Careers in Golf: An Insider's Guide to Careers in the Golf Industry
Average customer rating: Not rated
    Careers in Golf: An Insider's Guide to Careers in the Golf Industry
    Nancy Berkley
    Manufacturer: Natl Golf Foundation
    ProductGroup: Book
    Binding: Paperback

    GuidesGuides | Job Hunting & Careers | Business & Investing | Subjects | Books
    Job HuntingJob Hunting | Job Hunting & Careers | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    GeneralGeneral | Golf | Sports | Subjects | Books
    ASIN: 1577010914

    Quality Hand Soldering and Circuit Board Repair, 3rd Edition
    Average customer rating: 3.5 out of 5 stars
    • Lacking detailed information
    • An excellent introduction
    • Quality Hand Soldering and Circuit Board Repair
    • A book by any other name.
    • good material, but overly brief
    Quality Hand Soldering and Circuit Board Repair, 3rd Edition
    H. (Ted) Smith
    Manufacturer: Cengage Delmar Learning
    ProductGroup: Book
    Binding: Paperback

    CircuitsCircuits | Electrical & Electronics | Engineering | Professional & Technical | Subjects | Books | Design | Digital Integrated Circuit Design | General | Integrated | Microwave
    GeneralGeneral | Electrical & Electronics | Engineering | Professional & Technical | Subjects | Books
    GeneralGeneral | Electronics | Electrical & Electronics | Engineering | Professional & Technical | Subjects | Books
    GeneralGeneral | Science | Subjects | Books
    Vocational GuidanceVocational Guidance | Job Hunting & Careers | Business & Investing | Subjects | Books
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    All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
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    Similar Items:
    1. How to Test Almost Everything Electronic How to Test Almost Everything Electronic
    2. Modern Electronics Soldering Techniques Modern Electronics Soldering Techniques
    3. Electronic Troubleshooting Electronic Troubleshooting
    4. Beginner's Guide to Reading Schematics Beginner's Guide to Reading Schematics
    5. Build Your Own Printed Circuit Board Build Your Own Printed Circuit Board

    ASIN: 0766828875

    Book Description

    This updated step-by-step reference provides an accurate and state-of-the-art approach to the production and/or repair of electronics equipment. Procedures with follow-up exercises cover the basics of hand soldering, wiring, and the components of successful repairs. In addition, a new section on Problem Edge Connectors has been included. Very easy to ready and to follow, this reference is a must for technicians, assembly-line personnel, technologists, QA and repair supervisors, and professionals designing electronic equipment for mass production.

    Customer Reviews:

    3 out of 5 stars Lacking detailed information.......2007-03-11

    I agree this book is for someone that has never soldered before. I guess I was looking for some more details about hot air and reflow soldering, which is barely talked about. Also, there are only about 6 photos in the entire book, which I thought was kind of cheap. Photos are very valuable to me, but the ones in this book are black and white, dark and not useful.

    5 out of 5 stars An excellent introduction.......2007-01-24

    This book is a great introduction to basic hand soldering for the inexperienced. It's true that the book is quite brief in some areas, but I feel that this just makes it more useable for the average electronics technician or hobbyist. Every line is worth its ink. You don't need to skim through 300 pages of a textbook just to end up highlighting several lines of useful information. A complete beginner could get a lot out of this book, but even a more experienced solderer will learn a thing or two.

    5 out of 5 stars Quality Hand Soldering and Circuit Board Repair.......2005-03-24

    This is a much improved revised 4th edition (Dec 2003) that lives up to it's product description. Well written with excellent material and illustrations it really is a must have for soldering professionals.
    Note that the other reviews listed below are not as favourable. One is for a different book entirly and another is for an earlier edition.

    1 out of 5 stars A book by any other name........2002-04-22

    Modern Electronics Soldering Techniques, by Andrew Singmin, published by Sams, has very few pages dedicated to soldering techniques. Most of the book's 293 pages are drone on superfluously about how to draw a schematic, recognizing electrical components, electronics related math, basic hand tools, and such. The first chapter is titled Soldering Fundamentals but very little of it is even remotely related to soldering. The book is a farce and a waste of money and paper. What it does seem to cover is an exhaustive essay on electronics as a hobby. But it is so blabby that it couldn't hold one's interest.

