2004 NFL Record & Fact Book (Official National Football League Record and Fact Book)
Average customer rating: 5 out of 5 stars
  • Not only Facts and Stats, but the NFL rules!
  • The ultimate NFL reference book
  • A Great Resource
2004 NFL Record & Fact Book (Official National Football League Record and Fact Book)
Editors at the NFL
Manufacturer: Sports Illustrated
ProductGroup: Book
Binding: Paperback

ReferenceReference | Subjects | Books | Almanacs & Yearbooks | Atlases & Maps | Audiobooks | Business Skills | Careers | Catalogs & Directories | Consumer Guides | Dictionaries & Thesauruses | Education | Encyclopedias | Etiquette | Foreign Languages | Fun Facts | Genealogy | General | Job Hunting | Large Print | Law | Publishing & Books | Quotations | Spanish-Language Reference | Study Guides | Test Prep Central | Words & Language | Writing
History of SportsHistory of Sports | Miscellaneous | Sports | Subjects | Books
ReferenceReference | Miscellaneous | Sports | Subjects | Books
GeneralGeneral | Football (American) | Sports | Subjects | Books
ProfessionalProfessional | Football (American) | Sports | Subjects | Books
GeneralGeneral | Sports | Subjects | Books
Similar Items:
  1. The Official 2003 NFL Record & Fact Book (Official National Football League Record and Fact Book) The Official 2003 NFL Record & Fact Book (Official National Football League Record and Fact Book)
  2. 2005 NFL Record & Fact Book (Official National Football League Record and Fact Book) 2005 NFL Record & Fact Book (Official National Football League Record and Fact Book)
  3. Official NFL 2002 Record & Fact Book Official NFL 2002 Record & Fact Book
  4. Official 1998 National Football League Record & Fact Book (Official National Football League Record and Fact Book) Official 1998 National Football League Record & Fact Book (Official National Football League Record and Fact Book)
  5. The Official NFL 1999 Record & Fact Book (Official National Football League Record and Fact Book) The Official NFL 1999 Record & Fact Book (Official National Football League Record and Fact Book)

ASIN: 1931933715

Book Description

The 2004 NFL Record Fact Book is a must for every football fan. This 768-page reference book is jam-packed with all the facts and figures a football fan would ever want-+including all-time records, team rosters and schedules, past standings, Monday night football scores and more.The Record Fact Book also includes a digest of NFL rules, team directories and active and career coaching records. It is the official record and fact book for the sports media covering the NFL.Phil Simms (CBS Sports) has said of previous editions, "The NFL Record Fact Book is an invaluable tool for those who follow the NFL."

Customer Reviews:

5 out of 5 stars Not only Facts and Stats, but the NFL rules!.......2004-10-03

2004 NFL Record & Fact Book

I have never felt a need to purchase a statistic book. When I received one for my birthday I was obligated to open it. Well, to my surprise I was fascinated with the records that the NFL has kept. I am an avid NFL fan. (Green Bay Packers) When I scanned some of the records, the who's who of football greats started popping up. Walter Payton, Jim Brown and Vince Lombardi to name a few. I knew I had great book for my collection.

The book is broken down quite well into easy access information. The 2004 events are listed first. Schedule, Post season and nationally televised games, Scheduling formula, NFL active statistical leaders, coaches records, What to look for in 2004, 2004 Draft list, Tie breaking procedures and then each individual team is broken down in detail.

Each team is deciphered by:
* Club officials-owner on down to front office personal with
historical background of each person
* Coaches-Head coach and assistant coaches' history.
* Stadium-Capacity, playing surface and training camp location.
* Individual stats in 2003.
* Rosters

The next notable chapter is the 2003 year in review: Trades, week by week results, players of the week and month, team and individual stats, best performance and attendances.

The next chapter is for the betting public looking for any edge to lay the line. Inside the Numbers includes records of teams on the road from 1970 to 2003, bye weeks-team record after and monthly record win percentage per team from 1994 to 2003. These are just the numbers no predictions here.

