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Principles of Corporate Communication
C. B. M. Van Riel , Chris Blackburn , and Cees B. M. Van Riel Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback ASIN: 0131509969 |
Customer Reviews:
Reviewed by the International Corporate Branding Center.......2001-05-27
Full review: This book, first published in Dutch in 1992, aims to integrate the existing knowledge of corporate communication, to define the discipline and sum up what has been said about it (up until 1995). It also presents useful ways of implementing the ideas.
What then is corporate communication?
The author, a professor in corporate communication at the Business School of the Erasmus University in Rotterdam, defines it as the framework in which the various communication specialists in an organisation integrate the organizational message. This integration can help to define the corporate image and improve corporate performance.
The book consists of six chapters. The first one is an introduction to the field. It looks at the nature of corporate communication, for example what different types of communication there are and issues surrounding the different types.
Chapter two deals with corporate identity. It starts off with a theoretical discussion of the concept, which covers issues such as how a strong corporate identity can be useful and what different types there are. The second half of the chapter covers practical ways of measuring corporate identity.
Chapter three is similar in its form to chapter two, but focuses on corporate image instead of identity. After a theoretical start, the chapter looks at measurement methods used in practice.
In the fourth chapter several reference models are discussed, as well as practical models. Van Riel also presents his own corporate communication strategy model.
Chapter five looks at ways of organising the corporate communication process in order to integrate all the corporate messages that come from different sources.
The last chapter looks at case studies from four large international companies, in order to highlight the importance of theory in corporate communication.
Summary
The book has plenty of analytical discussions, models, diagrams and references to academic works but also practical examples and applications, and will appeal to both academics and practitioners, but is really more academic in content. The chapters are concise and not too long, and each one begins with an abstract. The book has a good mix of theoretical discussion, real life examples and ways of practical implementation. This book would suit anyone interested in corporate image, corporate identity and of course, corporate communication, especially those looking for an overview of these fields up until 1995.
Reviewed by Dr Jessica Backlund (MA, PhD) and Shaun Powell (Btech, AIMgt, BAHons) from the International Corporate Branding and Identity Center.
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Communication Standards: The Principles and Protocols for Standard-Setting Individual and Corporate Communication
James E Lukaszewski Manufacturer: Lukaszewski Group ProductGroup: Book Binding: Paperback ASIN: 1883291127 |
Book Description
Time and time again when we analyze how poor, delayed, or unnecessarily manipulative communication has damaged or destroyed the reputation, credibility, brand name, or the future of an individual, organization, or product, it often seems that then, and only then, does the search begin for the rules and tests to apply to achieve effective, problem-anticipating, ethically sound communication. This monograph outlines communication goals, fundamental communication principles, standard-setting protocols, and sound approaches that meet or exceed constituent or community communication expectations.
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The Persona Principle: How to Succeed in Business with Image-Marketing
Derek Armstrong Manufacturer: Simon & Schuster ProductGroup: Book Binding: Hardcover ASIN: 0684802686 |
Book Description
Image Is PowerImage is a tool that guarantees success -- but only if you know how to use it. Even if you are the best, the most experienced, or the most talented, you cannot enjoy prosperity until you build an image that makes you visible to your potential market. The Persona Principle TM will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. You'll learn to create an effective plan to reach your business, sales, marketing, and personal goals -- all on image alone. With numerous business anecdotes, sidebars and case studies on companies as diverse as Nike and Smartfood, The Persona Principle illustrates how to
Whether your goal is to jumpstart an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.
Customer Reviews:
The Persona Principle Personifies Success.......2006-09-27
Open the door!.......2006-09-07
I can't wait to apply what I've learned through this book...........2006-09-07
The best of the best -- bar none! .......2006-09-07
The Persona Principle.......2001-08-28
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Principles of Corporate Renewal
Harlan D. Platt Manufacturer: University of Michigan Press ProductGroup: Book Binding: Hardcover Similar Items:
ASIN: 0472108387 |
Book Description
Customer Reviews:
Good Balance of Theory, Finance and practice.......2000-01-09
The book offers a good base of data to understand the statistics of companies trouble. It also offers for the academically oriented a wealth of references to explore individual subjects in more depth.
Some topics are so vast (Accounting, Bankruptcy Law, Financial Analysis) that several individual books are written on each subject. However this books hits the major hiighlights of the most important topics.
