Neutrality and Subsidiarity in Taxation (Efs (Series), 3.)
Average customer rating: Not rated
    Neutrality and Subsidiarity in Taxation (Efs (Series), 3.)
    Stephen Smith
    Manufacturer: Springer
    ProductGroup: Book
    Binding: Paperback

    InternationalInternational | Taxes | Accounting | Industries & Professions | Business & Investing | Subjects | Books
    Public FinancePublic Finance | Economics | Business & Investing | Subjects | Books
    Debt & DeficitsDebt & Deficits | Economics | Business & Investing | Subjects | Books
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    GeneralGeneral | Taxation | Law | Subjects | Books
    GeneralGeneral | International Law | Law | Subjects | Books
    International LawInternational Law | Law | Professional & Technical | Subjects | Books
    ASIN: 9041109013

    Book Description

    Tax coordination in the European Union (EU) should be guided by the twin stars of neutrality and subsidiarity. While tax neutrality generally requires a substantial degree of tax harmonization, subsidiarity, in contrast, implies that each Member State should be permitted as much tax sovereignty as is commensurate with the goals of free trade and free competition in the single internal market. To explore the potential conflict between the neutrality objective and subsidiarity considerations, the Foundation for European Fiscal Studies of Erasmus University Rotterdam organized a seminar on May 20, 1994 to discuss the presentations prepared by Stephen Smith (Jean Monnet Senior Lecturer in European Economics at University College London and Deputy Director of the Institute for Fiscal Studies) and Rene Barents (Legal Secretary of the Court of Justice of the European Communities). Smith concludes that the complex balance between neutrality and subsidiarity requires supervision and audit of Member States' enforcement practices. Barents does not believe that the subsidiarity principle has operational significance in Community litigation. This brochure is the third in a new series initiated by the Foundation for European Fiscal Studies.

    Elfquest Reader's Collection #1: Fire and Flight
    Average customer rating: 5 out of 5 stars
    • An excellent read for anyone of all ages
    • Excellent!
    • Brilliant!
    • Pure Excellence
    • A lifechanging and incredibly coming of age story
    Elfquest Reader's Collection #1: Fire and Flight
    Wendy Pini , and Richard Pini
    Manufacturer: Warp Graphics
    ProductGroup: Book
    Binding: Paperback

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    Pini, RichardPini, Richard | ( P ) | Authors, A-Z | Science Fiction & Fantasy | Subjects | Books
    Pini, WendyPini, Wendy | ( P ) | Authors, A-Z | Science Fiction & Fantasy | Subjects | Books
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    1. Elfquest Reader's Collection #2: The Forbidden Grove Elfquest Reader's Collection #2: The Forbidden Grove
    2. Captives of Blue Mountain (Elfquest , No 3) Captives of Blue Mountain (Elfquest , No 3)
    3. Elfquest Book #07: Cry from Beyond Elfquest Book #07: Cry from Beyond
    4. Elfquest - Hidden Years Elfquest - Hidden Years
    5. The Blood of Ten Chiefs (Elfquest, Vol 1) The Blood of Ten Chiefs (Elfquest, Vol 1)

    ASIN: 093686155X

    Customer Reviews:

    5 out of 5 stars An excellent read for anyone of all ages.......2002-09-08

    Elfquest - Fire and Flight has to be one of my favourite fantasy books that I have read. At first I was skeptical about reading a novel based on comics, and it has been sitting on my shelf for about 2 years before I thought about reading it. At first I thought it was very childish and rather silly but after the part about the meeting with the trolls, I started to get into the story. To summarise the plot as simply as possible, the story is basically about a group of elves (Wolfriders), driven from the forest after it has been destroyed by humans, and their journey across a desert to a place known as Sorrow's End, which is inhabited by another group of elves. There Cutter, the leader of the Wolfriders, meets Leetah, a healer from Sorrow's End and they know each other through what the elves call "Recognition".(Read the book to find out about this!). An elf, called Rayek, who is in love with Leetah, is hateful of Cutter and is jealous of him.

    I really enjoyed how the authors drew out all the characters, especially Cutter and Leetah, and because of this and the simplicity of the story, one can guess how the story would evolve and pan out as one can guess how the characters would behave. That is not a bad thing. Believe me. Even though the story is short, it is an engrossing and entertaining read.

