Electronics Manufacturing : with Lead-Free, Halogen-Free, and Conductive-Adhesive Materials

Book Description

* An engineer's guidebook demonstrating non-toxic electronics manufacturing processes

* Covers manufacture of printed circuits, integrated circuits, printed circuit boards assemblies, electronic packages, and more

Customer Reviews:

Outstanding book in electronics manufacturing.......2002-11-04

This is a very special book!
The focus of this book is on leadfree soldering: from chip-level interconnects, IC packaging, printed circuit board (PCB) fabrication, to PCB assemblies. It provides many useful information and engineering data related to leadfree soldering. These include: design, material selection, process development, equipment selection, manufacturing, and reliability of leadfree soldering. I found these information very useful for my job as an R&D engineer.

This book is very unique!
Even it's focus is on leadfree sodering, however, this book talks about the major problems created by leadfree soldering. These include halogen-free molding compounds for plastic packages and halogen-free epoxy resins for PCBs. This information helps me to design my electronic and photonic products so they can withstand the leadfree soldering environments.

This book is wonderful!
One of the alternatives to leadfree soldering is to use conductive adhesives. This book talks about this very important subject in great details. I enjoy very much in reading the technical contents underlining this technology.

Overall, this is a great book! I would like to recommend to everyone who is working in electronic and optoelectronic products. Hats off to the authors for writing such a comprehensive handbook on leadfree soldering. Congratulations!

Just a nice Handbook on Leadfree Soldering.......2002-10-14

I like this book very much! This is the most comprehensive Handbook to leadfree soldering I have ever seen. I learned a lot from this book and it is very useful for my jobs. I carry it with me when I am at work. I open this book when I have problems, and it can always help me find the solutions. I recommend this book to all the manufacturing engineers and managers who are designing and making electronics products.

Electronics Manufacturing : with Lead-Free, Halogen-Free, and Conductive-Adhesive Materials

Average customer rating:

Electronics Manufacturing : with Lead-Free, Halogen-Free, and Conductive-Adhesive Materials
John H. Lau
Manufacturer: McGraw-Hill Professional
ProductGroup: Book
Binding: Paperback
ASIN: B000OFHFVI

Book Description

The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria’s Secret and Wal-Mart to Cadillac and Kraft, have implemented ‘rock and roll strategies’ to become adopted by culture and secure fans in their own right. Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade.

Roger D. Blackwell (Columbus, OH) is President of Roger Blackwell Associates, a consulting firm that works with Fortune 500 companies in the areas of consumer trends, strategy, e-commerce, and global business. A highly sought-after speaker, he is also Professor of Marketing at the Fisher College of Business at The Ohio State University. Tina Stephan (Columbus, OH and New York, NY) is Vice President of Roger Blackwell Associates. Together, they have collaborated on eight books, including Customers Rule! and From Mind to Market, and numerous articles and research projects.

Download Description

Roger D. Bl

Customer Reviews:

Refreshing idea and enjoyable read!.......2004-08-27

A colleague of mine recommended this book to me and I found it to be an enjoyable and exciting read. The authors should be applauded for using new material (i.e. Rock Bands) to explain fundamental marketing and branding strategies. The book flows extremely well and I found myself finishing the entire book in two sittings. This book will appeal to a variety of audiences from the rock n roll loving CEO to college marketing majors.

Engaging, entertaining, approach to marketing strategy.......2004-05-19

Another reviewer had several harsh things to say about this book, which probably stems from the book's front cover positioning this as a text for "business leaders". While business leaders might indeed gain some useful insights from the authors, this book isn't explicitly for them. It's for every marketer with an FM radio.

