Your First Year as a Nurse: Making the Transition from Total Novice to Successful Professional
Average customer rating: 4.5 out of 5 stars
  • Your First Year as a Nurse
  • This book saved my career in the first months and beyond!
  • Buy this book as early as your can, even if still in nursing school
  • Prescription for Success
  • It is about time someone had the courage to write a book like this.
Your First Year as a Nurse: Making the Transition from Total Novice to Successful Professional
Donna Rn Cardillo , and Donna Cardillo
Manufacturer: Three Rivers Press
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Job Hunting & Careers | Business & Investing | Subjects | Books
GuidesGuides | Job Hunting & Careers | Business & Investing | Subjects | Books
Fundamentals & SkillsFundamentals & Skills | Nursing | Medicine | Subjects | Books
GeneralGeneral | Nursing | Medicine | Subjects | Books
Issues, Trends & RolesIssues, Trends & Roles | Nursing | Medicine | Subjects | Books
GeneralGeneral | Nursing | Medical | Professional & Technical | Subjects | Books
Fundamentals & SkillsFundamentals & Skills | Nursing | Medical | Professional & Technical | Subjects | Books
Issues, Trends & RolesIssues, Trends & Roles | Nursing | Medical | Professional & Technical | Subjects | Books
Similar Items:
  1. Training Wheels for Nurses: What I Wish I Had Known My First 100 Days on the Job: Wisdom, Tips, and Warnings from Experienced Nurses (Training Wheels) Training Wheels for Nurses: What I Wish I Had Known My First 100 Days on the Job: Wisdom, Tips, and Warnings from Experienced Nurses (Training Wheels)
  2. The Everything New Nurse Book: Gain Confidence, Manage Your Schedule, And Deal With the Unexpected (Everything: School and Careers) The Everything New Nurse Book: Gain Confidence, Manage Your Schedule, And Deal With the Unexpected (Everything: School and Careers)
  3. Chicken Soup for the Nurse's Soul: 101 Stories to Celebrate, Honor and Inspire the Nursing Profession (Chicken Soup for the Soul) Chicken Soup for the Nurse's Soul: 101 Stories to Celebrate, Honor and Inspire the Nursing Profession (Chicken Soup for the Soul)
  4. What Nurses Know: And Doctors Don't Have Time to Tell You What Nurses Know: And Doctors Don't Have Time to Tell You
  5. Memory Notebook of Nursing: Pharmacology & Diagnostics Memory Notebook of Nursing: Pharmacology & Diagnostics

ASIN: 0761533338
Release Date: 2001-07-10

Book Description

Survive and Thrive As a Nurse from Day One!
Welcome to the compassionate and caring world of nursing! You are entering a profession that offers great rewards and endless opportunities. But you must prepare for the challenges ahead and do everything you can to ensure that you experience the best that nursing has to offer. This invaluable book will get you started!
Written by an experienced R.N., Your First Year As a Nurse provides practical, real-world solutions to the profession's most common and difficult issues. Inside, you'll find out what you really need to know, who you need to know, how to avoid missteps, and where you can go for help when you need it. Gritty, witty, and full of invaluable tips and advice from first year nurses, this book is your personal mentor for your new career.
Ensure a healthy first year by knowing how to:
·Acquire the job that's perfect for you
·Create your own patient-centered style of nursing
·Develop positive relationships with doctors, patients, and other nurses
·Stay positive, deal with conflict and adversity, and avoid burnout
·Network, enhance your education and career, and become a leader
"Combines common sense with the wisdom of a seasoned professional. A valuable resource for new graduates as they begin practice."—Lucille A. Joel, R.N., Ed.D., FAAN, professor, Rutgers College of Nursing, and former president, American Nurses Association
"A must-read for all nurses, not just new graduates!"—Joan Orseck, R.N., president, National Association for Health Care Recruitment

Customer Reviews:

5 out of 5 stars Your First Year as a Nurse.......2007-06-04

Timely, sensible, practical, & reassuring info for new nurses entering hospital nursing.