    3 out of 5 stars good material, but overly brief.......1999-01-09

    This is a pretty good reference if you know how to solder but want better quality. In most areas, it could have used more detail, and in some cases better illustrations. Its quite short and a very quick read - best read with a soldering iron in hand so you can work at his techniques. Overall, worth the purchase price.

    City Women in America: Work, Jobs, Occupation, Careers
    Average customer rating: Not rated
      City Women in America: Work, Jobs, Occupation, Careers
      Helena Znaniecka Lopata
      Manufacturer: Greenwood Pub Group
      ProductGroup: Book
      Binding: Paperback

      Labor & Industrial RelationsLabor & Industrial Relations | Economics | Business & Investing | Subjects | Books
      Labor & Industrial RelationsLabor & Industrial Relations | Politics | Nonfiction | Subjects | Books
      GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
      ASIN: 0275920984
      City Women: Work, Jobs, Occupations, Careers
      Average customer rating: Not rated
        City Women: Work, Jobs, Occupations, Careers
        Helena Znaniecka Lopata , Cheryl Allyn Miller , and Debra Barnewolt
        Manufacturer: Praeger Publishers
        ProductGroup: Book
        Binding: Hardcover

        Labor & Industrial RelationsLabor & Industrial Relations | Economics | Business & Investing | Subjects | Books
        UnemploymentUnemployment | Economics | Business & Investing | Subjects | Books
        Labor & Industrial RelationsLabor & Industrial Relations | Politics | Nonfiction | Subjects | Books
        GeneralGeneral | Women's Studies | Nonfiction | Subjects | Books
        jp-unknown1jp-unknown1 | Specialty Stores | Books
        ASIN: 0275912183

        Book Description

        Based on interviews with women aged 25 to 54 who reside in the Chicago Consolidated Area, this volume explores the occupational involvement of women in the main categories of service, blue-collar, clerical, sales, homemaker (as manager of household), manager, and professional and technical worker. The authors explore the various paths by which the interviewees reached their current occupations, the "construction of reality" within which they live and carry out their responsibilities, and the ways in which they combine their jobs with other roles, especially those of wife and mother. The in-depth analysis contained in the study complements the findings of Volume 1 of City Women, which provided an overview of current knowledge about American women and their occupations.
        City Women in America: Work, Jobs, Occupation, Careers
        Average customer rating: Not rated
          City Women in America: Work, Jobs, Occupation, Careers
          Helena Znaniecka; Miller, Cheryl Allyn; Barnewolt, Debra Lopata
          Manufacturer: Greenwood Pub Group
          ProductGroup: Book
          Binding: Paperback
          ASIN: B000ORHFYI
          City Women: Work, Jobs, Occupations, Careers Volume 1
          Average customer rating: Not rated
            City Women: Work, Jobs, Occupations, Careers Volume 1
            Helena Znaniecka; Barnewolt, Debra; Miller, Cheryl Allyn Lopata
            Manufacturer: Praeger Publishers Inc.,U.S.
            ProductGroup: Book
            Binding: Paperback
            ASIN: B000OEHDJS
            City Women: Work, Jobs, Occupations, Careers, Vol. 1
            Average customer rating: Not rated
              City Women: Work, Jobs, Occupations, Careers, Vol. 1
              Helena Znaniecka Lopata
              Manufacturer: Praeger Publishers
              ProductGroup: Book
              Binding: Paperback
              ASIN: B000ORA20C
              City Women: Work, Jobs, Occupations, Careers, Volume 2: Chicago
              Average customer rating: Not rated
                City Women: Work, Jobs, Occupations, Careers, Volume 2: Chicago
                Helena Znaniecka; etc. Lopata
                Manufacturer: Praeger Publishers Inc.,U.S.
                ProductGroup: Book
                Binding: Hardcover
                ASIN: B000MBTZX0

