. He has shared it with all of his Mustang club buddies and they have all commented on what a great book it is. It is so full of information and the pictures are incredible!
I would highly recommend this book to anyone with and interest in the Ford Motor Co. and its history.
River Rouge: Ford's Industrial Colossus.......2006-03-10
Is exactly the book I was looking for. I am a Ford Fan, and to see how the Ford Motor Company began brings new appreciation for the automobiles of yesterday and today. Learned many new facts about Henry Ford and his business sense of development, it is very inspiring.
Alan.......2005-10-02
This is my first purchase from Amazon and I will definitely use you again. The book was well packed and arrived ahead of your estimate.
The book is all I expected and has been read twice already.
Regards Alan Wilson.
Keep the pages in proper order !.......2005-02-10
The history is excellent but the reading is difficult due to some pages not being in sequential order. Once you get the hang as to where the story continues, you're fine but it is frustrating. The photos are super some of which I have not seen before. Histoically sound. However, I did notice an error or two but certain they were clerical in nature. Overall a good buy for a Ford Nut.
Book Description
1922. These selections are from the weekly department entitled Mr. Ford's Page in which it is sought to offer the ideas of Mr. Ford upon various questions. This page enjoyed a very wide reading both at home and abroad and has been frequently reproduced in many languages and in many parts of the world. Its soundness and substantiality, its dependence upon the force of ideas rather than exuberance of statement, no doubt account in large measure for the number of friends it has made. One characteristic of the page will be immediately apparent to the reader, namely, that independence of thought has not brought with it fantastic angles or impossible counsels.
Book Description
This scarce antiquarian book is included in our special Legacy Reprint Series. In the interest of creating a more extensive selection of rare historical book reprints, we have chosen to reproduce this title even though it may possibly have occasional imperfections such as missing and blurred pages, missing text, poor pictures, markings, dark backgrounds and other reproduction issues beyond our control. Because this work is culturally important, we have made it available as a part of our commitment to protecting, preserving and promoting the world's literature.
Average customer rating:
- KARL DELIVERED THIS BOOK DOES NOT
- Karl Malone shows that Mark Beekman is a purple belt...
- If you have never heard of Karl Malone...
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Special Delivery: The Amazing Basketball Career of Karl Malone
Clay Latimer
Manufacturer: Addax
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Binding: Paperback
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Karl Malone (101 Little Known Fact about)
ASIN: 1886110646 |
Book Description
When Karl Malone arrived in Salt Lake City in 1985, he couldn't make a free throw, hit a jumper or decipher a game plan. According to his plentiful critics, he lacked the emotional resources and ruthlessness to make himself over into a first-rank power forward.
Customer Reviews:
KARL DELIVERED THIS BOOK DOES NOT.......2005-10-07
THIS BOOK IS SUPPOSED TO BE ABOUT KARL MALONE NBA SUPERSTAR. BUT ALOT OF THIS BOOK IS SPENT ON THE HISTORY OF THE JAZZ AND MANY OTHERS PLAYERS. IT IS NOT A BAD BOOK BUT NOT WHAT I EXPECTED. OK READ.
Karl Malone shows that Mark Beekman is a purple belt..........2001-08-20
That Karl Malone fellow has been on the man show, movies, W.C.W, and knows Maxercise purple belt Mark Beekman. What else can a superstar basketball player accomplish?! The book is great, just like my girlfriend Joelle Fillipo and that Barry Sanders guy the dude mentioned when reviewing the book. Karl Malone should break the all-time record in a few years for points to show that Jason Haines from Parkway Manor kissed Jennifer Sue Frisch!
If you have never heard of Karl Malone..........2001-01-11
...then this is probably an okay book to get started. Probably more for teenagers. I was in Salt Lake when K.M. was drafted and the then owner of the team had really wanted Keith Lee but the fans gathered at the Salt Palace were happy Malone was still available. Before his name was announced fans were chanting "Mailman, Mailman..." That draft began a long and very good relationship with the Utah fans. Both have benefited greatly from the union. Unfortunately that part of K.M.'s story isn't in the book. Neither are a lot of things you'd like to know, such as the details of Mr. Malone's famous off-season workouts that make his workout partners puke, although it is touched on. I wanted to know how he developed it and who can keep up with him and what else he does to maintain his high durability in the modern game.
Karl deserves better. I met him his rookie year and found out he was a fantastic person, able to handle fame better than most. At that early stage he could make you feel like you were very important - how many rookie NBA players can do that? I've been a huge fan ever since and I don't even like basketball much.
I read the book hoping to see his development into the best power forward of all time and instead I got a bunch on newspaper clippings and vignettes on early NBA thugs. I think there's more to Mr. Malone than that. I think there's more to his development as a player than what I read.