5 out of 5 stars This book saved my career in the first months and beyond!.......2007-03-01

I have seen Donna speak several times. My most memorable was the first time hearing her speak at the National Student Nurse Association convention. She was so inspirational and helpful. Donna personally signed a copy of this book that book got me through some of my roughest times as a new nurse. Yes, her advise is logical common knowledge to some, but when your are new to a profession and somewhat timid, the words are a great gift of help! Thank you Donna for helping me survive my first year. Now, 5 years later, I am a thriving nurse that continues to reference the book at times as a refresher. I also encourage as many new grads as I can to read it.

Nursing is so fortunate to have a person like Donna to positively promote the profession.

Additionally, I educate nurses about bullying and typically refer my audience to Donna's site and her article "Do Nurses Really Eat Their Young." It's a great article and I agree with Donna wholly that there truly are more helping nurses than bullies. Unfortunately those few bullies have a large impact on the nursing profession. I attempt to help nurses "bully-proof" themselves and see there are ways to avoid the bullies and those bullies are not the majority in nursing. Donna has encouraged me in this endeavor. She also encouraged me to reinforce to my audience the new mantra she would like to create for nursing..."Nurses nurture their own."

All in all, what I have tried to get across to you here is:
1.) Nursing is a great profession,
2.) Donna is a great mentor for nurses,
3.) THIS BOOK IS A MUST READ!

5 out of 5 stars Buy this book as early as your can, even if still in nursing school.......2006-12-09

Over the weekend I purchased Your First Year As a Nurse: Making the
Transition from Total Novice to Successful Professional because I wanted
a new start. Let me just say that 1) it was money well spent and 2)
purchasing this book should be made a mandatory requirement to any
student who starts a nursing program.

So far, I have read half the book. Already I have found some renewed
energy, and my enthusiasm about nursing is increasing again. I
graduated five months ago and took a job in an ICU where I have been working for four months and half months. Recently, I made the decision to leave the ICU.

I am starting in a step down unit tomorrow and I am very excited about
starting over. I experienced all of the following prior to making this
decision: frustration, fatigue, anxiety, dreading going to work, fear of
making mistakes, and many other emotions. Had I read your book prior to
starting this position, I could have avoided this painful period in my
nursing career. Of course, I have learned many valuable lessons. But I
do think nursing would earn a better reputation if newcomers did not have
to go through this experience. And I know that I am not the only one who has felt this way. I have read countless numbers of blogs on the internet of new grads who described the same feelings I shared earlier.

Thank you Ms. Cardlille for all the wonderful advice that you have shared. I joined the ANA today and contacted my state's Nurse Association regarding future events. I am looking forward to networking because you make it sound so much fun and rewarding. Please continue the work that you are doing. You are very inspiring to new nurses.

A grateful new grad.

5 out of 5 stars Prescription for Success.......2006-07-07

An outstanding resource filled with valuable nuggets of information. From staying organized, becoming a team member, and developing clinical proficiency through the guidance of a capable preceptor, to taking care of yourself, networking and planning for career advancement, Ms. Cardillo covers it all. Your First Year As a Nurse is a significant prescription for success for all nurses and nursing students who desire to bloom and grow professionally.

5 out of 5 stars It is about time someone had the courage to write a book like this........2006-02-26

A great book for the new grad and for all nurses. I can appreciate this book even though I am a Director of Nursing.
Well written, Thanks.

Differentiate or Die: Library Edition
Average customer rating: 5 out of 5 stars
  • Good Summary of How to Overcome the Me-Too Brand Stall
Differentiate or Die: Library Edition
Jack Trout , and Steve Rivkin
Manufacturer: Blackstone Audiobooks
ProductGroup: Book
Binding: MP3 CD

GeneralGeneral | Business & Investing | Subjects | Books
GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
GeneralGeneral | Business | Books on CD | Audiobooks | Formats | Books
Business & InvestingBusiness & Investing | MP3 CD | Audiobooks | Formats | Books
Professional & TechnicalProfessional & Technical | MP3 CD | Audiobooks | Formats | Books
Similar Items:
  1. Marketing Warfare: How to Use Military Principles to Develop Marketing Strategies Marketing Warfare: How to Use Military Principles to Develop Marketing Strategies
  2. Differentiate or Die: Survival in Our Era of Killer Competition Differentiate or Die: Survival in Our Era of Killer Competition
  3. Positioning: The Battle for Your Mind Positioning: The Battle for Your Mind
  4. Marketing Warfare: 20th Anniversary Edition Marketing Warfare: 20th Anniversary Edition
  5. Positioning: The Battle for Your Mind, 20th Anniversary Edition Positioning: The Battle for Your Mind, 20th Anniversary Edition

