Taming the Office Tiger: The Complete Guide to Getting Organized at Work

Taming the Office Tiger: The Complete Guide to Getting Organized at Work
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Taming the Office Tiger: The Complete Guide to Getting Organized at Work

Manufacturer: Kiplinger Books
ProductGroup: Book
Binding: Paperback
ASIN: B000FF6ZTU

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
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i love this book

Advertising and promotional tools are very important

A Comprehensive and Useful Book

Useful to a marketing student

Don't waste your money on this book !!

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Terence A. Shimp
Manufacturer: South-Western College Pub
ProductGroup: Book
Binding: Hardcover

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Creative Strategy in Advertising (with InfoTrac ) (Wadsworth Series in Mass Communication and Journalism)

Sales Management: Analysis and Decision Making

Consumer Behavior, Eighth Edition

ASIN: 0030352711

Book Description

The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. Comprehensive treatment on the fundamentals of advertising and promotion combine with the Internet's impact on IMC. A major focus of this revision, Internet issues have been seamlessly integrated throughout the text to highlight the dynamic relationship between basic marketing communication concepts and the power of the Internet.

Customer Reviews:

i love this book.......2004-01-11

Cheung Yin Fan, Octo from City University of Hong Kong, Department of Marketing

Advertising is what my favorite study in University. Indeed, advertising plays a critical role on promote the products and brands, therefore, a well integrated marketing communication plan can help organizations to promote the product and service in the market effectively.

This book, which is written by Terence A. Shimp, provides a basic knowledge and information on design the well integrated marketing communication plan. And the book is divided into six parts as follows.

Part one
It is a introduction of the IMC program in the market and its role in brand equity enhancement.

Part two
It will consider the IMC in the customer¡¦s perspective. Since the main role of IMC plan is communicating the message to customers and persuade the customer to make a purchase decision. It is necessary to understand how the customers think, therefore, auditor introduce the consumer processing model and hedonic experiential model.

The book mentions that a well IMC plan should identify the brand image first, and then understand the target customer needs and wants. It can help the marketers to know what the target customers concerns to make a purchase decision; therefore the marketers can design promotion strategy, which match the customers¡¦ preference, provide some information and satisfy the customers¡¦ requirement.

Part three
The auditor introduces the adoption and diffusion process with the broader issue of how an innovation is communicated and used to promote the new brands in the market.

Also it considers some factors that would affect to promote the new brands. They are opinion leadership, word of mouth, brands name, logos, packages, and point of purchase materials.

Part four
This part concerns about how to implement and manage an IMC plan. It consists of introducing the creative advertising strategy, endorsers and message appeals, the promotional channel, media planning and its analysis.

This part would be the main focus of the books since each task above would be the critical success factors on how the messages deliver in the market and persuade the customers.

Part five
This part consider on the sales promotion management, marketing oriented, public relations and sponsorships. The auditor introduces the promotional devices such as coupon and premiums which would help to implement the IMC plan. In the sponsorship marketing, the auditor introduces how to select the sponsorship events and its benefit on promotion.

Part six
Some external factors would also affect the effectiveness of IMC plan such as regulatory, ethical and ¡¥Green¡¦ issues. To have further understood on those external factors, the auditor describes the factors deeply by providing with examples MarCom.

Due to the study scheme, I just concern about a several part from part one to three in order to prepare the report and tests. Indeed, I love to read its book very much since it has a lot of pictures and examples to explain the comprehensive theory that can attract you to keep on reading. Moreover, the book contains broaden contents to help the reader to plan the IMC program.

And I would also like to recommend the auditors to add more globalize company as an example. Since there are all American companies as an examples in the book that it is not practical in Hong Kong. Moreover, I would suggest the auditor to do an overall summary with a chart or diagram so that the reader can get the focus of the book easily.

Moreover, I like the part of ¡¥creating advertising strategy¡¦ more even it does not have enough colorful pictures. Personally, I love to create advertising; therefore, I like to learn how to make a creative advertising. The auditor just introduces some styles of creating advertising strategies in general; however, it can stimulate me to think out of the box to create an advertisement.

