Reports of the United States Tax Court, Jan 1, 1988-June 30, 1988

Book Description

Garfield lives his life to the fullest . . . 9 times!
Cave Cat -- the first cat crawled out of the sea 10 million years ago. He was happy to be out of the water -- until he met Big Bob!
The Vikings -- he was big, he was mean, he was a Viking. Garfield the Orange had looted a lot of cities, but none like St. Paul, Minnesota.
Babes and Bullets -- Sam Spayed wasn't the best private investigator in the world, but he did have one terrific thing going for him -- a secretary who made a great cup of coffee.
The Exterminators -- no mouse was safe from the exterminators. Catching mice was their life. It wasn't a pretty job -- especially the way they did it.
Lab Animal -- specimen 19-GB was not happy at the prospect of being dissected, so he did something about it. What happened set the federal government on its ear.
The Garden -- life was a carefree romp among hovering harmonicas for Cloey and the orange kitten . . . until they confronted the crystal box.
Primal Self -- he was an ordinary house cat leading an ordinary existence. A shadowy memory from another time changed all that.
Garfield -- the marvelous cat we all know and love. This is his life in a nutshell.
Space Cat -- he was lost in space with a computer built by the lowest bidder. And, he was not about to let his life slip away that easily.

Customer Reviews:

Garfield as you've never seen him before (and never will again).......2007-09-01

Before Garfield and Friends, before the milestone anniversaries, before...yes...the Internet, the fine folks at Paws Inc. decided to get creative.

This 1984 work is a series of unusual short stories chronicling Garfield's past (and present and one future) lives. All of them are dramatically different from the mundane 3-panel comic or even the early TV specials. Supposedly the point is to illustrate how the present Garfield's personality came to be, but a lot of it looks all the world like it's just for fun or what someone on the Paws staff thought was a cool idea.

Except for Babes and Bullets, the stories are very simple, if not perfunctory (I got through The Exterminators in less than 2 minutes the first time). What really makes this great is the sheer variety of the tales and the artwork that goes with them. The artwork deserves special mention, as it's vastly more elaborate and detailed (and pretty!) than anything else I've ever seen under the Garfield banner.

Ultimately, as Jim Davis himself says in the introduction, the whole point of the book is that Garfield is supposed to entertain. There's nothing here that I'd consider even remotely "canon", and in fact completely lacks anything even remotely resembling a consistent timeline (which is why I don't have any problem with the TV version being so different).

It's the most fascinating, weird, wonderful, offbeat, and unbelievable Garfield has ever been. That alone makes this a must-have.

Some details on the individual stories:
In The Beginning (prologue) - We're given a glimpse into the creation of the chubby orange icon. The setting is a computer-aided design and development center, headed by an ornery boss ("Cat Man", for lack of a better name) and staffed by a disgruntled crew of technicians. Airbrushed color graphics. (It's uncertain whether this is supposed to represent Paws Inc.; the techs are presented as generic workers, and no names are given.)

1. Cave Cat - This is one of three stories (the others being The Vikings and The Exterminators) to use "comic book" style artwork. A short, silly tale about a prehistoric Garfield emerging from the sea, chasing after a female cat, and being mercilessly domesticated by early man. Odie's prehistoric origin is also given.

2. The Vikings - A small clan of Vikings and their pet, Garfield The Orange, find themselves in modern-day Minnesota and struggle to fit in. As weird as it sounds. This is the most "adult" of all the stories (although still a far cry from South Park and the like), and also has the dubious distinction of having the only instance of The Word That Means The Same Thing As "Donkey" in the Garfield universe (and I was as surprised as anyone when I discovered it). The transformation into ordinary Americans alone is a bundle of laughs.

3. Babes And Bullets - The longest and wordiest of the stories, and one I always found a little cumbersome; it seems like it should be a whole book by itself (which it eventually did become). If you have a little patience, however, it's an entertaining tale, and even today I'm impressed that writer Ron Tuthill was able to pull it off. The characters are black-and-white anthromorphs, which I found simultaneously fascinating and a bit disturbing.

