Other Side of Advertising

Book Description

This memoir of almost 40 years in the advertising wars is an eye-opening new look at the world of advertising the way it is in the trenches. Trenches that knew all about downsizing and age discrimination.

The flip side of marketing Internet activities.: An article from: San Diego Business Journal

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The flip side of marketing Internet activities.: An article from: San Diego Business Journal
G.A. Marken
Manufacturer: CBJ, L.P.
ProductGroup: Book
Binding: Digital

General | Business & Investing | Subjects | Books

Web Marketing | Business & Culture | Computers & Internet | Subjects | Books

Book Description

This digital document is an article from San Diego Business Journal, published by CBJ, L.P. on September 29, 1997. The length of the article is 1846 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: The flip side of marketing Internet activities.
Author: G.A. Marken
Publication: San Diego Business Journal (Magazine/Journal)
Date: September 29, 1997
Publisher: CBJ, L.P.
Volume: v18 Issue: n39 Page: p17(2)

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Pro-life news in brief.(Dutch abortion ship visits pro-life Poland )(Court hears appeal of abortion-breast cancer advertising suit)(Appeals court orders ... An article from: National Right to Life News

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Pro-life news in brief.(Dutch abortion ship visits pro-life Poland )(Court hears appeal of abortion-breast cancer advertising suit)(Appeals court orders ... An article from: National Right to Life News
Liz Townsend
Manufacturer: National Right to Life Committee, Inc.
ProductGroup: Book
Binding: Digital

Book Description

This digital document is an article from National Right to Life News, published by National Right to Life Committee, Inc. on July 1, 2003. The length of the article is 2047 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Pro-life news in brief.(Dutch abortion ship visits pro-life Poland )(Court hears appeal of abortion-breast cancer advertising suit)(Appeals court orders judge to set date for Terry Schindler-Schiavo's death)(Australia will soon grant licenses for stem-cell research )(California woman bleeds to death after abortion )
Author: Liz Townsend
Publication: National Right to Life News (Magazine/Journal)
Date: July 1, 2003
Publisher: National Right to Life Committee, Inc.
Volume: 30 Issue: 7 Page: 4

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Ready for takeoff: sound strategies and high risks boost entrepreneurs to the other side of sacrifice--better known as success.(B.E. 100s FRESHMAN CLASS)(Walter ... Profile): An article from: Black Enterprise
Nicole Marie Richardson
Manufacturer: Earl G. Graves Publishing Co., Inc.
ProductGroup: Book
Binding: Digital

Management | Management & Leadership | Business & Investing | Subjects | Books

Industry | Automotive | Nonfiction | Subjects | Books

General | Arts & Photography | Subjects | Books

Book Description

This digital document is an article from Black Enterprise, published by Earl G. Graves Publishing Co., Inc. on June 1, 2005. The length of the article is 2251 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Ready for takeoff: sound strategies and high risks boost entrepreneurs to the other side of sacrifice--better known as success.(B.E. 100s FRESHMAN CLASS)(Walter F. Johnson III, of Eagle Group International Inc.; Clifford Franklin, of Fuse Inc.; Carvel Simmons, of Trio Trucking Inc.; and Art Allen, of Coastal Motorcars)(Company Profile)
Author: Nicole Marie Richardson
Publication: Black Enterprise (Magazine/Journal)
Date: June 1, 2005
Publisher: Earl G. Graves Publishing Co., Inc.
Volume: 35 Issue: 11 Page: 208(6)

Article Type: Company Profile

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Advertising: The other side
Rafiq Valjee
Manufacturer: Sunny Printers
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0006ENJGW

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Dig deeper than Cobb, Wagner, Matty, and Walter Johnson

16 Forgotten Men

Ghosts in the Gallery at Cooperstown: Sixteen Forgotten Members of the Hall of Fame
David L. Fleitz
Manufacturer: McFarland & Company
ProductGroup: Book
Binding: Paperback

Baseball | Biographies | Sports | Subjects | Books
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More Ghosts in the Gallery: Another Sixteen Little-Known Greats at Cooperstown

A Game of Brawl: The Orioles, the Beaneaters, and the Battle for the 1897 Pennant

Deadball Stars of the American League: The Society for American Baseball Research

Deadball Stars of the National League: The Society for American Baseball Research (Photographic Histories)

Three Finger: The Mordecai Brown Story

ASIN: 0786417498

Book Description

Of the 256 players, managers, and executives in the Hall of Fame, the names we know well—Ty Cobb, Connie Mack, Willie Mays—account for a small minority. But all other members of the Hall of Fame were celebrated in their day, or else by baseball historians in the days since. Yet most fans know little about these men.