Advertising and promotional tools are very important.......2003-12-30

Teresa Tsang from City University of Hong Kong, Marketing Department

Nowadays, companies need to differentiate them from other competitors in this competitive environment. Advertising is one of the important tools to communicate with customers that your company is different from other companies in terms of brand personality, product quality, service quality and other benefits, etc. Moreover, other promotional tools such as coupon, point of display, premium, etc. also can help to attract customers to buy the products. But advertising is the main communication tool to communicate with customers about the company¡¦s offers and promotional campaign. Therefore, learning how to apply different advertising techniques and other promotional tools is a must in this competitive market.

Actually, my university uses this book as a textbook for the subject of ¡§Integrated Marketing Communications¡¨. I found that this book gives us very useful information about advertising and promotion strategy. This book divides the content into six parts. Each part explains different concepts for readers. Part one is about the overview of integrated marketing communications (IMC) and its role in the brand-equity enhancement. It explains what IMC is and how IMC helps to enhance the brand equity.

Part two talks about positioning and targeting for marketing communications efforts and the communication process between the sender (marketer) and the receiver (customer). Moreover, Shimp explains the differences between consumer processing model and hedonic experiential model since marketers need to understand these models in order to use different advertising and promotional tools to appeal customers.

Part three is bout the marketing communications¡¦ role in facilitating new product adoption since different marketing communications methods are used in different stages of product adoption. Moreover, Shimp also explains the roles of brand names, logos, packages, and point-of-purchases in promoting companies¡¦ products and assisting sales.

Part four involves advertising management. It includes creative advertising strategy, endorsers and message appeals in advertising, and media planning, etc. Since advertising is very important in this competitive marketplace, learning how to apply advertising really can help companies to have better communications with customers about companies¡¦ offers. Moreover, media plan can help marketers to plan which media is the most effective channels to deliver the persuasive messages to customers.

Part five explains trade-oriented and consumers-oriented sales promotion management, marketing public relations (MPR) and sponsorships marketing. Actually, public relation is also important to foster goodwill between the company and the public. Shimp has given different examples to explain proactive MPR and reactive MPR which help readers to understand the concepts easily.

Part six talks about the external pressures which include regulatory, ethical, and green issues on marketing communications. For example, there should not have misrepresentation, omission, or practice that is likely to mislead the customers acting reasonably in the circumstances. Therefore, there is a need for marketers to practice ethical advertising; otherwise, it will damage companies¡¦ reputation and lose customers.

We can see that this book can teach us much useful knowledge about advertising, promotion and other marketing communications approaches. I believe that better use of marketing communications can project better image and deliver clearer messages to customers. Moreover, successful advertising can project a good impression in customers¡¦ hearts for a long time. Therefore, this book can help readers to grasp the knowledge of integrated marketing communications and apply in real situation to build companies¡¦ reputation and gain more customers. I hope that all readers can also enjoy reading this book and find useful knowledge from this book.

A Comprehensive and Useful Book.......2002-02-11

To communicate effectively and efficiently with the customers, only advertising, the most common way people think of, is not enough. Supplemental tools have to be integrated with it to implement the most relevant form of persuasive communication program. How? The book "Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications" can help you a lot.

This book is very clear and comprehensive. Shimp first explains why IMC is very important in modern marketing and defines what IMC is. Then, he focuses on the perspective of customers and provides us with different useful tools including promotion, packaging and branding strategies, point-of-purchase communication, market-oriented public relations, event-and-cause oriented sponsorship and personal selling, to write an IMC plan in order to communicate with the target audience with the right message and the right methods, so that resources will not be wasted in the irrelevant areas.

This book is very rich in content. Examples and applications are widely used. A detailed example is given at the beginning in each chapter. And there are a lot of articles quoted in the parts of IMC FOCUS and GLOBAL FOCUS from different journal and research that can let us know more about the related topics.

It is easy to understand as well. Some theories are illustrated by charts and diagrams. And sometimes advertisements are shown to make the theories more concrete. The advertisements can also enhance the visual impact and arouse our interest to read the book.

Marketing communication is very important for the success of a company. Want to know more about it. Read the book!!!

Useful to a marketing student.......2001-12-19

I believe this book is worth reading for a marketing student. This book provides us with clear concept and many useful examples. It helps me to understand the theories much more easier. Actually, it is much easier to explain advertising by showing us different ads. For example, when talking about sign and symbol in advertising, it is great to show us that how sign and symbol used in different ads. Besides real life examples, this book can also make use of many flow charts or diagram to help exam the theories and the concept in IMC and advertising. These flow charts help me to under and remember the logic very easily. I have to say I learn a lot from this book.