Other chapters include: Pro Football Hall of Fame, Chronology of Professional Football, All time team vs. team results, Super Bowl summaries, Monday night records, Thursday-Sunday night, First round selection history and Records-all time and team/individual. Here you will find names like Rock Island Independents, Columbus Pan Handles, Tonawanda Kardex and Cleveland Indians. (Yes, Cleveland was an NFL team for those MLB baseball fans.) Of notable quiz show highlights: Jim Thorpe was the first NFL Commissioner for one year. (1920)

And last and most subject to interpretation are the Rules of the game. The roster of officials (Includes day job), Official Signals with illustrations and the Digest of Rules.
Notable highlights are the jurisdiction, positions and duties of each official. Definitions of official's words like impetus, muff and chucking.

Since we are on the subject of NFL rules, the most controversial rule pass interference is dissected like no other. Underlined words are for stressing to the public what to look for while watching games I think. The pass interference rule has five additional notes. These notes break down certain incidents that could occur on each play and what to look for. After reading the pass interference rules a couple times through I am still confused! What is true of most written rules applies here "what is written and how it is interpreted by each individual is always different."

This book should be in all NFL fan's collection. It is a NFL official publication, so you can rely on the facts. All that is left is to sit back and enjoy the best game on the planet.

And don't forget the referee is the final authority for rule interpretations.

5 out of 5 stars The ultimate NFL reference book.......2004-09-11

I found the National Football League's annual Record and Fact Book to be a lot more than just the league's media guide. Sure, the book is the official source for NFL statistics and minutia; however, I also find the book is actually a good read.

Of particular interest is the History section, which gives you a short, year-by-year summary of pro football from Pudge Heffelfinger, the first pro football player, all the way to last year's Super Bowl-winning firld goal by Adam Vinitieri of the New England Patriots.

You won't find a detailed, mind-nimbing socio-economic analysis of the effects if the NFL on the nation's GDP; nor will you find a lot of negativity abouy the league's problems - after all, this is an NFL publication. However, the league takes great pains to give you a reader-friendly set of the rules (thank God for that alone, it's won me a few wagers) and the records, including separate pages detailing the careers of some of the greatest players who played the game.

There's also a very good outline of the members of the Pro Football Hall of Fame, and also historical data on the league's competitors over the years (did you know that there have been upwards of a half-dozen versions of the American Football League?).

Overall, there are some sections that you might look through only once in a year; but there are also sections where you can lose yourself in the game simply by taking what's there on the pafe and using your imagination to make the numbers leap off the page. Yeah, maybe I wax a little poetic about the stats in the book, but any true football fanatic knoes that the numbers all tell a story; it's up to the reader to make that story come to life. This book is comprehensive enough to be considered complete, yet spacious enough to allow you to tell yourself the story of the NFL in your own words.

5 out of 5 stars A Great Resource.......2004-08-20

Published yearly this book is a great resource for every NFL fan. I can't tell you how many times a season I pull this book out while watching an NFL game. It contains information on all 32 teams, almost EVERY single game, regular season, post season, Super Bowl, and career NFL record you could think of. Also included is an overview of the rules and regulations of the league. It is a very handy guide for all NFL fans.

One small piece of advice: If you have last year's book, you may not feel the need to buy another, there isn't much new material added from year to year (though at such a cheap price it may be worth it). I would definitely recommend the book though if you don't know any previous versions, or if your version is more than 2 or 3 years old.

Selling Free Enterprise: The Business Assault on Labor and Liberalism, 1945-60 (History of Communication)
Average customer rating: 3.5 out of 5 stars
  • Important contribution to understanding the US
  • Turgid, a book of little consequence
  • Corporate Power
Selling Free Enterprise: The Business Assault on Labor and Liberalism, 1945-60 (History of Communication)
Elizabeth A. Fones-Wolf
Manufacturer: University of Illinois Press
ProductGroup: Book
Binding: Paperback

