Book Description
From Milk-Bone to Colgate, there are more brands in the marketplace than teenagers in a shopping mall. For those interested in brand management, this WetFeet Insider Guide explores typical career paths; what makes a brand successful; profiles of major players; industry trends; the salary, benefits, and company culture you can expect; and online resources to aid in the job search.
Book Description
From Milk-Bone to Colgate, there are more brands in the marketplace than teenagers in a shopping mall. For those interested in brand management, this WetFeet Insider Guide explores typical career paths; what makes a brand successful; profiles of major players; industry trends; the salary, benefits, and company culture you can expect; and online resources to aid in your job search.
Customer Reviews:
Decent book for students.......2006-07-31
I think this would be a decent book for undergraduates or MBA students evaluating possible career options.
This does not discuss the job position in detail, but it does give a very general overview of what to expect on this career track.
Average customer rating:
- refining my search w/ this guide
- Business and Marketing Student
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The WetFeet Insider Guide to Careers in Brand Management
WetFeet
Manufacturer: Wetfeet.Com
ProductGroup: Book
Binding: Paperback
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ASIN: 1582072744 |
Book Description
From Milk-Bone to Cocoa Puffs to Colgate With Tartar Control, there are more products in the marketplace than men with goatees, and thus the need for individuals to manage these assets. If you're a marketing whiz considering employment opportunities, chances are that you've been visited by the spirit of brand management in some form. Otherwise known as product management, the basic idea is that a team of people are the shepherds of a particular product and are responsible for its performance. The job goes beyond creating the product's image ("branding") in consumers' minds by, for instance, overseeing implementation of a new package design or advertising execution. Whether it's managing a spending budget or convincing upper management to increase a package size to boost sales, everything you do is intended to sell more units, thus making more moolah for the company and putting smiles on those shareholders' faces.
You'll learn about the following topics:
- Who are the top players in the brand management industry, and what do they do
- What are the opportunities for undergrads and MBAs in brand management
- What are the latest trends in the brand management industry, and what does that mean for my interviews?
- What does teamwork really mean in a brand management company
- What kind of a brand management case interview can I expect, and how can I ace it
- What are the opportunities in brand management for people without a marketing background
- More, more, MORE!
Download Description
From Milk-Bone to Cocoa Puffs to Colgate With Tartar Control, there are more products in the marketplace than men with goatees, and thus the need for individuals to manage these assets. If you're a marketing whiz considering employment opportunities, chances are that you've been visited by the spirit of brand management in some form. Otherwise known as product management, the basic idea is that a team of people are the shepherds of a particular product and are responsible for its performance. The job goes beyond creating the product's image ("branding") in consumers' minds by, for instance, overseeing implementation of a new package design or advertising execution. Whether it's managing a spending budget or convincing upper management to increase a package size to boost sales, everything you do is intended to sell more units, thus making more moolah for the company and putting smiles on those shareholders' faces.
You'll learn about the following topics:
- Who are the top players in the brand management industry, and what do they do
- What are the opportunities for undergrads and MBAs in brand management
- What are the latest trends in the brand management industry, and what does that mean for my interviews?
- What does teamwork really mean in a brand management company
- What kind of a brand management case interview can I expect, and how can I ace it
- What are the opportunities in brand management for people without a marketing background
- More, more, MORE!
Customer Reviews:
refining my search w/ this guide.......2003-04-10
i found this guide helped me figure out who i should be paying close attention to. it's a substantive guide that gave me great background material on the field including what's been going on in the last year as well as what to expect when working as a brand manager. i'm now all set with my internship at one of the companies included in the guide. i've also gone ahead and read the Careers in Marketing guide as well, which gave me even more data on what it's like to work in this and related fields.
Business and Marketing Student.......2003-03-07
I found a lot of great info in this guide. It provided a thorough evaluation of the industry and the jobs available in brand management. The round up of key brands and companies was really helpful in helping me target where I want to apply when I graduate. Thanks WetFeet.