Don't waste your money on this book !!.......2001-02-02

Please check its table of contents first !! Do you notice there is no a chapter to tell you how to write a IMC plan, even a sample !! In a real world, as a marketer, you need to work out marketing communication plan including situation analysis, objectives, communication strategy, action plan.... but how to "intergrate" them together is very important !! And the book should tell us "how", not only introduce different communication tools. Maybe this book should change its title as "marketing communication"!! Drop off "integrated" !!

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Terence A. Shimp
Manufacturer: South-Western
ProductGroup: Book
Binding: Paperback
ASIN: B000MV2BH2

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
David Hartman
Manufacturer: Harcourt Publishers Ltd, a subsidiary of Harcourt International Ltd
ProductGroup: Book
Binding: Paperback

Advertising | Marketing & Sales | Business & Investing | Subjects | Books
ASIN: 0030177847

Advertising, Promotion, and Supplemental Aspects Integrated Marketing Communications

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Advertising, Promotion, and Supplemental Aspects Integrated Marketing Communications
Terence A. Shimp
Manufacturer: Dryden Press
ProductGroup: Book
Binding: Hardcover
ASIN: B000S7ZBUE

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ADVERTISING, PROMOTION, AND SUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS

ProductGroup: Book
Binding: Hardcover
ASIN: B000H29FTS

Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications (The Dryden Press Series in Marketing)

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Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications (The Dryden Press Series in Marketing)
Terence A. Shimp
Manufacturer: Harcourt Brace College Publishers
ProductGroup: Book
Binding: Paperback
ASIN: B000O95ML4

Book Description

In 1992, the voters of Colorado passed a ballot initiative amending the state constitution to prevent the state or any local government from adopting any law or policy that protected a person with a homosexual, lesbian, or bisexual orientation from discrimination. This amendment was immediately challenged in the courts as a denial of equal protection of the laws under the United States Constitution. This litigation ultimately led to a landmark decision by the United States Supreme Court invalidating the Colorado ballot initiative. Suzanne Goldberg, an attorney involved in the case from the beginning on behalf of the Lambda Legal Defense and Education Fund, and Lisa Keen, a journalist who covered the initiative campaign and litigation, tell the story of this case, providing an inside view of this complex and important litigation.

Starting with the background of the initiative, the authors tell us about the debates over strategy, the court proceedings, and the impact of each stage of the litigation on the parties involved. The authors explore the meaning of legal protection for gay people and the arguments for and against the Colorado initiative.

This book is essential reading for anyone interested in the development of civil rights protections for gay people and the evolution of what it means to be gay in contemporary American society and politics. In addition, it is a rich story well told, and will be of interest to the general reader and scholars working on issues of civil rights, majority-minority relations, and the meaning of equal rights in a democratic society.

Suzanne Goldberg is an attorney with the Lambda Legal Defense and Education Fund. Lisa Keen is Senior Editor at the Washington Blade newspaper.

Customer Reviews:

Interesting, informative and important. A must read book........1999-04-03

I loved this book. A very readable journey through the court case which arose out of Colorado's anti-gay initiative, supported by a clear and descriptive primer on the larger gay rights movement. The pacing was crisp, the writing clear and the story told in a compelling fashion. I highly recommend this book.

Fascinating insights on a major constitutional case.......1998-10-08

Suzanne Goldberg, the Lambda Legal Defense Fund attorney who worked on Romer v. Evans, and Lisa Keen, the Washington Blade journalist who won an award from the A.B.A. for her news coverage of the case, have collaborated on a truly fascinating "inside baseball" account of the litigation. Particulary useful: their detailed description of the expert testimony offered to the trial court on the issue of "suspect classification" for sexual orientation discrimination analysis. This is a must read for lawyers and legal scholars interested in Romer and gay rights generally.