Labor PolicyLabor Policy | Popular Economics | Business & Investing | Subjects | Books
Policy & Current EventsPolicy & Current Events | Popular Economics | Business & Investing | Subjects | Books
Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
Free EnterpriseFree Enterprise | Economics | Business & Investing | Subjects | Books
Labor & Industrial RelationsLabor & Industrial Relations | Economics | Business & Investing | Subjects | Books
GeneralGeneral | Business & Investing | Subjects | Books
Similar Items:
  1. Taking the Risk Out of Democracy: Corporate Propaganda versus Freedom and Liberty (History of Communication) Taking the Risk Out of Democracy: Corporate Propaganda versus Freedom and Liberty (History of Communication)
  2. The Fall of the House of Labor: The Workplace, the State, and American Labor Activism, 18651925 The Fall of the House of Labor: The Workplace, the State, and American Labor Activism, 18651925
  3. Propaganda Propaganda
  4. The Industrial Worker, 1840-1860: The Reaction of American Industrial Society to the Advance of the Industrial Revolution (Repr) The Industrial Worker, 1840-1860: The Reaction of American Industrial Society to the Advance of the Industrial Revolution (Repr)
  5. American Fascists: The Christian Right and the War On America American Fascists: The Christian Right and the War On America

ASIN: 0252064399

Customer Reviews:

5 out of 5 stars Important contribution to understanding the US.......2002-08-14

This book was recently strongly endorsed by Noam Chomsky and for good reason. There is an extreme scarcity of books that address the mechanics of propaganda in the US. For people interested in the details of how the US became the most propagandized society on earth, this book is an invaluable resource.

1 out of 5 stars Turgid, a book of little consequence.......2002-03-08

This book attempts to prove what everyone already knows. Fones Wolf proves she has no depth and no real understanding of Twentieth century cultural and intellectual history. Her book is pitched toward the lamest of knee jerk liberals.

5 out of 5 stars Corporate Power.......2000-10-01

A wonderful and well researched study of the origins of corporate power in America. It began with the Big Business reaction towards the gains made by the American labor movement in the 30s with the FLSA. That reaction was embodied in the most anti-labor law passed in the history of America, the 1947 Taft/Hartley Law. This is a must read for all labor activists out there. The book goes into the strategies and propaganda used then to sway the American people against organized labor. Many of the strategies of the past are still used today by American Business and this book will help you recognize them, answer them and effectively rebut them.
Selling Free Enterprise: The Business Assault on Labor and Liberalism, 1945-60
Average customer rating: Not rated
    Selling Free Enterprise: The Business Assault on Labor and Liberalism, 1945-60
    Elizabeth Fones-Wolf
    Manufacturer: University of Illinois Press
    ProductGroup: Book
    Binding: Paperback
    ASIN: B000OQ7REM

    Industry Regulation and the Performance of the American Economy
    Average customer rating: 3 out of 5 stars
    • Should we regulate the amount of regulation?
    Industry Regulation and the Performance of the American Economy
    Paul W. MacAvoy
    Manufacturer: W W Norton & Co Inc
    ProductGroup: Book
    Binding: Hardcover

    Economic HistoryEconomic History | Economics | Business & Investing | Subjects | Books
    MacroeconomicsMacroeconomics | Economics | Business & Investing | Subjects | Books
    GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
    GeneralGeneral | Business & Investing | Subjects | Books
    IndustrialIndustrial | Management & Leadership | Business & Investing | Subjects | Books
    ASIN: 0393033546

    Customer Reviews:

    3 out of 5 stars Should we regulate the amount of regulation?.......2000-08-27

    Mr. MacAvoy presents an enlightening study of how regulation (specifically in the 60's, 70's, and 80's) has affected the GNP of our country. But, be warned, this is not your high school economics class.

    Instead, it would be beneficial for the reader to have a very good grasp on economic principles, and some economic specifics such as rate of return, capitalization, and price ceilings. Not to say that it can't be read, pondered, and enjoyed without having a sound, college-level macroeconomics course; but it may be helpful.

    Overall, Mr. MacAvoy presents a strong case for deregulation. It may be thought that regulation by OSHA, the EPA, and the Civil Aeronautics Board (now defunct) can save us from pollution, monopolistic pricing, and dangers in the workplace. This book shows how these organizations have not only failed on those objectives, but have adversely distorted the market and pulled down the economy in the process.

    One complaint about this book is that it tends to be a bit dry. Fortunately, it is short.