ASIN: 0786194650

Customer Reviews:

5 out of 5 stars Good Summary of How to Overcome the Me-Too Brand Stall.......2004-09-17


Jack Trout returns to make his now-familiar argument that brand positionings have to be very differentiated in the customer's mind to create a successful business. The reason for this: Customers have little time or patience for those who offer nothing different than everyone else.

The task of getting and building that differentiation is actually pretty simple. Few alternatives exist. You can be the first and hang in there as the most real choice (Coca-Cola). You can have a heritage that is more authentic than the alternative (Stolychnaya, the Russian vodka, in its initial positioning). You can have a differentiated product (toothpaste with baking soda and whiteners, when no one else has both). You can be the newest and most up-to-date (the latest Intel microprocessor). And a few others are offered up.

If it's that simple (something any fifth grader could grasp and apply at some level), why do most people miss this point? The authors do a good job of looking at the organizational thinking that goes on in many companies that creates a stall in this area. I thought that was a unique and very valuable contribution to the subject of proper branding and marketing.

A trap for many companies has been to focus on the latest management fad rather than create and increase perceptual differentiation (which can be partly based on physical differentiation). Some of the fads that the authors warn against include too much focus on quality, price promotions, and line extensions of existing brands. Although they do approve of everyday lower prices if you have the business model to sustain it (like Wal-Mart and Southwest Airlines do).

I liked the point (that was repeated often) about increased competition making it more difficult to obtain and sustain a differentiated position in the marketplace.

Overall, I think this book is the best summary of how to think about branding and marketing in the right way and overcome the stalled thinking that normally harms organizations of all types and sizes.

Well done!

Exchange Rate Policy and Interdependence: Perspectives from the Pacific Basin
Average customer rating: Not rated
    Exchange Rate Policy and Interdependence: Perspectives from the Pacific Basin

    Manufacturer: Cambridge University Press
    ProductGroup: Book
    Binding: Paperback

    GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
    MacroeconomicsMacroeconomics | Economics | Business & Investing | Subjects | Books
    Money & Monetary PolicyMoney & Monetary Policy | Economics | Business & Investing | Subjects | Books
    Foreign ExchangeForeign Exchange | Finance | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    ASIN: 0521041236

    Book Description

    Over the past thirty years the Pacific Basin region has become more integrated with the rest of the world and played an increasingly important role in the world economy. While much has been written on Pacific Basin trade and economic growth, relatively few studies have been published on the conduct of exchange rate and monetary policies in the economies of the region. These papers should be of interest to readers with an interest in broadening their understanding of different exchange rate arrangements as well as those wishing to deepen their knowledge of Pacific Basin economies.

    Conquer That Cube
    Average customer rating: Not rated
      Conquer That Cube
      Czes Kosniowski
      Manufacturer: Cambridge University Press
      ProductGroup: Book
      Binding: Paperback

      Puzzles & GamesPuzzles & Games | Entertainment | Subjects | Books | Board Games | Card Games | Crosswords | Fantasy Sports | Gambling | General | Logic & Brain Teasers | Magic | Math Games | Puzzles | Quizzes | Reference | Role Playing & Fantasy | Sudoku | Travel Games | Trivia | Video & Electronic Games | Word Games | Word Search
      GeneralGeneral | Humor | Entertainment | Subjects | Books
      GeneralGeneral | Mathematics | Science | Subjects | Books
      ASIN: 0521288142

      Surprised by Beauty: A Listener's Guide to the Recovery of Modern Music
      Average customer rating: 5 out of 5 stars
      • A great book! I wish there were more of its kind..
      • Find God in Music (just not in the pantonal kind)
      • Fills a niche
      • ýAn authentic musical enrichmentý
      • "An authentic musical enrichment"
      Surprised by Beauty: A Listener's Guide to the Recovery of Modern Music
      Robert R. Reilly
      Manufacturer: Morley Books
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Classical | Musical Genres | Music | Entertainment | Subjects | Books
      GeneralGeneral | Music | Entertainment | Subjects | Books
      History & CriticismHistory & Criticism | Music | Entertainment | Subjects | Books
      Similar Items:
      1. Jesus of Nazareth Jesus of Nazareth