Dr Platt is also close to the industry and is a leader in the Association of Certified Turnaround Professionals and has personal relationships with many leaders in the industry. He has drawn on the experince to write a book that is also a very useful reference for the turnaround manager to use as a guide and refresher on engagements.
Indispensable Addition to Turnaround Management Literature.......1999-06-14
Harlan Platt has written what may be the first academic textbook for this little understood management genre. It is a considered analysis of the development of Corporate Renewal, which encompasses a set of management disciplines ranging from strategic change management, through problem solving techniques needed to turnaround a distressed company, to the triage of crisis management.
In Platt's book you won't find 'slash and burn" turnaround stories like those popularized in the mainstream media. Most turnaround managers will acknowledge that often layoffs and staff reductions are required in a turnaround, but only after very careful analysis of the distressed operation's remaining value proposition. And as Platt notes, insufficient attention is given to the number of jobs saved when a layoff is necessary.
The book opens with an interesting history of turnaround management research with helpful statistics on the main causes of corporate distress. Following is a comprehensive section on bankruptcy and failure prediction, which clearly plays to Platt's strength as a finance professor. I found the chapters on turnaround analysis and employee downsizing very helpful.
Platt also incorporates overviews of re-engineering, activity based accounting, quality and a very useful chapter on tax considerations in turnarounds.
The Principles of Corporate Renewal seems positioned as a text for the Certified Turnaround Professional exams administered by the Turnaround Management Association. And indeed, Platt has been instrumental in the curriculum development of the program. But the book is just as useful for those who are simply interested in learning more about the dynamic of turnaround management.
My only complaint is that I wish there was a bibliography, or better yet a bibliographic essay, on the current literature surrounding turnaround management. Yes, there is a reference section and the chapters are footnoted. However, it seems to me that at least two published turnaround accounts written by practitioners are missing. But perhaps I missed these in the footnotes.
I do international turnarounds for the telecommunications industry. The highest accolade I can give to Platt's book is that it's on my desk, ready to slip into my bag as an indispensable tool for my next turnaround assignment in China, Russia or wherever the opportunity presents itself
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The privacy principle.(government surveys corporate Internet users regarding regulations on protecting privacy): An article from: Security Management
DeQuendre Neeley Manufacturer: American Society for Industrial Security ProductGroup: Book Binding: Digital ASIN: B00098QPMA Release Date: 2005-07-28 |
Book Description
This digital document is an article from Security Management, published by American Society for Industrial Security on April 1, 1999. The length of the article is 2697 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
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Principles of Corporate Communication
C. B. M. Van; Blackburn, Chris; Van Riel, Cees B.M. Riel Manufacturer: Prentice Hall ProductGroup: Book Binding: Paperback ASIN: B000OI3HIK |
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Private Interest, Public Spending: Balanced-Budget Conservatism and the Fiscal Crisis
Sidney Plotkin , and William E. Scheuerman Manufacturer: South End Press ProductGroup: Book Binding: Paperback ASIN: 0896084647 |
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The Evolving Employment Relationship and the New Economy: The Role of Labour Law and Industrial Relations (Bulletin of Comparative Labour Relations)
Manufacturer: Kluwer Law International ProductGroup: Book Binding: Paperback ASIN: 9041116915 |
Book Description
Far from settling into a recognisable pattern, the new employment relationship spawned by globalisation and communications technology continues to evolve. If the labour law and industrial relations community are to retain expertise and social utility in their vital role, constant monitoring of the field and discussion is essential. It was to further this purpose that the Club of Labour Law Journals held a conference in Brussels in April 2001, under the auspices of the Royal Flemish Academy of Belgium and the Society for Social and International Cooperation. This book is the record of that significant conference. The presentations and discussion proceed along four main avenues: the "battle for the brains", the impact of atypical work arrangements, the concept of employability, and the online rights of workers. Important questions addressed include: * Do globalisation and high technology necessarily go hand in hand? * Which skills increase employability? * What are the social factors of employability? * Are contingent and partly dependent workers protected in a fair way? * To what degree can the employment contract be stabilized? * How can we tackle the erosion of social security provisions? * To what extent should intra-company electronic resources be regulated? * What is the relation between employers and illegal immigrants? Participants include representatives from Belgium, Germany, Italy, Spain, the United Kingdom, Australia, Japan, South Africa, Latin America, and the United States. For an understanding of the current realities of industrial relations from a global perspective, The Evolving Employment Relationship and the New Economy is essential reading. It will greatly assist lawyers, employers, policymakers, and academics to proceed conscientiously and creatively toward the definition of much-needed values and guidelines in this crucial area of economic activity.