    I believe the reason why I liked this book a lot has to deal with the emotions and feelings the Wolfriders undergo, especially the part where they travel through the desert. We have Cutter trying his best as leader trying to hold his tribe of Wolfriders together, Skywise and his trust in the "magical stone" and the love Nightfall has for Redlance, and the anguish of the elves and wolves. All the emotions are portrayed briefly and powerfully. You see many examples of the good and bad side of elven nature which can easily be translated into our lives and which makes the reader feel good all over.
    I recommend this story/comic to anyone who wants to read an inspiring story, abut the strength of the elven (human) spirit and how love overcomes all.

    5 out of 5 stars Excellent!.......2002-07-24

    I bought this one for my 9 year old son who loved it but ended up reading it myself. I plan on buying all of them!

    5 out of 5 stars Brilliant!.......2002-05-02

    I first read this book ten years ago, and I have read it at least twenty more since. Aside from being the best comic book ever written or drawn, it is a sensitive, exciting, and fantastic epic anyone can enjoy. If you are not into fantasy just yet... don't worry. You will be after reading the story of the Wolfriders. The World of Two Moons does not let go of its captives easily! Happy reading!

    5 out of 5 stars Pure Excellence.......2001-12-18

    I picked this up about 9 years ago and have been hooked ever since. At the time i was not a comicbook or fantasy fan, but this book has changed that. This is a series that can keep you glued to the pages for hours. Wendy Pini is an amazing author, and her artwork is just as great. You will love this series.

    5 out of 5 stars A lifechanging and incredibly coming of age story.......2001-12-14

    ElfQuest impacted my life in ways I'll probably never be able to comprehend. I first read the comics that make up this graphic novel when I was 13, and I was hooked. I collected all the reprints of the original series I could find, and then found my way to more. This story of love, honour, betrayal, and being one with nature is a must-read for anyone from 8-80. If you find comic books a little daunting and/or simplistic, there are novels as well. Perhaps read those and then come back to the comics and allow them to fill in the blanks. A marvellous gift for a creative kid or an adult who hasn't lost that gleam in their eye.

    Real Scandinavians Never Ask Directions
    Average customer rating: Not rated
      Real Scandinavians Never Ask Directions
      Art Lee
      Manufacturer: Adventure Publications
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Humor | Entertainment | Subjects | Books
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      5. The Lutefisk Ghetto: Life in a Norwegian American Town The Lutefisk Ghetto: Life in a Norwegian American Town

      ASIN: 1885061781

      Book Description

      This is Art Lee's fourth book on Scandinavian-American culture. It's filled with his witty observations on this unique culture. From short stories to jokes to 'quizzes,' Dr. Lee entertains and humors all those who love to read and laugh about the ways of those quiet, conservative lefse-lovers.

      Movies and TV: The New York Public Library Book of Answers
      Average customer rating: 3 out of 5 stars
      • An Example of Movies Defacing the Truth.
      Movies and TV: The New York Public Library Book of Answers
      Melinda Corey , Diane Corey , and George Ochoa
      Manufacturer: Fireside
      ProductGroup: Book
      Binding: Paperback
      ASIN: 0671775383

      Customer Reviews:

      3 out of 5 stars An Example of Movies Defacing the Truth........2006-09-10

      The First Superman The Nation Loved., September 10, 2006
      Reviewer: Betty Burks (Knoxville, TN) - See all my reviews

      In the Fifties, we had a real Superman, someone who fought for Truth, Justice and the American Way on television. He wasn't as dapper as Christopher Reeve but George Reeves was the first and foremost Superman. To us teens back then, he looked old and bulky (not sualve as they do today), but that was the way the male actors in the movies were for the most part then. All the kids looked up to our Superman as presented on our home t.v. sets. This kinky film shows the sordid backstage life of a mortal man who had no other roles (he tried in a Sinatra movie and bombed), because of his involvement with a married woman. Her husband even bought him a nice home for $12,000 which he considered a good investment as he had his own foreign paramour living in his mansion. He wanted to keep the little wife happy.

      It's just pretend, making shows on television and movies for the big screen. Being directed by the person who did 'Sin in the Big City,' that is the sordid way the Superman icon is presented. Well, he was just plain marvelous as Clark Kent, but his personal identity was humiliating to him and he wanted other things besides being a t.v. performer. She wanted him as he was and refused to help him further a film career. Thus, when he found a younger woman and fell in love, she set out on a murderous path of revenge.

      There were perplexing endings so you can take your pick as to who actually killed him in his own house, or if he did indeed kill himself. I always believed you every time, he'd told her; I had no idea I could spread so much joy. There was much more going on that you realize, and the guys were all frauds. Nothing was as it seemed. Before he met his demise, he told her, "You owe me an explanation," which he never got. All he got was a fatal shot in the head. It was depressing. One woman commented to me on the way out, that it was well-done. I repleid that I would have to think about it.