      ASIN: 0966059743

      Customer Reviews:

      5 out of 5 stars A great book! I wish there were more of its kind.........2004-08-18

      Those of us who have the fortune of living in our current musical climate have the benefit of hindsight concerning a great many things. If we look at the last 75-80 years we see the advent and reign of the reactionary (rather than evolutionary) dodecaphonic school in all its pedantic and intolerant glory- traits often ostentatiously shunned by self-styled progressives. Then we see the collapse of its dominance, followed by reactions to the reaction: the adoption of simplistic methods such as aleatoric processes and minimalism. Robert Reilly treats this course in history not as a glorious long line of musical evolution, but as an interruption to true musical progress. I don't know that I would completely adopt his line of thinking here, but there is truth in what he says. We seem to be right back where we started at the beginning of the 20th century. Composers write Romantic music now even as they did then...and the 12 tone system never seemed to have caught on with more than a devout minority of enthusiasts, some of whom will even readily admit the system's appeal as largely cerebral.
      More valuable in Reilly's book than the larger argument is his advocation of a group of composers who have at some point or another fallen on hard times in terms of legitimacy and recognition in the eyes of the musical scene at large. Reilly's succinct and informative snapshots of these composers, as well as his down-to-earth style, is crucial for the rehabilitation of these men, many of whose music I personally respect, love, and find vastly underrated. (For example, I recently discovered the music of Geirr Tveitt...WONDERFUL stuff, but who knows it?) It is true that Reilly's list is limited- there could be scores more names added....but his treatment of the names he does include should promote some interest in these men and help to generate the respect they deserve.

      Now if about 20 more Reilly's would write books like these perhaps we may recover a good deal of great music that has fallen victim to circumstance and neglect due in large part to the tonality wars that have distracted musical activity for almost a century.

      4 out of 5 stars Find God in Music (just not in the pantonal kind).......2004-02-13

      Robert Reilly's "Surprised by Beauty - A Listener's Guide to the Recovery of Modern Music" has been with me since it's publication. It is one of the most heavily book-marked, annotated books I have - and much cherished.

      This book is perhaps not perfect and it is probably not first-order-brilliant either, but it is beautiful! I treasure it as much as I treasure much of the music that I have since enjoyed because of this book.

      Surprised by Beauty is highly spiritual. Stephen Hough, the wonderful pianist who records for hyperion (interviewed in the book), says on the jacket cover:

      "Robert Reilly has the unusual and delightful ability to infect the reader with insatiable curiosity about the composers he champions. Names that often were unknown, and sometimes unpronounceable, suddenly seem totally fascinating and worthy of discovery at the earliest opportunity. Yet beyond this level of exploration is his personal vision of music as something profoundly spiritual, expressive of what is best and most enriching in human life and having the possibility of leading us to encounter God Himself."

      That is a good introduction to Surprised by Beauty. The opening quote of the book is from Max Picard: "[In] sound intself, there is a readiness to be ordered by the spirit, and this is seen at its most sublime in music."

      The love for music never ceases to impress - and as knowledgeable a man as Mr. Reilly is always a pleasure to have along for instruction.

      Before I delve at some length into examples I (dis)agree with in this book, let me summarize:
      If you want loving introductions to the music of

      John Adams, ("The Search for a Larger Harmony")
      George Antheil ("Bad Boy Made Good"),
      Malcolm Arnold, ("English Enigma")
      Gerald Finzi, ("Inmitations of Immortality")
      Stephen Gerber, ("Keeping America Real")
      Morton Gould ("Maestro of Americana"),
      Roy Harris, ("Singing to America")
      Vagn Holmboe, ("The Music of Metaphysics")
      László Lajtha, ("Music from a Secret Room")
      Gian Francesco Malipiero, ("Beyond Italian Opera")
      Frank Martin, ("Guide to the Liturgical Year")
      William Mathias, ("Musical Incantations")
      Carl Nielsen ("Music is Life"),
      Einojuhani Rautavaara, ("New Northern Light")
      Albert Roussel, ("The Freedom of Personal Vision")
      Edmund Rubbra, ("On the Road to Emmaus")
      Harald Saeverud, ("A Norwegian Original")
      Aulis Sallinen ("Scandinavian Consolation"),
      Peter Schickele, ("Schickele Unmixed")
      Franz Schmidt, ("Setting the Apocalypse")
      Alexander Tcherepnin ("From Russia With Love"),
      Eduard Tubin, ("In From the Cold")
      Geirr Tveitt, ("The Music in the Waterfall")
      Mieczyslaw Vainberg, ("Light in the Dark")
      Peteris Vasks ("Another New Northern Light")