                Other People's Dirt: A Housecleaner's Curious Adventures
                Average customer rating: 3 out of 5 stars
                • No Dirt Here
                • Waste of time
                • good clean fun
                • The Real Dirt
                • Do I want to have a maid?
                Other People's Dirt: A Housecleaner's Curious Adventures
                Louise Rafkin
                Manufacturer: Plume
                ProductGroup: Book
                Binding: Paperback

                GeneralGeneral | Biographies & Memoirs | Subjects | Books
                GeneralGeneral | Specific Groups | Biographies & Memoirs | Subjects | Books
                WomenWomen | Specific Groups | Biographies & Memoirs | Subjects | Books
                GeneralGeneral | Biographies & Memoirs | Gay & Lesbian | Subjects | Books
                Cleaning, Caretaking & RelocatingCleaning, Caretaking & Relocating | How-to & Home Improvements | Home & Garden | Subjects | Books
                GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
                GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
                Gay & LesbianGay & Lesbian | Special Groups | Social Sciences | Nonfiction | Subjects | Books
                GeneralGeneral | Women's Studies | Nonfiction | Subjects | Books
                Look Inside Home & Garden BooksLook Inside Home & Garden Books | Trip | Specialty Stores | Books
                Look Inside Nonfiction BooksLook Inside Nonfiction Books | Trip | Specialty Stores | Books
                ASIN: 0452280818

                Amazon.com

                Housecleaner extraordinaire Louise Rafkin reads her own work as efficiently as she cleans bathtubs and snoops through the letter pile. Rafkin's voice is pleasantly modulated and well suited to her dry humor in Other People's Dirt, a parallel tale of her cleaning habits and socio-spiritual explorations. Vacuum-cleaner sound effects demarcate chapters in this nearly unabridged version, whose brief chapters are punchy and well suited to audio. (Running time: three hours, two cassettes) --Barrie Trinkle

                Book Description

                "Alone in a house, I piece together strands of life stories as if I were an archaeologist, the home a midden... I don't read diaries, I read clues." After earning an M.A. in Comparative Literature, Louise Rafkin, facing a career choice, took the road less traveled. She became a housecleaner. The money was better than teaching, the lifestyle intriguing for someone with an insatiable curiosity about her fellow human beings. And while she quickly became an expert on the best vacuum cleaner in the world--and the most efficient paper towels--she also saw the unseen parts of people's lives.

                In this fresh, funny, strikingly original memoir, she talks about her invisible status as a domestic worker in a world of illicit sex and secret livees, of closet alcoholics and binge eaters, unlikely spiritualists and revealing celebrities.

                In Other People's Dirt, Louise Rafkin reveals something about our values, our society, and ourselves. And, from the detritus of our lives, she gives us something at once delightfully entertaining and profound.

                "Rafkin is a wonderful storyteller." --The Wall Street Journal

                "Rafkin delivers the dirt on cleaning with investigative zeal and remarkable depth. A!" --Entertainment Weekly

                "A wonderfully odd-ball memoir...Rafkin delights in the absurdities of her profession and has a keen eye for the peculiarities of human behavior." --The San Francisco Chronicle

                Customer Reviews:

                2 out of 5 stars No Dirt Here.......2006-12-01

                I'm not sure what this book is supposed to be -- a tell-all? An exploration of the history of cleaning and its place in western culture? A treatise about the underclass? I think part of the problem is that the author herself is not sure where she is, in the metaphysical sense. I couldn't tell why she was a cleaner. If she liked it. Even where she lived! And as far as "other people's dirt," there was precious little here. Not at all what I expected. I was more than a little annoyed at the curious tone the book took towards the idea that those who hire cleaners are somehow exploiting them... Very confusing. I was looking for an author who was going to dish some dirt and instead got an earful about Marxist theory.

                1 out of 5 stars Waste of time.......2006-05-17

                I should have cleaned my house instead of reading this haphazardly written mess.