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Odd leaves from the life of a Louisiana swamp doctor (American humorists series)
Henry Clay Lewis Manufacturer: Literature House ProductGroup: Book Binding: Unknown Binding ASIN: 0839811608 |
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Odd Leaves From The Life Of A Louisiana Swamp Doctor And Streaks Of Squatter Life And Far-West Scenes
Madison Tensas , and Solitaire Manufacturer: Kessinger Publishing, LLC ProductGroup: Book Binding: Paperback ASIN: 1428652159 |
Book Description
Two Volumes In One. A Series Of Humorous Sketches Descriptive Of Incidents And Character In The Wild West. To Which Are Added Other Miscellaneous Pieces. Madison Tensas Is The Pseud. Of Henry Clay Lewis; Solitaire Is The Pseud. Of John S. Robb.
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Odd Leaves From the Life of a Louisiana Swamp Doctor.(Review): An article from: The Mississippi Quarterly
James Everett Kibler Manufacturer: Mississippi State University ProductGroup: Book Binding: Digital ASIN: B00098RBEQ Release Date: 2005-07-28 |
Book Description
This digital document is an article from The Mississippi Quarterly, published by Mississippi State University on September 22, 1998. The length of the article is 689 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
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Odd leaves from the life of a Louisiana "swamp doctor" (Library of humorous American works)
Madison Tensas Manufacturer: A. Hart ProductGroup: Book Binding: Unknown Binding ASIN: B00087YCAE |
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Chopin: The Man and His Music
James Huneker Manufacturer: Dover Publications ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 048621687X |
Book Description
Download Description
James Huneker's biographical classic reflects his extensive research on the life and works of Chopin (while studying to be a concert pianist). Huneker's acute perception of the composer's life provides a complete understanding of the historic circumstances surrounding Chopin's musical development as the ultimate lyric genius of the highest realm. His dignity of spirit alternated with petulance and serious depression. Though both proud and timid he led an isolated life, but it was in his art that he was bold and impassioned. In Part Two of this remarkable work Huneker presents a brilliant piece-by-piece review of the entire collection of Chopin's music, identifying him as the most poetic of composers. Please Note: This book has been reformatted to be easy to read in true text, not scanned images that can sometimes be difficult to decipher. The Microsoft eBook has a contents page linked to the chapter headings for easy navigation. The Adobe eBook has bookmarks at chapter headings and is printable up to two full copies per year. Both versions are text searchable.Customer Reviews:
Almost a Waste of Time.......2007-02-07
Entertaining, but only mildly informative.......2002-09-10
The next 150 pages deal with Chopin's music, in which Huneker comments briefly on every one of Chopin's compositions (with the exception of several pieces unknown to Huneker), categorized by type (Ballades, Preludes, etc.). This section, like the first, is amusing but not very helpful. The author never really goes into great depth about any single piece. Instead he simply says a word or two on mood or style, often quoting authorities such as Kullak and Niecks, and compares several major editions of the work. I would recommend this to someone very interested in editorial details... anyone else could probably do without most of this section.
People familiar with Chopin should find Huneker's writing somewhat enlightening, though far from substantial. Those looking for an introduction to Chopin may find the first section very helpful, if they can tolerate the author's verbosity.
A waste of time.......2001-02-19
Chopin bible.......2000-06-15
Best book on the music of Chopin that I have ever read........1998-10-11
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Chopin : the Man and His Music
James Huneker Manufacturer: Hard Press ProductGroup: Book Binding: Paperback ASIN: 1406929883 Release Date: 2006-11-03 |
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Chopin (Large Print Edition): the Man and His Music
James Hunekar Manufacturer: BiblioBazaar ProductGroup: Book Binding: Paperback ASIN: 1426420226 Release Date: 2006-02-08 |
Book Description
Gustave Flaubert, pessimist and master of cadenced lyric prose, urged young writers to lead ascetic lives that in their art they might be violent.