He still hasn't won a championship. Well neither did Barry Sanders, Carl Yastremski, Gale Sayers or even Jerry Sloan. K.M is a great basketball player and an even better person - he deserves a better story than what the book told.
Book Description
Global Television and Film is the first non-specialist introduction to the economics of the contemporary film and television business. The industry is highly significant, economically and culturally and the political economy of its trade is an extremely sensitive issue. Are cultural goods merely entertainment goods? Why does the US dominate? This book provides a systematic and structured economic explanation of how the global markets for television and films operate, and the implications for public policy and business strategy. By explaining the economic and cultural characteristics relevant to trade, the reader is provided with the tools necessary to evaluate international communication issues. The book stresses the uniqueness of cultural products and develops the argument that the economic and cultural development approaches to cultural issues can be largely reconciled. The authors point out that the mainstream economics approach has been under-represented in communications and explains to a very great extent the underlying reasons for the prevalence of American based media across the world.
Customer Reviews:
Great Book - Well-written and Accessible.......2001-07-03
This overview of the global film and television industry is highly recommended for anyone with an interest in film, and especially for managers in production companies or the like. It is very readable and accessible, and helps you understand the larger economic forces that structure your work environment.
Amazon.com
Martin Torgoff came of age just about the same time as the drug boom, a circumstance that informs his overview of America's "Great Stoned Age." Chronicling the irrepressible onslaught of mind-altering substances from the end of World War II through the close of the century, Torgoff (whose previous publishing efforts have centered around rockers Elvis Presley and John Cougar Mellencamp) intersperses the personal with the historical. Laying the groundwork with his own recollections of indulgence beginning in the late 1960s, the author flashes back to the Beat era, which he asserts opened the door for all that followed. Interviews with the obscure and celebrated add color and detail to the chronicle. Here's Herbert Huncke, the unapologetic hustler and heroin addict who lurked on the periphery of '50s bohemian scene and turned up as a character in William Burroughs' pulp memoir Junkie. Into the 1960s, there's acid guru Timothy Leary, poet Allan Ginsburg, record producer Paul Rothchild, Woodstock MC Wavy Gravy, and others caught up in a wave of revolutionary experimentation and excess. The '70s leads to the cocaine craze (embodied here by party girl Suzie Ryan), which begets drug wars (with plenty of casualties on both sides), Just Say No, the crack epidemic, and rave culture. While Torgoff's tome is too capricious to serve as the final word on America's drug obsession, it's eminently readable and entertaining, thanks to its expansive, pop-culture-informed tone. There's an almost insane momentum to this tale, with dozens of astonishing twists and turns. Imagine Jimmy Carter's drug czar, Dr. Peter Bourne, snorting cocaine at a party thrown the by pot legalization group NORML. Then picture George H.W. Bush's point man on drugs, William Bennett, remarking in an interview that it would be "morally plausible" to behead drug dealers. So much for moderation. --Steven Stolder
Book Description
From the narcotic allure of the bebop and Beat generations to the psychedelic 1960s, Vietnam, the cocaine-fueled disco era, the crack epidemic, and the ecstasy-induced rave culture, illegal drugs have profoundly shaped America's cultural landscape. In Can't Find My Way Home, journalist and filmmaker Martin Torgoff chronicles what a long strange trip it's been as the American Century became the Great Stoned Age.
Weaving together first-person accounts and historical background, Can't Find My Way Home is a narrative vast in scope yet rich in intimate detail. Torgoff tells the stories of those whose lives became synonymous with the drug culture, from Charlie Parker, Allen Ginsberg, Timothy Leary, and John Belushi to ordinary people who felt their consciousness "expanded" or who plumbed the depths of addiction. He also examines the broader impact of drugs on society and politics, from the war on drugs to the recovery movement, and the continuing debate over drug policy. A vivid work of cultural history that neither demonizes nor romanticizes its subject, Can't Find My Way Home is a provocative and fascinating look at how drugs have entered the American mainstream.
Download Description
"Can't Find My Way Home is a history of illicit drug use in America in the second half of the twentieth century and a personal journey through the drug experience. It's the remarkable story of how America got high, the epic tale of how the American Century transformed into the Great Stoned Age.
Customer Reviews:
Can't Find My Way Home: America in the Great Stoned Age, 1945-2000.......2006-11-12
An excellent and very detailed history of drugs and its impact on our society. The book is thoroughly researched. It's entertaining and very readable. It's not only a review of the history of drugs in American society but also covers a number of individuals and the effect narcotics had on them. I found it fascinating and scary. Having lived through those turbulent times it brought back many memories.
Pictures and a summary of the cast of characters would have enhanced the book. All in all a good read.