      as well as Duruflé, Elgar, Janáèek, Martinù, Poulenc, Shostakovich, Sibelius, Vaughn-Williams and Villa-Lobos - you have picked up the right book.

      These are the composers dealt with in little chapters, ordered alphabetically and cobbled together from reviews and pieces written in different magazines. Nonetheless, there is a coherent line through the work - cumulating in a few interviews with composers such as Robert Craft, David Diamond, Gian Carlo Menotti, Einojuhani Rautavaara, George Rochberg and Carl Rütti.

      Just for John Cage, Mr. Reilly has no kind words ("Apostle of Noise"). And the specter haunting some chapters, not to be rescued until Robert Craft takes up his cause, is Arnold Schoenberg. In fact, Schoenberg so rubs Mr. Reilly the wrong way that he elicits the books strongest (and perhaps most contentious) statement from Robert Reilly: Ugliness is the aesthetic analogue to evil.

      To say it right away: A lover of modern music - and with a much higher tolerance for the unnecessarily absurd (Concerto for two cheese-graders, jet engine, electric toothbrush and chromatic garbage disposal? Bring it on!) - I have grid (grinded) my teeth many a time. A more conservative reader than me would find himself nodding along throughout the book. Either way, it is a veritable treasure-trove.

      After every chapter, there is a little section discussing the merit of important works of that composer in different editions. This is immensely helpful in choosing where to start the musical discovery-tour.

      Telling of the nonchalance with which he treats the breadth of his appreciation of modern music is the following quote: "Anyone who enjoys Britten's music of this kind should likewise appreciate Mathias's". I imagine the greater part of his initial readership to wince even at the very idea of Britten, assuming that they know him or his work.

      His passion for Janáèek's String Quartets is so palpable that not having them (I had them when I read it) must seem half a crime. His championing of Saeverrud (my initial reaction, too, was: Who???) is passionate and sophisticated.

      A book, in short, that will get much and repeated bedside reading and the occasional study - a charming companion through 20th century classical music with amiably strong - if not always agreeable - opinions. Highly recommended.

      5 out of 5 stars Fills a niche.......2003-12-23

      I should say right off that I am deliberately taking my time to read this book & haven't read every chapter yet. I know of nothing quite like it, though. A feature I want, at this point, particularly to commend is the way the author has (1) of conveying his delight in, and the meaningfulness of, the music as he has experienced it, while (2) somehow saying enough that this reader, at least, can distinguish between the sure bets and the iffy ones from the reader's own point of view. Thus I credit Reilly (and the wonderful Samuel Palmer cover art) for putting me on to the Chandos recordings of the symphonies of Edmund Rubbra -- once I bought and listened to a CD of his symphonies 4, 10, & 11, I knew I would want more. One of Reilly's fine columns in Crisis Magazine put me on to Joly Braga Santos -- sure enough, I enjoyed the work (Symphony #4) praised there, as well. The Naxos CD of Douglas Lilburn's symphonies is another example. On the other hand, while Reilly likes Martinu and Nielsen, what he says about these composers conveys important things about their work such that someone like me who is not enchanted would have sufficient warning that this is someone to hear first before buying. I hope that in a few years there can be a sequel to this book. In the meantime, I'm glad to have a copy of Surprised by Beauty and to be able to read Mr. Reilly's columns in Crisis.