The authors make liberal use of pop culture references throughout the book, providing touchpoints that readers will instantly relate to. For example, I've read a number of books that analyze the strategies that built Wal Mart into the giant it is today, but none have been as interesting as this book's treatment of the topic. Here's a bit from Chapter 4 of the book:

"Like KISS, which had decided that starting out as a whale in a pond was better than starting out as a minnow in an ocean, Wal-Mart chose to build its brand and fan base in rural America, segment by segment, foregoing mass markets where it had relatively few differential advantages. By staying away from cities and suburbs, Wal-Mart avoided head-to-head competition with giants Sears and Montgomery Ward.... winning fans town by town for several decades, gradually amassing scale."

The authors have packed the book with this sort of imagery, making the marketing concepts covered a snap to grasp. To put it simply, this book rocks!

Forced analogies, wasted time........2004-02-09

The book reads as if its contents were taken from the professor's course notes for Branding 101, complete with rock n roll analogies repeatedly and gratuitously forced into each lecture to bump up the end-of-semester student ratings.

As you browse through the text before buying, consider two curiousities and one serious issue I have with this book:

(a) The back jacket offers a spectrum of endorsements beginning with Sean "P. Diddy" Combs--surely a universal touchstone for marketing insight. Would it be too much to ask for proof that Philip Kotler read the entire manuscript before offering his "praise"?

(b) Pages 2, 16 and 61 show disagreement as to whether Elton John achieved consecutive Top 10 or Top 40 hits in each of the past 30 years.

(c) Ultimately, the book's relevance to your world depends on the degree to which your brand enjoys the inherent connection that music makes with the human condition (read: needs and wants). Think about it: Marketing is the practice of fulfilling needs and wants in an exchange of value. Listeners need or want music to touch them--to make an emotional connection. Therefore, an artist who can sustain the ability to meet these basic needs and wants, which over time naturally means "staying relevant," will have a long career. You will find Sergio Zyman's recent effort to be a far better introduction to meeting needs/wants and staying relevant.

The antics of KISS, Madonna and most of the other primary examples cited in this text are coincidental side shows that speak more to the art of reinventing the brand once its become irrelvant. A far more meaningful effort would have examined the artists who have sustained deep relevance WITHOUT having to reinvent themselves through shock culture (e.g., Springsteen, Clapton, CSN, Stevie Wonder and U2--just to name a few).

In closing, and with apologies to Kid Rock:

"I been sittin here just wastin time.
Drinking, smoking, thinking, trying to free my mind."

Book Description

Philosophers, historians, and sociologists of science have grown increasingly interested in the daily practices of scientists. Recent studies have drawn linkages between scientific innovations and more ordinary procedures, craft skills, and sources of sponsorship. These studies dispute the idea that science is the application of a unified method or the outgrowth of a progressive history of ideas. The central purpose of this book is to explore the possibility of an empirical approach to the epistemic contents of science that avoids the pitfalls of scientism and foundationalism.

Customer Reviews:

Lynch's book breaks new ground.......1999-12-19

Mike Lynch is a a formidable scholar in the social studies of the sciences. His former book, ART AND ARTEFACT IN LABORATORY SCIENCE, broke new ground in its detailed and precise analysis of exactly how natural scientists (in this case, neuroscientists) go about their business. In this early text, Lynch explored just exactly HOW neurobiologists distinguish between facts and artefacts in Golgi staining operations. But the book went far beyond this technical focus to explore how natural scientists create the domains of intelleigibility which they inhabit. In his subsequent work, SCIENTIFIC PRACTICE AND ORDINARY ACTION, Lynch developed much further his intense analysis of how it is that the 'scientific' is connected to, and dependent upon, 'commonsensical' modes of reasoning and inquiring. A truly original work, with much to recommend it, especially vis-a-vis his critique of pretentious philosophical treatments of similar themes. Controversial, but well worth your attention...

Book Description

"Heghlu'meH QaQ jajvam."

"It is a good day to die."

What is the proper response to this? What should I do?

Now, with Klingon for the Galactic Traveler you will know.