    Another complaint is that the edition I have (1992) is a bit dated. I would love to see an updated copy in print showing how regulation in the 1990's has affected the same areas that this book has covered (communications, railroad, airline, environment, workplace safety, etc.) Have we learned from past mistakes?

    "Industry Regulation and the Performance of the American Economy" is an concise, economic analysis which shows how the ideals that we want to promote rarely meet up with the reality of regulation and performance. A worthwhile. if a bit tedious, read to anyone who either makes public policy or would like to influence public policy from an informed standpoint.
    Regulation and Macroeconomic Performance (Topics in Regulatory Economics and Policy)
    Average customer rating: Not rated
      Regulation and Macroeconomic Performance (Topics in Regulatory Economics and Policy)
      Brian L. Goff
      Manufacturer: Springer
      ProductGroup: Book
      Binding: Hardcover

      GeneralGeneral | Organizational Behavior | Business & Investing | Subjects | Books
      GeneralGeneral | Popular Economics | Business & Investing | Subjects | Books
      MacroeconomicsMacroeconomics | Economics | Business & Investing | Subjects | Books
      GeneralGeneral | Business & Investing | Subjects | Books
      Management & LeadershipManagement & Leadership | Business & Investing | Subjects | Books | Business Ethics | Consolidation & Merger | Decision-Making & Problem Solving | Distribution & Warehouse Management | Industrial | Information Management | Leadership | Management | Management Science | Motivational | Negotiating | Operations Research | Planning & Forecasting | Pricing | Production & Operations | Project Management | Quality Control | Risk Assessment | Statistics | Strategy & Competition | Systems & Planning | Systems Analysis | Teams | Total Quality Management | Training
      GeneralGeneral | Politics | Nonfiction | Subjects | Books
      RegulationRegulation | Business | Law | Subjects | Books
      GeneralGeneral | Business & Finance | New & Used Textbooks | Stores | Books
      GeneralGeneral | Economics | Business & Finance | New & Used Textbooks | Stores | Books
      MacroeconomicsMacroeconomics | Economics | Business & Finance | New & Used Textbooks | Stores | Books
      All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
      Business & InvestingBusiness & Investing | Qualifying Textbooks - Fall 2007 | Stores | Books
      NonfictionNonfiction | Qualifying Textbooks - Fall 2007 | Stores | Books
      ASIN: 0792396847

      Book Description

      There are few aggregate measures of the amount of regulation in the macroeconomy, despite the enormity of regulation and its macroeconomic consequences. Regulation and Macroeconomic Performance attempts to increase the awareness of macroeconomic effects of regulation by providing some descriptions of regulation's scope and channels as well as providing quantitative assessments based on technical statistical evidence.

      Fritz and the Blink: An Overture to Life
      Average customer rating: Not rated
        Fritz and the Blink: An Overture to Life
        John R. Cohagen
        Manufacturer: PublishAmerica
        ProductGroup: Book
        Binding: Paperback

        ComicComic | General | Literature & Fiction | Subjects | Books
        GeneralGeneral | Humor | Entertainment | Subjects | Books
        ASIN: 1413752756

        Book Description

        Growing up in a rural East Texas community in the '50s and '60s created an atmosphere conducive to development of the imagination of children, especially those whose uninhibited view of life already attracted their attentions to the unusual. Throw into that mixture a blind boy who refused to consider the possibility that he was in any way handicapped and was always pushing his luck to prove it, and you have the formula for a most unusual childhood. Finally, add a little brother who gladly aided his older sibling in his quest for independence, and the situation explodes into an irreverent crusade to squeeze the last drop of joy out of life. Relive the mischief of the Cohagen brothers as they took on all comers to search for the true meaning of life in a way that was at times hilarious, at times serious, but always interesting.