      5 out of 5 stars ýAn authentic musical enrichmentý.......2003-02-12

      Being a neophyte in modern classical music I'm very much in need of a guiding hand and Reilly's book has been the most helpful yet in boosting my appreciation of music and Beauty, for that matter. His writings not only assure the validity of my fears or 'sense of barbarian for not understanding the meaning of the sounds' I have been listening to, but endow a refreshing and profound understanding of how modern music can be free from its praise of entanglement. It has been a delightful and moving experience to read Reilly's unique and exquisite way of illustrating modern composer's journeys into their pledge for Beauty. He brings you close to their emotions and struggles in a timely historic ambiance so as to appreciate even more their daring willingness to come up with beautiful music! No doubt his has been 'a labor of love for music'- one can actually hear the resonance of the Spirit of Music without having started on his recommendations!"Surprised by Beauty" was definitely a wonderful Christmas present and I highly recommend his reading!

      5 out of 5 stars "An authentic musical enrichment".......2003-02-02

      Being a neophyte in modern classical music I'm very much in need of a guiding hand and Reilly's book has been the most helpful yet to boost up my appreciation of music and Beauty for that matter. His writings not only assure the validity of my fears or `sense of barbarian for not understanding the meaning of the sounds' I have been listening to, but endow a refreshing and profound understanding of how modern music can be free from its praise of entanglement. It has been a delightful and moving experience to read Reilly's so unique and exquisite way of illustrating modern composer's journeys into their pledge for Beauty. He brings you close enough and candidly to their emotions and struggles in a timely historic ambiance as to appreciate even more their daring willingness to come up with beautiful music! No doubt his has been `a labor of love for music'- one can actually hear the resonance of the Spirit of Music without having started on his recommendations!"Surprised by Beauty" was definitely a wonderful Christmas present and I highly recommend his reading!

      You Don't Know Jack: The TV Book
      Average customer rating: 5 out of 5 stars
      • A book worth reading!
      • Just like the games, only now in Y2K-compliant book form!
      You Don't Know Jack: The TV Book
      Steven Heinrich , and David Nathanielsz
      Manufacturer: Running Press Book Publishers
      ProductGroup: Book
      Binding: Paperback

      GeneralGeneral | Puzzles & Games | Entertainment | Subjects | Books
      TriviaTrivia | Puzzles & Games | Entertainment | Subjects | Books
      GeneralGeneral | Television | Entertainment | Subjects | Books
      History & CriticismHistory & Criticism | Television | Entertainment | Subjects | Books
      Popular CulturePopular Culture | Social Sciences | Nonfiction | Subjects | Books
      Performing ArtsPerforming Arts | Arts & Photography | Subjects | Books | Dance | General | Reference | Theater
      GeneralGeneral | Foreign Languages | Reference | Subjects | Books
      ASIN: 0762403756

      Customer Reviews:

      5 out of 5 stars A book worth reading!.......2001-04-21

      Are you tired of playing You Don't Know Jack TV? Then why don't you get this! A book worth reading! Finally, now you have the TV trivia right in the palm of your hand! Now The BOOK where hi culture and pop culture collide sends you a chance to ask the questions! To be the host! You will be happy if you get this and The Book. Because the books worth reading are finally here! Hosted by: You! Question Types, Dis Or Dat Mutiple-Choice Gibberish and jack attack. and write me a e-mail about any You Don't Know Jack Book! I dare ya! Get you don't know jack the TV book. But even if you are reading, YOU DON'T KNOW JACK! Includes score rater.

      5 out of 5 stars Just like the games, only now in Y2K-compliant book form!.......1999-02-20

      (Although I'm the keeper of the only site on the net about the You Don't Know Jack games, this is a completely unbiased review.)

      The book is hilarious! It really does enable you and a group of friends to play the game without a cumbersome computer. Dis or Dats, Gibberish Questions, and Jack Attacks are all here. It also contains some of the best questions from the Television volume compressed into short, quick games.

      All in all, a great party game or temporary roof shingle depending on your needs at the time.