Product Description
From Milk-Bone to Cocoa Puffs to Colgate, there are more brands in the marketplace than teenaged girls in a shopping mall. With this ever-growing list of brands comes the need for individuals who can manage these assets. If you're a marketing whiz hoping for a challenging, well-paid career that also allows you to have a family and life outside of work, brand management just might be for you. And, if so, you'd better start planning. The shaky economy of recent years has caused many job seekers to look toward larger, more stable companiessuch as those in the consumer products industrycreating more competition than ever for those coveted positions in brand management.
Average customer rating:
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Waterfront Revolts: New York and London Dockworkers, 1946-61 (Working Class in American History)
Colin J. Davis
Manufacturer: University of Illinois Press
ProductGroup: Book
Binding: Hardcover
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1945 - Present
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ASIN: 0252028783 |
Book Description
During the decade that followed the end of World War II, American and English dockworkers undertook a series of militant revolts against their employers, their governments, and even their union leaderships. In this in-depth comparative study, Colin Davis draws on a wide range of sources to explore the upheavals on both sides of the Atlantic.
Davis examines the dynamics of work and work stoppage along the two pivotal waterfronts, showing how issues of race, organized crime, union affiliation, working conditions, and Cold War politics shaped waterfront uprisings and the state's response to them. He explores other key differences between American and British labor, such as the cultural forces that led to the emergence of rank-and-file dockworkers' movements, degree of governmental oversight, methods of obtaining work, and specifics of ethnic and racial identification.
Addressing questions of why dockworkers were such influential forces in the postwar industrial arena, Waterfront Revolts reveals how workers and trade unions directly influenced cold war politics, the economy, and culture--even across national borders.
Book Description
This digital document is an article from Labour/Le Travail, published by Canadian Committee on Labour History on March 22, 2005. The length of the article is 1044 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details
Title: Colin J. Davis, Waterfront Revolts: New York and London Dockworkers, 1946-61.(Book Review)
Author: Peter Turnbull
Publication:
Labour/Le Travail (Refereed)
Date: March 22, 2005
Publisher: Canadian Committee on Labour History
Issue: 55
Page: 276(2)
Article Type: Book Review
Distributed by Thomson Gale
Customer Reviews:
Ziggy 2007 Day to Day Calendar.......2007-03-08
I love Ziggy and look forward to the desk calendar every year.
Always Enjoyable.......2007-01-26
I find owning a Ziggy Calendar is always an enjoyable experience. He never fails to make us laugh or to empathise with his many struggles. We love this guy.
A laugh a day.......2007-01-21
I look forward to the Ziggy pages each day. You can't help but smile or laugh at Ziggy's unique perspecive on life.
ziggy is the greatest.......2007-01-18
man everytime i look at ziggy, he makes me laugh. what a poor little guy. always having bad stuff happen to him. haha.
Love the Monday start.......2007-01-04
Not only is Ziggy funny but the Monday start of the calendar is addictive. I can't use another calendar now.
Average customer rating:
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Postnegritude Visual and Literary Culture (Suny Series, Cultural Studies in Cinema/Video)
Mark A. Reid
Manufacturer: State University of New York Press
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Binding: Hardcover
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ASIN: 0791433013 |
Book Description
For years the subject of human disability has engaged those in the biological, social and cognitive sciences, while at the same time, it has been curiously neglected within the humanities. The Body and Physical Difference seeks to introduce the field of disability studies into the humanities by exploring the fantasies and fictions that have crystallized around conceptions of physical and cognitive difference. Based on the premise that the significance of disabilities in culture and the arts has been culturally vexed as well as historically erased, the collection probes our society's pathological investment in human variability and "aberrancy." The contributors demonstrate how definitions of disability underpin fundamental concepts such as normalcy, health, bodily integrity, individuality, citizenship, and morality--all terms that define the very essence of what it means to be human.