4. The Exterminators - Pure, unbridled, shameless, mindless slapstick, and a direct, er, tribute to The Three Stooges. If anything, it's too short; those nitwits should've really had the chance to wreak total havoc.

5. Lab Animal - One of the two "dark" stories. Garfield is a captive in a federal research facility and makes a desperate dash for freedom after having an unspeakable experiment performed on him. Minimal dialogue; it's pretty much pure action. There's a tiny bit of violence, but no blood (thankfully). This supposedly explains Garfield's fear of medicine, although what happens to him here is far more extreme than anything Liz ever subjected him to.

6. The Garden - By far the most visually impressive story; surrealistic landscapes with a dizzying array of colors. This is sort of a riff on the Garden of Eden story, but it also encapsulates the whole Garfield ethos: fun, happiness, friendship, love. Somewhat predictable ending (maybe), but a beautiful tale nonetheless.

7. Primal Self - The other dark story, and the most...well, difficult to explain. Virtually no dialogue; it's just a short montage of vaguely creepy scenes where what's "really" going on is left to our imaginations. Despite what you may have heard, there's no violence, but this is by far the most unsettling Garfield-related tale ever. Personally, I loved it. :-D

8. Garfield - An utterly non-canon telling of Garfield and Odie's origins. This is the only story that's done in the same style as the actual comic.

9. Space Cat - And to round it off, a "graphic novel"-esque saga of a futuristic Garfield's ill-fated foray into outer space. Lots of great snappy dialogue, some nice in-jokes, and a suitable nemesis. And the twist ending is PERFECT. I won't spoil it; suffice to say that this story isn't as far in the future as you might expect...

Jim Davis reveals hidden qualities.......2007-03-22

I used to be a big fan of Garfield when I grew up in the 70s and 80s. I've always maintained an interest in comics as a medium, but as I ascended into adolescence Garfield was rapidly replaced by new mature favourites such as the graphic novels of people like Alan Moore, Will Eisner and Neil Gaiman. The Garfield concept is, after all, very limited and rather monotonous, focused as it is on standard themes such as Garfield's gluttony, Jon's social ineptitude etc.

A couple of years ago I was walking past a second hand comic store and happened to see "Garfield: His 9 Lives" displayed in the window. It was obvious from the cover design that this was an attempt at a new take on the comic, and it sparked my curiosity. What I found was something very different from the Garfield I had known as a child - deep, introspective and in parts even dark and disturbing. It most certainly gave me a new found respect for Jim Davis - I would imagine that it takes both courage and creativity beyond the capabilities of most average unprovocative syndicated cartoonists to experiment with their characters to such an extent, and to do a good job of it.

I can certainly see how some of the stories in this book would be frightening to some children, so I'd say that a bit of caution would be required on the part of any parents who buy this book for their kids. I wouldn't consider it unsuitable, but a bit of parental guidance may be called for in the case of young children who are easily frightened (but then again, the same can be said for much of what is routinely considered "harmless children's entertainment" these days). For myself, as an adult ex-Garfield fan, the reading of this book was however an entirely positive experience.

A fun and fascinating look at Garfield.......2007-03-02

All cats have 9 lives, right? So what about Garfield? What were *his* other lives like?

This thought led to not only this book, but an hour-long television special, each with lives in common (Cave Cat, The Garden, Lab Animal 19-GB, Garfield, and Space Cat) and different (The Vikings and Primal Self being the most different). Also, while the TV special features a cameo by Krazy Kat and two musical lives (the cracked Court Musician and the touching Diana's Piano), the book relies on visuals for its character.