      Actually, two stories were woven into one: the ill-mannered investigator played by Sean Penn with his sordid life and that of the major characters which made the movie rambling and disjointed. How's that? Why's that? A good biography of the first Superman on the screen, someone we all admired, was not in this movie. Instead it was like 'Sin in the City' in the Hollywood of the Fifties. No wonder Eddie went wrong, as he believed in that stuff. It was all make-believe and dangerous.

      You can skip this one and watch it on late-nite t.v. in the near future. There is not much redeeming value in watching one of your heroes sullied in this manner. Even if he was only a man, not a Superman, in person. He had the right to live out his life, but that one married woman felt differently. She is the villain even if she didn't pull the trigger. It's possible she did it in person, but with this story as presented here, we will always have to wonder.

      Dumbing Down: Essays on the Strip Mining of American Culture
      Average customer rating: 3.5 out of 5 stars
      • Looking for the Exit
      • Different Persuasions on the Subject.
      • An awful whining book!
      • Goes against the grain of culture... and so it should!
      • Simplistic and Contradictory
      Dumbing Down: Essays on the Strip Mining of American Culture

      Manufacturer: W. W. Norton & Company
      ProductGroup: Book
      Binding: Paperback

      Popular CulturePopular Culture | Social Sciences | Nonfiction | Subjects | Books
      CulturalCultural | Anthropology | Social Sciences | Nonfiction | Subjects | Books
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      4. In Defense of Elitism In Defense of Elitism
      5. Bad Or, the Dumbing of America Bad Or, the Dumbing of America

      ASIN: 0393317234

      Amazon.com

      The idea that American culture is entering a great age of stupidity is something we hear everyday, but what distinguishes this collection of essays on that theme is the diversity of the commentators (and the damage they survey) and the wit exhibited in their reports. Noted essayist Phillip Lopate reports on Hollywood as afraid or merely unwilling to present characters who happen to be intelligent; Ken Kalfus writes about how Star Trek exhibits took the place of real science at the esteemed Hayden Planetarium; and Jonathan Rosen offers a controversial essay arguing that tragedy is trivialized by such institutions as the Holocaust Museum. While Dumbing Down contains more than 20 insightful essays delineating how American culture is being degraded, the effect is not depressing, but rather hopeful, in the sense that problems must be identified before they can be fixed.

      Book Description

      Passionate observers across the political/intellectual spectrum confront the downward spiral of American life, art, and thought. With vigor, wit, learning, common sense, and urgency, twenty-three essayists--including John Simon, Cynthia Ozick, Phillip Lopate, George F. Kennan, Sven Birkerts, Joseph Epstein, and Brad Leithauser--examine aspects of our pan-cultural "dumbing down" and offer both diagnoses of and possible cures for this wasting disease.

      Customer Reviews:

      5 out of 5 stars Looking for the Exit.......2007-05-30

      I read a lot, but there is no book I have reread as much as Dumbing Down. The editors--Wasburn and Thornton - have chosen their twenty-five essays with such care that one hardly minds he is in pretty well-walked over territory: the attack on zany feminism, the indecipherable mission of current secondary school curricula, the total surrender of English departments in their once noble chore of trying to teach composition, MTV as felt thought, postmodernism, and the now arcane epistemology of once what was an accessible field-- the social sciences. To this last field, the essayist and Chair of the Department of Sociology of City College, City University of New York, Steven Goldberg, shares with the reader what he calls a "haggis of overwritten nonsense" common to introductory texts:

      We need a language that enables us to perpetually and conceptually
      negotiate our way between sameness and opposition,
      that permits the recognition of kinship in difference and difference
      among kin; a language that encodes respect for difference,
      particularly , alterity without repudiating the underlying
      affinity that is the first prerequisite for knowledge (98).


      Every essay is as well written as Goldberg's and equal to the task of allowing the target to blow himself up with his own petard. Thus, if the postmodern scene is not quite to your liking -- but you never knew quite why-- these twenty-five essayists will give you the compass.

      4 out of 5 stars Different Persuasions on the Subject........2006-07-12

      This is a good study of the problem thirty years later. There's nothing to be done now, as it has been perpetuated by those in the upper echelons. No influence is greater than that of America's schools. Children spend thirty hours a week in school during thirteen of their most formative years.

