From Ideas to Assets: Investing Wisely in Intellectual Property
Average customer rating: 4.5 out of 5 stars
  • Good overall perspective
  • The "Go To" Book to Exploit Your Intellectual Assets
  • This book is filled with nonsense
  • Excellent book for managers
  • Strong integrated approach to the subject
From Ideas to Assets: Investing Wisely in Intellectual Property

Manufacturer: Wiley
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Binding: Hardcover

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ASIN: 0471400688

Book Description

In the information age, intellectual property rights such as patents, copyrights, and trademarks are among companies most valuable assets. Today, managers and investors in a wide variety of industries need to understand the fundamentals of intellectual property rights in order to make informed decisions about the companies they run and the investments they hold.

From Ideas to Assets provides a detailed overview of what intellectual property assets are and how they work - and what you need to know about them to succeed todays competitive business environment. It offers techniques for valuing intellectual property and discusses ways to help you maximize returns and discern performance variables.

The 25 expert contributors to this volume approach the subject from the varied perspectives of shareholders, managers, analysts, accountants, advisors, and other professionals. Original tables, graphs, and statistics related to intellectual property returns and performance indices are included to clarify important legal and accounting concepts. This easy-to-read guide covers strategies for businesses in various industries, including the financial and manufacturing sectors. This is not a textbook or a stock-picking manual. From Ideas to Assets is a focused resource that provides diverse audiences with valuable guidance on the IP basics they need to know.

Customer Reviews:

5 out of 5 stars Good overall perspective.......2007-02-15


IP and intangible assets is significant part of economy.
The book provides a overall perspective to various aspects
in IP. More relevant to Financial, Business and Corporate
community. Has covered topics with enough details in 4 areas:
Identify, Business, Measure and Finance.
A good reference book on my shelf.

5 out of 5 stars The "Go To" Book to Exploit Your Intellectual Assets.......2006-02-07

"From Ideas to Assets" remains the "go-to" book for intellectual property executives & businesses. It is essential reading for inventors, Boards of Directors, senior & middle level executives, investors, analysts, bankers, R&D departments, CTO's, IP attorneys, licensing consultants -- anyone whose mission is to derive shareholder, business or personal value from intellectual.

"From Ideas to Assets" provides a comprehensive overview of precisely what intellectual assets are, how they work and what you need to know about them to succeed in today's competitive business environment. This is especially relevant today, 2006, when business economics if not corporate survival demands that institutions have access to critical information about their intellectual property along with the know-how and means to exploit it. Corporate governance mandates that Boards and senior corporate management fully understand their company's intellectual property, its value and positioning ... or suffer the consequences.

This book remains an informative, intelligent, accessible and easy-to-follow resource and roadmap for understanding, evaluating and maximizing returns on patents and other intellectual assets. It has been my experience that the biggest stumbling block to successful exploitation of intellectual assets has been the very absence of a clear-cut understanding of what they are, how to exploit them, and why intellectual assets must be an integral part of the institution's overall strategy. "From Ideas to Assets" is a must-read book to bring about this understanding.

2 out of 5 stars This book is filled with nonsense.......2005-07-01

Many of the articles in this collection haven't withstood the test of time -- a mere three years.

The reason is an unrealistic view of patents and other IP as financial assets, without any regard for where their value comes from. In industry, for example, a naked patent license (i.e., without accopmpanying know-how) usually only has defensive value against a possble lawsuit. It has little enabling value for someone who wants to learn how to practice the invention.

However, this bit of reality doesn't prevent some authors from fantasizing about stock exchange-style markets for IP. These haven't materialized. Similarly, most (perhaps all) of the Internet-based IP exchanges that sprung up during the dot-com era have failed to survive to the present, at least under their original business model.

Another area that's way beyond reality is the discussion of securitization of IP assets. The original deal of this type -- the famous "Bowie Bonds" deal of 1997 -- was downgraded to junk status in late 2004. In 1997 who knew about Internet file-sharing?

Nonetheless, in 2002 one of the authors in this book claimed that there would be $500 BILLION of these securitization deals by 2005. (You might need to look on the Internet for this, I don't think it's in the book: search for Licent Capital, and you'll find this prediction quoted in an article by Deloitte & Touche, among other places.)

The actual market in late 2004, was around 0.1% of the prediction -- and actually less, since the market was comprised mainly of purchases (i.e. assignments) of royalty streams, not securitization. Moreover, that activity was mainly in the biopharma area. If you think this is less risky than David Bowie royalties, just recall the withdrawal of Vioxx and certain other painkillers from the market earlier in 2005.

Finally, if you do buy this book, just try this experiment (especially regarding Part 4, the most financially-oriented section): try finding the homepages of the various authors' companies. Good luck!

5 out of 5 stars Excellent book for managers.......2005-02-07

This "easy to read" book was especially helpful for me as an MBA candidate to appreciate the growing importance of IP in today's business world. It is one of the best books for managers and investors to acquaint themselves with the business of IP and get a head start on something that is critical for business success today. "From Ideas to Assets" is a book that describes Intellectual Property assets from a perspective that is usually ignored by most companies and individuals today. It enlightens the reader about the importance of IP as Business assets that can be leveraged by companies to gain sustainable competitive advantage and increase shareholder wealth.

5 out of 5 stars Strong integrated approach to the subject.......2003-10-15

This is, in my experience, the single most comprehensive volume to cover intellectual property from legal, economic and financial standpoints. As a practicioner in finance, I have had exposure to the growing inportance of intellectual property assets for corporations, for individuals and for national economies. This volume provides an excellent introduction for lawyers, corporate management, financiers and the general public

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        Manufacturer: Asp Pub
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                Title: Smart companies: ten intelligent health measures they should employ.(indiana SMALL * BUSINESS REFERENCE * GUIDE)
                Author: Daniel Krajnovich
                Publication: Indiana Business Magazine (Magazine/Journal)
                Date: March 1, 2006
                Publisher: Thomson Gale
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                  Manufacturer: Thomson Gale
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                  Binding: Digital
                  ASIN: B000F6ZNC4
                  Release Date: 2006-03-27

                  Book Description

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                  Publication: Indiana Business Magazine (Magazine/Journal)
                  Date: March 1, 2006
                  Publisher: Thomson Gale
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