Organized into four easy-to-use sections, this book will guide your steps through the Klingon language and customs:

The regional dialects of the Empire
Common, everyday usage of the language
The slang phrases and curses that color the Klingon volcabulary
Most importantly, the proper verbal, physical, and cultural responses.

A misspoken word to a Klingon, who is quick to take offense and even quicker to take action, could have dire consequences. This book is the indispensable guide for the galactic traveler.

Customer Reviews:

..........2002-09-13

"A warrior fights to the death." That quote alone speaks volumes about "The Klingon Way." Star Trek Klingon for the Galactic Traveler is an excellent addition to your Star Trek library. Not long after reading through this book, I almost felt as if this were a real culture I was reading about. Some of the Star Trek "extras," as like to call them are at best, superfluous. That is not the case in this book. If you're even remotely interested in or intrigued by the Klingons, this book is worth the price. My only complaint, as with other Star Trek "extras," is that it's peppered with black & white photos. Thank you very much to the author for this one.

The Consummate Klingon Student's Guide.......2001-03-26

Klingon for the Galactic Traveler builds on the introductory studies of Klingon culture and language introduced in The Klingon Dictionary. For those who want to learn more about Klingons, what they eat, how they think, feel, etc., Klingon for the Galactic Traveler is a fine place to start your quest for knowledge of Klingons.

Nice book to learn tlhingan.......1998-06-25

This seems to be the best book if you are trying to learn the Klingon Language "tlhingan". It includes a dictionary and a grammer part. Really nice!

Average customer rating:

A good beginner's guide to TA

A good read

A decent book for starters

Plain, simple, and invaluable.

Analysis

Technical Analysis Plain and Simple: Charting the Markets in Your Language (2nd Edition)
Michael N. Kahn
Manufacturer: FT Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 0131345974

Customer Reviews:

A good beginner's guide to TA.......2007-08-10

This book is a good beginner's guide to technical analysis. The author touches on many aspects of technical analysis but doesn't go as deeply as Pring or Murphy. As an example, the author explains Elliot Waves in 4 pages, and there are 3 diagrams in those pages.

The book is 300 pages, but it's also 37 chapters. The chapter heading takes about a third of the page, there are breaks between subjects, there are a lot of charts, and not all the pages are filled completely top to bottom. There is less than you think. Take away the large headings, the subject breaks, the charts, fill up the pages completely and this book is probably only 150 pages to explain 37 chapters of material, which is barely enough to scratch the surface, which is what a beginner's book should contain.

One thing I like is that the author uses REAL LIFE examples. One thing I don't like is that while the author does a decent job of explaining the patterns, he doesn't show how to use those patterns as entry or exit points to help you make some $$$.

Overall, an average book at a good price if you want to learn technical analysis, but not trading. But if you want a GREAT book at a good price instead of just an average book, do yourself a favor and invest an extra $10 and buy "How Technical Analysis Works" by Bruce Kamich.

A good read.......2007-07-28

Mr. Kahn has done a great job of taking a subject that could be made to appear difficult and he demystifies and truly makes it Plain and Simple to read and understand.

A decent book for starters.......2007-06-30

I am more interested in books that marry financial and technical analysis. Kahn does a reasonable attempt at that. Some reviewers mention this book is a bit on the basic side. I would have them look at the title and what it suggests the book is trying to accomplish, i.e. a simple and plain review of technical analysis. That it does quite well.

Plain, simple, and invaluable........2007-05-13

This is a great book for people who are fairly sophisticated about the market but don't have a clue about technical analysis (that would be me). It cuts the jargon to a minimum and treats each facet of technical analysis as a tool, explaining its use and its limitations. It gives the careful reader insight into the market, and is useful both as an introduction and as a reference. If you want to be a serious investor, I'd say this is a very useful book, perhaps even an essential one.