      After 1960, when life was moral and family oriented, schools took on the parental role and punished children who would not bend to their strict discipline. The rules and regulations of an unjust corrupt system, I hated the power the schools exhorted and forced on the students and, as a consequence, their parents.

      The bigger and meaner boys (bullies) were able to hold sway, and public school no longer was for the more intelligent. Integration tried to bring the brighter Caucasians down to the level of the lowest blacks. So much for equality.

      This was not education, but indoctrination to produce a 'chocolate' race, according to the New Orleans Mayor (he said that and got elected again anyway, so what's all the crap!) It was an abomination against God who created the different races. The blacks predominated and brought a gutter mentality to the fore.

      Private schools flourished as the more sensitive students could not cope with this depravity. But they were only in the larger towns. A college biology teacher had to move to Nashville to find a safe place for her precocious son, away from the violence and nastiness of the minority children which was inbred. This coward has a different opinion but needs to read these varied essays --used the cowardly way like a certain Texan did in March.

      America has changed, even more so since 1999 with the influx of the illegals from Mexico. In this town, people from all over the world ride the public buses, speaking their own languages; some are students at the University. What is most disturbing is their refusing to learn to speak English. Here they are in the South, but who knows what they are saying.

      The dumbing down of our students before college leaves them unable to compete with those foreigners who received better education with the exception of languages. Lamar Alexander, former Governor of Tennessee, was advocating year-round school for twelve hours a day, in 1989. Education will never catch up to what it was before LBJ's Great Society reform. This is the demise of education.

      This book is an eye-opener with its truth (confirmed by factual information) about the decline of education and life in America since the 60s, and the consequences we will be forced to suffer through as a result of immoral leaders with no belief in God. The harassing person who hates this review can write one of his or her own. Debate is alive and always has been since the beginning of any type of government in this country. Lawyers still debate. So can reviewers, but you don't step on the other person's freedom of speech.

      1 out of 5 stars An awful whining book!.......2005-02-03

      I was sucked into this book as one of the "campanion" books to a book that I was purchasing through Amazon. I was hoping for an insightful book on our culture, instead it was just a bunch of whining people who use tiny examples of people behaving badly in public and try to roll it into an argument that our society is basically bad. Honestly, they use examples like people acting rudely on a bus!

      The only type of person who would enjoy this book is a crotchety old fart who is looking for evidence that his bitchy, whining, and negative view of the world is correct. Everyone else should avoid this book!

      Oh, the introduction is written in an extreme acedemic style. It's been awhile since I studied up for the GRE, so I had to pull my thesaurus out a number of times to try to follow the editor's introduction. I gave up after awhile because it was obvious that he had a bigger thesaurus than mine. (I couldn't find some of the words!) Okay, I'm impressed, your vacabulary is bigger than mine, but you lost your audience, so what's the point?!!

      Save your money, and avoid this book.

      Patrick Robinson

      5 out of 5 stars Goes against the grain of culture... and so it should!.......2004-04-14

      This must be the most politically incorrect book that you could read. But that is its strongest point. You have to be incorrect today to think properly. Behind every great movement which overturned a declining society there has been incorrectness. This book bucks the tide. It is unashamedly non-conformist. For that reason, it is a wonderfully stimulating read. My guess is that it will only appeal to those who already think like the authors. But if it does enlighten a dyed in the wool follower of political correctness that will be a welcome marvel!

      2 out of 5 stars Simplistic and Contradictory.......2004-01-03

      The writers pepper the Forward and Introduction with stimulating vocabulary, beautiful poetry, and sharp epigraphs ("Nothing gives [one] such a sense of the infinite as stupidity.") And an early section called "Dumbing Down: Some Leading Indicators" presents some gems from popular periodicals decrying the decline of civility, decay of culture and contempt for elitism.

      But early in the first essay (on education) the writer's argument loses clarity, and he starts contradicting himself. He complains about "the laissez-faire attitude toward dress and courtesy" at today's schools, but in the next pages complains about "non-academic courses focusing on personal behavior" (the offending subject: Respect.)

      The writer sees social studies classes as wasting too much time "invested in the doctrine of ... rights of privacy, rights of children, rights of criminals, rights of pornographers, rights of everyone to everything - [without] any suggestion of the baleful consequences of that doctrine..." Regarding the teaching of American history, the writer laments the minimization of "older paradigms of federalism, industrialism, and expansionism" and the changing of a "once triumphal Columbian conquest" to one where "disease-carrying Europeans encounter and enslave innocent people of color." In World history the Greeks suffer from inattention, while too much time is wasted on Coptic Ethiopia. History courses, the writer argues, have become too "empathetic" and that "historical sufferers and victims groups receive belated recognition and redress." By learning of this "unfulfilled national promise," children might become more virtuous and sensitive, he argues, but, alas, dumber.