      How to Create Effective TV Commercials
      Average customer rating: Not rated
        How to Create Effective TV Commercials
        Huntley Baldwin
        Manufacturer: Natl Textbook Co Trade
        ProductGroup: Book
        Binding: Hardcover

        GeneralGeneral | Business & Investing | Subjects | Books
        AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
        GeneralGeneral | Television | Entertainment | Subjects | Books
        ASIN: 0844230316
        THE TELEVISION COMMERCIAL: HOW TO CREATE AND PRODUCE EFFECTIVE TV ADVERTISING
        Average customer rating: Not rated
          THE TELEVISION COMMERCIAL: HOW TO CREATE AND PRODUCE EFFECTIVE TV ADVERTISING
          Harry Wayne McMahan
          Manufacturer: Hastings House
          ProductGroup: Book
          Binding: Hardcover
          ASIN: B000J3R87G
          The television commercial;: How to create and produce effective TV advertising (Communication arts books)
          Average customer rating: Not rated
            The television commercial;: How to create and produce effective TV advertising (Communication arts books)
            Harry Wayne McMahan
            Manufacturer: Hastings House
            ProductGroup: Book
            Binding: Unknown Binding

            Marketing & SalesMarketing & Sales | Business & Investing | Subjects | Books | Advertising | Consumer Behavior | Customer Service | Marketing | Public Relations | Sales & Selling
            ASIN: B0007EQ7RE
            THE TELEVISION COMMERCIAL,  HOW TO CREATE AND PRODUCE EFFECTIVE TV ADVERTISING
            Average customer rating: Not rated
              THE TELEVISION COMMERCIAL, HOW TO CREATE AND PRODUCE EFFECTIVE TV ADVERTISING

              Manufacturer: Hastings House
              ProductGroup: Book
              Binding: Hardcover
              ASIN: B000GU8CE0
              The Television Commercial: How to Create and Produce Effective TV Advertising
              Average customer rating: Not rated
                The Television Commercial: How to Create and Produce Effective TV Advertising
                Harry Wayne McMahan
                Manufacturer: Hastings House
                ProductGroup: Book
                Binding: Hardcover
                ASIN: B000QCJ0C6

                New Perspectives on Creating Web Pages with HTML and Dynamic HTML 2nd Edition, HARDCOVER
                Average customer rating: 4 out of 5 stars
                • Should you buy this book?
                • Not technically accurate
                • Not the best HTML book, but definitely a good one.
                • Would recommend to a freind
                • programming reader
                New Perspectives on Creating Web Pages with HTML and Dynamic HTML 2nd Edition, HARDCOVER
                Patrick Carey
                Manufacturer: Course Technology
                ProductGroup: Book
                Binding: Hardcover

                GeneralGeneral | Programming | Computers & Internet | Subjects | Books
                GeneralGeneral | Programming | Web Development | Computers & Internet | Subjects | Books
                GeneralGeneral | Computers & Internet | Subjects | Books
                GeneralGeneral | Software | Computers & Internet | Subjects | Books
                Look Inside Computer BooksLook Inside Computer Books | Trip | Specialty Stores | Books
                All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
                Computers & InternetComputers & Internet | Qualifying Textbooks - Fall 2007 | Stores | Books
                Similar Items:
                1. Writing and Grammar: Communication In Action Writing and Grammar: Communication In Action
                2. New Perspectives on Creating Web Pages with HTML, Comprehensive, Third Edition (New Perspectives (Paperback Course Technology)) New Perspectives on Creating Web Pages with HTML, Comprehensive, Third Edition (New Perspectives (Paperback Course Technology))
                3. Prentice Hall Literature: Timeless Voices, Timeless Themes : Platinum Prentice Hall Literature: Timeless Voices, Timeless Themes : Platinum
                4. America: Pathways to the Present America: Pathways to the Present
                5. Realidades 3 Realidades 3

                ASIN: 0619162414

                Book Description

                With coverage of code updated to reflect HTML 4.01 standards, this text covers how to create Web pages using HTML and in-depth Website development instructions using DHTML.

                Customer Reviews:

                3 out of 5 stars Should you buy this book?.......2005-09-23

                I am a college student taking a class using this book to help in creating web pages. We have found errors in the book. In some of the review work and case probems it tells you do certain thing that the book never told you how to do it. I would do more research before I bought this book.