                3 out of 5 stars good clean fun.......2005-07-16

                Entertaining, and easily read in one sitting. It isn't particularly deep or meaningful, but certainly jaunty and fun. Ms. Rafkin has an eye for the absurd. She briefly mentions a book about the history of maids, and more information about that would have made the book more interesting. I liked the tips on what to do if you hire a housecleaner; that's worth the price of the book.

                5 out of 5 stars The Real Dirt.......2005-04-20

                This book should be required reading for not only every person in the business of cleaning houses, but also for those who have their houses cleaned. "Other People's Dirt" portrays a truthful, funny, occasionally aggrieved, but always intelligent story of occupation--an occupation often overlooked and stereotyped.

                As the owner of a vacation resort, a mom and pop operation where I'm not only the "glamorous" hostess but (on Saturdays) the very unglamorous cleaning woman, I could relate to the tales exposing sometimes surprising (sometimes revolting) lifestyles. While the author seemed to dive into lives of her clients far more than I would ever consider, it's clear she did so with the purpose of studying human nature. To call her "grumpy" or even resentful by exposing these stories in the book, critics fail to see the pure entertainment value of this quick, little read.

                On the other hand, I've had weekly cleaning ladies enter my personal home(s) for many, many years. Through Louise Rafkin's book, I have learned how to keep anything truly personal, personal. For example, you bet I strip my own bed lest anyone attempt to get an inside look at my sex life!!!

                Particularly because of the controversy and strong reader reactions it has caused, I think this book is a gem and I highly recommend.

                From the author of "I'm Living Your Dream Life," and "The Things I Wish I'd Said," McKenna Publishing Group.

                4 out of 5 stars Do I want to have a maid?.......2004-04-27

                I thought it was very interesting how the author's described what she witnessed, and what evidence she saw of people's lives. The insight she gave into her own life and the lives of other house cleaners was also interesting and insightful. I thought the book ended a little strangely but I have learned that these types of books and their authors often end strangely.
                Other People's Dirt: A Housecleaner's Curious Adventures
                Average customer rating: Not rated
                  Other People's Dirt: A Housecleaner's Curious Adventures
                  Louise Rafkin
                  Manufacturer: Algonquin Books of Chapel Hill
                  ProductGroup: Book
                  Binding: Hardcover
                  ASIN: B000O82PRO

                  Silent Films on Video: A Filmography of over 700 Silent Features Available on Videocassette, With a Directory of Sources
                  Average customer rating: 5 out of 5 stars
                  • Forever useful
                  • Expensive, but a good reference
                  • Klepper is the best young writer on silent films today
                  • The Silent Leonard Maltin
                  Silent Films on Video: A Filmography of over 700 Silent Features Available on Videocassette, With a Directory of Sources
                  Robert K. Klepper
                  Manufacturer: McFarland & Company
                  ProductGroup: Book
                  Binding: Hardcover

                  GeneralGeneral | Movies | Entertainment | Subjects | Books
                  Genre FilmsGenre Films | Movies | Entertainment | Subjects | Books
                  GeneralGeneral | Bibliographies & Indexes | Publishing & Books | Reference | Subjects | Books
                  Art & PhotographyArt & Photography | Bibliographies & Indexes | Publishing & Books | Reference | Subjects | Books
                  GeneralGeneral | Foreign Languages | Reference | Subjects | Books
                  GeneralGeneral | Arts & Photography | Subjects | Books
                  GeneralGeneral | Performing Arts | Arts & Photography | Subjects | Books
                  Similar Items:
                  1. American Silent Film American Silent Film

                  ASIN: 0786401575

                  Book Description

                  The over 700 entries here provide the film's title, year of release, studio, starring cast members, category (Western, comedy, drama, etc.), source of the video, catalog number and the price as of December 1994. The directory provides name, address, and phone number for each of the video sources listed in the book.

                  Customer Reviews:

                  5 out of 5 stars Forever useful.......2002-03-21

                  In the strange world of film collectors Klepper's book guide to silents on video is oddly not obsolete - most of us have huge video collections that will not be easily replaced for a long time to come. His reiews and insights are on target and the book is just generally a joy. This is a good one.