So what is the answer?.......2005-05-29
If you have been there then you know the answer. The question is: Why did we travel there in the first place. Addictions are sneaky. Sometimes we write about them, other times we fight them. Addicted movie stars are just addicts. Hard drugs have no respect for who we are.
California Al.......2004-06-24
I wanted to be interested in this book, but it became pretty boring ater a while. There is an undercurrent of romanticism that pervades the authors purpose. He claims to be neutral, yet his descriptions and conversations with many of the people slant towards idol worship. Although the author claims to be in recovery, I did not get the sense of how drugs and alcohol can ruin peoples lives. I felt that his narrative was self serving, and glorifying the wonders of drugs and experimentation. There is a price to pay. What was good was hearing his father's take on the whole down side of watching his son grow up loaded. That was interesting. I'm getting weary of the proselytizing about how epochal the 1960's, 70's and 80's were. I didn't like his picture either.
GREAT BOOK FOR UNIVERSITY COURSES!!!.......2004-05-26
I'm reading this book a bit at a time. Each part is like a little history lesson - full of specific people, places and things that I've heard a lot of stories about - usually from folks who didn't have a great deal of clarity when they were either living through them OR speaking about them.
Torgoff has that clarity and there's humor in his prose that gives it a certain kind of bop. Yes, it's a long book. Most people who write long books these days write them as if they are "afraid of going to hell" for having done so - there's no ease, things get really claustrophobic in such books. Torgoff sails through this material not so much like a man who's afraid of going to hell...but as a man who's been there.
There's a kind of ease, a kind of compassion and a sense of spaciousness to Torgoff's style in this work. The length of the book doesn't seem that long. Maybe it would SEEM LONGER if Torgoff attempted to adapt his style to the demands of the market...some kind of a weekly reader version of the lifes, legends, loves (and drugs) of the times he's telling us about. Thank GOD he didn't cave into that.
Can't Find My Way Home makes me want to listen to a hell of a lot of music, see some movies again and read more books about the myriad folks who inhabit this book.
I see this book as a definite college text for classes focusing on the the history of jazz, rock and roll, film and literature in the last sixty years of American culture.
The fact that Torgoff weaves his own story into this piece communicates to me that he's not of those people who goes around chanting phrases like "If you remember the 60's you weren't there". Torgoff indicates to the reader that he was "there" and that he managed to extricate himself from the oblivion of those times through either the grace of God, or his own luck, karma or whatever.
Thus, Torgoff's writing in this book is infused with a kind of all pervasive sharpness, like the razor edge of a hatchet, that only comes from the words of those who have lived...and survived. I have a sense that Torgoff has been swinging this blade for some time...I suspect he's cut through a great deal of his own personal reference points in order to find the patience and perseverance to not only deliver this work...but to have the humility to title the work as he has.
Bravo!!
Bible for our generation.......2004-05-25
This is a fantastic book--the history of our time, the author's insights and synthesis. It's wildly affecting and entertaining, and it's bigger than what it seems to be about. Torgoff has a touch of Balzac in him, that's for sure. He gets the joke, but he also captures the loss and pathos. I especially liked his own story--he wove it into the narrative in a really detached way that made it all the more affecting. I stayed up all night reading.
Customer Reviews:
Good? Yes. Outdated? Very much so........2007-08-28
Up until 2003, this was the only book to have created a repertoire using the open sicilian for white. Authors shyed away from making a book like that in between 1995 and 2003 because it is such a massive task, and the latest book, experts vs the sicilian used about four times the authors of Beating the Sicilian 3. At the time of publishing, this book was cutting edge. However, now that the year in 2007, the time has come to move on from this book, because only kalshnikov analysis can last this long. The new book is definitely the masterful Exprts vs. the sicilian. 5 stars for initial quality, 1 star for 2007 quality.
give me some ibuprophen.......2002-03-29
This is a highly recommended book to one of the most frequently encountered openings, so I bought it. It takes two weeks to read five pages and the profuse variations strain my brain. This is not a book for a beginner. Be forewarned. If you are an elite player or exceptionally gifted (over 1800), disregard this.
A MUST HAVE book for those that play 1.e4!.......1999-09-09
For those of you that want to beat those pesky Sicilianites, this is the book for you!!! Nunn and Gallagher do an excellent job of providing White with good variations of the Open Sicilian. Prior to reading this book, when I was trying out the Closed Sicilian and King's Indian Attack against it, I went winless in 7 games with only 1 draw. Since cracking this book open, and playing 3.d4 instead of those Anti-Sicilian systems that just don't work, to the date of this review, I have yet to be beat in a tournament game playing the open variation as White. For those of you that play the Sicilian as Black (which I absolutely refuse to do), hold on to your hats. You'll be in for a beating if your opponent has read this book!!