        The Rose & the Briar: Death, Love and Liberty in the American Ballad
        Average customer rating: 4 out of 5 stars
        • Oppenheimer?
        • the roses are worth the thorns
        • A great idea but a disappointing and poorly produced book.
        • An extraordinary literary and musical adventure
        • Ballads As History.
        The Rose & the Briar: Death, Love and Liberty in the American Ballad

        Manufacturer: W. W. Norton & Company
        ProductGroup: Book
        Binding: Hardcover

        VoiceVoice | Instruments & Performers | Music | Entertainment | Subjects | Books
        GeneralGeneral | Music | Entertainment | Subjects | Books
        History & CriticismHistory & Criticism | Music | Entertainment | Subjects | Books
        Folk & TraditionalFolk & Traditional | Musical Genres | Music | Entertainment | Subjects | Books
        Look Inside Entertainment BooksLook Inside Entertainment Books | Trip | Specialty Stores | Books
        Similar Items:
        1. The Rose & the Briar: Death, Love and Liberty in the American Ballad The Rose & the Briar: Death, Love and Liberty in the American Ballad
        2. Devil's Dream Devil's Dream
        3. John Henry Days John Henry Days
        4. American Humor: A Study of the National Character (New York Review Books Classics) American Humor: A Study of the National Character (New York Review Books Classics)
        5. When We Were Good: The Folk Revival When We Were Good: The Folk Revival

        ASIN: 0393059545

        Book Description

        A devastatingly original work that plunges into the heart of the American psyche from America's beginnings to Bruce Springsteen's "Nebraska."

        The ballad has been part of American history since before the country had a name. In this book, Sean Wilentz and Greil Marcus have assembled an astonishing group of writers and artists—Paul Muldoon, Stanley Crouch, R. Crumb, Jon Langford of the Mekons, John Rockwell, Luc Sante, Joyce Carol Oates, Dave Marsh, and more than a dozen other novelists, essayists, performers, and critics—to explore the ineffable power of the American ballad. In words and in drawings, the collaborators have tapped the veins of America's most imaginative and expressive form. From "Barbara Allen," one of the earliest, through "The Wreck of the Old 97," to contemporary ballads by Bob Dylan and Bruce Springsteen, The Rose & the Briar presents a rich new patch of art and commentary—like the ballads, no two the same, but all of a piece, about stories, storytellers, and American death, love, and liberty. 25 illustrations.

        Customer Reviews:

        3 out of 5 stars Oppenheimer?.......2006-08-15

        So, what does this book have to do with J. Robert Oppenheimer losing his security clearance?

        4 out of 5 stars the roses are worth the thorns.......2006-04-16

        There are some really amazing essays here, notably, Greil Marcus's envoi. Dave Marsh on "Barbara Allen" lifts a lot of ancient stuff out of the shadows and sets it in a clean, well lighted place. Sarah Vowell on "John Brown's Body" tells us a lot more about the ballad than we might have imagined. Cecil Brown on "Frankie and Albert" is a delight. Frankie's life is worthy of several ballads. R. Crumb's graphics make this a classic. His letter to the editor slaps a few of the other essayists out of the fetid air like horse flies. The graphics are fine, so I don't know what a previous reviewer was complaining about. Maybe he got a bad a copy.
        There are some real clunkers here, however. Wendy Lesser's piece is lost at sea. This is such a dissappointment when there is so much to say about Dylan, and she is such a fine writer, and Greil Marcus has written such great stuff on Dylan. Stanley Crouch's essay is fine, but it has nothing to do with ballads. David Thomas is a high-fallootin intellectualizer. "An imperative that derives from a gestalt of geography, sound, and culture fixes and vitalizes and drives certain musics." Wouldn't you love to see this guy have a conversation with Bob Dylan? Would he know a ballad if he stepped on one barefoot?

        2 out of 5 stars A great idea but a disappointing and poorly produced book........2005-10-23

        I could hardly wait to read this book when I learned about it since so little has been written about the long history of loving these songs. While the authors do a good job of talking about how they feel about the songs, they don't delve very deep. Most disappointing, though, is the production quality. Jon Langford's and R. Crumb's visual interpretations of their chosen ballads look as if they are very interesting but the reproductions of their drawings are so blurry that they are nearly indecipherable.