      The writer complains that children are being taught "critical thinking" instead of rote learning, then complains that "Love of the beautiful may be the last and finest sacrifice to the radical egalitarianism." The writer sounds as though he doesn't really mind kids being taught critical thinking as long as at the end of twelve years, they are able to use those skills to realize that the art, poetry, music, and literature that the writer prefers are the only good ones. It's not enough to love Shakespeare; you have to hate "Dances With Wolves," "Pulp Fiction," and "Forest Gump," too. (He also complains that there are no dramas today about anything except AIDS.) But besides loving Shakespeare, you have to view the casting of any non-white actor in a Shakespeare's play as evidence of the "dumbing down" of America,

      There is no doubt that discourse in America has been "dumbed down," but the arguments these writers make are uninformed, naïve, racist, and, well, stupid.
      Dumbing Down, Essays on the Strip Mining of American Culture
      Average customer rating: Not rated
        Dumbing Down, Essays on the Strip Mining of American Culture
        Edited By Katharine Washburn & John F. Thornton (I
        Manufacturer: New York: W.W. Norton & Company, Inc. 1996
        ProductGroup: Book
        Binding: Hardcover
        ASIN: B000NXA4XW

        Perplexing Pencil Puzzles (Mensa)
        Average customer rating: Not rated
          Perplexing Pencil Puzzles (Mensa)
          George Bredehorn
          Manufacturer: Sterling
          ProductGroup: Book
          Binding: Paperback

          GeneralGeneral | Puzzles & Games | Entertainment | Subjects | Books
          Logic & Brain TeasersLogic & Brain Teasers | Puzzles & Games | Entertainment | Subjects | Books
          PuzzlesPuzzles | Puzzles & Games | Entertainment | Subjects | Books
          ASIN: 1402707215

          Book Description

          Grab a pencil, pull on your thinking cap and get ready to solve some of the most baffling brain-benders ever. There are puzzles that ask you to fill in blanks, unscramble words, and decipher clues. Try "split decisions" where the only clues are letter pairs, and each answer consists of two words that share certain letters. In "ultimate crossword" puzzles, you need to crack a code to replace numbers with letters. Test your anagram skills with "anagram loops," and see if you can find the five "big words a-hiding" in a grid. "Latticework" puzzles feature words that interlock and fit a given category, and "fill-in station" puzzles ask you to complete a grid with nine given letters so that three-letter words are formed in all places indicated. With 17 types of puzzles and hundreds of challenges, you'll be happily occupied for hours of solving fun.

          Search Engine Visibility
          Average customer rating: 3.5 out of 5 stars
          • Dated, but still useful
          • General info is great
          • Web Sites
          • Good if you're building a new site
          • General advice only.
          Search Engine Visibility
          Shari Thurow
          Manufacturer: New Riders Press
          ProductGroup: Book
          Binding: Paperback

          InternetInternet | Home Computing | Computers & Internet | Subjects | Books | Internet & Education | Online Searching | Web Browsers | Web for Kids
          GeneralGeneral | Computers & Internet | Subjects | Books
          Look Inside Computer BooksLook Inside Computer Books | Trip | Specialty Stores | Books
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          2. Search Engine Advertising: Buying Your Way to the Top to Increase Sales (VOICES) Search Engine Advertising: Buying Your Way to the Top to Increase Sales (VOICES)
          3. Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech)) Search Engine Optimization For Dummies, Second Edition (For Dummies (Computer/Tech))
          4. Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press) Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site (Ibm Press)
          5. Winning Results with Google AdWords Winning Results with Google AdWords

          ASIN: 0735712565

          Book Description

          Search Engine Visibility is not about merely obtaining top positions in search search results. Rather, Search Engine Visibility is about designing, writing, and creating a web site primarily for your site's visitors, adn helping them find what they are searching for via the major search engines, directories, and industry-related sites.

          This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs.