The book provides a provocative range of topics and perspectives: the absence of physical "otherness" in Ancient Greece, the depiction of the female invalid in Victorian literature, the production of tragic innocence in British and American telethons, the reconstruction of Civil War amputees, and disability as the aesthetic basis for definitions of expendable life within the modern eugenics movement. With this new, secure anchoring in the humanities, disability studies now emerges as a significant strain in contemporary theories of identity and social marginality.
Moving beyond the oversimplication that disabled people are marginalized and made invisible by able-ist assumptions and practices, the contributors demonstrate that representation is founded upon the perpetual exhibition of human anomalies. In this sense, all art can be said to migrate toward the "freakish" and the "grotesque." Such a project paradoxically makes disability the exception and the rule of the desire to represent that which has been traditionally out-of-bounds in polite discourse.
The Body and Physical Difference has relevance across a wide range of academic specialties such as cultural studies, the sociology of medicine, history, literature and medicine, the allied health professions, rehabilitation, aesthetics, philosophical discourses of the body, literary and film studies, and narrative theory.
David T. Mitchell is Assistant Professor of English, Northern Michigan University. Sharon L. Snyder teaches film and literature at Northern Michigan University.
Customer Reviews:
the Memory of Gaia.......2005-04-25
Mokole is a wonderful book detailing the werecrocodiles and weredragons of the World of Darkness. The writing is superb, truly bringing to life the Mokole, and portraying what it is like to posess a racial memory back to the time of the dinosaurs. The feel of incredible antiquity, the weight of ages of Memory and wisdom, keenly permeates this Breedbook. This book does not merely describe the Mokole and their culture, it builds a vivid atmosphere, describing these ancient relics of a distant golden age, and does an excellent job of immersing the reader in their very unique worldview.
The book focuses most on the Australian Aboriginal culture of the Gumagan tribe, although it also describes the other tribes and their cultures. I hardly know anything about Aboriginal culture, but it looks like the authors of Mokole did a good job of respectfully including it in the book without the dreadfulness of Rage Across Australia, and I am glad to see Australia covered in another W:tA book.
The Mokole are an amazing race, and I am eager to play them someday. Their war-form, the Archid, is a dinosaur or dragon, and it is customizable and completely different for each character. The Mokole have all unique totems, rites, gifts, and fetishes, including ghostly totems from extinct species. Although they posess immense physical power - they are weredragons! - they are truly focused on peaceful functions. The are very different in feel and function from the Garou, and should provide many new opportunites for players and STs. Although the Mokole are usually antagonistic toward werewolves, they can work with Garou in the Hengeyokai and the Ahadi, and the book's metaplot provides possibilities for inter-Breed interaction outside of these coalitions.
Every Breedbook includes the Breed's version of the history of the world and their part in it, but the Mokole's story of history spans 200 million years! The Mokole can remember a previous Apocalypse that wiped out the dinosaurs and an earlier intelligent race, the Lizard Kings, and they know of even earlier Apocalypses that came before that one. They believe that Gaia will survive the current crisis. Mokole revolutionizes the history of the World of Darkness. Even among Changing-Breeds, they take an extremely long view, and their insights and stories are interesting to say the least! The Mokole recall the Wars of Rage like they were yesterday, and their tales describe three entire Changing-Breeds that are now exinct. There are even basic rules for constructing games set in the Mesozoic, mostly intended for stories contained in a modern character's Memory.
Finally, although the Mokole are weredinosaurs and speak frankly about evolution and geological Eras, the entire feel of the book is still as fully mystical as the rest of Werewolf, without drifting into genetics or other Weaverish explanations.
The one major problem is the end of the fictional story. The resolution of the story's conflict makes no sense and is silly. Except for that, this is a totally awesome book!