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Chopin the Man & His Music
James Huneker Manufacturer: DOVER PUBLICATIONS + ProductGroup: Book Binding: Paperback ASIN: B000UD1C1I |
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Chopin the Man and His Music
James Huneker Manufacturer: Kessinger Publishing, LLC ProductGroup: Book Binding: Hardcover ASIN: 1432619829 |
Book Description
1927. Preeminent as an in-depth music critic, Huneker's impressionistic, but incisive criticism in all fields of art made him one of the most influential of his day. This is an exciting and thorough account of Chopin the Man and His Music. Contents: Poland-Youthful Ideas; Paris-In the Maelstrom; England, Scotland and Pere la Chaise; The Artist; Poet and Psychologist; The Studies-Titanic Experiments; Moods in Miniature: The Preludes; Impromptus and Valses; Night and Its Melancholy Mysteries: The Nocturnes; The Ballades: Faery Dramas; Classical Currents; The Polonaises: Heroic Hymns of Battle; Mazurkas: Dances of the Soul; and Chopin the Conqueror. See other titles by this author available from Kessinger Publishing.
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CHOPIN: The Man and His Music
James Huneker Manufacturer: Cosimo Classics ProductGroup: Book Binding: Paperback ASIN: 1596057475 |
Book Description
Chopin, "subtle-souled psychologist," is more kin to Keats than Shelley, he is a greater artist than a thinker. His philosophy is of the beautiful, as was Keats', and while he lingers by the river's edge to catch the song of the reeds, his gaze is oftener fixed on the quiring planets. He is nature's most exquisite sounding-board and vibrates to her with intensity, color and vivacity that have no parallel. Stained with melancholy, his joy is never that of the strong man rejoicing in his muscles. -from "Poet and Psychologist" James Huneker describes Chopin's mazurkas as the music in which "the Pole suffers in song the joy of his sorrow." Such distinctive literary lyricism fills this classic 1900 life of the 19th-century French-Polish pianist and composer. After exploring the storied artistic circles in which Frédéric Chopin moved in Paris and his tempestuous relationship with the novelist George Sand, Huneker delves into the artistic psychology of his music, with in-depth analyses of Chopin's studies, many of which Huneker finds "poetic"; his preludes, which Huneker deems "moods in miniature"; and the "melancholy mysteries" of Chopin's nocturnes. A striking portrait of genius, Huneker captures an artist who was "pleasant" and "persuasive" in public and "a neurotic being" in private, and finds a composer whose music aches with "the pathos of spiritual distance." American arts critic JAMES HUNEKER (1860-1921) also wrote Iconoclasts: A Book of Dramatists (1905), Egoists: A Book of Supermen (1909), Franz Liszt: Illustrated (1911), and The Pathos of Distance (1912).Customer Reviews:
Fundamental essay to take into account!.......2006-05-23
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Chopin: The Man and His Music
James Huneker Manufacturer: IndyPublish ProductGroup: Book Binding: Hardcover ASIN: 1435311876 |
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CHOPIN: THE MAN AND HIS MUSIC
HUNEKER Manufacturer: CHARLES SCRIBNER\'S SONS ProductGroup: Book Binding: Hardcover ASIN: B000S39TCO |
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Chopin: The Man and His Music
James G. Huneker Manufacturer: Dover Pubns ProductGroup: Book Binding: Paperback ASIN: B000NWBM6Q |
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Chopin: The Man and His Music
Herbert Weinstock Manufacturer: Knopf ProductGroup: Book Binding: Hardcover ASIN: B000MTTVJK |
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Black Working Wives: Pioneers of the American Family Revolution
Bart Landry Manufacturer: University of California Press ProductGroup: Book Binding: Paperback Similar Items: ASIN: 0520236823 |
Book Description
Long before the 1970s and the feminist revolution that shattered traditional notions of the family, black women in America had already accomplished their own revolution. Bart Landry's groundbreaking study adds immeasurably to our accepted concepts of "traditional" and "new" families: Landry argues that black middle-class women in two-parent families were practicing an egalitarian lifestyle that was envisioned by few of their white counterparts until many decades later.