Exceptional Intoduction especially for the White side.......1999-06-30
This book is a great way to achieve positions of at least equality. It is easy to find variations with the index. Very exciting moves to exploit opponents' mistakes. Stepping into the wealth of theory involved with the Sicilian requires a guide, this is a must. You won't regret buying this book.
Essential reading for playing against the Sicilian Defence........1997-08-08
Striving to win all your games as White
when playing against 1...c5!? then there is no doubt that this popular book is a must buy. Author John Nunn offers a good solid response to any variation your opponent might play (for example Be2 vs Najdorf, Keres Attack vs. Scheveningen, 9.0-0-0 vs. Dragon), with a harmonious balance of variations, games, and notes to avoid overwhelming you with too much information. Each chapter has a concise and informative introduction which is followed by key games showing the main strategy for the given variation. Couple this with a useful index of variations and the books attractive layout and you have one of the most useful books on the Sicilian Defence available.
Book Description
Do a quick take on QuickBooks and you’ll wonder where it’s been all your life. If you’re running a small business, you need an accounting system that monitors profits, losses, and expenses without costing an arm and a leg. And if you’re running your own business— when you’re trying to do everything, including things like, well, actually selling something—you need a good solid software system that stays one step ahead of you. QuickBooks 2006 is that software. Record invoices, pay bills—QuickBooks will crunch the numbers and keep you on track.
Now you can add another member to your team: QuickBooks 2006 For Dummies. This helpful book is loaded with the latest information, features, and expert advice you need to make the best use of the software. Pop open the book, and you’ll quickly start getting the basics in plain English. Written for those of us who aren’t CPAs, this down-to-earth guide explains how to:
- Create invoices and credit memos
- Produce income statements and financial reports
- Process payroll and simplify tax preparation
- Estimate, bill, and track expenses
Author Stephen Nelson not only has an MBA, a CPA and expertise in teaching the rest of us about QuickBooks, he also teaches other CPAs how to teach the rest of us about QuickBooks. You’ll feel like you’ve got a knowledgeable and humorous buddy at your side as you learn how to:
- Streamline bill paying with online banking and electronic checks
- Set up a workable chart of accounts and a good working budget
- Keep track of inventory, fixed assets, and vehicle mileage
- Handle selling a depreciable asset—and nine other “Tricky Situations”
- Figure out your break-even point—and nine more “Secret Business Formulas”
- Install QuickBooks in ten easy steps
If you handle the financial parts of your business like a pro, you’re free to concentrate on what you do best. QuickBooks 2006 For Dummies is the fun and easy way® to get started!
Customer Reviews:
Disappointed.......2007-07-15
I agree with everything Keltic Kat said. I've never written a book review before, but this book annoyed me so much that I felt compelled. Maybe it's helpful for those who have no accounting knowledge. Personally, I thought it would be much more informative; as I'm reading it, I'm getting frustrated with the "you don't need to know that" crap. I bought the book because I DID want to know that crap. Ugh.
Good Ole' Dummies.......2007-07-11
I love the Dummies series of books, they always do a good job of laying things out for the non-expert (which is why most of us buy them right?)
This book is no exception, it does a very good job of getting you into and using QuickBooks. I doubt the book will make you an expert but if you need to get started right away, maybe you have a job interview on Monday for example, then this book is the way to go.
Gets you oriented with QuickBooks, But......................2007-05-15
The Good: This book will give you a basic outline of how QuickBooks works. When you have completed reading through, you will be somewhat familiar with navigating through QuickBooks, and you will find yourself frequently going back to the book to find the exact instructions to take you through the necessary steps.
The Not-so-Good: Steve Nelson is an accountant. This is the main theme of the book. His suggestions that you speak with your CPA about this and about that, to use a CPA for payroll and to show you how to set up QuickBooks is somewhat strange. Why buy the book if you need to ask an accountant to show you anyways? He does give a basic beginners guide to using QuickBooks, but if you are looking for advanced instructions, all you get is his constant refrain, "Ask your CPA." "Consult the online help at QuickBooks.com" There is no mention of anything with regards to importing data, or preparing quarterly income tax filings. The instructions regarding the initial set up of QuickBooks are somewhat skimpy. This is definitely not the bible for QuickBooks........ for that, you'll need to see your CPA or consult online help.
QuickBooks 2006 for Dummies.......2007-02-19
I thought the section on setting up a chart of accounts was very limited and superficial and the ability to print out your chart of accounts was most confusing. I use quickbooks on line and setting up my accounts using QuickBooks for Dummies was not much help.
QuickBooks 2006 For Dummies (For Dummies ).......2007-01-18
Good reference for fast help while in the learning curve or just forgotten something.
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