        5 out of 5 stars An extraordinary literary and musical adventure.......2005-06-16

        This is a wonderful book. The explorations of various folk songs (and what comprises a "folk" song) range from intriguing academic insights to fictional interpretations of the histories and even biographies of various songs: wonderful and inventive and satisfying. It was given to me by a friend and I am buying it for at least three more. Incredible

        3 out of 5 stars Ballads As History........2005-04-07

        In Sharyn McCrumb's novel, IF EVER I RETURN PRETTY PEGGIE-O, I first learned of the ballad, 'The Knoxville Girl.' Here in her cahpter about American Ballads, she's called 'Dear Little Girl.' She has that ballad mixed up with others making for confusion on all fronts. If I didn't know the song and its consequences, I would not have recognized "Nellie" as the Dear Little Girl in 'Pretty Peggie-O' -- "is with her beau, Jack, who turns into "Willie" who throttles the life out of her along the banks of some river (the French Broad). As with local "history" of a certain theater which left out the decade which meant the most to me, now her vagueness and omission of her own as she twists this ballad after calling the chapter 'Pretty Peggie-O', what a let down. You can hear this song in Betty Smith's 1977 'For My Friends of Song.' I have heard that the Louvin Brothers had a good version sometime and Elvis Costello sang it in the same aforementioned theater as 'The Knoxville Girl.'

        Barbara Allen was the poor Scots-Irish theme of the Appalachians as parlayed by Dolly Parton. She is not a ballad singer, but hillbilly music of her own making.

        'John Brown's Body' was used as a marching song for the 12th regiment in 1861. That John Brown had drowned while crossing the Shenandoah River on the way to battle. On March 1, 1862, it was sung at the spot wher John Brown, the abolitionist, was hanged by the Union. Up 'til now, I thought it had been written about him.

        I have not heard of most of the featured 'ballads' even though I'd always said I preferred ballads to classical music. This book features many folk singers, but my ballads were by Eddie Fisher. A big difference!

        The chapter by David Thomas combined 'The Wreck of Old 97' about a train wreck in the early 1900s and 'Dead Man's Curve' by Jan and Dean in 1964 about a car crash. Randy Newman who wrote 'Short People' also had ballads recorded by Dusty Springfield and his own 'Sail Away' which Enya croons.

        This book gives intermittent history of America and the editors included a plethora of works published on various subjects. The best thing was the two-page cartoon by R. Crumb, but the black and white pictures and copies of old sheet music at the beginning of the 22 sections are almost as good.

        I don't think they missed anything from a put down of Abraham Lincoln's 2nd Inaugural Address six weeks before his murder by John Wilkes Booth to Stephen Foster's 'possible' suicide at the age of forty, to Richard Speck's rampage in Chicago. A smorgasbord of strange incidents, not all musical. I grew up hearing my dad play his guitar and harmonica and sing the old folk songs, like 'Beautiful Beautiful Brown Eyes' and I'd always say, "but I love blue eyes." Still do.

        Presence and Resistance: Postmodernism and Cultural Politics in Contemporary American Performance (Theater: Theory/Text/Performance)
        Average customer rating: Not rated
          Presence and Resistance: Postmodernism and Cultural Politics in Contemporary American Performance (Theater: Theory/Text/Performance)
          Philip Auslander
          Manufacturer: University of Michigan Press
          ProductGroup: Book
          Binding: Hardcover

          Popular CulturePopular Culture | Social Sciences | Nonfiction | Subjects | Books
          GeneralGeneral | Social Sciences | Nonfiction | Subjects | Books
          PostmodernismPostmodernism | Movements & Periods | History & Criticism | Literature & Fiction | Subjects | Books
          GeneralGeneral | Arts & Photography | Subjects | Books
          GeneralGeneral | Performing Arts | Arts & Photography | Subjects | Books
          Similar Items:
          1. Dada Performance (PAJ Books) Dada Performance (PAJ Books)
          2. Production of Presence: What Meaning Cannot Convey Production of Presence: What Meaning Cannot Convey
          3. Futurist Manifestos Futurist Manifestos
          4. Liveness: Performance in a Mediatized Culture Liveness: Performance in a Mediatized Culture

          ASIN: 0472102990

          Book Description

          Examines performance art in the 1980s and new modes of political art in a media-saturated culture.