                  4 out of 5 stars Expensive, but a good reference.......1999-10-26

                  Klepper has detailed reviews of 29 silent films, and compares the different versions available on video. Over half of the book is taken up with a listing of silent feature films (and a few shorts) that are available on video. If you are looking for a rare silent video, this is a great reference book. Addresses and phone numbers of silent film video distributors are listed in an appendix. The book has a few drawbacks. While Klepper does praise video companies like Kino, he doesn't say anything bad about companies that produce unwatchable tapes other than to say that tapes under $10 are usually of poor quality. He doesn't mention anything about whether or not a film is still under copyright or whether the video company went to the trouble to legally sell the video. And a few of the short blurbs at the back are a little off. Raymond Griffith's PATHS TO PARADISE (1925) is listed as a "crime drama" instead of a "caper comedy".

                  5 out of 5 stars Klepper is the best young writer on silent films today.......1998-09-16

                  This is a terrific reference book! Klepper, a regular columnist for CLASSIC IMAGES, reviews videos and is both a fan and a scholar. One anxiously awaits for a sequel or another book from this writer!

                  5 out of 5 stars The Silent Leonard Maltin.......1997-12-18

                  It's about time someone paid attention to the thousands of silent films available on video, which are ignored in the mainstream video guides. Klepper gives an amazingly exhaustive overview of what's out there, even the video quality included. It's a shame he had to go with a small press; no doubt mainstream publishers though this was "not marketable" enough. But hurrah to Klepper for a much-needed work, which helps bring silent films into the video age.

                  Oxford Basics: Intercultural Activities (Oxford Basics)
                  Average customer rating: Not rated
                    Oxford Basics: Intercultural Activities (Oxford Basics)
                    Michaela Cankova , and Simon Gill
                    Manufacturer: Oxford University Press, USA
                    ProductGroup: Book
                    Binding: Paperback

                    Popular CulturePopular Culture | Social Sciences | Nonfiction | Subjects | Books
                    GeneralGeneral | Sociology | Social Sciences | Nonfiction | Subjects | Books
                    GeneralGeneral | Education | Nonfiction | Subjects | Books
                    English (All)English (All) | Dictionaries & Thesauruses | Reference | Subjects | Books
                    ScienceScience | Dictionaries & Thesauruses | Reference | Subjects | Books
                    GeneralGeneral | English as a Foreign Language | Instruction | Foreign Languages | Reference | Subjects | Books
                    CoursebooksCoursebooks | English as a Foreign Language | Instruction | Foreign Languages | Reference | Subjects | Books
                    DictionariesDictionaries | English as a Foreign Language | Instruction | Foreign Languages | Reference | Subjects | Books
                    MethodsMethods | English Language Teaching | English as a Foreign Language | Instruction | Foreign Languages | Reference | Subjects | Books
                    GeneralGeneral | Education | Nonfiction | 4-for-3 Books Store | Stores | Books
                    Popular CulturePopular Culture | Social Sciences | Nonfiction | 4-for-3 Books Store | Stores | Books
                    GeneralGeneral | Sociology | Social Sciences | Nonfiction | 4-for-3 Books Store | Stores | Books
                    English (All)English (All) | Dictionaries & Thesauruses | Reference | 4-for-3 Books Store | Stores | Books
                    ScienceScience | Dictionaries & Thesauruses | Reference | 4-for-3 Books Store | Stores | Books
                    CoursebooksCoursebooks | English as a Foreign Language | Instruction | Foreign Languages | Reference | 4-for-3 Books Store | Stores | Books
                    DictionariesDictionaries | English as a Foreign Language | Instruction | Foreign Languages | Reference | 4-for-3 Books Store | Stores | Books
                    MethodsMethods | English Language Teaching | English as a Foreign Language | Instruction | Foreign Languages | Reference | 4-for-3 Books Store | Stores | Books
                    GeneralGeneral | English as a Foreign Language | Instruction | Foreign Languages | Reference | 4-for-3 Books Store | Stores | Books
                    All 4-for-3 DealsAll 4-for-3 Deals | 4-for-3 Books Store | Stores | Books
                    ASIN: 0194421783