          "Shari Thurow has been consistently one of the best rated speakers at our SearchEngineStrategies.com conferences for her ample advice on how to build web sites that 'naturally' attract traffic from search engines. Now she puts that advice into print, creating a great companion book for anyone involved with constructing web sites. The book teaches you how to create web pages that please search engines and human visitors alike." --Danny Sullivan, Editor, SearchEngineWatch.com

          "The SEO industry can be a huge pitfall for the uninitiated. Fraud, gimmicks, and misunderstanding run rampant. Which is why we are so fortunate to have Shari Thurow in the field. Shari is a straightforward, knowledgeable, perceptive, and experienced practitioner of search engine optimization, marketing, and placement. She knows what it takes to get top positions in the major search engines and--even more importantly--knows what not to do to avoid being blacklisted. Shari is a trusted and active voice in the SEO field, and she always stays abreast of the latest changes."--Adam Audette, Owner, Adventive.com, home of I-Search discussion list; Moderator, bCentral Daily Digest

          Customer Reviews:

          4 out of 5 stars Dated, but still useful.......2007-01-19

          Shari Thurow should consider updating this title. It's only three, going on four, years old, but much has changed in the world of search engines.

          Even so, the book is very worthwhile for anyone new to the subject of search engine optimization. If your budget is limited, however, Peter Kent's book on search engine optimization might be the better advised purchase.

          Jerry

          4 out of 5 stars General info is great.......2006-08-18

          The specifics are outdated in this book, but well worth the purchase price for the general principles that will probably remain timeless.

          Decent layout/structure

          Great for a total SEO novice

          1 out of 5 stars Web Sites.......2006-07-13

          I would recommendthis book for anyone teaching a coarse in web site development or any one making a web site. I have made 3 web sites and they would have been better if I had read this book.

          3 out of 5 stars Good if you're building a new site.......2006-04-21

          Shari Thurow's "Search Engine Visibility" offers the basics of designing a search-engine-friendly website. It is a bit outdated, but does still provide lots of useful tips. It is quite readable and on the brief side. Ms. Thurow uses a sample organization, a Tea company, to illustrate her points.

          If you are building a website, you know nothing about SEO, and you want to be sure that you cover the SEO basics for your website, you might find this book helpful. However, if you already have an existing website and you want to improve your search engine visibility, and especially if you are looking for a book that will teach you all about SEO, this is not a good choice.

          3 out of 5 stars General advice only........2006-03-01

          Although the author claims to have a 100% track record in increasing her customers' search engine rankings, the book does not contain sufficient biographical account from which the reader can learn to duplicate the author's stellar results.

          The book does provide the basic framework of search engine positioning, which is helpful and very much worth knowing. However, there is a difference between increasing a site's visibility to search engines and increasing its visibility to search engines' users.

          Although one learns the basics of search engine positioning after reading this book, one is left longing for the kind of knowledge used by SEO professionals who charge $150 an hour to deliver real results. One can only hope that one of them will write a manual on how to do the same.
          The impact of metadata implementation on webpage visibility in search engine results (Part II) [An article from: Information Processing and Management]
          Average customer rating: Not rated
            The impact of metadata implementation on webpage visibility in search engine results (Part II) [An article from: Information Processing and Management]
            J. Zhang , and A. Dimitroff
            Manufacturer: Elsevier
            ProductGroup: Book
            Binding: Digital
            ASIN: B000RR4AN4

            Book Description

            This digital document is a journal article from Information Processing and Management, published by Elsevier in 2005. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

            Description:
            This paper discusses the impact of metadata implementation in a webpage on its visibility performance in a search engine results list. Influential internal and external factors of metadata implementation were identified. How these factors affect webpage visibility in a search engine results list was examined in an experimental study. Findings suggest that metadata is a good mechanism to improve webpage visibility, the metadata subject field plays a more important role than any other metadata field and keywords extracted from the webpage itself, particularly title or full-text, are most effective. To maximize the effects, these keywords should come from both title and full-text.
            The impact of webpage content characteristics on webpage visibility in search engine results (Part I) [An article from: Information Processing and Management]
            Average customer rating: Not rated
              The impact of webpage content characteristics on webpage visibility in search engine results (Part I) [An article from: Information Processing and Management]
              J. Zhang , and A. Dimitroff
              Manufacturer: Elsevier
              ProductGroup: Book
              Binding: Digital
              ASIN: B000RR4AMU

              Book Description

              This digital document is a journal article from Information Processing and Management, published by Elsevier in 2005. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

              Description:
              Content characteristics of a webpage include factors such as keyword position in a webpage, keyword duplication, layout, and their combination. These factors may impact webpage visibility in a search engine. Four hypotheses are presented relating to the impact of selected content characteristics on webpage visibility in search engine results lists. Webpage visibility can be improved by increasing the frequency of keywords in the title, in the full-text and in both the title and full-text.

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