Strangers to the Law: Gay People on Trial.(Review): An article from: Trial

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Strangers to the Law: Gay People on Trial.(Review): An article from: Trial
Susan R. Green
Manufacturer: Association of Trial Lawyers of America
ProductGroup: Book
Binding: Digital

Book Description

This digital document is an article from Trial, published by Association of Trial Lawyers of America on March 1, 1999. The length of the article is 471 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Strangers to the Law: Gay People on Trial.(Review)
Author: Susan R. Green
Publication: Trial (Magazine/Journal)
Date: March 1, 1999
Publisher: Association of Trial Lawyers of America
Volume: 35 Issue: 3 Page: 94(1)

Article Type: Book Review

Distributed by Thomson Gale

Leopold, A. Starker and F. Fraser Darling. Wildlife in Alaska - An Ecological Reconnaissance ** Inscribed to Friend By Starker Leopold **
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Leopold, A. Starker and F. Fraser Darling. Wildlife in Alaska - An Ecological Reconnaissance ** Inscribed to Friend By Starker Leopold **
A. Starker and F. Fraser Darling Leopold
Manufacturer: Ronald Press
ProductGroup: Book
Binding: Hardcover
ASIN: B000OSG08O

Wildlife in Alaska,: An ecological reconnaissance,
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Wildlife in Alaska,: An ecological reconnaissance,
A. Starker Leopold
Manufacturer: Ronald Press Co
ProductGroup: Book
Binding: Unknown Binding
ASIN: B0006ATKQ4

Book Description

Conducted during August of 2003 in the broad interfluvium between the Amazon and Putumayo rivers in the vast lowlands of northeastern Peru, this inventory provides both biological and social analyses of the region, with concrete recommendations for its protection. Collaborating with the 26 indigenous communities who have led the initiative to conserve this intact, terra firme forest north of the Amazon, participating scientists examined the upper headwaters of the Yaguas, Ampiyacu, and Apayacu rivers. This report covers surveys of vascular plants, fishes, reptiles and amphibians, birds, large mammals, and bats. The recommendations call for protection of 1.9 million hectares in a complex that includes three Communal Reserves surrounding a core area of strict protection -- Yaguas National Park.

Book Description

The brief, paperback version of the best-selling Earth Science, this book offers a user-friendly overview of the physical environment. It retains the hallmarks expected from Fred Lutgens and Ed Tarbuck—a reader-friendly writing style, carefully crafted art program, and coverage of the most recent current events. For the first time, each copy of the book comes packaged with the GEODe: Earth Science CD-ROM. Discusses key topics such as Earth materials, earth's external and internal processes, Earth's history, the global ocean, and the atmosphere. For anyone interested in Earth Science.

Foundations of Earth Science--Media Update - A Contemporary Issues Reader

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Foundations of Earth Science--Media Update - A Contemporary Issues Reader
Tarbuck,Tasa, Lutgens
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback
ASIN: B000OICLUK

Book Description

A comprehensive treatise on the components and devices of the lightwave explosion
Multiple advances in lightwave technology have led to a veritable overload of global information systems throughout the world. Given the sheer number and growing importance of such systems, Govind Agrawal's Lightwave Technology answers the need for a comprehensive and up-to-date account of all major aspects of this rapidly expanding field.
Components and Devices, the first independent volume of this two-volume engineering resource, is devoted to describing a multitude of today's silica- and semiconductor-based optical devices. Conceived and written by the foremost expert and bestselling author in the fiber optic field, the text provides detailed, in-depth coverage of both theoretical and practical aspects of the science, including:
* Fiber optics
* Passive and active fiber components
* Planar waveguides
* Semiconductor lasers and amplifiers
* Optical modulators
* Photodetectors
* WDM components
* Space- and time-domain switching
The second volume, Lightwave Technology: Communication Systems, deals with the design and performance of modern transmission systems making use of these devices.
Complete with chapter problems, a CD, and a Solutions Manual, this title serves as both a basic text book for students and a practical everyday reference for engineers and researchers in the field.

LIGHTWAVE TECHNOLOGY: COMPONENTS AND DEVICES

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LIGHTWAVE TECHNOLOGY: COMPONENTS AND DEVICES
AGRAWAL
Manufacturer: JOHN WILEY AND SONS LTD
ProductGroup: Book
Binding: Paperback
ASIN: B000N5FIZY

Book Description

Iphigenia among the Taurians Bacchae Iphigenia at Aulis Rhesus The four plays newly translated in this volume are among Euripides' most exciting works. Iphigenia among the Taurians is a story of escape and contrasting Greek and barbarian civilization, set on the Black Sea at the edge of the known world. Bacchae, a profound exploration of the human psyche, deals with the appalling consequences of resistance to Dionysus, god of wine and unfettered emotion. This tragedy, which above all others speaks to our post-Freudian era, is one of Euripides' two last surviving plays. The second, Iphigenia at Aulis, centres on the ultimate dysfunctional family as natural emotion is tested in the tragic crucible of the Greek expedition against Troy. Lastly, Rhesus, probably the work of another playwright, is a thrilling, action-packed Iliad in miniature, dealing with a grisly event in the Trojan War.