                    Book Description

                    Thirty simple activities designed to inform and give practice in discussing cultural topics with classes up to intermediate level. The activities are quick and easy to prepare and require few, or no, additional resources. An introduction provides guidance for teachers unfamiliar with the communicative approach.
                    OXFORD BASICS:INTERCULTURAL ACTIVITIES
                    Average customer rating: Not rated
                      OXFORD BASICS:INTERCULTURAL ACTIVITIES
                      CANKOVA/GILL
                      Manufacturer: Oxford University Press, USA
                      ProductGroup: Book
                      Binding: Paperback
                      ASIN: B000OK6UV4

                      Cat's Cradles and Other String Figures
                      Average customer rating: 5 out of 5 stars
                      • The only string figure book I've found with photographs
                      Cat's Cradles and Other String Figures
                      Joost Elffers , and Michael Schuyt
                      Manufacturer: Penguin (Non-Classics)
                      ProductGroup: Book
                      Binding: Paperback

                      GeneralGeneral | Puzzles & Games | Entertainment | Subjects | Books
                      AnthropologyAnthropology | Social Sciences | Nonfiction | Subjects | Books | Cultural | Ethnobotany | Ethnology | Evolution | General | History & Philosophy | Physical | Primitive | Religious | Sociobiology
                      ASIN: 0140052011

                      Customer Reviews:

                      5 out of 5 stars The only string figure book I've found with photographs.......2006-07-12

                      I think this book contains relatively clear instructions and features photographs rather than drawings. It contains many figures and more than a few games for two people.
                      Cat's Cradles and Other String Figures
                      Average customer rating: Not rated
                        Cat's Cradles and Other String Figures
                        Bab; Hein Broos Westerveld
                        Manufacturer: Penguin Books
                        ProductGroup: Book
                        Binding: Hardcover
                        ASIN: B000MBVIQM
                        Cat's Cradles and Other String Figures
                        Average customer rating: Not rated
                          Cat's Cradles and Other String Figures
                          Joost and Michael Schuyt Elffers
                          Manufacturer: Penguin
                          ProductGroup: Book
                          Binding: Paperback
                          ASIN: B000KXBXM6
                          Cat's Cradles And Other String Figures.
                          Average customer rating: Not rated
                            Cat's Cradles And Other String Figures.
                            BAB (TEXT); BROOS, HEIN (RESEARCH & EXPLANATIONS); DE VRIES, MIRJAM (PHOTOGRAPHY & EXPLANATIONS); ELFFERS, JOOST & SCHUYT, MICHAEL (PRODUCERS). WESTERVELD
                            Manufacturer: Penguin (Non-Classics)
                            ProductGroup: Book
                            Binding: Paperback
                            ASIN: B000OIV5MU

                            Design to Sell: Use Microsoft  Publisher to Plan, Write and Design Great Marketing Pieces (Bpg-Other)
                            Average customer rating: 4.5 out of 5 stars
                            • Valuable Resource
                            • Misleading to Business Owners and Sales Professionals...
                            • Use this book to educate your artist!
                            • Parker understands marketing and content and how to use design in concert with goals
                            • Stamp out mediocre design!
                            Design to Sell: Use Microsoft Publisher to Plan, Write and Design Great Marketing Pieces (Bpg-Other)
                            Roger C. Parker
                            Manufacturer: Microsoft Press
                            ProductGroup: Book
                            Binding: Paperback