Analysis.......2007-03-15

This book is good if you have no clue about the role that intangibles (investor sentiment, momentum, etc.) play on a security's price fluctuations. There are plenty of good cliches about how a stock is priced. But other than that, I gained nothing in terms of actual technical analysis skill. The author spent too much time arguing the validity of using technical data with fundamentals which I would assume anyone who purchased the book, already knew there is value in technical analysis.

Technical Analysis Plain & Simple: Charting the Markets in Your Language

Average customer rating:

Too many words and not enough charts
Beginner's book
Yet Another book on Technical Analysis
The best introduction to technical analysis there is.
Well written, informative, and reader friendly.

Technical Analysis Plain & Simple: Charting the Markets in Your Language
Michael Kahn
Manufacturer: Financial Times/Prentice Hall
ProductGroup: Book
Binding: Paperback

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ASIN: 0273639870

Book Description

This will enable everyone to use technical analysis.

Customer Reviews:

Too many words and not enough charts.......2006-05-25

Since technical analysis is mainly about reading stock charts, I'm always amazed when a book meant to teach it is heavy on words and light on charts. This book is far too wordy and not "charty" enough. When explaining a concept, the author generally gives one example chart and a lot of words about the chart, rather than giving more examples so that the reader can get a feel for what it being explained. This makes it a very inefficient tool for learning technical analysis, and you may feel you could have used your time better with some other book.

A problem for stock and options traders is that the charts and explanations are more oriented toward indexes, orange juice futures, cocoa futures, etc., so it doesn't give much information directly applied to stocks.

Beginner's book.......2003-12-13

This is a kindergarten TA book; that is, if one is just entering personal investing, it gives the basics, but for experienced TA investors it's not worth the price.

Yet Another book on Technical Analysis.......2003-01-04

I'll keep this review short.This book is a pretty good introduction to classical techinical analysis (i.e,charting).If you believe in charting (or TA for that matter) as a forecasting tool then this book will be a good enough introduction for the novice.The book is very scant on the technical indicator side of TA and I disagree strongly with the remark made by the reviewer from New York,USA who states that "no real TA trader" uses indicators in trading decisions - from working on various trading desks in several of the largest investment banks in the world and from meeting scores of other traders - this guy is talking baloney.Some of the most profitable trading systems I've seen (ROI never less than triple digit percentages) are purely based on a mixture of advanced technical indicators and proprietary algorithms: there is no classical charting involved whatsoever.People who shun technical indicators are usually those who can just about cope with high school level maths.Moreover anyone who profits from classical TA,i.e, charting - and this is going to seem contentious - is I'm afraid guessing more times correctly than he is incorrectly.In fact there are circles in the professional trading community who genuinely believe that all classical TA is doomed for failure especially with todays fast electronic information systems.The only type of so-called "charting" that can be shown to work is that based on chaos theory ... So, for a novice - go read it as there's no harm done but don't expect to make consistent money using the ideas contained within or even with more 'advanced' classical TA books.

The best introduction to technical analysis there is........2002-04-05

I was recommended to read this book during my induction period at a major investment bank. I studied Law at University so I had no idea what Technical Analysis was, until I read this astoundingly simple yet powerful book. Resistance & Support Levels are explained in a way that you will never forget the rationale for them after having read his chapter. This book has saved me from major embarassment in the markets!

Well written, informative, and reader friendly........2000-09-14

In this book Michael Kahn clearly explains the practical aspects of technical analysis. I was very impressed by the author's strong financial background, and by his ability to explain technical information in a straightforward understandable way. I found myself looking back at previous successful and unsuccessful trades that I have made, and understanding the reasons behind the outcome. This book taught me principles that I can apply in the market immediately. I highly recommend it.

Technical Analysis Plain and Simple: Charting the Markets in Your Language

Average customer rating:

Technical Analysis Plain and Simple: Charting the Markets in Your Language
Michael N. Kahn
Manufacturer: Financial Times/Prentice Hall
ProductGroup: Book
Binding: Paperback
ASIN: B000OR7H7S

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