Gaia's Memory.......2004-05-03
This book is everything you need to play the Mokole, were-reptiles who remember (and embody) Gaia's past, the days of the Dragon Kings (dinosaurs). As naturally, the book opens with a comic adventure telling of the Garou Peter Ward's quest to Australia to meet with the Mokole themselves and learn of his heritage. The book then gives the typical introduction, lexicon of terms and an explanation of what it is to embody the dragons, dinosaurs and sea serpents of the past through your Rage. From there it goes on to a great history, telling of the Mokole's creation and the reptilian civilizations of prehistoric times. The Mokole can even remember previous Apocalypses (like the one that destroyed the dinosaurs) and fully expect to live through this one. Details on the Wars of Rage and the War of Shame are given, along with lost Fera (were-bulls, boars and bats) known only to the Mokole. In addition, brief mention is made of human times, like ancient Egypt, the Slave Trade and so forth ("western" history doesn't really matter, since most Mokole come from the tropics).
The next chapter covers the four Streams (tribes) of the Mokole: the Gumagan of Australia who share ties to the Dreamtime, the Makara priest-kings of India and neighboring lands, the primordial Mokole-Mbembe of Africa, the American Southeast and the Amazon and the scholarly Zhong Lung of East Asia's Hengeyokai. Specifics are given for each (like how the Gumagan have strong ties to the Umbra, differences in Mnesis and how the Zhong Long and Makara follow different auspices). Views on other Fera, vampires and even stranger factions (like mummies, voodooists, tribal shaman and Egyptian magi) are given, along with details on names and Duties (the Mokole Litany). The next chapter gives the crunchy bits, covering the Mokole solar auspices, new Traits, forms (not all are crocodiles or alligators; gila monsters, Komodo dragons and gharials are also represented) and Crinos traits (their Crinos form consists of various traits borrowed from other reptiles, like horns, armor, wings, frills, venom and so forth). Details on Totems are also given, along with new Totems, Fetishes and Merits/Flaws. All of these fit right in, from the reptile Totems to Fetishes drawn from Aboriginal culture.
The next chapter covers Gifts for the Mokole, including general Gifts, solar/seasonal auspice Gifts and Stream Gifts, many of which are quite interesting. A number of useful (and uniquely Mokole) Rites are also presented. In the following chapter, we are given a look at useful information on Mokole breeding, Mnesis (their racial memory), the "Innocents" (ghosts of dead metis), camps and relationships with the Nagah (were-snakes). We also get the standard templates, like the Native Rights guerilla and the rainforest ethnobotanist, and NPCs, including Uncle Monday (a centuries old Florida Conjure Doctor), Sister Rae (who has True Faith in the sun), Morwangu (who was involved in the story in the book) and Braney (a Wyrm corrupted children's show host). The book closes out nicely with details on RL crocodilians, monitors and gila monsters, the hatred for vampires (particularly Setites), Mnesis spirits, the Dragon Kings, prehistoric birds and marsupials that once served as Mokole kin, and stories set in the final days or the War of Rage.
The end also includes the typical template for creating and running Mokole characters. This can be used just as easily for western Mokole as it can for the eastern Makara/Zhong Lung (who follow slightly different creation rules). Needless to say, this book blew me away. The Mokole are probably my favorite Fera, and this book is invaluable for playing them. I also appreciated the strong focus on Australian Aboriginal culture which permeates much of this book. All in all, I think this book is quite useful for any Mokole Chronicles (and quite a head ache for those who want to try and figure out the World of Darkness's "cosmology").
What Mokole Is.......2002-08-19
Mokole is a book for an addition to werewolf the apocalypse. You must have the "werewolf: the apocalypse" book in order to use this one to it's fullest ability. Mokole is a book about and how to play a were-alligator, were-crocodile, were-moniter lizards, were-gila monsters, were-caiman, and most importantly... they are all were-dragons! The mokole gives you mnesis, an ability to remember back to the time of the dinosaur kings. If you want to look like a big lizard, godzilla, dinosaur, sea serpent, fire breathing dragon, or oriental dragon.. then this is a book for you. The werewolves are the warriors of gaia, the mokole are her memory.
Makole by James Ray Comer, et al.......2001-10-22
Out of all the kin books for the Wherewolf The Apocalypse game i like this one the most. It gave the much needed variety in the game and allowed for a great game. Allowing characters with these new and interesting powers is great fun, and by adding new sources and titles to your WW library you can laugh and have more fun with your friends that you play with.