          Audience Economics: Media Institutions and the Audience Marketplace
          Average customer rating: 1 out of 5 stars
          • Missing entire sections!
          • Don't bother
          Audience Economics: Media Institutions and the Audience Marketplace
          Philip M. Napoli
          Manufacturer: Columbia University Press
          ProductGroup: Book
          Binding: Hardcover

          EconomicsEconomics | Business & Investing | Subjects | Books | Agricultural | Commercial Policy | Comparative | Consolidation & Merger | Cooperatives | Debt & Deficits | Development & Growth | Econometrics | Economic Conditions | Economic History | Economic Policy & Development | Exports & Imports | Free Enterprise | Inflation | International | Labor & Industrial Relations | Macroeconomics | Microeconomics | Money & Monetary Policy | Natural Resources | Privatization | Public Finance | Statistics | Sustainable Development | Theory | Unemployment | Urban & Regional
          GeneralGeneral | Business & Investing | Subjects | Books
          AdvertisingAdvertising | Marketing & Sales | Business & Investing | Subjects | Books
          GeneralGeneral | Marketing | Marketing & Sales | Business & Investing | Subjects | Books
          Web MarketingWeb Marketing | Business & Culture | Computers & Internet | Subjects | Books
          InternetInternet | Home Computing | Computers & Internet | Subjects | Books | Internet & Education | Online Searching | Web Browsers | Web for Kids
          GeneralGeneral | Television | Entertainment | Subjects | Books
          Media StudiesMedia Studies | Mass Media | Current Events | Nonfiction | Subjects | Books
          Media StudiesMedia Studies | Social Sciences | Nonfiction | Subjects | Books
          GeneralGeneral | Communication | Social Sciences | Nonfiction | Subjects | Books
          Look Inside Business BooksLook Inside Business Books | Trip | Specialty Stores | Books
          Look Inside Computer BooksLook Inside Computer Books | Trip | Specialty Stores | Books
          Look Inside Entertainment BooksLook Inside Entertainment Books | Trip | Specialty Stores | Books
          All TitlesAll Titles | Qualifying Textbooks - Fall 2007 | Stores | Books
          Similar Items:
          1. Kellogg on Integrated Marketing Kellogg on Integrated Marketing
          2. Adcult USA Adcult USA
          3. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management
          4. The Long Tail: Why the Future of Business is Selling Less of More The Long Tail: Why the Future of Business is Selling Less of More
          5. IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns IMC, The Next Generation : Five Steps For Delivering Value and Measuring Financial Returns

          ASIN: 0231126522

          Book Description

          Focusing on the electronic media -- television, radio, and the Internet -- Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers. Philip M. Napoli presents original research in order to answer several key questions:

          • How are audiences manufactured, valued, and sold?

          •How do advertisers and media firms predict the behavior of audiences?

          •How has the process of measuring audiences evolved over time?

          •How and why do advertisers assign different values to segments of the media audience?

          •How does audience economics shape media content?

          Examining the relationship between the four principal actors in the audience marketplace -- advertisers, media firms, consumers, and audience measurement firms -- Napoli explains the ways in which they interact with and mutually depend on each other. He also analyzes recent developments, such as the introduction of local people meters by Nielsen Media Research and the establishment and evolution of audience measurement systems for the Internet. A valuable resource for academics, students, policymakers, and media professionals, Audience Economics keeps pace with the rapid changes in media and audience-measurement technologies in order to provide a thorough understanding of the unique dynamics of the audience marketplace today.

          Customer Reviews:

          1 out of 5 stars Missing entire sections!.......2007-07-18

          The copy Amazon sent me was missing entire sections, including some important diagrams and figures. There was simply white space where the diagrams were supposed to be. I had to photocopy the pages off of a friend's book. How embarassing!