It should be noted that this book is nowhere near as child-friendly as its animated counterpart. In The Beginning is a lot less oblique in its portrayal of God, and portrays Heaven as an office building (patterned after the one used at the time by PAWS, no doubt), and the network-friendly ending is nowhere to be found. The Vikings spoofs comic books in a manner not unlike Mad magazine, with all the entendres one would expect. Babes And Bullets, which was later adapted into its own special, reads like an old detective novel (and, unlike the special, involves priests instead of professors). Lab Animal 19-GB is a darker, more politically aware Garfield tale than is the norm, and Primal Self is bone-chillingly frightening (particularly the final splash page).

These caveats aside, Garfield: His 9 Lives is a great read and, more often than not, extremely funny. The Exterminators, for example, which was likely eliminated from the special for time constraints, is especially funny if you enjoy The Three Stooges (and who doesn't?). And even with the altered ending, Space Cat is still a grand farce of Shatnerian proportions (though some of the funnier sequences were concocted for animation, instead of this book). If you like Garfield, you'll certainly enjoy this flight of fancy and its animated cousin.

A somewhat twisted part of my childhood..........2007-01-04

First off I am not a kid; I am 16. I remember reading this book VERY often in my elementary school library with my friends; it was very popular. Interestingly enough, I also remember the somewhat more adult parts of the book, despite the fact that I was too young to be shocked by any of it! Anyway, it's a darn shame that for the past five years or so the Garfield comic has been just completely unfunny, and for me this is a reminder of the good old days when I considered Garfield hilarious(we had a lot of the old collections in our elementary school). Highly reccomended.

Strange and off-balanced interpretation of Garfield's "lives".......2006-12-22

With an introduction to each by the feline himself, the book details the nine adventures that befell the incarnations of Garfield in their respective lives. The stories are, for the most part, written by creator/artist Jim Davis, while the illustrations are provided by others, adding their spin on the "look" of the cat.

It's the "mixed bag" feel that causes some concern for this reviewer. While the majority of the "tails" have the whimsy and lovable sarcasm that makes the cat popular among comic strip readers, there are a few that take too many liberties and portray a more "pulp fiction-type" scenario.

Two of the latter are "Lab Animal" in which a lab cat escapes and is pursued by searchers and dogs and "Primal Self" with its disturbing final scene. Both of these are not for children.

"Babes and Bullet," homage to Sam Spade, is a bit too sexually suggestive in its text, written in the form of a Raymond Chandler novel.

"The Vikings" is a nice farce but may be over the head of younger readers.

Only does "Cave Cat," "The Exterminators," "The Garden," "Garfield," and "Space Cat" capture the essence of the beloved cat.

A marginal recommendation can be given for this collection, being unsuitable for ALL members of the family.

For the most part, it's for young teens and adults ONLY.

Average customer rating:

Garfield His 9 Lives -
Jim Davis -
Manufacturer: Ballantine Publishing -
ProductGroup: Book
Binding: Paperback

Garfield | Comic Strips | Comics & Graphic Novels | Subjects | Books
ASIN: B000R9IP2E

Average customer rating:

Garfield His 9 Lives-
Jim Davis -
Manufacturer: Ballantine Publishing-
ProductGroup: Book
Binding: Paperback

Garfield | Comic Strips | Comics & Graphic Novels | Subjects | Books
ASIN: B000PS8270

Average customer rating:

Garfield, His 9 Lives
Jim Davis
Manufacturer: New York: Ballantine Books, 1984
ProductGroup: Book
Binding: Hardcover

Garfield | Comic Strips | Comics & Graphic Novels | Subjects | Books
ASIN: B000NXGFPS

Average customer rating:

Garfield: His 9 Lives
Jim Davis
Manufacturer: Ballantine Books
ProductGroup: Book
Binding: Hardcover

General | Drawing | Arts & Photography | Subjects | Books

Garfield | Comic Strips | Comics & Graphic Novels | Subjects | Books

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ASIN: 0345320743
Release Date: 1984-11-12

Book Description

Garfield, the cat with an ego as big as his appetite (and proud of it!), wants you to pump up your self-image and start acting like the superior person you are!