This book contains biographical and statistical information on 16 previously overlooked Hall of Famers, including Morgan G. Bulkeley, Candy Cummings, Roger Bresnahan, Jack Chesbro, Jesse Burkett, Kid Nichols, Bobby Wallace, John Clarkson, Elmer Flick, Eppa Rixey, Jake Beckley, Roger Connor, Vic Willis, Willie Wells, Frank Selee, and Bid McPhee. These men, selections of the oft-criticized Veterans Committee, all enjoyed remarkable careers—and were themselves remarkable stories, as the author discovered.

Customer Reviews:

Dig deeper than Cobb, Wagner, Matty, and Walter Johnson.......2005-02-14

David Fleitz is a first-rate baseball biographer and researcher. This is an excellent book, first of all for its sixteen meaty, yet concise, biographies of baseball stars from just after the the Civil War to the first decades of the 1900s. It also provides condensed bits of general baseball history, and insight into how the Hall of Fame went about selecting its more obscure, but usually worthy, honorees.

The pages simply fly by--each bio is a gem. The highlights for me are the pieces on gentle NY Giant star Roger Connor, and the story of the first curveballer (and his rivals to that claim), Candy Cummings. The story of Negro (and Mexican) Leaguer Willie Wells is also compelling. And executive Morgan G. Bulkeley may not much of a Hall of Famer, but he sure led a fascinating public life outside of baseball.

I wonder what Mr. Fleitz will come up with next...

16 Forgotten Men.......2004-07-26

Very good book filling in the gaps of those men who are in the Hall of Fame and no one knows who they are or why they are there. For you baseball historians you need this book to fill out your knowledge. The bad news is that there are more than 16 that Mr Fleitz could write about. How about a Volume 2 and Volume 3?

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Charlie Chaplin: His Reflection in Modern Times
Adolphe Nysenholc
Manufacturer: Mounton de Gruyter
ProductGroup: Book
Binding: Hardcover
ASIN: B000OLQJ1E

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Too academic for me

Very Enlightening

The Real "New Economy"

What Price Fame?
Tyler Cowen
Manufacturer: Harvard University Press
ProductGroup: Book
Binding: Paperback
Similar Items:

Creative Destruction: How Globalization Is Changing the World's Cultures

In Praise of Commercial Culture

Celebrity and Power: Fame in Contemporary Culture

Good and Plenty: The Creative Successes of American Arts Funding

Celebrity (Reaktion Books - Focus on Contemporary Issues)

ASIN: 067400809X

Book Description

In a world where more people know who Princess Di was than who their own senators are, where Graceland draws more visitors per year than the White House, and where Michael Jordan is an industry unto himself, fame and celebrity are central currencies. In this intriguing book, Tyler Cowen explores and elucidates the economics of fame.

Fame motivates the talented and draws like-minded fans together. But it also may put profitability ahead of quality, visibility above subtlety, and privacy out of reach. The separation of fame and merit is one of the central dilemmas Cowen considers in his account of the modern market economy. He shows how fame is produced, outlines the principles that govern who becomes famous and why, and discusses whether fame-seeking behavior harmonizes individual and social interests or corrupts social discourse and degrades culture.

Most pertinently, Cowen considers the implications of modern fame for creativity, privacy, and morality. Where critics from Plato to Allan Bloom have decried the quest for fame, Cowen takes a more pragmatic, optimistic view. He identifies the benefits of a fame-intensive society and makes a persuasive case that however bad fame may turn out to be for the famous, it is generally good for society and culture.

Customer Reviews:

Too academic for me.......2004-11-13

I've always been fascinated with what being famous does to a person's life but there are surprisingly few intelligent books on the subject. This one comes sorta close but the guy's an economics professor so everything is seen through that lens. There are some really engaging ideas here but overall it was pretty dense reading and kinda dull.

Very Enlightening.......2004-02-05

I enjoyed this book very much and it was especially interesting to realize how many of us use celebrities for our own needs.