                3 out of 5 stars Not technically accurate.......2005-02-11

                The "Includes XHTL coverage throughout" claim on the front cover and the publisher's review is misleading. VERY misleading. While the coverage of the book is well thought out and implemented, the author does NOT use xhtml throughout, proper coverage of xhtml is relegated to a single appendix. The xhtml is what I would call "pseudo-covered" in the rest of the book. For example, proper xhtml requires the use of an xml declarative statement and a DOCTYPE, among other things. The author leaves these out in almost every example. He gets some stuff right like the br / for an xhtml break tag and then totally blows the rest. As an example onMouseOver as an event handler will NOT validate as proper xhtml 1.0 Strict or xhtml 1.1 because xhtml requires all tags and attributes to be totally lowercase and yet the author uses it (among numerous other errors.) If you're going to claim something as teaching xhtml, then you should get it right. If you are learning from this book - great. You'll get a very good foundation. But be aware that Mr. Carey is also teaching you some things that are incorrect. Make sure you validate the scripts at the w3c validator as xhtml 1.1 or xhtml 1.0 strict and you'll see what I mean.

                4 out of 5 stars Not the best HTML book, but definitely a good one........2004-02-11

                Like other reviewers, I've used this book in a community college class, and, like the others, find the book does a good job by itself! The example tutorials are easy to follow (although the examples are kind of drab!), additional reference information is included, and being in color definitely helps. I've used this book as a reference when customizing public layouts for my own use. I would say the book is more of a "valiant attempt" at Javascript, which would require a book in itself. Likewise, I was surprised at how often the CSS section didn't help me with some CSS code I was modifying. And I'll add that, of the web technologies out there, you're better off learning Javascript and PHP than DHTML. Not the best HTML book, but definitely a good one.

                4 out of 5 stars Would recommend to a freind.......2003-01-03

                This book was used at the local Community College as the text book for an HTML class. I thought the book did a great job of incorporating what the reader learns into real web pages. Other books just say to make text bold do this, to make a marquee do that, but the don't show you how to put that into practice. The reader can do the cases at the end of every chapter and get a solid understanding of how to really use what they've learned. I know it doesn't cover every tag you can use, but gives you a great understanding of the basics.

                5 out of 5 stars programming reader.......2002-04-12

                The book is terrific!!! The tutorials help me to learn the programming syntax, and users can try the case problems to apply what they learned. The case problems downloaded from the book website already contain basic code segment, so users don't have to type everything. Also, excellent references of HTML, CSS, and JavaScript at end of book. As the title implied, the book is primary for learning HTML and DHTML. Reader that would like to learn JavaScript need to get another book, also recommed Beginning JavaScript from Wrox.

                Books:

                1. Your First Year As an Elementary School Teacher : Making the Transition from Total Novice to Successful Professional
                2. Your Insured Funds for Credit Union Members
                3. Your Job in the Computer Age: The Complete Guide to the Computer Skills You Need to Get the Job You Want
                4. 1997 Canadian Insurance Claims Directory: 65th Annual Edition (Canadian Insurance Claims Directory)
                5. A Guide to Benefit-Cost Analysis
                6. Agents still perplexed about UM/UIM coverages. (uninsured and underinsured motorists laws in Arizona)(California & The Western States): An article from: ... & Casualty-Risk & Benefits Management
                7. Americaªs Insurance Industry: Keeping the Promise: Hearing Before the Committee on Financial Services, U.S. House of Representatives
                8. Apocalypse in New Orleans: a firsthand account of how a small band of Times-Picayune journalists covered devastation and misery in their shattered home. : An article from: American Journalism Review
                9. Audio/Video Cable Installer's Pocket Guide (McGraw-Hill Pocket Reference)
                10. Auto Insurance Database 1993

                Books Index

                Books Home

                Recommended Books

                1. Results Rule!: Build a Culture That Blows the Competition Away
                2. Reading Reminders: Tools, Tips, and Techniques
                3. Paradise Laborers: Hotel Work In The Global Economy
                4. Neuronal Control Of Locomotion
                5. Regional Landscapes of the United States and Canada
                6. The Biggest Loser Cookbook: More Than 125 Healthy, Delicious Recipes Adapted from NBC's Hit Show
                7. Polar Bear, Polar Bear, What Do You Hear
                8. Mind: A Brief Introduction
                9. Moviesdoortodoor.com: How Accounting Helped Make the Difference
                10. Life and Times of Andrei Zhdanov, 1896 1948