In The Me Book, Garfield covers all aspects of superiority, from basic self-confidence to world domination, including tips on how to:
-- Accept the admiration of others
-- Whip a flabby ego into shape
-- Dress to impress
-- Claw your way up the corporate ladder
-- Condescend to just about everybody

These and other invaluable tips will soon have you saying like Garfield, "I've gotta be me, I'm too good to be anyone else!"

Average customer rating:

Garfield His 9 Lives
Davis Jim
Manufacturer: Ballantine
ProductGroup: Book
Binding: Hardcover
ASIN: B000NV73JC

Average customer rating:

Garfield His 9 Lives
Davis Jim
Manufacturer: Ballantine
ProductGroup: Book
Binding: Hardcover
ASIN: B000NYAVUW

Average customer rating:

Very disappointed

Introduction & Illustrations Enhance the Reading

Older the Fiddle, the Better the Tune, The : The Joys of Reaching a Certain Age
Willard Scott
Manufacturer: Amazon Remainders Account
ProductGroup: Book
Binding: Paperback

Humor, Comics & Pop Culture | Bargain Books | Stores | Books
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If I Knew it Was Going to Be This Much Fun, I Would Have Become a Grandparent Fi

ASIN: B000FILL8C

Book Description

illions of people watch the exuberant Willard Scott each week on the Today show, where he acts as weatherman and wishes a 'Happy Birthday!' to centenarians all across the country. In his book The Older the Fiddle, the Better the Tune, Willard asks a wide range of people of various ages, 'What are some of the greatest things about getting older?' From the delight of having grandchildren to the joys of senior citizen discounts to sage advice on life's challenges, the answers are always surprising, often moving, and sometimes very funny.

Customer Reviews:

Very disappointed.......2003-07-14

As a member of A.A., I simply will not buy a book written by another member that so flagrantly breaks the most important tradition of the society he purports to embrace. I hope Willard Scott will reconsider his decision to break his anonymity at the public level. Not only will any future slip of his hurt A.A., but he has set a precedent for any future celebrity, not all of whom will remain sober after they disclose their membership. I heard Scott's C-SPAN interview, and he seems to claim a disingenuous ignorance about this important A.A. tradition, a tradition that all newcomers to A.A. are immediately and thoroughly taught. Scott says he wants to help others; he may want to. But A.A. will help more people than any individual can, and he jeopardizes A.A. by publicly announcing his membership.

Introduction & Illustrations Enhance the Reading.......2003-06-04

6/3/03 The amazon editorial review listing of the celebrities , (plus the celebrities listed on the back jacket which they did not include(Wally Amos,Pat Boone,Soupy Sales, The Amazing Kreskin, Fred Rogers ,plus about 10 others (incl of Dick Martin)make it a book that many will purchase without even browsing(I borrowed it based on the well illustrated jacket)....The ordinary people give "much food for thought"(although I could not find the one written by the former mayor of Pittsburg...,many have stopped to 'smell the roses'..many have become the workholic that they felt retirement's funds and funs would rid them the addiction of...then there's Sofia Gelman(Pg 152)a retired neurologist 's whose poem begins "Don't laugh at me,I'm taking classes at the police academy,Imagine me in my 70's, Still eager to fulfill my life motto'Not to miss' ,which was the next profile after a quote from Mark Twain: "Wrinkles should merely indicate where the smiles have been".

Older the Fiddle, the Better the Tune, The: The Joys of Reaching a Certain Age

Average customer rating:

Older the Fiddle, the Better the Tune, The: The Joys of Reaching a Certain Age
Willard Scott
Manufacturer: Hyperion
ProductGroup: Book
Binding: Hardcover
ASIN: B000NE6LSS

Book Description

Girls! Girls! Girls! The carnivals, the girls, and the scams-a journey back through time to the glory years of traveling adult entertainment. Many of these photos have never been seen before, and no one has published a book exclusively devoted to the women (and men) who performed in girl shows. Included are 200 photos from 1900 onwards in A. W. Stencell's book about this cultural phenomenon. Covered are girl shows' European origins, their American developments, their heyday after World War II, and their ultimate demise in the face of men's magazines, strip clubs, and x-rated videos.