                            GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
                            Web DevelopmentWeb Development | Computers & Internet | Subjects | Books | Content Management | E-commerce | Programming | Security & Encryption | Web 2.0 | Web Design | Web Servers | Web Services | Website Analytics | Website Architecture & Usability
                            Web MarketingWeb Marketing | Business & Culture | Computers & Internet | Subjects | Books
                            PublisherPublisher | Applications | Microsoft | Computers & Internet | Subjects | Books
                            Graphic DesignGraphic Design | Computers & Internet | Subjects | Books | 3D Graphics | Adobe FrameMaker | Adobe Illustrator | Adobe InDesign | Adobe PageMaker | CAD | Desktop Publishing | Electronic Documents | General | Information Visualization | Interface Design | Printing | Reference | Rendering & Ray Tracing | Scanning | Typography | Web Design
                            GeneralGeneral | Computers & Internet | Subjects | Books
                            GeneralGeneral | Software | Computers & Internet | Subjects | Books
                            Look Inside Business BooksLook Inside Business Books | Trip | Specialty Stores | Books
                            Look Inside Computer BooksLook Inside Computer Books | Trip | Specialty Stores | Books
                            All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                            Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
                            Computers & InternetComputers & Internet | Qualifying Textbooks - Fall 2007 | Stores | Books
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                            1. Looking Good in Print Looking Good in Print
                            2. Learning Series (DDC): Learning Microsoft Office Publisher 2003 (DDC Learning) Learning Series (DDC): Learning Microsoft Office Publisher 2003 (DDC Learning)
                            3. Microsoft  Office Publisher 2007 Step by Step (Step By Step (Microsoft)) Microsoft Office Publisher 2007 Step by Step (Step By Step (Microsoft))
                            4. Microsoft Publisher 2003 Quick Source Guide Microsoft Publisher 2003 Quick Source Guide
                            5. Microsoft Office Publisher 2003: Complete Concepts and Techniques (Shelly Cashman) Microsoft Office Publisher 2003: Complete Concepts and Techniques (Shelly Cashman)

                            ASIN: 0735622604

                            Book Description

                            Not a designer? Don't have a big marketing budget? Now you can design effective marketing materials yourself with this guide written by best-selling author and design expert Roger C. Parker. This one-stop guide to marketing gives you the basics for creating effective messages and step-by-step instruction for using Publisher 2003 to design compelling, easy-to-read marketing materials that deliver your message successfully. Even if you're not a designer or you have no marketing experience, you'll get expert advice and learn how to: - Develop a market empathy, think like your market, and solve their problems using their language - Format your message so it's attractive and easy to read#151;by taking a crash course in graphic design - Save time and money by using Publisher to create several different types of effective marketing pieces#151;including postcards to promote your business and newsletters that keep you in touch with your customers - Use techniques for quickly harnessing powerful Publisher capabilities - Do it right from the start and avoid common pitfalls and design mistakesEach chapter includes an interactive exercise as well as review questions with answers on the author's companion Web site. Also on the Web site are downloadable worksheets and templates, more illustrations of the projects in the book, additional before-and-after project makeovers, and other resources.

                            Customer Reviews:

                            5 out of 5 stars Valuable Resource.......2007-03-08

                            For the last 9 months I have been on a quest to learn about marketing. Although I don't have Microsoft publisher, this book still teaches great design concepts and puts it all in a marketing context. Regardless of whether you create designs on your own or work with someone else -- you will be smarter because of this book.

                            1 out of 5 stars Misleading to Business Owners and Sales Professionals..........2007-02-23

                            First and foremost, let me say that I am a Graphics Professional with over 10 years experience in the advertising arena. My company represents a host of national brands across more than 30 states. Yes, we're big and yes, I'm for real.

                            Many times a month do I have some "wanna-be designer" salesperson, business owner, etc. sending over a so-called "camera ready" piece of garbage created with Microsoft Publisher. Besides the ignorant misconception that just anyone can create effective and professional advertising "all by their lonesome" or even worse have their receptionist or secretary do it because she "knows computers", once this monstrosity gets to your designer or print facility they will have to completely rebuild your creation from scratch using a professional graphics application (this should have been done in the first place) produced by Adobe or Quark. By the way, what should concern you at this point is that you often have to pay an added fee with a reputable printer when they have to rebuild a Microsoft Publisher file. Think about it.

                            Wake up and smell your Starbucks people! This book is blowing fairy dust up your skirts and telling you that you can fly! Meanwhile your valuable time and advertising dollars are being futily wasted following this advice. I realize that you don't like paying for a competant designer, and that's exactly why you have an incompetant one who doesn't understand basic marketing principles! You want real advice? Don't buy this book. Find a real designer with the strengths and tools your business deserves and buy him/her a cup of coffee while you discuss your next advertising campaign.