The Real "New Economy".......2000-10-28

With a simple conceit, the application of microeconomic theory to the culture of celebrity, Cowen generates fresh insight into the rising proliferation of stars and heroes in our world. By erecting an economic platform from which look at the phenomenon, he is able to stand apart from the usual moralizing approach taken by cultural critics. This is not to say he doesn't consider the views of both cultural optimists and pessimists in his discussion. Indeed, he writes a history of cultural pessimists and optimists starting with the Greeks. However,by giving us a new place to stand and a new perspective from which to examine fame and its pursuit, he performs a valuable service.

Cowen's view of 'fame markets' is in his own words 'largely optimistic,' a view based on the notion that 'markets increase the supply of star performances and the supply of fame with remarkable facility.' At the same time he is well aware that fame markets do not necessarily reward the virtuous. In his own words, he notes "modern fame removes the luster from societal role models" and "intense media scrutiny makes almost all individuals look less meritorious." He points out that media seeks profits, promoting images that will attract viewers, not images that "support the dignity of office."

What stands out in this 'economic' view of fame is Cowen's belief that the past efforts of highly visible reformers and moral and religious leaders have borne fruit to the extent that we as a society no longer need them as much as in the past. It is his contention that moral leaders are more spread among us as compared to earlier times when such leaders occupied high stations in the fame pantheon. This lower visibility of moral leaders, he believes, creates the incorrect perception of a society without moral leadership.

A pithy and enjoyable book whose great strength and only failing is its narrowness of focus. The celebrities we choose say something more about us than this relentlessly economic view would suggest.

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Impulse (What Price Fame?!, May. #13)
Ramos & Faucher Waid
Manufacturer: DC Comics Inc.
ProductGroup: Book
Binding: Comic

General | Comic Strips | Comics & Graphic Novels | Subjects | Books
General | Graphic Novels | Comics & Graphic Novels | Subjects | Books
DC Comics | Publishers | Comics & Graphic Novels | Subjects | Books
ASIN: B000OQJUXI

Product Description

Great action packed comic. Bart is just a standard kid until he turns into IMPULSE! Bart has to save the earth for a new sinister bad guy on a daily basis. He has new people come into his life each day. He has a lot of astonishing powers. This is a guaranteed to leave you wanting more.

What Price Fame? (Book Review).(Book Review) (book review): An article from: American Economist

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What Price Fame? (Book Review).(Book Review) (book review): An article from: American Economist
Iuliana Ismailescu
Manufacturer: Omicron Delta Epsilon
ProductGroup: Book
Binding: Digital
ASIN: B0008DLVZM
Release Date: 2005-07-31

Book Description

This digital document is an article from American Economist, published by Omicron Delta Epsilon on March 22, 2003. The length of the article is 1248 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: What Price Fame? (Book Review).(Book Review) (book review)
Author: Iuliana Ismailescu
Publication: American Economist (Refereed)
Date: March 22, 2003
Publisher: Omicron Delta Epsilon
Volume: 47 Issue: 1 Page: 91(2)

Article Type: Book Review

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Impulse (What Price Fame?!, May. # 13)
Ramos & Faucher Waid
Manufacturer: DC Comics Inc.
ProductGroup: Book
Binding: Comic

General | Comic Strips | Comics & Graphic Novels | Subjects | Books

DC Comics | Publishers | Comics & Graphic Novels | Subjects | Books
ASIN: B000OQHZO4

Product Description

Customer Reviews:

A COMPLETE game........2005-08-29

GURPS is a great game system but much of the time the books are sourcebooks that have to be used with the Basic Set. Not this book. Not only does it have the history of the war, reviews on the nations and armies, vehicle-design system, alternate history ideas and details about what's happening behind the front lines it also has a new version of the GURPS Lite rules. This is all you need to play a game set in World War Two (unless you wish to get other titles or cool maps and stuff).
I would suggest getting players who know the history of World War Two. Otherwise they might get a tad confused.

Freedom Fighters rejoice.......2002-10-29

GURPS: World War Two is the beginning of an ambitious campaign by Steve Jackson Games to bring the battles of World War Two to life for gamers. And it makes a wonderful starting point.