          1 out of 5 stars Don't bother.......2007-05-18

          This is one of the most boring books I've ever read. It's written on an academic level and should not be forced upon students. It's as if the writer was bored writing it.
          Audience Economics : Media Institutions and the Audience Marketplace
          Average customer rating: Not rated
            Audience Economics : Media Institutions and the Audience Marketplace
            Philip M. Napoli
            Manufacturer: Columbia University Press
            ProductGroup: Book
            Binding: Paperback
            ASIN: B000OPWI6A
            Audience Economics: Media Institutions and the Audience Marketplace
            Average customer rating: Not rated
              Audience Economics: Media Institutions and the Audience Marketplace
              Philip M. Napoli
              Manufacturer: Columbia University Press
              ProductGroup: Book
              Binding: Paperback
              ASIN: B000OPYDMC

              Wireless Sensor Networks: Third European Workshop, EWSN 2006, Zurich, Switzerland, February 13-15, 2006, Proceedings (Lecture Notes in Computer Science)
              Average customer rating: Not rated
                Wireless Sensor Networks: Third European Workshop, EWSN 2006, Zurich, Switzerland, February 13-15, 2006, Proceedings (Lecture Notes in Computer Science)

                Manufacturer: Springer
                ProductGroup: Book
                Binding: Paperback

                NetworksNetworks | Networks, Protocols & APIs | Networking | Computers & Internet | Subjects | Books
                GeneralGeneral | Networks, Protocols & APIs | Networking | Computers & Internet | Subjects | Books
                LocalizationLocalization | Software Design, Testing & Engineering | Programming | Computers & Internet | Subjects | Books
                Software DevelopmentSoftware Development | Software Design, Testing & Engineering | Programming | Computers & Internet | Subjects | Books
                GeneralGeneral | Programming | Computers & Internet | Subjects | Books
                GeneralGeneral | Certification Central | Computers & Internet | Subjects | Books
                Systems Analysis & DesignSystems Analysis & Design | Computer Science | Computers & Internet | Subjects | Books
                GeneralGeneral | Computers & Internet | Subjects | Books
                ProgrammingProgramming | Mobile & Wireless Computing | Computers & Internet | Subjects | Books
                GeneralGeneral | Electrical & Electronics | Engineering | Professional & Technical | Subjects | Books
                Radio & WirelessRadio & Wireless | Telecommunications | Engineering | Professional & Technical | Subjects | Books
                All Amazon UpgradeAll Amazon Upgrade | Amazon Upgrade | Stores | Books
                Computers & InternetComputers & Internet | Amazon Upgrade | Stores | Books
                EngineeringEngineering | Amazon Upgrade | Stores | Books
                Professional & TechnicalProfessional & Technical | Amazon Upgrade | Stores | Books
                ASIN: 3540321586

                Book Description

                This book constitutes the refereed proceedings of the Third European Workshop on Wireless Sensor Networks, EWSN 2006, held in Zurich, Switzerland, in FEbruary 2006.

                The 21 revised full papers presented together with the abstracts of 1 invited talk and 2 tutorials were carefully reviewed and selected from 133 submissions. The papers are organized in topical sections on query systems, sensor network services, routing, localization, platforms and development, medium access control, and measurements.

                Books:

                1. Abarat: Days of Magic, Nights of War (rack) (Abarat)
                2. Adobe Photoshop 7.0 Classroom in a Book
                3. Adobe Photoshop CS One-on-One
                4. All Fishermen Are Liars: True Tales from the Dry Dock Bar (Brilliance Audio on Compact Disc)
                5. America 24/7
                6. An Insider's View of Mormon Origins
                7. ASP.NET Unleashed, Second Edition
                8. Astronomical Calendar 2005 (Astronomical Calendar)
                9. Auto Accident Personal Injury Insurance Claim: How to Evaluate and Settle Your Loss
                10. Automobile Insurance Made Simple

                Books Index

                Books Home

                Recommended Books

                1. Schools That Learn: A Fifth Discipline Fieldbook for Educators, Parents, and Everyone Who Cares Abou
                2. Stack a New Deck: More Great Quilts in 4 Easy Steps
                3. Proven Resumes and Confidence Builders : A Motivating Job Search Program
                4. Plants Of The Texas Coastal Bend
                5. Singing: The Mechanism and the Technic
                6. The Complete Works of Captain John Smith, 1580-1631
                7. Pulmonary Endothelium in Health and Disease
                8. National Audubon Society Field Guide to North American Weather
                9. Original Pronouncements 2002-2003, Accounting Standards: As of June 1, 2002
                10. Lucky Corner: The Biography of Congressman Alfred E. Santangelo and the Rise of Italian Americans in