                            Yes, I read this book and I totally disagree with everything the author is trying to sell to unwitting businesspersons.

                            4 out of 5 stars Use this book to educate your artist!.......2007-02-01

                            I've found that most graphic artists don't understand marketing. Because of that, when you ask them to design a newsletter template, you get something that may look good, but doesn't work.

                            They don't recognise that it's the words that sell and the layout, color and style are ther to make it look attractive enough to read it.

                            This book will teach you how to do it yourself; even better than doing it yourself, use the knowledge to make sure your graphic artist does what you want. Use it to put yourself in control!

                            5 out of 5 stars Parker understands marketing and content and how to use design in concert with goals.......2006-11-13

                            Many readers of my blog and my most recent book Cashing in with Content: How Innovative Marketers use Digital Information to turn Browsers into Buyers know that I insist (and often rant incessantly) about content as the most important aspect of a Web site, ebook, white paper, newsletter and the like. I really hate seeing cool deign with nothing of substance in the way of content behind it.

                            But I do have to admit that I don't know a lot about design and decided to learn. Robert C. Parker's Design to Sell provided me a terrific overview of how to use design as a competitive asset. While the book has a focus about using Microsoft Publisher to plan, write, and design great marketing pieces, the chapters in the front of the book gave me the grounding I needed.

                            One of the reasons that I chose this book is that Parker totally understands marketing and content and how to use design in concert with goals. I didn't want to read a book that was just focused on pretty stuff - I wanted to know how design is an important component to enhancing the great content that is created in newsletters, white papers, ebooks, Web sites and so on.

                            Check out Parker's companion blog to his book. Is this an awesome deign or what?

                            5 out of 5 stars Stamp out mediocre design!.......2006-06-16

                            Microsoft Publisher is to desktop publishing design as Microsoft Word is to writing and editing. They're great software -- great tools -- but no substitute for the knowledge and skill needed to be a designer or a writer. That's where Roger C. Parker bridges the gap with Design to Sell, an indispensable instructional tour de force of incalculable value to any Microsoft Publisher user. Don't even think about trying to design a publication using Microsoft Publisher without this book. Stamp out mediocre design! Roger C. Parker shows you how.

                            Books:

                            1. Crossroads After 50: Improving Choices in Work and Retirement (Transitions After 50)
                            2. Cruise Line Employment Report
                            3. Designing Careers: Counseling to Enhance Education, Work, and Leisure (Jossey-Bass Higher Education Series/Jossey-Bass Social and Behavioral Science Series)
                            4. Dictionary of Occupational Terms: A Guide to the Special Language & Jargon of Hundreds of Careers
                            5. Dictionary of Occupational Titles, Vol. 1
                            6. Effective Teacher Hiring: A Guide to Getting the Best
                            7. Encyclopedia of Careers and Vocational Guidance (5 Volume Set) (Encyclopedia of Careers and Vocational Guidance)
                            8. Evaluation Enterprise: A Realistic Appraisal of Evaluation Careers, Methods, and Applications (Jossey Bass Social and Behavioral Science Series)
                            9. Farewell to the Factory: Auto Workers in the Late Twentieth Century
                            10. Farming in the 21st century: a modern business in a modern world. : An article from: Occupational Outlook Quarterly

                            Books Index

                            Books Home

                            Recommended Books

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                            2. Top Working Dogs: A Training Manual--Tracking, Obedience, Protection
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                            4. The Wretched of the Earth
                            5. The Oil Painting Course You've Always Wanted: Guided Lessons for Beginners and Experienced Artists
                            6. The Wounded Heart: Hope for Adult Victims of Childhood Sexual Abuse
                            7. The Voice of Knowledge : A Practical Guide to Inner Peace
                            8. The Glasgow Pub Companion
                            9. The Red Book Kirschner's Insurance Directories North Central States 2002
                            10. The Shavetail and The Army Nurse