Customer Reviews:

Masterpiece.......2007-02-08

Euripedes is one of the greatest dramatists in the history of the west, and the Bacchae is one of his most powerful and violent tragedies. It is the tale of Dionysus, the Greek god of wine and intoxication, and of his betrayal on earth by Pentheus, the disbeliever. Despite the apparent revenge play that unfolds, the content and meaning of the work is not as clear as it seems. As the chorus declares: "The gods have many shapes. The gods bring many things to their accomplishment. And what was most expected has not been accomplished. But god has found his way for what man expected." It is Dionysus that suffers in the form of Pentheus. Dinoysus is the god of suffering, of excrement and moisture. The Bacchae is a major work of tragedy, and it established a lasting cult of Dionysus in the west, all the way up to Nietzsche and the Birth of Tragedy.

The Bacchae and The Women of Troy.......2004-07-17

I read Philip Vellacott's translation of The Bacchae and The Women of Troy by Euripides for a Greek and Roman mythology course this summer. Having no previous experience with Greek plays, I found that these two plays have universal themes that still resonate down to our time.

The Bacchae was written around 406 B.C. when Euripides was approximately seventy years old. The play is a dramatization of Dionysus' return to his birthplace Thebes where he exacts revenge, because he is not given proper recognition as a divinity. The main themes include the superiority of the gods and the importance of appeasement and justice. Pentheus, the protagonist, represents human failing to respect the gods so that he, along with the rest of society, is guilty of hubris. The story also illustrates that a complete state of ecstasy can be sanctioned through Dionysiac worship as long as it is controlled by the god. There is also a patriarchal element that outlines the gender hierarchy within the divine and mortal societies of the Greeks.

The Women of Troy highlights the trials and tribulations of three women who were most affected by the Trojan War. Andromache, Cassandra, and Helen all have stories of heartbreak to tell and Euripides tells their stories in a sympathetic fashion. This play was produced in 415 BC, and it was a part of a trilogy, but the other two plays have been lost. Historically, the play was performed after the massacre on the island of Melos when the Athenians severely punished the inhabitants who wanted to withdraw from the League. Scholars have seen the play as a condemnation of the massacre set outside the walls of Troy.

I enjoyed reading these plays, and when I have some free time I'd like to continue on and read Ion and Helen which are plays also found in this edition.

The Best of Euripides.......2002-01-22

Although it is probably best to read some of Euripides' other plays before this collection, this volume contains the best of his extant work (in my opinion). Besides the Bacchae there are two truly great plays centering around the tragic figure of Iphigenia (a daughter sacrificed to Artemis by Agamemnon so his fleet could set sail for Troy in Homer's Iliad).
Euripides has had his detractors over the centuries, but the oratory, emotion, and sensitivity of his tragedies sets him apart from Aeschylus and Sophocles (each of whom was also excellent for other reasons).

A review on the Iphigenia plays.......2001-03-31

Included in this volume are two plays whose heroine are Iphigenia, the daughter of Agamemnon and Clytemnestra. One takes place before the Trojan War, and the other after her siblings Orestes and Electra had killed their mother. In the first, "Iphigenia at Aulis", she was to be sacrificed in order to appease Artemis and allow the Greek army to sail to Troy. The plot is the hard decisions the sons of Atreus, Clytemnestra, and Iphigenia herself had to make, to see if the sacrifice would be worth it. It is interesting that this also sheds a new perspective on the return of Agamemnon after the war, beause Ighigenia told her mother not to be angry about it. Obviously, because the "Iphigenia among the Taurians" took place some eighteen years later, she didn't die, but I'll leave the conclusion a surprise. The second play takes place in a barbarian land, where Iphigenia is a pristess. Orestes, her brother, has come here in exile, and is to be sacrificed because he is Greek. AFter they recognize each other, they plan their escape, but will they make it? Read these plays to find out.

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