I suggest this book to everyone and hope you take my word on it.
great great fun.
I love it!.......1999-11-19
This is a great book. It helps to portray the true peril that the changing breeds are in and it also shows what those who truly desire to restore the balance, not just destroy the wyrm (dissolver) are capable of. This book has enthralled me since I bought it and now I really want to get an all Mokole game off the ground (too bad that my compadres insist on involving Bastet, Changeling, and Vamps :P). If you're considering buying it to this point, DO!
Average customer rating:
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Conspiracy X Mokole: Bodyguard of Lies, Volume 2
Eden
Manufacturer: Eden Studios
ProductGroup: Book
Binding: Paperback
Card Games
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ASIN: 1891153110 |
Customer Reviews:
excellent book.......2003-07-15
This book is an amazing book with so much information that will blow you away. The book took many years to write....
when you read it you will understand why. There were a few slow parts in this book, but overall a five star. Reading
second world war books is somewhat like taking a large Jig Saw puzzle and putting it together piece by piece. After
reading over 30 W.W.II books, Body Guards of Lies put a big part of the puzzle together for me. It's unbias not like
some of the books I have read from USA authors. it's a must read ...you will not be disappointed.
DJM
Average customer rating:
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Ultra-Wideband, Short-Pulse Electromagnetics 6
Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover
General
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Antennas & Radar
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Electromagnetic Theory
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All Amazon Upgrade
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ASIN: 0306474816 |
Book Description
Ultra-Wideband Short-Pulse Electromagnetics 6 was held at the American Electromagnetics 2002 conference June 3-7, 2002 at the U.S. Naval Academy in Annapolis, Maryland. Topics include: UWB Radar Systems; UWB Antennas; Scattering; Pulsed Power; Short-Pulse Measurement Techniques; Time-Domain Computation Techniques; Time-Domain Signal Processing; UWB Polarimetry; UWB Sensing of Terrain; Wavelets & Multi-Resolution Algorithms; Target Detection & Discrimination; Propagation; Underground & Subsurface Propagation; Electromagnetic Theory; New Canonical Problems, Benchmark Solutions; Signal Processing.
Average customer rating:
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Ultra-Wideband, Short-Pulse Electromagnetics 7
Manufacturer: Springer
ProductGroup: Book
Binding: Hardcover
General
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Microelectronics
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Antennas & Radar
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General
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Optics
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Optics
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ASIN: 038737728X |
Book Description
Ultra-wideband (UWB), short-pulse (SP) electromagnetics are now being used for an increasingly wide variety of applications, including collision avoidance radar, concealed object detection, and communications. Notable progress in UWB and SP technologies has been achieved by investigations of their theoretical bases and improvements in solid-state manufacturing, computers, and digitizers. UWB radar systems are also being used for mine clearing, oil pipeline inspections, archeology, geology, and electronic effects testing.
Ultra-wideband Short-Pulse Electromagnetics 7 presents selected papers of deep technical content and high scientific quality from the UWB-SP7 Conference, including wide-ranging contributions on electromagnetic theory, scattering, UWB antennas, UWB systems, ground penetrating radar (GPR), UWB communications, pulsed-power generation, time-domain computational electromagnetics, UWB compatibility, target detection and discrimination, propagation through dispersive media, and wavelet and multi-resolution techniques. This book serves as an essential for scientists and engineers working in these applications areas.
Average customer rating:
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Mokolé: Livro das Raças Metamórficas
Manufacturer: Devir
ProductGroup: Book
Binding: Paperback
Portuguese
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ASIN: 8575320025 |
Average customer rating:
- Very satisfying. Suitable for those migrating to Struts2
- Best alternative for Struts2 Development
- Buy an 8lb bag of coffee before you dive in
- Good book for webwork developers
- Great book but just a wee bit outdated.