It seems hard to believe that there are only six chapters in this book - but there is quite a lot of detail in these chapters. Beginning with "The World At War" this chapter explains the background for a World War Two style campaign. It covers a lot of world history in a good capsule format that GM's may want to read thoroughly for campaign ideas. "The Combatants", gives a comprehensive section on the major players in the war, both on the winning side and the losing side. "Characters" gives you everything you need to create player characters and NPC's for a WWII campaign. The character templates in this section give GM's a quick starting point. The "Armoury" chapter gives your characters some weapons to fight with, as well as a basic equipment list. The "Vehicles" section adds many cars, trucks, and tanks to your WWII campaign. In "Move Out!" there's campaigning info for players and GM's. There's even some ideas for crossover campaigns and alternate endings for the war. Finally, for those who may not own the basic rules, the book concludes with a copy of "GURPS: Lite" - a basic intro to the GURPS RPG for those who may not own the basic book. This edition of GURPS Lite has been custom tailored for GURPS: World War Two.

The 28 pages of detail about the course of the war is not to be missed, and can even be appreciated by non-gamers for its attention to important events in World War Two such as the sinking of the Bismark. The 20 pages of details on Britain, the US, the Soviets, Germany and Japan give us an inside look at the organization of armies,units and tactics, special ops, and intelligence, although it's easy to see that this could be expanded. The 23 pages of info on characters is fairly comprehensive and includes 14 sample characters. The 36 pages of detail on vehicles gives some of the major equipment used in the war, as well as ideas on how to use what you know to create totally new equipment that may not have been covered in this section. The 16 pages of "Move Out" even includes info on what might be happening on the home front, as well as what is happening behind enemy lines. The "Basic Training" section of GURPS Lite allows GM's that don't have the basic rules to create military and non-military characters and NPC's for this campaign.

This book is a great starting place for GM's, and that is probably its only flaw. When covering a subject as large as World War Two, you have to have space - and even the 208 pages of material here are not enough for a comprehensive look at World War Two. However, there are other books already printed continuing the series, and more forthcoming. I can't recommend "GURPS World War Two: Iron Cross" highly enough for GM's wanting to "fill in the blanks". This book is a great addition to the GURPS library and I would recommend it to anyone wanting to try an adventure or a whole campaign set in this time of peril.

Book Description

8 books in 1 - your key to terrific digital photos!

Your one-stop, full-color guide to creating digital images with "wow"

From picking your camera to posting photos on the Web, here's what you need to know about digital photography in eight easy-to-use minibooks! Packed with full-color examples that will get your creative juices flowing, this guide helps you take better pictures; edit, organize, and share them; restore vintage prints; and more.

Discover how to

Choose the right camera and software
Compose and shoot great pictures
Edit images with Photoshop and Photoshop Elements
Scan old prints and repair them
Print your photos or share them online

Download Description

An 816-page All-in-One guide designed for both beginning and experienced digital photographers, offering seven minibooks on everything from buying a camera and choosing the right equipment to editing with high-end tools and restoring photos digitally
Includes chapters on basics such as point-and-shoot photography, with later chapters exploring editing, printing, and shooting portraits or high-speed action
This new edition covers the latest technology changes in digital photography, including Photoshop 7, new low-priced SLR cameras, updated storage and output options with DVD technology, and how each of these changes affects photography techniques
David Busch is the author of more than fifty technology books, most covering digital photography, image editing, and digital restoration

Customer Reviews:

"Aim" is off.......2007-07-21

The book is filled with info, but it "focuses" on the digital SLR, rather than the point and shoot. There should have been a warning in the description. It's still useful.

Digital Photography for Dummies.......2007-03-23

This book is huge and covers most anything one can think of on this topic. I bought it for my husband who has recently acquired a digital camera. He hasn't begun to even scratch the surface but has already found it helpful and knows it will as he tries new things.

Great book for beginner through expert.......2007-01-17

I'm a beginning digital photographer and not particularly techno- proficient, yet I've been able to understand the information in the early chapters of the book. As I get more proficient and curious, I will be able to delve into the later chapters and learn about photoediting, etc. This book really represents 7 different digital camera for Dummies books.

I got this book for the great price of $9.67 from CBC-Sales, and it is worth every penny. If you are a beginner in digital photography who hopes to increase your photography skills, then this book is for you.

This book has everything!.......2007-01-06

This book is a delight for me, an amateur photographer! It is very well written and has lots of great illustrations. The author covers complex information with basic, easy to understand explanations and subtle humor make it more entertaining. Along with useful information about expensive photography equipment for best results, I really appreciate that he offers simple and inexpensive means to achieve the same professional results.