Customer Reviews:

A Favorite! Totally Titillating!.......2006-06-07

I teach burlesque dance and lecture on burlesque and striptease, and this is one of the books I always recommend--I consider it absolutely essential for students of the genre. It's a fabulous history of girl shows, and it's fun and informative for anyone with any kind of interest in the subject. It goes beyond stagnant discussions of the place of striptease in society, and gives the reader an opportunity to understand that there is too much variety in the field to ever settle for one definition of what constitutes real burlesque. The text is a pleasure to read, with plenty of detail that is bound to be news to both scholars of the leisure arts and folks seeking a little breezy entertainment. It includes descriptions of other people involved in the Girl Shows, including the producers, the patrons, the variety artists, and more. And the pictures are amazing--what a collection Stencell has!

Cotton Candy and Peanuts anyone?.......2005-11-22

D'you ever wonder where all the stars of Burlesque went during the hot summer months before air conditioned theaters? Well, they went on the road in carnival shows, and this is the story of that world. This is a lovely, delightful, very informative book!I was enthralled by the stories of these plucky men and women who travelled across the country bumpin and grindin. This is a great book to read after watching "The Greatest Show On Earth". I especially enjoyed the sections on Burlesque performers, and the chapter on "Hooch" dancers was interesting too (kinda gives you some insight on why Vera Ellen was so horrified to be discovered as a hooch dancer by Gene Kelly in "On the Town"!) This book is an absolute must buy/must read!!!

Fan Dances and Fantasy.......2001-09-07

For anyone who is old enough to have seen a "Girl Show" on the midway of a traveling carnival, this book is a great piece of nostalgia. For those who have never seen or heard of these titilating venues, this book is a look at a forgotton age. The profuse illustrations and photographs are priceless glimpses of our societies changing moral compass, and the interviews and transcripts of early ballyhoos are a hoot.

Average customer rating:
Card by Card: Adventures At The Bridge Table
Roy Hughes
Manufacturer: Master Point Press
ProductGroup: Book
Binding: Paperback

Bridge | Card Games | Puzzles & Games | Entertainment | Subjects | Books
General | Puzzles & Games | Entertainment | Subjects | Books
Look Inside Entertainment Books | Trip | Specialty Stores | Books
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Defend These Hands With Me

I Love This Game

365 Winning Bridge Tips

Building A Bidding System

The Weak Notrump: How to Play It, How to Play Against It

ASIN: 1897106076

Product Description

Everything you've always wanted to know about the art of music mastering is now available in one book! Peek into a top-flight mastering house and see the tools of the trade, explore the secrets of making hot masters, and learn rules for frequency balancing and dither. Learn how CDs work and how they're made, and relive mastering history with a separate chapter on mastering for vinyl and how records are pressed. This book extensively covers stereo mastering and also looks into the future with an expansive section on surround mastering and multi-channel delivery. Features interviews with such mastering giants as Bernie Grundman, Bob Ludwig, Glenn Meadows, Doug Sax and others.

Customer Reviews:

A great Introduction To Mastering.......2007-02-06

Having Completed a Sound Engineers course at SAE (value for money debateable), I picked this book up because of the poor teaching in the courses' lessons on Mastering. This book was exceptional with knowledge and some "how to do's" It also lists some of the equipment usedin Mastering. I found it very useful and was able to correct my Lecturers lack of knowledge and thus help the rest of the class. I have passed this book on to most of them and the lecture even wanted to read it. Not currently available in Australia.
Didn't get 5 stars as there is a fair bit of padding out in the pages.
Now my mixes sound so much better and the best reason is that I now know why.
Excellent for beginners. I bought the whole series of three books and have read them all. I never regreted doing it and wish I had of done this earlier. Maybe spending the $10k on a course wasn't the best choice.
Exceptional value for money!!

five stars +1.......2007-01-10

...a great job,i wanna buy all the books of Bobby related to sound.everything is explained so friendly,so...understandable !!!