|
WebWork in Action (In Action)
Patrick Lightbody , and
Jason Carreira
Manufacturer: Manning Publications
ProductGroup: Book
Binding: Paperback
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Similar Items:
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Ajax in Action
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Hibernate in Action (In Action series)
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Spring in Action
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Java Persistence with Hibernate
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Expert Spring MVC and Web Flow (Expert)
ASIN: 1932394532 |
Book Description
WebWork helps developers build well-designed applications quickly by creating re-usable, modular, web-based applications. WebWork in Action is the first book to focus entirely on WebWork. Like a true "Action" book, it is both a tutorial on WebWork and a sourcebook for its use in demanding, real-world applications. The book goes into considerable depth on how to get desirable web features with WebWork. It uses the same basic (continuing) example as in Manning's Hibernate in Action to show how to integrate WebWork with the popular Hibernate persistance framework.
Although Java was (correctly) touted as the next big programming language, it wasn't until the introduction of J2EE and Servlets that its use really took off. Yet, in spite of the huge popularity of JSPs and Servlets, it was never easy for developers to quickly create re-usable, modular web-based applications. Not long after the introduction of JSPs, WebWork sought to solve those very problems and has been helping thousands of developers ever since. WebWork is a web-application framework used by people who understand that somewhere been "just get it done, no matter how ugly" and "make it perfect" lies their best choice. WebWork helps developers build applications quickly, but its unique design also lets developers build beautifully-designed applications.
Customer Reviews:
Very satisfying. Suitable for those migrating to Struts2 .......2007-09-29
Well done! Few computer books (I can only think of "Perl cookbook") have given me so much satisfaction. Very straightforward, the authors obviously know their jobs and they make a nice effort to deal with every issue worth mentioning. While I read it, every time a question/doubt popped in my mind, I was gladly surprised to find the clear answer some paragraphs later. Completely tuned with the style.
This is a book for people with some knowledge of the basics (Java-based web applications). I was planning to migrate from Struts1 to Struts2 and was frustrated by the available docs (the online book "Starting Struts2" was very weak for me); this book was exactly what I was looking for. Granted, Struts2 is not Webwork, but it is heavily based on it, so -in spite of some changes and dated bits- the heart of the information (and more important, the main concepts) are really here.
Best alternative for Struts2 Development.......2007-09-14
If you are doing Struts2 development, this is probably the best resource around. Hopefully that will change in the coming months. For the most part, the Webworks principals described in this book map over almost exactly to the Apache Struts2 project (with minor exceptions). I purchased this book for all of my developers and we were easily able to complete our project. I definitely recommend this book.
Buy an 8lb bag of coffee before you dive in.......2007-01-10
Well, keeping in line with the AJAX in Action book I just read, this thing is a real cure for the insomniac. The authors of these books manage to drain every last bit of excitement out of even the latest of technologies. However, the topics do get covered if you can manage to keep your eyes awake. Through-out the read I often found myself rereading entire chapters because I just end up loosing interest. Also, it is written in such a manner that it begins to dig deeper into topics without first providing a strong foundation of the basics. For example, the first four chapters are using intercepts all through the code, however the reader still has very little or no idea what an intercept actually is. Examples are spread too far apart and sometimes there are no code examples to drive home a point. This will be my last In Action book purchase.
Good book for webwork developers.......2007-01-06
Really good book for webwork developers. Suggest to have next edition to reflect new changes,updates, and lesson learn(from previous edition) in webwork.
Great book but just a wee bit outdated........2006-11-10
This book does an excellent job of explaining about WebWork straight from the developers of the project.
The online material about webwork gives you very limited knowledge about this fantastic framework. But this book takes care of all the gaps.
If the authors had replaced the velocity chapter with a corresponding chapter on Freemarker( which is now the official templating language of Webwork) it would have been fabulous. But in their defence, it should be stated that it is almost impossible to keep abreast of a framework such as this.
Struts 2 Integration seems to promise webwork a lot more potential. I have been involved in projects that are already using Struts 2. There is nothing to not love about this framework. This book does a brilliant job of revealing it to us.
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Webwork in Action
Manufacturer: MANNING (PREN)
ProductGroup: Book
Binding: Paperback
ASIN: B000GTEF7O |
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