7 in 1 has it all. A total encyclopedia in one........2006-02-19

This is truly an excllent reference book. I was in the process of buying a scanner and upgrading a digital camera. It was helpful on both counts.

A great reference as well as instruction book.
Only one suggestion I would make to the author when he updates.
Explain the pro's and con's about 3 or 4 in one machines. For instance is the scanning as good as a stand alone scanner.

All in all a wonderful investment. Makes my other books on the subject obsolete.

Photoshop Elements All-in-One Desk Reference For Dummies (For Dummies (Computer/Tech))

Average customer rating:

Elements is a Surprisingly Strong Package

Photoshop Elements All-in-One Desk Reference For Dummies (For Dummies (Computer/Tech))
Gary D. Bouton
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback

Adobe Photoshop | Digital Photography & Video | Computers & Internet | Subjects | Books

Digital Photography | Digital Photography & Video | Computers & Internet | Subjects | Books

General | Software | Computers & Internet | Subjects | Books

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Look Inside Computer Books | Trip | Specialty Stores | Books

All Amazon Upgrade | Amazon Upgrade | Stores | Books

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For Dummies | Amazon Upgrade | Stores | Books
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ASIN: 0471778613

Book Description

9 books in 1 -- your key to Element-ary success!

Your one-stop, full-color guide to every aspect of Photoshop Elements

Photoshop Elements is a powerful image editor that helps you create, edit, fix, organize, and share photos in hundreds of creative ways, and this book puts the power at your fingertips. Manage your images, work with layers, retouch less-than-perfect pictures, create cool special effects, share your work in print or online, and have fun doing it!

Discover how to:
* Navigate the Elements workspace
* Acquire images from digital cameras, CDs, and scanners
* Correct exposure and color
* Replace the background in a photo
* Prepare images for display on the Web
* Create sharp and colorful images for printing

Customer Reviews:

Elements is a Surprisingly Strong Package.......2006-07-03

You might consider Photoshop Elements to be Photoshop CA Lite. The price for Elements is very light when compared with Photoshop. Checking Amazon's price for Photoshop CS - $575.99, and Photoshop Elements is $84.99. In my view, probably wrong, I consider that Elements is what Photoshop was a couple of revisions ago. It is probably not really the several year old code, but Photoshop CS code that has had a few features removed. If you're a full fledged professional whose livelyhood depends on software, buy the high priced version. If you're really only an advanced (even very advanced) amateur, save the money. Elements has grown so that it is really quire powerful.

This book is written with the assumption that you know very little about digital photograph editing. It starts with the very simple, i.e. installing and making Elements work on your PC. From there is progresses to every more sophisticated, ever more complex techniques.

It's an interesting cross between a tutorial, step-by-step book and a reference book. If you're starting out on Elements, this would be an excellent place to begin your journey.

PCs All-in-One Desk Reference for Dummies

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PC All-in-One Desk Reference for Dummies
A Must Have For The Technolgy Challenged
Really all-in-one, just as advertised

PCs All-in-One Desk Reference for Dummies
Mark L. Chambers
Manufacturer: For Dummies
ProductGroup: Book
Binding: Paperback

Digital Photography | Digital Photography & Video | Computers & Internet | Subjects | Books

PCs | Hardware | Computers & Internet | Subjects | Books

General | Computers & Internet | Subjects | Books
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ASIN: 0764539418

Book Description

Covers the most popular PC applications and tools available today, fully revised to include Windows XP, Office "X," Works 7, and basic Internet, digital photography, and home networking
Walks the reader through setting up a computer, navigating the Windows desktop, using e-mail, exploring the Internet, and much more
Convenient minibook format makes it easy to find desired information quickly

Customer Reviews:

PC All-in-One Desk Reference for Dummies.......2007-01-11

Received in timley manner. It was in excellent shape and I'm very pleased with the content. Thanks

A Must Have For The Technolgy Challenged.......2006-03-11

I have a library of the Dummies books. I have a rule, if I have to renew it at the library more than once, I buy a copy.

Really all-in-one, just as advertised.......2003-09-12

This book covers a wide range of topics. Nothing is left out for the novice PC user. Step by Step instructions for networks - basic Office XP - hardware upgrades - troubleshooting - Windows XP - Microsoft Works - Internet security. I definitely recommend this book to anyone who has wanted more out of their computer, and needs the big picture!

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