The Truth.......2005-08-18

The honest truth is that if you want a book telling you how to master and how to apply mastering to your work...THIS BOOK IS NOT FOR YOU. YOU'RE BETTER OFF GETTING THE BOOK BY KATZ!!! For beginners that don't have a clue where to start this book is for you. Throughout the book Bobby O explains the entire mastering from how it's done to the equipment used, how the equipment works and precautionary measures to take before mastering your work. I see why people got pissed off with this book because they wanted to know how to master their project...but instead bobby o. tells you the theory behind mastering for example, how various equipment work, mastering for different media as well as what to buy what the equipment does and the effects they have on the mix. I would recommend this book to anyone that is hesitant about mastering or doesn't have a clue about it. This book will inform you of the process from how it's done to the equipment used and so on...so that in the end you can make your decision on whether or not you want to master your own projects. Awesome book.

Excellent book.......2004-07-08

There is one thing I must say here in defense of this book. Most people who have not dedicated there mind to learning the real craft of mastering may find this book boring. There are no shortcuts. This book explains every single process involved in the so called "black art" of mastering, and in great detail (with the masters). What more could you want? The techniques are there and they are plainly obvious. If you are not familiar with mastering terms and technical jargon then yes, it may be over your head. If you don't understand fundamental pitches and harmonic frequencies, then you may not understand the section on EQ. I could go on but the point is this:
Familiarize yourself with terms before you purchase this book or you will remain lost.
It has helped me tremendously

Earle Holder
www.hdqtrz.com

Save your Money for a microphone cable!!!.......2004-03-20

This book is $35.00 I'll never get back. Better off blind folding yourself and working your toe's.

Mastering Technical Sales: The Sales Engineer's Handbook

Average customer rating:

Detailed info on techniques and processes
Excellent
Essential tool that any SE be they new, experienced, or a manager should read cover to cover.
Excellent
Real World Wisdom

Mastering Technical Sales: The Sales Engineer's Handbook
John Care , and Aron Bohlig
Manufacturer: Artech House Publishers
ProductGroup: Book
Binding: Hardcover

General | Business & Investing | Subjects | Books

General | Engineering | Professional & Technical | Subjects | Books

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All Titles | Qualifying Textbooks - Fall 2007 | Stores | Books

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ASIN: 1580533450

Book Description

Mastering Technical Sales: The Sales Engineer's Handbook covers all of the key areas of selling high-technology products, including detailed action plans to establish personal excellence in key performance drivers in technical sales. This comprehensive volume teaches you how to be more successful as an individual contributor, helping to better ensure promotion within your sales organization, or advancement elsewhere within your company. The book gives you the practical guidance you need to sharpen your skills in sales and technology. Moreover, for the technical manager it explains how to build an infrastructure to support continuous high sales growth.

You are encouraged to use the tested and proven frameworks provided, working with the best practices specially adapted for the sales engineer, to develop a more effective, personalized and systematic approach to improve your personal performance. Special attention is given to the team sales concept and the importance of the contributions of the technical professionals who directly support sales. This book is not the usual update, or rehash of "years-ago" methodologies. Instead, it shows you how to deal with today's vastly higher levels of sophistication in technical products and customer needs.

Download Description

Mastering Technical Sales: The Sales Engineer?

Customer Reviews:

Detailed info on techniques and processes .......2006-07-06

This book is uniquely geared to the sales engineer role, not to general sales reps. Yet anyone selling technology products will learn from the detailed info on techniques and step-by-step processes for the technical sales cycle. Case studies and exercises supplement the book's discussion with real-world perspective. However, the book gives only a brief, passing reference to the role of marketing to support sales activity--an understanding that is valuable to every SE.