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The Girl's Got Bite: The Original Unauthorized Guide to Buffy's World, Completely Revised and Updated
Kathleen Tracy Manufacturer: St. Martin's Griffin ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 031231258X |
Book Description
As the world knows by now, Buffy Summers is just your average blond girl from Southern California, except for one minor detail-she's a Vampire Slayer. She is the one girl in her genera-tion chosen to rid the world of the pesky vampires, demons, and assorted evils lurking in her hometown of Sunnydale, California. When Buffy the Vampire Slayer premiered in 1997, it was instantly beloved by critics. Almost as quickly, the show attracted a hugely loyal fanbase that hangs on the plot twists and whip-smart dialogue in every episode and then logs on to discuss them further. After six years, the show is more popular than ever. This new edition of The Girl's Got Bite is fully revised and updated through the seventh season, featuring all-new episode guides, cast biographies, Buffy trivia, and behind-the-scenes anec-dotes. Author Kathleen Tracy delivers new interviews with cast members including Anthony Stewart Head (Giles) and Emma Caufield (Anya), as well as Buffy creator Joss Whedon, and up-dates past interviews with other cast members, including Sarah Michelle Gellar (Buffy). The Girl's Got Bite is a juicy, must-have resource for any Buffy fan.Customer Reviews:
Disappointing.......2004-08-20
Not too bad.......2004-05-25
My favorite part of this book is the outtakes section in each episode. I loved watching the episodes with my book and seeing how something got screwed up. It was so much fun. It only goes through a little bit of 7th season which is deceiving from the cover.
I would recommend Bite Me before this book, but if you already have that, this would be a good one to buy.
Good, but not Great.......2004-05-22
It would've been great, however, if the author included all of Season Seven. The total episodes in the series is 144. The author only included 131 episodes. Whether or not she had a deadline, I don't know, but it would've been nice to see all the episodes included.
Good solid info.......2003-07-27
Not the Best Buffy Guide Ever..........2003-06-19
This "Buffy" guide includes what most of the others do. There is an introduction that actually gives a history of the feature film that started it all. That is followed by descriptions of the series' characters, a history of the vampire, cast biographies and finally the episode guide. A majority of the 342 pages are the episode descriptions, which are okay except for one little thing that bothered me: season one's episode 11 is actually called "Out of Mind, Out of Sight", but they list it in this book as being called "Invisible Girl". Well, according to my season one DVD that is not correct.
As far as cast biographies go, they are the same here as they are everywhere else, so we don't learn anything new. This is the same with the character guide. As for the episode guide, since only 9 of the seventh season's episodes are featured, it is pretty pointless to even have them there. I would recommend the "Buffy" guide 'Bite Me', which contains an episode guide complete all the way through season six. I can guarantee that there will be another "Buffy" guide to come out in the future that will include all of season seven as well. Hopefully it will be a 'Watcher's Guide', which are the best of the "Buffy" guides in my opinion. The 'Watcher's Guides' and 'Bite Me' seem to contain more information to satisfy Buffy's biggest fans. So my advice is to just wait until another guide comes out. This is not a terrible book, but it just can't hold a candle to the other ones.
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Residential Design Using AutoCAD 2006
Daniel John Stine Manufacturer: Schroff Development Corporation ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 1585032328 Release Date: 2005-07-10 |
Product Description
This textbook starts with a basic introduction to AutoCAD 2006 and then begins a house floor plan. Using step-by-step tutorial lessons, the residential project is followed through to create elevations, sections, details, etc. Throughout the project, new AutoCAD commands are covered at the appropriate time. Focus is placed on the most essential parts of a command rather than an exhaustive review of every sub-feature of a particular command.Table of Contents
1. GETTING STARTED WITH AUTOCAD 2006
2. CRASH COURSE INTRODUCTION (The Basics)
3. DRAWING ARCHITECTURAL OBJECTS (Draw & Modify)
4. Residential Project: FLOOR PLANS
5. Residential Project: EXTERIOR ELEVATIONS
6. Residential Project: SECTIONS
7. Residential Project: Plan Layout & Interior Elevations
8. Residential Project: Site Plan
9. Residential Project: Schedules & Sheet Setup
10. Residential Project: Lineweights & Plotting
11. Appendix A: Introduction to 3D Modeling
Customer Reviews:
Review of Residential Design Using AutoCAD 2006.......2006-11-07
Great Tutorial.......2006-07-03
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