Excellent.......2006-04-02

I'm new to the Sales Role and this book is helping me a lot understand not only the process sales but how to deal with politics and things that make the technical sale.

Essential tool that any SE be they new, experienced, or a manager should read cover to cover........2006-01-03

I was challenged a few months ago to explain in detail what makes up a Sales Engineer/Solutions Consultant? What does the role entail and what do you need to know to be successful? Well, if I'd read this book before that exercise then I'd have simply asked the technical trainer I was briefing to read this book!

Mastering Technical Sales, not to be mistaken with the similar sounding Making The Technical Sale by Greenwald & Milberry, is an excellent practical book that covers the needs of not just new SE's but also provides advice and knowledge for the more experienced SE, SE manager or even executive tasked with creating and maintaining an SE organisation. What I found particularly useful were the real world examples of both successful and unsuccessful practice - these lend a level of credibility and relevance to the material that perhaps the Greenwald & Milberry book lacks. (Btw, this is also a fine & very relevant book for any SE). I also particularly liked the chapter organization of summarizing the chapter goals, presenting the material, summary and then presentation of a skill-building summary for both the new SE and the experienced SE.

The book tackles pretty much every aspect of a typical SE's life from what type of person does it take and why do we do this? What do I need to do to be successful? What resources should I call upon? When? How? When & how to use executives. How to leverage corporate resources be they product management, engineering, technical support, marketing, or external resources such as partners. I thought the section on 'crossing over to the dark side' was particularly relevant and accurate as it covers the risks, the rewards and the reality of whether this is something that an SE should consider or not and more importantly, why or why not?

The book covers all the standard stuff very comprehensively from the sales process itself, presentation skills & techniques, objection and competition handling plus the realities of how to manage the sale to avoid the pitfalls of demos, succumbing to technical trials & evaluations or being driven by your competitor's agenda. All excellent material and covered well with real war stories.

Whilst this isn't the cheapest book on the subject, I'd definitely consider it worth every cent. Highly recommended.

Excellent.......2005-07-23

Mastering Technical Sales provides a terrific foundation for the newly-minted Sales Engineer, a growth vehicle for the developing journeyman, and rich source-book for the seasoned professional.

While there are numerous "sales methodology" books available today, nearly all focus on the sales people and provide little or no information for the Sales Engineer and others who address the technical sale portion of the overall sales process. Mastering Technical Sales focuses on this critical area and shares how to manage and execute technical sales tasks to enjoy the highest success rates, both in the sales process and in one's professional growth.

Advice to SE's: Buy it and read it.

Advice to SE Management: Purchase copies for all of your new hires.

Real World Wisdom.......2004-04-17

As a professional technical sales consultant I enjoyed this book. I particularly like the real world examples and case studies for "tricky" sales situations. Even though I think of myself as a seasoned professional I learnt some new techniques and approaches from the book; especially in how to give a technical demonstration of a piece of software.

PS. I met one of the authors who was presenting at a product launch a few weeks ago in New York and got my book autographed.

Average customer rating:
Mastering Engineer's Handbook
Bobby Owsinski
Manufacturer: ArtistPro
ProductGroup: Book
Binding: Paperback
ASIN: 1598634496

Book Description

Now, everything you always wanted to know about the art of music mastering is available in one book! Peek into a top-flight mastering house and see the tools of the trade, explore the secrets of making hot masters, and learn rules for frequency balancing and dither. Learn how CDs work and how they're made, and relive mastering history with a separate chapter about mastering for vinyl and how records are pressed. This book extensively covers stereo mastering and also looks into the future with an expansive section on surround mastering and multi-channel delivery. This updated edition of the best seller, also includes new sections on mastering for television and film, prepping your mix prior to mastering, and mastering in consumer applications like Apple's Garageband.

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